Category Page for: Tribal Fusion

Ad Ops Daily Briefs: December 9 2008

» by Otilia Otlacan December 9th, 2008 at 11:00 pm » Comments (0)

- Interactive Advertising Veteran, Jeff Montgomery, Joins 1020 Placecast as Chief Revenue Officer 1020 Placecast, the interactive media company delivering highly effective audience targeting with its place-based advertising solution, added another seasoned advertising veteran to its team with today’s announcement that Jeff Montgomery has joined as the company’s Chief Revenue Officer. Jeff will be responsible for the development and execution of sales and operations strategy for Placecast, as well as delivering cross-platform digital marketing campaigns and world-class client service. Jeff joins the Placecast team after holding several prominent positions in the interactive advertising industry. He previously founded Sponsormetrix, a digital measurement and ...more »

Exponential Interactive Inc. Joins Network Advertising Initiative

» by Otilia Otlacan July 10th, 2008 at 1:07 pm » Comments (0)

EMERYVILLE, CA – July 9, 2008 –Exponential Interactive, Inc., the technology-driven media services company that delivers innovative products and services to meet the demands of advertisers and publishers, announced today that it has joined the Network Advertising Initiative (NAI), a cooperative of online marketing companies that are committed to ensuring consumer protection and privacy online. As a member of the NAI, Exponential and its Tribal Fusion ad network will adhere to all NAI standards, including giving consumers the ability to opt out of targeted advertising. “Joining the NAI supports our ongoing commitment to transparent business practices and the highest of standards, ...more »

Australian Advertising Goes Tribal

» by Otilia Otlacan June 21st, 2008 at 10:13 am » Comments (0)

Online Ad Network Tribal Fusion launches in Australia Sydney – June 17, 2008 Tribal Fusion, the world’s largest independent online advertising network and leading site-representation company, today launches into the Australian marketplace. Through the latest ad serving and optimisation technology, Tribal Fusion delivers advertising solutions to brand and direct marketers and premium publishers by offering customised placements in contextually relevant content. With a significant number of English-speaking users in the Tribal Fusion network and an agency model comparable to North America and Europe, Australia is an ideal market into which Tribal Fusion can expand its offering. The demand for online display advertising continues ...more »

Exponential™ Unveils Findings from Online Video Advertising Study

» by Otilia Otlacan March 19th, 2008 at 12:30 am » Comments (0)

First-ever Research Project Taps Media Planners and Buyers for Insights into Buying Ads on Internet Video EMERYVILLE, CA –March 19, 2008 – Exponential™ Interactive, Inc., the technology-driven media services company that delivers innovative products and services to meet the demands of advertisers and publishers, today released research about buyer perceptions of online video advertising. In an unprecedented industry move, Exponential employed a research study of 100 premier advertising agency media planners and buyers to better understand the barriers to buying and delivering video ads on the Internet. Exponential’s research revealed several significant findings, most notably, the difference between those who have and ...more »