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24/7 Real Media Inc., WPP’s digital marketing technology company, today announced a new name and brand: 24/7 Media, Inc. In addition, the company also announced the launch of a new business unit: Real Media Group. Effective today, these changes underscore the company’s unique position in the digital marketplace and emphasize the vital role of technology in solving the most complex challenges faced by today’s digital marketers.
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NEW YORK – 24/7 Real Media, Inc., WPP’s marketing technology company, announced its acquisition of Panache®, a leader in digital video advertising fulfillment software and services. The addition of the latest digital video advertising technologies to 24/7 Real Media’s award-winning Open AdStream® ad management platform, creates new and expanded revenue generating opportunities for clients of [...]
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NEW YORK – 24/7 Real Media, Inc., WPP’s marketing technology company, announced the appointment of Nicolle Pangis to the new role of President, Europe. Pangis most recently served as 24/7 Real Media’s EVP, Global Media and Technology Product Management with responsibility for the overall health and growth of the global media and technology businesses. She [...]
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Delivers First Scalable Technology Solution Enabling RTB Within One Ad Management Platform NEW YORK – 24/7 Real Media, Inc., WPP’s ad technology company, announced the availability of real-time bidding (RTB) within its proprietary ad management technology, Open AdStream®. With this new capability, 24/7 Real Media delivers the first enterprise-level technology solution that enables real-time bidding [...]
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24/7 Connect offers an automated pipeline between advertising spend and premium inventory NEW YORK – 24/7 Real Media announced its new offering, 24/7 Connect: an exclusive pipeline between digital advertising spend and premium inventory. With the 24/7 Connect offering, 24/7 Real Media expands upon its proprietary technology platform, Open AdStream®, to facilitate relationships between world-class [...]
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Peter Jurew, SVP Marketing; Sandy Drayton, Director of Communications NEW YORK – 24/7 Real Media announced today the appointment of Peter Jurew and Sandy Drayton to newly-created leadership positions within 24/7 Real Media’s expanded global marketing organization.
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24/7 Real Media’s Global Web Alliance of High Quality Publisher Websites is One of the First 17 Ad Networks to Receive Certification NEW YORK – 24/7 Real Media’s Global Web Alliance of high quality publisher websites is one of the first 17 ad networks & exchanges to certify against the IAB Networks & Exchanges Quality [...]
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Open AdStream 11 Brings Video Enhancements Including IAB Vast 2.0 Compliance Among Other New Features NEW YORK – 24/7 Real Media is pleased to announce the release of Open AdStream® 11, its proprietary ad management technology platform that provides publishers with flexibility, control and the tools they need to streamline ad management operations and drive [...]
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NEW YORK – David Moore, Chairman, Founder & CEO, 24/7 Real Media, Inc., and Chairman, IAB Board of Directors, sent the following letter to the IAB membership this morning: Dear IAB Members, As we prepare for a new year that promises to be another record setter for interactive advertising revenues, the IAB is announcing some [...]
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Platform Updates Enable Advanced Mobile, Rich Media and Video Management NEW YORK – This year, almost 30 percent of the entire U.S. population will access the mobile Web, according to eMarketer. That’s about 100 million people that marketers have the opportunity to reach with relevant advertising on their phones- wherever they are. So it is [...]
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Companies Advance Brand Safety in the Industry NEW YORK – Responding to marketers’ call for better brand safety and enhanced transparency online, the Interactive Advertising Bureau (IAB) announced that 16 member companies are the first to commit to comprehensive self-certification against the IAB “Networks & Exchanges Quality Assurance Guidelines.” Released in June of this year, [...]
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Jonathan K. Hsu to transition to CEO of RecycleBank; Chairman, David J. Moore, additionally appointed as CEO of 24/7 Real Media; WPP forms external Global Technology Advisory Council with Hsu as founding member WPP and RecycleBank to collaborate to introduce green incentives programs to WPP client base
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