Top 2% of digital consumers see 24 times as many ads; advertisers spend 85% more to reach them REDWOOD CITY, Calif. – Major advertisers spend an average 85% more on display,…
Australia, Canada, Germany and Italy to Join U.S. and U.K. in Offering Innovative Online Advertising Measurement Solution NEW YORK – Nielsen, a global provider of information and insights into what…
Helps to tackle online video advertising industry issues of price, quality and measurement Adap.tv is addressing the key online video advertising industry issues of measurement, the quality of websites on…
Precisely Measures Viewer Engagement and Consumption of Video Content in Mobile Rich Media Ads CAMBRIDGE, MA - Celtra Inc., the industry leader for rich media mobile ad serving and analytics, announced…
Google Shopping is a paid service. That offers an opportunity for many advertisers: more clicks, a lower cpc and better conversion rates. Advertisers are beginning to realize that the profitability…
A new solution to revolutionize the publishing sector has been brought to market by the global provider of market insight technology, Cint. The ground-breaking software, Cint Engage, allows publishers to…
New Specification to Propel 3MS Program Forward Reference Implementation Will Enable Quick Adoption, While SafeFrame 1.0 FAQ Answers Questions Raised During Public Comment Period NEW YORK - The Interactive Advertising Bureau…
New Formats Drive Unparalleled Increase In Viewer Engagement and Interaction with Video Advertising Las Vegas - blurbIQ Inc., whose patent-pending technology allows advertisers and publishers to overlay rich interactive experiences on video,…
Partners Tie Offline Data to the Online World, Delivering Actionable Insights San Mateo, CA — Aggregate Knowledge (AK), a leading media intelligence company, announced exclusive access to offline transactional data…
New collaboration will develop tools and techniques focused on big data and decision science NEW YORK & CAMBRIDGE, Mass. - The Massachusetts Institute of Technology (MIT) and Accenture (NYSE: ACN) announced…
