SinglePoint Announces Appointment of Gowri Shankar as President and CEO to Lead Expansion of its SingleBrand Marketplace for Mobile Advertising


Company Divests Its Messaging Aggregation Business to Exclusively Concentrate on the Burgeoning Mobile Advertising Market

BELLEVUE, Wash. – SinglePoint, the leading provider of mobile interactivity and SMS advertising services, announced that mobile and media industry veteran Gowri Shankar has been appointed president and CEO to lead the company as it greatly expands its focus on mobile advertising.
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AmericanListed Introduces “Hyperlocal” Approach to Online Classified Ads Marketplace


New, Free and Family-Friendly Classifieds Provide Unique Ability to Search for Products and Services within Neighborhoods, Towns and Cities.

NAPERVILLE, Ill. – AmericanListed.com, a new online classifieds site, is presenting consumers and businesses with a more effective way to sell and buy products and services within their cities, towns, or even within the ultra-local confines of their neighborhoods. AmericanListed.com is the only free site offering a highly localized or hyperlocal approach to buying and selling products and services online today that offers a user-friendly experience when viewing or posting an ad. Additionally, AmericanListed is committed to providing a family-friendly online selling arena.
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AdMeld Assembles Online Thought Leaders, Execs to Discuss Impact and Future of Real Time Bidding (RTB)


AdMeld Partner Forum Highlights Opportunities for Revenue and Innovation by Publishers, Agencies, Marketers

NEW YORK – During his opening address at the AdMeld Partner Forum 2010, Michael Barrett, AdMeld’s CEO, discussed rapid emergence of Real Time Bidding (RTB) as a platform for buying and selling ad inventory. Barrett cited factors such as enhanced pricing, efficiency, transparency and control of data as reasons for the technology’s growth and said it had the potential to bring billions of additional dollars to the display ad market.
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Brand.net Launches Video Advertising Solution


Online Media Network Embraces VAST, Accelerates Brand Advertiser Online Video Adoption, and Establishes True Video Guarantee™

SAN MATEO, Calif. – Brand.net, the leading network provider of online media solutions for the world’s largest brand advertisers and media agencies, announced the launch of its Video advertising solution with a campaign for Unilever’s I Can’t Believe It’s Not Butter!® Brand.net’s video solution leverages VAST 2.0, the IAB’s newly released online video pre-roll advertising standard, to extend the company’s market-leading web-wide Branding capabilities across its growing network of high-quality video content.
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Posted in Ad Networks and Platforms, Ad Operations, Ad Products, Ads by Creative, Ads by Display, IAB, In-Stream Ads, Online Media, Pre-roll Ads, Rich Media Ads, Video Ads, Video PlatformsComments (1)

Marchex to Present on Small Businesses Marketing Opportunities and Reputation Management


Borrell’s Local Online Advertising 2010 Conference

SEATTLE – Marchex, Inc. (NASDAQ:MCHX), a leading performance marketing company, announced that Matthew Berk, Executive Vice President of Product Engineering, will participate on two panels at Borrell’s Local Online Advertising: The ‘Business of Making Money’ 2010 Conference, Feb. 8-9, 2010 at the Grand Hyatt in New York City.
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AdSide Selected by AlwaysOn as an OnMedia Top 100 Winner


The Premium Content Ad Network Recognized for Creating New Opportunities for the Branding, Advertising and Publishing Industries

NEW YORK – AdSide, a premium pay-per-click ad network, has been selected as an OnMedia Top 100 Company, and has been honored at the AlwaysOn OnMedia event alongside fellow winners and peers, at the Mandarin Oriental Hotel in New York City.
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Kantar Launches Kantar Media


Formerly TNS Media, new entity provides comprehensive and integrated insights into the media and marketing industries

NEW YORK – Kantar, one of the world’s largest insight, information and consultancy networks, announced that TNS Media and KMR Group are changing their name to Kantar Media. The transition to Kantar Media completes the integration process begun in 2009 with the acquisition of the companies by Kantar. The newly branded Kantar Media offers a full range of insights, analyses and audience measurement services for all media platforms.
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TechTarget and Google Release New Behavioral Research on Search Habits of IT Buyers Online during the Purchase Process


NEEDHAM, Mass. – Technology media company TechTarget, Inc. (NASDAQ: TTGT) announced the release of Phase 2 of the Google/TechTarget Behavioral Research Project, mapping IT buyer’s search behavior to their online research process. This behavioral phase of the Research Project was designed to track the differences between what buyers said they do in our first study, versus what they actually do when presented with live SERPs (search engine rendered pages). The Google/TechTarget Behavioral Research Project: Phase 2, is available online at, www.TechTarget.com/ForMarketers
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