Former SVP and CIO of AOL’s Platform A Joins TRAFFIQ’s Advisory Board
NEW YORK – TRAFFIQ’s Chief Executive Officer, Mark Kahn, announced that Tom Iler, the former SVP and Chief Information Officer for AOL’s Platform A, has agreed to join TRAFFIQ’s Board of Advisors.
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Yael Yekutiel Joins Premium Advertising Network as Vice President of Marketing and Public Relations
NEW YORK – DOCLIX Inc., a provider of performance advertising solutions, announced it has expanded its executive team with the appointment of Yael Yekutiel as vice president of marketing and public relations. Yael will report to DOCLIX chief executive officer Oded Itzhak.
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Traffiq Inventory Garners High Advertiser Demand, Generates Higher-Than Industry Average CPMs
NEW YORK – TRAFFIQ® – The Premium Advertising Marketplace announced today that fourth quarter ad rates generated through its platform were found to be significantly higher than average CPMs generated through ad networks.
New data shows that the average rate for display ad inventory sold through some ad networks and 3rd party brokers in the fourth quarter of 2008, across all categories, was $0.26 per thousand impressions (CPM), down 48 percent from the fourth quarter of 2007 (TechCrunch, January 13th, 2009). In comparison, display ad inventory sold through the TRAFFIQ Marketplace during the same period has averaged at $4.53 CPM – more than 17 times higher than the CPMs secured through many 3rd party resellers.
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Sneak Preview to be Available at Ad:Tech New York
ad:tech New York
Booth No. 926
NEW YORK – TRAFFIQ® – The Premium Advertising Marketplace announced the launch of the most advanced version yet of its online ad exchange , boasting two new extensions that will make the platform even more powerful for buying, selling, and optimizing online display media campaigns:
* A new Agency Workflow allows a single user to manage multiple clients and multiple campaigns with ease.
* Full-path conversion tracking and reporting captures not just the last ad clicked, but all brand-relevant touch points and actionable key performance metrics leading up to conversion.
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NEW YORK – ad:tech New York, Nov. 3-6, will offer two new events to glean the present and future of online ad exchanges: first, a preview of the next-generation platform soon to be forthcoming from TRAFFIQ® – The Premium Advertising Marketplace; and second, a myth-busting panel discussion on the real-world value of online exchanges, to be co-hosted by TRAFFIQ.
TRAFFIQ to Preview Next-Generation Platform of Advertising Marketplace
A live demo of the next advance in TRAFFIQ’s top-rated media management platform will be provided to agencies, advertisers, publishers and media companies at TRAFFIQ’s booth No. 926 on the ad:tech exhibition floor. The preview will include these pioneering advances, and others:
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NEW YORK – TRAFFIQ® – The Internet Traffic Exchange will help shatter conventional thinking about interactive advertising not once, but twice at the upcoming Interactive Advertising Bureau’s MIXX Conference and Expo.
TRAFFIQ is co-hosting an expert panel on automation for online advertising, and sponsoring the prestigious MIXX Awards in honor of the industry’s top creative teams and talent.
This year’s MIXX Conference will take place on September 22 – 23 in New York. There will be the usual massive information exchange, with star speakers including Chrysler CMO Deborah Meyer, journalist Charlie Rose, author and virtual community maven Clay Shirkey, CBS President Les Moonves, and “Heroes” creator and producer Tim Kring.
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Scott Portugal Joins Leading Advertising Exchange as Senior Vice President of Global Business Development.
NEW YORK, NY – July 29, 2008 – TRAFFIQ® – The Internet Traffic Exchange today announced the appointment of Scott Portugal as senior vice president of global business development. Portugal will report to TRAFFIQ chief operating officer Dan Ballister.
In his new role, Portugal will be responsible for aggressively expanding TRAFFIQ’s global sales efforts. Until recently, Portugal was vice president of publisher development at TACODA – now a part of AOL’s Platform A network, where he managed publisher client services and business development. Scott has previously managed the MaxOnline ad network (Ask/IAC) and helped develop the Investor-Reach Advertising Network, a division of Zacks Investment Research.
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SAN FRANCISCO, April 15, 2008 – TRAFFIQ™ – The Internet Traffic Exchange today announced it will shortly release the latest version of its Web-based trading platform for buyers and sellers of online media.
This release – being previewed April 15 and 16 at ad:tech San Francisco – adds a new tool for buying and selling ads, TRAFFIQ Source. Available only on TRAFFIQ and nowhere else, TRAFFIQ Source enables buyers and sellers to work together to quickly and easily “carve out” precision buys from available inventory, as follows:
— Sellers can list all or part of their inventory, without constraint.
— Buyers who find inventory they like can send a private request to the seller, indicating interest in a particular portion of that inventory.
— Buyer and seller then negotiate terms for the inventory and conclude the sale.
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