Category: Ad Metrics

ValueClick Media Bests Other Networks Across Multiple Online Branding Metrics

Otilia Otlacan | March 20, 2012

ValueClick, Inc. (NASDAQ:VCLK) today released new research commissioned by its ValueClick Media division on the topic of branding through digital channels, proving the advantage that ValueClick Media’s total media solution provides to brand marketers versus ad networks.

Ace Metrix Explores Whether Ads Starring CEOs are Effective

Otilia Otlacan | March 15, 2012

Ace Metrix™, the new standard in television analytics, today released a white paper that reviews the effectiveness of using CEOs in advertising, guides brands on do’s and don’ts of using a company’s chief in ad campaigns and looks at some of the best and worst examples of CEOs as frontmen. The study, entitled “CEOs in Advertisements: What Happens When the Boss Steps into the Spotlight?” found that, on average, ads starring CEOs are effective. Ace Metrix reviewed 76 ads starring CEOs across 12 categories (out of more than 13,000 ads that aired on national television since 2009) and found that the two biggest CEO spokesperson successes are John Schnatter, CEO of Papa John’s, and Jim Koch, CEO of Samuel Adams.

InsightExpress Selected as Research Partner by VivaKi for “The Pool”

Otilia Otlacan | March 15, 2012

InsightExpress, a leading marketing research and data analytics firm, announced that it has been commissioned by VivaKi to measure advertising effectiveness on tablet devices employing its Tablet AdInsights product as part of the most recent wave of The Pool, an ongoing research initiative that seeks industry alignment for engagement platforms of the future. VivaKi is a division of Publicis Groupe and home to two of the world’s largest digital agency networks (Digitas and Razorfish) and two of the world’s largest media agency networks (Starcom Mediavest Group and ZenithOptimedia).

Peer39 Data Helping Dedicated Media Customers Drive 500 Lift In Click-Through Rate

Otilia Otlacan | March 14, 2012

Peer39, the industry leader in page level intelligence technology, is helping ad buyers using Dedicated Media’s Advanced Decisioning Engine built upon their SMARTstack technology meet all of their online display campaign goals, while also outperforming targeting segments from other data sources.

64 Percent of UK Online Video Audience Exposed to Video Ads in January

Otilia Otlacan | March 13, 2012

omScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released UK data from the comScore Video Metrix service, showing online video consumption in January 2012. Online video reached 34 million UK internet users, representing 80 percent of the total UK internet audience, with Google Sites ranking as the leading video destination with nearly 30 million unique viewers. An analysis of online content video and video ad viewers showed that 64.1 percent of the online video audience was exposed to a video ad, with the 15-24 age group representing the largest video ad audience in terms of both unique viewers and engagement.

DataXu Report: Prospecting Increases Scale and Effectiveness of Retargeting

Otilia Otlacan | March 9, 2012

DataXu (www.dataxu.com), provider of the industry’s only fully-integrated enterprise digital marketing management (DMM) platform, today released its latest MarketPulse report that examines the effects of online Prospecting techniques when used in concert with retargeting to increase conversion volume. The report analyzed data from digital marketing campaigns across the automotive, telecom, consumer services, and financial services verticals.

Interview: Updates on Ad Verification Progresses from Oren Netzer, CEO DoubleVerify

Otilia Otlacan | March 8, 2012

We are focused on our real-time bidding environment solutions. With this integration, our clients have the ability to utilize our pre-bid decisioning solution. Additionally, we are developing a solution that will evaluate and tie many different measurement metrics to provide practical and actionable guidance for the ad buyer and seller.

IAB Opens the Hood on Digital Advertising to Present a Transparent, Simplified View of How Data is Used & Shared

Otilia Otlacan | March 7, 2012

The Interactive Advertising Bureau (IAB) has launched “Data Driven Advertising” (www.iab.net/data), a web site designed to be the definitive resource for advertising professionals on how data is used to serve ads to consumers.

comScore Launches Ad Metrix Service in Brazil to Provide Competitive Intelligence for Online Display Advertising

Otilia Otlacan | February 17, 2012

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the launch of comScore Ad Metrix in Brazil. The breakthrough service offers advertisers, agencies and publishers comprehensive insights into where display ad impressions appear online, the demographic composition of the audiences reached, along with traditional advertising metrics such as reach/frequency and GRPs. In December 2011, 62.9 billion display ad impressions were delivered online in Brazil, reaching 50.8 million Internet users. Results from the study found that Facebook.com ranked as the top display ad publisher during the month, accounting for 17.4 percent of total display ad impressions, while Netshoes.com.br led as the top advertiser with 2.5 billion display ad impressions.

TruSignal Unveils High Value Consumer Audience Targeting Segments on the BlueKai Exchange™

Otilia Otlacan | February 16, 2012

Innovative digital ad targeting firm TruSignal and BlueKai, the world’s most complete platform for data management, analysis and acquisition, today announced an expanded partnership to provide online advertisers a more precise way to target high value consumers across several product and service categories, including automotive insurance, life insurance, telecommunications, financial products and education.

Ace Metrix: Doritos Crashes the Super Bowl Once Again and So Does M&M’s

Otilia Otlacan | February 15, 2012

Clint Eastwood’s Chrysler Ad Leads List of Most Effective Super Bowl Auto Ads MOUNTAIN VIEW, Calif. – Ace Metrix™, the authority in television advertising effectiveness, today revealed the official rankings of the most effective and least effective ads from Super Bowl XLVI. The most effective ads of the Super Bowl were Doritos’ “Sling Baby” ad [...]

Local Corporation’s Expanded Display Network Reaches Record One Billion Monthly Impressions

Otilia Otlacan | February 10, 2012

IRVINE, Calif. – Local Corporation (NASDAQ: LOCM), a leading online local media company, today announced that its display network served a record one billion ad impressions during December 2011, up 300 percent over January 2011.