Category Page for: YuMe

YuMe Launches Behavioral Targeting for Online Video Ads to High Quality Intent–Based Audiences

» by Otilia Otlacan September 11th, 2008 at 11:51 am » Comments (0)

Redwood City, CA — YuMe, the largest dedicated video ad network on the Web, announced the launch of a new behavioral targeting system that will allow advertisers to target their messages to viewers on a national scale based on video viewing interests and purchase intent. YuMe will leverage data about viewers’ video consumption habits, online search histories, and browsing behaviors to deliver highly relevant ads to consumers who have demonstrated their intent to buy a particular type of good or service. “YuMe’s behavioral targeting allows advertisers to reach highly qualified audiences while they are engaged with premium video content, and ...more »

YuMe Leaps Back into comScore’s Top 10 Ad Networks

» by Otilia Otlacan August 18th, 2008 at 4:44 pm » Comments (3)

Remember all the Yume - comScore drama going on in regard to YuMe's ranking in the ad networks top? It all seems to have been resolved for YuMe and they're now right back at number 8. Still, some thorny questions are left unanswered. Quite a quick investigation and resolution from comScore... but let's have a recap into the whole story: - a relatively obscure video network, YuMe, found itself ranked #8 in June's Ad Focus rankings, with a reported audience of 134 million unique visitors and 71% reach among U.S. Internet users - all this as a result of their recent deal ...more »

comScore Enhances Reporting of Ad Networks’ Audiences - YuMe Concerns Addressed

» by Otilia Otlacan August 13th, 2008 at 10:20 am » Comments (0)

Leading digital measurement firm has quickly responded (even if only indirectly) to the can of worms opened by the YuMe story. You may still have it fresh in your memory what the problem was: YuMe claimed inconsistent measurement for ad networks, sometimes considering only the traffic actually monetized, and sometimes considering the whole traffic. comScore has decided to report both potential reach and actual reach for online advertising networks, putting an end to the speculations. Please find below the press release in full. more »

YuMe and comScore Quarrel Over Top 10 Ad Networks Ranking

» by Otilia Otlacan August 11th, 2008 at 11:42 am » Comments (3)

The folks at YuMe cheered on July 21st, when they issued a press release in regard to their big jump in comScore's top 10 online ad networks. Now, their enthusiasm seems to have turned in anger, since comScore decided to amend the report without even having notified YuMe. What is the story, anyway? Back in July 21st, comScore reported that YuMe had over 134 million unique visitors in June - this figure made YuMe the 8th largest ad network overall, and undoubtedly the largest video ad network. Here's what the original comScore Media Metrix report for June 2008 stated: more »

YuMe Ranked Largest Video Ad Focus Property

» by Otilia Otlacan July 30th, 2008 at 8:41 am » Comments (0)

Redwood City, CA—July 21, 2008 —YuMe announced today that it is the largest video ad network in the US by unique visitors, and that it has cracked the top 10 in comScore’s June 2008 Ad Focus report from its Media Metrix service. comScore reported today that the YuMe network had over 134 million unique visitors in June 2008, making YuMe the 8th largest ad focus property overall, and easily the largest dedicated to video advertising. YuMe’s total potential reach is 71% of the US online population every month. Ad Focus Property / Total Unique Visitors (000) 1. Platform-A / ...more »

Microsoft Gets Ahead in Video Advertising Through the YuMe and Navic Deals

» by Otilia Otlacan June 19th, 2008 at 10:03 am » Comments (0)

Some sites have reported the Microsoft - Yume deal as an acquisition, which is not what I initially understood from YuMe's PR. YuMe confirmed recently that the deal is indeed a partnership and not an acquisition, so that clears the waters in case there was any confusion or doubt. I got to think more about this deal and it surely makes sense now... Microsoft wanted Yahoo, but only if it came as a bargain. It didn't. They were in discussions with YuMe all this time and it seems that what they were really after was a large chunk of the video advertising ...more »

Microsoft and YuMe Partner to Sell Microsoft’s Video Inventory

» by Otilia Otlacan June 17th, 2008 at 9:53 am » Comments (1)

Following Yahoo partnering with Google, it has emerged that Microsoft has partnered with YuMe for the very same reason: distributing and monetizing unsold inventory. To quote Rob Bennett, GM of MSN Entertainment, Video and Sports, 'We will further maximize the value of our unsold video inventory through YuMe's robust platform.' YuMe is a large video ad network and is reported to begin managing Microsoft's unsold video inventory across online properties (MSN News, Entertainment, Sports) as of later this summer. Microsoft's excess inventory of video ads is to be sold by YuMe on targeted packs such as genres and user profile, opening doors ...more »

YuMe Lets Publishers Take Control of Their Video Advertising with New NetworkMe Solution

» by Otilia Otlacan April 28th, 2008 at 8:44 am » Comments (0)

Now Any Web Publisher Can Build a Network for Placing, Distributing Ads; Maintain Control of Advertiser Relationships While Using Top Notch Technology Redwood City, CA—April 28, 2008 —YuMe, the largest dedicated advertising network created and optimized for broadband video, said it will make available today the first free platform that will allow any publisher or advertiser to create large private networks for distributing online video advertising. With NetworkMe, publishers can pool their entire video inventory into an ad network, selling directly to advertisers. This approach will allow media companies to represent all of their independent properties collectively to media buyers, and to ...more »

YuMe to Release AdMe Live Campaign Window for Real-Time Online Video Analytics on the Desktop

» by Otilia Otlacan April 28th, 2008 at 8:41 am » Comments (0)

Internet’s Largest Dedicated Video Ad Network Advances Transparency in Online Video Ad Campaigns, Plans to Test AdMe Campaign Window in Top Agencies Redwood City, CA—April 28, 2008 —YuMe, the largest dedicated video ad network on the Web, today announced it has begun early beta testing of its AdMe Campaign Window, the first desktop utility that will allow advertisers to monitor and optimize online video ad campaigns across the net in real-time. “We’re building tools like AdMe to help advance advertisers’ ability to manage, track and evaluate campaigns in the field rather than just evaluating a report after a campaign has run,” said ...more »

YuMe Offers Video TickerBoy Ads Powered by PointRoll

» by Otilia Otlacan February 26th, 2008 at 12:00 am » Comments (0)

YuMe Joins PointRoll "Included Program" to Enable Simple, Cost-Effective Rich Media Advertising Adoption for Clients Redwood City, CA— February 26, 2008— YuMe, the largest online video advertising network, today announced the addition of PointRoll's TickerBoy video solution to its expansive selection of offerings available to advertisers. The in-stream video overlay ad unit is powered by the "TickerBoy" technology developed by PointRoll, the leading provider of rich media technology solutions, as another creative alternative to pre-roll ads. YuMe will also support PointRoll's suite of rich media ad formats and has joined PointRoll's select Included Program to open the door for a wider ...more »