NEW YORK - Total measured advertising expenditures in the opening quarter of 2009 plunged 14.2 percent versus a year ago, to $30.18 billion, according to data released by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. This follows a 9.2 percent decline in Q4 2008 as the advertising recession accelerated in the new year.
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A new study from TNS and Eyeblaster, an independent 3rd party ad server reveals cross channel campaigns constitute almost one quarter of total campaigns showing a major move to integrate cross channel performance data – across TV, outdoor, mobile, print and online.

The survey polled 400 senior marketing executives across the globe citing that marketers are indeed looking for cross channel data and reporting. Evidence also points out that marketers expect total digital market spending to grow by 30% over the next two years with a third of the market experiencing growth over 50%. Highlights include:
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AdMob Is Helping Application Developers Get Ready for the iPhone 3.0 Operating System

SAN MATEO, Calif. - AdMob, the world’s largest and fastest growing mobile advertising platform, announced new social, search, and rich media ad units for the iPhone. These new ad units will be available in early July and build on the unmatched reach of AdMob’s iPhone ad network. AdMob serves ads on high-quality sites and applications reaching more than 19 million unique iPhones and iPod touch devices worldwide in 2009. AdMob is actively working with application developers to help them prepare for the new iPhone 3.0 Operating System (OS) and is launching a version of its iPhone software development kit (SDK) on June 5.
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Revenue Trending Up for Remainder of 2009

LOS ANGELES - the Rubicon Project, the Internet advertising infrastructure company, reveals exclusive insight into emerging industry trends and market shifts for 2009 in the fifth installment of its Online Advertising Market Report series. Among the findings, culled from the 40 billion monthly ad transactions that run across more than 20,000 premium websites powered by the Rubicon Project’s infrastructure, is the emergence of a new class of inventory – secondary premium – with the potential to add $15 billion in incremental revenue worldwide to Web publishers’ bottom lines, and the key role of sales channel management for premium publishers who aim to capture that revenue.
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Lotame’s Proven Ad Targeting, Delivery and Campaign Measurement Platform Provides Improved Audience Segmentation across Publishers

NEW YORK & SAN FRANCISCO - Lotame, a provider of data-driven techniques to improve the targeting, delivery and performance of online advertising, announced NaturalPath Media is now using Stadium, a platform enabling the creation of custom audiences for targeted online ad campaigns using anonymous social data. Stadium leverages Lotame’s groundbreaking Crowd Control targeting technology to give partners direct access to a wide range of tools for delivering, measuring and analyzing online ad campaigns.
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New Version Of Clickable’s Award-Winning Search Advertising Solution Introduces Sophisticated PPC Reporting And Custom Metrics

Clickable Named Finalist In The Coveted 2009 American Business Awards, And 2009 Silicon Alley Awards

NEW YORK - Complex processes and tedious analysis make search-engine and pay-per-click advertising difficult. To help advertisers succeed, Clickable unveiled the latest version of its flagship product, which makes advertising simple, instant and profitable across all major search-advertising networks. Clickable Pro Version 2.1 introduces powerful new features that deliver agency sophistication, including campaign cloning, customized reporting and automated campaign optimization.
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Leading Nutrition and Wellness Information Site Signs Deal With Premium Content Network. Selects AdSide to Boost Ad Sales and Generate New Revenue Streams.

NEW YORK - DOCLIX, a provider of performance advertising solutions announced that it has signed a deal with HealthCastle.com - the premier nutrition and wellness community portal, to serve cost-per-click text ads through AdSide™, a DOCLIX-owned premium pay-per-click ad network. The partnership carves out new premium inventory and monetization opportunities across HealthCastle’s diet, nutrition and fitness sections.
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Tool Provides Transparency, Control and Deep Insights When Targeting Ads in Conversational Media

SAN FRANCISCO - BuzzLogic, the advertising platform and network that enables brands to engage audiences within socially-charged content, launched its Conversational Advertising Dashboard to help make media buying simple across a fragmented landscape. The Dashboard provides brands and agencies transparency, measurement and control in the building and management of conversational ad programs, for the first time providing advertisers campaign visibility and an understanding of how customers respond to advertising messages within social content. Over a dozen brands and agencies are currently participating in the beta program, including 360i, MediaVest, OmnicomMediaGroup and the Organic Trade Association.
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