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Yahoo! Labs Launches AdLabs to Advance the Science of Digital Advertising
New study proves the power of hyperlocal online ad targeting in driving sales SUNNYVALE, Calif. – Yahoo! Inc. (NASDAQ: YHOO) announced the launch of Yahoo! AdLabs, a group focused on providing scientific leadership to the industry and accelerating innovation in digital advertising products through Yahoo! Labs (http://labs.yahoo.com/), one of the world’s premier industrial research organizations.
comScore Releases December 2009 Ranking of Top Ad Networks
AOL Advertising Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world reported the top 15 ad networks based on their reach among U.S. Internet users in December 2009. The ranking showed that AOL Advertising remains the top [...]
Yahoo! Introduces Ad Interest Manager
Provides Consumers with Greater Transparency and Control over Their Online Advertising Experience WASHINGTON – Yahoo! Inc. (NASDAQ:YHOO) released a beta version of a new consumer tool called Ad Interest Manager, which takes transparency in online advertising to a new level for building user trust. Ad Interest Manager http://privacy.yahoo.com/aim is a central place where Yahoo! visitors [...]
Microsoft, Yahoo! Change Search Landscape
Global Deal Creates Better Choice for Consumers and Advertisers SUNNYVALE, Calif. & REDMOND, Wash. – Yahoo! and Microsoft announced an agreement that will improve the Web search experience for users and advertisers, and deliver sustained innovation to the industry. In simple terms, Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide [...]
Yahoo! Launches Self-Serve Display Ad Solution
Yahoo! My Display Ads, Powered by AdReady, Helps Small Businesses Reach Big Audiences SUNNYVALE, Calif. – Yahoo! Inc. (NASDAQ:YHOO) announced the pilot launch of Yahoo! My Display Ads, a self-serve display ad solution designed to help small and medium-sized businesses easily reach their target audiences on Yahoo! and its extended network of partner sites. Powered [...]
comScore Releases April 2009 U.S. Ranking of Top 25 Ad Networks
AOL’s Platform-A Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 25 ad networks based on their reach among U.S. Internet users in April 2009. The ranking showed that AOL’s Platform-A remains the [...]
Industry Click Fraud Rate Climbs to Highest Level Reaching 17.1 Percent in Q4 2008
Click Fraud Traffic from Botnets Breaks New Barrier Growing to 31.4 Percent AUSTIN, Texas – Click Forensics™, Inc. released industry pay-per-click (PPC) fraud figures for the fourth quarter 2008 from the search advertising industry’s leading independent click fraud reporting service – the Click Fraud Index® (www.ClickFraudIndex.com). Now in its fourth year, the Click Fraud Index [...]
comScore Media Metrix Ranks Top 50 U.S. Web Properties for October 2008
U.S. Presidential Race Drives Americans Online for Election News Halloween and Early Holiday Browsing Boost Traffic to Retail Sites RESTON, VA, November 20, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for October 2008 based on [...]
Yahoo! Launches Transformative Digital Ad Platform
San Francisco Chronicle and San Jose Mercury News First Customers to Go Live NEW YORK – Emmy Award nominee and Golden Globe Award winner Jon Hamm of AMC’s original drama series Mad Men, today joined Yahoo!’s Chief Executive Officer Jerry Yang, President Sue Decker and Executive Vice President of Yahoo! U.S. Hilary Schneider for the [...]
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