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YuMe Appoints Key Mobile Business and Engineering Leadership Teams to Drive Mobile Advertising Innovation

Otilia Otlacan | March 8, 2011 | 0 Comments

Frank Barbieri, Anshu Dua, Sachin Gupta and Tripp Boyle Join YuMe to Continue to Build YuMe’s Mobile Video Advertising Services and Network REDWOOD CITY, Calif. – YuMe, Inc (www.yume.com), the leading video advertising technology company, announced the appointment of six experienced executives to drive YuMe’s mobile video advertising innovation. The new hires hail from mobile [...]

YuMe Announces Key Executive Appointments

Otilia Otlacan | February 26, 2011 | 0 Comments

Bryan Everett and Ed Haslam Join YuMe to Continue to Build YuMe’s Leading Video Advertising Services and Network REDWOOD CITY, Calif. – YuMe, Inc (www.yume.com), the leading video advertising technology company, announced the appointment of advertising veteran Bryan Everett to Executive Vice President Business Development and Ed Haslam to Senior Vice President, Marketing.

YuMe 2010 Video Advertising Report Shows Pre-roll Continues to Dominate

Otilia Otlacan | February 24, 2011 | 0 Comments

Completion Rates for Women near 75% while Consumer Packaged Goods Takes First Place as the Top Spender at 32% in 2010 REDWOOD CITY, Calif. – YuMe, a leading video advertising technology company, released its 2010 Video Advertising Metrics Report. YuMe serves an average of 30 million video ad impressions per day on behalf of the [...]

YuMe Releases New Data Demonstrating Changing Attitudes to Online Video and TV, Validates Importance of Online Video Audience

Otilia Otlacan | February 10, 2011 | 0 Comments

Findings Support Effectiveness of Online Video Ad Campaigns in Conjunction with TV Advertising REDWOOD CITY, Calif. – YuMe, Inc (www.yume.com), the leading video advertising technology company, announced the results of two complimentary studies proving the increasing power of online video for ad campaigns. Taken together, these studies offer a compelling picture of the mainstreaming of [...]

YuMe Announces “Video: The Evolution of the Revolution” Roadshow Series for January and February 2011

Otilia Otlacan | January 14, 2011 | 0 Comments

YuMe to Unveil Research about the Impact of TV + Online Video and the Changing Video Landscape REDWOOD CITY, Calif. – Starting January 25, 2011, YuMe (www.yume.com) is going on the road to talk about how the growth of online video and consumers’ usage of multiple connected devices is changing TV viewing as we know [...]

YuMe Launches ACE for Advertisers, Giving Advertisers and Agencies Complete Control Over Their Video Advertising Campaigns

Otilia Otlacan | October 13, 2010 | 0 Comments

First End-to-End Video Solution Covers Entire Campaign Lifecycle, Including Planning and Buying, Ad Serving and Campaign Management, and Post Campaign Analytics REDWOOD CITY, CA – October 13, 2010 – YuMe, Inc., the leading video advertising technology company, today announced that it has launched ACE™ for Advertisers, the first end-to-end, buy-side video ad management system architected [...]

comScore Media Metrix Ranks Top 50 US Web Properties for July 2010

Otilia Otlacan | September 13, 2010 | 0 Comments

Online Gambling Sites See Pickup during World Series of Poker Tournament; Americans Browse Retail Sites to Shop Summer Deals RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. Web activity at the top online properties for July 2010 based on data from the comScore [...]

YuMe Now Delivers Video Ads to iPhone, iPad via HTML5 Standard

Otilia Otlacan | August 9, 2010 | 0 Comments

YuMe to Offer Comprehensive Video Advertising Technology Solutions for HTML5 Publishers REDWOOD CITY, CA — YuMe, the leading video advertising technology company, announced that its ACE video advertising platform now enables publishers to monetize video distributed through HTML5-compatible devices—both on desktop and mobile devices such as Apple’s iPad®, iPhone®, and iPod® Touch and Google’s Android [...]

YuMe Announces Proactive Brand Security Solutions to Prevent Undesirable Impressions in Online Video Ad Campaigns

Otilia Otlacan | June 30, 2010 | 1 Comment

YuMe Domain Detection Technology Prevents Unwanted Impressions in Syndicated and Embeddable Video Players; Identifies the Partner Sites Delivering Strong Campaign Performance for Syndication-focused Publishers Redwood City, CA – YuMe, the leading video advertising technology company, announced that it has added a powerful set of brand security capabilities to its ACE technology platform.

Latest Report Video Advertising Networks and Media Platforms: Revenue Forecasts 2010 – 2012, Tallies Provider and Segment Revenue

Otilia Otlacan | May 27, 2010 | 4 Comments

DUBLIN – Research and Markets has announced the addition of the “Video Advertising Networks and Media Platforms: Revenue Forecasts 2010 – 2012” report to their offering. Online video advertising networks and media ad serving platforms are forecast to generate $377 million in video CPM share and fee-based revenue in 2010, an increase of 41% over [...]

Ooyala Sponsors Online Video Roundtable

Otilia Otlacan | February 19, 2010 | 0 Comments

Ooyala and YuMe to Co-Host Online Video Executive Roundtable in San Francisco – February 24 MOUNTAIN VIEW, Calif. – Ooyala, Inc., a leading provider of end-to-end video platform applications and services, announced their sponsorship of the Beet.Tv Online Video Executive Roundtable in San Francisco, CA.

November Sees Number of U.S. Videos Viewed Online Surpass 30 Billion for First Time on Record

Otilia Otlacan | January 14, 2010 | 2 Comments

Hulu Extends All-Time High to 924 Million Videos Viewed RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released November 2009 data from the comScore Video Metrix service, showing that more than 170 million U.S. Internet users watched online video during the month. Online video viewing continued to reach record [...]