Category Page for: VideoEgg

VideoEgg Extends Engagement-Based Solution to Mobile

» by Otilia Otlacan November 28th, 2008 at 9:00 am » Comments (0)

Nikon and Ubisoft Canada First to Leverage VideoEgg’s Cross Platform Solution for Guaranteed Engagement on the iPhone SAN FRANCISCO - VideoEgg, the video and rich media ad network that guarantees brand engagement, introduced AdFramesSM for mobile, a performance-based ad offering that enables advertisers to distribute invitation-based, expandable video or rich media ads to iPhone users. Nikon and Ubisoft Canada are among the first brands to leverage AdFrames’ mobile distribution as a measurable way to reach highly engaged consumers. The growth of 3G networks and emergence of open mobile platforms like Apple’s iPhone and Google’s Android are driving the creation of 3rd party ...more »

Nike Launches an Online Ad Campaign Powered by VideoEgg

» by Otilia Otlacan September 1st, 2008 at 10:12 am » Comments (0)

Beyond just watching a video or seeing some snazzy Flash ad, users who opt-in to explore an ad will be more likely to establish brand loyalty and make purchases. VideoEgg has just launched a program for Nike in the United States. It is an interactive shopping tool which is aimed at high-school and college women. It is running on 200 social media sites and has a very interesting sharing functionality. You can see the ad which is presently showcased on the VideoEgg home page. Below is Andy Plesser's interview with Matt Sanches, VideoEgg's CEO and co-founder: some very interesting insights on ...more »

VideoEgg Ad Network Delivers Enhanced Ad Capabilities for Deeper Engagement

» by Otilia Otlacan July 10th, 2008 at 1:10 pm » Comments (0)

SAN FRANCISCO, CA, July 9, 2008 – VideoEgg, the rich media ad network that guarantees brand engagement, today introduced new features to give advertisers more effective engagement with users inside social environments at a guaranteed engagement price. The new features offer the following benefits to marketers: * LIVE: Use real-time RSS feeds to continually update the ad experience * LOCAL: Deliver zip code-specific messaging * RICH: Easily deploy and track a rich multi-video ad experience to increase user interactivity * SHOP: Bring the browser to the user, merchandising multiple items in a single real-time ad experience * SHARE: Viral capabilities help spread the message through ...more »

VideoEgg Garners Stevie Award for Best New Company

» by Otilia Otlacan June 21st, 2008 at 10:12 am » Comments (0)

Rich Media Network Recognized for Continued Growth and Advertising Innovation SAN FRANCISCO – June 23, 2008 – VideoEgg, the rich media ad network for guaranteed brand engagement, today announced it has been honored with a Stevie Award for “Best New Company - All Other Industries” at The 2008 American Business Awards. VideoEgg joins distinguished companies such as Dow Jones, Eastman Kodak, HP and FedEx Kinko’s as a winner of the renowned award. VideoEgg provides a performance-based ad solution that enables brand advertisers to better reach consumers in social media environments, offering unprecedented accountability and flexibility with its cost-per-engagement (CPE) pricing model. An ...more »

YouTube to Allow Long Video Content

» by Otilia Otlacan June 19th, 2008 at 10:05 am » Comments (0)

A YouTube memo published on the Silicon Alley Insider announces: "You now will be able to upload and monetize videos in your account that are longer than 10 minutes. This feature is exclusively for partners. Independent Film makers that partner with us will now be able to upload their feature films on our site. Please note that for long form content, the maximum file size is 1GB." The 1GB limitation, while not enough for 2 hours long movies or HD, should still be good for 1 - 1,5 hours of standard content. Question is, how will this be monetized? more »

ad:tech London 2008: Interview with Jordan Ferguson

» by Otilia Otlacan June 1st, 2008 at 9:22 am » Comments (0)

Although I closely missed this year's ad:tech event, I stumbled upon an interview with Jordan Ferguson, VideoEgg's Managing Director for Europe. VideoEgg is one of the very few experts in monetizing sites with rich media and video ads and have pioneered a great video ad network for online communities. Arguably, they are also the ones to have initially developed overlay, in-stream ads to monetize video content. They have some unique advertising formats that rely on user interaction and engagement and have come up with an innovative pricing model: Cost Per Engagement (CPE). This means impressions are free, and the advertiser only pays ...more »

VideoEgg Unveils Brand Response Advertising Model

» by Otilia Otlacan February 21st, 2008 at 11:51 pm » Comments (0)

Microsoft First to Deploy Pioneering Ad Model Priced by Audience Engagement SAN FRANCISCO, CA. Feb. 20, 2008 – VideoEgg Inc., the leading video advertising network for online communities, is launching the AdFramesSM Brand Response Network, an innovative program that provides advertisers a more measurable way to reach highly engaged consumers using video and rich media. To date, advertisers buy online inventory based on impression, spending a set amount per thousand delivered views, what’s known as CPM. While CPM provides reach and potential, it lacks accountability and forces a high level of risk onto advertisers to determine ad effectiveness. AdFrames allows advertisers to ...more »