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Mojiva Mobile Ad Network Eclipses One Billion Unique Devices in Monthly Global Reach
With Almost a Quarter of a Billion Unique Devices Reached in the US, Mojiva’s Global Saturation is Attributed to Growing Demand from Advertisers and Publishers for a Mobile Presence New York – Mojiva, the mobile ad network that specializes in making “big idea,” cross-platform, mobile strategies come to life at scale, today announced a monumental [...]
Interview: Mitchell Reichgut, Founder & CEO of Jun Group, Explains Earned Media Through Social Videos
“Earned media” is inconsistent and famously difficult to value. Jun Group (www.jungroup.com), the premier social video platform, has recently announced a study that provides simple metrics for valuing earned media – and clear evidence that social video programs consistently deliver earned media results. We have spoken to Mitchell Reichgut, Founder and CEO of Jun Group, [...]
Frannie Danzinger Joins Bizo to Further Fuel the Company’s Growth
Ad industry veteran to lead strategic account development and media strategies for the world’s largest business audience marketing platform, joins company during a period of triple-digit run-rate growth SAN FRANCISCO – Bizo, the global leader in business audience marketing, today announced that Frannie Danzinger has joined the company as director of marketplace development. A well-known [...]
LiveIntent and Convertro Team Up to Provide Greater Intelligence in Email Marketing
Integration with Convertro’s Attribution Service Gives Advertisers a Greater Understanding of the Value of LiveIntent’s Publishers’ Exchange Inventory New York – LiveIntent, the platform for buying and selling email ad inventory exactly like display, today announced it has integrated its services with advertising technology from Convertro, the leader in providing advertisers enhanced transparency into the [...]
Jun Group Puts Value on Earned Media, Study Finds Average Social Video Campaign Earns More Than 30% Additional Media Value-to-Spend
NEW YORK – “Earned media” is inconsistent and famously difficult to value. Jun Group (www.jungroup.com), the premier social video platform, today announced a study that provides simple metrics for valuing earned media – and clear evidence that social video programs consistently deliver earned media results.
Internet Ads Can (and Will) be As Effective as TV
Sometimes it is lonely to be the CEO of the biggest independent advertising technology partner for publishers. The long view: my belief in standing behind the high quality publishers to make Internet advertising work at least as well as the best TV advertising – is a position not often shared. Yet I believe that we [...]
Research and Markets: Advertising: Global Industry Guide – Incisive Anaylsis on Global, Regional and National Levels
DUBLIN – Research and Markets has announced the addition of the “Advertising: Global Industry Guide” report to their offering. Advertising: Global Industry Guide is an essential resource from MarketLine for top-level data and analysis covering the advertising industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive [...]
Balihoo Releases Top-10 Local Marketing Trends, Forecasts Successful Strategies in 2012
As Local Marketing Automation Goes Mainstream, ‘Local Web’ Needs National Brand Attention BOISE, Idaho – Balihoo (www.balihoo.com), the premier provider of Local Marketing Automation (LMA) technology and services to national brands with local marketing needs, today announced the most significant local marketing trends and related key strategic initiatives for national brands in 2012. The insights [...]
Tremor Video Purchases InPlay Publisher Analytics Technology From TubeMogul
Deal Gives Tremor Video Robust, Enhanced Reporting on Publisher-side Video Performance while TubeMogul Retains its Promise of Complete Transparency and Detailed Reporting to Advertisers NEW YORK – Tremor Video, the largest independent online video advertising technology company, and TubeMogul, the fastest-growing media buying platform for video advertising, announced that Tremor Video has purchased InPlay, TubeMogul’s [...]
LiveIntent Announces Support for Ad Choices; Incorporates Consumer Notification into Banner Ads Served in Email
New York – LiveIntent, the platform for buying and selling email ad inventory exactly like display, is now supporting the Digital Advertising Alliance’s (DAA) consumer notification offering, AdChoices. This self-regulatory service is being deployed by LiveIntent to support consumer awareness and choice in online advertising. Consumer privacy and control is a top concern for LiveIntent, [...]
Jumptap Appoints Bob Hammond Chief Technology Officer
Veteran Ad Network Leader Adds Technical Depth CAMBRIDGE, Mass. – Jumptap, the leader in targeted mobile advertising, announced that Bob Hammond has joined the company as Chief Technology Officer. Hammond will oversee engineering and technology efforts for the company, with a focus on scaling all aspects of Jumptap’s platform and extending the company’s lead in [...]
ValueClick’s Mobile Advertising Unit Greystripe Announces Four Global Office Openings, Nine Executive Hires and a Doubling of Headcount in 2011
Brand-focused mobile ad network experiencing tremendous growth with plans for global scale SAN FRANCISCO – Greystripe, a division of ValueClick Inc. (Nasdaq: VCLK), is announcing impressive expansion within the company, strengthening its position as the go-to mobile ad network for brand advertisers in North America and Europe. Since May, the company has doubled its team [...]
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