Category: Ad Metrics

Super Bowl Ads: Extended Cuts and Teaser Videos Generated 5 Times as Many Views as the Actual Ads

| February 8, 2012

The game may be over but the talk about the Super Bowl 2012 ads goes on. Social video ad company Sharethrough (www.sharethrough.com) has just released some interesting findings: the extended cuts and teaser videos for the Super Bowl actually generated nearly five times as many views as the actual ads themselves.

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mediaFORGE Challenges Foundations of Clicks & View-through Impressions for Campaign Optimization

| February 7, 2012

White paper outlines the best and worst metrics for optimizing display media campaigns SALT LAKE CITY – mediaFORGE, a dynamic display media provider, released a white paper detailing its position on why optimizing campaigns for impressions, post-impression attribution, and click-through rate (CTR) does not give an adequate understanding of campaign performance, and how post-engagement is [...]

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Accenture, comScore, and dunnhumbyUSA Study Shows Direct Correlation Between CPG Brand Website Usage and In-Store Purchase Behavior

| February 7, 2012

CPG Brand Website Visitors Spend 37% More on the Brand and 53% More on Product Category in Retail Stores Website Features that Attract Visitors Include Compelling Brand Value Messages Updated on a Frequent Basis Along with Content that Engages Visitors

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Interview: Russell Glass, Bizo’s CEO, Discusses Business Audience Targeting and Bizo’s Growth

| February 6, 2012

Bizo (www.bizo.com) has just announced a major new executive hire – Frannie Danzinger as Director of Market Development – and a fantastic growth of over 130%  in 2011. We have spoken to Russell Glass, Bizo’s CEO, about business audience targeting and how it supports Bizo’s recent growth.

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Mojiva Mobile Ad Network Eclipses One Billion Unique Devices in Monthly Global Reach

| February 2, 2012

With Almost a Quarter of a Billion Unique Devices Reached in the US, Mojiva’s Global Saturation is Attributed to Growing Demand from Advertisers and Publishers for a Mobile Presence New York – Mojiva, the mobile ad network that specializes in making “big idea,” cross-platform, mobile strategies come to life at scale, today announced a monumental [...]

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Interview: Mitchell Reichgut, Founder & CEO of Jun Group, Explains Earned Media Through Social Videos

| February 1, 2012

“Earned media” is inconsistent and famously difficult to value. Jun Group (www.jungroup.com), the premier social video platform, has recently announced a study that provides simple metrics for valuing earned media – and clear evidence that social video programs consistently deliver earned media results. We have spoken to Mitchell Reichgut, Founder and CEO of Jun Group, [...]

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LiveIntent and Convertro Team Up to Provide Greater Intelligence in Email Marketing

| January 31, 2012

Integration with Convertro’s Attribution Service Gives Advertisers a Greater Understanding of the Value of LiveIntent’s Publishers’ Exchange Inventory New York – LiveIntent, the platform for buying and selling email ad inventory exactly like display, today announced it has integrated its services with advertising technology from Convertro, the leader in providing advertisers enhanced transparency into the [...]

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Jun Group Puts Value on Earned Media, Study Finds Average Social Video Campaign Earns More Than 30% Additional Media Value-to-Spend

| January 31, 2012

NEW YORK – “Earned media” is inconsistent and famously difficult to value. Jun Group (www.jungroup.com), the premier social video platform, today announced a study that provides simple metrics for valuing earned media – and clear evidence that social video programs consistently deliver earned media results.

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Balihoo Releases Top-10 Local Marketing Trends, Forecasts Successful Strategies in 2012

| January 30, 2012

As Local Marketing Automation Goes Mainstream, ‘Local Web’ Needs National Brand Attention BOISE, Idaho – Balihoo (www.balihoo.com), the premier provider of Local Marketing Automation (LMA) technology and services to national brands with local marketing needs, today announced the most significant local marketing trends and related key strategic initiatives for national brands in 2012. The insights [...]

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Study Proves that TV 2.0 Media Planning Can Extend Reach, Achieve Higher Brand Recall, and Be More Cost Effective

| January 25, 2012

YuMe-Nielsen Study Reveals How Major Consumer Healthcare Brand Increased Reach by 14%, Frequency by 18%, and Decreased CPMs by 11% with a Combined TV and Video Campaign REDWOOD CITY, CA – YuMe, the operating system for TV 2.0, today announced the results of a joint study with Nielsen, which quantifies the true impact of online [...]

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comScore Introduces Validated Campaign Essentials™ (vCE), a Holistic Measurement Solution That Validates Advertising Impressions and Audiences Reached with Digital Advertising Campaigns

| January 24, 2012

vCE Represents Unique Measurement Solution that Improves Overall Transparency, Accountability and Monetization in the Digital Advertising Market RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of its Validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery. vCE enables a holistic [...]

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New IAB Study Reveals ‘Data Divide’

| January 23, 2012

Early adopters leverage cutting-edge opportunities in marketing data, but barriers remain to broader use of new practices. Survey of Nearly 200 Advertising and Marketing Industry Thought Leaders Showcases Emerging Data Approaches & Identifies Key Challenges to Widespread Adoption

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