Category Page for: Tacoda

AOL’s New Homepage Delivers Strong Branding and Performance for Platform-A Advertisers

» by Otilia Otlacan December 29th, 2008 at 10:07 am » Comments (0)

Click-through rate increases 30% since the AOL.com relaunch; November total unique visitors and average daily visitors up 13%, and total minutes online grew by 29%; all figures signal higher advertiser returns moving into 2009 NEW YORK - AOL’s Platform-A announced that the new AOL.com homepage is delivering advertisers record performance on their homepage advertising and is also driving increased consumer reach and engagement. Since the homepage redesign was launched in September 2008, advertising click-through rates on the primary 300 x 250 ad banner rose 30%, according to internal metrics, a double-digit increase that shows consumers are increasingly clicking on AOL.com homepage ...more »

ValueClick Sues Tacoda Over Behavioral Targeting Patents

» by Otilia Otlacan August 5th, 2008 at 12:55 pm » Comments (0)

Fight over behavioral targeting (or hypertargeting, or whatever else you fancy naming it) is getting ugly. It has just emerged that ad network ValueClick has sued Tacoda (owned by Time Warner) for allegedly infringing two of ValueClick's patents on behavioral targeting platforms - only a couple days after announcing the launch of their new predictive behavioral targeting platform. Wendy Davis of MediaPost reports that "In the lawsuit, quietly filed two weeks ago in federal court in Los Angeles, ValueClick alleges that Tacoda's core business--profiling users based on their Web activity and serving them targeted ads--infringes on two patents dating back to ...more »

TRAFFIQ Adds New Head of Business Development

» by Otilia Otlacan July 29th, 2008 at 11:47 am » Comments (0)

Scott Portugal Joins Leading Advertising Exchange as Senior Vice President of Global Business Development. NEW YORK, NY - July 29, 2008 – TRAFFIQ® – The Internet Traffic Exchange today announced the appointment of Scott Portugal as senior vice president of global business development. Portugal will report to TRAFFIQ chief operating officer Dan Ballister. In his new role, Portugal will be responsible for aggressively expanding TRAFFIQ’s global sales efforts. Until recently, Portugal was vice president of publisher development at TACODA – now a part of AOL’s Platform A network, where he managed publisher client services and business development. Scott has previously managed the ...more »

Platform-A’s Advertising.com Continues 50-Month Reign as Largest Online Advertising Network

» by Otilia Otlacan July 28th, 2008 at 10:10 am » Comments (0)

New York, NY – July 24, 2008 – AOL announced that Advertising.com, http://www.advertising.com, was ranked as the No. 1 third party display ad network for the 50th consecutive month based on audience reach, according to comScore Media Metrix. Advertising.com is part of Platform-A, http://www.platform-a.com, AOL’s digital advertising business. In June 2008, the Advertising.com display network reached 167.7 million unique visitors in the U.S., or 88.3% of the total domestic online audience. This reach surpasses all other online ad networks, according to comScore. Platform-A as a whole, which includes Advertising.com’s third-party network as well as AOL’s owned-and-operated network, ranked number one in ...more »

ValueClick Media Launches Predictive Behavioral Targeting

» by Otilia Otlacan July 21st, 2008 at 2:34 pm » Comments (1)

As expected (see my earlier article), ValueClick has officially announced the launch of their Precision BT suite, providing new opportunities for behavioral targeting. Below is the press release, issues just moments ago. WESTLAKE VILLAGE, Calif. - July 21, 2008 - ValueClick Media, a division of ValueClick, Inc. (Nasdaq:VCLK), announced the availability of its Precision BT(TM) suite today, combining access to a wealth of anonymous consumer online behavior with an innovative predictive technology to create the most robust and scalable behavioral targeting solution available to marketers. The Precision BT(TM) suite contains two products, including Precision Retargeting(TM), an enhanced version of the user retargeting ...more »

AOL Expands Platform-A to Europe

» by Otilia Otlacan June 6th, 2008 at 9:32 am » Comments (0)

Advertising Group Aligns AOL’s Existing Ad Operations, Offering Full Suite of Branding and Performance Solutions, Reaching 125 Million Online Consumers Across Europe London, UK and New York, NY, 6 June, 2008 – AOL announced the expansion of Platform-A in Europe, which aligns AOL’s existing advertising operations and offers advertisers and publishers a full suite of industry-leading marketing solutions powered by the Web’s most advanced advertising technologies. Brendan Condon has been named head of Platform-A’s International operations, based in London, reporting to Platform-A President Lynda Clarizio. “By bringing Platform-A to Europe, we can offer advertisers the best marketing tools and technologies available to ...more »

TACODA Behavioral Targeting Solution to be Available Across Entire Platform-A Network

» by Otilia Otlacan April 29th, 2008 at 8:56 am » Comments (0)

New York, NY – April 29, 2008 – AOL announces that, starting in June, Platform-A will be offering TACODA’s advanced suite of behavioral targeting solutions across its entire network to give advertisers the opportunity to reach their most valuable audience segments. The Platform-A network includes advertising inventory on all AOL owned-and-operated sites – such as AOL News, Sports, Money & Finance, Moviefone and MapQuest – along with the thousands of publisher sites in the Advertising.com third-party network. TACODA’s industry-leading behavioral targeting technology analyzes billions of user behaviors each day to help advertisers target relevant messages to appropriate audience segments. Advertisers ...more »

TACODA UK Passes IASH Audit

» by Otilia Otlacan March 26th, 2008 at 1:51 pm » Comments (0)

LONDON (March 26, 2008)–TACODA prides itself on being a network which guarantees only premium inventory, of impeccable quality. Publishers can rest assured that, upon joining our network, they become part of a well respected and high-quality network, whilst advertisers can be safe in the knowledge that their campaigns will appear only on sites of excellent quality which, due to the transparent nature of the network, can be viewed prior to committing any spend. We at TACODA UK recently underwent our first IASH audit in December; an audit that we can now announce was successfully passed. TACODA succeeded with 100% pass mark ...more »

New Study Shows that Heavy Clickers Distort Reality of Display Advertising Click-Through Metrics

» by Otilia Otlacan February 12th, 2008 at 11:42 pm » Comments (0)

CHICAGO, February 12,2008 – Media agency Starcom USA, behavioral targeting network Tacoda, and digital consumer insight company comScore collaborated on a research study whose results call into question click-through rates as a primary source of accountability for Internet display advertising aimed at brand-building. Called “Natural Born Clickers,” the study reveals that a very small group of consumers who are not representative of the total U.S. online population is accountable for the vast majority of display ad click-through behavior. Full findings of the study, its methodology and results are being presented this afternoon at the iMedia Brand Summit in Coconut Point, Florida. The ...more »