VideoEgg Reaches Profitability


Cost-Per-Engagement Pioneer Achieves 100 Percent YoY Global Sales Growth Fueled by Comprehensive Brand Advertising Offering

SAN FRANCISCO – VideoEgg, the engagement ad network, announced that it reached profitability in June 2009 with 100 percent year-over-year global sales growth and 2009 global revenues exceeding $25 million. 2009 represented a year of business maturation for VideoEgg as the company solidified operations across nine markets and four countries, expanded product offerings to more holistically meet the needs of brand advertisers and grew its network to reach more than 100 million consumers monthly. Today, VideoEgg works with more than 90 percent of the biggest digital advertisers in North America 1.
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Posted in Ad Metrics, Ad Networks and Platforms, Ad Operations, Ad Products, Ads by Creative, Ads by Pricing, Audience Measurement, CPE, Digital Marketing, Internet Strategy, Online Advertising Challenges, ROI Measurement, Rich Media Ads, VideoEggComments (1)

VideoEgg and comScore Collaborate to Offer CPG Brands Insight into Advertising Effectiveness


VideoEgg ROI Directly Links Online Ad Exposure to Consumer Purchasing Behavior

SAN FRANCISCO – VideoEgg, the engagement ad network, announced VideoEgg ROI, a comprehensive online advertising measurement service for consumer packaged goods (CPG) advertisers. In collaboration with comScore, a leader in measuring the digital world, VideoEgg is helping CPG brands evaluate the effectiveness of their VideoEgg online rich media campaigns by drawing a direct connection between online ad exposure and its impact on retail purchases. Using the comScore AdEffx ad effectiveness measurement platform, VideoEgg ROI provides CPG advertisers with the ability to measure the impact of exposure to online video and rich media advertising.
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Posted in Ad Networks and Platforms, Ad Operations, Ad Products, Ad Serving, Ad Targeting, Ads by Creative, Audience Measurement, Internet Marketing Services, Online Advertising Challenges, ROI Measurement, Rich Media Ads, VideoEgg, comScoreComments (0)

VideoEgg Delivers Free Rich Media Advertising Across Entire Online Buy with VideoEgg ToGo


Ad Operations OnlineBrand Advertisers Can Now Take AdFrames’ Enhanced Creative Capabilities Anywhere on the Web

SAN FRANCISCO – To save advertisers money, VideoEgg, the rich media ad network that guarantees brand engagement, today introduced VideoEgg ToGo, a solution that allows advertising creative on the VideoEgg network to run on any site within a broader media buy at no additional cost. With VideoEgg ToGo, brand advertisers can take advantage of VideoEgg’s rich media advertising capabilities, including design, ad serving and reporting, while increasing the reach of campaigns and eliminating third-party rich media fees.
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Posted in Ad Metrics, Ad Networks and Platforms, Ad Operations, Ad Products, Ads by Creative, Marketing Strategy, Media Planning, Rich Media Ads, VideoEggComments (5)

Online “Engagement” Ad Makes New Media Marriage Proposal Possible


Social Media Mashup Renders Classic “I Do” Moment

NEW YORK – Fred Ehrhart, a creative producer at NYC interactive marketing agency Deep Focus, had the perfect plan to propose to his girlfriend, Dalila; that is, until she guessed his intentions. However, with the help of his employer as well as VideoEgg, the rich media ad network for guaranteed engagement, and SheKnows.com, one of the fastest growing online content and community destinations for women, Fred was able to surprise Dalila today and “get down on one knee” virtually, using social media tools and a creative campaign sure to win accolades for most unique marriage proposal.
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Posted in Ad Creatives Showcase, Ad Groups & Agencies, Ad Networks and Platforms, Ads by Creative, Internet Strategy, Rich Media Ads, Social Networks, VideoEggComments (2)

Research and Markets: Video Advertising Networks Emerging and Surging To $493 Million In ‘09 Revenue


DUBLIN – Research and Markets has announced the addition of the “Online Video Advertising Networks 2007 – 2010: Emerging and Surging” report to their offering.

This report analyzes video inventory and gross media spend in both up-and-coming and established avail verticals, including in-banner, remnant/3rd party pre-roll, video overlays, video search and podcasting.
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Posted in Ad Metrics, Ad Networks and Platforms, Ad Operations, Ads by Creative, Ads by Display, BrightRoll, EyeWonder, In-Stream Ads, Overlay Ads, Pointroll, Pre-roll Ads, Reports and Studies, Rich Media Ads, SpotXchange, Tremor Media, Video Ads, VideoEgg, YuMeComments (0)

VideoEgg and Six Apart Join Forces to Help Bloggers Make Money


Ad Operations OnlineCollaboration Enables VideoEgg to Extend the Reach of Its Ad Network While Allowing Members of Six Apart’s Advertising Program to Maximize Ad Revenue

SAN FRANCISCO – VideoEgg, Inc., the rich media ad network for guaranteed engagement, announced a partnership with Six Apart Ltd., a leading social media and services company dedicated to making bloggers successful. Under the terms of this agreement, Six Apart Media will offer AdFrames ad units as part of the company’s advertising program, allowing bloggers to easily integrate VideoEgg’s invitation-based ads into their TypePad blogs and subsequently increase ad revenue potential.
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Posted in Ad Networks and Platforms, Ad Operations, Ad Products, Ads by Creative, Rich Media Ads, VideoEggComments (0)

iPhone Application Advertising Platform AdWhirl Closes $1 Million Seed Round


Startup Helping iPhone Developers Make Money via Free Applications

MENLO PARK, Calif. – AdWhirl, the most popular ad platform solution among iPhone application developers, announced that it has closed a one million dollar seed round led by Foundation Capital, with additional participation by several angel investors.
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Posted in Ad Networks and Platforms, Ad Operations, Ad Products, AdMob, Google AdSense, Mobile Advertising, Quattro Wireless, VideoEggComments (0)

VideoEgg Appoints Phil O’Neill as Director of Network Analytics


Ad Operations OnlineExpert in Analytics to Advance VideoEgg’s Optimization Technology and Lead Research Efforts to Quantify the Value of Ad Engagement

SAN FRANCISCO – VideoEgg, the rich media ad network that guarantees brand engagement, announced the appointment of Phil O’Neill as director of network analytics. O’Neill will be responsible for advancing VideoEgg’s optimization solutions, which enable the company to maximize brand engagement, quantify the value of performance-driven ads and develop data-driven design methodologies.
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