Category Page for: Traffiq

TRAFFIQ Announces Next Generation Advertising Marketplace

» by Otilia Otlacan November 14th, 2008 at 10:00 am » Comments (0)

Sneak Preview to be Available at Ad:Tech New York ad:tech New York Booth No. 926 NEW YORK - TRAFFIQ® – The Premium Advertising Marketplace announced the launch of the most advanced version yet of its online ad exchange , boasting two new extensions that will make the platform even more powerful for buying, selling, and optimizing online display media campaigns: * A new Agency Workflow allows a single user to manage multiple clients and multiple campaigns with ease. * Full-path conversion tracking and reporting captures not just the last ad clicked, but all brand-relevant touch points and actionable key performance metrics leading up to conversion. more »

TRAFFIQ to Preview Next-Gen Platform & Co-Host Panel on Value of Ad Exchanges, at ad:tech New York

» by Otilia Otlacan November 5th, 2008 at 9:45 am » Comments (0)

NEW YORK - ad:tech New York, Nov. 3-6, will offer two new events to glean the present and future of online ad exchanges: first, a preview of the next-generation platform soon to be forthcoming from TRAFFIQ® – The Premium Advertising Marketplace; and second, a myth-busting panel discussion on the real-world value of online exchanges, to be co-hosted by TRAFFIQ. TRAFFIQ to Preview Next-Generation Platform of Advertising Marketplace A live demo of the next advance in TRAFFIQ’s top-rated media management platform will be provided to agencies, advertisers, publishers and media companies at TRAFFIQ’s booth No. 926 on the ad:tech exhibition floor. The preview ...more »

TRAFFIQ to Co-Host Panel about Emerging Self-Service Advertising Model, at the IAB MIXX Conference

» by Otilia Otlacan September 25th, 2008 at 9:00 am » Comments (1)

NEW YORK - TRAFFIQ® - The Internet Traffic Exchange will help shatter conventional thinking about interactive advertising not once, but twice at the upcoming Interactive Advertising Bureau’s MIXX Conference and Expo. TRAFFIQ is co-hosting an expert panel on automation for online advertising, and sponsoring the prestigious MIXX Awards in honor of the industry's top creative teams and talent. This year's MIXX Conference will take place on September 22 – 23 in New York. There will be the usual massive information exchange, with star speakers including Chrysler CMO Deborah Meyer, journalist Charlie Rose, author and virtual community maven Clay Shirkey, CBS President Les ...more »

TRAFFIQ Adds New Head of Business Development

» by Otilia Otlacan July 29th, 2008 at 11:47 am » Comments (0)

Scott Portugal Joins Leading Advertising Exchange as Senior Vice President of Global Business Development. NEW YORK, NY - July 29, 2008 – TRAFFIQ® – The Internet Traffic Exchange today announced the appointment of Scott Portugal as senior vice president of global business development. Portugal will report to TRAFFIQ chief operating officer Dan Ballister. In his new role, Portugal will be responsible for aggressively expanding TRAFFIQ’s global sales efforts. Until recently, Portugal was vice president of publisher development at TACODA – now a part of AOL’s Platform A network, where he managed publisher client services and business development. Scott has previously managed the ...more »

TRAFFIQ Announces New Version of Its Online Ad Exchange

» by Otilia Otlacan April 15th, 2008 at 10:49 am » Comments (0)

SAN FRANCISCO, April 15, 2008 – TRAFFIQ™ - The Internet Traffic Exchange today announced it will shortly release the latest version of its Web-based trading platform for buyers and sellers of online media. This release – being previewed April 15 and 16 at ad:tech San Francisco – adds a new tool for buying and selling ads, TRAFFIQ Source. Available only on TRAFFIQ and nowhere else, TRAFFIQ Source enables buyers and sellers to work together to quickly and easily “carve out” precision buys from available inventory, as follows: — Sellers can list all or part of their inventory, without constraint. — Buyers who find ...more »

TRAFFIQ to Preview New Platform, Co-Host Panel, and Contend for People’s Choice Award at ad:tech San Francisco

» by Otilia Otlacan April 9th, 2008 at 10:51 am » Comments (0)

NEW YORK, April 9, 2008 – TRAFFIQ™ - The Internet Traffic Exchange will have a strong presence at ad:tech San Francisco, emerging as a key authority in the industry discussion about the ongoing shift of advertisers and publishers to ad exchanges. TRAFFIQ to Preview New Ad Exchange Capabilities: Stop by TRAFFIQ’s booth No. 5271 in the Moscone Center Exhibit Hall on April 15 and 16 for a live demo of the latest evolution of the TRAFFIQ platform, featuring a unique new capability for online media buying and selling. TRAFFIQ Nominated for People’s Choice Award: TRAFFIQ has been nominated for the ad:tech “People’s Choice” award ...more »

TRAFFIQ Advertising Exchange Nominated for ad:tech Best Business-to-Business Transaction Website Award

» by Otilia Otlacan March 27th, 2008 at 10:54 am » Comments (0)

Award Identifies Most Advanced Web-Based Transaction Platforms New York, NY – March 27, 2008 – TRAFFIQ™ - The Internet Traffic Exchange today announced it has been selected as a finalist for Ad:Tech’s 2008 ‘Best Business-to-Business Transaction Website’ award. The Ad:Tech awards recognize web-based platforms that are able to simplify complex business processes and create new efficient markets in the online advertising space. TRAFFIQ directly connects publishers and advertisers in a transparent and value-driven marketplace. It reduces the dependency on blind ad networks and makes the process of media buying and selling fast, simple and efficient. TRAFFIQ provides members with exclusive benefits and economic ...more »

TRAFFIQ to Present at IAB “Learn from the Experts” Event on Ad Networks & Exchanges

» by Otilia Otlacan March 18th, 2008 at 10:57 am » Comments (0)

NEW YORK, March 18, 2008 – Eighteen minutes may not seem like much time—but it’s long enough to turn you from an interested spectator to an expert-in-the-making on the radical speed, reach, and transparency made possible by an open online advertising exchange. That’s because eighteen minutes will be the length of each of four educational sessions to be presented by TRAFFIQ™ - The Internet Traffic Exchange, for the benefit of online advertisers and web publishers on March 31, at the IAB Marketplace: Ad Networks & Xchanges special event. The one-day educational event will provide participants with an objective and up-to-date overview of ...more »

TRAFFIQ Advertising Exchange Nominated for Silicon Alley Insider’s SAI 25

» by Otilia Otlacan March 12th, 2008 at 10:00 am » Comments (0)

New York, NY – March 12, 2008 – TRAFFIQ™ - The Internet Traffic Exchange, today announced it has been nominated for the prestigious 2008 SAI 25 list honoring the world’s most valuable digital startups. The SAI 25 is selected and published by Silicon Alley Insider. SAI 25 identifies the 25 startups that have the potential to become the most valuable digital businesses by analyzing hundreds of nominations submitted by entrepreneurs, VC firms and the SAI 25 Advisory Board. The TRAFFIQ advertising exchange directly connects publishers and advertisers in a transparent and value-driven marketplace. It reduces the dependency on blind ad networks and ...more »