Platform Delivers Added Flexibility and Higher Degree of Targeting for Advertisers
SAN FRANCISCO – Hoover’s, Inc. (www.hoovers.com) announced the immediate availability of a new platform that, along with underscoring Hoover’s commitment to staying ahead of its customers’ needs to grow their businesses, will also enhance its advertising offering by making significant improvements to the site’s ad inventory. The new platform offers an added level of flexibility to Hoover’s advertising options by making ads more contextual to the site’s content, offering a wider range of ad sizes with an increased level of targeting and placement.
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