TV Ads Succeed: 70% of Asian Americans Find Streaming Ads More Relevant Than Traditional...
MOUNTAIN VIEW, Calif. -- LG Ad Solutions, a leader in CTV and cross-screen advertising, today released a report titled “The Inclusive Screen: Asian Americans,”...
Simulmedia Announces Partnership with M3 MI’s MARS Consumer Health Study to Enable Pharma Marketers...
Leveraging M3 MI’s (formerly Kantar Media Healthcare Research) self-reported, survey-based healthcare data, Simulmedia’s enhanced offering provides pharma marketers with future-proof, privacy-compliant targeting across streaming...
Triton Digital Partners With NOVA Entertainment to Revolutionize Audio Advertising in Australia
NOVA Selects Triton Digital's Sounder To Offer End-to-End Solution for Audio Advertising
SYDNEY -- Triton Digital, the global technology and services leader in the digital...
Navigating the Evolving Landscape of U.S. Radio Ad Spend: BIA Advisory Services Touts the...
NEW YORK – Local radio is poised for a resilient year in 2024, with ad revenue projected to reach $13.6 billion (Radio OTA + Radio...
Huawei Introduces Petal Ads to Promote Global Connectivity in the Luxury and Travel Sector...
Milan, Italy – Huawei hosted the Reaching China’s Premium Audience with Huawei Summit on September 10th at the Palazzo Parigi, connecting to prominent CEOs and industry...
Adelaide Secures $1.4 Million Seed Expansion Led By AperiamVentures to Advance Attention Measurement and...
New York, United States – Adelaide, the leader in attention-based media quality measurement, has secured an additional $1.4 million in a seed-extension round led by...
AdTech Spend to Reach $43.5 Billion Globally by 2029
Growth in Spend Despite Push for Privacy-Conscious AdvertisingHampshire, UK - A new study from Juniper Research, the foremost experts in technology markets, has found that...
Audigent and Onetag Raise the Bar for Programmatic Combining Real-Time Data and AI-Powered Curation
The partnership integrates Onetag’s Smart Curation platform with Audigent’s programmatic activation offering for higher media quality across the ad ecosystem
London, UK: Leading data activation,...
Warner Bros. Discovery International Launches WBD AIM, a First-Party Data Platform to Enhance Audience...
London, UK – Warner Bros. Discovery (WBD) International has launched WBD AIM (Audience Insights and Measurement), a first-party data platform that enables advertisers to target their campaigns...
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