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Category Page for: VivaKi

Publicis Groupe to Acquire Performics Search Marketing Business

» by Otilia Otlacan August 6th, 2008 at 5:51 pm » Comments (1)

Paris and Mountain View, California – August 6, 2008 – Publicis Groupe (EURONEXT Paris: FR0000130577) and Google (NASDAQ: GOOG) announced today that Publicis Groupe has agreed to acquire the Performics Search Marketing business (Performics) from Google. Chicago-based Performics, one of the leading search marketing service providers, helps to improve the performance of advertisers’ investments and maximize client campaign effectiveness. Its profit-driving suite of marketing solutions includes Performics’ reporting platform, local platform, advanced market expertise and active account management. The acquisition of Performics will enrich Publicis Groupe’s strong search capabilities and strengthen the offering of the VivaKi Nerve Center, a new strategic entity ...more »

Publicis Groupe Creates First Open-Source Audience On Demand Network

» by Otilia Otlacan July 28th, 2008 at 11:12 am » Comments (0)

The folks at Publicis and Vivaki seem unstoppable when it comes of creating new revenue streams in the online advertising world. They're equal opportunity money-makers and work with all of the big 3: Microsoft, Google and Yahoo to build what they call an Audience on Demand Network, through the newly launched Vivaki Nerve Center. What's even more interesting is that the network is open source, the first of its kind. If all this is confusing to you, you may want to read the official release from Publicis, below. Juicy. Paris, June 25, 2008 Publicis Groupe, today announced the creation of a new ...more »