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Category Page for: Yahoo APT

comScore Media Metrix Ranks Top 50 U.S. Web Properties for October 2008

» by Otilia Otlacan November 25th, 2008 at 9:30 am » Comments (0)

U.S. Presidential Race Drives Americans Online for Election News Halloween and Early Holiday Browsing Boost Traffic to Retail Sites RESTON, VA, November 20, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for October 2008 based on data from the comScore Media Metrix service. The U.S. presidential election, Halloween and the approaching holiday season were significant drivers of Internet traffic for the month. “The historic presidential race had millions of Americans glued to their computers for the latest news during the final stretch of ...more »

Yahoo! Launches Transformative Digital Ad Platform

» by Otilia Otlacan September 25th, 2008 at 1:46 pm » Comments (0)

San Francisco Chronicle and San Jose Mercury News First Customers to Go Live NEW YORK - Emmy Award nominee and Golden Globe Award winner Jon Hamm of AMC’s original drama series Mad Men, today joined Yahoo!’s Chief Executive Officer Jerry Yang, President Sue Decker and Executive Vice President of Yahoo! U.S. Hilary Schneider for the 5th annual Advertising Week conference in New York to announce the launch of APT from Yahoo!. Formerly known as AMP!, APT from Yahoo! is an intelligent innovation in online media, a digital advertising solution that streamlines the process of planning, buying and optimizing display advertising. APT ...more »