Posted on 09 February 2010
Company Divests Its Messaging Aggregation Business to Exclusively Concentrate on the Burgeoning Mobile Advertising Market
BELLEVUE, Wash. – SinglePoint, the leading provider of mobile interactivity and SMS advertising services, announced that mobile and media industry veteran Gowri Shankar has been appointed president and CEO to lead the company as it greatly expands its focus on mobile advertising.
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Posted on 09 February 2010
New, Free and Family-Friendly Classifieds Provide Unique Ability to Search for Products and Services within Neighborhoods, Towns and Cities.
NAPERVILLE, Ill. – AmericanListed.com, a new online classifieds site, is presenting consumers and businesses with a more effective way to sell and buy products and services within their cities, towns, or even within the ultra-local confines of their neighborhoods. AmericanListed.com is the only free site offering a highly localized or hyperlocal approach to buying and selling products and services online today that offers a user-friendly experience when viewing or posting an ad. Additionally, AmericanListed is committed to providing a family-friendly online selling arena.
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Posted on 08 February 2010
AdMeld Partner Forum Highlights Opportunities for Revenue and Innovation by Publishers, Agencies, Marketers
NEW YORK – During his opening address at the AdMeld Partner Forum 2010, Michael Barrett, AdMeld’s CEO, discussed rapid emergence of Real Time Bidding (RTB) as a platform for buying and selling ad inventory. Barrett cited factors such as enhanced pricing, efficiency, transparency and control of data as reasons for the technology’s growth and said it had the potential to bring billions of additional dollars to the display ad market.
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Posted on 08 February 2010
Online Media Network Embraces VAST, Accelerates Brand Advertiser Online Video Adoption, and Establishes True Video Guarantee™
SAN MATEO, Calif. – Brand.net, the leading network provider of online media solutions for the world’s largest brand advertisers and media agencies, announced the launch of its Video advertising solution with a campaign for Unilever’s I Can’t Believe It’s Not Butter!® Brand.net’s video solution leverages VAST 2.0, the IAB’s newly released online video pre-roll advertising standard, to extend the company’s market-leading web-wide Branding capabilities across its growing network of high-quality video content.
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Posted on 08 February 2010
Borrell’s Local Online Advertising 2010 Conference
SEATTLE – Marchex, Inc. (NASDAQ:MCHX), a leading performance marketing company, announced that Matthew Berk, Executive Vice President of Product Engineering, will participate on two panels at Borrell’s Local Online Advertising: The ‘Business of Making Money’ 2010 Conference, Feb. 8-9, 2010 at the Grand Hyatt in New York City.
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Posted on 08 February 2010
The Premium Content Ad Network Recognized for Creating New Opportunities for the Branding, Advertising and Publishing Industries
NEW YORK – AdSide, a premium pay-per-click ad network, has been selected as an OnMedia Top 100 Company, and has been honored at the AlwaysOn OnMedia event alongside fellow winners and peers, at the Mandarin Oriental Hotel in New York City.
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Posted on 04 February 2010
Formerly TNS Media, new entity provides comprehensive and integrated insights into the media and marketing industries
NEW YORK – Kantar, one of the world’s largest insight, information and consultancy networks, announced that TNS Media and KMR Group are changing their name to Kantar Media. The transition to Kantar Media completes the integration process begun in 2009 with the acquisition of the companies by Kantar. The newly branded Kantar Media offers a full range of insights, analyses and audience measurement services for all media platforms.
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Posted on 04 February 2010
NEEDHAM, Mass. – Technology media company TechTarget, Inc. (NASDAQ: TTGT) announced the release of Phase 2 of the Google/TechTarget Behavioral Research Project, mapping IT buyer’s search behavior to their online research process. This behavioral phase of the Research Project was designed to track the differences between what buyers said they do in our first study, versus what they actually do when presented with live SERPs (search engine rendered pages). The Google/TechTarget Behavioral Research Project: Phase 2, is available online at, www.TechTarget.com/ForMarketers
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