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Study Proves that TV 2.0 Media Planning Can Extend Reach, Achieve Higher Brand Recall, and Be More Cost Effective
YuMe-Nielsen Study Reveals How Major Consumer Healthcare Brand Increased Reach by 14%, Frequency by 18%, and Decreased CPMs by 11% with a Combined TV and Video Campaign REDWOOD CITY, CA – YuMe, the operating system for TV 2.0, today announced the results of a joint study with Nielsen, which quantifies the true impact of online [...]
YuMe’s Ad Visibility Technology Guarantees Every Impression Counts, Enhances Video Brand Security
Industry-First Viewport Detection Technology and Other Video Advertising Essentials Optimize Campaign Performance and Viewer Experience REDWOOD CITY, CA – YuMe, the operating system for TV 2.0, today announced Ad Visibility capabilities to guarantee that brand marketers’ video ads are always visible to viewers, eliminating wasted impressions and ensuring higher ROI on their ad spend.
LG Electronics Expands Power of Brand Advertising with Interactive Smart TV Solution
LG Advertising Platform, Powered by YuMe’s Advertising Technology and Sales, Offers Comprehensive, Engaging Option for Developers and Advertisers ENGLEWOOD CLIFFS, NJ – Already a leader in Smart TV products, LG Electronics has expanded its offerings for television application developers, content distributors and advertisers with the world’s first integrated advertising platform for Smart TV applications. The [...]
YuMe to Power LG Electronics’ Global Smart TV Ad Platform, 1st Video Advertising Platform for Internet-Connected TVs; Announces Charter Advertiser Toyota
YuMe’s Operating System for TV 2.0 Enables Advertisers to Reach Consumers through LG Smart TVs, Blu-ray DiscTM Players, and Smart TV Upgraders REDWOOD CITY, CA – Heralding a first for the advertising industry, YuMe announced the availability of YuMe’s video advertising solution for Internet Connected TVs, the Embedded software development kit (SDK). LG Electronics is [...]
Interview: Scot McLernon (Chief Revenue Officer, YuMe) Explains How New Video Ads Formats Can Increase Brand Engagement
Following YuMe’s recent launch of interactive ads for engagement across online, connected TV and mobile platforms, we have talked to Scot McLernon, YuMe’s Chief Revenue Officer, who explains further how brands can achieve superior audience engagement through video ads. Otilia Otlacan: YuMe has just launched three ad units, all focused on increasing the brand engagement [...]
YuMe Launches New Standard in Pre-Roll; Incorporates Social and Interactivity to Increase Audience Engagement
Company Offers Portfolio of Interactive Ads for Engagement Across Online, Connected TV and Mobile Platforms REDWOOD CITY, CA – YuMe, the leading relevant video advertising technology company, today announced the availability of new product offerings focused on increasing brand engagement impact of video ads. The new initiative, YuMe Ads, consists of an entirely new base [...]
Jayant Kadambi, Co-Founder of YuMe, to Take the Helm
Michael Mathieu, who led YuMe’s sales growth, to step down from day-to-day, continue to serve on board of directors REDWOOD CITY, CA – YuMe, the leading relevant video advertising technology company, announced that co-founder Jayant Kadambi has been named CEO as YuMe expands to the next phase of technology growth. Michael Mathieu, who led the [...]
Slacker Radio Chooses YuMe’s Ace for Publishers Platform for Cross-Platform Video Advertising
YuMe Ad Management Solution Enables Leading Digital Music Company to Run Video Advertising Campaigns Across Multiple Devices Seamlessly REDWOOD CITY, Calif. – YuMe, the leading relevant video advertising technology company, announced that Slacker, Inc., a top digital radio service that offers a diverse and highly personalized digital music experience, is using the ACE for Publishers [...]
YuMe Acquires Appealing Media, Enters European Market
YuMe Opens UK Office, Acquires Leading Premium Mobile Video Advertising Technology and Network REDWOOD CITY, Calif. & LONDON – YuMe, the leading relevant video advertising technology company, announced the launch of YuMe Europe with its first office in London, and the acquisition of Appealing Media, the premium mobile video advertising company serving customers such as [...]
Ooyala Launches Monetization and Yield Optimization Service with YuMe
New Service Allows for Quick Monetization and Fill-Rate Optimization for Unsold Premium Video Advertising Inventory MOUNTAIN VIEW, Calif. & REDWOOD CITY, Calif. – Ooyala, Inc., www.ooyala.com, the leader in online video management, analytics and monetization, announced a partnership with YuMe, the leading relevant video advertising technology company, to make YuMe available as a turnkey monetization [...]
YuMe Announces Video Advertising Integration for Content Providers on Roku Platform
YuMe Technology to Power Advertising for Roku Streaming Players REDWOOD CITY, Calif. – YuMe, the leading relevant video advertising technology company, announced that it is providing video advertising for content partners on Roku’s best-selling and award-winning streaming player. Roku and YuMe collaborated to create a straight forward template for a simple integration of channel partners, [...]
YuMe Unveils ACE for Publishers 3.0, Enabling Publishers to Maximize Video Revenue
YuMe Relevance Engine Powers New Tools to Package And Deliver Content Across Multiple Screens and to Syndication Partners REDWOOD CITY, Calif. – YuMe, the leading relevant video advertising technology company, today announced the 3.0 version of its ACE for Publishers (AFP) platform, which enables publishers to streamline operations and better monetize online video content. By [...]
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