REDWOOD CITY, CA – YuMe, the operating system for TV 2.0, today announced the results of a joint study with Nielsen, which quantifies the true impact of online video when combined with a major CPG TV advertising campaign:  reach, frequency, and recall increase substantially even as the CPM rate decreases. The results offer a compelling look at how brands can effectively and easily reach more viewers with a complementary, TV 2.0 media mix of TV and online video. Planning across both media as part of a single holistic campaign delivers an impact and return on investment which dramatically exceeds that of TV alone.

For this study, YuMe utilized Nielsen TV/Internet Fusion to assess the impact of a $500,000 online video ad buy for a PHD client’s $2.6 million TV flight. The flights ran concurrently throughout September 2011. Results show that a $500,000 spend on the Connected Audience Network, YuMe’s premium, in-stream video ad network, increased reach against the targeted 35–54 age demographic by 7 percentage points. In addition, more than 6 million people in the target demographic were not reached by the TV schedule alone, and were picked up only when online video was added to the schedule.

A high level summary of key findings from the YuMe-Nielsen study highlights the many benefits of a TV 2.0 campaign strategy:

•    Content present on multiple media extends reach:  YuMe online video increased reach for the targeted 35–54 age demographic by 7 percentage points when complemented by a TV flight. In addition, nearly 9 million people were exposed to the campaign on multiple screens.

•    Average frequency across screens increases:  The number of respondents exposed to the PHD campaign three or more times increased by 31 percent, while those exposed to the campaign six or more times rose by 52 percent.

•    Low eCPMs for online video drive substantial cost efficiencies:  Although less than one-sixth the cost of the TV schedule, the $500,000 spend invested in the YuMe Network drove an increase of 34 percent in gross rating points (GRPs) from the original TV schedule. The efficiency of the online video spend was nearly double that of the concurrent TV spend and the cost per point (CPP) was reduced by 11 percent.

•    Brand and message recall improves with YuMe:  Impression-per-impression, YuMe online video outperformed TV in terms of both brand and message recall compared to the campaign TV norm. Results of a Nielsen TV Brand Effect analysis showed an increase of 22 percent for brand recall and 31 percent for message recall one day post-exposure.

•    YuMe outperforms online video ad network norms:  YuMe’s Connected Audience Network outperformed its peers in both brand and message recall, demonstrating an increase of 33 and 50 percent respectively seven days post -exposure.

“We know our consumers are watching multiple screens throughout the day and sometimes watching more than one screen at a time,” said Kelley Train, PHD. “Because of this fact, we are constantly pushing our media to be more about reaching the right audience versus the platform in which the ad is being delivered. Utilizing both TV and YuMe’s video network as complimentary partners, we were able to achieve valuable additional reach, efficiency and effectiveness for our client.”

As consumers diversify their entertainment activities across an array of connected devices, it becomes more difficult for advertisers to maximize reach on a single platform. By complementing a schedule of TV ads with a concurrent online video flight, advertisers can reach consumers whether they are watching TV or online video to increase scale and reinforce the brand’s message.

“TV and digital ad planners can no longer operate in a vacuum in which online video advertising remains a silo apart from TV spend, because it fails to account for the fact that audiences are no longer stationary,” said Ed Haslam, Vice President of Marketing for YuMe. “Dual-platform campaigns offer demonstrable value and greatly outperform a TV-only campaign while improving overall cost efficiency.”

For more information, and to download the full report on the YuMe-Nielsen study, please visit www.yume.com/content/whitepapers.

About YuMe
YuMe is the software infrastructure provider powering digital video and the next generation of television with its operating system for TV 2.0. Its video advertising technology and services seamlessly connect advertisers, app developers, content distributors, consumer electronics manufacturers, and publishers across the globe. YuMe’s patent-pending Relevance Engine powers its premium in-stream video ad network, the YuMe Connected Audience Network, and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. The YuMe Relevance Engine matches the right ad to the right audience on whatever screen they are viewing—PC, mobile, or connected TV. YuMe is a privately held company headquartered in Redwood City, CA with its European headquarters in London. The company is backed by Accel Partners, BV Capital, DAG Ventures, Intel Capital, Khosla Ventures, Menlo Ventures, Samsung Ventures, and Translink Capital. For more information, visit www.YuMe.com, follow @YuMevideo on Twitter (www.twitter.com/YuMevideo), or like YuMe on Facebook at www.facebook.com/YuMevideo.

REDWOOD CITY, CA – YuMe, the operating system for TV 2.0, today announced Ad Visibility capabilities to guarantee that brand marketers’ video ads are always visible to viewers, eliminating wasted impressions and ensuring higher ROI on their ad spend.

Using YuMe’s ACE Relevance Engine, which collects detailed information about the in-page environment of the video player, YuMe’s Ad Visibility technology automatically determines the viewing area, detects the player size, pinpoints player coordinates relative to the viewing area, and intelligently delivers a contextually relevant video ad. This integrated viewport detection technology ensures that video ads are served only when the video players are within the viewer’s sight.

According to Radar Research, up to 50 percent of all ad impressions are never seen by the intended audience.[i]  Inclusion of unseen impressions in campaign reporting results in inaccurate metrics. YuMe’s Ad Visibility technology eliminates waste and delivers accurate brand engagement metrics to marketers.

“Ad Visibility technology is not only critical for advertisers to run successful video ad campaigns in which their ads are always visible, it is also necessary to provide advertisers and publishers with accurate brand performance metrics,” said Jayant Kadambi, YuMe CEO. “The Connected Audience Network is the only video ad network in the market that delivers all the essentials of video advertising for brands.”

YuMe’s Connected Audience Network, powered by ACE technology, enables YuMe to effectively deliver visible video content across multiple screens—online, mobile, and connected TV—and provides advertisers with real-time targeting, measurement, and optimization tools to accurately track campaign performance.

YuMe’s video advertising essentials for brands include:

•       Ad visibility assurance: YuMe’s viewport detection solution guarantees that no impressions will go unseen, so every video ad impression truly extends reach and brand awareness.

•       Brand-safe distribution: YuMe ensures ads are associated with safe content to protect brand equity. Since video ad players are portable, YuMe’s brand security measures follow the video player wherever it goes to guarantee protection.

•       Cross-screen compatibility: YuMe enables marketers to reach any screen their customers are viewing, be it a computer, mobile device, or connected TV. Moreover, advertisers can build their YuMe Ads just once and run them on all screens.

•       Premium, 100% in-stream video inventory: User-initiated, well-lit video ad placements on quality publisher properties and applications yield high brand impact and optimal branding opportunities.

•       Video ad placement on professionally-produced content: YuMe ensures that the brand message is always paired with high-quality video content for brand credibility. Ads are never placed next to user-generated video content.

•       Highly interactive video ad units: Socially rich ad units drive brand awareness, favorability, recall, and purchase intent for immediate brand engagement.

•       Advanced, guaranteed audience targeting: YuMe delivers ads to the right audience using a variety of targeting techniques to meet audience guarantees, ensure relevance, and maximize brand favorability.

•       Powerful analytics for brand performance optimization: YuMe provides instant, actionable insight into video ad campaign performance across all connected devices.

About YuMe
YuMe is the software infrastructure provider powering digital video and the next generation of television with its operating system for TV 2.0. Its video advertising technology and services seamlessly connect advertisers, app developers, content distributors, consumer electronics manufacturers, and publishers across the globe. YuMe’s patent-pending Relevance Engine powers its premium in-stream video ad network, the YuMe Connected Audience Network, and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. The YuMe Relevance Engine matches the right ad to the right audience on whatever screen they are viewing—PC, mobile, or connected TV. YuMe is a privately held company headquartered in Redwood City, CA with its European headquarters in London. The company is backed by Accel Partners, BV Capital, DAG Ventures, Intel Capital, Khosla Ventures, Menlo Ventures, Samsung Ventures, and Translink Capital. For more information, visit www.YuMe.com, follow @YuMevideo on Twitter, or like YuMe on Facebook at www.facebook.com/YuMevideo.

ENGLEWOOD CLIFFS, NJ  – Already a leader in Smart TV products, LG Electronics has expanded its offerings for television application developers, content distributors and advertisers with the world’s first integrated advertising platform for Smart TV applications. The company’s complete ad solution includes in-app advertising support incorporated into LG’s app development SDK, management and optimization of the publisher’s ad inventory, and ad monetization through LG’s alliance with YuMe.

LG Electronics developed the LG advertising platform to strengthen the ecosystem of developers, publishers and users, creating a mutually beneficial platform in which developers can maximize revenues and users receive targeted, relevant and engaging advertisements. The global, multi-device platform offers advertisers the immersive engagement of the TV’s large-screen experience combined with the interactive engagement of digital media.

YuMe and LG announced today that Toyota Motor Sales, U.S.A., Inc., the U.S. arm of global automotive manufacturer Toyota, is the charter advertiser on LG Smart TVs.

“For advertisers like Toyota, the LG ad platform can be the third screen complementing on-line and mobile digital campaigns with an in-home shared viewing experience. As users discover the expanding content and application offerings on LG’s Smart TVs and connected devices, usage is growing rapidly which will provide advertisers with the audience and reach for both broad and targeted campaigns,” said Sam Chang, general manager of LG’s Smart TV Innovation Development Group based in San Jose.

“Toyota customers are watching video online, on their mobile phones and on TV, and we are excited to be able to reach this previously unreachable audience on Smart TVs,” said Dionne Colvin, national marketing media manager, Toyota.  “At Toyota, we pride ourselves on our innovative approach to advertising, and as media consumption habits change, we see a real opportunity to further engage consumers through YuMe and LG.”

Publishers will be able to make use of the accessible, real-time reporting system and a host of other features. The LG ad platform, powered by YuMe’s ACE Relevance Engine, is a turnkey solution for publishers, which manages publisher ad inventory to optimize ad CPMs and supports a variety of ad sales models including YuMe’s Connected Audience Network.  Because the LG ad platform is integrated into LG Smart TV HDTVs, Blu-ray Disc™ players, Smart TV Upgraders and other LG Smart TV platforms, advertisers can run their campaigns on these devices as well as other connected CE devices participating in YuMe’s Connected Audience Network.

“The LG ad platform will enable several common digital ad formats such as interactive display banners, in-banner video and in-stream video as well as some new ad units such as click to sponsored applications and search related ad units,” Chang said. “This combination of LG’s innovative Magic Motion remote control allowing for point and click control of applications and YuMe’s advertising technology opens the way for developers, publishers and content owners  to develop new content and ad models on one of TV’s most intuitive systems.”

LG and YuMe will be running pilot ad campaigns in the United States with several leading advertisers starting in November with broader advertiser participation planned for the spring of 2012.

For more information on the LG Smart TV Solution, please visit: www.lgad.lgappstv.com

REDWOOD CITY, CA – Heralding a first for the advertising industry, YuMe announced the availability of YuMe’s video advertising solution for Internet Connected TVs, the Embedded software development kit (SDK). LG Electronics is launching the first availability of YuMe’s advertising technology and services to support LG’s industry-leading Smart TV platform. The U.S. arm of global car manufacturer Toyota, Toyota Motor Sales, U.S.A., Inc., is the charter advertiser for this first video advertising solution for Internet Connected TVs.

The Embedded SDK powers the new LG advertising platform and is the only video advertising technology to be built into TVs, Blu-ray Disc™ players, and connected devices, providing an end-to-end solution for developers, advertisers, and consumer electronics (CE) manufacturers. The LG advertising platform leverages the power of YuMe’s cross-platform advertising technology to offer brands the ability to reach consumers with targeted, relevant video advertising on LG’s connected devices, including Smart TVs, Smart TV Upgraders, and Blu-ray Disc™ players. The LG-YuMe agreement will immediately offer brands the ability to advertise both in the LG Smart TV navigation experience as well as in applications with pre-roll and navigation experience ads. Additionally, LG will use YuMe’s ACE for Publishers to serve ads delivered within the Smart TV navigation experience.

“We are thrilled to work with LG on this first ever ad platform embedded in TVs. Over the past several years we have offered in-player, in-app, and now in-TV ad solutions,” said Jayant Kadambi, CEO, YuMe, Inc. “Even as consumer attention fractures, we offer brands a way to seamlessly reach consumers at every stage of interaction with the TV, and across all platforms and devices; and as the interactive TV market grows we expect to be the leader in delivering relevant advertising to consumers.”

“We selected YuMe because we were seeking an ad serving and monetization provider for the LG advertising platform with a solution that gives both developers and advertisers around the globe access to our broad set of devices,” said Young-jae Seo, Vice President, Smart TV team of LG Electronics. “YuMe’s advanced technology is flexible enough to work across our diverse range of chip sets for various connected devices, making it the right solution.”

“Toyota customers are watching video online, on their mobile phones and on TV, and we are excited to be able to reach this previously unreachable audience on smart TVs,” said Dionne Colvin, national marketing media manager, Toyota. “At Toyota, we pride ourselves on our innovative approach to advertising, and as media consumption habits change, we see a real opportunity to further engage consumers through YuMe and LG.”

YuMe’s Operating System for TV 2.0
The Embedded SDK joins YuMe’s extensive set of web and mobile SDKs—in addition to its platform SaaS solutions—and positions the company as the operating system for the next generation of TV, TV 2.0. The Embedded SDK provides CE companies and OEMs with the ability to embed software in their technology stack that will support video advertising out of the box. Since it is built into the firmware of the TV, advertisers and publishers are able to offer a more integrated, interactive advertising experience for consumers. The SDK provides an abstraction layer for quick porting and seamlessly addresses the diversity of chip sets. It also handles all the details of integrating with YuMe’s ACE for Publishers and Connected Audience Network, enabling OEMs and CE manufacturers to finally participate in the advertising value chain of television.

Otilia Otlacan: YuMe has just launched three ad units, all focused on increasing the brand engagement of video ads. Can you comment on what have been the drivers behind this launch, what has made you look into new ad formats?
Scot McLernon: This particular launch was primarily driven by findings from our brand advertiser clients and our Innovation Lab. Many YuMe advertisers want to run interactive ads on the YuMe Connected Audience Network as opposed to plain pre-rolls that lack opportunities for immediate, on-the-fly engagement. As a result, we now offer interactivity to all advertisers, particularly those seeking high brand engagement metrics.

Video ad innovation is not new to YuMe. This launch simply underscores our commitment to designing high-impact video ad experiences. We will continue to innovate and launch new ad units through our new ad framework and powerful video player technology. Moreover, we will continue to build and serve ad executions that reach audiences wherever they are watching video: at work, at home, and everywhere in between.

Otilia Otlacan: I have taken a look at the new YuMe Ads gallery and noticed there is quite a variety of social interaction that can be added to a previously standard video ad. Could you tell me a bit more on how the integration with various social media platforms works and whether there are any requirements for the publishers carrying these ads?
Scot McLernon: YuMe Ads allow for multiple hooks into social media integration such as driving brand followers and sharing brand videos on popular destinations like Facebook and Twitter. With that in mind, our brand advertisers utilize social interactions in three ways to build upon their social media presence and create a viral impact:
1.    Increasing fan base via follows or likes for opportunities to re-market or upsell.
2.    Sharing video ads or other video content, such as product demos and client testimonials to allow for further user engagement.
3.    Driving traffic to apps on social networks to drive brand consideration, improve recall, and [eventually] increase purchase intent.

YuMe publishers are not required to take further action in order to serve these ads as they are already equipped with this functionality. Also, new YuMe platform publishers and app developers can begin to serve socially rich, interactive video ads quickly and easily.

Otilia Otlacan: It is my understanding that these new interactive video ad formats can also be delivered on TV. What types of interaction and what engagement metrics are available in this case?
Scot McLernon: YuMe can report all interactions with our screen-agnostic video ad units. However, each connected TV environment into which we serve video ads varies in the level of interactivity support for video ads. Since some devices may not accept interactivity, Yume Ads can easily adopt to each manufacturer’s video ad environment. Whatever the case may be, YuMe tracks and reports on essential video ad metrics.

Otilia Otlacan: Of all new features offered by YuMe’s three new ad formats, which one is the most employed by advertisers so far?
Scot McLernon: While the Ready-Mades have proven to be quite popular among advertisers on cross-screen, integrated campaigns, the new YuMe Pre-Roll is the hottest new ad format, both on web-only and mobile/tablet video campaigns.

Otilia Otlacan: Earlier this summer, YuMe has strengthened its presence in Europe . Considering the differences in online privacy regulations between the EU and the US, do you have a different approach in working with your EU-based advertisers, as far as socially-enabled ads go?
Scot McLernon: YuMe complies with regional targeting and re-targeting regulations and does not map social media data to cookies. YuMe’s socially-enabled ads drive highly engaged users to brands’ various social campaigns to encourage interactions with advertisers’ landing pages, such as a Facebook fan page or official Twitter account. That is exactly what our brand advertisers want: to drive engagement within their already established social media channels.

Otilia Otlacan: Is there anything else you would like to share with our readers?
Scot McLernon: Brand marketers are increasingly looking to reach audiences via video ads across all screens and to obtain deeper insights into how viewers engage on those different delivery mediums. YuMe’s socially rich, interactive ad units help brand advertisers deliver a consistent video ad experience across any screen with the same interactive features, while sharing detailed analytics to provide insight into campaign performance on each platform. Moreover, allowing for sharing of video ads yields a greater reach of brands’ marketing messages, as impressions driven by a friend, colleague, and/or community recommendations on social networks can help a brand’s video ad campaign go viral.

About Scot McLernon, Chief Revenue Officer – YuMe

Scot brings over 15 years of interactive marketing experience to the YuMe team. He has built and led three successful web sales teams, including at CBS Marketwatch and CBS Interactive. Most recently, McLernon was President of Upstream Group, Inc. where he developed Habitat–the industry’s only combined training and networking event for sellers. McLernon was on the Board of Directors for the Interactive Advertising Bureau (IAB) for five years and co–founded the Bay Area Interactive Group (BIG) in 2004, which educates and helps network the Bay Area’s interactive marketing community.

Recognizing his accomplishments as an innovator and industry pioneer, McLernon received the ad:tech Industry Achievement Award in 2007.

REDWOOD CITY, CA – YuMe, the leading relevant video advertising technology company, today announced the availability of new product offerings focused on increasing brand engagement impact of video ads. The new initiative, YuMe Ads, consists of an entirely new base pre-roll unit that features automatic hooks into Facebook, Twitter, YouTube campaigns and features supplemental brand awareness and response elements. Additionally, other units in the YuMe ad portfolio include Ready-Made, quick to market experiences that incorporate key interactive features, and a brand new Custom-Made offering that lets brands create one-of-a-kind video advertising experiences.

YuMe’s unique player technology and video ad framework enables brands to offer interactive experiences natively on publisher sites, providing advertisers with scale across three screens — mobile, online and TV, reaching audiences wherever they are consuming video content.

“Consumers are actively consuming online video and brand advertisers are getting more adventurous and creative about their cross-screen video ad campaigns and offering consumers more ways to interact with their brands,” said YuMe CEO Jayant Kadambi. “These new interactive video ad formats will help brands connect the dots and engage with consumers more fully wherever they are viewing content—whether it be on their phone, PC or TV.”

“With YuMe Ads, we were able to successfully combine both engagement and response objectives in one unit that led to stronger brand recall and purchase intent in a single execution,” said Kelley Elizabeth Train, Group Digital Director for Omnicom PHD. “We have already experienced a 20 percent increase in viewer downloads and trial sign-ups from the custom ad units as opposed to just the traditional video and companion banner. Moving forward we aim to leverage highly interactive ad units in more unique ways to allow the media buys to feel richer and have the ability to answer multiple business objectives.”

Three New Units

YuMe Ads includes three distinct category ad offerings with interactivity and standardized cross-platform compatibility.
·         YuMe Pre-Roll: Enhances traditional pre-roll and supports up to three interactivity options, from a rich set of options, with zero turnaround time and no pricing surcharge. Optional interactions include: Facebook, Twitter, YouTube, Special Offers, and Store/Dealer Locator and more.

·         Ready-Made: Quick to market for advanced mix-and-match capability and builds off existing pre-roll video with support for special in-player web API integrations (Twitter, Google, YouTube, etc.).

·         Custom-Made: Built to order signature ad units with massive in-player interaction and flexibility around branding. Also supports special in-player web API integrations.

Redefining Pre-Roll

As brands build extensive campaigns that encompass Twitter, Facebook, YouTube and other social content sites, video campaigns are an important portal into their broader campaigns. With the new YuMe pre-roll, brands will be able to select up to three optional links as overlay buttons on their video ads, including Twitter, Facebook, YouTube, other websites, offers, and dealer/retail information. This format replaces the current pre-roll format from YuMe and commands the same CPM as a traditional video-only pre-roll.

Ready-Made and Custom-Made Units

Ready-made ad units extend flexibility for multiple video combinations, enabling the addition of sophisticated animations, social and interactive features, and supplemental videos and even rendering a microsite experience in the player.  Encompassing some of YuMe’s most popular formats such as PowerRoll, an interactive banner across the bottom of the pre-roll, and InSynch formats that synchronize with other elements of a page, ready-made ad units now include more interactivity and extend to the mobile environment with all new Tap2Motion and 2Motion ad units.

Custom-made ads provide a wholly unique experience, enabling endless creative options specific to the brand and their desired viewer experience. In addition, YuMe’s built-in advanced analytics track all user interactions and provides multi-level insight to marketers seeking to measure their brand impact, such as interaction rates, brand lift, campaign ROI and overall viewer engagement.

For more information on YuMe Ads, please visit: http://www.yume.com/ad_gallery_all.

About YuMe
YuMe is the leading, relevant video advertising technology company. It enables top-tier publishers to maximize profits on their professional video content while safely delivering the most effective advertising campaigns for major brands and their agencies. YuMe’s patent-pending Relevance Engine powers both its premium in-stream video ad network, The YuMe Connected Audience Network, and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. The YuMe Relevance Engine matches the right ad to the right audience on whatever screen they are viewing—PC, mobile, or connected TV. As a result, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication, unique YuMe Ads and consistent delivery across all digital media platforms. YuMe is a privately held company headquartered in Redwood City, CA with its European headquarters in London. The company is backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures, Menlo Ventures, and Intel Capital. For more information, visit www.YuMe.com, follow @YuMevideo on Twitter, or like YuMe on Facebook at www.facebook.com/YuMevideo.

REDWOOD CITY, CA – YuMe, the leading relevant video advertising technology company, announced that co-founder Jayant Kadambi has been named CEO as YuMe expands to the next phase of technology growth. Michael Mathieu, who led the company’s revenue growth that outpaced the industry over the past three years, will continue to serve on the Board of Directors and is stepping down from his day-to-day role at the company. Kadambi, who co-founded YuMe and previously served as CEO, will lead YuMe in continuing to build both the media business and technology platform that provides end-to-end software as a service (SaaS) solutions for video that allow publishers and advertisers to reach their audience on any screen — PC, mobile, or connected TV.

“I’m excited to take on the role of CEO – it’s clear that the future of video advertising depends on the technology platforms and systems in place for publishers and advertisers to effectively monetize their content,” said Jayant Kadambi. “Michael has been an important part of our growth over the last three years and we look forward to continuing to work with him in the future.”

YuMe has broadly expanded the reach of the YuMe business and technology platform:

-    Serving over 1.5 billion ad impressions per month on its global video ad serving infrastructure;
-   Triple digit revenue growth for three consecutive years far outpacing the industry;
-    New Relevance Engine-based supply and demand side video infrastructure product offerings;
-    Expansion into Europe with the opening of a London office;
-    Additionally the company has hired senior executive leadership, including Tim Laehy as CFO, and an experienced team to drive marketing and expansion on mobile platforms.

About YuMe
YuMe is the leading, relevant video advertising technology company. It enables top-tier publishers to maximize profits on their professional video content while safely delivering the most effective advertising campaigns for major brands and their agencies. YuMe’s patent-pending Relevance Engine powers both its premium in-stream video ad network, The YuMe Connected Audience Network, and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. The YuMe Relevance Engine matches the right ad to the right audience on whatever screen they are viewing—PC, mobile, or connected TV. As a result, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms. YuMe is a privately held company with offices in Redwood City, CA and London, UK. The company is backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures, Menlo Ventures, and Intel Capital. For more information, visit www.YuMe.com, follow @YuMevideo on Twitter (www.twitter.com/YuMevideo), or like YuMe on Facebook at www.facebook.com/YuMevideo.

REDWOOD CITY, Calif. – YuMe, the leading relevant video advertising technology company, announced that Slacker, Inc., a top digital radio service that offers a diverse and highly personalized digital music experience, is using the ACE for Publishers (AFP) ad serving and management platform to bring high-value, engaging video advertising across the Slacker online website and its smartphone and tablet applications. YuMe’s AFP platform will help Slacker to capitalize on video ad sales opportunities across multiple connected devices from a variety of video monetization sources, including YuMe’s own video advertising network, which today delivers well over 1.5B video ad impressions monthly.

Slacker Radio is available on the Web, Apple’s iOS devices (iPhone, iPod Touch and iPad), Android devices, Blackberry smartphones and more. Slacker provides music lovers with access to the Slacker music library, which includes over 150 curated genre stations, individual songs, albums, top charts, station playlists, and single-artist radio stations via three tiers of service. In addition to its own website and mobile applications, Slacker recently announced that they will be powering AOL Radio content and ad operations in order to significantly increase reach for advertisers on the Slacker properties.

“At Slacker, we are committed to providing music lovers with highly personalized music online, via connected home devices or on-the-go with easy-to-use Slacker Personal Radio mobile applications,” said Jonathan Sasse, Senior Vice President of Marketing at Slacker. “We believe that YuMe’s AFP platform, combined with our world class radio service, is a winning combination that enables us to monetize content and consumer relationships across every platform.”

“As video advertising continues to explode not only online but across mobile and connected TV, it is crucial for advertisers to adapt to the rapidly evolving industry in order to continue to reach and engage consumers,” said Bryan Everett, Executive Vice President of Business Development for YuMe. “AFP is designed to help content providers, such as Slacker Radio, monetize their content through high-value, engaging video advertising across any platform and device from a variety of monetization sources.”

Slacker will leverage the YuMe ACE for Publishers platform for emerging direct sales efforts and utilize its ad source mediation technology to simply and efficiently maximize video advertising revenue. AFP mediation maximizes CPMs and fill rates by managing campaign delivery, multiple ad networks, and changes in impression supply—such as viral inventory spikes—according to business priorities across all inventory and ad sources. In particular, AFP monitors fill rates and adjusts eCPM for each ad network in real-time to ensure that customers deliver their unsold inventory to the highest-paying ad network. AFP supports all the major advertising networks, including YuMe’s Connected Audience Network.

About YuMe

YuMe is the leading, relevant video advertising technology company. It enables top-tier publishers to maximize profits on their professional video content while safely delivering the most effective advertising campaigns for major brands and their agencies. YuMe’s patent-pending Relevance Engine powers both its premium in-stream video ad network, The YuMe Connected Audience Network, and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. The YuMe Relevance Engine matches the right ad to the right audience on whatever screen they are viewing—PC, mobile, or connected TV. As a result, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms. YuMe is a privately held company headquartered in Redwood City, CA and backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures, Menlo Ventures, and Intel Capital.

For more information, visit www.YuMe.com, follow @YuMevideo on Twitter www.twitter.com/YuMevideo, or become a fan of YuMe on Facebook at www.facebook.com/YuMevideo.

About Slacker, Inc.

Slacker offers the world’s most complete range of radio services. Whether it’s the award-winning free Slacker Basic Radio, or the fully-loaded subscription services Slacker Radio Plus and Slacker Premium Radio, listeners enjoy a unique, custom listening experience. Slacker enables music lovers to play highly personalized music online at the Slacker web site, on connected home devices or on-the-go with Slacker Personal Radio applications. Slacker mobile applications are available for Windows Phone 7, Windows Mobile, Palm webOS, Nokia, Android, iPhone and BlackBerry smartphones. For more information visit: http://www.Slacker.com/everywhere.

For regular Slacker updates follow us on Twitter @SlackerRadio, become a Fan on Facebook at www.Facebook.com/SlackerRadio, view video content at www.YouTube.com/Slacker or visit www.Slacker.com.

REDWOOD CITY, Calif. & LONDON – YuMe, the leading relevant video advertising technology company, announced the launch of YuMe Europe with its first office in London, and the acquisition of Appealing Media, the premium mobile video advertising company serving customers such as ESPN, IPC Media, Bauer Media, and Universal McCann. Already a leader in the UK market, Appealing Media brings seasoned executives and tested technology and network properties to YuMe.

“As smartphone and tablet adoption takes off, the mobile video market will grow considerably both in complexity and reach. And the advertising on these platforms needs to be relevant and smart, especially for premium brands,” said Michael Mathieu, CEO of YuMe. “We are excited to open our first office in the UK and welcome the executive team of Appealing Media to YuMe.”

Appealing Media’s founder and CEO, Owen Hanks, and senior management team brings over 30 years of experience in the European advertising space to YuMe. Appealing Media has worked with major brands and premium publishers to execute successful complex campaigns across native apps, touch web and mobile web properties and were honored with the Grand Prix award at MobiTech Europe in 2010 for its innovative “Interactive Video Player” ad format.

“Mobile video is clearly a growth market and by joining YuMe we are increasing our offering for the UK market considerably – both to other publishers but also to other platforms such as online and TV,” said Owen Hanks, founder and CEO of Appealing Media. “We are committed to simplifying these complex cross platform campaigns for brands across Europe.”

“Appealing Media has been a strategic partner for us as we have worked to drive revenue in our mobile business. Mobile is an emerging and fast growing way to reach our customers and the Appealing Media team has been a great asset in helping us navigate our monetization options,” said Miguel Tatay, Director of Mobile for ITN.

“Appealing Media has allowed our brand advertisers to get access to highly engaged and valuable audiences on premium mobile publishers,” said Alex Newman, Head of Mobile UK & EMEA, OMD. “Their focus on helping us reach consumers in contextually relevant application experiences is why we continue to work with the Appealing Media team.”

YuMe Europe provides advertisers and publishers with the platform to manage advertising campaigns across all screens – PC, mobile, connected TV, offering the most effective and comprehensive solution for advertisers and publishers looking to reach today’s consumers with video. The European headquarters will be based in the UK at 14 Rathbone Place in London and will serve as the base for further expansion across Europe.

About YuMe

YuMe is the leading, relevant video advertising technology company. It enables top-tier publishers to maximize profits on their professional video content while safely delivering the most effective advertising campaigns for major brands and their agencies. YuMe’s patent-pending Relevance Engine powers both its premium in-stream video ad network, The YuMe Connected Audience Network, and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. The YuMe Relevance Engine matches the right ad to the right audience on whatever screen they are viewing—PC, mobile, or connected TV. As a result, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms. YuMe is a privately held company headquartered in Redwood City, CA and backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures, Menlo Ventures, and Intel Capital. For more information, visit www.YuMe.com, follow @YuMevideo on Twitter (www.twitter.com/YuMevideo), or like YuMe on Facebook at www.facebook.com/YuMevideo.

MOUNTAIN VIEW, Calif. & REDWOOD CITY, Calif. – Ooyala, Inc., www.ooyala.com, the leader in online video management, analytics and monetization, announced a partnership with YuMe, the leading relevant video advertising technology company, to make YuMe available as a turnkey monetization and yield optimization service. Starting today, Ooyala customers can tap directly into the YuMe ACE for Publishers (AFP) ad management platform, which already serves more than 30 million ads a day. The agreement combines industry-leading technologies for online video publishing and video ad management within a seamless solution for rapid, scalable monetization.

The combined Ooyala-YuMe solution provides a rapid start for effective video monetization, and the ability to scale and enhance their ad operations easily as their business grows.

Ooyala solutions, such as the recently announced Ooyala EverywhereTM suite, enable publishers to deliver rich, personalized viewer experiences that can be fully monetized through ads, subscriptions, and pay-per-view. This turnkey integration means YuMe is instantly available for premium Ooyala customers, removing significant barriers to monetization.

Prior to the integration, publishers were required to sign-up with YuMe in order for Ooyala to allow them to monetize their content with YuMe. The new integration makes YuMe advertising inventory available to all premium accounts from the time the account is created.

“We’re thrilled that YuMe advertising inventory will now be easily accessible via Ooyala,” said Patricio Villalobos, CTO of Time Warner’s Grupo Expansion. “With the YuMe integration, we will now be able to monetize the 25-30% of our traffic that comes from International markets. We expect to more than double our video advertising revenue by leveraging the new YuMe integration.”

“The partnership between YuMe and Ooyala has already provided important benefits for our shared customers, and with the explosion of video viewership we wanted to give publishers access to more advertising inventory to easily monetize all of their traffic – independent of where it comes from. YuMe’s deep technology and successful execution made them the perfect choice to launch our yield optimization service,” said Bismarck Lepe, president of products and co-founder, Ooyala.

“Ooyala’s focus on monetization makes them a natural partner for YuMe,” said Jayant Kadambi, president and co-founder of YuMe. “From the beginning, Ooyala has focused on helping publishers not only manage and deliver video, but make money doing so. Our ad management technologies will help Ooyala customers realize this goal even more effectively while enjoying the simplicity and scalability of a single, seamless solution.”

About Ooyala

Ooyala is the leader in online video management, publishing, analytics and monetization. Our integrated suite of technologies and services give content owners the power to expand audiences and the deep insights that drive increased viewer engagement and revenue from video. Ooyala serves hundreds of global media companies and marketers including Dell, ESPN, Fremantle Media, News International, Sephora, Telegraph Media Group, Vans, Vice Magazine, Whole Foods and Yahoo! Japan.

About YuMe

YuMe is the leading, relevant video advertising technology company. It enables top-tier publishers to maximize profits on their professional video content while safely delivering the most effective advertising campaigns for major brands and their agencies. YuMe’s patent-pending Relevance Engine powers both its premium in-stream video ad network, The YuMe Connected Audience Network, and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. The YuMe Relevance Engine matches the right ad to the right audience on whatever screen they are viewing—PC, mobile, or connected TV. As a result, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms. YuMe is a privately held company headquartered in Redwood City, CA and backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures, Menlo Ventures, and Intel Capital. For more information, visit www.YuMe.com, follow @YuMevideo on Twitter (www.twitter.com/YuMevideo), or become a fan of YuMe on Facebook at www.facebook.com/YuMevideo.

REDWOOD CITY, Calif. – YuMe, the leading relevant video advertising technology company, announced that it is providing video advertising for content partners on Roku’s best-selling and award-winning streaming player. Roku and YuMe collaborated to create a straight forward template for a simple integration of channel partners, speeding time to monetization. Starting today, YuMe will serve dynamic video advertising to the proprietary Roku Internet TV platform. Among the first Roku publishers to use YuMe are DreamTV and Blastro Networks.

“With an Internet connection, a new breed of streaming players enables consumers to access the content they want, when they want it. We’re excited to extend our network and build on our TV technology footprint by enabling content providers to monetize their videos on Roku,” said Jayant Kadambi, president and co-founder of YuMe.

Roku is the market leader in streaming entertainment devices for the TV with more than 1 million units sold. Roku streaming players are renowned for their simplicity, variety of entertainment choices, and exceptional value. Roku will leverage YuMe’s ACE video ad management platform to provide a feature-rich experience for advertisers and publishers alike.

“YuMe is a leader in the video advertising space and together we can now provide a comprehensive advertising monetization solution for our partners,” said Jim Funk, vice president of business development at Roku. “The integration of Roku’s open SDK for creating channels and YuMe’s ACE video ad management system gives content owners great flexibility in how they extend their business to the Roku user base.”

“YuMe has been a great partner for our genre specific music sites Blastro, Roxwel and Yallwire across other platforms and we are excited to leverage their network and technology on Roku,” said Rob Campanell, co-founder of Blastro Networks. “YuMe offers a robust and easy-to-use service that matches relevant advertising to content, which is crucial for success.”

YuMe’s ACE technology platform, which serves more than 1 billion ad impressions per month, powers both its premium video ad network and its industry-leading advertising management solutions. YuMe recently announced the 3.0 version of its ACE for Publishers (AFP) platform, which enables publishers to streamline operations and better monetize online video content. By leveraging the YuMe Relevance Engine, AFP helps video distributors deliver advertising to targeted audiences in the most relevant context on multiple screens— computers and connected TVs as well as Apple iOS, RIM, Symbian and Android operating systems— enabling campaigns to be optimized across all desktop and mobile devices.

About YuMe

YuMe is the leading, relevant video advertising technology company. It enables top-tier publishers to maximize profits on their professional video content while safely delivering the most effective advertising campaigns for major brands and their agencies. YuMe’s patent-pending Relevance Engine powers both its premium in-stream video ad network, The YuMe Connected Audience Network, and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. The YuMe Relevance Engine matches the right ad to the right audience on whatever screen they are viewing—PC, mobile, or connected TV. As a result, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms. YuMe is a privately held company headquartered in Redwood City, CA and backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures, Menlo Ventures, and Intel Capital. For more information, visit www.YuMe.com, follow @YuMevideo on Twitter (www.twitter.com/YuMevideo), or become a fan of YuMe on Facebook at www.facebook.com/YuMevideo.

REDWOOD CITY, Calif. – YuMe, the leading relevant video advertising technology company, today announced the 3.0 version of its ACE for Publishers (AFP) platform, which enables publishers to streamline operations and better monetize online video content. By leveraging the YuMe Relevance Engine, AFP helps video distributors deliver advertising to targeted audiences in the most relevant context on multiple screens— computers and connected TVs as well as Apple iOS, RIM, Symbian and Android operating systems— enabling campaigns to be optimized across all desktop and mobile devices. Additionally, YuMe’s enhanced AFP solution has been chosen by several publishers to serve their online video ads, including 4Kids, an integrated, full-service brand management company committed to children’s entertainment, and Funny or Die, the comedy video website that combines user-generated content with original, exclusive content.

“Video advertising is the fastest growing segment of online advertising, and ACE for Publishers helps video distributors monetize their content to the fullest by providing relevant ad placements for consumers and brands,” said Jayant Kadambi, president and co-founder of YuMe. “Publishers need video ad serving technology that was developed specifically for their video inventory, and YuMe’s AFP 3.0 solution provides advanced reporting for complicated, syndication businesses and the flexibility to reach audiences wherever they are watching video.”

YuMe Relevance Engine

As publishers work to maximize the value of their content, they need to take into account key variables that matter to both consumers and advertisers: the content, the medium—mobile, TV, or online—and the location of the player on the webpage. AFP uses the YuMe Relevance Engine to help publishers automatically take these factors into account to create the most relevant advertising experience for TV brand advertisers.

“4Kids is committed to developing and distributing children’s entertainment properties,” said Mark Kirk, Senior Vice President of Digital Media, 4Kids Entertainment. “We looked at a variety of products for ad serving against our video library and chose YuMe for its superior tools to target the right ads to our audience.”

ACE for Publishers Drives Greater Monetization

ACE for Publishers introduces new features to facilitate sophisticated ad sales operations, including targeting and selling at different rates for all types of distribution and content categories. Specifically the platform enables publishers to:

- Maximize CPMs and fill rates by managing campaign delivery, multiple ad networks, and supply fluctuations according to business priorities at all times across all inventory and ad sources.
- Build and manage syndication networks by capturing, enforcing, and reporting on business relationships with syndication partners and content owners.
- Construct and serve against custom sales packages based on both the location of their video players and the video content running within those players.
- Package and sell inventory on all platforms and devices, including PCs, mobile phones, and connected TVs.
- Traffic and deliver direct-sold ad campaigns with ease.

To learn more about AFP, visit http://www.yume.com/content/ace-publishers.

About YuMe

YuMe is the leading, relevant video advertising technology company. It enables top-tier publishers to maximize profits on their professional video content while safely delivering the most effective advertising campaigns for major brands and their agencies. YuMe’s patent-pending Relevance Engine powers both its premium in-stream video ad network, The YuMe Connected Audience Network, and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. The YuMe Relevance Engine matches the right ad to the right audience on whatever screen they are viewing—PC, mobile, or connected TV. As a result, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms. YuMe is a privately held company headquartered in Redwood City, CA and backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures, Menlo Ventures, and Intel Capital. For more information, visit www.YuMe.com, follow @YuMevideo on Twitter (www.twitter.com/YuMevideo), or become a fan of YuMe on Facebook at www.facebook.com/YuMevideo.

REDWOOD CITY, Calif. – YuMe, Inc (www.yume.com), the leading video advertising technology company, announced the appointment of six experienced executives to drive YuMe’s mobile video advertising innovation. The new hires hail from mobile video advertising network Transpera and include Former Chief Product Officer and Transpera founder, Frank Barbieri, as Senior Vice President Emerging Platforms; Anshu Dua, Vice President Business Development Mobile; Tripp Boyle, Senior Director Mobile Sales and Sachin Gupta, Principal Engineer.

“It’s not often a company gets a chance to add such valued team members all at one time. Frank, Anshu, Sachin and Tripp are all experienced professionals who will hit the ground running and will immediately grow the already solid YuMe mobile advertising business,” said Michael Mathieu, CEO of YuMe. “Our ad technology platform offers advertisers the most comprehensive solution across multiple screens and over the next several months, with the help of this team, we expect to accelerate adoption of our technology platform and the reach of our network.”

YuMe’s ACE platform serves mobile ads across Apple iOs, RIM, Symbian and Android operating systems enabling campaigns to be optimized across all mobile devices. YuMe is the first to market with such a complete solution for advertisers and publishers faced with the growing complexity of the mobile ecosystem.

As Senior Vice President of Emerging Platforms, Frank Barbieri will lead YuMe’s mobile strategy and emerging platform efforts. Most recently, Barbieri served as the Chief Product Officer of Transpera, a company he founded. Prior to Transpera, he ran media products at InfoSpace and previously drove a Microsoft Windows Mobile media device and services product group. Previously, Barbieri was at Onvia, a company he helped take public and prior to that, spearheaded MSNBC’s online video distribution efforts and interactive content group.

“I chose to come to YuMe because of their focus on building out a full service video advertising technology platform that will reach mobile, web and all connected devices,” said Frank Barbieri. “I am excited to work with YuMe to expand its mobile technology, publisher and advertiser business.”

As Vice President Business Development Mobile, Anshu Dua will lead YuMe’s mobile video business development efforts. Most recently as Transpera’s Vice President of Business Development, Dua fostered numerous strategic partnerships with leaders in the mobile space, including game developers, social networks and media companies. Previously, he served as Vantrix’s Director of Sales, a role in which he led the growth of its mobile video product portfolio and prior to that led research and strategic product initiatives at Mobile ESPN.

Tripp Boyle joins YuMe as Senior Director Mobile Sales. With more than ten years of experience in the advertising and media industry, he served as Director of Sales at Transpera. Prior, Boyle helped grow annual ad sales revenue to over $20 million for Third Screen Media, which has since been acquired by AOL. Additionally, Boyle served as a key national sales representative at Yahoo!.

Sachin Gupta, former Chief Architect at Transpera, joins YuMe as Principal Engineer, focused on enhancing YuMe’s platform with mobile features and functionality. Gupta has over 15 years of experience in the software industry, including product management, strategic planning, architecture and development. Prior to serving as Transpera’s Chief Architect, where he designed and built the company’s Ad Platform suite, Gupta led engineering at Ad Infuse, later acquired by Velti and previously served as the Chief Architect at Disney Mobile. Additionally, Gupta founded Xscape Inc, which licensed its software products to major 3G telecom operators in Europe.

About YuMe

YuMe is a video advertising technology company that makes professional video profitable for publishers and effective for advertisers. Its robust ACE™ technology powers both its premium ad network and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. YuMe’s premium ad network aggregates the best video content, representing hundreds of premium publishers. As a result, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms–Web, downloads, mobile, and IPTV. YuMe is a privately held company headquartered in Redwood City, CA and backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures, Menlo Ventures and Intel Capital. For more information, visit www.yume.com, follow @yumevideo on twitter (www.twitter.com/yumevideo), or become a fan of YuMe on Facebook at www.facebook.com/yumevideo.

REDWOOD CITY, Calif. – YuMe, Inc (www.yume.com), the leading video advertising technology company, announced the appointment of advertising veteran Bryan Everett to Executive Vice President Business Development and Ed Haslam to Senior Vice President, Marketing.

“We are assembling an executive team with a track record of successfully building and selling technology products and services to large enterprise customers,” said Michael Mathieu, CEO of YuMe. “Bryan and Ed have consistently built and led teams that provide results to customers and will be valued members of the YuMe executive team as we chart our course for 2011 and beyond.”

As Executive Vice President Business Development, Bryan Everett will lead business development for YuMe, focusing both on the adoption of its ACE technology platform across web, mobile and connected devices, and the continued development of its premium publisher advertising network. Everett brings to YuMe 13 years of sales and sales management experience in online advertising and platform sales. Previously, Everett served as executive vice president of business development at Kontera, where he played an integral part in scaling the company to a 150 person global leader in semantic advertising and information technologies.

Prior to joining Kontera, Everett served as senior vice president of sales and operations for LookSmart, Ltd, where he was responsible for their paid listings and publisher service businesses. Everett started his online advertising career at 24/7 Real Media, where he led regional media and sales for search and technology and rose to vice president of west coast sales. Everett holds an M.B.A. from Pepperdine University and a B.A. in International Business from Lehigh University.

“I’m thrilled to join YuMe at this exciting stage in the company’s growth,” said Bryan Everett, Executive Vice President Business Development, YuMe. “I look forward to continue to build out YuMe’s video advertising platform and publisher network, enabling publishers and advertisers to distribute and track ads across web, mobile and emerging platforms.”

As Senior Vice President, Marketing, Ed Haslam is responsible for driving YuMe’s advertising technology platform. Prior to joining YuMe, Haslam served as co-founder and Vice President, Marketing at Groupon’s Ludic Labs, which developed the social media community, Diddit.com, and local commerce service, OfferFoundry.com. Prior to Ludic Labs, he served as the founding marketing executive for several other venture-backed technology companies, including Orbital Data (Citrix) and Inktomi Corporation (Yahoo!). Haslam holds a B.S. in Structural Engineering, an M.S. in Systems Engineering and ABD in Operations Research from Purdue University.

YuMe’s ACE platform enables advertisers and publishers to manage advertising campaigns across all screens – PC, Mobile, connected TV, providing the most complete solution for advertisers and publishers looking to reach today’s consumers with video.

About YuMe

YuMe is a video advertising technology company that makes professional video profitable for publishers and effective for advertisers. Its robust ACE™ technology powers both its premium ad network and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. YuMe’s premium ad network aggregates the best video content, representing hundreds of premium publishers. As a result, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms–Web, downloads mobile, and IPTV. YuMe is a privately held company headquartered in Redwood City, CA and backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures, Menlo Ventures and Intel Capital. For more information, visit www.yume.com, follow @yumevideo on twitter (www.twitter.com/yumevideo), or become a fan of YuMe on Facebook at www.facebook.com/yumevideo.

REDWOOD CITY, Calif. – YuMe, a leading video advertising technology company, released its 2010 Video Advertising Metrics Report. YuMe serves an average of 30 million video ad impressions per day on behalf of the 600+ publishers utilizing its advertising management platform ACE, as well as publishers who are members of the YuMe video ad network. The report provides a snapshot of key trends seen for in-stream video advertising in 2010.

“Video advertising is the fastest growing segment of online advertising and we are definitely seeing an increase across our network and in use of our technology platform,” said Jayant Kadambi, president and co-founder of YuMe. “As consumers turn more and more to online and mobile options for video entertainment, brands are moving ad dollars to reach these consumers wherever they might be.”

Key findings include:

Format and Completion Rates

* Pre-roll continues to be the dominant ad format, representing 96.7% of YuMe’s volume in Q4.
o 15 second pre-roll remains the most common ad length making up 57% of impressions served in Q4.
* The Female audience continues to have a higher video completion rate at 74% versus 67% for Males.

Demographics

* Persons 25-54 was the most requested age demographic by marketers overall, representing 18% of the total Request for Proposal (RFP) volume in 2010.
o Additionally, females 25 to 54 were the most frequently requested gender target; and jumped from 10% of RFPs in Q3 to 15% in Q4.

Industries

* Consumer Packaged Goods (CPG) marketers dominate the online video advertising volume with 27% of all spending in 2010.
* Auto and Entertainment trailed close behind at 12% and 9%, respectively.

YuMe saw a 50% increase of in-stream video ad impressions served from Q3 to Q4. Additionally, the network served the highest amount of ad impressions in California at 10.6% of total volume, followed by Texas at 6.8% and New York at 6.2%.

For a heat map that shows where ads ran throughout the U.S. and to download a copy of the video metrics report, visit http://www.yume.com/content/video-ad-metrics.

Methodology

YuMe serves ads on behalf of the 600+ publishers utilizing its video ad management system ACE for Publishers (AFP), as well as publishers who are members of its video ad network. YuMe statistics presented in this report are generated from data recorded with every ad request and ad served across the YuMe network and received by AFP. The statistics are solely representative of YuMe’s network and may not be a reflection of the overall online video marketplace. Efforts have been made to ensure the accuracy of data presented, but data is not guaranteed to be accurate.

About YuMe

YuMe is a video advertising technology company that makes professional video profitable for publishers and effective for advertisers. Its robust ACE™ technology powers both its premium ad network and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. YuMe’s premium ad network aggregates the best video content, representing hundreds of premium publishers. As a result, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms–Web, downloads mobile, and IPTV. YuMe is a privately held company headquartered in Redwood City, CA and backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures, Menlo Ventures and Intel Capital. For more information, visit www.yume.com, follow @yumevideo on twitter (www.twitter.com/yumevideo), or become a fan of YuMe on Facebook at www.facebook.com/yumevideo.

REDWOOD CITY, Calif. – YuMe, Inc (www.yume.com), the leading video advertising technology company, announced the results of two complimentary studies proving the increasing power of online video for ad campaigns. Taken together, these studies offer a compelling picture of the mainstreaming of the online video audience and how brands can effectively and easily reach more viewers.

In a study of viewers across the YuMe video ad network, Frank N. Magid Associates (www.magid.com) found that not only had use grown substantially over the last 12 months with 66% of respondents reporting increases in usage, but also that the growth would continue at a rapid pace in the coming year. In addition, YuMe’s audience perceived the quality of online video content to be on par with television and cited they could find more exclusive content online than on TV.

As brands consider how to effectively expand their reach and utilize online video, the case study conducted using Nielsen TV/Internet Data Fusion, explores what happens when brands reallocate just 5%, 10%, or 15% of traditional broadcast budgets to YuMe’s network. The results demonstrate that while marketers can reach the majority of their audience through TV, they can improve both the efficacy and efficiency of their television campaigns by adding an online video component.

“Online video is the fastest growing segment of online advertising but it’s a confusing topic for many marketers and brand managers,” said Scot McLernon, Chief Revenue Officer, YuMe. “We worked with both of these esteemed research companies to provide data that would help dispel the confusion around how to weave a cross-platform online video campaign into existing campaigns and future projects.”

A high level summary of the Magid data based on a survey of YuMe’s audience shows how viewing habits, attitudes and audience makeup are changing.

Online Video’s Explosive Growth Will Continue: More than 66% of respondents surveyed on YuMe’s network said they watch more online video now than they did 12 months ago and 48% expect they will continue to watch more in 2011.
Online Video Has Gone Mainstream: Consumers who are watching more online video compared to 12 months ago skew older, female and higher educated.
Online Video Content is on Par with TV: Viewers’ perception of the quality of video content online has improved and 50% of respondents felt they could find more exclusive content online than on TV.
Watching Online Video Is a Daily Routine: 49% of respondents said they watch online video daily, with 7 hours being the mean time spent per week.
Short-form Content Reigns Supreme Online: 70% of respondents said they watch program clips that are shorter than 5 minutes in length.
Scheduled TV Programs are Less Relevant: 60% of viewers watch online video because they can watch it whenever they want.
Online Viewers are More Engaged with Ads: Multi-tasking is more pervasive when watching television ads than when watching online video ads: 58% of respondents said they do things around the house when ads come on TV versus 26% for ads online.
Heavy Online Video Viewers Can’t Be Reached Only with TV: Heavy online video viewers are reducing their television viewing yet they are increasing their online video viewing which indicates it will be even more difficult to reach these viewers via television in the future.

“Reaching heavy users of online video is very important for marketers,” said Mike Vorhaus, President of Magid Advisors at Frank N. Magid Associates. “The YuMe network is clearly an excellent opportunity for advertisers and marketers to advertise to a broad population, including consumers who are relatively light viewers of TV.”

YuMe examined, utilizing Nielsen data, what would happen when a TV budget was partially re-allocated to online video on YuMe’s video ad network. Using an actual budget from January of 2010 for a consumer packaged goods brand, the share-shift study found that a reallocation increased audience reach without increasing cost.

Across the three main demographics targeted by the brand, (Women 18-54, Women 25-34, Men 25-34), the analysis found that as dollars were reallocated from TV to YuMe’s video advertising network, the brand increased its overall reach and gained access to viewers they would not have reached with TV alone. Key results achieved include the following:

- Total campaign reach increased with no additional spend
- Frequency greatly increased with the shift to online, rocketing the percentage of people who saw the ad 3 or more and 6 or more times in all scenarios
- Multi-platform exposure and performance increased dramatically as shift occurred
- Cost per thousand impressions (CPM) decreased significantly across all ad spend reallocation levels (5%, 10%, 15%)

For more on these studies and to download a copy of YuMe’s whitepapers “Online Video and Television Viewing Attitudes and Behaviors” and “Share-shift Analysis – TV + Online Video: The Best of Both Worlds” visit http://www.yume.com/content/insights-papers.

About YuMe

YuMe is a video advertising technology company that makes professional video profitable for publishers and effective for advertisers. Its robust ACE™ technology powers both its premium ad network and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. YuMe’s premium ad network aggregates the best video content, representing hundreds of premium publishers. As a result, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms–Web, downloads, mobile, and IPTV. YuMe is a privately held company headquartered in Redwood City, CA and backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures, Menlo Ventures and Intel Capital. For more information, visit www.yume.com, follow @yumevideo on twitter (www.twitter.com/yumevideo), or become a fan of YuMe on Facebook at www.facebook.com/yumevideo.

REDWOOD CITY, Calif. – Starting January 25, 2011, YuMe (www.yume.com) is going on the road to talk about how the growth of online video and consumers’ usage of multiple connected devices is changing TV viewing as we know it, and how marketers can adapt advertising strategies to reach consumers through these new channels. Showcasing research that draws on the expertise, analytical tools and sophisticated fusion databases of leading consumer and media analysis firms, Frank N. Magid Associates and The Nielsen Company, this presentation will offer new data on consumer viewing and engagement with video for both TV and online. The research will examine the combined effects of TV and online video and how video buying, if planned holistically and independently of the screen on which it appears, achieves significant and compelling results. Attendees will walk away with actionable methods for capitalizing on new media formats that complement existing media channels.

WHAT: “Video: The Evolution of the Revolution” Roadshow Series (www.yume.com/content/events). During the two-hour event, advertisers, brand managers and media buyers will learn of new research findings based on the expertise and analytical tools of Magid and Nielsen that explore changing TV viewing habits and demonstrate how adding online video to a TV campaign improves performance across multiple metrics.

WHY: Online video is predicted to be the fastest growing category of online media advertising – and this series of presentations will help you understand both why and how you can take advantage of this medium. Customers are increasingly watching video content across multiple screens, providing new opportunities to engage audiences through sight, sound and motion. Key questions that will be addressed include:

- Who are heavy online video viewers?
- Where and how are they consuming video content?
- What are their TV viewing habits?
- What would happen if I shifted 5%, 10% or 15% of my TV budget to online video?

WHO SHOULD ATTEND: Brand managers, TV buyers, online media buyers and planners, marketing directors, vice presidents and CMOs. If you are involved with TV or digital marketing, you will find this research useful as you continue developing your marketing strategy for 2011.

WHEN & WHERE:

INTERESTED? RSVP AND MORE INFO HERE: www.yume.com/content/events or email questions to videoevent@yume.com. Breakfast (or lunch) will be served.

About YuMe

YuMe is a video advertising technology company that makes professional video profitable for publishers and effective for advertisers. Its robust ACE™ technology powers both its premium ad network and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. YuMe’s premium ad network aggregates the best video content, representing hundreds of premium publishers. As a result, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication and consistent delivery across all digital media platforms – Web, downloads, mobile and IPTV. YuMe is a privately held company headquartered in Redwood City, CA and backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures, Menlo Ventures and Intel Capital. For more information, visit www.YuMe.com, follow @YuMevideo on Twitter (www.twitter.com/YuMevideo) or become a fan of YuMe on Facebook (www.facebook.com/YuMevideo).

REDWOOD CITY, CA – October 13, 2010 – YuMe, Inc., the leading video advertising technology company, today announced that it has launched ACE™ for Advertisers, the first end-to-end, buy-side video ad management system architected to serve the needs of media agencies, advertisers and agency trading desks. Built on the proven ACE technology platform, which serves more than 1 billion impressions per month, ACE for Advertisers provides an enterprise-class solution and professional services that mitigate the complexity of video ad campaign management

The ACE for Advertisers solution gives advertisers and agencies complete control over a digital video campaign’s entire lifecycle, streamlining processes for media planning and buying, ad trafficking and creative management, ad serving and optimization, and post-campaign analytics. It can deliver video ads to online, mobile and IPTV devices, giving advertisers multi-channel flexibility and future-proofing their investment. It also helps them to optimize ad spend across publishers, ad networks, and exchanges to achieve greater reach, campaign performance, and ROI.

“Our new ACE for Advertisers solution gives advertisers, agencies, and trading desks a platform through which they can engage in large-scale video advertising – with direct-private publishers, through ad networks and exchanges, and across mobile devices and connected TVs,” said Jayant Kadambi, co-founder and president of YuMe. “ACE for Advertisers enables them to run their own private network, giving them control, visibility, and the means to incorporate and leverage their own data and processes.”

A Layered Solution for Advertisers
In addition to empowering advertisers and agencies with total control over their video campaigns, ACE for Advertisers combines the best attributes of both ad management and demand-side platforms. ACE for Advertisers enables advertisers and agencies to create their own private networks and buy premium inventory at scale from their direct publishers; from YuMe’s network of more than 600 premium publishers, such as Microsoft, Viacom, and NBC; or from any other video ad network or exchange. These private networks can leverage data and insights from YuMe as well as in-house or third party providers, such as comScore, Quantcast, BlueKai, Datran and eXelate, for accurate audience targeting capabilities.

Ultimately, ACE for Advertisers is a ‘layered’ offering with a variety of solutions for advertisers and agencies to leverage as needed. It integrates with leading display advertising solutions like DFA/Mediavisor and Atlas, as well as supporting VAST and VPAID standards. ACE for Advertisers is “exchange ready,” enabling marketers to bid for and buy video pre-roll inventory dynamically off popular exchanges using custom APIs.

“YuMe has done an impeccable job of seamlessly integrating its proven video management platform into existing agency workflows and processes to give agencies greater control over their online video campaigns,” said Steve Katelman, Director, Strategic Partnerships at Omnicom Media Group. “By automating the planning and buying process for video campaigns, ACE for Advertisers lets agencies spend less time shuffling spreadsheets around and more time focusing on what they do best: creating innovative, strategic media plans that engage viewers and improve campaign ROI.”

The New Face of YuMe
The new ACE for Advertisers solution exemplifies YuMe’s position as the industry’s leading video advertising technology company. As its solutions set has evolved, so too has YuMe’s visual identity. Recently, YuMe refreshed its corporate Website to better promote its mission to create the most comprehensive, innovative, and effective video advertising technologies and services in the media industry. Its new corporate logo, a monitor emitting three RGB rays, represents YuMe’s ability to reach all screens: PC, mobile and IPTV. The RGB rays also represent the three pillars that support YuMe’s business, with green representing YuMe’s premium video ad network; blue representing its industry-leading enterprise solutions and services; and red representing its underlying focus on innovation.

About YuMe
YuMe is a video advertising technology company that makes professional video profitable for publishers and effective for Advertisers. Its robust ACE™ technology powers both its premium ad network and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. YuMe’s premium ad network aggregates the best video content, representing hundreds of premium publishers including MSN, NBC and Fox News. As a result, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms–Web, downloads, mobile, and IPTV. YuMe is a privately held company headquartered in Redwood City, CA and backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures and Menlo Ventures. For more information, visit www.yume.com, follow @yumevideo on twitter (www.twitter.com/yumevideo), or become a fan of YuMe on Facebook at www.facebook.com/yumevideo.

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. Web activity at the top online properties for July 2010 based on data from the comScore Media Metrix service. Interest in the annual World Series of Poker Tournament drove traffic to Online Gambling sites during the month as the heavily anticipated ‘main event’ commenced. More than 170 million Americans visited a Retail site in July shopping for toys, tickets, and other consumer goods.

“The World Series of Poker tournament brought out the competitive side of Americans in July, prompting millions to visit online gambling sites to test their card-playing skills,” said Jeff Hackett, senior vice president of comScore Media Metrix. “Retails sites were also popular in July, with Toy sites faring particularly well as parents shopped for games and activities to keep their kids occupied during their summer vacation.”

Americans Place their Bets
The ‘main event’ of the World Series of Poker annual tournament took place in July, spurring interest in the game among Americans. More than 13.4 million people visited an Online Gambling site during the month, an 11-percent increase versus June. PokerStars ranked as the category leader with 2.4 million visitors (up 8 percent), followed by FullTiltPoker with 2.3 million visitors (up 14 percent), Kingolotto Network with 2.0 million visitors (up 31 percent), and UltimateBet.com Online Poker with 1.0 million visitors (up 33 percent).

Online Retail Sites Busy During Summer
Several Retail sub-categories ranked among the top gaining categories for the month, including Toys, Mall, Tickets and Consumer Goods. Parents found ways to keep vacationing students busy with Toys sites, up 11 percent in July to 18.4 million visitors. Toysrus Sites ranked #1 in the category with 6.6 million visitors during the month (up 4 percent), followed by The LEGO Group with 2.9 million (up 24 percent), Disney Shopping with 1.7 million (up 7 percent) and AmericanGirl.com with 1.3 million (up 75 percent).

Mall sites also flourished during the month, growing 11 percent to 18.1 million visitors. Sam’s Club ranked #1 in the category with 4.7 million visitors (up 6 percent). HSN.com followed in second with 3.6 million visitors (up 18 percent), while FingerHut.com had 2.0 million visitors (up 24 percent) and MyDealMatch.com had 1.8 million visitors (up 9 percent).

Travel Information Sites Soar through July
The Travel Information site category saw strong growth during the month with 59.2 million visitors, up 11 percent versus June to reach the all-time high for the category. TravelAdNetwork ranked #1 with 18.9 million visitors, representing a 16-percent increase since June. TripAdvisor Sites ranked second with 13.1 million visitors, followed by Yahoo! Travel with 11.0 million visitors (up 14 percent), AOL Travel with 5.1 million (up 7 percent) and Bing Travel with 4.9 million (up 6 percent).

Top 50 Properties
Google Sites ranked as the #1 property in July with 178 million visitors, followed by Yahoo! Sites with 174 million and Microsoft Sites with 165 million. The Mozilla Organization jumped 10 positions in the ranking with 35.1 million visitors, while The Washington Post Company climbed 5 spots to 27.7 million visitors.

Top 50 Ad Focus Ranking
BrightRoll Video Network led the July Ad Focus ranking with a potential reach of 96 percent of Americans online, followed by SpotXchange Video Ad Network with a 93-percent reach. YuMe Video Ad Network climbed four spots to capture the #3 ranking with an 89-percent reach.

Table 1
___________________________________________________________________________________
comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)
July 2010 vs. June 2010
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix                                                      .
Total Unique Visitors (000)
Jun-10    Jul-10    % Change    Rank by
Unique
Visitors
Total Internet : Total Audience    215,061   213,584      -1         N/A
PCH.COM                              4,957     7,599      53         200
Apollo Group, Inc.                   5,605     7,259      30         206
NFL Internet Group                   7,583     9,744      28         160
Mail.com Media Corporation           4,925     6,017      22         250
Intergi Entertainment And Games      7,968     9,582      20         164
Manta.com                           11,790    14,177      20         105
TheFind                             11,419    13,721      20         109
The Mozilla Organization            29,576    35,115      19          29
MerchantCircle.com                   7,270     8,602      18         177
Staples.com Sites                    5,852     6,874      17         213
___________________________________________________________________________________
*Ranking based on the top 250 properties in July 2010. Excludes entities whose growth was
primarily due to implementation of Media Metrix 360 unified digital audience measurement.

Table 2
_______________________________________________________________________________________
comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)
July 2010 vs. June 2010
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix                                                          .
Total Unique Visitors (000)
Jun-10    Jul-10    % Change
Total Internet : Total Audience        215,061   213,584       -1
Gambling – Online Gambling              12,054    13,418       11
Retail – Toys                           16,592    18,423       11
Retail – Mall                           16,330    18,070       11
Travel – Information                    53,537    59,163       11
Retail – Tickets                        26,733    28,990        8
Business to Business                    49,735    53,687        8
Retail – Consumer Goods                 23,292    24,926        7
Entertainment – Humor                   48,484    51,793        7
Business/Finance – Personal Finance     57,403    60,816        6
Services – Coupons                      32,723    34,507        5
_______________________________________________________________________________________

Please follow this link to view tables 3 and 4: http://comscore.com/Press_Events/Press_Releases/2010/8/comScore_Media_Metrix_Ranks_Top_50_U.S._Web_Properties_for_July_2010

comScore has resumed reporting of the Top 50 Properties and Top 50 Ad-Focus rankings due to the conclusion of the unified digital measurement transition period.

About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

REDWOOD CITY, CA — YuMe, the leading video advertising technology company, announced that its ACE video advertising platform now enables publishers to monetize video distributed through HTML5-compatible devices—both on desktop and mobile devices such as Apple’s iPad®, iPhone®, and iPod® Touch and Google’s Android devices. Publishers who equip their HTML5 players with ACE technology will be able to serve ad-supported video content through YuMe’s video ad network and take charge of their video ad operations with the ACE Ad Management System.

“YuMe is committed to helping publishers monetize their video content on every possible viewing device, including mobile,” said Jayant Kadambi, co–founder and president of YuMe. “We are thrilled to announce that publishers choosing to distribute content through HTML5 players will have the option to immediately monetize their video streams with ACE.”

According to The Nielsen Company, the mobile video audience grew 51.2% year-over-year to more than 20 million users, who spend on average more than 3.5 hours each month watching video on a mobile phone. According to Coda Research Consultancy, 95 million out of 158 million mobile handset subscribers in the U.S. will be watching video on their phones, and mobile video will account for more than two-thirds percent of all mobile data usage in the U.S. by 2015.

“YuMe is an innovative video advertising partner making important strides to empower media publishers to monetize content beyond the PC Web, and to take advantage of fast-growing devices like the Apple iPad,” said Jeff Whatcott, senior vice president of marketing, Brightcove. “We’re excited to see YuMe’s ACE integration, which will provide another powerful option to our media customers with access to a top-tier ad network, flexible campaign management tools, and monetization opportunities across multiple screens.”

The new HTML5 plug-in allows publishers to easily monetize their HTML5-based websites via YuMe’s ad network. It supports pre-roll, mid-roll, and post-roll ad units, as well as ad playlists formatted in JavaScript for easy parsing.

Starting today, publishers will be able to download the HTML5 plug-in at http://www.yume.com/publishers. After completing the simple integration process, publishers will be able to submit their inventory for inclusion in YuMe’s video ad network. Every publisher in the YuMe network is ACE-equipped, giving advertisers unprecedented access to advanced targeting, high-impact ad units, and real-time campaign optimization to achieve superior results.

Publishers who ACE-equip their HTML5 players will also have the ability to take control of their video ad operations with the ACE Ad Management System, a complete set of cloud-based ad operations tools that publishers use to maximize their revenue from their video inventory. The ACE Ad Management System lets publishers manage as many syndication partners as they choose and expand their inventory to any viewing environment — from PC to mobile to IPTV. It also enables a publisher’s ad operations personnel to increase fill rates and eCPMs by coordinating multiple ad sources, while helping in-house sales teams close more deals and command higher rates by offering advanced targeting, the latest high-impact ad units, and real-time campaign reporting.

About YuMe
YuMe is a video advertising technology company that is making professional video profitable for publishers and effective for advertisers. With hundreds of publishers, millions of unique viewers and more than 1 billion video streams per month, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms–Web, downloads, mobile, and IPTV. YuMe is a privately held company headquartered in Redwood City, CA and backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures and Menlo Ventures. For more information, visit www.yume.com, follow @yumevideo on twitter (www.twitter.com/yumevideo), or become a fan of YuMe on Facebook at www.facebook.com/yumevideo.

Redwood City, CA – YuMe, the leading video advertising technology company, announced that it has added a powerful set of brand security capabilities to its ACE technology platform.

The new brand security capabilities leverage YuMe’s proprietary domain detection technology, which can collect detailed information about the in-page environment of a syndicated or embeddable player when it makes an ad request, even when the player is not associated with a companion banner.  This industry-first capability—made possible by broad publisher adoption of YuMe’s ACE technology—allows YuMe to prevent ads from running in video players that have been embedded on inappropriate websites, and to work with publishers to constantly monitor and improve the list of sites where their syndicated and user-embeddable players are appearing.

“At YuMe, we are committed to developing innovative solutions that let brand marketers advertise in online video as confidently as they advertise on TV,” said Jayant Kadambi, co-founder and president of YuMe.  “We believe that keeping brands secure in the rapidly evolving world of online video requires constant monitoring of new threats, and regular investment in technology to prevent them.  Our new domain detection and proactive ad prevention capabilities are the latest element of our ongoing brand security efforts.”

“The majority of online video publishers—including some of the biggest media companies in the world—have chosen to syndicate their premium online video content and to offer user-embeddable video players, and we want to be able to reach these online video audiences while keeping our customers’ brands safe” said Jonathan Nelson, CEO of Omnicom Digital.  “We are pleased that YuMe has chosen to make an ongoing investment in brand security, combining regular monitoring and research with proactive technology to prevent inappropriate impressions before they happen.”

Domain blacklisting: recognizing and preventing inappropriate impressions

YuMe maintains a constantly growing blacklist of over 1.5 million domains that contain inappropriate content.  When YuMe receives an ad request from a video player, it uses its domain detection capabilities to confirm that the player is not embedded on a blacklisted domain before serving an ad.

Syndication quality scores: working with publishers to protect brands

Using a proprietary algorithm, YuMe assigns a syndication quality score to each YuMe publisher, based on how well ads served into its syndicated players perform for advertisers, and on whether the publisher has ever requested an ad for a player on an inappropriate domain.  YuMe manually reviews reviews every site that a YuMe publisher claims as an authorized syndication partner to ensure that they meet YuMe’s quality standards, and creates a formal list of YuMe-reviewed syndication domains for every publisher.  If a publisher makes an ad request from a new domain that is not on YuMe’s blacklist, that domain is flagged for review by YuMe’s staff.  YuMe closely monitors its publishers’ syndication quality scores, and regularly encourages publishers to offer greater campaign performance to advertisers by removing their players from lower-performing domains.

YuMe Chief Revenue Officer Scot McLernon will discuss YuMe’s new brand security capabilities on Tuesday, June 22nd, 2010 at a roundtable discussion hosted by Andy Plesser from Beet.tv and Peter Kafka from All Things Digital’s “MediaMemo.”  A live video stream of the event will be available at http://www.livestream.com/beet_tv.

For more information on the ACE technology platform and YuMe’s brand security efforts, please visit http://www.yume.com/technology/solutions.php.

About YuMe
YuMe is a video advertising technology company that is making professional video profitable for publishers and effective for advertisers. With hundreds of publishers, millions of unique viewers and more than 1 billion video streams per month, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms–Web, downloads, mobile, and IPTV. YuMe is a privately held company headquartered in Redwood City, CA and backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures and Menlo Ventures. For more information, visit www.yume.com, follow @yumevideo on twitter (www.twitter.com/yumevideo), or become a fan of YuMe on Facebook at www.facebook.com/yumevideo.

Online video advertising networks and media ad serving platforms are forecast to generate $377 million in video CPM share and fee-based revenue in 2010, an increase of 41% over the prior year comparable. This report, Video Advertising Networks and Media Platforms: Revenue Forecasts 2010 – 2012, tallies provider and segment revenue by analyzing video inventory, sellout rates, CPMs, participation percentages and serving fee components of gross media spend. That data is aligned with business model analytics surrounding in-banner video serving, premium and remnant/3rd party pre-roll sales and ad serving, video overlays, search and the emerging mobile platform, each presented and detailed.

The report’s historical (2007-2009), current year and extended revenue forecast is amplified and supported by detailed industry Q & As, plus rigorous business model analysis spanning CPM share to inventory barter. Each video advertising network and platform is analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business model, sell-out percentages, CPMs by avail format, media spend and related revenue by provider, R & D initiatives and strategies to engage Smartphone users. In-banner video and rich media platforms Eyewonder, Pointroll, Eyeblaster and Googles DoubleClick are user reach and inventory scale market leaders of the multi-screen platform advertising group. 3rd party video networks representing premium pre-roll inventory, overlays and promotional executions analyzed in the report include BBE, Tremor Media, YuMe, ScanScout, Adap.tv, Magnify.net, SpotXChange, Turnhere, Wizzard Media and VideoEgg, among others.
Search and discovery platforms and services include both Blinkx and Truveo. Video advertising networks with CPM share business models joined with dedicated ad sales teams generate 75% of the segments revenue. Multi-screen video inventory continues to grow at rates faster than publisher ability to sell it, positioning networks with sales proficiency for increasing participation in a market with substantial revenue share upside. Revenue growth and ongoing consolidation within the video advertising platform segment is driven by publisher exploitation ambitions requiring powerful, vertically integrated solutions opportunistically endorsed by strategic acquisitors.

Key Topics Covered:

- Market Trends and Business Dynamics 2010-2012
- Online Video Advertising Platforms, Networks, Auctions and Targeting Solutions: Revenue 2007 2012
- 3rd Party Video Ad Networks with Sales Capability Generate 75% of the Segments Revenue
- In-Banner Video Platform and 3rd Party Pre Roll Ad Network Revenue Comparison: 2007 2012
- 3rd Party Video Ad Networks With Sales Teams: Gross Revenue Growth 2012
- In-Banner Ad Serving Platforms Forecast To Grow Revenue by 27.3% in 2010
- Video Advertising Networks Encompass the Following Broad Solutions Categories:
- Video Advertising Platform and Network Business Trends: 2010 2012
- The Video Advertising Network and Platform Market: 2010 – 2012
- Video Advertising Network and Platforms: Core Product Solutions and Market Positioning Comparison
- Video Advertising Networks and Platforms: Cpm Share/Participation Analysis
- Online Video Advertising Platforms, Solutions Providers, Auctions and Networks
- Online Video Advertising Networks Terminology

Section One
- Market Trends and Business Dynamics 2010 2012
- Online Video Advertising Platforms, Networks Auctions and Targeting Solutions: Revenue 2007 – 2012
- Online Video Advertising Platforms, Solutions Providers, Auctions and Networks
- 3rd Party Video Ad Networks with Sales Capability Generate 75% of the Segments Revenue
- Online Video Advertising Networks and Platforms: Comparative Revenue Analytics: 2007 – 2012
- Video Ad Network Inventory Expanded by 34% in 2009
- Video Advertising Network Inventory Growth: 2008 – 2009
- Market Growth Drivers: 2010 2012
- 3rd Party Pre Roll Video Networks: Revenue Trends 2007 – 2010
- Market Growth Drivers: 2010 2012
- In-Banner Ad Serving Platforms Forecast To Grow Revenue by 27.3% in 2010
- In Banner Ad Serving Platforms: Revenue 2007 – 2012
- Online Video Advertising Platforms: In-Banner Delivery Specialists
- Online Video Advertising Platforms: In-Banner Gross Media Spend
- In-Banner Gross Media Spend Rose by 8.5% in 2009
- In-Page Video Ad Impressions and Gross Media Spend: 2005 – 2009

Companies Mentioned:

Adap.Tv
Audience Science
Blinkx
Truveo
BBE
Scanscout
Spotxchange
Tremor Media
Vidsense
Videoegg
Wizzard Media
Yume Inc
Eyewonder
Eyeblaster
Pointroll
For more information visit http://www.researchandmarkets.com/research/930ed3/video_advertising

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released November 2009 data from the comScore Video Metrix service, showing that more than 170 million U.S. Internet users watched online video during the month. Online video viewing continued to reach record levels in November with nearly 31 billion videos viewed during the month, and Google Sites accounting for 39 percent of all videos viewed online in the U.S.

Top 10 Video Content Properties by Videos Viewed

Google Sites continued to rank as the top U.S. video property in November as it delivered 12.2 billion videos viewed with YouTube.com accounting for nearly 99 percent of all videos viewed at the property. Hulu ranked second with 924 million videos viewed (3.0 percent) followed by Viacom Digital with 500 million (1.6 percent) and Microsoft Sites with 480 million (1.5 percent).

_________________________________________________________________________
Top U.S. Online Video Content Properties* by Videos Viewed
November 2009
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property                            Videos (000)          Share (%) of Videos
Total Internet : Total Audience      30,986,670                  100.0%
Google Sites                         12,215,994                   39.4%
Hulu                                    923,805                    3.0%
Viacom Digital                          499,497                    1.6%
Microsoft Sites                         479,638                    1.5%
Yahoo! Sites                            470,804                    1.5%
Fox Interactive Media                   446,460                    1.4%
Turner Network                          336,952                    1.1%
CBS Interactive                         287,588                    0.9%
AOL LLC                                 227,797                    0.7%
MEGAVIDEO.COM                           201,199                    0.6%

*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.
_________________________________________________________________________

Top 10 Video Content Properties by Viewers

More than 170 million viewers watched an average of 182 videos per viewer during the month of November. Google Sites attracted 129 million unique viewers during the month (94.7 videos per viewer), followed by Yahoo! Sites with more than 55 million viewers (8.5 videos per viewer) and Fox Interactive Media with 50 million viewers (8.9 videos per viewer). The average Hulu viewer watched 21.1 videos during the month, representing another all-time high for the property.

_________________________________________________________________________
Top U.S. Online Video Content Properties* by Unique Viewers
November 2009
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property                        Unique Viewers    Average Videos
(000)           Per Viewer
Total Internet : Total Audience       170,647            181.6
Google Sites                          129,037             94.7
Yahoo! Sites                           55,145              8.5
Fox Interactive Media                  49,981              8.9
CBS Interactive                        47,460              6.1
Hulu                                   43,738             21.1
Microsoft Sites                        43,280             11.1
Viacom Digital                         42,572             11.7
FACEBOOK.COM                           31,107              5.1
AOL LLC                                30,992              7.4
Amazon Sites                           27,169              2.6

*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.
_________________________________________________________________________

Top Video Ad Networks by Potential Reach

In November, Tremor Media ranked as the #1 video ad network with a potential reach of 85 million viewers, or 49.8 percent of the total viewing audience. Advertising.com Video Network ranked second with a potential reach of 80 million viewers (47.1 percent penetration) followed by YuMe Video Network with 73 million viewers (43.0 percent).

_________________________________________________________________________
Top U.S. Online Video Ad Networks by Potential Reach of Unique Viewers
November 2009
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property                                            Unique Viewers     Viewer Penetration
(000)
Total Internet : Total Audience                           170,647           100.0%
Tremor Media – Potential Reach                             84,977            49.8%
Advertising.com Video Network – Potential Reach            80,403            47.1%
YuMe Video Network – Potential Reach                       73,419            43.0%
SpotXchange Video Ad Network – Potential Reach             66,090            38.7%
BBE – Potential Reach                                      55,562            32.6%
BrightRoll Video Network – Potential Reach                 49,754            29.2%
TidalTV – Potential Reach                                  39,944            23.4%
ScanScout Network – Potential Reach                        33,531            19.6%
Digital Broadcasting Group (DBG) – Potential Reach         26,283            15.4%
Nabbr – Potential Reach                                    17,646            10.3%
_________________________________________________________________________

Other notable findings from November 2009 include:

The top video ad networks in terms of their actual reach delivered were: Tremor Media Video Network with 20.0 percent penetration of online video viewers, BBE with 17.5 percent, and BrightRoll Video Network with 16.6 percent.
84.8 percent of the total U.S. Internet audience viewed online video.
The average online video viewer watched 12.2 hours of video.
128.1 million viewers watched more than 12 billion videos on YouTube.com (94.3 videos per viewer).
38.6 million viewers watched 333.4 million videos on MySpace.com (8.6 videos per viewer).
The average Hulu viewer watched 21.1 videos, totaling 2.1 hours of videos per viewer.
The duration of the average online video was 4.0 minutes.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Online Video Advertising Networks 2007 – 2010: Emerging and Surging

This report analyzes video inventory and gross media spend in both up-and-coming and established avail verticals, including in-banner, remnant/3rd party pre-roll, video overlays, video search and podcasting.

Each video advertising network vertical is thoroughly analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business models, sell-out percentages, CPMs for each avail format, gross ad billings and total revenues by network.

In-banner video networks led by Eyewonder, Pointroll, Eyeblaster and Google’s DoubleClick are inventory, media spend and revenue generating juggernauts of the video advertising group, combining for over $1.5 billion in 2008 gross billings (video units only), forecast at $1.8 billion in ’09.

3rd party video networks representing premium pre-roll inventory aligned with major branded content include BBE, Brightroll, Tremor Media, YuMe Networks, Internet Broadcasting and Worldnow are forecast to contribute another $223 million to gross media spend during 2009, over 24% of all pre-roll media buys across an extremely competitive and rapidly-evolving sales landscape.

Overlay network inventory reached 19.8 billion total units in 2008, forecast to increase 70% in 2009. Participation revenue flowing back to networks like VideoEgg, Adapt.TV and ScanScout is expected to climb 100% in aggregate.

To order this report:

Online Video Advertising Networks 2007 – 2010: Emerging and Surging

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released August 2009 data from the comScore Video Metrix service, showing that 161 million U.S. Internet users watched online video during the month, the largest audience ever recorded. Online video reached another all-time high in August with more than 25 billion videos viewed during the month, with Google Sites accounting for more than 10 billion.

Top 10 Video Content Properties by Videos Viewed

Google Sites continued to rank as the top U.S. video property in August as it surpassed the 10 billion videos viewed threshold, representing 40 percent of all videos viewed online. YouTube.com accounted for 99 percent of all videos viewed at the Google Sites property. Microsoft Sites ranked second with 547 million (2.2 percent) followed by Viacom Digital with 539 million videos viewed (2.1 percent) and Hulu with 488 million (1.9 percent).

_________________________________________________________________
Top U.S. Online Video Content Properties* by Videos Viewed
August 2009
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property           Videos (000)      Share (%) of Videos
Total Internet       25,366,195          100.0
Google Sites         10,051,924           39.6
Microsoft Sites         546,547            2.2
Viacom Digital          539,471            2.1
Hulu                    488,255            1.9
Fox Interactive Media   380,115            1.5
Yahoo! Sites            355,226            1.4
Turner Network          298,991            1.2
CBS Interactive         168,993            0.7
Disney Online           162,934            0.6
AOL LLC                 156,871            0.6

*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.
_________________________________________________________________

Top 10 Video Content Properties by Viewers

More than 161 million viewers watched an average of 157 videos per viewer during the month of August. Google Sites attracted 121.4 million unique viewers during the month (82.8 videos per viewer), followed by Microsoft Sites with 54.9 million viewers (10 videos per viewer) and Yahoo! Sites with 51.6 million viewers (6.9 videos per viewer).

_________________________________________________________________
Top U.S. Online Video Content Properties* by Unique Viewers
August 2009
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property             Unique Viewers (000)    Average Videos per Viewer
Total Internet                    161,109             157.4
Google Sites                      121,393              82.8
Microsoft Sites                    54,859              10.0
Yahoo! Sites                       51,583               6.9
Fox Interactive Media              48,914               7.8
Viacom Digital                     42,415              12.7
Hulu                               38,513              12.7
CBS Interactive                    35,688               4.7
Turner Network                     28,151              10.6
AOL LLC                            28,092               5.6
Facebook.com                       24,229               4.1

*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.
_________________________________________________________________

Top Video Ad Networks by Potential Reach

In August, Tremor Media ranked as the #1 video ad network with a potential reach of 68 million viewers, or 42.2 percent of the total viewing audience. YuMe Video Network ranked second with a potential reach of 59.1 million viewers (36.7 percent penetration) followed by ScanScout Network with 57.6 million viewers (35.7 percent).

_______________________________________________________________________________________
Top U.S. Online Video Ad Networks by Potential Unique Viewers
August 2009
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property                                             Unique Viewers (000)     Viewer Penetration
Total Internet : Total Audience                                   161,109                  100.0
Tremor Media – Potential Reach                                     68,010                   42.2
YuMe Video Network – Potential Reach                               59,100                   36.7
ScanScout Network – Potential Reach                                57,581                   35.7
Broadband Enterprises Video Network – Potential Reach              54,858                   34.1
BrightRoll Video Network – Potential Reach                         53,369                   33.1
Advertising.com Video Network – Potential Reach                    52,996                   32.9
SpotXchange Video Ad Network – Potential Reach                     47,304                   29.4
Break Media Video Ad Network – Potential Reach                     35,672                   22.1
Digital Broadcasting Group (DBG) – Potential Reach                 26,537                   16.5
TidalTV – Potential Reach                                          21,101                   13.1
_______________________________________________________________________________________

Other notable findings from August 2009 include:

The top video ad networks in terms of their actual delivered reach were: Tremor Media Video Network (19.5 percent penetration of all online video viewers), BrightRoll Video Network (16.2 percent penetration), and BroadbandEnterprises.com (14.8 percent penetration).
81.6 percent of the total U.S. Internet audience viewed online video.
The average online video viewer watched 582 minutes of video, or 9.7 hours.
120.5 million viewers watched nearly 10 billion videos on YouTube.com (82.6 videos per viewer).
44.9 million viewers watched 340 million videos on MySpace.com (7.6 videos per viewer).
The average Hulu viewer watched 12.7 videos, totaling 1 hour and 17 minutes of videos per viewer.
The duration of the average online video was 3.7 minutes.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

This report analyzes video inventory and gross media spend in both up-and-coming and established avail verticals, including in-banner, remnant/3rd party pre-roll, video overlays, video search and podcasting.

Each video advertising network vertical is thoroughly analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business models, sell-out percentages, CPMs for each avail format, gross ad billings and total revenues by network.

In-banner video networks led by Eyewonder, Pointroll, Eyeblaster and Google’s DoubleClick are inventory, media spend and revenue generating juggernauts of the video advertising group, combining for over $1.5 billion in 2008 gross billings (video units only), forecast at $1.8 billion in ’09. 3rd party video networks representing premium pre-roll inventory aligned with major branded content include BBE, Brightroll, Tremor Media, YuMe Networks, Internet Broadcasting and Worldnow are forecast to contribute another $223 million to gross media spend during 2009, over 24% of all pre-roll media buys across an extremely competitive and rapidly-evolving sales landscape. Overlay network inventory reached 19.8 billion total units in 2008, forecast to increase 70% in 2009. Participation revenue flowing back to networks like VideoEgg, Adapt.TV and ScanScout is expected to climb 100% in aggregate.

Online video advertising networks are forecast to make $493 million in participation revenue, hosting and insertion fees against gross CPM billings of $2.2 billion in 2009, according to this published report.

The report, Online Video Advertising Networks 2007 – 2010: Emerging and Surging, details video inventory and gross media spend for both up-and-coming and established avail executions, including in-banner video, remnant/3rd party pre-roll sales, video overlays, video search and podcasting.

Each video advertising network vertical is analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business models, sell-out percentages, CPMs for each avail format, media spend and total revenues by network.

In-banner video networks led by Eyewonder, Pointroll, Eyeblaster and Google’s DoubleClick are inventory, media spend and revenue generating juggernauts of the video advertising group, combining for over $1.5 billion in 2008 gross billings (video units only), forecast at $1.8 billion in ’09.

3rd party video networks representing premium pre-roll inventory aligned with major branded content include BBE, Brightroll, Tremor Media, YuMe Networks, Internet Broadcasting and Worldnow are forecast to contribute another $223 million to gross media spend during 2009, over 39% of all pre-roll media buys across an extremely competitive and rapidly-evolving sales landscape.

Overlay network inventory reached 19.8 billion total units in 2008, forecast to increase 70% in 2009. Participation revenue flowing back to networks like VideoEgg, Adapt.TV and ScanScout is expected to climb 100% in aggregate.

Major video search networks Blinkx, Truveo and Magnify.net handled a combined 420 million average monthly search requests in 2008, and forecast to generate $30 million in corresponding revenue 2009.

Podcast inventory averaged some 84 million units per month in 2008, taking in gross billings estimated at $25.9 million, equaling approximately 55% of total paid media spend made against branded premium and semi-professional content categories.

“Video advertising networks are a vital economic engine of online video monetization,” commented research director Paul A. Palumbo.

“These tenacious, entrepreneurial networks are endemic to the broadband publishing medium, propelling video advertising inevitably onward toward greater accountability, higher ROI and wider adoption by agencies and marketers.”

Some of the Topics covered:
EXECUTIVE SUMMARY
VIDEO AD NETWORK GROSS BILLINGS: 2007 – 2010
VIDEO ADVERTISING NETWORK MEDIA BUYING TRENDS: 2009
VIDEO AD NETWORK GROSS BILLINGS: 2007 – 2010
VIDEO ADVERTISING NETWORK GROSS BILLINGS ANALYSIS BY VERTICAL: 2007 – 2010
VIDEO ADVERTISING NETWORK GROSS BILLINGS SHARE BY VERTICAL: 2007 – 2010
VIDEO ADVERTISING NETWORK REVENUE SOURCE BREAKOUT: 2007 – 2010
VIDEO ADVERTISING NETWORK REVENUES: 2007 – 2010
IN-BANNER VIDEO GROSS MEDIA SPEND: 2007 – 2010
IN-BANNER VIDEO IMPRESSION GROWTH: 2001 – 2008
VIDEO ADVERTISING NETWORKS PRE-ROLL GROSS BILLINGS: 2007 – 2010
VIDEO AD NETWORK GROSS BILLINGS: 2007 – 2010
VIDEO ADVERTISING NETWORK MEDIA BUYING TRENDS: 2009
VIDEO AD NETWORK GROSS BILLINGS: 2007 – 2010
VIDEO ADVERTISING NETWORK GROSS BILLINGS ANALYSIS BY VERTICAL: 2007 – 2010
VIDEO ADVERTISING NETWORK GROSS BILLINGS SHARE BY VERTICAL: 2007 – 2010
VIDEO ADVERTISING NETWORK REVENUE SOURCE BREAKOUT: 2007 – 2010
VIDEO ADVERTISING NETWORK REVENUES: 2007 – 2010
IN-BANNER VIDEO GROSS MEDIA SPEND: 2007 – 2010
IN-BANNER VIDEO IMPRESSION GROWTH: 2001 – 2008
VIDEO ADVERTISING NETWORKS PRE-ROLL GROSS BILLINGS: 2007 – 2010
VIDEO AD NETWORK GROSS BILLINGS: 2008
AD NETWORK SHARE OF PREMIUM PRE-ROLL GROSS BILLINGS: 2008
VIDEO OVERLAY NETWORK MEDIA SPEND AND AVAIL GROWTH
VIDEO OVERLAY NETWORK GROSS MEDIA BILLINGS: 2008 – 2010
VIDEO SEARCH GROSS MEDIA BILLINGS: 2007 – 2010
VIDEO ADVERTISING AND SEARCH NETWORKS: 2007 – 2010

Companies Mentioned:
Adapt.Tv
Aol/Truveo
Bbe (Broadband Enterprises)
Brightroll
Eyeblaster
Eyewonder
Kiptronic
Magnify.Net
Mixpo
Pointroll
Scanscout
Spotxchange
Tremor Media
Videoegg
Wizzard Software/Media
Worldnow
Yume Networks

For more information visit http://www.researchandmarkets.com/research/2d50db/online_video_adver

CAMBRIDGE, Mass. – EveryZing, the media industry’s go-to solution for next-generation universal search and audio/video SEO, announced that it has entered into a strategic partnership with YuMe to provide turnkey in-stream advertising solutions to its network of publisher customers. YuMe is the leading ad management platform and a premium advertising network for the explosive online video industry, and includes publisher relationships with over 500 video sites including NBC and MSN. With the YuMe integration, EveryZing’s customers can now fully manage their own in-stream ad campaigns, or benefit from the monetization of their content from the YuMe advertising network. YuMe’s Adaptive Campaign Engine (ACE) accepts ad feeds from third-party ad networks and third-party syndication feeds, such as Google AdSense for Video and Shopping.com, which can be included in a publisher’s overall advertising mix ensuring each video ad impression is matched to the best money-making opportunity.

“Video is pervasive on the Web and website producers and operators are faced with an increasingly complex set of requirements and challenges to operate successful online video initiatives,” said Jeremy Allaire, Brightcove chairman and chief executive officer. “Our fast-growing network of Brightcove Alliance partners extends the possibilities of online video for organizations regardless of their size or market. The Brightcove Alliance helps our customers grow their businesses and expand the role of online video on the Web, while empowering our partners to create new innovations in online video.”

Brightcove has attracted a wide range of partners that wish to provide solutions to the hundreds of major media companies and marketers that publish their video through the Brightcove platform. With the launch of Brightcove 3 in October 2008, the company released a rich set of open APIs that partners can use to integrate with and build solutions on top of the Brightcove platform.

The Brightcove Alliance launches with more than 90 partners, spanning a variety of online video needs, including creative and interactive design, advertising networks and server technologies, delivery and distribution, analytics and audience measurement, social media and community building. Through the Alliance, partners have access to training, support, technology and co-marketing opportunities for reaching the Brightcove customer base.

In early 2009, Brightcove will introduce training and certification programs for partners as well as channel reseller opportunities. For more information on the Brightcove Alliance partner program please visit http://www.brightcove.com/partners.

Alliance Partner Support

“Video is a central focus for any brand with a serious presence on the Web. The Brightcove Alliance enables us to easily bundle online video capabilities into our agency services and free up interactive resources to focus on creative execution instead of software development and maintenance.”
Rob Davis, leader of the interactive video practice at OgilvyInteractive

“24/7 Real Media’s Open AdStream seamlessly integrates with Brightcove, allowing our publishers to simply traffic video campaigns. Our clients benefit tremendously from our strong partnership with Brightcove by allowing them to monetize their video content in the most productive, efficient way. In working with Brightcove we are empowering media companies to operate a more successful online video business by pulling together all of the necessary pieces to the puzzle – a proven platform in Brightcove and a market leading ad serving technology in Open AdStream.”
Nicolle Pangis, vice president, product management, global media and technology, 24/7 Real Media

“Brightcove’s open platform and partner program provide exciting new opportunities to accelerate innovation and boost efficiencies for online video campaigns. We’re looking forward to having VivaKi become a part of the Brightcove Alliance and expanding the success we’ve already had with Brightcove at Denuo to other Publicis Groupe agencies.”
Tim Hanlon, executive vice president and managing director of Publicis Groupe’s VivaKi Ventures and advisor to Brightcove

“Nielsen’s VideoCensus provides deep online video measurement and independent accounting of key audience metrics that are critically important to any news or entertainment brand with an online advertising business. The integration of our measurement service with Brightcove’s platform will provide mutual customers with a turn-key opportunity to gauge audience size, demographics and other important indicators associated with their online video programming.”
Charley Shoemaker, director, product management, Nielsen Online

“Platform-A and ADTECH’s integration with Brightcove provides publishers with new ways to enhance productivity by streamlining their online video operations, which in turn helps to drive business growth. Platform-A’s goal is to be a one-stop shop for online advertising, so the Brightcove Alliance will help us to bring more features to media owners and more premium content to advertisers looking to deepen their engagement with audiences, both of which are crucial in today’s economic climate. For Brightcove publishers, ADTECH provides powerful ad serving solutions for the monetization of their video content.”
Dirk Freytag, CEO, ADTECH

Brightcove Platform Customer Support

“As part of our mission to satisfy curiosity across all platforms, Discovery has created a compelling online video experience supported by Brightcove technology. As we continue to expand and enhance our video offerings, we look forward to leveraging new opportunities and partnerships through the Brightcove Alliance.”
Kevin Loftis, senior vice president, interactive technology, Discovery Communications

“Brightcove has allowed FUEL TV to develop our online video offering in ways we could not have accomplished on our own and easily connect with third-party technologies to grow our online audience. We applaud its successes to date and look forward to future innovations to help us further build our online video product and advance our video distribution strategy.”
Gene Pao, FOXs FUEL TV vice president of new media and international development

“TheStreet.com has built a successful online video business with the Brightcove platform. Now, through Alliance partners like Metacafe and Clearspring, we can use the same platform to easily distribute video through a popular portal and across social networks. We’re excited about the possibilities offered by Brightcove’s network of partners and the opportunities to grow our business.”
Bill McCandless, general manager, multimedia, for TheStreet.com

“We continue to see value from the Brightcove platform in helping us build community and drive traffic not only to Channel Sun, but also to www.sun.com and other Sun Web properties. We’ve also been able to rapidly plug in commenting and rating features from best-of-breed technology providers like JS-Kit to further engage our online audience without having to build the features from scratch.”
Karen Galatis, senior director of integrated marketing, Sun Microsystems

“Tremor’s ad network and Acudeo platform adds value to our Brightcove online video operations, helping us maximize ad delivery opportunities. Our ability to leverage Brightcove’s network of partners like Tremor is crucial as we continue to expand our online video operations.”
David Katz, executive director, digital media, Starz Media

“Red Star 18′s use of the Brightcove platform has enabled us to seamlessly integrate streaming video into our entertainment, editorial and Web exclusive site sections. Our initial phase has been very successful in delivering video, and we look forward to further expanding the reach of our Brightcove-powered video by leveraging third party content partnerships and developing additional video channels.”
Paul FitzGerald, account director at Air Canada

Companies participating in Brightcove Alliance launch include:

Advertising and Monetization
24/7 Real Media
Ad Delivery Solutions
Adap.tv
ADTECH
Asterpix
BrightRoll
CheckM8
DoubleClick*
evenhere
Eyeblaster
FreeWheel
Google Adsense for Video
HIRO-Media
InSkin Media
JD Project
LiveRail
Panache
Platform-A
ScanScout
Smart AdServer
Smartclip
SpotRails
SpotXchange
Tremor Media
Utarget.FOX
YuMe

Distribution
AnySource Media
AOL Video
Bebo
Glam Media
Metacafe
Preview Networks
TubeMogul
Veoh Networks
Mobile
AtomiZ
Azuki Systems
Nellymoser
Transpera
vtap
Yospace

Reporting and Analytics
GlanceGuide
Nedstat
Nielsen Online
Omniture
Quantcast
Snoobi
TubeMogul
Visible Measures

Search and Discovery
Blinkx
Cooliris
EveryZing
Lingospot
Loomia
Taboola
Vibrant Media

Social Media
Automattic Inc.
Clearspring
Gigya
IntenseDebate
iWidgets
JS-Kit
Meebo
Pluck
Six Apart
Slide
Sprout
Viewer Experience
Audible Magic
dotSUB
Limelight Networks
PLYmedia
Quova

Solution Partners
Adjust Your Set
Best Before Media
Blonde
Cantos
Code and Theory
Cynergy
HubSales
IDINI Consulting Group
Maverick Television
Method
myvideorights.com
NBTV Studios
Oasis Technology Partners
OgilvyInteractive
Red Star 18
Schematic
Serranetga
Simply Media
Slamcore
StoryWorks Media
StudioNow
Thinkdigital
Twin Technologies
VivaKi
xif
* DoubleClick is a trademark of Google Inc.

About Brightcove
Brightcove is an online video platform. Media companies, businesses and organizations worldwide use Brightcove to publish and distribute video on the Web. Founded in 2004, Brightcove is a Software-as-a-Service (SaaS) business with offices across North America, Europe and Asia. For more information, visit http://www.brightcove.com.

“YuMe’s behavioral targeting allows advertisers to reach highly qualified audiences while they are engaged with premium video content, and to show those audiences ads that are more likely to interest than annoy them” said Jayant Kadambi, YuMe’s Co–founder and President. “We are offering advertisers access to highly qualified intent–based audiences, which will deliver greater performance than less stringent interest-based targeting.”

Beginning today, YuMe will offer advertisers the ability to target ads against intent–based audiences in the auto, travel and retail verticals. For example, auto manufacturers will now have the opportunity to target video ads only to viewers who have recently compared car prices online. Additional audience groups will be added in the coming months. By reaching highly qualified audiences in an engaging video environment, marketers using YuMe’s behavioral targeting system will be able to achieve unprecedented ROI and levels of engagement with their online video ad campaigns.

YuMe’s behavioral targeting system also benefits the 400+ publishers in its ad network by increasing the overall value of their video inventory. YuMe will now be better able to leverage the full breadth of video content represented across its network. For example, if an advertiser wants to reach frequent air travelers, YuMe can deliver those consumers both when they are watching travel–related programs and when they are watching different categories of videos on other sites that are part of the YuMe network.

YuMe’s network reaches an audience of over 136 million unique visitors—or 72% of the U.S. online population—offering ad placement opportunities in more than 500 million video streams of premium content every month. For more information about YuMe or to inquire about advertising opportunities, visit http://www.yume.com/advertisers.html.

About YuMe
YuMe is the largest dedicated online video ad network and ad management system. With 400+ websites, more than 500 million video streams, and over 130 million unique visitors, the YuMe network provides both audience scale and quality reach for advertisers. The YuMe ad management system gives advertisers and publishers the unprecedented ability to identify, classify, and track content to ensure brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms—Web, downloads, mobile, and IPTV. Key YuMe innovations include the first cross–platform ad solution and the ability to serve multiple ad formats and placements through a single, unified system. YuMe is a privately held company headquartered in Redwood City, CA and backed by Khosla Ventures, Accel Partners, BV Capital and DAG Ventures.

For more information, visit YuMe’s website at www.yume.com and the take2video blog at www.yume.com/blog.

Quite a quick investigation and resolution from comScore… but let’s have a recap into the whole story:

- a relatively obscure video network, YuMe, found itself ranked #8 in June’s Ad Focus rankings, with a reported audience of 134 million unique visitors and 71% reach among U.S. Internet users – all this as a result of their recent deal with Microsoft to monetize their remnant video inventory;

- raised voices in the industry led to a brief investigation, when comScore decided to demote YuMe to the 35th place and discount the Microsoft traffic as it was ‘inappropriately assigned’;

- YuMe protests and demands more uniform measurement procedures across ad networks, or a split between traditional display ad networks and video ad networks;

- comScore responds in just a couple of days and reinstates YuMe, saying ‘ComScore has verified that a legitimate business relationship exists between YuMe and Microsoft through documentation provided.’

While YuMe can rejoice now for the second time, there are major question marks in regard to comScore’s transparency:

- how’s their justification standing, since the initial issue wasn’t the ‘legitimacy’ of the YuMe – Microsoft deal, but the way impressions were counted (the whole Microsoft traffic was counted into YuMe’s network, and not only the one actually monetized by YuMe);

- what are the implication of comScore’s recent statement that ‘YuMe meets all current rules for inclusion as a custom entity in the Ad Focus category’ – if this is a custom entry in the rankings, how is it measurable and comparable with the other entries?

You may still have it fresh in your memory what the problem was: YuMe claimed inconsistent measurement for ad networks, sometimes considering only the traffic actually monetized, and sometimes considering the whole traffic.

comScore has decided to report both potential reach and actual reach for online advertising networks, putting an end to the speculations. Please find below the press release in full.

RESTON, VA, August 12, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it will provide enhanced measurement of the audiences for online advertising networks effective with August data, which will be released in mid-September. The new reporting structure will provide two sets of measures—the “potential reach” for each network and an “actual reach” reading.

The “potential reach” measure will be a calculation of the unduplicated visitors to all sites with which each ad network has contracted to deliver advertising. The definitions will be based on written documentation and confirmation provided by the networks. This measure represents the largest potential reach a network could deliver if all parts of the network are used to deliver ads.

The “actual reach” measure will represent the reach of the ads that are actually served by the network during a given reporting period. In order to report “actual reach,” networks must participate by providing comScore with the appropriate identification protocols for rendered ads. Consequently, only participating networks will be included in the “actual reach” report.

“We believe these two toolsets provide the information that ad agencies need when they are deciding on which advertising networks to consider for ad buys. And, the ad networks will have the high quality, third-party information needed to compete for advertising dollars,” commented Magid Abraham, President and CEO of comScore, Inc. “Ad networks are a vital means of monetizing most Web sites and delivering high reach to advertisers. These new metrics provides ad networks, agencies and advertisers with the accurate information needed for buying and selling advertising.”

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate.

What is the story, anyway?

Back in July 21st, comScore reported that YuMe had over 134 million unique visitors in June – this figure made YuMe the 8th largest ad network overall, and undoubtedly the largest video ad network.

Here’s what the original comScore Media Metrix report for June 2008 stated:

1. Platform-A / 170,312
2. Yahoo! Network / 158,064
3. Google Ad Network / 154,419
4. Specific Media / 148,311
5. ValueClick Networks / 141,915
6. Yahoo! / 138,426
7. Tribal Fusion / 137,569
8. YuMe Video Network / 134,864
9. Google / 131,697
10. Casale Media Network 128,569

However, comScore’s Ad Focus report for June shows YuMe to be ranked 32nd, with only 59.2 million unique visitors.

What has happened?

The web measurement service simply changed their initial rankings and hasn’t even notified YuMe or otherwise publicly note a correction. A spokesperson for comScore said that some of the MSN traffic assigned to YuMe was incorrect and that the new figures published in the Ad Focus report do not include this “inappropriately assigned” traffic. The sudden surge in traffic volumes registered by YuMe in June were, indeed, a result of their earlier deal with Microsoft to serve ads on their remnant inventory – however, the initial comScore figures counted all MSN page views and not only the ones where ads were actually served.

Molly Gallatin, Director of Marketing for YuMe, expressed her disappointment over comScore not using the same rules for all sites: “it’s fine if comScore decided the way visitors are rolled up in the Ad Focus report is not ideal and they want to change how the report is compiled. But then they have to change it for everyone, not just one network.”

What YuMe brought to everybody’s attention is that it’s customary for ad networks to get credit for all traffic of a site and not just for the monetized inventory, since all traffic represents a possible audience for the ads across a portal – especially in YuMe’s case when most of MSN’s pages carry videos.

YuMe is now working with comScore to provide additional data on their agreements with various publishers, and hope to have their initial ranking as number 8 restored, or at least reach a compromise.

Arguably, video networks should be separated from display ad networks since the comparison would not be fair: video ads can run both within videos and in display ad units. The major source of inexactities and conflicts when comparing video networks with display ad networks is that, in the case on in-stream ads, they only run when a visitor engages with the video, thus remaining uncounted for a large portion of the page views.

What will comScore do? The fair option is to simply split the rankings, as YuMe suggested. Another one would be to publicly announce a new uniform methodology in ranking the ad networks, after discussions and agreements with all parties involved. What will it be, no idea yet.

Ad Focus Property / Total Unique Visitors (000)
1. Platform-A / 170,312
2. Yahoo! Network / 158,064
3. Google Ad Network / 154,419
4. Specific Media / 148,311
5. ValueClick Networks / 141,915
6. Yahoo! / 138,426
7. Tribal Fusion / 137,569
8. YuMe Video Network / 134,864
9. Google / 131,697
10. Casale Media Network 128,569

Source: comScore Media Metrix, June 2008

In 2008 alone, the YuMe network has added many top–notch video publishers including Microsoft, Demand Media and blip.tv, and many others, increasing the total number of YuMe publishers by more than 75%.

“Our commitment to video, proven platform and explosive growth makes YuMe without a doubt the best place to buy video advertising in premium content on a national scale,” said Jayant Kadambi, YuMe’s co–founder and CEO. “Our powerful video ad serving platform delivers maximum value for advertisers and publishers by matching each ad with the right video and the right viewer at the right time.”

Along with this quantifiable momentum showcased in comScore’s recent data release, YuMe has also closed a contract with Shopping.com, who, along with previously announced partners SpotXchange and Google’s AdSense for Video, will be providing performance advertising feeds to YuMe’s Adaptive Campaign Engine (ACE). ACE helps publishers achieve the highest fill rates and effective CPMs possible by matching each video ad impression in their inventory to the best money–making opportunity from their own sales team or a third^–party seller.

YuMe offers the only video advertising technology that can dynamically serve, target and optimize video ads in real–time across all digital media platforms, from destination websites to P2P downloads to mobile phones, letting advertisers achieve unprecedented reach with a single buy.

About YuMe
YuMe is the largest dedicated online video ad network and ad management system. With 400+ websites, more than 500 million video streams, and 134 million unique visitors, the YuMe network provides both audience scale and quality reach for advertisers. The YuMe ad management system gives advertisers and publishers the unprecedented ability to identify, classify, and track content to ensure brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms—Web, downloads, mobile, and IPTV. Key YuMe innovations include the first cross–platform ad solution and the ability to serve multiple ad formats and placements through a single, unified system. YuMe is a privately held company headquartered in Redwood City, CA and backed by Khosla Ventures, Accel Partners, BV Capital and DAG Ventures.

For more information, visit YuMe’s website at www.yume.com and the take2video blog at www.yume.com/blog.

I got to think more about this deal and it surely makes sense now… Microsoft wanted Yahoo, but only if it came as a bargain. It didn’t. They were in discussions with YuMe all this time and it seems that what they were really after was a large chunk of the video advertising pie. They got it not only through the YuMe deal that’s supposed to monetize their video inventory, but also through the acquisition of Navic, for TV ads. Google is way behind in the video ads game and finding ways to monetize video content – Microsoft just took a good leap with its recent moves.

I guess we’ll soon witness Google speeding up on their video advertising efforts, opening their currently closed programs (Google In-video, for example, consisting of text overlays) and be more aggressive in their approach to monetize TV (AdWords for TV, where they even reimburse advertisers some of the costs to produce TV creatives but the program is still far from being a success).

YuMe is a large video ad network and is reported to begin managing Microsoft’s unsold video inventory across online properties (MSN News, Entertainment, Sports) as of later this summer.
Microsoft’s excess inventory of video ads is to be sold by YuMe on targeted packs such as genres and user profile, opening doors to a better monetization.

Microsoft is also reported to start making use of NetworkMe as part of the YuMe deal, gaining a better view and forecasting of the available video inventory. NetworkMe is a feature of the YuMe ad platform that allows publishers to aggregate their video content in private ad networks that are easier to manage and work with.

A bit of background on YuMe if you wish: 400+ sites in their network, serving 150+ million video streams to almost 47 million unique visitors.

You can read the entire press release on YuMe here.

Redwood City, CA—April 28, 2008 —YuMe, the largest dedicated advertising network created and optimized for broadband video, said it will make available today the first free platform that will allow any publisher or advertiser to create large private networks for distributing online video advertising.

With NetworkMe, publishers can pool their entire video inventory into an ad network, selling directly to advertisers.  This approach will allow media companies to represent all of their independent properties collectively to media buyers, and to maximize the CPMs and fill–rates across their properties by taking advantage of YuMe’s powerful publisher platform.

“Media companies thrive on selling premium content to advertisers at premium prices,” said Jayant Kadambi, CEO and co–founder of YuMe. “With NetworkMe, we’ve created a way for video publishers to get the advantages of working with a leading ad network without giving up control of their inventory or their brand.”

Today, even the individual sites of large television networks have trouble offering enough ad impressions for large scale video campaigns.  In addition to gaining access to YuMe’s state of the art ad serving and targeting technology, NetworkMe publishers will enjoy unprecedented inventory liquidity.  These publishers will be able to tap into the broader YuMe advertising network if they need additional impressions to fill a campaign, or to release inventory into the YuMe network to increase fill rates.

YuMe’s network already reaches an audience of 47 million unique visitors, connecting advertisers with more than 400 websites that offer ad placement opportunities in more than 150 million video streams of premium content every month.

YuMe offers the only video advertising technology that can dynamically serve, target and optimize video ads in real-time across all digital media platforms, from destination websites to P2P downloads to mobile phones, letting advertisers achieve unprecedented reach with a single buy.  ACE—YuMe’s recently launched Adaptive Campaign Engine—helps publishers achieve the highest fill rates and effective CPMs possible by matching each video ad impression in their inventory to the best money–making opportunity from their own sales team or a third-party seller.

About YuMe
YuMe is the largest dedicated online video ad network and ad management system. With 400+ websites, more than 150 million video streams, and 46.9 million unique visitors, the YuMe network provides both audience scale and quality reach for advertisers. The YuMe ad management system gives advertisers and publishers the unprecedented ability to identify, classify, and track content to ensure brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms—Web, downloads, mobile, and IPTV. Key YuMe innovations include the first cross–platform ad solution and the ability to serve multiple ad formats and placements through a single, unified system. YuMe is a privately held company headquartered in Redwood City, CA and backed by Khosla Ventures, Accel Partners, BV Capital and DAG Ventures.

For more information, visit YuMe’s website at www.yume.com and the take2video blog at www.yume.com/blog.

Redwood City, CA—April 28, 2008 —YuMe, the largest dedicated video ad network on the Web, today announced it has begun early beta testing of its AdMe Campaign Window, the first desktop utility that will allow advertisers to monitor and optimize online video ad campaigns across the net in real-time.

“We’re building tools like AdMe to help advance advertisers’ ability to manage, track and evaluate campaigns in the field rather than just evaluating a report after a campaign has run,” said Jayant Kadambi, CEO and co–founder of YuMe. “AdMe is going to be an important tool in helping advertisers optimize video ad campaigns across the Web to ensure delivery and performance metrics are met throughout the lifecycle of a campaign.”

YuMe’s new AdMe Campaign Window will display the current status of an advertiser’s online video campaign and offer alerts when campaigns are underperforming. Initially, AdMe will track campaigns running on the YuMe platform and shortly thereafter advertisers will be able to view real–time data on campaigns running on any site or network.

AdMe is an important advancement in bringing transparency to online video advertising campaigns. Only YuMe offers advertisers the ability to centrally measure and manage campaigns right from their desktop, making it easy to see which placements are live the day of launch, how the campaign is pacing against delivery goals and to evaluate and optimize a campaign’s performance based on quantified results.

The company will test the new desktop analytics tool with several leading advertising agencies in the coming weeks and will release the product to the industry in the third quarter of this year.

About YuMe
YuMe is the largest dedicated online video ad network and ad management system. With 400+ websites, more than 150 million video streams, and 46.9 million unique visitors, the YuMe network provides both audience scale and quality reach for advertisers. The YuMe ad management system gives advertisers and publishers the unprecedented ability to identify, classify, and track content to ensure brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms—Web, downloads, mobile, and IPTV. Key YuMe innovations include the first cross–platform ad solution and the ability to serve multiple ad formats and placements through a single, unified system. YuMe is a privately held company headquartered in Redwood City, CA and backed by Khosla Ventures, Accel Partners, BV Capital and DAG Ventures.

For more information, visit YuMe’s website at www.yume.com and the take2video blog at www.yume.com/blog.

Redwood City, CA— February 26, 2008— YuMe, the largest online video advertising network, today announced the addition of PointRoll’s TickerBoy video solution to its expansive selection of offerings available to advertisers. The in-stream video overlay ad unit is powered by the “TickerBoy” technology developed by PointRoll, the leading provider of rich media technology solutions, as another creative alternative to pre-roll ads. YuMe will also support PointRoll’s suite of rich media ad formats and has joined PointRoll’s select Included Program to open the door for a wider range of opportunities as well as significant cost savings for advertising agencies and their clients.

As online video grows in popularity among consumers, advertisers are seeking new and creative ways to reach this key audience in a non-intrusive, fully interactive manner. PointRoll’s TickerBoy technology enables an interactive banner ad to be integrated within a streaming video, without obstructing the viewing experience. When the ad overlay is clicked on by a consumer, the ticker expands to launch a video or interactive rich media ad within the player window while the video pauses.

“TickerBoy lets advertisers provide consumers with a fully interactive, branded dialogue that complements their online video experience rather than distracting from it,” said Jayant Kadambi, CEO of YuMe. “We’re pleased to expand our growing roster of innovative ad products with this new format, and to be the first video advertising network to offer our clients the benefits afforded by membership in PointRoll’s Included Program.”

With more than 30 members, including iVillage, AOL, MSN, Yahoo!, About.com, NYTimes.com, Walt Disney Internet Group, MySpace, IGN and Advertising.com, PointRoll’s Included Program makes discounted pricing available for advertisers seeking to adopt rich media solutions. By collaborating with online publishers who understand the strategic value of rich media, PointRoll removes traditional price and distribution barriers often encountered in such initiatives. PointRoll’s large agency/advertiser sales force leverages the Included Program in the thousands of sales calls the company conducts each year, acting as an extension of the publisher’s sales force and providing access to a broader range of advertising media buys.

“We are thrilled to have YuMe as a strong video partner in the Included Program. In-stream video advertising is on the rise and marketers are increasingly utilizing online advertising with video as a key brand vehicle,” said Jason Tafler, CEO of PointRoll. “TickerBoy creates a deeper, longer brand dialogue that encourages participation without being disruptive to the user, and we believe this will benefit advertisers and publishers in the YuMe network.”

TickerBoy will also now be supported by YuMe’s Adaptive Campaign Engine (ACE), a recently launched feature of YuMe’s ad management system, which helps publishers in its network match each video ad impression with the best money-making ad placement in real time. A unique capability of YuMe’s platform, ACE supports the delivery of ads from multiple sources: publisher sales team, YuMe sales team, third-party ad networks, third-party syndication feeds, and now PointRoll’s TickerBoy and rich media ad formats. With this announcement, YuMe adds yet another option to its leading ad management platform to help publishers maximize inventory revenue.

To view demos of the various ad placements available on the YuMe video network, including TickerBoy, visit the ad gallery at http://www.yume.com/ad_gallery/gallery.html.

About PointRoll

PointRoll, a wholly owned subsidiary of Gannett Co., Inc. (NYSE: GCI), offers a solution to the limited performance of standard banner ads by effectively bringing a mini-website to the user without requiring a click. PointRoll’s superior rich media technology and service enable advertisers to connect with consumers by creating an interactive online environment that generates conversion. With interactive features such as streaming video, polling, instant email, data collection and more, marketers can easily create and deliver ads that build brand and drive sales. The result: great creative controlled by the user and improved ad effectiveness without the negative experience associated with intrusive technologies. Additionally, PointRoll delivers comprehensive, real-time reporting that definitively illustrates return on investment. For more information, please visit www.pointroll.com

About YuMe

YuMe is the first dedicated video advertising network and ad management system built exclusively for the new world of Web video. With 400+ websites, more than 150 million video streams, and 46.9 million unique visitors, the YuMe network provides both scale and quality for advertisers. The YuMe ad management system gives advertisers and publishers the unprecedented ability to identify, classify, and track content to ensure brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms—Web, downloads, mobile, and IPTV. Key YuMe innovations include the first cross-platform ad solution and the ability to serve multiple ad formats and placements through a single, unified system. YuMe is a privately held company headquartered in Redwood City, CA and backed by Khosla Ventures, Accel Partners, BV Capital and DAG Ventures. For more information, visit YuMe’s website at www.yume.com and the take2video blog at www.yume.com/blog.