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BrightTag ONE Digital Marketing Integration Platform Receives Broad Industry Support
Interclick, Aggregate Knowledge, Turn & Marin Software Among the First Partners to Connect to BrightTag ONETM, Eliminating Legacy Browser-Based Tracking Code CHICAGO – BrightTag, Inc., today announced the first wave of partners for its BrightTag ONE digital marketing integration platform. BrightTag is the first company to link site owners with the large and expanding ecosystem [...]
Casale Media and Turn Integrate
Workforce management service Snagajob leverages partnership to maximize revenue of unsold inventory NEW YORK – Casale Media Inc., a leading premium online media company, today announced a strategic relationship with Turn Inc., the only open, enterprise-level digital marketing platform, giving Casale’s current roster of nearly 3,000 premium publishers access to advertisers within the Turn platform. [...]
Turn Selects Nexage as Strategic Partner to Accelerate Mobile Advertising Audience Reach
Partnership emphasizes the strategic value of real-time bidding (RTB) in mobile advertising BOSTON, MA – Nexage, the leading provider of market liquidity in mobile advertising, and Turn, the industry’s only end-to-end platform for managing data-driven digital advertising, today have announced a strategic partnership. This agreement enables clients of the Turn Media Platform to buy mobile [...]
Collaborative Case Study by PubMatic, DataXu, MediaMath, Turn, and [x+1] Reveals Significant Benefits of Real-Time Bidding for Publishers and Advertisers
Effort Between PubMatic and Four Demand Side Platforms (DSPs) Finds Real-Time Bidding Delivers 64% Revenue Lift for Publishers and Up to 749% Performance Improvement for Advertisers NEW YORK – PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better [...]
Turn’s ROI Optimizer Tunes Performance Across Multiple Consumer Events, Shopping Cart Values
Tool enables advertisers to optimize media spend based on weighted beacons and transactional data Redwood City, CA. – Turn Inc., the industry’s only end-to-end platform for managing data-driven digital advertising, today announced the release of the ROI Optimizer. The tool optimizes media spend against weighted consumer events online as well as values like shopping cart [...]
Marketers Reduce Media Waste with Fully-Informed Planning & Buying Across Real-Time Exchanges
Turn Platform v2.1 provides actionable bid & audience insights in real time. Redwood City, CA – Turn Inc., the smart platform for digital advertising, today unveiled visually intuitive bid forecasting and audience extension tools that empower agencies and brands to make fully-informed media planning and buying decisions across real-time ad exchanges. Media planners can immediately [...]
the Rubicon Project’s Q4 Market Report Finds Shift to Online Spending Drives 34% Increase in CPMs
Demand Side Channels Must Innovate and Differentiate In Order to Thrive LOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, reveals exclusive insight into emerging industry trends and market shifts that occurred in the fourth quarter of 2009, along with trends and predictions for what’s in store for 2010, in the seventh installment [...]
Turn Launches Real-Time Bidding Across Major Inventory Platforms, Sees Dramatic Initial Results
Full Integration with AdMeld and PubMatic Real-Time Bidding Programs Drives Significantly Improved Performance for Brand and Performance Marketers Redwood City, Calif., — Turn Inc., the smart platform for digital advertising, today announced that the company is fully integrated with the Real-Time Bidding capabilities of leading inventory platforms AdMeld and PubMatic.
comScore Releases April 2009 U.S. Ranking of Top 25 Ad Networks
AOL’s Platform-A Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 25 ad networks based on their reach among U.S. Internet users in April 2009. The ranking showed that AOL’s Platform-A remains the [...]
Turn Secures $15 Million in Series C Financing
Round Led By Focus Ventures to Accelerate Rapid Growth Redwood City, Calif.,—August 21, 2008—Turn Inc., the Smart Market for online advertising, today announced it has closed $15 million in private equity financing. The funding was led by Palo Alto based Focus Ventures and joined by Norwest Venture Partners (NVP), Trident Capital, and Shasta Ventures. This [...]
Turn Market Breaks into comScore’s Top 15 Ad Networks and Exceeds 1 Billion Monthly Ad Impressions
Key Advertiser Partnerships Fuel 20% Month-over-Month Growth Redwood City, Calif.,—July 15, 2008—Turn Inc., the Smart Market for Online Advertising, today announced a record 20 percent month-over-month jump in unique user reach and dramatic growth in ad impressions over the last 6 months. These increases enabled Turn to enter comScore’s Top 20 Ad Network list in [...]
Turn Launches the Turn Smart Market and Opens Doors for Publishers
The new Smart Market automates the traditionally manual process of ad targeting to deliver true performance results for advertisers and maximum revenue for publishers Redwood City, Calif.,—March 3, 2008—Turn Inc. today introduces the Turn Smart Market, the world’s first fully automated market for online advertising. Tested in limited beta during 2007, the Turn Smart Market [...]
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