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Unicast Launches Premium Rich Media Platform, Universe

» by Otilia Otlacan July 23rd, 2008 at 2:57 pm » Comments (0)

Unicast has just announced the launch of their premium rich media ad platform, named Universe. According to the announcement that found its way to my inbox just a bit earlier, "Universe leverages Unicast's simple-to-use technology and enables agencies, advertisers and publishers to create and deliver highly engaging, interactive Premium Rich Media content that incorporates photorealistic visual fidelity, HD3D, video and Flash components." There are four dimensions to the Universe platform: - uCreate - creation of premium rich media with simple tools and templates - uMedia - employment of new media intelligence tool sets - uDeliver - using a dynamic ad platform to efficiently deliver ads - ...more »

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