Brand.net and DoubleVerify Collaborate to Advance Industry 3MS Initiative New York and San Francisco, Calif. – DoubleVerify and Brand.net, a Valassis (NYSE:VCI) Digital Company, have announced an exciting alliance in addressing viewable…
Email Data Now Powers Targeted Display Advertising PORTLAND, OR – Yesmail Interactive, an Infogroup company which powers intelligent customer interactions, announced its partnership with TruEffect, the leader in first-party ad targeting…
Honored as One of the Most Promising Private Technology Ventures MOUNTAIN VIEW, Calif. - Ace Metrix®, the new standard in television and video analytics, has been awarded a place on the Red…
Will Provide Demographic Data for Tablet and Smartphone Media NEW YORK - Nielsen and ABC announced the network’s participation in Nielsen’s first-ever trial to expand its Nielsen Online Campaign RatingsTM solution to…
Campaign evaluation toolkit allows agencies, advertisers to assess, course-correct quickly NEW YORK - GfK’s Digital Market Intelligence (DMI) team has released the first in a planned series of 2013 enhancements to…
New Measurement to Help Advertisers Buy Across TV and AOL Digital Video NEW YORK - AOL announced a collaboration with Nielsen to measure the audience viewing AOL’s library of over 620,000…
Revenues, Renewals and New Clients All Indicate an Accelerated Momentum MOUNTAIN VIEW, Calif. - Ace Metrix®, the new standard in television and video analytics, announced achieving another record breaking quarter, both…
CAMBRIDGE, MA - Celtra Inc., the industry leader for rich media mobile ad serving and analytics, today released all five of the Interactive Advertising Bureau (IAB) Mobile Rising Stars into its…
New Solution Helps Attribute Actual Leads, Sales and Conversions STERLING, Va. - Neustar, a trusted, neutral provider of real-time information and analysis, announced the release of Campaign Conversion Insights (CCI), a…
As advancement continues in digital data gathering, utilization, and performance, technologists from all across the market are all seeking new ways to capitalize on tracking code. The growth in data…
