Category Page for: Ad Operations

Despite Weak Season, Online Spending Trends Outperform Brick-And-Mortar Across Several Key Retail Categories

» by Otilia Otlacan January 6th, 2009 at 10:15 am » Comments (0)

Sport & Fitness Ranks as Top-Growing Online Category for the Season RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world, released online spending data by category for the online holiday shopping season, which showed that trends in online spending outperformed offline in several key product categories. The study compared comScore e-commerce data to overall (online and offline) consumer spending data published by MasterCard Advisors’ SpendingPulse Unit for the period of Nov. 1 – Dec. 24 vs. year ago. SpendingPulse is an information service provided by MasterCard Advisors, a subsidiary of MasterCard Worldwide. A macro-economic indicator, SpendingPulse ...more »

blinkx Unveils the Un-roll Unit, A Unique, Immersive Approach to Online Video Advertising

» by Otilia Otlacan January 6th, 2009 at 9:00 am » Comments (0)

MediaCom and Shell Oil leverage the Un-roll to tell Shell’s alternative energy story to the world SAN FRANCISCO, CALIF. – blinkx, the world’s largest video search engine, introduced the Un-roll Unit, an entirely new and immersive branding experience that gives advertisers the unique opportunity to tell a compelling story through their brand and online television, and enables users to engage with a brand continuously throughout a video. In addition, MediaCom and Shell Oil are among the first agencies and brands, respectively, to deploy the new ad format. A media first, the Un-roll was developed in-house by blinkx in response to the industry’s ...more »

Sales During Online Holiday Shopping Season Decline by 3 Percent

» by Otilia Otlacan January 5th, 2009 at 1:23 pm » Comments (0)

Despite Weak Season Apple, Amazon, Wal-Mart and Sears Post Traffic Increases RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world, reported its tracking of holiday season retail e-commerce spending for the holiday shopping season, beginning November 1 and ending December 23, the last day to purchase online with the possibility of delivery by Christmas Eve. Online spending reached $25.5 billion during that period, down 3 percent versus the corresponding shopping days in 2007. more »

WiFi Usage Growing Rapidly in US and UK According to AdMob November 2008 Metrics Report

» by Otilia Otlacan December 30th, 2008 at 10:15 am » Comments (1)

Worldwide iPhone Requests Grew 52 Percent From October to November SAN MATEO, Calif. & LONDON - AdMob, the world's largest mobile advertising marketplace, highlighted growing WiFi usage in the US and the UK in its November 2008 Mobile Metrics Report. Worldwide iPhone requests grew 52 percent month over month to 359 million in November, giving the iPhone 6.3 percent of total requests. In the US the iPhone is now the #1 device with 9.9 percent of requests. The iPhone has by far the most WiFi usage, with 42 percent of US requests coming in over WiFi instead of a mobile operator network. ...more »

MIVA Direct Launches ALOT Desktop Beta

» by Otilia Otlacan December 30th, 2008 at 9:45 am » Comments (0)

New Widget Delivery Platform Extends the Reach of MIVA’s Expanding ALOT Brand NEW YORK - MIVA Direct, Inc., the toolbar, homepage and content division of digital media and advertising company, MIVA, Inc. (NASDAQ:MIVA), announced the beta release of ALOT Desktop, a free software application that enables users to display widgets directly on their computer desktops without having a browser window open. Through the new product, users can choose from a range of different ALOT widgets that they can customize and then add to their desktops. These widgets include an online radio player, news headlines, weather and celebrity gossip. It is intended that ...more »

AOL Sites Reach 22 Months of Consecutive Year-Over-Year Growth in November

» by Otilia Otlacan December 30th, 2008 at 9:15 am » Comments (0)

Content Sites Saw Double-Digit Advertiser Growth; AOL Launched More Than 20 New Sites in 2008 NEW YORK- AOL’s programming sites continued to see strong growth in November, extending year-over-year growth in unique visitors to 22 consecutive months, according to the November 2008 comScore Media Metrix report. The announcement culminates a year of aggressive expansion and investment in AOL’s programming group, which included the launch in 2008 of more than 20 new sites in key areas such as finance, entertainment, women’s lifestyle and men’s interests. Unique visitors to AOL’s programming content sites grew 3% year-over-year to 54 million in November. In addition, page ...more »

Panache Projected to Insert Billionth Online Video Ad

» by Otilia Otlacan December 29th, 2008 at 10:15 am » Comments (1)

Company Continues Strong Quarter over Quarter Growth with more than 15 Major Publishers Now Panache-Enabled LOS ANGELES - Panache, the ad-insertion platform for major media and entertainment companies, announced that its Media Maps have resulted in nearly one billion online video ads to date. The figure reflects more than an 850 percent increase from 2007, and underscores significant usage from major media and entertainment companies looking to drive ad-driven in-stream revenue. Panache expects its ASP platform, which enables unlimited video ad avails and performance of ad insertions with its patent-pending Media Map technology™, to process its billionth ad in January, 2009. Panache ...more »

AOL’s New Homepage Delivers Strong Branding and Performance for Platform-A Advertisers

» by Otilia Otlacan December 29th, 2008 at 10:07 am » Comments (0)

Click-through rate increases 30% since the AOL.com relaunch; November total unique visitors and average daily visitors up 13%, and total minutes online grew by 29%; all figures signal higher advertiser returns moving into 2009 NEW YORK - AOL’s Platform-A announced that the new AOL.com homepage is delivering advertisers record performance on their homepage advertising and is also driving increased consumer reach and engagement. Since the homepage redesign was launched in September 2008, advertising click-through rates on the primary 300 x 250 ad banner rose 30%, according to internal metrics, a double-digit increase that shows consumers are increasingly clicking on AOL.com homepage ...more »

the Rubicon Project Celebrates Its Web Publisher Customers’ Massive Growth in 2008

» by Otilia Otlacan December 26th, 2008 at 12:18 pm » Comments (0)

November 2008 Publisher Revenue Grew 11x Over January 2008 LOS ANGELES - the Rubicon Project, an advertising technology company focused on global Ad Network Optimization, extends a thank you to its customers and partners for making 2008 a record-breaking year. the Rubicon Project’s approach to ad network optimization is generating millions of dollars each month in new revenue for the 13,000 sites it serves. Customers include top names from the Comscore 500, many of which are running tens to hundreds of individual sites with the Rubicon Project to make more money from their ad space while protecting their brands and saving ...more »

Hill Holliday Includes Lotame’s Time Spent Technology in Online Ad Campaign for Liberty Mutual’s “Responsibility Project”

» by Otilia Otlacan December 24th, 2008 at 9:15 am » Comments (0)

Results of Time Spent Test will Indicate Optimal Ad Exposure NEW YORK - Lotame, a platform enabling targeted advertising to customizable audiences through social media, announced today that Hill Holliday has selected Lotame to deliver a component of Liberty Mutual’s “Responsibility: What’s Your Policy” corporate branding campaign. During the campaign, Liberty Mutual will conduct a study of the results provided by Lotame’s Time Spent technology, designed to measure the length of exposure that provides the greatest impact for Liberty Mutual’s Responsibility Project messaging (www.ResponsibilityProject.com). In order to accurately measure the impact of the time spent with the ad, Lotame’s Exposure Tracker technology ...more »