NEW YORK – Location-based advertising is still in its infancy, but according to a new study from ABI Research, businesses are primed to spend $1.8 billion on it in 2015 as part of their overall mobile marketing budgets. “It’s still early days and there’s no single ‘right’ approach to location-based advertising,” says practice director Neil [...]
AdoTube platform aims to expand in-stream video advertising market by eliminating cost, format and asset barriers for advertisers White-label version helps advertisers streamline many services into one cohesive, intuitive platform NEW YORK – AdoTube announced the commercial availability of a complete in-stream video advertising platform that brings together an entire ecosystem of tools to facilitate [...]
New, Free and Family-Friendly Classifieds Provide Unique Ability to Search for Products and Services within Neighborhoods, Towns and Cities NAPERVILLE, Ill. – CanadianListed.com, a new online classifieds site, is presenting consumers and businesses with a more effective way to sell and buy products and services within their cities, towns, or even within the ultra-local confines [...]
“Advertising as Content” Trend Boosts Vibrant Revenue; In-Text Continues to Bridge Gap Between Search and Display NEW YORK – Vibrant (www.vibrantmedia.com), the global leader in contextual advertising, is reporting 51% Y-Y growth in Q2’10, and 45% Y-Y growth in H1’10. Categories which have shown particular strength globally during the first half of 2010 include Automotive [...]
Yield Web Marketing Suite Lite Enables Any Online Advertiser to Optimize Campaigns Across Google, Yahoo! and Bing for Free SES San Francisco 2010 SAN FRANCISCO – Search Engine Strategies (SES) Yield Software, a leading provider of next-generation online marketing technology, announced that it has introduced a new version of its flagship Web marketing system called [...]
Companies Advance Brand Safety in the Industry NEW YORK – Responding to marketers’ call for better brand safety and enhanced transparency online, the Interactive Advertising Bureau (IAB) announced that 16 member companies are the first to commit to comprehensive self-certification against the IAB “Networks & Exchanges Quality Assurance Guidelines.” Released in June of this year, [...]
NEW YORK – RSG Media Systems (www.rsgmedia.com), a leading provider of software solutions for the media & entertainment industry and digital publishers, is announcing the launch of Zoox™ Analytics solutions to help digital publishers maximize yield from ad sales.
Adobe Test&Target, Powered by Omniture, Receives Highest Score for Strategy and Quality of Customer References Within Report and is Recognized for Its Market Presence SAN JOSE, Calif. – Adobe Systems Incorporated (Nasdaq:ADBE) announced that Adobe Test&Target, its flagship online testing and optimization solution, was recently recognized as a Leader in “The Forrester Wave™: Online Testing, [...]
WESTLAKE VILLAGE, Calif. – ValueClick, Inc. (Nasdaq:VCLK), one of the world’s largest integrated online marketing companies, announced that it has partnered with LucidMedia (www.lucidmedia.com) to enable enhanced contextualization services within ValueClick’s online advertising platforms.
Yield Web Marketing Suite and Marchex Call Analytics Enable Advertisers to Optimize for Telephone Conversions SAN MATEO, Calif. – Yield Software, a leading provider of next-generation online marketing technology, announced that it has integrated its flagship Yield Web Marketing Suite for Advertisers and for Agencies with Marchex Call Analytics (NASDAQ:MCHX). Advertisers and digital media agencies [...]
NEW YORK – PubMatic (http://www.PubMatic.com), the company that provides online publishers the tools and service needed to significantly increase revenue and better manage their advertising inventory, announced that United Online, Inc. (Nasdaq: UNTD) has implemented PubMatic’s solution to help manage non-guaranteed ad inventory and revenue. United Online is a leading provider of consumer products and [...]
LOS ANGELES – Gorilla Nation (www.gorillanation.com), the world’s largest online branded sales company, announced it has been chosen to represent the online ad inventory for Premiere.com, owned by Hachette Filipacchi Media (HFM U.S.). Gorilla Nation will be selling the online ad inventory for HFM U.S.’s online destination for movie enthusiasts, Premiere.com, in the U.S., UK [...]
