NEW YORK – TRAFFIQ’s Chief Executive Officer, Mark Kahn, announced that Tom Iler, the former SVP and Chief Information Officer for AOL’s Platform A, has agreed to join TRAFFIQ’s Board of Advisors.

“Tom is a fantastic addition to TRAFFIQ’s advisory board,” said Kahn. “His deep understanding of the space and the technology that drives this industry is unmatched. Tom’s insight and experience in managing large and complex technology products is exactly the kind of knowledge base that we are looking for as TRAFFIQ continues to grow, and its underlying technology becomes more sophisticated. Tom will be a critical sounding board on all the features in our product pipeline, including better media targeting tools, time-saving workflow improvements, and services that make use of the valuable market data we collect.”

The industry’s only horizontal, direct-to-publisher display media management and buying platform, TRAFFIQ helps agencies leverage and increase their buying power, and improves publishers’ selling strength. This comprehensive system is engineered to incorporate all components of the media planning, buying and selling process, including site search and media planning, smart inventory packaging tools, automated RFP distribution, negotiation management and order execution, campaign optimization, and publisher reconciliation/invoicing.

“I am very excited about working with the TRAFFIQ team,” said Iler. “I believe their solution is truly unique, and fills an important gap in the online advertising marketplace. As advertising alternatives continue to consolidate and converge, systems like TRAFFIQ’s will be needed to help advertisers manage an increasingly complex buying process.”

Other members of TRAFFIQ’s advisory board include Chris Schroeder, CEO of the HealthCentral Network; David J. Londoner, General Partner of the North River Company; Tom Wilde, CEO of Everyzing and Mark Wright of Blue Chip Venture Partners.

About Tom Iler:

Tom most recently served as SVP & Chief Information Officer Platform-A overseeing the technology division for the industry’s largest digital advertising platform. Platform-A offers the most comprehensive suite of online marketing solutions powered by the Web’s best advertising technologies. As CIO, Tom was responsible for the company’s 340 technology employees located in eight cities across the US and Europe. In this role, he was responsible for providing leadership and oversight for the development, maintenance and operation of the Company’s information systems. Prior to AOL, Tom was the CIO of Advertising.com. As chief information officer for Advertising.com, Tom led the company’s technology team and was responsible for maintaining, developing and operating the company’s award-winning information systems. Platform-A and Advertising.com are a division of AOL/Time Warner. Prior to Advertising.com, Tom served as CIO for Baltimore County Government, overseeing the technology and systems which supported and served over 6,000 employees and 750,000 citizens.

About TRAFFIQ

TRAFFIQ (www.traffiq.com) is an efficient, open and value-driven marketplace, directly connecting buyers and sellers of online media through an end-to-end self-service platform. It facilitates the buying and selling of premium display media with ease and efficiency, always providing maximum return on investment. Marketplace members include thousands of leading advertisers, ad agencies and publishers. TRAFFIQ is a member of the IAB advisory board, helping educate interactive advertisers and publishers on best practices for industry growth. TRAFFIQ is headquartered in New York City, with offices in Vienna, VA. For more information, contact us at info@traffiq.com.

NEW YORK – DOCLIX Inc., a provider of performance advertising solutions, announced it has expanded its executive team with the appointment of Yael Yekutiel as vice president of marketing and public relations. Yael will report to DOCLIX chief executive officer Oded Itzhak.

Most recently Yael served as head of marketing at TRAFFIQ, a display ad marketplace. In her new role, Yael will be responsible for launching DOCLIX’s U.S. marketing efforts, focusing on market research and development, agency education, media relations and investor communications. Yael has previously held senior marketing and corporate communications roles at M-Systems (now SanDisk) and at Gizmoz, an AOL-backed rich media solutions provider. She has also managed public relations for Radvision and for aQuantive’s floating ads platform.

“Yael has tremendous experience leading marketing efforts for online advertising platforms,” said Oded Itzhak, CEO of DOCLIX. “Yael’s strong familiarity with the advertiser and publisher markets makes her a great addition to our team.”

DOCLIX has recently launched AdSide™, a premium pay per click ad network. AdSide delivers user-activated text ads to premium sites. It utilizes a patent-pending Two-Step Click™ model which qualifies pre-click user intent to ensure that leads are more likely to convert. AdSide advertisers pay only for twice-qualified clicks, and are able to maximize their conversion rates and return on investment. Publishers are able to optimize their click-through rates and effective CPMs.

AdSide’s non-intrusive ad formats expand publisher advertising real estate and generate new revenue streams, without diluting user experience. The network partners solely with premium publishers that have been pre-screened for quality and content.

About DOCLIX

DOCLIX (www.doclix.com) owns and operates AdSide™, a premium pay per click ad network, which delivers search engine-grade performance to text ads placed on content sites. AdSide’s patent-pending Two-Step Click™ model qualifies user intent, optimizing ROI for advertisers and ad yield for publishers. AdSide members include leading advertisers, ad agencies and premium publishers. DOCLIX is a member of the IAB, helping educate interactive advertisers and publishers on the best practices that foster revenue and growth. DOCLIX is headquartered in New York City. For more information, contact us at info@doclix.com.

NEW YORK – TRAFFIQ® – The Premium Advertising Marketplace announced today that fourth quarter ad rates generated through its platform were found to be significantly higher than average CPMs generated through ad networks.

New data shows that the average rate for display ad inventory sold through some ad networks and 3rd party brokers in the fourth quarter of 2008, across all categories, was $0.26 per thousand impressions (CPM), down 48 percent from the fourth quarter of 2007 (TechCrunch, January 13th, 2009). In comparison, display ad inventory sold through the TRAFFIQ Marketplace during the same period has averaged at $4.53 CPM – more than 17 times higher than the CPMs secured through many 3rd party resellers.

“These numbers validate our unique positioning as a marketplace for premium display advertising,” said Mark Kahn, TRAFFIQ’s CEO. “TRAFFIQ’s unique capabilities and complete media transparency provide an added value critical to both buyers and sellers of online media that is not available through remnant ad networks. It helps advertisers secure the best possible media for their campaigns, while maintaining premium pricing for publishers, which is now more important than ever”.

TRAFFIQ enables its publishers to micro-segment and bundle their inventory into its highest perceived value, making it completely transparent, accessible, and extremely attractive to potential buyers. It allows publishers to increase ad yield, at no risk, by replacing remnant ad networks.

Similarly, TRAFFIQ ensures advertisers find and select highly targeted inventory within brand-appropriate sites, so buyers never overpay for inventory, but instead are able to optimize their budgets.

TRAFFIQ has recently launched new Agency Workflow tools, which allow ad agencies to manage multiple clients and campaigns with ease and to execute all media planning and buying steps through one intuitive interface. It has also launched advanced tracking capabilities, featuring full-path conversion tracking and reporting that capture not just the last ad clicked, but all brand touch points and actionable key performance metrics leading to conversion.

About TRAFFIQ

TRAFFIQ (www.traffiq.com) is an efficient, open and value-driven marketplace, directly connecting buyers and sellers of online media through an end-to-end self-service platform. It facilitates the buying and selling of premium display media with ease and efficiency, always providing maximum return on investment. Marketplace members include the leading advertisers, ad agencies and publishers. TRAFFIQ is a member of the IAB advisory board, helping educate interactive advertisers and publishers on best practices for industry growth. TRAFFIQ is headquartered in New York City, with offices in Vienna, VA. For more information, contact us at info@traffiq.com.

NEW YORK – TRAFFIQ® – The Premium Advertising Marketplace announced the launch of the most advanced version yet of its online ad exchange , boasting two new extensions that will make the platform even more powerful for buying, selling, and optimizing online display media campaigns:

* A new Agency Workflow allows a single user to manage multiple clients and multiple campaigns with ease.
* Full-path conversion tracking and reporting captures not just the last ad clicked, but all brand-relevant touch points and actionable key performance metrics leading up to conversion.

For ad agencies, the new Agency Workflow will drastically simplify the client management process. An intuitive interface allows a single user to navigate freely among a hierarchy of client accounts and campaigns – and to execute all media planning and buying steps: search for ad placements, build a media plan, secure media, launch and optimize the campaign, and review comprehensive reports.

Advertisers and publishers will also benefit from full-path conversion tracking and reporting, which will quickly replace the traditional last-ad-clicked paradigm for measuring campaigns. With complete capture of the path of user engagement, advertisers and agencies will be able to measure results against each campaign’s key performance indicators, and fine-tune placement and creative strategy for maximum impact; publishers will be able to gain a deeper understanding of the role of their inventory relative to other touch points, and price accordingly.

“Bringing significant change to the business of media buying and selling required the resculpturing of the underlying architecture of the ad network model,” said Mark Kahn, chief executive officer of TRAFFIQ. “Our new extensions and the ongoing growth of our premium display marketplace are helping streamline the media buying process from campaign planning to reporting and optimization, bringing us one step closer to an end-to-end media planning and buying solution.”

“An efficient agency workflow can significantly streamline the process of managing multiple campaigns,” said Claudette Baigorria, media supervisor at Freestyle Interactive, which handles accounts for NFL, Electronic Arts, Dolby, and Burton. “Flexible media buying tools can help agencies to easily find and secure targeted, brand-safe and effective online media on behalf of clients.”

“It is important to us to be able to quickly and easily launch highly targeted advertising campaigns where Sleepy’s has a retail presence,” said Greg Longmuir, director of sales at Sleepy’s®, The Mattress Professionals. “TRAFFIQ allows us to accurately reach our target audience, while at the same time ensuring our ads are placed on a pre-approved list of sites and publishers.”

“Selecting TRAFFIQ as our premium sales partner was a natural choice,” said Chris Schroeder, Chief Executive Officer of HealthCentral. “The platform’s advanced inventory sales and campaign management capabilities are a great fit for a targeted, highly involved audience like ours, and can further extend the reach of our upfront sales teams.”

Other significant upgrades to be made available in this upcoming release include:

* Media buyers can select their precise targeting balance preference, between demographics and contextual relevancy.
* Percentages for specific demographics can now be assigned to inventory, allowing publishers to more fully and accurately describe the makeup of their audiences. The richer demographics, in turn, support deeper search filtering for media buyers as they match up inventory with campaigns.
* A new question-based wizard speeds up the process of creating campaigns and listing ad placements for sale.

Live demo of the new platform to be held at ad:tech New York

For a demo of the new agency tools, conversion tracking and reporting, and other advances, stop by TRAFFIQ’s booth No. 926 at ad:tech, the New York Hilton, between Nov. 3 and 4.

About TRAFFIQ

TRAFFIQ (www.traffiq.com) is an efficient, open and value-driven marketplace, directly connecting buyers and sellers of online media through an end-to-end self service platform. It facilitates the buying and selling of premium display media with ease and efficiency, always providing maximum return on investment. Marketplace members include the leading advertisers, ad agencies and publishers. TRAFFIQ is a member of the IAB advisory board, helping educate interactive advertisers and publishers on best practices for industry growth. TRAFFIQ is headquartered in New York City, with offices in Vienna, VA. For more information, contact us at info@traffiq.com.

TRAFFIQ to Preview Next-Generation Platform of Advertising Marketplace

A live demo of the next advance in TRAFFIQ’s top-rated media management platform will be provided to agencies, advertisers, publishers and media companies at TRAFFIQ’s booth No. 926 on the ad:tech exhibition floor. The preview will include these pioneering advances, and others:

* Dramatically extended conversion tracking and reporting, allowing advertisers and publishers to capture the full path of user engagement leading to conversion, rather than the last ad clicked.
* A new agency workflow, allowing a single user to manage multiple clients and campaigns with ease and speed.
* Enhanced publisher sales capabilities, providing publishers with unprecedented ability to accurately describe their inventory and demographics—making it easier for advertisers to identify and appreciate the value of matching inventory.

TRAFFIQ to Co-Host Panel Discussion on the True Value of Ad Exchanges

Dan Ballister, chief operating officer for TRAFFIQ, will participate in an industry panel that cuts through the hype and explores the actual value of online ad exchanges: How good is the inventory available within the exchange ecosystem – and how does it compare to the inventory available through advertising networks? What are the trends in pricing? How do buyers and sellers really feel about this evolving market? And what opportunities may be emerging for efficient cross-media buying, measurement, and optimization? The panel will offer industry-leader perspective on the role of Exchanges in buying, selling, and negotiating in today’s marketplace.

Panel details:

A Spade is Not a Spade: Analyzing the Exchange Marketplace

Thursday, November. 6, from 9:30 a.m. to 10:30 a.m.

New York Hilton

About TRAFFIQ

TRAFFIQ (www.traffiq.com) is an efficient, open and value-driven marketplace, directly connecting buyers and sellers of online media through an end-to-end self service platform. It facilitates the buying and selling of premium display media with ease and efficiency, always providing maximum return on investment. Marketplace members include leading advertisers, ad agencies and publishers. TRAFFIQ is a member of the IAB advisory board, helping educate interactive advertisers and publishers on best practices for industry growth. TRAFFIQ is headquartered in New York City, with offices in Vienna, VA. For more information, contact us at info@traffiq.com.

TRAFFIQ is co-hosting an expert panel on automation for online advertising, and sponsoring the prestigious MIXX Awards in honor of the industry’s top creative teams and talent.

This year’s MIXX Conference will take place on September 22 – 23 in New York. There will be the usual massive information exchange, with star speakers including Chrysler CMO Deborah Meyer, journalist Charlie Rose, author and virtual community maven Clay Shirkey, CBS President Les Moonves, and “Heroes” creator and producer Tim Kring.

TRAFFIQ’s chief operating officer, Dan Ballister will participate on a panel discussing the rapidly growing self service model for media planning and buying and ad sales management.

Panel information:

“The Self-Service Revolution”: A completely automated process for setting up and executing highly targeted ad campaigns can’t possibly be true—or can it? Just how far does the reality go? What are the possibilities, both today and in the near future? As chief operating officer of TRAFFIQ, Dan Ballister is ideally placed to answer such questions and more. He’ll be joined by four other top experts.

Panel date and time: Monday, Sept. 22, 4:45 – 5:30 p.m.

MIXX Awards 2.8 Gala

TRAFFIQ is a sponsor of this year’s awards gala for the best in interactive advertising. The MIXX Awards is the only competition that evaluates and rewards all facets of a marketing campaign, including strategy, creative development and execution, media placement and integration, and effectiveness and ROI. The awards are hosted by Rob Norman, chief executive officer of GroupM Interaction Worldwide.

Awards ceremony date and time: Tuesday, Sept. 23, 7 – 9:45 p.m.

About TRAFFIQ

TRAFFIQ (www.traffiq.com) is an efficient, open and value-driven marketplace, directly connecting buyers and sellers of online media for optimized ad yield and maximum return on investment. Participants on TRAFFIQ include leading advertisers, ad agencies and publishers. TRAFFIQ is a member of the IAB, helping educate interactive advertisers and publishers on the best practices that foster industry growth. TRAFFIQ is headquartered in New York City, with offices in Vienna, VA. For more information, contact us at info@traffiq.com.

NEW YORK, NY – July 29, 2008 – TRAFFIQ® – The Internet Traffic Exchange today announced the appointment of Scott Portugal as senior vice president of global business development. Portugal will report to TRAFFIQ chief operating officer Dan Ballister.

In his new role, Portugal will be responsible for aggressively expanding TRAFFIQ’s global sales efforts. Until recently, Portugal was vice president of publisher development at TACODA – now a part of AOL’s Platform A network, where he managed publisher client services and business development. Scott has previously managed the MaxOnline ad network (Ask/IAC) and helped develop the Investor-Reach Advertising Network, a division of Zacks Investment Research.

“Scott has tremendous experience leading sales and business development efforts for large advertising marketplaces,” said Dan Ballister, COO of TRAFFIQ. “His strong relationships with the advertiser and publisher markets make him a great addition to our team, and will help establish TRAFFIQ’s advanced media management and inventory management tools as leading solutions in their field.”

About TRAFFIQ
TRAFFIQ (www.traffiq.com) is an efficient, open and value-driven marketplace, directly connecting buyers and sellers of online media for optimized ad yield and maximum return on investment. Participants on TRAFFIQ include leading publishers, advertisers, and ad agencies. TRAFFIQ is also a member of the IAB Marketplace advisory board, helping educate interactive advertisers and publishers on the best practices that foster industry growth. TRAFFIQ is headquartered in New York City, with offices in Falls Church, VA. For more information, contact us at info@traffiq.com.

This release – being previewed April 15 and 16 at ad:tech San Francisco – adds a new tool for buying and selling ads, TRAFFIQ Source. Available only on TRAFFIQ and nowhere else, TRAFFIQ Source enables buyers and sellers to work together to quickly and easily “carve out” precision buys from available inventory, as follows:

— Sellers can list all or part of their inventory, without constraint.
— Buyers who find inventory they like can send a private request to the seller, indicating interest in a particular portion of that inventory.
— Buyer and seller then negotiate terms for the inventory and conclude the sale.

From a buyer perspective, the immediate benefits are the ability to conduct complete searches of listed inventory, delving deep into sites, ad locations and ad units; the opportunity to proactively contact publishers; and the ability to carve out exactly the inventory they need, with 100 percent customization and flexibility—a surprisingly simple option, unavailable on any other platform.

Sellers meanwhile benefit from being able to list as much or as little inventory as they wish, without limitations or barriers. This ability to be more flexible and responsive to buyers’ needs will likely translate to increased sell-through.

Additionally, TRAFFIQ’s smart tag technology streamlines the process of ad trafficking by allowing publishers to manage multiple orders using a single ad tag. TRAFFIQ’s smart tag also provides sellers with an automatic failover solution, which allows publishers to sell their inventory at its highest market price and then seamlessly go to their next preferred monetization option.

“TRAFFIQ Source is expected to further boost the platform’s strong appeal to mid-tail publishers with original content and loyal users,” said TRAFFIQ CEO Mark Kahn, “in large measure because it will be easier than ever for mid-sized advertisers in search of such specialty publishers to find them and make precise buys.” Advertisers should see a better return on ad spend, better conversion rates, and brand enhancement by association with the publisher’s brand.

“We’re already working with the 100 largest U.S. and U.K. ad agencies, and the leading brand publishers,” Kahn noted. “This new tool further strengthens our appeal to the largest part of the market, made of medium-sized publishers and advertisers.”

Then there are the benefits already built into the existing platform. For buyers, these include brand protection, transparent transactions, maximizing ROI, no exchange fees, and full integration with media management tools; for sellers, these include the ability to secure fair market value, predictable revenue, and extended reach to large numbers of advertisers and active buyers.

Since TRAFFIQ Source will be made available alongside the platform’s existing tools for auctions and automated Requests for Listings, buyers and sellers will now have three distinct tools to choose from, allowing for an unprecedented degree of flexibility and control.

TRAFFIQ Source is scheduled for release on April 23.

About TRAFFIQ
TRAFFIQ (www.traffiq.com) is an efficient, open and value-driven marketplace, directly connecting buyers and sellers of online media for optimized ad yield and maximum return on investment. Participants on TRAFFIQ include leading publishers, advertisers and ad agencies. TRAFFIQ is also a member of the IAB Marketplace advisory board, helping educate interactive advertisers and publishers on the best practices that foster industry growth. Other board members include CondéNet, Colgate Palmolive, Carat and Forrester Research. TRAFFIQ is headquartered in New York City, with offices in McLean, VA. For more information, contact us at info@traffiq.com.

TRAFFIQ to Preview New Ad Exchange Capabilities:
Stop by TRAFFIQ’s booth No. 5271 in the Moscone Center Exhibit Hall on April 15 and 16 for a live demo of the latest evolution of the TRAFFIQ platform, featuring a unique new capability for online media buying and selling.

TRAFFIQ Nominated for People’s Choice Award:
TRAFFIQ has been nominated for the ad:tech “People’s Choice” award in the “Best Business to Business Transaction Web Site” category. This is in addition to the recent recognition of TRAFFIQ by Forrester Research as a leading example of a smart ad exchange choice for advertisers and publishers. Visit the TRAFFIQ booth for copies of the Forrester study and TRAFFIQ’s Ad Exchanges & Ad Networks whitepaper.

TRAFFIQ to Co-Host Panel Discussion on Strategies for Mid-Tail Success:
Dan Ballister, chief operating officer for TRAFFIQ, will co-host an industry panel on one of the hottest topics today among online advertisers and publishers: how to successfully engage and monetize the increasing numbers of consumers flocking to mid-tail sites. As inventory becomes tight among the portals and top 100 properties, advertisers are migrating to mid-sized Websites—following users who are spending less time at the big sites and more time within the mid-tail of the online ecosystem.
Forget blind networks and outdated metrics; come hear Dan and his fellow experts lead “Beyond the Banner/Beyond the Network,” a wide-ranging discussion of innovative and practical strategies for media success in this important new market. Event details below:

Panel details:
Beyond the Banner/Beyond the Network: The Mid-Tail and the Promise of Engagement
Thursday, April 17, from 3:30 p.m. to 4:30 p.m.

About TRAFFIQ
TRAFFIQ (www.traffiq.com) is an efficient, open and value-driven marketplace, directly connecting buyers and sellers of online media for optimized ad yield and maximum return on investment. Participants on TRAFFIQ include leading publishers, advertisers, and ad agencies. TRAFFIQ is also a member of the IAB Marketplace advisory board, helping educate interactive advertisers and publishers on the best practices that foster industry growth. Other board members include CondéNet, Colgate Palmolive, Carat and Forrester Research. TRAFFIQ is headquartered in New York City, with offices in McLean, VA. For more information, contact us at info@traffiq.com.

New York, NY – March 27, 2008 – TRAFFIQ™ – The Internet Traffic Exchange today announced it has been selected as a finalist for Ad:Tech’s 2008 ‘Best Business-to-Business Transaction Website’ award.

The Ad:Tech awards recognize web-based platforms that are able to simplify complex business processes and create new efficient markets in the online advertising space.

TRAFFIQ directly connects publishers and advertisers in a transparent and value-driven marketplace. It reduces the dependency on blind ad networks and makes the process of media buying and selling fast, simple and efficient. TRAFFIQ provides members with exclusive benefits and economic value unavailable through alternate media channels, and was designed to require very little labor for maximum results.

At any given time, there are over 1000 ad agencies, advertisers and premium publishers on the TRAFFIQ exchange, including: Technorati, Healthcentral.com, Sky Sports, PerezHilton and Drudge Report.

“We are very pleased with this nomination,” said Mark Kahn, chief executive officer of TRAFFIQ. “We’ve worked hard to design a platform that provides real and unique value to online advertisers and publishers, and are excited to be an integral part of the buying and selling process.”

Industry Panel:
Dan Ballister, TRAFFIQ’s chief operating officer, will be co-hosting a panel discussing online consumer engagement at Ad:Tech San Francisco, on April 17, 3:30 p.m. The panel: ‘Beyond the Banner/Beyond the Network: The Mid-Tail and the Promise of Engagement,’ will be moderated by Joey Dumont, partner and managing director of Questus.

Ballister, along with his co-presenters, will lead this session for the more advanced online marketers, exploring new approaches to leverage the Web beyond standard ads placed blindly across ad networks.

About TRAFFIQ:
TRAFFIQ (www.traffiq.com) is an efficient, open and value-driven marketplace, directly connecting buyers and sellers of online media for optimized ad yield and maximum return on investment. Participants on TRAFFIQ include leading publishers, advertisers and ad agencies. TRAFFIQ is headquartered in New York City, with offices in McLean, VA. For more information, contact us at info@traffiq.com. TRAFFIQ is a member of the IAB Marketplace advisory board, helping educate interactive advertisers and publishers on the best practices that foster industry growth. Other board members include CondéNet, Colgate Palmolive, Carat and Forrester Research. Those interested in learning more about TRAFFIQ at Ad:Tech San Francisco can also stop by TRAFFIQ’s display booth, stand 5271.

That’s because eighteen minutes will be the length of each of four educational sessions to be presented by TRAFFIQ™ – The Internet Traffic Exchange, for the benefit of online advertisers and web publishers on March 31, at the IAB Marketplace: Ad Networks & Xchanges special event.

The one-day educational event will provide participants with an objective and up-to-date overview of how exchanges and networks are changing the landscape of online advertising, and how these changes will likely affect the way advertisers and publishers buy and sell online media.

Dan Ballister, chief operating officer, and Dean Vegliante, vice president of seller development, will present TRAFFIQ’s unique transaction model. This model features a new automated media buying standard, allowing publishers to list blocks of inventory up for auction, or to respond directly to buyers’ requests for inventory with matching offers.

Advertisers can browse and bid on searchable blocks of inventory, or post a Request for Listings (RFL)—broadcasting their media buying requests to a universe of qualified, premium publishers with one single post.

TRAFFIQ’s open platform helps replace the mechanics of a blind ad networks with a transparent, highly efficient environment. The advantages for buyers and sellers include streamlined costs, fast and direct sales of premium and niche inventory, high predictability of sales and revenue, brand protection based on advance knowledge of ad placement details, and more. Sellers pay fixed, published commissions on ads sold, and buyers pay no exchange fees at all.

Such benefits are one reason TRAFFIQ has garnered praise from analysts at Jupiter Research and Forrester Research, among others.

“Learn From the Experts” Presentation details:
What: Four 18-minute educational sessions
Advertisers: 3:30 PM and 4:16 PM
Publishers: 3:53 PM and 4:39 PM

When: Monday, March 31, from 3:30 p.m. – 5:00 p.m.
Where: Roosevelt Hotel, Madison Ave. at 45th St., New York, NY

About TRAFFIQ:
TRAFFIQ (www.traffiq.com) is an efficient, open and value-driven marketplace, directly connecting buyers and sellers of online media for optimized ad yield and maximum return on investment. Participants on TRAFFIQ include leading publishers, advertisers and ad agencies. TRAFFIQ is headquartered in New York City, with offices in McLean, VA. For more information, contact us at info@traffiq.com. TRAFFIQ is a member of the IAB Marketplace advisory board, helping educate interactive advertisers and publishers on the best practices that foster industry growth. Other board members include CondéNet, Colgate Palmolive, Carat and Forrester Research.

SAI 25 identifies the 25 startups that have the potential to become the most valuable digital businesses by analyzing hundreds of nominations submitted by entrepreneurs, VC firms and the SAI 25 Advisory Board.

The TRAFFIQ advertising exchange directly connects publishers and advertisers in a transparent and value-driven marketplace. It reduces the dependency on blind ad networks and makes the process of media buying and selling fast, simple and efficient.

TRAFFIQ exchange members can securely buy, sell, serve and track highly converting ads across multiple destinations, using one integrated platform. Publishers can secure fair market value for their media inventory, while advertisers control ad placements and protect their brand.

TRAFFIQ’s suite of automated media buying and inventory management tools, private auctions and open marketplace provide its members with:
• Direct access to leading publishers, agencies and brand advertisers
• Full disclosure of ad placement details, including site demographics and traffic sources
• Complete predictability of sales and revenue
• Brand protection
• Free ad serving
• Seamless integration with all major ad servers and media management tools

“Since our launch in August 2007, over 700 advertisers and publishers have joined the TRAFFIQ exchange,” said Mark Kahn, TRAFFIQ’s CEO. “Our selection as a SAI 25 finalist marks the acceptance of our business model, and is further proof of our platform’s value to buyers and sellers of online media.”

TRAFFIQ customers include most of the major ad agencies, regional agencies, Fortune 1000 advertisers, mid-size advertisers and premium and niche publishers, including: Federated Media, Healthcentral.com, Sky Sports, PerezHilton and others.

SAI 25 companies are privately held digital-industry companies selected on an assessment of their future earning power and sustainable public-market value.

About TRAFFIQ:
TRAFFIQ (www.traffiq.com) is an efficient, open and value-driven marketplace, directly connecting buyers and sellers of online media for optimized ad yield and maximum return on investment. Participants on TRAFFIQ include leading publishers, advertisers and ad agencies. TRAFFIQ is headquartered in New York City, with offices in McLean, VA. For more information, contact us at info@traffiq.com. TRAFFIQ is a member of the IAB Marketplace advisory board, helping educate interactive advertisers and publishers on the best practices that foster industry growth. Other board members include CondéNet, Colgate Palmolive, Carat and Forrester Research.