<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Ad Operations Online &#187; Ad Metrics</title>
	<atom:link href="http://www.adoperationsonline.com/category/ad-operations/ad-metrics/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.adoperationsonline.com</link>
	<description>Daily news on Ad Operations, Ad Networks, Ad Trafficking, Online Advertising, Online Marketing. The newest and most comprehensive Ad Ops resource for businesses and professionals alike.</description>
	<lastBuildDate>Thu, 11 Mar 2010 07:30:00 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=abc</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Adconion Launches Suite of Online Video Products with Joost Video Network</title>
		<link>http://www.adoperationsonline.com/2010/03/11/adconion-launches-suite-of-online-video-products-with-joost-video-network/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/03/11/adconion-launches-suite-of-online-video-products-with-joost-video-network/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 07:30:00 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Adconion]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Ads by Display]]></category>
		<category><![CDATA[In-Stream Ads]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Mid-roll Ads]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Post-roll Ads]]></category>
		<category><![CDATA[Pre-roll Ads]]></category>
		<category><![CDATA[Video Ads]]></category>
		<category><![CDATA[Video Platforms]]></category>
		<category><![CDATA[ad networks]]></category>
		<category><![CDATA[Adconion Media Group]]></category>
		<category><![CDATA[cliff paulson]]></category>
		<category><![CDATA[global audience network]]></category>
		<category><![CDATA[in-banner video advertising]]></category>
		<category><![CDATA[in-stream video advertising networks]]></category>
		<category><![CDATA[joost video network]]></category>
		<category><![CDATA[midroll video ads]]></category>
		<category><![CDATA[online video ad inventory]]></category>
		<category><![CDATA[postroll video ads]]></category>
		<category><![CDATA[preroll video ads]]></category>
		<category><![CDATA[stephen hunt]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6828</guid>
		<description><![CDATA[Provides complete online video advertising solutions with reach and quality of a portal combined with the scale and efficiency of a network
SANTA MONICA, Calif. &#8211; Adconion Media Group (www.adconion.com), the largest independent global audience and content network, introduced the Joost Video Network, a complete suite of online video advertising products and services. The Joost Video [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/03/11/adconion-launches-suite-of-online-video-products-with-joost-video-network/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Omniture and Facebook Join Forces to Optimize Social Media for Marketers</title>
		<link>http://www.adoperationsonline.com/2010/03/11/omniture-and-facebook-join-forces-to-optimize-social-media-for-marketers/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/03/11/omniture-and-facebook-join-forces-to-optimize-social-media-for-marketers/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 07:15:45 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Audience Measurement]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[dan rose]]></category>
		<category><![CDATA[Electronic Arts]]></category>
		<category><![CDATA[facebook ad effectiveness]]></category>
		<category><![CDATA[facebook analytics]]></category>
		<category><![CDATA[facebook applications analytics]]></category>
		<category><![CDATA[facebook marketing channel]]></category>
		<category><![CDATA[facebook media buying]]></category>
		<category><![CDATA[Josh James]]></category>
		<category><![CDATA[multichannel marketing mix]]></category>
		<category><![CDATA[Omniture]]></category>
		<category><![CDATA[online business optimization software;]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[playfish]]></category>
		<category><![CDATA[randall reeves]]></category>
		<category><![CDATA[social gaming]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6826</guid>
		<description><![CDATA[Companies Will Collaborate to Expand Omniture&#8217;s Online Marketing Suite for Facebook Advertisers
SALT LAKE CITY &#8211; Omniture Summit 2010
Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, and Facebook®, announced that they will provide online marketers with solutions to optimize Facebook as a marketing channel. This partnership builds on the Facebook [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/03/11/omniture-and-facebook-join-forces-to-optimize-social-media-for-marketers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mpire Adds Proactive Ad Blocking And Real-Time Alerting Capabilities To Award-Winning AdXpose Suite Of Ad Analytics Solutions</title>
		<link>http://www.adoperationsonline.com/2010/03/09/mpire-adds-proactive-ad-blocking-and-real-time-alerting-capabilities-to-award-winning-adxpose-suite-of-ad-analytics-solutions/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/03/09/mpire-adds-proactive-ad-blocking-and-real-time-alerting-capabilities-to-award-winning-adxpose-suite-of-ad-analytics-solutions/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 07:30:31 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Audience Measurement]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[ROI Measurement]]></category>
		<category><![CDATA[ad blocking solutions]]></category>
		<category><![CDATA[ad creative optimization]]></category>
		<category><![CDATA[ad optimization technology]]></category>
		<category><![CDATA[advertising verification]]></category>
		<category><![CDATA[adxpose]]></category>
		<category><![CDATA[adxpose ad blocker]]></category>
		<category><![CDATA[alwayson onmedia]]></category>
		<category><![CDATA[audience science]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[daryl mcnutt]]></category>
		<category><![CDATA[demand side platforms]]></category>
		<category><![CDATA[demographic campaign performance]]></category>
		<category><![CDATA[Jeff Hirsch]]></category>
		<category><![CDATA[kirby winfield]]></category>
		<category><![CDATA[mpire]]></category>
		<category><![CDATA[online ad campaigns]]></category>
		<category><![CDATA[user engagement data]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6812</guid>
		<description><![CDATA[AudienceScience Leverages AdXpose to Help Protect Clients&#8217; Brands
Mpire Partners With comScore to Enhance AdXpose’s Demographic Campaign Performance
New York City – Mpire, the market-leading advertising verification and optimization technology company, announced that it has added proactive ad blocking to its patent-pending AdXpose™, a comprehensive suite of solutions and services that significantly improve the performance of online [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/03/09/mpire-adds-proactive-ad-blocking-and-real-time-alerting-capabilities-to-award-winning-adxpose-suite-of-ad-analytics-solutions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Click Forensics Launches Beta Version of Display Ad Verification Platform</title>
		<link>http://www.adoperationsonline.com/2010/03/04/click-forensics-launches-beta-version-of-display-ad-verification-platform/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/03/04/click-forensics-launches-beta-version-of-display-ad-verification-platform/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 07:30:19 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Audience Measurement]]></category>
		<category><![CDATA[Click Fraud and Spam]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Reporting]]></category>
		<category><![CDATA[ad impression inflation]]></category>
		<category><![CDATA[ad malware]]></category>
		<category><![CDATA[ad serving decision]]></category>
		<category><![CDATA[blind ad networks;]]></category>
		<category><![CDATA[Click Forensics]]></category>
		<category><![CDATA[demand side platforms]]></category>
		<category><![CDATA[display ad analytics]]></category>
		<category><![CDATA[display ad verification]]></category>
		<category><![CDATA[display ads ctr]]></category>
		<category><![CDATA[matt greitzer]]></category>
		<category><![CDATA[online ad transparency]]></category>
		<category><![CDATA[online advertising verification solutions]]></category>
		<category><![CDATA[online display advertising]]></category>
		<category><![CDATA[Paul Pellman]]></category>
		<category><![CDATA[Razorfish]]></category>
		<category><![CDATA[realtime audience impression filtering]]></category>
		<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6790</guid>
		<description><![CDATA[Audience Filtering Technology Works with Existing Brand Safety Offerings; Protects Against Impression Inflation and Fraud
AUSTIN, Texas &#8211; Click Forensics®, Inc., a leading provider of online advertising verification solutions, opened the beta testing program for a new platform that will enable online display advertisers to make audience impression filtering and ad serving decisions in real-time. The [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/03/04/click-forensics-launches-beta-version-of-display-ad-verification-platform/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Retargeting Experts, mediaFORGE, Launches Post-Engagement Platform to Accurately Track Metrics</title>
		<link>http://www.adoperationsonline.com/2010/02/25/retargeting-experts-mediaforge-launches-post-engagement-platform-to-accurately-track-metrics/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/25/retargeting-experts-mediaforge-launches-post-engagement-platform-to-accurately-track-metrics/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 07:15:49 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Targeting]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[dynamic ads]]></category>
		<category><![CDATA[engagement based ad platform]]></category>
		<category><![CDATA[interactive ad unit]]></category>
		<category><![CDATA[mediaforge]]></category>
		<category><![CDATA[online ad engagement]]></category>
		<category><![CDATA[online ad retargeting]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[post engagement ad conversion]]></category>
		<category><![CDATA[retargeting advertising]]></category>
		<category><![CDATA[roi driven advertising]]></category>
		<category><![CDATA[tony zito]]></category>
		<category><![CDATA[view through ad model]]></category>
		<category><![CDATA[view through attribution]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6756</guid>
		<description><![CDATA[New Platform Abandons Traditional Post-Click-Through Method
SALT LAKE CITY &#8211; Advertisers never have to pay for view-through again. mediaFORGE (www.mediaforge.com) announced its new engagement-based platform for retargeting, allowing the abandonment of view-through attribution. The technology measures engagement and subsequent post-engagement conversions as a new metric for attributing success. For ROI-driven advertisers, mediaFORGE’s interactive ad units allow [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/02/25/retargeting-experts-mediaforge-launches-post-engagement-platform-to-accurately-track-metrics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>the Rubicon Project Declares the Ad Server Dead</title>
		<link>http://www.adoperationsonline.com/2010/02/24/the-rubicon-project-declares-the-ad-server-dead/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/24/the-rubicon-project-declares-the-ad-server-dead/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 07:30:31 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Revenue Optimization]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Audience Measurement]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Rubicon Project]]></category>
		<category><![CDATA[ad campaign management]]></category>
		<category><![CDATA[ad channel management]]></category>
		<category><![CDATA[ad pricing intelligence]]></category>
		<category><![CDATA[ad server is dead]]></category>
		<category><![CDATA[ad serving technology]]></category>
		<category><![CDATA[ad yield management]]></category>
		<category><![CDATA[automated demand access]]></category>
		<category><![CDATA[digital ad platform]]></category>
		<category><![CDATA[Frank Addante]]></category>
		<category><![CDATA[paidcontent conference]]></category>
		<category><![CDATA[premium ad inventory]]></category>
		<category><![CDATA[publisher data platform]]></category>
		<category><![CDATA[revv for publishers]]></category>
		<category><![CDATA[rubicon project manifesto]]></category>
		<category><![CDATA[self service ad sales]]></category>
		<category><![CDATA[yield management optimization]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6752</guid>
		<description><![CDATA[Allen &#38; Company LLC Retained as Financial Advisor to Support Strategic Growth Initiatives; Company Developing Next Generation Publisher-Centric Digital Ad Platform
LOS ANGELES &#8211; the Rubicon Project, the Internet advertising infrastructure company, issues a manifesto, Principles of a REVVolution – the ad server is dead, that takes direct aim at the current leaders in the ad [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/02/24/the-rubicon-project-declares-the-ad-server-dead/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>adsmobi Launches Global Mobile Media Buying Platform</title>
		<link>http://www.adoperationsonline.com/2010/02/18/adsmobi-launches-global-mobile-media-buying-platform/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/18/adsmobi-launches-global-mobile-media-buying-platform/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 07:30:20 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[adsmobi]]></category>
		<category><![CDATA[buzzcity]]></category>
		<category><![CDATA[iphone android advertising]]></category>
		<category><![CDATA[mobile ad aggregator]]></category>
		<category><![CDATA[mobile ad network]]></category>
		<category><![CDATA[mobile channel categories]]></category>
		<category><![CDATA[mobile demographic targeting]]></category>
		<category><![CDATA[mobile inventory base]]></category>
		<category><![CDATA[mobile media buying platform]]></category>
		<category><![CDATA[ramy yared]]></category>
		<category><![CDATA[smaato]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6717</guid>
		<description><![CDATA[New Mobile Advertising Service Kicks off with Mobile Inventory Base of 2500 Publishers Worldwide
Mobile World Congress 2010
NEW YORK &#38; BARCELONA, Spain &#8211; adsmobi Inc. announced the launch of their new mobile media-buying platform. adsmobi is a newly formed company in the exploding mobile advertising space enabling advertisers to reach their mobile audience worldwide. adsmobi is [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/02/18/adsmobi-launches-global-mobile-media-buying-platform/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>ValueClick Divisions Continue to Invest in Network Quality</title>
		<link>http://www.adoperationsonline.com/2010/02/18/valueclick-divisions-continue-to-invest-in-network-quality/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/18/valueclick-divisions-continue-to-invest-in-network-quality/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 07:15:17 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Audience Measurement]]></category>
		<category><![CDATA[Click Fraud and Spam]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[ROI Measurement]]></category>
		<category><![CDATA[ValueClick]]></category>
		<category><![CDATA[ad fraud detection]]></category>
		<category><![CDATA[ad monitoring]]></category>
		<category><![CDATA[ad tags monitoring]]></category>
		<category><![CDATA[ad traffic monitoring]]></category>
		<category><![CDATA[commission junction]]></category>
		<category><![CDATA[cyveillance]]></category>
		<category><![CDATA[global online marketing]]></category>
		<category><![CDATA[online ad networks]]></category>
		<category><![CDATA[panos anastassiadis]]></category>
		<category><![CDATA[site scoring system]]></category>
		<category><![CDATA[Tom Vadnais]]></category>
		<category><![CDATA[ValueClick Media]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6721</guid>
		<description><![CDATA[WESTLAKE VILLAGE, Calif. &#8211; ValueClick Media and Commission Junction, divisions of global online marketing leader ValueClick, Inc. (Nasdaq: VCLK), have renewed agreements with Cyveillance, reaffirming their position among the safest networks for advertisers concerned about the security of their brands online.

Cyveillance provides both ValueClick Media and Commission Junction with real-time content monitoring to deliver early [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/02/18/valueclick-divisions-continue-to-invest-in-network-quality/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Doritos Had the Most Talked About Super Bowl Ad on Twitter, According to Squawq</title>
		<link>http://www.adoperationsonline.com/2010/02/16/doritos-had-the-most-talked-about-super-bowl-ad-on-twitter-according-to-squawq/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/16/doritos-had-the-most-talked-about-super-bowl-ad-on-twitter-according-to-squawq/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 07:00:14 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Audience Measurement]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[doritos house rules]]></category>
		<category><![CDATA[mike caguin]]></category>
		<category><![CDATA[squawq]]></category>
		<category><![CDATA[super bowl ads]]></category>
		<category><![CDATA[super bowl advertising]]></category>
		<category><![CDATA[twitter analytics]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6707</guid>
		<description><![CDATA[Squawq provides immediate feedback from Twittersphere on America’s discussions about ads, brands and teams
MINNEAPOLIS &#8211; The Doritos “House Rules” commercial was the most talked about television advertisement on Twitter during the 2010 Super Bowl, according to Squawq, a Web tool created by ad agency Colle+McVoy that tracks and analyzes conversations on Twitter. The Doritos brand [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/02/16/doritos-had-the-most-talked-about-super-bowl-ad-on-twitter-according-to-squawq/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>White Paper is a Guide for Online Publishers to Understand What Real-Time Bidding is, Why it Matters and How to Take Advantage of It</title>
		<link>http://www.adoperationsonline.com/2010/02/10/white-paper-is-a-guide-for-online-publishers-to-understand-what-real-time-bidding-is-why-it-matters-and-how-to-take-advantage-of-it/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/10/white-paper-is-a-guide-for-online-publishers-to-understand-what-real-time-bidding-is-why-it-matters-and-how-to-take-advantage-of-it/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 07:45:54 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Revenue Optimization]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[PubMatic]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[ad auction engine]]></category>
		<category><![CDATA[ad impressions]]></category>
		<category><![CDATA[ad operations support]]></category>
		<category><![CDATA[premium online publishers]]></category>
		<category><![CDATA[pubmatic ecpm]]></category>
		<category><![CDATA[Rajeev Goel]]></category>
		<category><![CDATA[realtime bidding]]></category>
		<category><![CDATA[realtime bidding whitepaper]]></category>
		<category><![CDATA[rtb]]></category>
		<category><![CDATA[rtb ad network]]></category>
		<category><![CDATA[us online advertising]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6684</guid>
		<description><![CDATA[PALO ALTO, Calif. &#8211; PubMatic (http://www.PubMatic.com), the pioneer of Ad Revenue Optimization technology and full-service ad operations support for premium online publishers, published the industry’s first white paper exclusively focused on Real-Time Bidding (RTB) (http://www.PubMatic.com/real-time-bidding). Because RTB is one of the fastest growing segments of US online advertising, it’s imperative that publishers understand the RTB [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/02/10/white-paper-is-a-guide-for-online-publishers-to-understand-what-real-time-bidding-is-why-it-matters-and-how-to-take-advantage-of-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marchex to Present on Small Businesses Marketing Opportunities and Reputation Management</title>
		<link>http://www.adoperationsonline.com/2010/02/08/marchex-to-present-on-small-businesses-marketing-opportunities-and-reputation-management/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/08/marchex-to-present-on-small-businesses-marketing-opportunities-and-reputation-management/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 07:15:41 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ads by Pricing]]></category>
		<category><![CDATA[CPC]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Search Marketing (SEM)]]></category>
		<category><![CDATA[click performance advertising]]></category>
		<category><![CDATA[local online advertising]]></category>
		<category><![CDATA[marchex]]></category>
		<category><![CDATA[Matthew Berk;]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[performance marketing]]></category>
		<category><![CDATA[reputation management]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6664</guid>
		<description><![CDATA[Borrell’s Local Online Advertising 2010 Conference
SEATTLE &#8211; Marchex, Inc. (NASDAQ:MCHX), a leading performance marketing company, announced that Matthew Berk, Executive Vice President of Product Engineering, will participate on two panels at Borrell’s Local Online Advertising: The ‘Business of Making Money’ 2010 Conference, Feb. 8-9, 2010 at the Grand Hyatt in New York City.
Berk will discuss [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/02/08/marchex-to-present-on-small-businesses-marketing-opportunities-and-reputation-management/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Kantar Launches Kantar Media</title>
		<link>http://www.adoperationsonline.com/2010/02/04/kantar-launches-kantar-media/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/04/kantar-launches-kantar-media/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 20:48:08 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Audience Measurement]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[andy brown]]></category>
		<category><![CDATA[bevahioral analytics]]></category>
		<category><![CDATA[compete cymfony]]></category>
		<category><![CDATA[consultancy networks;]]></category>
		<category><![CDATA[jean michel portier]]></category>
		<category><![CDATA[kantar media]]></category>
		<category><![CDATA[kmr group]]></category>
		<category><![CDATA[marketing media studies]]></category>
		<category><![CDATA[media insights]]></category>
		<category><![CDATA[terry kent]]></category>
		<category><![CDATA[TNS Media Intelligence;]]></category>
		<category><![CDATA[TNS Media;]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6660</guid>
		<description><![CDATA[Formerly TNS Media, new entity provides comprehensive and integrated insights into the media and marketing industries
NEW YORK &#8211; Kantar, one of the world&#8217;s largest insight, information and consultancy networks, announced that TNS Media and KMR Group are changing their name to Kantar Media. The transition to Kantar Media completes the integration process begun in 2009 [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/02/04/kantar-launches-kantar-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Australia Digital Economy: Advertising, Statistics, Revenues, Forecasts</title>
		<link>http://www.adoperationsonline.com/2010/02/04/australia-digital-economy-advertising-statistics-revenues-forecasts/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/04/australia-digital-economy-advertising-statistics-revenues-forecasts/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 07:15:01 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[australia advertising report]]></category>
		<category><![CDATA[digital economy australia]]></category>
		<category><![CDATA[online search advertising]]></category>
		<category><![CDATA[PricewaterhouseCoopers;]]></category>
		<category><![CDATA[pwc]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6650</guid>
		<description><![CDATA[DUBLIN &#8211; Research and Markets has announced the addition of the &#8220;Australia &#8211; Digital Economy &#8211; Advertising, Statistics, Revenues, Forecasts&#8221; report to their offering.
Defying market expectations, expenditure on online advertisements in Australia grew 18.5% year-on-year. Unabated by the current poor economic environment sales increased to $1.8 billion at the end of the 2009 financial year [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/02/04/australia-digital-economy-advertising-statistics-revenues-forecasts/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>comScore Reports Global Search Market Growth of 46 Percent in 2009</title>
		<link>http://www.adoperationsonline.com/2010/01/29/comscore-reports-global-search-market-growth-of-46-percent-in-2009/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/29/comscore-reports-global-search-market-growth-of-46-percent-in-2009/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 08:00:55 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ads by Pricing]]></category>
		<category><![CDATA[CPC]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Search Marketing (SEM)]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[comscore qsearch]]></category>
		<category><![CDATA[global search market]]></category>
		<category><![CDATA[Google sites]]></category>
		<category><![CDATA[Jack Flanagan]]></category>
		<category><![CDATA[Microsoft sites]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[top search markets]]></category>
		<category><![CDATA[yandex]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6616</guid>
		<description><![CDATA[Google Sites Accounts for Two-Thirds of 131 Billion Searches Conducted Worldwide in December while Introduction of Bing Helps Microsoft Post Significant Gains During the Year
Reston, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released a study on growth in the global search market in 2009. The study revealed that the [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/29/comscore-reports-global-search-market-growth-of-46-percent-in-2009/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>comScore Media Metrix Ranks Top-Growing Properties and Site Categories for December 2009</title>
		<link>http://www.adoperationsonline.com/2010/01/28/comscore-media-metrix-ranks-top-growing-properties-and-site-categories-for-december-2009/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/28/comscore-media-metrix-ranks-top-growing-properties-and-site-categories-for-december-2009/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 07:45:10 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Audience Measurement]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[ad focus ranking]]></category>
		<category><![CDATA[comScore Media Metrix]]></category>
		<category><![CDATA[internet audience measurement]]></category>
		<category><![CDATA[Jack Flanagan]]></category>
		<category><![CDATA[top online properties]]></category>
		<category><![CDATA[top site categories]]></category>
		<category><![CDATA[us web activity]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6602</guid>
		<description><![CDATA[Holiday Festivities Drive Traffic to Retail and Greetings Sites
Shipping Sites Experience Surge in Traffic as Americans Rush to Ensure Delivery in Time for the Holidays
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. Web activity at the top-growing properties and site categories for December [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/28/comscore-media-metrix-ranks-top-growing-properties-and-site-categories-for-december-2009/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>BIA/Kelsey Analysts Identify Key Local Media Trends to Watch in 2010</title>
		<link>http://www.adoperationsonline.com/2010/01/28/biakelsey-analysts-identify-key-local-media-trends-to-watch-in-2010/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/28/biakelsey-analysts-identify-key-local-media-trends-to-watch-in-2010/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 07:00:07 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[ad networks]]></category>
		<category><![CDATA[bia kelsey]]></category>
		<category><![CDATA[broadcasting digital strategies]]></category>
		<category><![CDATA[digital media consulting]]></category>
		<category><![CDATA[interactive local media]]></category>
		<category><![CDATA[local media trends]]></category>
		<category><![CDATA[mobile local media]]></category>
		<category><![CDATA[mobile monetization]]></category>
		<category><![CDATA[neal polacheck]]></category>
		<category><![CDATA[the kelsey report]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6596</guid>
		<description><![CDATA[CHANTILLY, Va. &#8211; BIA/Kelsey has released its top five trends and industry developments to watch in 2010 in interactive local media, mobile local media, global Yellow Pages, vertical directories and classifieds, and broadcast media. These predictions were drawn from analysis of more than three-dozen anticipated developments the firm provided to clients of its Continuous Advisory [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/28/biakelsey-analysts-identify-key-local-media-trends-to-watch-in-2010/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Anchor Intelligence Reports One out of Every Four Ad Clicks was an Attempt at Click Fraud</title>
		<link>http://www.adoperationsonline.com/2010/01/27/anchor-intelligence-reports-one-out-of-every-four-ad-clicks-was-an-attempt-at-click-fraud/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/27/anchor-intelligence-reports-one-out-of-every-four-ad-clicks-was-an-attempt-at-click-fraud/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 08:15:52 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Click Fraud and Spam]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Search Marketing (SEM)]]></category>
		<category><![CDATA[ad botnets]]></category>
		<category><![CDATA[ad networks]]></category>
		<category><![CDATA[anchor intelligence]]></category>
		<category><![CDATA[clearmark]]></category>
		<category><![CDATA[click fraud rate]]></category>
		<category><![CDATA[click rings]]></category>
		<category><![CDATA[double clicks]]></category>
		<category><![CDATA[internal clicks]]></category>
		<category><![CDATA[invalid clicks]]></category>
		<category><![CDATA[invalid traffic]]></category>
		<category><![CDATA[ken miller]]></category>
		<category><![CDATA[online traffic quality report]]></category>
		<category><![CDATA[search advertising]]></category>
		<category><![CDATA[traffic quality report]]></category>
		<category><![CDATA[traffic scoring system]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6594</guid>
		<description><![CDATA[Proliferation of Botnets and Exploitation of Holiday Spend Caused Attempted Click Fraud Rate to Peak at 26% in Q4 2009
MOUNTAIN VIEW, Calif. &#8211; Anchor Intelligence, the leading provider of traffic quality solutions, released the Anchor Intelligence Traffic Quality Report: 2009 Year In Review. The Anchor Intelligence network saw the average attempted click fraud rate jump [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/27/anchor-intelligence-reports-one-out-of-every-four-ad-clicks-was-an-attempt-at-click-fraud/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Search Marketing Sector Rebounds After Positive Holiday Season Led By Retail</title>
		<link>http://www.adoperationsonline.com/2010/01/27/search-marketing-sector-rebounds-after-positive-holiday-season-led-by-retail/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/27/search-marketing-sector-rebounds-after-positive-holiday-season-led-by-retail/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 07:30:26 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ads by Pricing]]></category>
		<category><![CDATA[Advertising Industry Deals]]></category>
		<category><![CDATA[CPC]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Search Marketing (SEM)]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[cpc advertising]]></category>
		<category><![CDATA[david karnstedt]]></category>
		<category><![CDATA[display ad optimization]]></category>
		<category><![CDATA[Efficient Frontier]]></category>
		<category><![CDATA[microsofy yahoo deal impact]]></category>
		<category><![CDATA[performance marketing]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search engine performance report]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[sem growth rate]]></category>
		<category><![CDATA[sem spend growth]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6588</guid>
		<description><![CDATA[Spend Expected to Grow by More Than 15 Percent in 2010; Data Based on Efficient Frontier’s Q4 2009 U.S. Search Engine Performance Report
SUNNYVALE, Calif. &#8211; The Search Engine Marketing (SEM) industry posted solid sequential and year on year growth for the fourth quarter of 2009. Marketers, especially in the retail category, took advantage of growing [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/27/search-marketing-sector-rebounds-after-positive-holiday-season-led-by-retail/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>AdMob&#8217;s December 2009 Metrics Report Highlights Changing Mobile Device Manufacturer Fortunes in 2009</title>
		<link>http://www.adoperationsonline.com/2010/01/27/admobs-december-2009-metrics-report-highlights-changing-mobile-device-manufacturer-fortunes-in-2009/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/27/admobs-december-2009-metrics-report-highlights-changing-mobile-device-manufacturer-fortunes-in-2009/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 07:15:25 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[AdMob]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Reporting]]></category>
		<category><![CDATA[accountable brand advertising model]]></category>
		<category><![CDATA[admob mobile metrics report]]></category>
		<category><![CDATA[apple iphone]]></category>
		<category><![CDATA[mobile advertising network]]></category>
		<category><![CDATA[Motorola]]></category>
		<category><![CDATA[nokia symbian]]></category>
		<category><![CDATA[Samsung]]></category>
		<category><![CDATA[smartphone os share]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6586</guid>
		<description><![CDATA[Apple and Nokia Leading Manufacturers in Different Regions
SAN MATEO, Calif. &#8211; AdMob, one of the world&#8217;s largest and fastest growing mobile advertising networks, focused its December 2009 AdMob Mobile Metrics Report on regional changes in manufacturer and smartphone Operating System (OS) share. The report found that Apple and the iPhone OS leads in Western Europe, [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/27/admobs-december-2009-metrics-report-highlights-changing-mobile-device-manufacturer-fortunes-in-2009/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>PubMatic&#8217;s Ad Price Index Reveals Premium Publisher Ad Pricing From Ad Networks Up 111% In Past Year</title>
		<link>http://www.adoperationsonline.com/2010/01/26/pubmatics-ad-price-index-reveals-premium-publisher-ad-pricing-from-ad-networks-up-111-in-past-year/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/26/pubmatics-ad-price-index-reveals-premium-publisher-ad-pricing-from-ad-networks-up-111-in-past-year/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 08:39:11 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Revenue Optimization]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[PubMatic]]></category>
		<category><![CDATA[ROI Measurement]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[ad monetization platform]]></category>
		<category><![CDATA[ad network performance]]></category>
		<category><![CDATA[ad networks ecpm]]></category>
		<category><![CDATA[ad optimization]]></category>
		<category><![CDATA[ad price index]]></category>
		<category><![CDATA[ad pricing data]]></category>
		<category><![CDATA[Albert Madansky]]></category>
		<category><![CDATA[display advertising prices]]></category>
		<category><![CDATA[Michele Madansky]]></category>
		<category><![CDATA[non guaranteed ad inventory]]></category>
		<category><![CDATA[premium online publishers]]></category>
		<category><![CDATA[Rajeev Goel]]></category>
		<category><![CDATA[rtb]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6581</guid>
		<description><![CDATA[2009 A Major Rebound Year For Publishers As CPMs Surge Past Pre-Recession Numbers
PALO ALTO, Calif. &#8211; PubMatic (www.PubMatic.com), the pioneer of Ad Revenue Optimization technology and full-service ad operations support for premium online publishers, announced the results of the 2009 Year-End Ad Price Index. The research brief indicates that 2009 proved to be a rebound [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/26/pubmatics-ad-price-index-reveals-premium-publisher-ad-pricing-from-ad-networks-up-111-in-past-year/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Industry Click Fraud Rate at 15.3 Percent for Q4 2009</title>
		<link>http://www.adoperationsonline.com/2010/01/26/industry-click-fraud-rate-at-15-3-percent-for-q4-2009/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/26/industry-click-fraud-rate-at-15-3-percent-for-q4-2009/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 08:33:22 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ads by Pricing]]></category>
		<category><![CDATA[CPC]]></category>
		<category><![CDATA[Click Fraud and Spam]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[advertising audience quality]]></category>
		<category><![CDATA[average click fraud rate]]></category>
		<category><![CDATA[Click Forensics]]></category>
		<category><![CDATA[click fraud]]></category>
		<category><![CDATA[comparison shopping engines]]></category>
		<category><![CDATA[cost-per-click advertising;]]></category>
		<category><![CDATA[cpc advertising]]></category>
		<category><![CDATA[Paul Pellman]]></category>
		<category><![CDATA[Social Networks]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6579</guid>
		<description><![CDATA[Rate Lowest in Three Years for Busy Holiday Shopping Season
AUSTIN, Texas &#8211; Click Forensics, Inc. released advertising audience quality figures for the fourth quarter 2009 from the industry’s leading independent online advertising and click fraud data reporting service. Now in its fourth year, the Click Forensics reporting service provides statistically significant data collected from Cost [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/26/industry-click-fraud-rate-at-15-3-percent-for-q4-2009/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Solbright and Ad-Juster Sign Partnership Agreement</title>
		<link>http://www.adoperationsonline.com/2010/01/25/solbright-and-ad-juster-sign-partnership-agreement/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/25/solbright-and-ad-juster-sign-partnership-agreement/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 08:00:00 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Reporting]]></category>
		<category><![CDATA[ad billing reconciliation]]></category>
		<category><![CDATA[ad delivery discrepancy]]></category>
		<category><![CDATA[ad discrepancy management]]></category>
		<category><![CDATA[ad-juster]]></category>
		<category><![CDATA[mike lewis]]></category>
		<category><![CDATA[solbright]]></category>
		<category><![CDATA[third party ad delivery data]]></category>
		<category><![CDATA[tom pace]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6569</guid>
		<description><![CDATA[Ad-Juster, Inc. and Solbright, Inc., have signed a partnership agreement that will provide Solbright clients with the ability to automatically access third party delivery data from Ad-Juster for billing reconciliation and discrepancy management.

“We’re very pleased to make Ad-Juster third party delivery data a part of the Solbright solution,” said Solbright President and CEO Tom Pace. [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/25/solbright-and-ad-juster-sign-partnership-agreement/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Advanced Video Advertising Grows Online and On Next Gen Pay-TV Services, Says In-Stat</title>
		<link>http://www.adoperationsonline.com/2010/01/21/advanced-video-advertising-grows-online-and-on-next-gen-pay-tv-services-says-in-stat/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/21/advanced-video-advertising-grows-online-and-on-next-gen-pay-tv-services-says-in-stat/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 07:00:16 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[ROI Measurement]]></category>
		<category><![CDATA[Video Ads]]></category>
		<category><![CDATA[Video Platforms]]></category>
		<category><![CDATA[ad supported vod]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[advanced video advertising]]></category>
		<category><![CDATA[ARRIS;]]></category>
		<category><![CDATA[Brightcove]]></category>
		<category><![CDATA[CBS Interactive;]]></category>
		<category><![CDATA[CISCO]]></category>
		<category><![CDATA[gerry kaufhold]]></category>
		<category><![CDATA[hulu]]></category>
		<category><![CDATA[in stat report]]></category>
		<category><![CDATA[Motorola]]></category>
		<category><![CDATA[online advertising roi]]></category>
		<category><![CDATA[online consumer behavior]]></category>
		<category><![CDATA[online marketing intelligence]]></category>
		<category><![CDATA[Pay TV]]></category>
		<category><![CDATA[video on demand]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6530</guid>
		<description><![CDATA[SCOTTSDALE, Ariz. &#8211; The world of advertising is changing dramatically with shifts in consumer behavior and growing online and pay TV video-on-demand (VOD) services, reports In-Stat (http://www.in-stat.com). These shifts among others are creating a growing market for advanced video advertising, which In-Stat projects will approach $5 billion by 2013.

Online VoD services, such as Hulu, CBS [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/21/advanced-video-advertising-grows-online-and-on-next-gen-pay-tv-services-says-in-stat/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Smaato releases the first Smaato Mobile Advertising Metrics</title>
		<link>http://www.adoperationsonline.com/2010/01/20/smaato-releases-the-first-smaato-mobile-advertising-metrics/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/20/smaato-releases-the-first-smaato-mobile-advertising-metrics/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 08:00:20 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Quattro Wireless]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[android advertising]]></category>
		<category><![CDATA[Apple;]]></category>
		<category><![CDATA[ctr index by mobile handset]]></category>
		<category><![CDATA[iPhone advertising]]></category>
		<category><![CDATA[millennial media]]></category>
		<category><![CDATA[mobile ad networks]]></category>
		<category><![CDATA[mobile fill rate]]></category>
		<category><![CDATA[mobile publishers]]></category>
		<category><![CDATA[Ragnar Kruse;]]></category>
		<category><![CDATA[smaato]]></category>
		<category><![CDATA[smaato mobile advertising metrics]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6526</guid>
		<description><![CDATA[Quattro Wireless &#38; Millennial Media are Top Performers with 83% Fillrate; iPhone performs two times better than Android handset CTR
REDWOOD SHORES, Calif. &#8211; Smaato Inc. (http://metrics.smaato.com) published the Smaato Mobile Advertising Metrics. The Smaato Metrics reveal for the first time a Click Through Rate (CTR) Index by handset operating system. In addition, the Smaato Metrics [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/20/smaato-releases-the-first-smaato-mobile-advertising-metrics/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>TNS Media Intelligence Reports Super Bowl Spending Reached $2.17 Billion over the Past 20 Years</title>
		<link>http://www.adoperationsonline.com/2010/01/20/tns-media-intelligence-reports-super-bowl-spending-reached-2-17-billion-over-the-past-20-years/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/20/tns-media-intelligence-reports-super-bowl-spending-reached-2-17-billion-over-the-past-20-years/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 07:30:37 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[TV & Cable Advertising]]></category>
		<category><![CDATA[in-game advertising]]></category>
		<category><![CDATA[jon swallen]]></category>
		<category><![CDATA[mark nesbitt]]></category>
		<category><![CDATA[network tv ad revenue]]></category>
		<category><![CDATA[super bowl ad rates]]></category>
		<category><![CDATA[super bowl advertising]]></category>
		<category><![CDATA[super bowl commercials]]></category>
		<category><![CDATA[TNS Media Intelligence;]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6522</guid>
		<description><![CDATA[Historical Advertising Data Showcases Super Bowl’s Leading Spenders, Quadrupled Ad Rates and More Cluttered Air Time
NEW YORK &#8211; The escalating chatter surrounding Super Bowl XLIV is not just about the teams competing for the 2010 championship. The TV commercials that will appear during the game are also the subject of discussion and speculation. And participating [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/20/tns-media-intelligence-reports-super-bowl-spending-reached-2-17-billion-over-the-past-20-years/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>VideoEgg Reaches Profitability</title>
		<link>http://www.adoperationsonline.com/2010/01/19/videoegg-reaches-profitability/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/19/videoegg-reaches-profitability/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 08:00:08 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Ads by Pricing]]></category>
		<category><![CDATA[Audience Measurement]]></category>
		<category><![CDATA[CPE]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[ROI Measurement]]></category>
		<category><![CDATA[Rich Media Ads]]></category>
		<category><![CDATA[VideoEgg]]></category>
		<category><![CDATA[ad network models]]></category>
		<category><![CDATA[ad networks]]></category>
		<category><![CDATA[data driven audience targeting]]></category>
		<category><![CDATA[engagement ad network]]></category>
		<category><![CDATA[Matt Sanchez]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[online engagement advertising]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6514</guid>
		<description><![CDATA[Cost-Per-Engagement Pioneer Achieves 100 Percent YoY Global Sales Growth Fueled by Comprehensive Brand Advertising Offering
SAN FRANCISCO &#8211; VideoEgg, the engagement ad network, announced that it reached profitability in June 2009 with 100 percent year-over-year global sales growth and 2009 global revenues exceeding $25 million. 2009 represented a year of business maturation for VideoEgg as the [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/19/videoegg-reaches-profitability/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>comScore Releases December 2009 Ranking of Top Ad Networks</title>
		<link>http://www.adoperationsonline.com/2010/01/18/comscore-releases-december-2009-ranking-of-top-ad-networks/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/18/comscore-releases-december-2009-ranking-of-top-ad-networks/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 08:30:26 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Adconion]]></category>
		<category><![CDATA[Collective Media]]></category>
		<category><![CDATA[Google AdSense]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Specific Media]]></category>
		<category><![CDATA[Tribal Fusion]]></category>
		<category><![CDATA[Yahoo APT]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[interCLICK]]></category>
		<category><![CDATA[adconion media]]></category>
		<category><![CDATA[aol advertising]]></category>
		<category><![CDATA[audience science]]></category>
		<category><![CDATA[collective network]]></category>
		<category><![CDATA[comScore Media Metrix]]></category>
		<category><![CDATA[fox audience network]]></category>
		<category><![CDATA[google ad network]]></category>
		<category><![CDATA[Jeff Hackett]]></category>
		<category><![CDATA[microsoft media network]]></category>
		<category><![CDATA[targeted advertising]]></category>
		<category><![CDATA[top ad networks]]></category>
		<category><![CDATA[Turn]]></category>
		<category><![CDATA[ValueClick Networks]]></category>
		<category><![CDATA[www.247realmedia.com]]></category>
		<category><![CDATA[yahoo network]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6552</guid>
		<description><![CDATA[AOL Advertising Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world reported the top 15 ad networks based on their reach among U.S. Internet users in December 2009. The ranking showed that AOL Advertising remains the top ad [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/18/comscore-releases-december-2009-ranking-of-top-ad-networks/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>eDiets.com, Inc. Names Mercury Media Advertising Agency of Record</title>
		<link>http://www.adoperationsonline.com/2010/01/15/ediets-com-inc-names-mercury-media-advertising-agency-of-record/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/15/ediets-com-inc-names-mercury-media-advertising-agency-of-record/#comments</comments>
		<pubDate>Fri, 15 Jan 2010 07:30:51 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[advertising analytics]]></category>
		<category><![CDATA[direct response media agency]]></category>
		<category><![CDATA[direct response tactics]]></category>
		<category><![CDATA[discovery health]]></category>
		<category><![CDATA[ediets.com]]></category>
		<category><![CDATA[hallmark movie]]></category>
		<category><![CDATA[kim evenson]]></category>
		<category><![CDATA[kristi tropp]]></category>
		<category><![CDATA[mercury media]]></category>
		<category><![CDATA[msnbc]]></category>
		<category><![CDATA[national media markets]]></category>
		<category><![CDATA[personalized fitness program]]></category>
		<category><![CDATA[personalized nutrition program]]></category>
		<category><![CDATA[personalized weightloss program]]></category>
		<category><![CDATA[tv advertising buying]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6486</guid>
		<description><![CDATA[MARLBORO, Mass. &#8211; Mercury Media, the largest privately-owned, full service direct response media agency in the country, has been named the advertising agency of record by eDiets.com, Inc. (NASDAQ:DIET). The agency is responsible for all aspects of direct response television advertising media buying for the leading online provider of personalized nutrition, fitness and weight-loss programs, [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/15/ediets-com-inc-names-mercury-media-advertising-agency-of-record/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Internet Advertising Market Assessment 2009</title>
		<link>http://www.adoperationsonline.com/2010/01/14/internet-advertising-market-assessment-2009/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/14/internet-advertising-market-assessment-2009/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 08:00:08 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[User Privacy]]></category>
		<category><![CDATA[eu online privac]]></category>
		<category><![CDATA[internet advertising market]]></category>
		<category><![CDATA[internet advertising mix]]></category>
		<category><![CDATA[misleading online advertising]]></category>
		<category><![CDATA[office fair trading]]></category>
		<category><![CDATA[online ad campaigns]]></category>
		<category><![CDATA[online advertising efficacy]]></category>
		<category><![CDATA[online advertising market dynamics]]></category>
		<category><![CDATA[online advertising market forecast]]></category>
		<category><![CDATA[personal data protection europe]]></category>
		<category><![CDATA[solus email advertising]]></category>
		<category><![CDATA[uk advertising market]]></category>
		<category><![CDATA[uk expenditure online advertising]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6484</guid>
		<description><![CDATA[DUBLIN &#8211; Research and Markets has announced the addition of the &#8220;Internet Advertising Market Assessment 2009&#8221; report to their offering.
In 2008, UK expenditure on Internet advertising was valued at £3.35bn. The Internet is the UK&#8217;s fastest-growing advertising medium and, in the first half of 2009, the UK became the first major European market in which [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/14/internet-advertising-market-assessment-2009/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Weight Loss Products Advertised in Spam E-Mail Are Purchased by Young Adults with Weight Problems</title>
		<link>http://www.adoperationsonline.com/2010/01/14/weight-loss-products-advertised-in-spam-e-mail-are-purchased-by-young-adults-with-weight-problems/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/14/weight-loss-products-advertised-in-spam-e-mail-are-purchased-by-young-adults-with-weight-problems/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 07:30:12 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[joshua fogel]]></category>
		<category><![CDATA[perceived stress scale]]></category>
		<category><![CDATA[sam shlivko]]></category>
		<category><![CDATA[spam email advertising]]></category>
		<category><![CDATA[spam reply rate weightloss]]></category>
		<category><![CDATA[weightloss email ads]]></category>
		<category><![CDATA[weightloss spam ads]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6480</guid>
		<description><![CDATA[Research Shows That Weight Loss Products Advertised in Spam E-Mail Are Purchased by Young Adults with Weight Problems: Psychological Stress Implicated
BROOKLYN, N.Y. &#8211; Forty-one percent of college students with weight problems opened and read spam e-mail advertising weight loss products and 18.5 percent bought these weight loss products, according to a new study published in [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/14/weight-loss-products-advertised-in-spam-e-mail-are-purchased-by-young-adults-with-weight-problems/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>US Advertising Spending Report Reveals Spending for US Online Advertising to Decrease by 4.6% for 2009</title>
		<link>http://www.adoperationsonline.com/2010/01/12/us-advertising-spending-report-reveals-spending-for-us-online-advertising-to-decrease-by-4-6-for-2009/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/12/us-advertising-spending-report-reveals-spending-for-us-online-advertising-to-decrease-by-4-6-for-2009/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 08:00:11 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Media Planning]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[ad market decline]]></category>
		<category><![CDATA[emarketer ad spending report]]></category>
		<category><![CDATA[emarketer advertising report]]></category>
		<category><![CDATA[iab research]]></category>
		<category><![CDATA[internet ad formats]]></category>
		<category><![CDATA[internet advertising forecast]]></category>
		<category><![CDATA[online media budgets]]></category>
		<category><![CDATA[pwc advertising research]]></category>
		<category><![CDATA[us advertising spending]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6469</guid>
		<description><![CDATA[DUBLIN &#8211; Research and Markets has announced the addition of eMarketer&#8217;s new report &#8220;US Advertising Spending&#8221; to their offering.
Spending for US online advertising will have decreased in 2009 by 4.6% &#8211; the first drop since 2002. However, the slowly recovering economy, combined with basic structural changes in how marketers and the public use media, will [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/12/us-advertising-spending-report-reveals-spending-for-us-online-advertising-to-decrease-by-4-6-for-2009/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>comScore Announces New Service with IRI to Measure Impact of Online Advertising Campaigns on Sales of Consumer Packaged Goods Brands Across All Retail Channels</title>
		<link>http://www.adoperationsonline.com/2010/01/07/comscore-announces-new-service-with-iri-to-measure-impact-of-online-advertising-campaigns-on-sales-of-consumer-packaged-goods-brands-across-all-retail-channels/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/07/comscore-announces-new-service-with-iri-to-measure-impact-of-online-advertising-campaigns-on-sales-of-consumer-packaged-goods-brands-across-all-retail-channels/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 08:30:42 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Media Planning]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[ROI Measurement]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[ad campaigns plannign]]></category>
		<category><![CDATA[adeffx]]></category>
		<category><![CDATA[Adify]]></category>
		<category><![CDATA[Alistair Sutcliffe]]></category>
		<category><![CDATA[any fisher]]></category>
		<category><![CDATA[barry krause]]></category>
		<category><![CDATA[channel measurement advertising]]></category>
		<category><![CDATA[cindy neumann]]></category>
		<category><![CDATA[ConAgra Foods]]></category>
		<category><![CDATA[cpg sales]]></category>
		<category><![CDATA[information resources]]></category>
		<category><![CDATA[integrated market information]]></category>
		<category><![CDATA[iri consumer network]]></category>
		<category><![CDATA[media planning tools]]></category>
		<category><![CDATA[MediaVest]]></category>
		<category><![CDATA[multichannel purchase panel]]></category>
		<category><![CDATA[online ad campaign peformance]]></category>
		<category><![CDATA[online ad investment]]></category>
		<category><![CDATA[online advertising campaigns]]></category>
		<category><![CDATA[online advertising effectiveness]]></category>
		<category><![CDATA[Online Advertising Strategy]]></category>
		<category><![CDATA[online behavior analysis]]></category>
		<category><![CDATA[online marketing strategy]]></category>
		<category><![CDATA[online sales study]]></category>
		<category><![CDATA[publicis new york]]></category>
		<category><![CDATA[Razorfish]]></category>
		<category><![CDATA[retail market intelligence]]></category>
		<category><![CDATA[robert tomei]]></category>
		<category><![CDATA[Russ Fradin]]></category>
		<category><![CDATA[suite partners]]></category>
		<category><![CDATA[yaakov kimelfeld]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6436</guid>
		<description><![CDATA[Solution Uses IRI&#8217;s National Consumer Network Panel and will be Integrated into comScore&#8217;s AdEffxTM Digital Advertising Effectiveness Platform

RESTON, VA &#8211; comScore (NASDAQ: SCOR), a leader in measuring the digital world, announced a new solution, in conjunction with Information Resources, Inc. (IRI), that measures the effectiveness of online advertising campaigns in building sales of CPG brands [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/07/comscore-announces-new-service-with-iri-to-measure-impact-of-online-advertising-campaigns-on-sales-of-consumer-packaged-goods-brands-across-all-retail-channels/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>infoGROUP&#8217;s Yesmail Named a Leader in E-mail Marketing Service Provider Report</title>
		<link>http://www.adoperationsonline.com/2010/01/07/infogroups-yesmail-named-a-leader-in-e-mail-marketing-service-provider-report/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/07/infogroups-yesmail-named-a-leader-in-e-mail-marketing-service-provider-report/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 07:45:01 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Reporting]]></category>
		<category><![CDATA[digital channels]]></category>
		<category><![CDATA[dynamic content]]></category>
		<category><![CDATA[email analytics]]></category>
		<category><![CDATA[email campaign management]]></category>
		<category><![CDATA[email deliverability]]></category>
		<category><![CDATA[email management]]></category>
		<category><![CDATA[email marketing solutions]]></category>
		<category><![CDATA[Forrester Research]]></category>
		<category><![CDATA[forrester wave]]></category>
		<category><![CDATA[mike hilts]]></category>
		<category><![CDATA[permission based email marketing]]></category>
		<category><![CDATA[yesmail]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6305</guid>
		<description><![CDATA[Yesmail Awarded Highest Score in Current Offering Category by Independent Research Firm
OMAHA, Neb. &#8211; Yesmail (an infoGROUP company, NASDAQ:IUSA), a recognized industry-leading provider of permission-based online e-mail marketing solutions, announced it was named a Leader in “The Forrester Wave: E-mail Marketing Service Providers, Q4 2009” (Forrester Research, Inc., December 2009).

“Our direction in 2010 builds upon [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/07/infogroups-yesmail-named-a-leader-in-e-mail-marketing-service-provider-report/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Online Advertising: Better Targeted, but Not Always Profitable, Says MIT Sloan Professor</title>
		<link>http://www.adoperationsonline.com/2009/12/30/online-advertising-better-targeted-but-not-always-profitable-says-mit-sloan-professor/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/12/30/online-advertising-better-targeted-but-not-always-profitable-says-mit-sloan-professor/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 08:30:57 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Targeting]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[ROI Measurement]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[advertising competition]]></category>
		<category><![CDATA[alessandro bonatti]]></category>
		<category><![CDATA[cost of internet advertising]]></category>
		<category><![CDATA[cost of online advertising]]></category>
		<category><![CDATA[dirk bergemann]]></category>
		<category><![CDATA[facebook advertising]]></category>
		<category><![CDATA[mit professor]]></category>
		<category><![CDATA[mit sloan school management]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[online advertising profitability]]></category>
		<category><![CDATA[online advertising roi]]></category>
		<category><![CDATA[online audience targeting]]></category>
		<category><![CDATA[specialized advertising]]></category>
		<category><![CDATA[traditional media advertising]]></category>
		<category><![CDATA[Wall Street Journal]]></category>
		<category><![CDATA[yale university]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6278</guid>
		<description><![CDATA[As technology improves, competition increases for niche market ad revenues
CAMBRIDGE, Mass. &#8211; An MIT Sloan School of Management professor offers a cautionary note to merchants and others who think they can get better results at a lower cost by advertising on the Internet instead of through more traditional media: Be careful what you click for.

According [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/12/30/online-advertising-better-targeted-but-not-always-profitable-says-mit-sloan-professor/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>AdMeld Launches Real Time Bidding (RTB) in the UK</title>
		<link>http://www.adoperationsonline.com/2009/12/29/admeld-launches-real-time-bidding-rtb-in-the-uk/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/12/29/admeld-launches-real-time-bidding-rtb-in-the-uk/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 08:30:01 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Revenue Optimization]]></category>
		<category><![CDATA[AdJug]]></category>
		<category><![CDATA[Audience Measurement]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[ROI Measurement]]></category>
		<category><![CDATA[ad block list]]></category>
		<category><![CDATA[ad exhanges]]></category>
		<category><![CDATA[ad impression optimization]]></category>
		<category><![CDATA[Ad Network Optimization]]></category>
		<category><![CDATA[ad networks]]></category>
		<category><![CDATA[ad revenues]]></category>
		<category><![CDATA[AdMeld;]]></category>
		<category><![CDATA[advertising roi]]></category>
		<category><![CDATA[agency client campaigns]]></category>
		<category><![CDATA[appnexus]]></category>
		<category><![CDATA[ari buchalter]]></category>
		<category><![CDATA[brian okelley]]></category>
		<category><![CDATA[digital ad inventory]]></category>
		<category><![CDATA[european premium publishers]]></category>
		<category><![CDATA[infectious digital]]></category>
		<category><![CDATA[invite media]]></category>
		<category><![CDATA[martin kelly]]></category>
		<category><![CDATA[mediamath]]></category>
		<category><![CDATA[Michael Barrett;]]></category>
		<category><![CDATA[Michael Stephanblome]]></category>
		<category><![CDATA[publisher side platform]]></category>
		<category><![CDATA[quality online audience]]></category>
		<category><![CDATA[realtime bidding]]></category>
		<category><![CDATA[zach weinberg]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6271</guid>
		<description><![CDATA[Leading Publisher-Side Platform Brings Advanced Method of Transacting Digital Ad Inventory to Europe’s Premium Publishers
LONDON &#8211; AdMeld (www.admeld.com), the leader in ad network optimisation for premium publishers, announced the introduction of Real Time Bidding (RTB) capabilities in the United Kingdom. The move allows publishers across Europe to harness the enhanced levels of efficiency, transparency and [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/12/29/admeld-launches-real-time-bidding-rtb-in-the-uk/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ace Metrix Secures B Round to Continue Growth in Online Television Advertising Analytics</title>
		<link>http://www.adoperationsonline.com/2009/12/29/ace-metrix-secures-b-round-to-continue-growth-in-online-television-advertising-analytics/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/12/29/ace-metrix-secures-b-round-to-continue-growth-in-online-television-advertising-analytics/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 08:00:24 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[ROI Measurement]]></category>
		<category><![CDATA[TV & Cable Advertising]]></category>
		<category><![CDATA[ace metrix]]></category>
		<category><![CDATA[advertising analytics]]></category>
		<category><![CDATA[hummer winblad]]></category>
		<category><![CDATA[leapfrog ventures]]></category>
		<category><![CDATA[online tv advertising]]></category>
		<category><![CDATA[palomar ventures]]></category>
		<category><![CDATA[pete sinclair]]></category>
		<category><![CDATA[Steve Goldman]]></category>
		<category><![CDATA[tv advertising analytics]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6267</guid>
		<description><![CDATA[LOS ANGELES &#8211; Ace Metrix, the leader in online television advertising analytics, announced the closing of a $6.0 million “B” round of financing, led by Leapfrog Ventures. The new funds will be used to expand sales and marketing of the company’s fast-growing online television advertising effectiveness measurement service. Existing investors Hummer Winblad Venture Partners and [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/12/29/ace-metrix-secures-b-round-to-continue-growth-in-online-television-advertising-analytics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kontera Sees Consumer Electronic Advertising on the Rise</title>
		<link>http://www.adoperationsonline.com/2009/12/28/kontera-sees-consumer-electronic-advertising-on-the-rise/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/12/28/kontera-sees-consumer-electronic-advertising-on-the-rise/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 08:00:51 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Targeting]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Ads by Display]]></category>
		<category><![CDATA[In-text Ads]]></category>
		<category><![CDATA[Overlay Ads]]></category>
		<category><![CDATA[Rich Media Ads]]></category>
		<category><![CDATA[advertiser spending]]></category>
		<category><![CDATA[consumer electronics advertising]]></category>
		<category><![CDATA[consumer engagement rate]]></category>
		<category><![CDATA[hal muchnick]]></category>
		<category><![CDATA[Kontera]]></category>
		<category><![CDATA[kontera network]]></category>
		<category><![CDATA[online brand placements]]></category>
		<category><![CDATA[overlay text advertising]]></category>
		<category><![CDATA[pre purchase research]]></category>
		<category><![CDATA[relevant online ads]]></category>
		<category><![CDATA[return advertisers]]></category>
		<category><![CDATA[semantic analysis]]></category>
		<category><![CDATA[story level ad targeting]]></category>
		<category><![CDATA[www.kontera.com/hybrid]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6256</guid>
		<description><![CDATA[Consumer Electronics Advertising Activity Up More Than 80% Compared to Last Holiday Season
SAN FRANCISCO &#8211; Kontera, the leading provider of relevant In-Text Advertising and Information Solutions, announced that as the fourth quarter nears its end, the company has seen more than 80% growth in the Consumer Electronics sector over the fourth quarter of 2008. With [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/12/28/kontera-sees-consumer-electronic-advertising-on-the-rise/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>IAB Releases Update to &#8220;Digital Video Ad Impression Measurement Guidelines&#8221;</title>
		<link>http://www.adoperationsonline.com/2009/12/24/iab-releases-update-to-digital-video-ad-impression-measurement-guidelines/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/12/24/iab-releases-update-to-digital-video-ad-impression-measurement-guidelines/#comments</comments>
		<pubDate>Thu, 24 Dec 2009 09:00:11 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[IAB]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Rich Media Ads]]></category>
		<category><![CDATA[Video Ads]]></category>
		<category><![CDATA[ad impression measurement]]></category>
		<category><![CDATA[autoplay ads]]></category>
		<category><![CDATA[digital video advertising]]></category>
		<category><![CDATA[Digital Video Committee]]></category>
		<category><![CDATA[digital video content]]></category>
		<category><![CDATA[George Ivie]]></category>
		<category><![CDATA[Interactive Advertising Bureau]]></category>
		<category><![CDATA[Jeremy Fain]]></category>
		<category><![CDATA[Media Rating Council]]></category>
		<category><![CDATA[MRC]]></category>
		<category><![CDATA[vast guidelines]]></category>
		<category><![CDATA[video ad impression measurement]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6252</guid>
		<description><![CDATA[Addresses Auto-Play Ad Impressions to Improve Clarity of Digital Video Measurement
NEW YORK &#8211; The Interactive Advertising Bureau (IAB) announced an update to the “Digital Video Ad Impression Measurement Guidelines” that addresses an increasingly common occurrence&#8211;digital video content and ads that play automatically when a webpage loads. The first part of a broader auto-play initiative by [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/12/24/iab-releases-update-to-digital-video-ad-impression-measurement-guidelines/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Click Forensics to Help eBay Protect Online Advertisers</title>
		<link>http://www.adoperationsonline.com/2009/12/24/click-forensics-to-help-ebay-protect-online-advertisers/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/12/24/click-forensics-to-help-ebay-protect-online-advertisers/#comments</comments>
		<pubDate>Thu, 24 Dec 2009 08:45:45 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Click Fraud and Spam]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[adcommerce advertising platform]]></category>
		<category><![CDATA[advertising traffic quality]]></category>
		<category><![CDATA[alexis van de wyer]]></category>
		<category><![CDATA[Click Forensics]]></category>
		<category><![CDATA[click fraud]]></category>
		<category><![CDATA[click spam]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[ebay advertising]]></category>
		<category><![CDATA[ebay business units]]></category>
		<category><![CDATA[ebay partner network]]></category>
		<category><![CDATA[fraudulent traffic]]></category>
		<category><![CDATA[invalid clicks]]></category>
		<category><![CDATA[merchant conversion rates]]></category>
		<category><![CDATA[online audience verification]]></category>
		<category><![CDATA[online marketplace]]></category>
		<category><![CDATA[Paul Pellman]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6250</guid>
		<description><![CDATA[Online Audience Verification Firm Helps Ensure Higher Quality Advertising Traffic for eBay Merchants
AUSTIN, Texas &#8211; Click Forensics, Inc., the industry leader in audience verification and traffic quality improvement for the online advertising community, announced that it is working with eBay, the world’s largest online marketplace, to help protect eBay advertisers from fraudulent traffic and to [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/12/24/click-forensics-to-help-ebay-protect-online-advertisers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New York Media and Clickable Partner to Offer Local Businesses Online Presence and New Business Leads</title>
		<link>http://www.adoperationsonline.com/2009/12/24/new-york-media-and-clickable-partner-to-offer-local-businesses-online-presence-and-new-business-leads/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/12/24/new-york-media-and-clickable-partner-to-offer-local-businesses-online-presence-and-new-business-leads/#comments</comments>
		<pubDate>Thu, 24 Dec 2009 08:15:52 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Targeting]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[ROI Measurement]]></category>
		<category><![CDATA[ad campaign measurability]]></category>
		<category><![CDATA[advertising tools]]></category>
		<category><![CDATA[Clickable;]]></category>
		<category><![CDATA[crm integration]]></category>
		<category><![CDATA[David S. Kidder;]]></category>
		<category><![CDATA[grub street network]]></category>
		<category><![CDATA[larry burstein]]></category>
		<category><![CDATA[local advertising]]></category>
		<category><![CDATA[media sales partner]]></category>
		<category><![CDATA[multiple channel advertising]]></category>
		<category><![CDATA[new york connects]]></category>
		<category><![CDATA[New York Magazine;]]></category>
		<category><![CDATA[new york media]]></category>
		<category><![CDATA[new york weddings]]></category>
		<category><![CDATA[nymag.com]]></category>
		<category><![CDATA[online ad performance;]]></category>
		<category><![CDATA[online lead generation]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6246</guid>
		<description><![CDATA[Magazine Brand Expands Suite of Services with Performance-Based Online Advertising
NEW YORK &#8211; New York Media, parent company of the weekly New York magazine, twice-yearly New York Weddings, nymag.com Web site, Grub Street network of food blogs, and restaurant and menu resource MenuPages.com, announced a partnership with Clickable to add online lead generation to the advertising [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/12/24/new-york-media-and-clickable-partner-to-offer-local-businesses-online-presence-and-new-business-leads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>eBay AdCommerce Achieves Highest Click Measurement Standards in the Industry</title>
		<link>http://www.adoperationsonline.com/2009/12/23/ebay-adcommerce-achieves-highest-click-measurement-standards-in-the-industry/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/12/23/ebay-adcommerce-achieves-highest-click-measurement-standards-in-the-industry/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 09:00:37 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ads by Pricing]]></category>
		<category><![CDATA[CPC]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[IAB]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[ad measurement practices]]></category>
		<category><![CDATA[ad platforms]]></category>
		<category><![CDATA[advertising tools]]></category>
		<category><![CDATA[alexis van de wyer]]></category>
		<category><![CDATA[click measurement]]></category>
		<category><![CDATA[click quality accreditation]]></category>
		<category><![CDATA[ebay adcommerce]]></category>
		<category><![CDATA[ebay advertising]]></category>
		<category><![CDATA[ecommerce ad platform]]></category>
		<category><![CDATA[iab click guidelines]]></category>
		<category><![CDATA[inservices group]]></category>
		<category><![CDATA[Interactive Advertising Bureau]]></category>
		<category><![CDATA[ppc ads]]></category>
		<category><![CDATA[Randall Rothenberg]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6242</guid>
		<description><![CDATA[eCommerce Ad Platform Earns Click Quality Accreditation From ImServices Group, Certifying Compliance With IAB Click Guidelines
SAN JOSE, Calif. &#8211; eBay AdCommerce (www.adcommerce.com) announced the successful completion of click measurement accreditation by ImServices Group, indicating eBay’s full compliance with the Interactive Advertising Bureau&#8217;s (IAB) Click Measurement Guidelines. The IAB guidelines provide a rigorous methodology to help [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/12/23/ebay-adcommerce-achieves-highest-click-measurement-standards-in-the-industry/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>iPOWOW, Web Video Metrics Firm, Set to Penetrate US Market</title>
		<link>http://www.adoperationsonline.com/2009/12/23/ipowow-web-video-metrics-firm-set-to-penetrate-us-market/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/12/23/ipowow-web-video-metrics-firm-set-to-penetrate-us-market/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 08:15:01 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Video Platforms]]></category>
		<category><![CDATA[david ozer]]></category>
		<category><![CDATA[gary davis]]></category>
		<category><![CDATA[ipowow]]></category>
		<category><![CDATA[market research tools]]></category>
		<category><![CDATA[mike loftus]]></category>
		<category><![CDATA[online audience targeting]]></category>
		<category><![CDATA[online video research]]></category>
		<category><![CDATA[social interaction]]></category>
		<category><![CDATA[us market online video]]></category>
		<category><![CDATA[viewer opinion study]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6236</guid>
		<description><![CDATA[Industry Vets, Mike Loftus and David Ozer, to Join Management Team
MOUNTAIN VIEW, Calif. &#8211; iPOWOW!, a developer and service provider of market research tools for gathering viewer opinion through online video, is poised for expansion into the US Market and has established its US headquarters in Silicon Valley. As part of the expansion, CEO Gary [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/12/23/ipowow-web-video-metrics-firm-set-to-penetrate-us-market/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Clear Channel Radio Digital Streaming Audience Has Highest Concentration of Coveted Advertising Demographic</title>
		<link>http://www.adoperationsonline.com/2009/12/22/clear-channel-radio-digital-streaming-audience-has-highest-concentration-of-coveted-advertising-demographic/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/12/22/clear-channel-radio-digital-streaming-audience-has-highest-concentration-of-coveted-advertising-demographic/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 08:00:25 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[ando media]]></category>
		<category><![CDATA[arbitron radio today]]></category>
		<category><![CDATA[Clear Channel Radio;]]></category>
		<category><![CDATA[custom digital streaming]]></category>
		<category><![CDATA[opt in rate]]></category>
		<category><![CDATA[Paul Krasinski;]]></category>
		<category><![CDATA[radio advertising;]]></category>
		<category><![CDATA[radio listeners demographics]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6221</guid>
		<description><![CDATA[Custom Digital Streaming Audience Survey Reveals 25-54 Audience Concentration across 14 Formats; Opt-in Rate a Stunning 47.9%
Surprise! CHR is Really a 25-54 Demo Online!




NEW YORK &#8211; Clear Channel Radio announced that an exclusive study of listener demographics of the company’s digital streaming stations shows a dramatic increase in the concentration of advertisers’ most coveted demographic: [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/12/22/clear-channel-radio-digital-streaming-audience-has-highest-concentration-of-coveted-advertising-demographic/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>comScore Announces Launch of comScore AdEffx Suite for Digital Advertising Effectiveness</title>
		<link>http://www.adoperationsonline.com/2009/12/17/comscore-announces-launch-of-comscore-adeffx-suite-for-digital-advertising-effectiveness/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/12/17/comscore-announces-launch-of-comscore-adeffx-suite-for-digital-advertising-effectiveness/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 09:30:24 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Targeting]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Audience Measurement]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[ROI Measurement]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[action lift]]></category>
		<category><![CDATA[ad campaign demographics]]></category>
		<category><![CDATA[ad campaign frequency]]></category>
		<category><![CDATA[ad campaign reach]]></category>
		<category><![CDATA[ad exposure measurement]]></category>
		<category><![CDATA[brand survey lift]]></category>
		<category><![CDATA[campaign measurement]]></category>
		<category><![CDATA[Carat]]></category>
		<category><![CDATA[comscore adeffx]]></category>
		<category><![CDATA[consumer attitudes]]></category>
		<category><![CDATA[consumer behavior]]></category>
		<category><![CDATA[cookie based measurement]]></category>
		<category><![CDATA[digital display advertising]]></category>
		<category><![CDATA[digital media industry]]></category>
		<category><![CDATA[integrated campaign effectiveness]]></category>
		<category><![CDATA[media plans delivery]]></category>
		<category><![CDATA[offline sales lift]]></category>
		<category><![CDATA[online ad campaigns]]></category>
		<category><![CDATA[online media delivery]]></category>
		<category><![CDATA[online media plans;]]></category>
		<category><![CDATA[online sales lift]]></category>
		<category><![CDATA[post buy analytics]]></category>
		<category><![CDATA[theresa lamontagne]]></category>
		<category><![CDATA[yaakov kimelfeld]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6199</guid>
		<description><![CDATA[Suite Uses Unified Platform to Measure the Actual Delivery of Online Media Plans and the Impact of Ad Campaigns on Attitudes, Behavior and both Online and Offline Sales
RESTON, VA – comScore (NASDAQ: SCOR), a leader in measuring the digital world, announced the launch of comScore AdEffx™, an integrated campaign effectiveness measurement suite that enables clients [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/12/17/comscore-announces-launch-of-comscore-adeffx-suite-for-digital-advertising-effectiveness/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Click Forensics Enhances Yahoo! TQ Score Prediction</title>
		<link>http://www.adoperationsonline.com/2009/12/16/click-forensics-enhances-yahoo-tq-score-prediction/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/12/16/click-forensics-enhances-yahoo-tq-score-prediction/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 08:45:26 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ads by Pricing]]></category>
		<category><![CDATA[CPC]]></category>
		<category><![CDATA[Click Fraud and Spam]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[ad networks]]></category>
		<category><![CDATA[botnet detection]]></category>
		<category><![CDATA[Click Forensics]]></category>
		<category><![CDATA[click fraud]]></category>
		<category><![CDATA[click spam]]></category>
		<category><![CDATA[dynamic ad adjustments]]></category>
		<category><![CDATA[online content publishers]]></category>
		<category><![CDATA[Paul Pellman]]></category>
		<category><![CDATA[ppc fraud]]></category>
		<category><![CDATA[ppc spam]]></category>
		<category><![CDATA[SES Chicago;]]></category>
		<category><![CDATA[traffic source blocking]]></category>
		<category><![CDATA[yahoo scoring system]]></category>
		<category><![CDATA[yahoo total quality]]></category>
		<category><![CDATA[yahoo tq forecast]]></category>
		<category><![CDATA[ytq forecast report]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6183</guid>
		<description><![CDATA[New Capabilities Help Ad Networks Adjust to Traffic Scoring Changes; Predict Sources Likely to Receive Low YTQ Scores
Search Engine Strategies Chicago 2009
CHICAGO &#8211; Ad networks and publishers looking to navigate the recent changes made to the Yahoo! Total Quality (TQ) scoring system now have an enhanced tool to help. At SES Chicago, Click Forensics released [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/12/16/click-forensics-enhances-yahoo-tq-score-prediction/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Media, Advertising, and Online Content Trends in 2010</title>
		<link>http://www.adoperationsonline.com/2009/12/15/media-advertising-and-online-content-trends-in-2010/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/12/15/media-advertising-and-online-content-trends-in-2010/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 09:00:42 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[ad spending 2010]]></category>
		<category><![CDATA[advertising trends 2010]]></category>
		<category><![CDATA[broadcast advertising;]]></category>
		<category><![CDATA[cable tv advertising]]></category>
		<category><![CDATA[cross mediaworks]]></category>
		<category><![CDATA[larry rubin]]></category>
		<category><![CDATA[marc krigsman]]></category>
		<category><![CDATA[media trends 2010]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[online content trends 2010]]></category>
		<category><![CDATA[online media predictions]]></category>
		<category><![CDATA[primedia digital video]]></category>
		<category><![CDATA[smartphones advertising]]></category>
		<category><![CDATA[usa networks]]></category>
		<category><![CDATA[Viacom]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6173</guid>
		<description><![CDATA[Predictions regarding media, ad, and content trends in 2010 were recently put together by national (U.S) multi-platform media firm Cross MediaWorks’ CEO Marc Krigsman (formerly EVP of Primedia Digital Video) and COO Larry Rubin (formerly SVP, Business Development, USA Networks and Vice President, Associate General Counsel – Transactions, Viacom) based on their industry experience.  They [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/12/15/media-advertising-and-online-content-trends-in-2010/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Kontera Sees Dramatic Surge in Beauty and Apparel Advertising for the Holiday Season</title>
		<link>http://www.adoperationsonline.com/2009/12/11/kontera-sees-dramatic-surge-in-beauty-and-apparel-advertising-for-the-holiday-season/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/12/11/kontera-sees-dramatic-surge-in-beauty-and-apparel-advertising-for-the-holiday-season/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 08:30:28 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Targeting]]></category>
		<category><![CDATA[Ads by Display]]></category>
		<category><![CDATA[In-text Ads]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[apparel advertising campaigns]]></category>
		<category><![CDATA[beauty advertising campaigns]]></category>
		<category><![CDATA[hal muchnick]]></category>
		<category><![CDATA[in-text advertising]]></category>
		<category><![CDATA[Kontera]]></category>
		<category><![CDATA[online branding;]]></category>
		<category><![CDATA[online consumer engagement]]></category>
		<category><![CDATA[online interaction rates]]></category>
		<category><![CDATA[online retailer campaigns]]></category>
		<category><![CDATA[pre purchase research]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6147</guid>
		<description><![CDATA[Retailer Advertising Activity Doubles 4th Quarter 2008 Volume
SAN FRANCISCO &#8211; Kontera, the leading provider of relevant In-Text Advertising and Information Solutions, announced that two-thirds into the fourth quarter, it has already seen twice as many beauty &#38; apparel advertising campaigns sign with its service as it saw a year ago. Additionally, the average apparel and [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/12/11/kontera-sees-dramatic-surge-in-beauty-and-apparel-advertising-for-the-holiday-season/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>GenieKnows and Other Top Ad Networks Turn to Click Forensics for Online Audience Verification</title>
		<link>http://www.adoperationsonline.com/2009/12/10/genieknows-and-other-top-ad-networks-turn-to-click-forensics-for-online-audience-verification/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/12/10/genieknows-and-other-top-ad-networks-turn-to-click-forensics-for-online-audience-verification/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 08:15:23 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Audience Measurement]]></category>
		<category><![CDATA[Click Fraud and Spam]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[ad campaigns performance]]></category>
		<category><![CDATA[ad networks]]></category>
		<category><![CDATA[adfirmative]]></category>
		<category><![CDATA[avalanche]]></category>
		<category><![CDATA[Click Forensics]]></category>
		<category><![CDATA[genieknowsmedia.com]]></category>
		<category><![CDATA[john manning]]></category>
		<category><![CDATA[juggle]]></category>
		<category><![CDATA[julio vaca]]></category>
		<category><![CDATA[moxy media]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[online audience verification]]></category>
		<category><![CDATA[online content aggregators]]></category>
		<category><![CDATA[online publishers]]></category>
		<category><![CDATA[online traffic quality]]></category>
		<category><![CDATA[Paul Pellman]]></category>
		<category><![CDATA[traffic engine]]></category>
		<category><![CDATA[trusearch]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6139</guid>
		<description><![CDATA[Traffic Quality Benefits Drop Directly to the Bottom Line
AUSTIN, Texas &#8211; Click Forensics, Inc., the industry leader in audience verification and traffic quality improvement for the online advertising community, announced that local search giant GenieKnowsMedia.com as well as several other ad networks and publishers have selected the Click Forensics platform to improve the performance of [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/12/10/genieknows-and-other-top-ad-networks-turn-to-click-forensics-for-online-audience-verification/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Experts to Explore the Impact Audience and Ad Quality Have on Online Media Campaigns at SES Chicago 2009</title>
		<link>http://www.adoperationsonline.com/2009/12/09/experts-to-explore-the-impact-audience-and-ad-quality-have-on-online-media-campaigns-at-ses-chicago-2009/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/12/09/experts-to-explore-the-impact-audience-and-ad-quality-have-on-online-media-campaigns-at-ses-chicago-2009/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 12:52:36 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Click Fraud and Spam]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[ROI Measurement]]></category>
		<category><![CDATA[Search Engine Strategies]]></category>
		<category><![CDATA[ad campaign performance]]></category>
		<category><![CDATA[ad campaign roi]]></category>
		<category><![CDATA[ads quality score]]></category>
		<category><![CDATA[andrew goodman]]></category>
		<category><![CDATA[Click Forensics]]></category>
		<category><![CDATA[clix marketing]]></category>
		<category><![CDATA[david szetela]]></category>
		<category><![CDATA[digital agencies]]></category>
		<category><![CDATA[kristopher jones]]></category>
		<category><![CDATA[page zero media]]></category>
		<category><![CDATA[pepperjam]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search engine stratefies]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SES Chicago;]]></category>
		<category><![CDATA[steve obien]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6137</guid>
		<description><![CDATA[Search Engine Strategies Chicago 2009
CHICAGO &#8211; Today at the Search Engine Strategies (SES) Chicago conference, experts from Clix Marketing, Click Forensics, Pepperjam and Page Zero Media will participate in a panel discussion titled: “Ads in a Quality Score World.” Panelists will explore the impact that the quality of online advertising campaigns has on overall ROI [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/12/09/experts-to-explore-the-impact-audience-and-ad-quality-have-on-online-media-campaigns-at-ses-chicago-2009/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Word Of Mouth Marketing Association Awards Clickable For Innovative Community Engagement</title>
		<link>http://www.adoperationsonline.com/2009/12/09/word-of-mouth-marketing-association-awards-clickable-for-innovative-community-engagement/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/12/09/word-of-mouth-marketing-association-awards-clickable-for-innovative-community-engagement/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 08:00:40 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[clickable gurus]]></category>
		<category><![CDATA[Clickable;]]></category>
		<category><![CDATA[cocacola advertising]]></category>
		<category><![CDATA[customer engagement strategy]]></category>
		<category><![CDATA[David S. Kidder;]]></category>
		<category><![CDATA[mcdonalds advertising]]></category>
		<category><![CDATA[new communication awards]]></category>
		<category><![CDATA[online advertising platform]]></category>
		<category><![CDATA[sncr]]></category>
		<category><![CDATA[social media strategy;]]></category>
		<category><![CDATA[society new communications research]]></category>
		<category><![CDATA[womma]]></category>
		<category><![CDATA[wommy awards]]></category>
		<category><![CDATA[word of mouth marketing]]></category>
		<category><![CDATA[Word-of-Mouth Marketing Association]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6125</guid>
		<description><![CDATA[Clickable Also Wins Separate Award For Community Innovation From The Society For New Communications Research
NEW YORK &#8211; Clickable, the platform that makes online advertising Simple, Instant and Profitable™, announced that the Word Of Mouth Marketing Association (WOMMA) awarded it the prestigious Gold WOMMY Award for Engagement. The “Clickable Gurus” community outreach program was recognized as [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/12/09/word-of-mouth-marketing-association-awards-clickable-for-innovative-community-engagement/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
	</channel>
</rss>
