Platform Delivers Added Flexibility and Higher Degree of Targeting for Advertisers

SAN FRANCISCO – Hoover’s, Inc. (www.hoovers.com) announced the immediate availability of a new platform that, along with underscoring Hoover’s commitment to staying ahead of its customers’ needs to grow their businesses, will also enhance its advertising offering by making significant improvements to the site’s ad inventory. The new platform offers an added level of flexibility to Hoover’s advertising options by making ads more contextual to the site’s content, offering a wider range of ad sizes with an increased level of targeting and placement.
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Campaign Planning Tool Reduces Waste, Delivering Efficiency and Effectiveness for Advertisers and Higher CPMs for Publishers

RESTON, VA – comScore (NASDAQ: SCOR), a leader in measuring the digital world, announced the launch of comScore Audience Advantage™, a digital audience optimization platform that enables publishers to provide advertisers and media planners with the ability to accurately reach their most valuable audiences.
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Leading Agencies, Publishers and Networks Converge to Discuss Operational and Sales Implications of Latest Advertising Tools

NEW YORK – Seeking to lend order and clarity to an increasingly important yet confusing component of the interactive advertising ecosystem, the Interactive Advertising Bureau (IAB) convened the interactive industry’s first interdisciplinary forum on ad verification companies and technologies. “Ad Verification Day: An Introduction and Discussion of Methodologies” is being held in New York City, with an invited roster of interactive industry executives representing marketers, agencies, publishers, ad networks, and technology companies.
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Enhanced iPad SDK Delivers Unprecedented Flexibility to Publishers

SUNNYVALE, Calif. – GoldSpot Media Inc., a leader in interactive mobile media solutions, released an enhanced version of its mobile advertising client SDK, miAPI, to support iPad applications. With a simple, easy-to-use interface, the miAPI client SDK offers developers a single video advertising monetization solution across the Apple family of devices such as the iPhone, iPad and iPod Touch, as well as Android, RIM, Symbian S60, J2ME and BREW.
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DUBLIN – Research and Markets has announced the addition of the “Mobile Advertising – Global Strategic Business Report” report to their offering.

This report analyzes the worldwide markets for Mobile Advertising in US$ Million. The report provides separate comprehensive analytics for US, Japan, Europe, Asia-Pacific, and Rest of World. Annual forecasts are provided for each region for the period 2006 through 2015.

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Shiny Ads powers deviantART’s new adPro self-serve advertising offering for small businesses looking to advertise directly to deviantART’s artist community

deviantART launched the next phase of its self-serve advertising strategy with a service entitled adPro. adPro allows professionals and comercial organizations to directly advertise on deviantART and reach the web’s largest creative community.
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Augmented Functionality and Data Partner Integrations Enhance Renowned Ad Management Platform

NEW YORK – 24/7 Real Media Inc., the leading global digital marketing company, released Open AdStream® 10, the latest upgrade to its renowned ad management platform for the targeting and delivery of multi-channel digital advertising. Open AdStream 10 combines 24/7 Real Media’s latest technology innovations with turn-key Omniture SiteCatalyst® integration and geodemographic data for enhanced ad targeting, all within one intuitive user interface.
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PALO ALTO, Calif. & PARIS – Auditude, a leading video advertising management and monetization platform, announced a comprehensive video advertising agreement with Dailymotion, one of the world’s largest video entertainment websites. Under the new deal, Auditude will work with Dailymotion’s catalog of more than 12 million videos. Dailymotion attracts 66 million unique monthly visitors (source: comScore) and has one billion videos views worldwide as of January 2010 (source: Dailymotion).
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