SAN FRANCISCO – VideoEgg, the brand engagement pioneer, announced it has agreed to acquire Six Apart, the leader in conversational media, to form SAY Media, a modern media company.1 SAY Media brings together influential voices and their communities to enable advertisers to reach a global audience of 345 million.2 The company provides systemic ways for advertisers to engage the social consumer in an era when attention is scarce and interruptive ad models are less effective.

Connecting rich experiences with attentive audiences. The new entity combines VideoEgg’s engagement technologies with Six Apart’s social publishing platform to power advertising campaigns that are more conversational and interactive. Through the creation of social hubs and influencer-driven custom content programs linked to the innovative AdFrames offering, SAY Media delivers engagement across display and mobile. The result is advertising that is more efficient, useful and social.

A powerful collection of influential creators, passion-based communities and engaging sites. SAY Media’s audience of 73 million social techies is larger than CNET, Wired, and IDG combined. At 25.5 million moms, SAY Media out-numbers Nickelodeon Family, BabyCenter and the CafeMom Network combined. The company’s 34 million sports enthusiasts are nearly 40 percent more than ESPN online. SAY Media partners with hundreds of powerful online sites and vertical communities like Talking Points Memo, BakeSpace.com, Daily Makeover, Divine Caroline, Gaia Online, Instructables, and Minyanville as well as influential voices including Jeff Katz, movie producer and founder of GeekWeek.com, Dr. Alan Greene, pediatrician and founder of DrGreene.com and Deborah Piscione, founder of celebrity news site Betty Confidential. Overall, SAY Media’s total audience will rank #1 in Blogs and #2 in Conversational Media, second only to Facebook.3

A platform for a new era. Media is changing faster than advertising, moving fluidly across devices and social platforms, and authored by a new breed of passionate, niche creators. Advertising technologies have not kept pace with the change. By creating better approaches to distribute, integrate and measure advertising experiences, The SAY Media Platform enables more brands to realize the potential of digital media, and enables more creators to grow audience and benefit from improved economics.

Matt Sanchez, CEO: “Media has fundamentally changed and the new models can’t be ignored. Content consumption patterns are being driven by social connections and new types of content creators and aggregators from Huffington Post to Perez Hilton to Angry Birds have built passionate audiences and grown strong media businesses out of the change. SAY Media is a media company designed to meet these new challenges and help advertisers find systemic ways to garner attention.”

Troy Young, President: “On-demand access to media has increased the value consumers ascribe to their attention. A recent study we conducted with comScore and IPG Labs shows they simply refuse to be subjected to sub-par ad experiences—and why should they? They don’t have to. This powerful indictment of the interruptive ad model validates our approach. We offer our clients what no other media company can—the ability to get attention and gain influence in a new media world that is more conversational, more interactive and more social.”

Mena Trott, Six Apart co-founder: “SAY Media continues Six Apart’s mission to make passionate creators successful. Whether on TypePad or another platform, developing a game or an application, the company will empower people to create great content and make money doing it. This acquisition marks a new beginning as we launch a modern media company centered on the creators, the content, and the audiences that are redefining media.”

Jonathan Nelson, CEO, Omnicom Digital: “VideoEgg’s history of delivering rich ad content gets really interesting when combined with the scale SAY offers in key verticals like women, parenting and young men. Add Six Apart’s social publishing technology and they will have the ability to make content an integrated part of the offering. This is timely proposition for media and creative agencies looking to move beyond banners.”

Jeff Katz, former executive at New Line Cinema and Fox and founder of GeekWeek.com: “The SAY Media team understands what drives me as a creator and supports my passion for producing genre content. Their expertise in engagement media, their dedicated sales team and unrivaled technology platform empower me to build a business by doing what I love—creating great content and connecting with my audience at GeekWeek.”

About SAY Media

SAY Media is a modern media company, the evolution of VideoEgg as it continues its mission to make online advertising better. SAY Media helps advertisers engage today’s social consumer through rich content experiences while helping creators monetize their work and grow their audiences. The company connects paid and earned media to deliver brand messages to an online audience of 345 million across display and mobile.

1 VideoEgg and Six Apart have entered into a reseller agreement, which allows each party to sell certain name products of the other party during the period prior to completion of the acquisition.

2 Calculations compiled by SAY Media using comScore’s global projections for VideoEgg and Six Apart as well as comScore’s measurement of total unduplicated audiences in US, Canada and the UK.

3 The vertical reach figures are SAY Media calculations based on comScore’s US July Plan Metrix, Key Measures and Cross Visiting tools.

Online video advertising networks and media ad serving platforms are forecast to generate $377 million in video CPM share and fee-based revenue in 2010, an increase of 41% over the prior year comparable. This report, Video Advertising Networks and Media Platforms: Revenue Forecasts 2010 – 2012, tallies provider and segment revenue by analyzing video inventory, sellout rates, CPMs, participation percentages and serving fee components of gross media spend. That data is aligned with business model analytics surrounding in-banner video serving, premium and remnant/3rd party pre-roll sales and ad serving, video overlays, search and the emerging mobile platform, each presented and detailed.

The report’s historical (2007-2009), current year and extended revenue forecast is amplified and supported by detailed industry Q & As, plus rigorous business model analysis spanning CPM share to inventory barter. Each video advertising network and platform is analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business model, sell-out percentages, CPMs by avail format, media spend and related revenue by provider, R & D initiatives and strategies to engage Smartphone users. In-banner video and rich media platforms Eyewonder, Pointroll, Eyeblaster and Googles DoubleClick are user reach and inventory scale market leaders of the multi-screen platform advertising group. 3rd party video networks representing premium pre-roll inventory, overlays and promotional executions analyzed in the report include BBE, Tremor Media, YuMe, ScanScout, Adap.tv, Magnify.net, SpotXChange, Turnhere, Wizzard Media and VideoEgg, among others.
Search and discovery platforms and services include both Blinkx and Truveo. Video advertising networks with CPM share business models joined with dedicated ad sales teams generate 75% of the segments revenue. Multi-screen video inventory continues to grow at rates faster than publisher ability to sell it, positioning networks with sales proficiency for increasing participation in a market with substantial revenue share upside. Revenue growth and ongoing consolidation within the video advertising platform segment is driven by publisher exploitation ambitions requiring powerful, vertically integrated solutions opportunistically endorsed by strategic acquisitors.

Key Topics Covered:

- Market Trends and Business Dynamics 2010-2012
- Online Video Advertising Platforms, Networks, Auctions and Targeting Solutions: Revenue 2007 2012
- 3rd Party Video Ad Networks with Sales Capability Generate 75% of the Segments Revenue
- In-Banner Video Platform and 3rd Party Pre Roll Ad Network Revenue Comparison: 2007 2012
- 3rd Party Video Ad Networks With Sales Teams: Gross Revenue Growth 2012
- In-Banner Ad Serving Platforms Forecast To Grow Revenue by 27.3% in 2010
- Video Advertising Networks Encompass the Following Broad Solutions Categories:
- Video Advertising Platform and Network Business Trends: 2010 2012
- The Video Advertising Network and Platform Market: 2010 – 2012
- Video Advertising Network and Platforms: Core Product Solutions and Market Positioning Comparison
- Video Advertising Networks and Platforms: Cpm Share/Participation Analysis
- Online Video Advertising Platforms, Solutions Providers, Auctions and Networks
- Online Video Advertising Networks Terminology

Section One
- Market Trends and Business Dynamics 2010 2012
- Online Video Advertising Platforms, Networks Auctions and Targeting Solutions: Revenue 2007 – 2012
- Online Video Advertising Platforms, Solutions Providers, Auctions and Networks
- 3rd Party Video Ad Networks with Sales Capability Generate 75% of the Segments Revenue
- Online Video Advertising Networks and Platforms: Comparative Revenue Analytics: 2007 – 2012
- Video Ad Network Inventory Expanded by 34% in 2009
- Video Advertising Network Inventory Growth: 2008 – 2009
- Market Growth Drivers: 2010 2012
- 3rd Party Pre Roll Video Networks: Revenue Trends 2007 – 2010
- Market Growth Drivers: 2010 2012
- In-Banner Ad Serving Platforms Forecast To Grow Revenue by 27.3% in 2010
- In Banner Ad Serving Platforms: Revenue 2007 – 2012
- Online Video Advertising Platforms: In-Banner Delivery Specialists
- Online Video Advertising Platforms: In-Banner Gross Media Spend
- In-Banner Gross Media Spend Rose by 8.5% in 2009
- In-Page Video Ad Impressions and Gross Media Spend: 2005 – 2009

Companies Mentioned:

Adap.Tv
Audience Science
Blinkx
Truveo
BBE
Scanscout
Spotxchange
Tremor Media
Vidsense
Videoegg
Wizzard Media
Yume Inc
Eyewonder
Eyeblaster
Pointroll
For more information visit http://www.researchandmarkets.com/research/930ed3/video_advertising

SYDNEY – VideoEgg, the engagement ad network, announced it has established a direct sales presence in Australia to support its growing International business. The new sales office in Sydney further supports the strong global demand for VideoEgg’s comprehensive brand advertising offering and will enable VideoEgg to work closely with brand advertisers in the region to help them maximize brand lift with online advertising.

In its last financial year ending June 2009, VideoEgg achieved 100 percent year-over-year global sales growth as the company solidified operations across nine markets and four countries, expanded product offerings to more holistically meet the needs of brand advertisers and grew its network to reach more than 100 million consumers monthly. To build on that growth in the Australian market, VideoEgg has appointed digital advertising veteran Duncan Arthur to lead its new Sydney sales office where he will be responsible for sales growth, operations and publisher services.

“VideoEgg already works with many of the world’s top brands and its continued investment in the Australian market underlines the team’s commitment to working closely with brand advertisers across the world to solve the increasingly complex challenges they face,” said Duncan Arthur, Country Manager, VideoEgg Australia. “The team spirit here is something else and with the unique combination of creative services, ad products and research that we are able to offer, I am confident we can build on the outstanding results the team has achieved.”

Arthur joins VideoEgg with more than 12 years of digital advertising experience. In that time he has worked with major brands including Adidas, Emirates, Hyundai, Macquarie Bank, Microsoft and Vodafone. Prior to joining VideoEgg, Arthur was the director of Digital Services at Initiative Sydney, where he launched and developed the Australian digital media planning and buying operations.

“2009 was an incredible year for us on many levels and by expanding our International presence, we are really able to build on that momentum,” said Matt Sanchez, CEO of VideoEgg. “Australia is an important market and with Duncan leading our new Sydney sales office, we will be able to build on our success in the region.”

Prior to today’s announcement, VideoEgg worked with MediaSmart, the company’s sales agent in the region, to support brand advertisers in Australia.

About VideoEgg, Inc.

VideoEgg, an engagement network that helps brands get the most out of digital advertising, is the only company that provides brands an integrated network, services and technology solution that takes the complexity out of online brand advertising. Designed for engagement, the company gives brand advertisers more of what they need – industry-leading research and insight, innovative ad products, advanced targeting data, sales and packaging, and guaranteed brand safety – to make the digital medium more accountable, scalable and sustainable. With successful operations in nine markets, including three international offices, VideoEgg’s engagement network reaches 100 million global uniques across quality online and mobile environments, delivering one billion impressions per month for many of the world’s largest brands.

Founded in 2005 and based in San Francisco, with offices across North America, in the UK and Australia, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit http://www.videoegg.com.

Follow VideoEgg on Twitter: http://twitter.com/videoegg.

SAN FRANCISCO – OMMA Global:

VideoEgg, the engagement ad network, announced the results of the first large scale research project designed to explain the relative brand value of video rich media ad units and how ad performance is impacted by environment. VideoEgg conducted the research in collaboration with comScore, Inc., a leader in measuring the digital world, and worked with six major brands across a range of industries including Alliance Releasing, Doritos, GE, Hyundai, Telus and Toshiba.

“A number of studies have been conducted analyzing behavioral metrics, brand lift and brand impact, but until now there has been limited understanding of the interplay of ad units, engagement and different online environments,” said Lesle Litton, comScore vice president. “By carefully controlling the environment and competitive ads on the page, this study provides unique and accurate insight into the differential impact of a creative unit for the same advertiser. Overall, it was interesting to see how exposure to online video ad units drove considerable gains in brand recall and perceptions when compared to standard banners.

To determine how different environments impact the performance of ad units, the research first compared the performance of ad units across brand name sites, smaller contextually relevant and non-contextual sites. The results found that while consumers were more familiar with brand name sites and rated them more favorably on a number of site design measures, overall, the type of site did not impact the performance of engaging ad units:

Brand name sites rate more favorably: On average, respondents were four times more familiar with brand name sites and rated those sites two times higher on design, usefulness and trust.
But…Engaging video ad units trumped environment: Despite the fact that the branded sites were rated more favorably, when controlling for advertiser and ad unit there was no overall incremental value to branded sites.
The research then looked specifically at the impact of different ad units and engagement on brand lift, comparing the performance of IAB banners, interstitials and VideoEgg AdFrames units. The results found that:

VideoEgg AdFrame units significantly outperform standard banners: VideoEgg AdFrame units were 2x as effective in generating unaided and aided ad recall than standard IAB banners.
Engagement increases recall as well as key brand perceptions. First mention was 6x higher among those who engaged with the AdFrames units versus standard banners. Aided recall was 4x as high among engagers. Across all 46 attributes that were measured across advertisers, there was an increase in positive brand perceptions among engagers. On average, there was an increase of 48% in top two box brand associations across all six advertisers.
Engagement also increases purchase consideration and likelihood to recommend: Among AdFrames engagers, average brand consideration increased by 23% and likelihood to recommend by 12%
VideoEgg AdFrame units combined with video interstitials maximize ad recall: Allowing for deeper engagement after a Video interstitial ad increased total unaided and aided recall to 2.5x the recall of standard banners.
“We pioneered CPE because we believe engagement is what truly drives brand metrics. Now we have definitive proof,” said Troy Young, president of VideoEgg. “Partnering with comScore, we have been able to gain important insights into the relative brand value of rich media ad units and how critical engagement strategies are to ad effectiveness. The results have important implications for brand advertisers seeking to maximize brand lift, and further validate our focus on delivering the right mix of creative services, ad products and research to optimize online brand engagement.”

Methodology

To ensure results accurately reflected the impact of different site environments and ad units on brand lift, VideoEgg and comScore carefully controlled the site, content and ad exposure seen by the 14,000 respondents that participated in the research. Research participants were recruited via a comScore panel and screened to make sure they could view video ads and hear audio on their computers. Once selected, they were shown a non-live site with an ad served in an environment where all other ad placements had a consistent PSA. Researchers then asked for feedback on the given site, evaluating whether they were aware of the site/had previously visited it and their attitudes toward the site design and utility. Once details on the site were determined, researchers asked a range of questions to evaluate the performance of the ad viewed.

About VideoEgg, Inc.

VideoEgg, an engagement network that helps brands get the most out of digital advertising, is the only company that provides brands an integrated network, services and technology solution that takes the complexity out of online brand advertising. Designed for engagement, the company gives brand advertisers more of what they need – industry-leading research and insight, innovative ad products, advanced targeting data, sales and packaging, and guaranteed brand safety – to make the digital medium more accountable, scalable and sustainable. With successful operations in nine markets, including three international offices, VideoEgg’s engagement network reaches 100 million global uniques across quality online and mobile environments, delivering one billion impressions per month for many of the world’s largest brands.

Founded in 2005 and based in San Francisco, with offices across North America, in the UK and Australia, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit http://www.videoegg.com.

Follow VideoEgg on Twitter: http://twitter.com/videoegg.

SAN FRANCISCO – VideoEgg, the engagement ad network, announced that it reached profitability in June 2009 with 100 percent year-over-year global sales growth and 2009 global revenues exceeding $25 million. 2009 represented a year of business maturation for VideoEgg as the company solidified operations across nine markets and four countries, expanded product offerings to more holistically meet the needs of brand advertisers and grew its network to reach more than 100 million consumers monthly. Today, VideoEgg works with more than 90 percent of the biggest digital advertisers in North America 1.

VideoEgg’s revenue growth is directly linked to its ability to anticipate and address the challenges faced by brands in today’s shifting media landscape. Historically, online advertising delivered brand messages with short, static images and success was measured by clicks and page views. As the industry evolved, time- and audience-based models emerged as a more effective way to reach consumers and bring value to non-traditional media environments. As a result, advertisers have moved beyond solely buying impressions and now demand customized ad solutions that deliver attention.

“We’ve always focused on solving the challenges brand advertisers face—whether it be helping them reach their audiences despite media fragmentation or simplifying their media buy,” said Matt Sanchez, CEO of VideoEgg. “VideoEgg’s growth is indicative of the company’s ability to consistently deliver the right mix of creative services, ad products and research to meet advertisers’ needs. As we move into 2010, we believe our distinctive solution set will continue to drive company growth and profitability.”

VideoEgg’s 2009 growth milestones include:

Seven consecutive months of profitability
100 percent year-over-year global sales growth
Global revenues exceeding $25 million
Successful operations in nine markets, include three international offices
Reaching 100 million global uniques across its network
Delivering one billion impressions per month
Attracting many of the nation’s largest brands including Unilever, Nissan and Microsoft

Brand Performance and Services Offering Fills Industry Void

Designed from the ground up to deliver engagement, VideoEgg is the only company that provides brands with an integrated network, services and technology solution that goes far beyond traditional ad network models and picks up where agencies leave off. By productizing an approach that was once incredibly labor intensive into something more manageable, VideoEgg is giving brand advertisers more of what they need – creative, custom media solutions, research and insight and brand safety – to make the digital medium more scalable and sustainable.

More than just an ad network, VideoEgg’s engagement network includes:

VE Solutions: Makes the technology work harder

Strategic solutions: Media and creative specialists develop powerful, custom brand solutions.
Creative studio: Designers and technologists develop data-driven ad experiences.
Research: Analytics experts provide insight into brand metrics and creative optimization.
“100% Happy”: Customer service promise guarantees advertisers’ satisfaction.

VE PeopleNetworks: Custom audience networks tuned to specific marketing objectives

Data-driven audience targeting: VideoEgg partners with data providers like Quantcast, Targus and Excelate to increase the efficiency of campaigns across its broad network.
Engagement and time are valued above impressions: Optimized with AttentionRank, the entire network is structured around a time-based performance model.
Designed for advertisers: With more than 400 quality online partners, VideoEgg creates highly customized and data-rich brand networks to meet advertisers’ precise needs. In addition, a strong combination of people and technology ensures environments are safe for brands.

VE Brand Platform: Immersive ad experiences that scale

Opt-in and opt-out: Unique and complementary advertising products—engagement, mobile and interstitial—run across any display ad space or within a mobile environment.
VideoEgg ToGo: Allows advertising creative on the VideoEgg network to run on any site within a broader media buy at no additional cost.
Designed for engagement: Pricing is triggered only when brands know they have users’ attention.
“VideoEgg has managed to stay one step ahead in a fiercely competitive market by delivering what brands demand today—a unique brand performance offering and superior services that make campaign execution easy, fast and effective,” said Heidi Browning, Global Digital Officer, Universal McCann. “With its ability to bridge services, technology and media, VideoEgg has simplified a complex process to make digital more manageable and scalable for brands.”

View some of VideoEgg’s work with brand advertisers at www.videoegg.com.

About VideoEgg, Inc.

VideoEgg, an engagement network that helps brands get the most out of digital advertising, is the only company that provides brands an integrated network, services and technology solution that takes the complexity out of online brand advertising. Designed for engagement, the company gives brand advertisers more of what they need – industry-leading research and insight, innovative ad products, advanced targeting data, sales and packaging, and guaranteed brand safety – to make the digital medium more accountable, scalable and sustainable. With successful operations in nine markets, including three international offices, VideoEgg’s engagement network reaches 100 million global uniques across quality online and mobile environments, delivering one billion impressions per month for many of the world’s largest brands.

Founded in 2005 and based in San Francisco, with offices across North America, in the UK and Australia, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit http://www.videoegg.com.

Follow VideoEgg on Twitter: http://twitter.com/videoegg.

AdFrames and VideoEgg are trademarks, servicemarks or registered trademarks in the United States and other countries. All other brands, names, or trademarks mentioned in this document are the property of their respective owners.

1 “Global Marketers 2009.” Advertising Age. Crain Communications, 30 Nov. 2009.

SAN FRANCISCO – VideoEgg, the engagement ad network, announced VideoEgg ROI, a comprehensive online advertising measurement service for consumer packaged goods (CPG) advertisers. In collaboration with comScore, a leader in measuring the digital world, VideoEgg is helping CPG brands evaluate the effectiveness of their VideoEgg online rich media campaigns by drawing a direct connection between online ad exposure and its impact on retail purchases. Using the comScore AdEffx ad effectiveness measurement platform, VideoEgg ROI provides CPG advertisers with the ability to measure the impact of exposure to online video and rich media advertising.

“We’ve always been able to measure brand engagement of our unique ad units”

As advertisers deliver increasingly rich experiences to reach consumers online, accurate and timely metrics are critical to gauge the impact of advertising initiatives on consumer buying behavior. VideoEgg ROI provides CPG brands the ability to quantify the success of their efforts by going beyond reach and engagement to actual sales and ROI for campaigns run on the VideoEgg network. By leveraging comScore’s in-depth data capabilities and proven expertise, VideoEgg empowers advertisers to identify best practices, make decisions that maximize the value of their media buy and increase sales.

“We’ve always been able to measure brand engagement of our unique ad units,” said Troy Young, CMO at VideoEgg. “We’re pleased to be able to close the loop in measuring CPG sales by leveraging the comScore AdEffx measurement platform. Our AdFrames platform is particularly effective for CPG brands because it enables delivery of richer content experiences that drive engagement, such as instructional videos or coupon downloads, in ways that passive exposure doesn’t. AdFrames also provides a more cost effective solution than the expensive process of driving consumers to microsites.”

As the pioneer of the cost-per-engagement (CPE) approach, VideoEgg works with its advertising partners, such as AT&T, Unilever and Toyota, to ensure that each campaign is custom designed to maximize marketing objectives and deliver time spent with a brand message. With the introduction of VideoEgg ROI, advertisers can evaluate the effectiveness of their campaigns with any of VideoEgg’s rich media formats—AdFrames, Spot or Mobile—to see the connection between digital ad spend and offline purchasing behavior. VideoEgg ROI also complements other VideoEgg research offerings in areas of brand lift, creative services and network optimization.

“VideoEgg helps advertisers create innovative ways to engage with consumers online, and the comScore AdEffx platform enables us to evaluate the effectiveness of this engagement on driving important behaviors, including offline sales,” said Lesle Litton, vice president, Media, at comScore. “Though CPG brands have traditionally relied heavily on TV advertising for reaching consumers, the Internet continues to emerge as a medium that can deliver reach and have an impact on the perceptions and behaviors of consumers. The VideoEgg ROI offering helps advertisers quantify this impact and justifies further allocation of their ad budgets online.”

View some of VideoEgg’s work with CPG advertisers:

http://preview.videoegg.com/adframes09/salon.html?ccid=14355

http://preview.videoegg.com/adframes09/serious_eats.html?ccid=13440

http://preview.videoegg.com/adframes09/film.html?ccid=13487

About VideoEgg, Inc.

VideoEgg is a new kind of rich media advertising network that guarantees brand engagement. The network is composed of over 100 million uniques across more than 1,000 quality digital environments, bringing outstanding consumer reach and engagement to its advertising partners. Founded in 2005 and based in San Francisco, with offices across North America, in the UK and Australia, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit http://www.videoegg.com.

Follow VideoEgg on Twitter: http://twitter.com/videoegg

AdFrames and VideoEgg are trademarks, servicemarks or registered trademarks in the United States and other countries. All other brands, names, or trademarks mentioned in this document are the property of their respective owners.

SAN FRANCISCO – To save advertisers money, VideoEgg, the rich media ad network that guarantees brand engagement, today introduced VideoEgg ToGo, a solution that allows advertising creative on the VideoEgg network to run on any site within a broader media buy at no additional cost. With VideoEgg ToGo, brand advertisers can take advantage of VideoEgg’s rich media advertising capabilities, including design, ad serving and reporting, while increasing the reach of campaigns and eliminating third-party rich media fees.

Since launching AdFrames and pioneering the cost-per-engagement (CPE) pricing model, VideoEgg has provided accountable, interactive online advertising to over 500 brands by engaging consumers with a full-page, invitation-based rich media experience across its network. VideoEgg ToGo enables media buyers to extend AdFrames across non-VideoEgg Network sites for free, adding no incremental rich media or creative costs. With rich media-serving fee CPM’s averaging $1.00, VideoEgg ToGo allows brand advertisers to save tens of thousands of dollars on a typical media buy.

“Our goal with VideoEgg ToGo is to enable advertisers to fully maximize the value of the AdFrames experience by taking it anywhere on the Web,” said Troy Young, CMO for VideoEgg. “The VideoEgg network of 100 million uniques across 900 sites, blogs and applications provides a cost efficient foundation with guaranteed engagement. Media buyers can then take the same experience for free to vertical sites on their plan. The economics of this approach are really smart for advertising agencies like Carat and Deep Focus, and their clients.”

With VideoEgg ToGo, advertisers on the VideoEgg network are able to utilize the full range of benefits offered by the AdFrames platform, including:

* Rich media functionality, such as localization services, Twitter functionality, RSS feeds, social sharing, multi-clip video and in-unit browsing.
* Dimensionless ad units that can live in any size—IAB standard or otherwise—and in any environment.
* Direct support from VideoEgg’s creative team to integrate ads into third-party sites, eliminating the need for third-party rich media providers.
* Access to VideoEgg’s full reporting of campaign metrics, including impressions, engagements, time spent with the ad unit, clicks to site and viral sharing.

Carat is one of several agencies to take advantage of VideoEgg ToGo and eliminate third-party rich media fees for their advertising clients, such as Outback Steakhouse. As well as running Outback campaigns on VideoEgg’s expansive network of online environments, Carat is bringing AdFrames’ rich media overlay experience to other consumer-oriented sites, like Citysearch.com.

“We love the VideoEgg ad experience and wanted to extend it across our media buy,” said Lina Miranda, senior media planner for Carat. “VideoEgg ToGo allows us to exploit AdFrames’ rich media capabilities with no incremental costs to our clients.”

“Online advertising today calls for engaging experiences that capture consumer attention across a wide variety of environments and afford brands the opportunity to interact directly with consumers, while also providing consumers the opportunity to interact with each other,” said Ian Schafer, CEO for Deep Focus. “The VideoEgg ad experience allows our creatives to come up with innovative ideas as well as leverage the latest social media tools so viewers can share their enthusiasm with friends. With VideoEgg ToGo, our clients have richer experiences, greater reach and deeper insight, making their media dollars work harder than ever before.”

VideoEgg works with major brands such as Starbucks, Unilever, Sprint, Kia Motors, EA, Mercedes and Target to ensure ad campaigns provide engaging experiences for consumers. To see how VideoEgg is changing brand marketing online, check out the demos at http://www.videoegg.com.

About VideoEgg, Inc.

VideoEgg is a new kind of rich media advertising network that guarantees brand engagement. The network is composed of over 100 million uniques across more than 900 leading video, gaming and social network sites as well as social applications, bringing outstanding consumer reach and engagement to its advertising partners. An advertising innovator, VideoEgg was the first to commercialize interactive advertising overlays onto video, an approach that is being widely adopted by the industry. Founded in 2005 and based in San Francisco, with offices across North America, in the UK and Australia, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit http://www.videoegg.com.

Follow VideoEgg on Twitter: http://twitter.com/videoegg

AdFrames and VideoEgg are trademarks, servicemarks or registered trademarks in the United States and other countries. All other brands, names, or trademarks mentioned in this document are the property of their respective owners.

NEW YORK – Fred Ehrhart, a creative producer at NYC interactive marketing agency Deep Focus, had the perfect plan to propose to his girlfriend, Dalila; that is, until she guessed his intentions. However, with the help of his employer as well as VideoEgg, the rich media ad network for guaranteed engagement, and SheKnows.com, one of the fastest growing online content and community destinations for women, Fred was able to surprise Dalila today and “get down on one knee” virtually, using social media tools and a creative campaign sure to win accolades for most unique marriage proposal.

Deep Focus, VideoEgg and SheKnows.com partnered to provide Fred with an innovative approach that allows the creative director to appeal to the Internet audience for support in his plight to get his girlfriend to “say yes.” By creating a custom ad unit with a broad array of social media tools for Fred, VideoEgg also set out to put its mantra of “guaranteed engagement” — the tagline behind its pioneering cost per engagement pricing model, in which advertisers pay only when a consumer engages with its ad unit — to the test.

Featuring a video from Fred and a photo montage of the couple, VideoEgg developed an ad experience that integrates social media capabilities to help Fred and his supporters spread the word. In addition to full Twitter integration, including the ability to Tweet directly from the AdFrames unit, viewers can also connect directly to their Facebook feed via Facebook Connect without leaving the ad unit to rally support for Fred.

Additionally, SheKnows.com created a special web page dedicated to the proposal that features the ad unit. Formatted as an article written by Fred about Dalila and why she should accept his proposal, the web page will be featured as a story in the “top 10” list on the SheKnows.com home page. SheKnows.com also plans to run follow up articles after the proposal takes place.

“Since my girlfriend is not a person who is easily convinced, we are asking people who go to the SheKnows.com page and see the banner, and then post to Twitter and Facebook with the hash tag #SayYesD with a message as to why my girlfriend Dalila should say yes,” said Fred. “Please help me out!”

View the campaign and help Fred convince Dalila to accept his hand in marriage by visiting the SheKnows.com proposal page, featuring Fred’s article about Dalia and the interactive advertising unit.

Supporting Quotes

“What better way to draw attention to technology’s ability to facilitate and improve engagement, than a real-life engagement? And what better way to support a valued employee, than to help him make the biggest, most important, least reversible decision of his life?” – Ian Schafer, CEO of Deep Focus

“The Deep Focus team came to us with an irresistible challenge – use AdFrames to seal the deal for Fred. The ability to pull in social functionality over the full-page video experience fit nicely with Fred’s intentions and showcases the rich media capabilities VideoEgg is known for. We really hope she says yes!” – Troy Young, CMO of VideoEgg

“SheKnows is always looking for partners who share our vision for creativity, so it’s a great opportunity to bring a whole new meaning to the term ‘engagement.’ We certainly wish Fred and Dalila the best and invite them to come back and share updates with the SheKnows audience.” – Zach Alter, Director of Marketing & Sales Integration, SheKnows.com

About Deep Focus

Founded in 2002, Deep Focus, Inc. is a fully independent interactive marketing agency that creates, promotes, and distributes shared, positive experiences that bring consumers closer to brands – and each other. Deep Focus delivers a holistic combination of strategic and creative services, technology development, media planning and buying, public relations and community management. Recognized as an industry leader in Social Media, Deep Focus was OMMA Magazine’s 2007 Media Planning & Buying Agency of the Year, and a winner of a Cannes Lion. Deep Focus is headquartered in New York City, with an office in Los Angeles.

About VideoEgg, Inc.

VideoEgg is a new kind of rich media advertising network that guarantees brand engagement. The network is composed of over 100 million uniques across more than 600 leading sites, blogs, and gaming sites, as well as social and mobile applications, bringing outstanding consumer reach and engagement to its advertising partners. An advertising innovator, VideoEgg was the first to commercialize interactive advertising overlays onto video, an approach that is being widely adopted by the industry. Founded in 2005 and based in San Francisco, with offices across North America, in the UK and Australia, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit http://www.videoegg.com.

Follow VideoEgg on Twitter: http://twitter.com/videoegg

About SheKnows.com

Getting to the heart of what it really means to be a woman, SheKnows (www.sheknows.com) attracts more than 24 million unique visitors. With editors dedicated to providing daily content for women seeking advice, information and a fresh fun take on life, the site is the authoritative source for women ages 18 to 54. The SheKnows audience gains access to exclusive content on entertainment, parenting, health and wellness, money and career, dating, beauty and style and more, and are offered a stimulating, well-rounded online experience enhanced with a vibrant message board community, free games and activities, and captivating blogs.

As one of the fastest growing destinations on the web, SheKnows is consistently one of the top 10 properties for women, generating over 150 million page views each month. For advertisers, opportunities for sponsorship and creative integration go well beyond the banner and make marketing messages an uninterrupted part of the user experience. The company is based in Los Angeles with offices in New York, Scottsdale and Chicago. SheKnows is part of Atomic Online (www.atomiconline.com), a diversified online media company.

This report analyzes video inventory and gross media spend in both up-and-coming and established avail verticals, including in-banner, remnant/3rd party pre-roll, video overlays, video search and podcasting.

Each video advertising network vertical is thoroughly analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business models, sell-out percentages, CPMs for each avail format, gross ad billings and total revenues by network.

In-banner video networks led by Eyewonder, Pointroll, Eyeblaster and Google’s DoubleClick are inventory, media spend and revenue generating juggernauts of the video advertising group, combining for over $1.5 billion in 2008 gross billings (video units only), forecast at $1.8 billion in ’09. 3rd party video networks representing premium pre-roll inventory aligned with major branded content include BBE, Brightroll, Tremor Media, YuMe Networks, Internet Broadcasting and Worldnow are forecast to contribute another $223 million to gross media spend during 2009, over 24% of all pre-roll media buys across an extremely competitive and rapidly-evolving sales landscape. Overlay network inventory reached 19.8 billion total units in 2008, forecast to increase 70% in 2009. Participation revenue flowing back to networks like VideoEgg, Adapt.TV and ScanScout is expected to climb 100% in aggregate.

Online video advertising networks are forecast to make $493 million in participation revenue, hosting and insertion fees against gross CPM billings of $2.2 billion in 2009, according to this published report.

The report, Online Video Advertising Networks 2007 – 2010: Emerging and Surging, details video inventory and gross media spend for both up-and-coming and established avail executions, including in-banner video, remnant/3rd party pre-roll sales, video overlays, video search and podcasting.

Each video advertising network vertical is analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business models, sell-out percentages, CPMs for each avail format, media spend and total revenues by network.

In-banner video networks led by Eyewonder, Pointroll, Eyeblaster and Google’s DoubleClick are inventory, media spend and revenue generating juggernauts of the video advertising group, combining for over $1.5 billion in 2008 gross billings (video units only), forecast at $1.8 billion in ’09.

3rd party video networks representing premium pre-roll inventory aligned with major branded content include BBE, Brightroll, Tremor Media, YuMe Networks, Internet Broadcasting and Worldnow are forecast to contribute another $223 million to gross media spend during 2009, over 39% of all pre-roll media buys across an extremely competitive and rapidly-evolving sales landscape.

Overlay network inventory reached 19.8 billion total units in 2008, forecast to increase 70% in 2009. Participation revenue flowing back to networks like VideoEgg, Adapt.TV and ScanScout is expected to climb 100% in aggregate.

Major video search networks Blinkx, Truveo and Magnify.net handled a combined 420 million average monthly search requests in 2008, and forecast to generate $30 million in corresponding revenue 2009.

Podcast inventory averaged some 84 million units per month in 2008, taking in gross billings estimated at $25.9 million, equaling approximately 55% of total paid media spend made against branded premium and semi-professional content categories.

“Video advertising networks are a vital economic engine of online video monetization,” commented research director Paul A. Palumbo.

“These tenacious, entrepreneurial networks are endemic to the broadband publishing medium, propelling video advertising inevitably onward toward greater accountability, higher ROI and wider adoption by agencies and marketers.”

Some of the Topics covered:
EXECUTIVE SUMMARY
VIDEO AD NETWORK GROSS BILLINGS: 2007 – 2010
VIDEO ADVERTISING NETWORK MEDIA BUYING TRENDS: 2009
VIDEO AD NETWORK GROSS BILLINGS: 2007 – 2010
VIDEO ADVERTISING NETWORK GROSS BILLINGS ANALYSIS BY VERTICAL: 2007 – 2010
VIDEO ADVERTISING NETWORK GROSS BILLINGS SHARE BY VERTICAL: 2007 – 2010
VIDEO ADVERTISING NETWORK REVENUE SOURCE BREAKOUT: 2007 – 2010
VIDEO ADVERTISING NETWORK REVENUES: 2007 – 2010
IN-BANNER VIDEO GROSS MEDIA SPEND: 2007 – 2010
IN-BANNER VIDEO IMPRESSION GROWTH: 2001 – 2008
VIDEO ADVERTISING NETWORKS PRE-ROLL GROSS BILLINGS: 2007 – 2010
VIDEO AD NETWORK GROSS BILLINGS: 2007 – 2010
VIDEO ADVERTISING NETWORK MEDIA BUYING TRENDS: 2009
VIDEO AD NETWORK GROSS BILLINGS: 2007 – 2010
VIDEO ADVERTISING NETWORK GROSS BILLINGS ANALYSIS BY VERTICAL: 2007 – 2010
VIDEO ADVERTISING NETWORK GROSS BILLINGS SHARE BY VERTICAL: 2007 – 2010
VIDEO ADVERTISING NETWORK REVENUE SOURCE BREAKOUT: 2007 – 2010
VIDEO ADVERTISING NETWORK REVENUES: 2007 – 2010
IN-BANNER VIDEO GROSS MEDIA SPEND: 2007 – 2010
IN-BANNER VIDEO IMPRESSION GROWTH: 2001 – 2008
VIDEO ADVERTISING NETWORKS PRE-ROLL GROSS BILLINGS: 2007 – 2010
VIDEO AD NETWORK GROSS BILLINGS: 2008
AD NETWORK SHARE OF PREMIUM PRE-ROLL GROSS BILLINGS: 2008
VIDEO OVERLAY NETWORK MEDIA SPEND AND AVAIL GROWTH
VIDEO OVERLAY NETWORK GROSS MEDIA BILLINGS: 2008 – 2010
VIDEO SEARCH GROSS MEDIA BILLINGS: 2007 – 2010
VIDEO ADVERTISING AND SEARCH NETWORKS: 2007 – 2010

Companies Mentioned:
Adapt.Tv
Aol/Truveo
Bbe (Broadband Enterprises)
Brightroll
Eyeblaster
Eyewonder
Kiptronic
Magnify.Net
Mixpo
Pointroll
Scanscout
Spotxchange
Tremor Media
Videoegg
Wizzard Software/Media
Worldnow
Yume Networks

For more information visit http://www.researchandmarkets.com/research/2d50db/online_video_adver

SAN FRANCISCO – VideoEgg, Inc., the rich media ad network for guaranteed engagement, announced a partnership with Six Apart Ltd., a leading social media and services company dedicated to making bloggers successful. Under the terms of this agreement, Six Apart Media will offer AdFrames ad units as part of the company’s advertising program, allowing bloggers to easily integrate VideoEgg’s invitation-based ads into their TypePad blogs and subsequently increase ad revenue potential.

“Our goal is to help our publishers make money on the content they work hard to create,” said David Tokheim, executive vice president of Six Apart. “By partnering with VideoEgg and incorporating their proven performance-based AdFrames unit into our advertising solution, Six Apart provides great service and meaningful ad revenue to our publishers.”

As part of the collaboration, Six Apart bloggers can now integrate Twig, a new AdFrames unit that has already demonstrated a two-fold improvement in publishers’ advertising returns compared to standard in-page advertising units. Stretching the full width of the browser window, Twig is the industry’s first ad unit that is always at the top or bottom of the frame and has an opt-in full page expansion, allowing advertisers to bring a rich interactive environment directly to the user. As with the other AdFrames ad units, Twig is offered with VideoEgg’s cost-per-engagement (CPE) model, ensuring advertisers only pay when a user engages with the ad.

The partnership also expands the reach of VideoEgg’s ad network, adding access to thousands of additional blogs and web sites and vastly extending the company’s reach into the online blogging community. Launch partners include Orbitcast, Jake Ludington’s MediaBlab, Geeks are Sexy, Make Use Of and Blog Net News.

“VideoEgg continues to grow its network with environments that deliver engaged audiences to brand advertisers,” said Brian Birtwistle, vice president of Audience Network at VideoEgg. “Many new media environments are an undervalued opportunity for advertisers. Twig changes this equation – especially for blogs. Now, thousands of Six Apart blogs can bring additional value to advertisers through the AdFrames experience.”

Advertisers such as Puma, Unilever and BMW use VideoEgg to increase the amount of time users spend with their brand content. The company’s model is changing the way brands deliver advertising and provides the industry’s most feature rich advertising experience. VideoEgg was recently recognized with ClickZ’s 2009 Marketing Excellence Award for its CPE pricing approach and accountable brand advertising platform.

About VideoEgg, Inc.

VideoEgg is a new kind of rich media advertising network that guarantees brand engagement. The network is composed of over 100 million uniques across more than 600 leading video, gaming and social network sites as well as social and mobile applications, bringing outstanding consumer reach and engagement to its advertising partners. An advertising innovator, VideoEgg was the first to commercialize interactive advertising overlays onto video, an approach that is being widely adopted by the industry. Founded in 2005 and based in San Francisco, with offices across North America, in the UK and Australia, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit http://www.videoegg.com.

Follow VideoEgg on Twitter: http://twitter.com/videoegg

About Six Apart

Six Apart Ltd. is a leading social media software and services company and the maker of the TypePad premier hosted blogging service, the Movable Type social publishing platform, and Vox, a free blogging service for friends and families. Six Apart Media provides advertising solutions for leading brands and influential bloggers, and Six Apart Services offers a wide range of web site development services dedicated to help publishers and corporations thrive in today’s social media landscape. Founded in 2001, Six Apart is a global company with its headquarters in San Francisco, and offices in Tokyo, Paris and New York City. For more information, visit the Six Apart corporate web site at http://www.sixapart.com.

AdFrames and VideoEgg are trademarks, servicemarks or registered trademarks in the United States and other countries. All other brands, names, or trademarks mentioned in this document are the property of their respective owners.

MENLO PARK, Calif. – AdWhirl, the most popular ad platform solution among iPhone application developers, announced that it has closed a one million dollar seed round led by Foundation Capital, with additional participation by several angel investors.

Founded in April of 2009, AdWhirl has quickly become the leading open ad platform for iPhone developers, with over 1,000 publishers and more than one billion ads served per month to iPhone and iPod Touch users through otherwise free applications. AdWhirl offers both advertisers and publishers the ability to leverage targeted and personalized advertising in more than 160 countries.

“Mobile advertising has seen tremendous growth as more and more advertisers are discovering how to leverage the mobile medium,” said Charles Moldow, General Partner at Foundation Capital, who will join the AdWhirl board. “With AdWhirl’s unique mobile platform and growing lead in publisher adoption, we’re excited that AdWhirl will be well positioned to lead the way as the mobile ad market continues to explode.”

AdWhirl gives iPhone application developers a flexible platform to make money by managing and serving ads to their free apps from all of the top ad networks, including AdMob, Quattro Wireless, Videoegg, and Jumptap, with Millenial Media and Google’s Adsense coming soon.

“Our goal as a platform has always been to give developers full control over their ad space,” said Ra Roath, Co-Founder of AdWhirl. “In addition to adding new advertisers and optimizing ad revenues for developers, we intend to expand to other ad solutions such as offer-based rewards, so that developers have the flexibility to maximize revenues through multiple channels.”

AdWhirl’s platform also allows developers to cross-promote apps with free custom ads to gain distribution and boost sales of paid apps.

“With over 50,000 apps now in Apple’s App Store, it’s becoming more and more difficult for individual developers and small companies to get the attention of users,” said Sam Yam, Co-Founder of AdWhirl. “AdWhirl is committed to helping developers obtain mass distribution of their apps through free custom ads and a proper ad exchange where developers can help one another reach the top 100 in the App Store.”

The company says that it will use the funds to expand out to other platforms such as Android, Blackberry, and Palm Pre, while developing new solutions for developers to more effectively monetize their ad space and obtain better distribution for their apps.

About AdWhirl:

Founded in April 2009, AdWhirl (www.adwhirl.com) is the world’s first dynamic ad platform for Apple’s iPhone, allowing developers and publishers to serve advertisements from different ad networks or create their own advertisements for cross-promotion purposes. AdWhirl’s rollover technology ensures that publishers always serve a paid advertisement when possible, optimizing ad networks’ inventory. AdWhirl offers both advertisers and publishers the ability to leverage targeted and personalized advertising in more than 160 countries.

SAN FRANCISCO – VideoEgg, the rich media ad network that guarantees brand engagement, announced the appointment of Phil O’Neill as director of network analytics. O’Neill will be responsible for advancing VideoEgg’s optimization solutions, which enable the company to maximize brand engagement, quantify the value of performance-driven ads and develop data-driven design methodologies.

O’Neill brings to VideoEgg extensive experience in developing algorithms that maximize yield, target ads, find clicks and actions, pace campaign spending and report meaningful metrics. His recognized expertise in analytics will help further drive VideoEgg’s leadership position in data-driven ad optimization.

“The market is hungry for an understanding of what influences online ad engagement and how to improve results for brand advertisers,” said Matt Sanchez, CEO of VideoEgg. “Phil’s background in data, optimization and research add critical expertise to the VideoEgg team as we continue to make great progress on these fronts.”

In his role, O’Neill will continue to build AttentionRank, a new optimization approach introduced in May 2009 that identifies when and where users are most receptive to a brand’s message—evaluating media not on an impression basis but on its ability to capture attention. In addition, O’Neill will be responsible for evaluating the relationship between performance metrics and design characteristics in order to develop data-driven design methodologies for the company’s creative studio. He will also focus on quantifying the ROI, purchase intent and value of performance-driven ads.

Before joining VideoEgg, O’Neill was a technical director of research and development for Advertising.com. Prior to Advertising.com, he worked for several years as an independent consultant solving operational business problems with optimization software for clients like Siemens, United Airlines, Verizon, Johnson & Johnson and Toyota.

About VideoEgg, Inc.

VideoEgg is a new kind of rich media advertising network that guarantees brand engagement. The network is composed of over 100 million uniques across more than 600 leading sites, blogs, and gaming sites, as well as social and mobile applications, bringing outstanding consumer reach and engagement to its advertising partners. An advertising innovator, VideoEgg was the first to commercialize interactive advertising overlays onto video, an approach that is being widely adopted by the industry. Founded in 2005 and based in San Francisco, with offices across North America, in the UK and Australia, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit http://www.videoegg.com.

Follow VideoEgg on Twitter: http://twitter.com/videoegg

AdFrames and VideoEgg are trademarks, servicemarks or registered trademarks in the United States and other countries. All other brands, names, or trademarks mentioned in this document are the property of their respective owners.

NEW YORK – Today at 1:30 p.m. EDT, VideoEgg, Inc., new kind of rich media ad network, will host an industry event, Seven Minutes to Reinvent the Internet, during which seven leading advertising visionaries will have just seven minutes to present a case for what they’d do to make the Internet work better for brand advertisers. Hosted by Randall Rothenberg, president & CEO of the Interactive Advertising Bureau, the event will be streamed live online to allow for Internet audience participation.

* When: Wednesday, May 6, 2009, 1:30 p.m. – 3:30 p.m. Eastern Daylight Time, with live presentations starting at 2:00 p.m. Eastern Daylight Time.
* Where: The event will be streamed live online at 7minutestoreinventtheinternet.com
* Who: Brand marketers, media executives, advertising agency representatives, new media and journalists, industry analysts, technology insiders (participants listed below)
* For more information and to watch the live webcast, visit the 7×7 event website

“Never have the opportunities for creativity in advertising been greater,” said Randall Rothenberg, President and CEO of the Interactive Advertising Bureau (IAB). “Interactivity allows for a level of literal, physical engagement with consumers that simply was not possible in an era of one-way media. That means we’ve got to break the habits we fell into during the Analog Century, and rethink and redesign the way we inform, entertain and advertise. And what could be a more enjoyable way to do that than to get a bunch of media thought leaders in a room, ask them to throw caution to the wind and put their ideas on stage for the rest of us to judge?”

Side-stepping the usual lightweight panel banter, seven leading executives have seven minutes each to put their best ideas forward about what’s possible for the future:

* Ty Montague, Chief Creative Officer, Co-President, JWT North America
* Rishad Tobaccowala, CEO, Denuo
* Troy Young, CMO, VideoEgg, Inc.
* Rob Norman, CEO, GroupM Interaction Worldwide
* Michael Lebowitz, CEO, Big Spaceship
* Bob Garfield, pundit, NPR Radio, AdAge, author
* Matt Freeman, CEO, Betawave Corporation

Insightful commentary provided by an all-star panel of industry insiders:

* Patrick Keane, CEO, Associated Content, Inc.
* Colleen DeCourcy, Chief Digital Officer, TBWA Worldwide
* Quentin George, Chief Digital Officer, Mediabrands

Audience Participation

The Internet audience is encouraged to watch the event while it’s streamed live online at the event website, 7minutestoreinventtheinternet.com. Viewers can give props to their favorite presenters in real time via integrated Twitter functionality on the 7×7 site or directly on Twitter with #7minutes. Following the event, each presentation will be made available online at the 7×7 website for later viewing and download to iPod and desktop.

In conjunction with Seven Minutes to Reinvent the Internet, VideoEgg today announced AttentionRank™, an innovative ad delivery approach to optimize the placement of brand advertising and maximize user attention and engagement. Re-evaluating media not on an impression basis but on its ability to capture attention, AttentionRank enables VideoEgg to understand where to place brand messages to capture user attention, increasing the time users spend with an advertiser’s content by an average of 15 percent. For more information, including an overview and FAQs, please visit: http://www.videoegg.com/attentionrank.

Seven Minutes to Reinvent the Internet follows on the heels of the widely successfully VideoEgg-hosted Engagement Debate and once again delivers broad insights about what isn’t working and what the future could be from people who are leading the industry forward.

About VideoEgg, Inc.

VideoEgg is a new kind of rich media advertising network that guarantees brand engagement. The network is composed of over 100 million uniques across more than 400 leading video, gaming and social network sites as well as social applications, bringing outstanding consumer reach and engagement to its advertising partners. An advertising innovator, VideoEgg was the first to commercialize interactive advertising overlays onto video, an approach that is being widely adopted by the industry. Founded in 2005 and based in San Francisco, with offices across North America, in the UK and Australia, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit http://www.videoegg.com.

Follow VideoEgg on Twitter: http://twitter.com/videoegg

AdFrames and VideoEgg are trademarks, servicemarks or registered trademarks in the United States and other countries. All other brands, names, or trademarks mentioned in this document are the property of their respective owners.

San Francisco, CA. April 15, 2009 – VideoEgg, the rich media ad network for guaranteed engagement, introduced Twig, a new AdFrames unit designed to optimize advertising on long Web pages, such as blogs and other social sites where comments and content increase page length. Stretching the full width of the browser window, Twig is the industry’s first ad unit that is always at the top or bottom of the frame and has an opt-in full page expansion, allowing advertisers to bring a rich interactive environment directly to the user. As with the other AdFrames ad units, Twig is offered with VideoEgg’s cost-per-engagement (CPE) model, ensuring advertisers only pay when a user engages with the ad.

Blogs represent a vital component to new media environments and oftentimes are an undervalued opportunity for advertisers. Since the page format on blogs typically runs long, users frequently scroll past ads, creating a missed opportunity for brands to engage with their audience. Twig was specifically designed to provide a solution by affixing to the top or bottom of a page and staying within view as the user scrolls up or down.

“Twig addresses a key challenge in the online media environment—ads that aren’t in frame long enough to drive user engagement,” said Troy Young, CMO of VideoEgg. “By offering a unit that’s always in view, VideoEgg provides bloggers and publishers with a powerful new way to monetize content. Like everything we do, Twig is performance based and expands to a highly rich full-page experience, so brands love it as well.”

Over the next several weeks, VideoEgg will be rolling out Twig across more than 1,000 blogs and sites in key advertising and publishing categories, including:

• Fashion, Entertainment and Celebrities: Go Fug Yourself (Buzznet), I Can Has Cheezburger Splendicity, Mrs. O
• Technology: IDGTechNetwork, RedOrbit
• Social media: TwitPic
• Food and Health: Macheesmo, BlissTree (B5Media)
• Business and Politics: Powerline, StockTwits
• Sports: Blogs by Fans, NFL House
• Gaming: Curse
• Auto: The Truth about Cars (Name Media)

“With over 150 sites reaching our 40 million unique visitor audience of gaming, entertainment and tech enthusiasts, the IDGTechNetwork is always looking to bring cutting edge ideas to our publishers to monetize their content,” said Mike Romoff, vice president at IDGTechNetwork. “The new Twig ad unit allows advertisers to delight and entertain our users, whether they are at the top of the page reading a story, or the bottom of the page leaving a comment.”

Twig is a new addition to VideoEgg’s expanding Publisher Toolkit. The Toolkit gives publishers more flexibility around how they integrate AdFrames ads with their site content to maximize ad effectiveness and revenue. Publishers can then decide which AdFrames ad units best suit their environment and deliver attention to brand advertisers.

Advertisers, such as Puma, Unilever and Mercedez Benz, use VideoEgg to increase the amount of time users spend with their brand content. The company’s model is changing the way brands deliver advertising and provides the industry’s most feature rich advertising experience. VideoEgg was recently recognized with an ASPY award for its CPE pricing approach and accountable brand advertising platform.

Check out a demo of Twig in action: http://clients.videoegg.com/preview/twig/
Or watch a video of Twig: http://www.youtube.com/watch?v=_GAwNc6203I

About VideoEgg, Inc.
VideoEgg is a new kind of rich media advertising network that guarantees brand engagement. The network is composed of over 100 million uniques across more than 400 leading video, gaming and social network sites as well as social applications, bringing outstanding consumer reach and engagement to its advertising partners. An advertising innovator, VideoEgg was the first to commercialize interactive advertising overlays onto video, an approach that is being widely adopted by the industry. Founded in 2005 and based in San Francisco, with offices across North America, in the UK and Australia, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit http://www.videoegg.com.

Follow VideoEgg on Twitter: twitter.com/videoegg

SAN FRANCISCO – VideoEgg, the rich media ad network for guaranteed engagement, announced it expanded its global sales team and opened a new sales office in Atlanta. The new executives bring a diverse range of experience to VideoEgg and further strengthen the company’s presence across North America, the UK and Australia. Coupled with the Atlanta office opening, the talent additions will help drive VideoEgg’s aggressive growth plans for 2009 and beyond.

In 2008, the company achieved domestic revenue growth of 171 percent in North America. This increase is reflected in the expanding reach of VideoEgg’s network, which recently hit the milestone of 100 million uniques, up from 85 million in November 2008. VideoEgg has now delivered more than 1,200 campaigns for more than 300 leading brands.

“As media buyers and advertisers face increased pressure to deliver ROI, they’re re-examining every dollar in their digital spend and becoming laser focused on value,” said Matt Sanchez, CEO for VideoEgg. “As a result, we’re seeing a drastic shift to performance-based advertising to drive demand and awareness. Our remarkable growth in a flat market reflects the clear need for accountability and value in today’s media buy. VideoEgg is uniquely positioned to deliver an innovative approach that lets advertisers engage with consumers in a valuable and measurable way.”

The opening of VideoEgg’s seventh North American office in Atlanta reinforces the company’s sales footprint and provides a more comprehensive connection between its rich media ad solutions and VideoEgg’s client base. The expansion also builds off VideoEgg’s recently announced European headquarters and lays the groundwork for continued global sales team growth.

As part of its current expansion, VideoEgg adds executives Sean Cauley in Chicago, Katie Barrett in New York and Daryl Faulkner in Montreal. Increasing its Southeast presence, the company also introduces Shelley Gosney to lead the new Atlanta office.

Shelley Gosney joins VideoEgg as the Southeast sales manager and the flagship member of VideoEgg’s new Atlanta office. Gosney has over 12 years experience in interactive media sales, previously as the strategic sales director for Endemic Media, the online advertising sales firm for American Express Publishing. Gosney was also the strategic sales manager for DoubleClick’s Online Media Sales Division where she opened and managed the company’s regional sales office in Texas.

“VideoEgg is incredibly excited to increase our presence not only internationally but also with Shelley Gosney in the Southeast, as her vast experience while working for Endemic Media and Double Click perfectly fits our goal of delivering high-value rich media solutions to brand marketers,” added Hess. “All our new executives have incredibly relevant experience in the online media sales arena and extensive contacts with leading global brands. We are well poised for continued growth.”

VideoEgg is a unique advertising network enabling marketers to create rich media experiences that guarantee and deepen engagement across top social, video and gaming environments. The company’s model is changing the way brands deliver advertising and provides the industry’s most feature rich advertising experience. VideoEgg was recently recognized with an ASPY award for its innovative cost-per-engagement (CPE) pricing approach and accountable brand advertising platform. Puma, Coca-Cola, Unilever and Mercedes Benz have all used VideoEgg to increase the amount of time users spend with their brand content.

About VideoEgg, Inc.

VideoEgg is a new kind of rich media advertising network that guarantees brand engagement. The network is composed of over 100 million uniques across more than 400 leading video, gaming and social network sites as well as social applications, bringing outstanding consumer reach and engagement to its advertising partners. An advertising innovator, VideoEgg was the first to commercialize interactive advertising overlays onto video, an approach that is being widely adopted by the industry. Founded in 2005 and based in San Francisco, with offices across North America, in the UK and Australia, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit http://www.videoegg.com.

Follow VideoEgg on Twitter: http://twitter.com/videoegg

AdFrames and VideoEgg are trademarks, servicemarks or registered trademarks in the United States and other countries. All other brands, names, or trademarks mentioned in this document are the property of their respective owners.

To suggest an addition, please leave a comment with the Twitter URL and I’ll review it as soon as possible.

365 Ad Solutions – http://twitter.com/365adsolutions
Ad-Village – http://twitter.com/advillage
Ad Age – http://twitter.com/adage
AdExchanger – http://twitter.com/adexchanger
Ad Communal – http://twitter.com/adcommunal
AdOperationsOnline.com – http://twitter.com/adoperations
AdRoll – http://twitter.com/AdRoll
Ad Sales Club – http://twitter.com/AdSalesClub
Adsimilis – http://twitter.com/adsimilis
ad:tech – http://twitter.com/adtech
AdFreak – http://twitter.com/adfreak
Adify – http://twitter.com/adify
Adify Media NYC – http://twitter.com/ADIFYMediaNYC
Adlogix – http://twitter.com/AllanAdlogix
admob – http://twitter.com/admob
AdMonsters – http://twitter.com/AdMonsters
AdOperationsOnline.com – http://twitter.com/AdOperations
AdTorque – http://twitter.com/adtorque
Advertising Nest – http://twitter.com/AdvertisingNest
Advertising Week – http://twitter.com/advertisingweek
Advertising Week DC – http://twitter.com/adwkdc
Advertising Zealot – http://twitter.com/adzeal
Andy Beal – http://twitter.com/andybeal
Azoogle Ads – http://twitter.com/AzAdsInfo
Brand Marketing – http://twitter.com/QuantumMethod
Brian Chappell – http://twitter.com/brianchappell
Burst Media – http://twitter.com/burstmedia
comScore, Inc. – http://twitter.com/comScore
CreativeZone by Eyeblaster – http://twitter.com/Creative_Zone
Dan Curran – http://twitter.com/ManVsAgency
Ed Lee – http://twitter.com/edlee
eXelate – http://twitter.com/exelate
Eyeblaster – http://twitter.com/eyeblaster
Frank Addante – http://twitter.com/FrankAddante
Gigya – http://twitter.com/Gigya
Gourmet Ads – http://twitter.com/gourmetads
IAB – http://twitter.com/iab
IAB UK – http://twitter.com/iabuk
Jascha Kaykas-Wolff, VP Webtrends – http://twitter.com/kaykas
Jason Calacanis – http://twitter.com/JasonCalacanis
Jeremiah – http://twitter.com/jowyang
Joelle Kaufman – http://twitter.com/adify
Kipp Bodnar – http://twitter.com/kbodnar32
Lee Odden – http://twitter.com/leeodden
Marissa Louie – http://twitter.com/malouie
NGAGE – http://twitter.com/ngagenow
Online Advertising – http://twitter.com/advertising
OpenX – http://twitter.com/openx
Panache – http://twitter.com/PanacheTech
Pete Cashmore – http://twitter.com/mashable
Rajeev Goel / PubMatic – http://twitter.com/PubMatic
Razorfish – http://twitter.com/Razorfish
Rubicon Project – http://twitter.com/rubiconproject
Salesforce.com – http://twitter.com/successforce
Sazbean Consulting – http://twitter.com/sazbean
Scott Hoffman – http://twitter.com/Lotame
shinyads – http://twitter.com/shinyads
SmartBrief on Social Media – http://twitter.com/SBoSM
Sometrics – http://twitter.com/sometrics
Tamar Weinberg – http://twitter.com/tamar
Todd Mintz – http://twitter.com/toddmintz
Tumri – http://twitter.com/tumri
VideoEgg - http://twitter.com/videoegg

SAN FRANCISCO – VideoEgg, the video and rich media ad network that guarantees brand engagement, introduced AdFramesSM for mobile, a performance-based ad offering that enables advertisers to distribute invitation-based, expandable video or rich media ads to iPhone users. Nikon and Ubisoft Canada are among the first brands to leverage AdFrames’ mobile distribution as a measurable way to reach highly engaged consumers.

The growth of 3G networks and emergence of open mobile platforms like Apple’s iPhone and Google’s Android are driving the creation of 3rd party applications, with almost 9,000 developed for the 10 million iPhones predicted to be sold this year. Consumers are now enjoying a new breed of web-based social, gaming and media experiences using their mobile devices, representing a major shift in activity and creating opportunities for brand marketers. VideoEgg’s expansion of AdFrames into mobile devices allows advertisers to seamlessly extend rich brand experiences across the mobile channel, bringing even more reach to the company’s network of more than 80 million consumers.

“The key to creating value for advertisers is offering an invitation-based ad solution that engages consumers and rewards them for spending time with a brand,” explained Troy Young, CMO of VideoEgg. “By applying our deep understanding of video and rich media advertising and extending our AdFrames platform to mobile devices, we’re opening up a new channel to reach consumers with a proven opt-in approach. Advertisers get innovation without risk.”

Starting today, VideoEgg will offer mobile distribution across both applications and Web pages on the iPhone, and over time extend to other mobile platforms and devices. The mobile distribution channel is offered as part of VideoEgg’s comprehensive ad platform and will be included as a standard option on all large campaigns. The pricing model is based on cost per engagement (CPE), which delivers accountability and unmatched insight into ad effectiveness. Rich media ads are served for free and advertisers pay only when a user engages, providing a risk-free method to distributing highly targeted brand content.

Nikon is leveraging the VideoEgg mobile platform to promote their CoolPix and D90 cameras.

“The full screen ad experience and cost per engagement model from VideoEgg has helped us significantly in our advertising efforts,” said Lisa Baxt, senior communications manager of Nikon Inc. “Bringing the same model and thinking to mobile environments is a natural and compelling extension of their offering.”

With AdFrames for mobile, publishers can now partner with VideoEgg to effectively monetize content across this medium. Launch partners from top application developers and platforms including SGN, Jirbo, FlipSide5, Optime Software and Mobclix will deliver advertisers wide reach across 35 percent of the top 20 most popular free iPhone applications such as GasBag, Hangman, Scribble, iGolf, TouchHockey, Tic Tac Free and MarbleMash.

“By leveraging VideoEgg’s brand advertisers across all their applications, developers in our network experience the best performing rich media creatives on the iPhone today,” said Vishal Gurbuxani, co-founder of Mobclix.

To see how VideoEgg is changing brand marketing online, check out the demos at http://www.videoegg.com/iphone

To see AdFrames for mobile in action, check out the video at: http://www.vimeo.com/2271428

About VideoEgg, Inc.

VideoEgg is a new kind of rich media advertising network that guarantees brand engagement. The network is composed of over 80 million uniques across more than 200 leading video, gaming and social network sites as well as social applications, bringing outstanding consumer reach and engagement to its advertising partners. An advertising innovator, VideoEgg was the first to commercialize interactive advertising overlays onto video, an approach that is being widely adopted by the industry. Founded in 2005 and based in San Francisco, with offices across North America, in the UK and Australia, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit www.videoegg.com.

AdFrames and VideoEgg are trademarks, servicemarks or registered trademarks in the United States and other countries. All other brands, names, or trademarks mentioned in this document are the property of their respective owners.

Below is Andy Plesser’s interview with Matt Sanches, VideoEgg’s CEO and co-founder: some very interesting insights on employing Flash capabilities to support online advertising.

* LIVE: Use real-time RSS feeds to continually update the ad experience
* LOCAL: Deliver zip code-specific messaging
* RICH: Easily deploy and track a rich multi-video ad experience to increase user interactivity
* SHOP: Bring the browser to the user, merchandising multiple items in a single real-time ad experience
* SHARE: Viral capabilities help spread the message through virtually any communication or social channel

The new features also enable marketers to better target vertical sectors, beginning with the automotive, entertainment, retail and wireless industries. VideoEgg’s automotive solution, for example, allows an ad unit to display nearby dealerships in interactive maps, while the entertainment industry can target local consumers by adding nearby movie listings to theatrical previews.

Leading brands such as Sprint and Puma are using VideoEgg’s network to connect users with brand content and encourage sharing across many social environments, such as Facebook, MySpace and Digg.

“VideoEgg provides an extremely rich ad experience with viral tools that let consumers accelerate and perpetuate our media buys,” said Edward McLoughlin, Media Director at Mindshare Interaction. “The VideoEgg pricing model also provides accountability as it guarantees engagement with our target audiences.”

VideoEgg offers brands an unprecedented approach to advertising, with a pricing model based on cost per engagement (CPE) that delivers accountability and unmatched insight into ad effectiveness. Ads are served for free, and advertisers pay only when a user engages with their brand content, providing a risk-free method to distributing highly targeted rich media content. In just four months since launching its CPE engagement model , over 50 leading brands including Hershey’s, Fox, Adidas, Nike, Comcast, Disney, GM, Mazda and Microsoft have advertised across the VideoEgg network for guaranteed engagement.

“The ad experience is ripe for innovation,” said Troy Young, chief marketing officer, VideoEgg. “We need to replace the banner with portable media experiences that leverage the power of video, feeds, maps and localization. We can get consumers to engage—we just have to make online advertising more interesting.”

To see how VideoEgg is changing brand marketing online, check out the demos at http://www.videoegg.com/adlabs

About VideoEgg, Inc.
VideoEgg is a new kind of rich media advertising network that guarantees brand engagement. The network is composed of over 50 million uniques across more than 200 leading video, gaming and social network sites as well as social applications, bringing outstanding consumer reach and engagement to its advertising partners. An advertising innovator, VideoEgg was the first to commercialize interactive advertising overlays onto video, an approach that is being widely adopted by the industry. Founded in 2005 and based in San Francisco, with offices across North America, in the UK and Australia, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit www.videoegg.com.

SAN FRANCISCO – June 23, 2008 – VideoEgg, the rich media ad network for guaranteed brand engagement, today announced it has been honored with a Stevie Award for “Best New Company – All Other Industries” at The 2008 American Business Awards. VideoEgg joins distinguished companies such as Dow Jones, Eastman Kodak, HP and FedEx Kinko’s as a winner of the renowned award.

VideoEgg provides a performance-based ad solution that enables brand advertisers to better reach consumers in social media environments, offering unprecedented accountability and flexibility with its cost-per-engagement (CPE) pricing model. An advertising innovator, VideoEgg was also the first to commercialize interactive advertising overlays onto video, an approach that is being widely adopted by the industry.

“Since its inception, VideoEgg has consistently been at the forefront of advertising and we’re honored to have our efforts recognized on a national level,” said Matt Sanchez, CEO of VideoEgg. “We will continue to focus on enhancing the consumer advertising experience while providing brands guaranteed engagement.”

More than 2,600 entries from companies of all sizes and in virtually every industry were submitted for consideration and judged across more than 40 categories. Details about The American Business Awards and the list of Finalists and Stevie Award winners are available at www.stevieawards.com/aba.

About VideoEgg, Inc.
VideoEgg is a new kind of rich media advertising network that guarantees brand engagement. The network is composed of over 50 million uniques across more than 200 leading video, gaming and social network sites as well as social applications, bringing outstanding consumer reach and engagement to its advertising partners. An advertising innovator, VideoEgg was the first to commercialize interactive advertising overlays onto video, an approach that is being widely adopted by the industry. Founded in 2005 and based in San Francisco, with offices in the United Kingdom and New York City, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit www.videoegg.com

“You now will be able to upload and monetize videos in your account that are longer than 10 minutes. This feature is exclusively for partners. Independent Film makers that partner with us will now be able to upload their feature films on our site. Please note that for long form content, the maximum file size is 1GB.”

The 1GB limitation, while not enough for 2 hours long movies or HD, should still be good for 1 – 1,5 hours of standard content.

Question is, how will this be monetized?

Currently, monetizing medium and long video content is very problematic – there are no industry standards, no unity whatsoever between what a publisher can do and what advertisers want. Additionally, owners of online video content seem to have problems in figuring out a good monetization strategy and are still just testing out waters. Some resorted to simply copy TV and resort to having lengthy pre-rolls, mid-rolls and/or post-rolls, not understanding that online video is a completely different scene than the traditional TV one.

Surely, some ad networks have pioneered solutions to monetizing video content (Videoegg, for example, and their pretty awesome overlay in-stream ads), but these are oriented more towards short video content. We still don’t know how to monetize a 1 hour long piece of video content and where is the balance between revenue generation and good user experience.

In my opinion, YouTube opening doors to medium and long video content will intensify efforts to find viable, sustainable monetizing solutions versus the ‘hit-and-run’ ones. Google’s in-video program, which is still closed, will probably be one of the major players. It’d be very interesting to see what follows and what the responses from major video content owners will be.

Check out Ferguson’s interview below – he makes some interesting remarks worth chewing on!

SAN FRANCISCO, CA. Feb. 20, 2008 – VideoEgg Inc., the leading video advertising network for online communities, is launching the AdFramesSM Brand Response Network, an innovative program that provides advertisers a more measurable way to reach highly engaged consumers using video and rich media.

To date, advertisers buy online inventory based on impression, spending a set amount per thousand delivered views, what’s known as CPM. While CPM provides reach and potential, it lacks accountability and forces a high level of risk onto advertisers to determine ad effectiveness. AdFrames allows advertisers to negotiate a price for engagement, a more valuable indicator of consumer interest, and an approach that will help reframe the focus of the industry from quantity to quality.

“Advertisers need to move beyond the metrics of eyeballs and evolve from ‘how many’ to ‘how good,’” said Troy Young, CMO of VideoEgg, the company that pioneered the video ad overlay. “AdFrames leverages our keen understanding of how to drive engagement with innovative ad units and takes risk away from the advertiser. It offers advertisers a predictable approach to distributing highly targeted video and rich media content.”

Microsoft will be one of the first companies to use AdFrames and to benefit from VideoEgg’s accountable brand advertising model. The company plans to use AdFrames to distribute video content promoting Microsoft Office. The product is a natural fit for the marketing program, offering a systematic solution to push out Microsoft’s long-form, entertaining brand content featuring comedian Amy Sedaris. The ads will run across the Eggnetwork which includes hundreds of social sites and applications.

“VideoEgg’s AdFrames approach allows us to deliver high-impact video messaging to an engaged audience, helping us to reach our media objectives, effectively and efficiently,” said Jamie Conner, Media Manager with Microsoft.

The AdFrames solution distributes video or rich media through an innovative, expandable ad unit that can be dynamically formatted to fit any size on a page, widget or online game. This flexibility will enable publishers to better integrate the ad message into their environment. Importantly, Adframes will align incentives across the delivery network by compensating publishers on user engagement. Engagement doesn’t begin until a user rolls over the ad, and the AdFrame Invitation has expanded into an overlay. AdFrames includes a countdown during the roll-over to ensure the user is not engaging with the ad inadvertently.

“Our goal is to bring rich media advertising into the meebo platform and maintain flexibility—the flexibility to deliver a variety of ad experiences,” said Martin Green, Vice President, Business for meebo, the Web’s live interaction platform with a monthly reach of 24 million users. “VideoEgg will help us create ad experiences that work for our users, and we get paid when consumers engage. It makes a lot of sense for everyone.”

Additionally, because VideoEgg manages the entire process, advertisers avoid paying further money to third-party rich media companies that traditionally format the advertising assets—a transaction that can account for 10-20 percent or more of the advertiser’s cost.

“We see tremendous opportunity to use pages, games and widgets to deliver video experiences inside of a brand-focused performance-based ad solution,” said Matt Sanchez, CEO of VideoEgg. “Video is the richest, most effective way to deliver brand messages.”

AdFrames is the latest innovation from the EggnetworkSM, which provides rich media cross leading social networking environments, video sites and gaming applications. Publishers get great brands and dynamic ad sizes, while the consumer has the opportunity, through VideoEgg’s respectful, invitation-based approach, to interact with powerful brand messages. VideoEgg will also continue to provide the classic Eggnetwork model, which is based on targeted CPM-based media buys.

For a demo of the product, go to www.videoegg.com/adframes