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Yahoo Makes Scope3 Carbon Neutral Inventory Available to Advertisers

Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP NEW YORK -- Yahoo announced an integration with Scope3 to offer carbon neutral...
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Yieldmo Expands Patent Portfolio to More Than 20 After Securing Recent Patent on its...

With a further dozen pending, Yieldmo’s patents cover omnichannel creative format technology and machine-learning driven inventory curation and scoring, and highlights the unique value...
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eGrowcery and AdAdapted Team Up To Enhance Shopper Engagement for Retailers and Their Suppliers

Partnership will dramatically expand Retail Media growth opportunities for grocers BLOOMFIELD HILLS, Mich. -- eGrowcery, developer of the leading retail food industry white label eCommerce...

Emplifi Integrates Snapchat for Improved Analytics and Marketing Measurement

Brands will be able to use Emplifi’s Social Marketing Cloud to measure and manage organic performance on Snapchat NEW YORK -- Emplifi, the leading unified...

MGID Revolutionizes Image Creation for Advertisers With Integration of Generative AI

LOS ANGELES -- MGID, the global advertising platform, has today announced the development and integration of generative artificial intelligence (AI) into its existing intelligent...
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DoubleVerify Unlocks CTV Viewability for Advertisers with First-to-Market Solution

DV introduces an industry-leading viewability verification offering, letting global brands set a consistent benchmark for media quality across digital environments, including CTV New solution helps...
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Kochava Announces Acquisition of Machine Advertising

Leaders in digital advertising and measurement for app marketers and brands join forces SANDPOINT, Idaho & LONDON -- Kochava, the leading real-time data solutions company...
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Real-Time Intelligent Retargeting Launches on Sam’s Club Member Access Platform (MAP)

Sam’s Club MAP solves advertising retargeting challenges with breakthrough accuracy and improved member experience BENTONVILLE, Ark. -- Sam's Club®, a division of Walmart Inc. and...

Marin Software and Yahoo Integration Enhances Programmatic Ad Campaign Buying and Optimization

SAN FRANCISCO -- Marin Software announced a new integration with Yahoo to enable enhanced campaign buying and optimization for advertisers. Through the integration, brands...

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