VideoNuze Brings Together Top Executives from Comcast, Disney/ABC, Move Networks, MTV Networks and VivaKi to Discuss Future of Broadband Video and Monetization Models

Event to Take Place at Hudson Theatre in NYC on March 17 from 6:00pm-9:00pm

NEWTON, Ma. & NEW YORK – VideoNuze, the leading online publication for the broadband video industry, announced that it will be hosting the “2009 Broadband Video Leadership Evening” at the historic Hudson Theater in New York City on March 17th from 6:00-9:00pm. The event coincides with surging broadband video consumption and mounting industry disruption.

Recently, ComScore reported 13% month-over-month growth to a record 14.3 billion videos viewed in December 2008. As such, VideoNuze is bringing together top digital media and online advertising executives to discuss the implications of the shifting video landscape, evaluate different monetization models and address key industry challenges.
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Paris and Mountain View, California – August 6, 2008 – Publicis Groupe (EURONEXT Paris: FR0000130577) and Google (NASDAQ: GOOG) announced today that Publicis Groupe has agreed to acquire the Performics Search Marketing business (Performics) from Google.

Chicago-based Performics, one of the leading search marketing service providers, helps to improve the performance of advertisers’ investments and maximize client campaign effectiveness. Its profit-driving suite of marketing solutions includes Performics’ reporting platform, local platform, advanced market expertise and active account management.

The acquisition of Performics will enrich Publicis Groupe’s strong search capabilities and strengthen the offering of the VivaKi Nerve Center, a new strategic entity launched by the Groupe in June. VivaKi leverages the collective scale of Digitas, Starcom-MediaVest, Zenith-Optimedia and Denuo to develop new services, tools and partnerships, including new and emerging performance marketing platforms. The VivaKi Nerve Center includes a number of performance marketing assets, including Phonevalley, Webformance, Click2Sales and iBase. The addition of Performics will deliver a full and enhanced suite of performance marketing tools and capabilities to Publicis Groupe agencies and their clients.

Launched in 1998, Performics now employs nearly 200 search marketing specialists with employees in Chicago, San Francisco, New York, London, Hamburg, Sydney, Singapore and Beijing. The business will report into Curt Hecht, President of the VivaKi Nerve Center.
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The folks at Publicis and Vivaki seem unstoppable when it comes of creating new revenue streams in the online advertising world. They’re equal opportunity money-makers and work with all of the big 3: Microsoft, Google and Yahoo to build what they call an Audience on Demand Network, through the newly launched Vivaki Nerve Center. What’s even more interesting is that the network is open source, the first of its kind.

If all this is confusing to you, you may want to read the official release from Publicis, below. Juicy.

Paris, June 25, 2008 Publicis Groupe, today announced the creation of a new technology platform as part of its just launched VivaKi Nerve Center that will deliver the largest Audience on Demand Network in the digital advertising industry. The Audience on Demand Network will build upon Microsoft, Google, Yahoo! and Platform-A tools to enable clients to connect with precisely defined global audiences —e.g. moms, travellers, dog owners—in a single campaign buy across the multiple networks. To date, agencies and clients have had to work through a highly fragmented media environment of ad networks, exchanges and direct publisher relationships.

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