SAN FRANCISCO, April 15, 2008 – TRAFFIQ™ – The Internet Traffic Exchange today announced it will shortly release the latest version of its Web-based trading platform for buyers and sellers of online media.
This release – being previewed April 15 and 16 at ad:tech San Francisco – adds a new tool for buying and selling ads, TRAFFIQ Source. Available only on TRAFFIQ and nowhere else, TRAFFIQ Source enables buyers and sellers to work together to quickly and easily “carve out” precision buys from available inventory, as follows:
— Sellers can list all or part of their inventory, without constraint.
— Buyers who find inventory they like can send a private request to the seller, indicating interest in a particular portion of that inventory.
— Buyer and seller then negotiate terms for the inventory and conclude the sale.
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