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TACODA UK Passes IASH Audit
LONDON (March 26, 2008)–TACODA prides itself on being a network which guarantees only premium inventory, of impeccable quality. Publishers can rest assured that, upon joining our network, they become part of a well respected and high-quality network, whilst advertisers can be safe in the knowledge that their campaigns will appear only on sites of excellent [...]
New Study Shows that Heavy Clickers Distort Reality of Display Advertising Click-Through Metrics
CHICAGO, February 12,2008 – Media agency Starcom USA, behavioral targeting network Tacoda, and digital consumer insight company comScore collaborated on a research study whose results call into question click-through rates as a primary source of accountability for Internet display advertising aimed at brand-building. Called “Natural Born Clickers,” the study reveals that a very small group [...]
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