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Mocean Mobile (www.moceanmobile.com), the standard in mobile ad serving, today announced the latest addition to their client roster, HopStop. The leading provider of pedestrian navigation and mobile transit services will now be able to drive greater relevance for mobile ads through hyper-local targeting on all major devices, including iPhone, iPad, Android, Windows and BlackBerry.
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The Interactive Advertising Bureau (IAB) released the final version of “Guidelines for the Conduct of Ad Verification.” This advanced framework, developed in conjunction with the Media Rating Council (MRC), will ensure a common set of methods and practices for ad verification, ultimately providing vital assurances to marketers and publishers alike that companies engaged in the verification of interactive advertising campaigns can themselves be audited against a common, transparent standard.
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OpenX Technologies, Inc. (OpenX), one of the world’s leading providers of digital advertising technology, announced it achieved a profitable fourth quarter as well as exceeding an annualized revenue run rate of more than $100M. The company also announced that it expects to continue its record of profitability during 2012 with continued robust growth across all areas of the company’s business.
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Share/Save LOUISVILLE, Colo. – Integration of national and local advertising content and the delivery of specific viewer-relevant messages within video on demand sessions were among multiple highlights from a Jan. 23-27 interoperability event hosted by CableLabs® focusing on advanced advertising over cable. In its continuing effort to support the advancement of advertising technology and specifications, [...]
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Share/SaveSignificant Next Step in Implementing Display Ad Agreement Announced in Q411 SUNNYVALE, Calif. & NEW YORK – Yahoo!’s Right Media Exchange, the leading global private marketplace (NASDAQ:YHOO) and AOL (NYSE:AOL) today announced that AOL has selected Right Media Exchange as the platform to provide real time access to AOL inventory as part of the display [...]
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Share/SaveIntegrated Solution Gives Brand Marketers Faster Page Load Times and a Superior Online Experience NEW YORK, NY – TagMan (www.tagman.com), the global leader in tag management, announced today an exclusive strategic partnership with Digital Fulcrum (www.digital-fulcrum.com), provider of the Ghostwriter web performance optimization technology. Share/Save
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Share/SaveFormer AOL VP will drive the growth of OpenX’s breakthrough advertising technology service for large publishers LOS ANGELES – OpenX Technologies, Inc. (OpenX), the world’s leading independent provider of digital advertising technology, announced the appointment of senior online advertising industry executive Eric Rosenthal as General Manager of the company’s Enterprise business. In the newly created [...]
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Share/SaveCanada’s technology incubator, Intertainment Media, takes stake in Toronto advertising technology start up NEW YORK / LOS ANGELES / SAN MATEO / TORONTO – Intertainment Media Inc. (“Intertainment” or the “Company”) (TSXV:INT / OTCQX: ITMTF / FRA: I4T) announced that it has finalized its early stage investment in Shiny Ads, an award winning advertising technology [...]
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Share/SaveSometimes it is lonely to be the CEO of the biggest independent advertising technology partner for publishers. The long view: my belief in standing behind the high quality publishers to make Internet advertising work at least as well as the best TV advertising – is a position not often shared. Yet I believe that we [...]
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Share/SaveBrand-focused mobile ad network experiencing tremendous growth with plans for global scale SAN FRANCISCO – Greystripe, a division of ValueClick Inc. (Nasdaq: VCLK), is announcing impressive expansion within the company, strengthening its position as the go-to mobile ad network for brand advertisers in North America and Europe. Since May, the company has doubled its team [...]
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Share/SaveFor a newspaper publisher, everything starts and ends with revenue. As print has moved online, more and more of that revenue has had to come from online display advertising. Yet advertisers are reluctant to spend money on media buys they can’t measure. This has produced a problem at both ends of the equation: newspapers have [...]
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Share/SaveIndustry-First, In-TV Brand Survey Capability from Vizu Gives Brands Real-Time Insight into Ad Campaign Efficacy REDWOOD CITY, CA – YuMe, the operating system for TV 2.0, today announced that it is partnering with Samsung Electronics, the technology leader and innovator in electronics and telecommunications, to provide advertising on Samsung’s Smart TV Platform through YuMe’s Connected [...]
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