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Category: Tremor Media
Tremor Video Purchases InPlay Publisher Analytics Technology From TubeMogul
Deal Gives Tremor Video Robust, Enhanced Reporting on Publisher-side Video Performance while TubeMogul Retains its Promise of Complete Transparency and Detailed Reporting to Advertisers NEW YORK – Tremor Video, the largest independent online video advertising technology company, and TubeMogul, the fastest-growing media buying platform for video advertising, announced that Tremor Video has purchased InPlay, TubeMogul’s [...]
VideoHub and Nielsen Alliance Integrates Nielsen Online Campaign Ratings Into Video Advertising Platform
- Nielsen Online Campaign Ratings delivers GRPs allowing advertisers to measure video buys like TV and evaluate effectiveness using VideoHub’s brand performance capabilities – VideoHub is the first online video advertising platform to fully integrate Nielsen Online Campaign Ratings – Nielsen Online Campaign Ratings GRP reports are now available to all advertisers on VideoHub platform [...]
Tremor Video Completes VideoHub Platform, Launching Comprehensive Brand Marketing Suite For Video Advertising
- Cross Network Measurement and Analytics System Now Available To All Advertisers and Agencies – Self Serve VideoHub Marketplace Enables Early Stage Video Advertisers To Buy In-stream Video With Ease NEW YORK – VideoHub, a division of Tremor Video, today made its full platform of video brand marketing tools and real-time analytics available to all [...]
Tremor Video Raises $37 Million Round of Financing
W Capital Partners Leads Round to Fund Future Acquisitions, Video Hub Adoption, and Growth in the US and Overseas NEW YORK – Tremor Video, the largest independent online video technology company, announced that it has successfully raised a $37 million round of financing. New York City-based W Capital Partners led the round, which also includes [...]
PointRoll and Tremor Video Partner to Deliver Locally Targeted Dynamic Video Advertising on a National Scale
Ford Leverages Joint Alliance to Bring Local Offers and Messaging to Online Video Ads NEW YORK – PointRoll, a Gannett Company and leading provider of digital marketing technology, announced a strategic alliance with Tremor Video, the largest independent online video technology company. The partnership enables brands to buy video advertising on a national level through [...]
Tremor Video Hires Anthony Flaccavento to Manage New York Entertainment Advertising
New position will lead ad sales in one of company’s fastest growing verticals NEW YORK – Tremor Video, the largest independent online video technology company, announced that it has hired Anthony Flaccavento as New York Entertainment Sales Director. In the newly created position, Flaccavento will oversee Tremor Video’s rapidly growing New York-based entertainment vertical.
Tremor Video Develops Ad Choices Icon For In-stream Video, Enabling Consumer Choice
-Becomes First Video Company to Implement Advertising Option Icon in In-Stream Video Ad Units -Creates new standard for the advertising industry in which all interested parties can participate NEW YORK – Tremor Video, the largest independent online video technology company, is developing a first of its kind in-stream privacy compliance solution for behaviorally targeted video [...]
Tremor Media Hires Paige Cone to Manage Entertainment Marketing in L.A.
Company’s New Entertainment Marketing Manager Developed Custom Integrated Sponsorship Opportunities at MySpace NEW YORK – Tremor Media, the largest independent online video technology company, announced that they have hired Paige Cone as Entertainment Marketing Manager. Cone previously worked as Interim Director, Digital Marketing, for Walt Disney Studios and as Ad Product Manager for MySpace, where [...]
Tremor Media Names Digital Ad Veteran Michelle Hoppe to Lead Its Chicago Sales Team
Company’s New Chicago Sales Director Will Lead Ad Sales Efforts in Midwest NEW YORK – Tremor Media, the largest independent online video technology network, announced that they have hired Michelle Hoppe as Chicago Sales Director. Hoppe, former Midwest Director of Digital for Time Inc. Branded Solutions, will lead the company’s Chicago sales office, helping more [...]
Tremor Media Promotes Abbey Ramsey to Oversee Entertainment Advertising Nationwide
Company’s New National Director of Entertainment Has Made Entertainment One of Tremor Media’s Top Categories NEW YORK – Tremor Media, the largest independent online video advertising network, announced that they have promoted Abbey Ramsey to National Director of Entertainment. Ramsey, formerly Tremor’s director of West Coast Ad Sales, will oversee revenue strategy for the entertainment [...]
Tremor Media Launches “Video Hub” Console, Gives Marketers Deep Insight into Why Campaigns Perform
Video Tech Company Enables Marketers and Agencies to Deliver Advertising Based On What is Driving Brand Performance in Real-time Dozens of Advertisers to Use Console at Launch NEW YORK – Tremor Media, the largest independent online video technology company, announced the launch of Video Hub, a comprehensive advertising console that helps marketers measure, track, report [...]
Tremor Media Creates New Detroit Role for Kristina Wines in Detroit
Company’s New Automotive Category Development Manager Managed More than 250 Accounts During Eight Years at J.D. Power NEW YORK – Tremor Media, the largest independent online video advertising network, announced that they have added Kristina Wines as Automotive Category Development Manager. Wines, a former senior account director at J.D. Power and Associates, will oversee all [...]
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