SYDNEY & DENVER – SpotXchange Inc., the largest global marketplace of video ad inventory, is expanding its international footprint into the Asia Pacific region with the launch of its new office in Australia and the appointment of Vicki Lyon as Managing Director, SpotXchange Asia Pacific.

According to comScore’s VideoMetrix, SpotXchange is a top 5 video ad network in Australia and reaches 27% of the local internet population. The company has been serving ads for the market since 2009 for major global brands.

“Online video advertising has had a rapid uptake this past year in Australia and throughout the Asia Pacific region, as marketers take note of its effectiveness as a brand tool and integrate video into their online media strategies,” says Vicki Lyon, managing director, SpotXchange. “I look forward to helping SpotXchange continue to be the go-to video advertising marketplace for publishers looking to increase their CPMs and maximise the value of their video inventory.”

SpotXchange is a one-stop shop for advertisers, ad networks, DSPs and trading desks, offering a simple, automated way to increase the effectiveness of video ad campaigns.

Using SpotXchange’s auction-based platform, publishers can maximise the value of their inventory by connecting with advertisers in a real-time bidding environment without sacrificing control.

As managing director, Vicki will work with agencies, ad networks, DSPs and publishers throughout the APAC region, providing buyers and sellers of online video advertising with an automated, exchange-based platform that offers unparalleled scale and efficiency.

Vicki brings years of media industry experience, having launched Tribal Fusion, the third largest display ad network in Australia, and been responsible for the commercialisation and integration of FPC Interactive, which includes major online titles such as luxury brands Vogue.com.au and Taste.com.au. Before joining FPC Magazines, Vicki pioneered the online media and mobile media industry in South Africa, where she helped commercialise Tiscali.co.za, Africa’s second largest portal.

“Hiring Vicki and our recent opening of our Western European office in the UK will contribute greatly to our international business that is already experiencing exponential growth,” says Michael Shehan, co-founder and CEO of SpotXchange. “Vicki’s previous success demonstrates her ability to drive SpotXchange’s business forward and we are confident that she will help us lead the way in online video advertising throughout the Asia Pacific region.”

About Vicki Lyon

http://bit.ly/qSFS8S

About SpotXchange

SpotXchange (www.spotxchange.com) is the largest global marketplace of video ad inventory, reaching more than 95 million unique visitors each month in more than 20 countries. SpotXchange offers brand advertisers a scalable, efficient and measurable way to reach their desired audience with high-quality online video ads on premium websites around the world. Focused on performance, SpotXchange is a one-stop shop for advertisers, ad networks, DSPs and trading desks, offering a simple, automated way to increase the effectiveness of video ad campaigns. Using SpotXchange’s auction-based platform, publishers can maximise the value of their inventory by connecting with advertisers in a real-time bidding environment without sacrificing control. Each month, more than 300 major brand advertisers take advantage of SpotXchange’s real-time video ad platform, which offers automated optimisation, advanced targeting tools, real-time bidding and flexible pricing models (cost per: view, engagement, click, thousand and acquisition) in an IAB-certified, brand-safe marketplace. SpotXchange is a Top 5 online video ad network in the United States, United Kingdom, Australia and Canada according to comScore’s VideoMetrix service.

DENVER – Leading video advertising network SpotXchange announced today the availability of SpotMarket RTB™, an enhanced version of its real-time bidding (RTB) application programming interface (API), which helps efficiently match the audience targeting requirements of advertisers, agencies, ad networks and demand side platforms (DSPs) to the video ad inventory from participating publisher websites.

With SpotMarket RTB, advertisers and agencies can tailor their bids on an impression-by-impression basis when bidding on video ad inventory made available through SpotXchange’s auction-based marketplace.  SpotXchange has been integrating publishers into its marketplace for more than five years, and consequently offers the broadest reach of integrated in-stream video ad inventory in the industry.  The SpotXchange video ad marketplace has more than 700 publishers and currently receives requests for advertisements from approximately 50,000 unique websites each month from 60 countries.

Real-time bidding empowers advertisers to buy video ad inventory that matches their targeting criteria.  Using SpotMarket RTB, advertisers can examine each video ad opportunity individually, and decide whether or not to bid on serving a highly targeted video ad within milliseconds.   Leaders in the video ad space that plan to leverage the new SpotXchange solution include AdoTube, DataXu, Epic Media Group, MediaMath and Netmining.

“Real-time bidding by SpotXchange is dynamic, transparent and flexible,” said Steven Jones, chief strategy and operations officer of AdoTube, an end-to-end in-video advertising platform that specializes in creative and technological solutions for advertisers, agencies, publishers and networks.  “SpotMarket RTB helps us scale our solution to reach targeted audiences in high-quality inventory. This gives us real-time control over executing targeted campaigns with the most effective creative formats and messaging, delivering as much as our clients need when they need it.”

SpotMarket RTB simplifies the real-time advertising process for all parties involved.  Participating advertisers can use the full spectrum of SpotXchange’s advanced targeting capabilities such as retargeting, and behavioral targeting using third-party data.  DSPs, trading desks and ad networks can also take advantage of SpotXchange’s user syncing ability, which allows the SpotMarket RTB participant to see if they have any historic behavioral data on a particular user, and then lets them value the impression opportunity more highly and serve a more targeted ad.

“Since day one, SpotXchange has operated an auction-based marketplace for the benefit of our video publishers and advertisers.  SpotMarket RTB represents the next step in our pursuit to operate the world’s largest marketplace of video ad inventory, by opening up our marketplace to the maximum number of advertisers possible,” said Mike Shehan, chief executive officer of SpotXchange.  “We view this as a win for all involved — advertisers can eliminate waste, maximize reach and increase the performance of their campaigns in a safe and private way, while publishers benefit from the increased competition resulting in higher CPMs.”

To accommodate the various needs of sophisticated DSPs and trading desks of major agency holding companies, SpotXchange offers multiple pricing models by which advertisers can set their bid prices, thereby providing the most flexible RTB video ad solution in the market today.

Advertisers can get started quickly with SpotMarket RTB by creating an account, setting targeting criteria, setting their maximum bid price and launching their real time ad campaign.  When an ad request from a publisher site matches a participating RTB advertiser’s targeting criteria, SpotXchange then calls the RTB advertiser to compete for the impression.  Advertisers can also easily track campaign performance by accessing robust reports and analytics through a variety of SpotMarket RTB tools.

About SpotXchange
SpotXchange is a leading online video advertising network that offers brand advertisers a scalable, efficient and measurable way to attract new customers with high-quality online video ads on premium websites.  Focused on performance, SpotXchange is a one-stop shop for advertisers and publishers, offering a simple, automated way to increase the effectiveness of their video ad campaigns.  Each month, more than 200 major brand advertisers take advantage of SpotXchange’s offering of advanced targeting and retargeting tools, dynamic ad optimization, flexible pricing models (cost per:  thousand, click, completed view, engagement and acquisition) in a verified, brand safe marketplace.

Serving highly interactive in-stream and in-banner video ads in the US, Canada, Mexico, the UK, Ireland, Spain, Portugal, Italy, Belgium, China, New Zealand and Australia, among other countries, SpotXchange is the #3 online video ad network in the United States, and #1 in the UK, Australia and Russia for potential reach, according to comScore.  SpotXchange is a privately-held company based in Denver, Colorado, and with offices in New York City, Los Angeles, Atlanta, Chicago and London.

DENVER – October 4, 2010 – Top-rated online video advertising network, SpotXchange, announced today that it had begun the Interactive Advertising Bureau (IAB) self-certification process for ad networks and exchanges, which will help provide buyers of online advertising with more control, transparency and safety for their brands.

The IAB recently issued “Networks & Exchanges Quality Assurance Guidelines” and SpotXchange will spend the next several months ensuring that all of its internal processes adhere to the new IAB guidelines, and meet or exceed the required levels of detail for advertising source, content and placement.  SpotXchange plans to be fully compliant with these IAB guidelines in early 2011.

SpotXchange is a leading online video advertising network that connects advertisers to websites offering streaming video content via an auction-based marketplace.  Using a large variety of performance metrics and real-time optimization tools, SpotXchange’s technology aggregates ad space supplied by publishers and matches it with advertiser demand, scaling and adapting in-real time as marketers’ campaign needs change.

“Our team at SpotXchange is made up of people that are passionate about performance, and having our clients’ trust and helping them meet their goals are our top priorities,” said Mike Shehan, chief executive officer of SpotXchange.  “The good news is that SpotXchange has already built our network technology to provide detail and transparency to our clients, so we don’t have far to go before we comply with all parts of the IAB guidelines.”

“The IAB Quality Assurance Guidelines require companies to make a significant investment of time and resources,” said Randall Rothenberg, president and chief executive officer of the IAB.  “We applaud SpotXchange and all the companies that are leading the industry by providing their customers transparency in the process of buying interactive advertising.”

The IAB’s “Networks & Exchanges Quality Assurance Guidelines” can be found at:

http://www.iab.net/ne_guidelines

About SpotXchange

SpotXchange is a top-rated online video advertising network, comprised of premium websites offering entertainment, business, finance, news, technology, sports and gaming content.  Tens of thousands of websites rely on SpotXchange to generate revenue from the video content thеу stream to millions of consumers each day. SpotXchange offers advertisers a robust, efficient and measurable way to attract new customers with high-quality online video ads.  The SpotXchange suite of products and services is performance-based and combines advanced targeting and retargeting tools, dynamic ad optimization, flexible pricing models (cost per:  thousand, click, completed view, engagement and acquisition) and verifiable, safe brand protection for companies of all sizes.

Serving highly interactive in-stream and in-banner video ads in the US, Canada, UK, Ireland, Spain, Mexico, Portugal, Italy, Belgium, New Zealand and Australia, among other countries, SpotXchange helps companies efficiently and effectively reach their intended audiences while maximizing their online advertising budgets.  Currently, SpotXchange is a top-three rated online video ad network in the United States, and is the top video ad network in the UK and Australia for potential reach.  SpotXchange is a privately-held company based in Denver, Colorado.

SpotXchange announced today that it is the top video advertising network in Australia, with a potential reach of 50.7 percent of the population, or 5.4 million consumers, according to comScore (NASDAQ : SCOR), an Internet marketing research company.

SpotXchange is a leading online video advertising network that connects advertisers to websites offering streaming video content via an auction-based marketplace.  Using a large variety of performance metrics and real-time optimization tools, SpotXchange’s technology aggregates ad space supplied by publishers and matches it with advertiser demand, scaling and adapting instantaneously as marketers’ campaign needs change.

ComScore’s report found that 81 percent of Australia’s Internet population viewed video online in July, with an average viewer watching more than seven hours of video during the month. The country’s online population, an estimated 10.7 million people, viewed 970 million pieces of content via this channel in July 2010.

“ComScore has ranked SpotXchange as a top video ad network in countries like the US, UK and Australia,” said Mike Shehan, chief executive officer of SpotXchange.  “We’ve been able to achieve this because we offer publishers and advertisers around the world a highly differentiated, performance-based service that adds value to the work they do every day.”

Airwick, Clearasil and Commonwealth Bank of Australia are among the global and major national brands that run advertisements through the SpotXchange platform in Australia.

Clients in all countries benefit from the fact that SpotXchange is the only video ad network that fully integrates publisher sites into a centralized ad delivery, tracking and reporting platform, which allows for the real-time delivery of ad campaigns that match unique publisher criteria.  This process maximizes efficiencies and minimizes costs for both publishers and advertisers.

“Our technology and these seamless connections offer accurate delivery, superior tracking capabilities and comprehensive reports that deliver remarkable insight to our publishers and advertisers, which in turn saves them time and money in the evolving online video space,” said Bryon Evje, executive vice president of sales and business development for SpotXchange.

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. Web activity at the top online properties for July 2010 based on data from the comScore Media Metrix service. Interest in the annual World Series of Poker Tournament drove traffic to Online Gambling sites during the month as the heavily anticipated ‘main event’ commenced. More than 170 million Americans visited a Retail site in July shopping for toys, tickets, and other consumer goods.

“The World Series of Poker tournament brought out the competitive side of Americans in July, prompting millions to visit online gambling sites to test their card-playing skills,” said Jeff Hackett, senior vice president of comScore Media Metrix. “Retails sites were also popular in July, with Toy sites faring particularly well as parents shopped for games and activities to keep their kids occupied during their summer vacation.”

Americans Place their Bets
The ‘main event’ of the World Series of Poker annual tournament took place in July, spurring interest in the game among Americans. More than 13.4 million people visited an Online Gambling site during the month, an 11-percent increase versus June. PokerStars ranked as the category leader with 2.4 million visitors (up 8 percent), followed by FullTiltPoker with 2.3 million visitors (up 14 percent), Kingolotto Network with 2.0 million visitors (up 31 percent), and UltimateBet.com Online Poker with 1.0 million visitors (up 33 percent).

Online Retail Sites Busy During Summer
Several Retail sub-categories ranked among the top gaining categories for the month, including Toys, Mall, Tickets and Consumer Goods. Parents found ways to keep vacationing students busy with Toys sites, up 11 percent in July to 18.4 million visitors. Toysrus Sites ranked #1 in the category with 6.6 million visitors during the month (up 4 percent), followed by The LEGO Group with 2.9 million (up 24 percent), Disney Shopping with 1.7 million (up 7 percent) and AmericanGirl.com with 1.3 million (up 75 percent).

Mall sites also flourished during the month, growing 11 percent to 18.1 million visitors. Sam’s Club ranked #1 in the category with 4.7 million visitors (up 6 percent). HSN.com followed in second with 3.6 million visitors (up 18 percent), while FingerHut.com had 2.0 million visitors (up 24 percent) and MyDealMatch.com had 1.8 million visitors (up 9 percent).

Travel Information Sites Soar through July
The Travel Information site category saw strong growth during the month with 59.2 million visitors, up 11 percent versus June to reach the all-time high for the category. TravelAdNetwork ranked #1 with 18.9 million visitors, representing a 16-percent increase since June. TripAdvisor Sites ranked second with 13.1 million visitors, followed by Yahoo! Travel with 11.0 million visitors (up 14 percent), AOL Travel with 5.1 million (up 7 percent) and Bing Travel with 4.9 million (up 6 percent).

Top 50 Properties
Google Sites ranked as the #1 property in July with 178 million visitors, followed by Yahoo! Sites with 174 million and Microsoft Sites with 165 million. The Mozilla Organization jumped 10 positions in the ranking with 35.1 million visitors, while The Washington Post Company climbed 5 spots to 27.7 million visitors.

Top 50 Ad Focus Ranking
BrightRoll Video Network led the July Ad Focus ranking with a potential reach of 96 percent of Americans online, followed by SpotXchange Video Ad Network with a 93-percent reach. YuMe Video Ad Network climbed four spots to capture the #3 ranking with an 89-percent reach.

Table 1
___________________________________________________________________________________
comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)
July 2010 vs. June 2010
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix                                                      .
Total Unique Visitors (000)
Jun-10    Jul-10    % Change    Rank by
Unique
Visitors
Total Internet : Total Audience    215,061   213,584      -1         N/A
PCH.COM                              4,957     7,599      53         200
Apollo Group, Inc.                   5,605     7,259      30         206
NFL Internet Group                   7,583     9,744      28         160
Mail.com Media Corporation           4,925     6,017      22         250
Intergi Entertainment And Games      7,968     9,582      20         164
Manta.com                           11,790    14,177      20         105
TheFind                             11,419    13,721      20         109
The Mozilla Organization            29,576    35,115      19          29
MerchantCircle.com                   7,270     8,602      18         177
Staples.com Sites                    5,852     6,874      17         213
___________________________________________________________________________________
*Ranking based on the top 250 properties in July 2010. Excludes entities whose growth was
primarily due to implementation of Media Metrix 360 unified digital audience measurement.

Table 2
_______________________________________________________________________________________
comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)
July 2010 vs. June 2010
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix                                                          .
Total Unique Visitors (000)
Jun-10    Jul-10    % Change
Total Internet : Total Audience        215,061   213,584       -1
Gambling – Online Gambling              12,054    13,418       11
Retail – Toys                           16,592    18,423       11
Retail – Mall                           16,330    18,070       11
Travel – Information                    53,537    59,163       11
Retail – Tickets                        26,733    28,990        8
Business to Business                    49,735    53,687        8
Retail – Consumer Goods                 23,292    24,926        7
Entertainment – Humor                   48,484    51,793        7
Business/Finance – Personal Finance     57,403    60,816        6
Services – Coupons                      32,723    34,507        5
_______________________________________________________________________________________

Please follow this link to view tables 3 and 4: http://comscore.com/Press_Events/Press_Releases/2010/8/comScore_Media_Metrix_Ranks_Top_50_U.S._Web_Properties_for_July_2010

comScore has resumed reporting of the Top 50 Properties and Top 50 Ad-Focus rankings due to the conclusion of the unified digital measurement transition period.

About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

August 30, 2010 – Video ad network SpotXchange today announced that it was the top video network in the UK in July 2010.  SpotXchange continues to be one of the fastest growing video ad networks according to comScore’s Video Metrix report* and has significantly expanded its network size to reach a viewer penetration of 17.2 million and 47.3 percent of the total UK Internet population.

The reach of SpotXchange has grown dramatically since the start of 2010.  In January, SpotXchange was ranked number 7 in the UK with a market penetration of 27%. “One of our goals for 2010 has been significant expansion outside of the US.  Our placement at the top of the July 2010 comscore Video Metrix report for the UK is an affirmation of progress towards that objective.  In July, we served over 100 million video ads to users in 10 countries outside of the US and we’re just getting started,” said SpotXchange CEO Michael Shehan, CEO..

Paul Gidley, Director of Sales for SpotXchange in the UK commented on the rapid growth of the company: “Thanks to the ease with which publishers can use and interact with the SpotXchange technology, coupled with the benefits of advanced targeting, performance, optimization and campaign tracking, SpotXchange has become an unparalleled video advertising solution for the UK market. Advertisers now see results from better-informed, more engaged users, improved ad performance and ultimately higher ROI on online video ad campaigns.”

The SpotXchange video ad network is comprised of premium websites, including entertainment, business and technology, sports, finance, gaming and many other categories. SpotXchange provides advertisers advanced targeting, including the ability to target both highly interactive pre-roll and in-game video ad campaigns ensuring that ads efficiently and effectively reach the intended audience.

*comScore Video Metrix is the monthly reporting of consumer video consumption – both ads and video content – on the Internet along with the demographic characteristics of video viewers. comScore provides key metrics and analysis of video consumption across top properties on the Web to assist in the planning of video advertising campaigns. Please visit http://www.comscore.com/companyinfo to learn more about comScore, Inc.

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released May 2010 data from the comScore Video Metrix service showing that 183 million U.S. Internet users watched online video during the month. YouTube.com achieved record levels of viewing activity in May with an all-time high of 14.6 billion videos viewed and surpassing the threshold of 100 videos per viewer for the first time.

Top 10 Video Content Properties by Videos Viewed
U.S. Internet users watched nearly 34 billion videos in May, with Google Sites ranking as the top video property with 14.6 billion videos, representing 43.1 percent of all videos viewed online. YouTube accounted for the vast majority of videos viewed at the property. Hulu ranked second with 1.2 billion videos, or 3.5 percent of all online videos viewed. Microsoft Sites ranked third with 642 million (1.9 percent), followed by Vevo with 430 million (1.3 percent) and Viacom Digital with 347 million (1.0 percent).

__________________________________________________________________________
Top U.S. Online Video Content Properties* by Videos Viewed
May 2010
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
__________________________________________________________________________
Property                            Videos (000)      Share of Videos (%)
Total Internet : Total Audience      33,950,891             100.0
Google Sites                         14,628,095              43.1
Hulu                                  1,174,844               3.5
Microsoft Sites                         642,027               1.9
Vevo                                    430,257               1.3
Viacom Digital                          346,755               1.0
Yahoo! Sites                            336,314               1.0
CBS Interactive                         333,189               1.0
Turner Network                          331,897               1.0
Fox Interactive Media                   328,492               1.0
Facebook.com                            245,120               0.7
__________________________________________________________________________
*Rankings based on video content sites; excludes video server networks.
Online video includes both streaming and progressive download video.

Top 10 Video Content Properties by Viewers
Nearly 183 million viewers watched an average of 186 videos per viewer during the month of May. Google Sites attracted 144.6 million unique viewers during the month (101.2 videos per viewer), followed by Yahoo! Sites with 46.0 million viewers (7.3 videos per viewer), and Vevo with 45.6 million viewers (9.4 videos per viewer). Vevo jumped one position in the May ranking taking the #3 spot with 45.6 million viewers and an average of 9.4 videos per viewer.

_________________________________________________________________
Top U.S. Online Video Content Properties* by Unique Viewers
May 2010
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
_________________________________________________________________
Property                           Unique           Average Videos
Viewers (000)    per Viewer
Total Internet : Total Audience    182,918               185.6
Google Sites                       144,550               101.2
Yahoo! Sites                        46,031                 7.3
Vevo                                45,579                 9.4
Facebook.com                        45,492                 5.4
Fox Interactive Media               44,266                 7.4
Hulu                                43,541                27.0
CBS Interactive                     41,028                 8.1
Microsoft Sites                     39,416                16.3
Turner Network                      35,307                 9.4
Viacom Digital                      34,572                10.0
_________________________________________________________________
*Rankings based on video content sites; excludes video server networks.
Online video includes both streaming and progressive download video.

Top Video Ad Networks by Potential Reach
In May, Tremor Media ranked as the top video ad network with a potential reach of 102.8 million viewers, or 56.2 percent of the total video viewing audience. ScanScout Network ranked second with a potential reach of 99.3 million viewers (54.3 percent penetration) followed by YuMe Video Network with 87.5 million viewers (47.8 percent).

_____________________________________________________________________________
Top U.S. Online Video Ad Networks by Potential Reach of Unique Viewers
May 2010
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
_____________________________________________________________________________
Property                                         Unique          Viewer
Viewers (000)   Penetration
Total Internet : Total Audience                  182,918           100.0
Tremor Media – Potential Reach                   102,787            56.2
ScanScout Network – Potential Reach               99,290            54.3
YuMe Video Network – Potential Reach              87,508            47.8
Adconion Video Network – Potential Reach          86,641            47.4
Advertising.com Video Network – Potential Reach   83,877            45.9
BBE – Potential Reach                             83,026            45.4
Break Media – Potential Reach                     80,869            44.2
SpotXchange Video Ad Network – Potential Reach    76,734            41.9
TidalTV – Potential Reach                         69,640            38.1
BrightRoll Video Network – Potential Reach        67,521            36.9
_____________________________________________________________________________

Other notable findings from May 2010 include:

The top video ad networks in terms of their actual reach delivered were: Joost Video Network (by Adconion Media Group) with 35.2 percent penetration of online video viewers, BrightRoll Video Network with 24.4 percent, and Tremor Media Video Network with 21.2 percent.
84.8 percent of the total U.S. Internet audience viewed online video.
144.1 million viewers watched 14.6 billion videos on YouTube.com (101.2 videos per viewer).
The average Hulu viewer watched 27.0 videos, totaling 2.7 hours of video per viewer.
The duration of the average online video was 4.3 minutes.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Online video advertising networks and media ad serving platforms are forecast to generate $377 million in video CPM share and fee-based revenue in 2010, an increase of 41% over the prior year comparable. This report, Video Advertising Networks and Media Platforms: Revenue Forecasts 2010 – 2012, tallies provider and segment revenue by analyzing video inventory, sellout rates, CPMs, participation percentages and serving fee components of gross media spend. That data is aligned with business model analytics surrounding in-banner video serving, premium and remnant/3rd party pre-roll sales and ad serving, video overlays, search and the emerging mobile platform, each presented and detailed.

The report’s historical (2007-2009), current year and extended revenue forecast is amplified and supported by detailed industry Q & As, plus rigorous business model analysis spanning CPM share to inventory barter. Each video advertising network and platform is analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business model, sell-out percentages, CPMs by avail format, media spend and related revenue by provider, R & D initiatives and strategies to engage Smartphone users. In-banner video and rich media platforms Eyewonder, Pointroll, Eyeblaster and Googles DoubleClick are user reach and inventory scale market leaders of the multi-screen platform advertising group. 3rd party video networks representing premium pre-roll inventory, overlays and promotional executions analyzed in the report include BBE, Tremor Media, YuMe, ScanScout, Adap.tv, Magnify.net, SpotXChange, Turnhere, Wizzard Media and VideoEgg, among others.
Search and discovery platforms and services include both Blinkx and Truveo. Video advertising networks with CPM share business models joined with dedicated ad sales teams generate 75% of the segments revenue. Multi-screen video inventory continues to grow at rates faster than publisher ability to sell it, positioning networks with sales proficiency for increasing participation in a market with substantial revenue share upside. Revenue growth and ongoing consolidation within the video advertising platform segment is driven by publisher exploitation ambitions requiring powerful, vertically integrated solutions opportunistically endorsed by strategic acquisitors.

Key Topics Covered:

- Market Trends and Business Dynamics 2010-2012
- Online Video Advertising Platforms, Networks, Auctions and Targeting Solutions: Revenue 2007 2012
- 3rd Party Video Ad Networks with Sales Capability Generate 75% of the Segments Revenue
- In-Banner Video Platform and 3rd Party Pre Roll Ad Network Revenue Comparison: 2007 2012
- 3rd Party Video Ad Networks With Sales Teams: Gross Revenue Growth 2012
- In-Banner Ad Serving Platforms Forecast To Grow Revenue by 27.3% in 2010
- Video Advertising Networks Encompass the Following Broad Solutions Categories:
- Video Advertising Platform and Network Business Trends: 2010 2012
- The Video Advertising Network and Platform Market: 2010 – 2012
- Video Advertising Network and Platforms: Core Product Solutions and Market Positioning Comparison
- Video Advertising Networks and Platforms: Cpm Share/Participation Analysis
- Online Video Advertising Platforms, Solutions Providers, Auctions and Networks
- Online Video Advertising Networks Terminology

Section One
- Market Trends and Business Dynamics 2010 2012
- Online Video Advertising Platforms, Networks Auctions and Targeting Solutions: Revenue 2007 – 2012
- Online Video Advertising Platforms, Solutions Providers, Auctions and Networks
- 3rd Party Video Ad Networks with Sales Capability Generate 75% of the Segments Revenue
- Online Video Advertising Networks and Platforms: Comparative Revenue Analytics: 2007 – 2012
- Video Ad Network Inventory Expanded by 34% in 2009
- Video Advertising Network Inventory Growth: 2008 – 2009
- Market Growth Drivers: 2010 2012
- 3rd Party Pre Roll Video Networks: Revenue Trends 2007 – 2010
- Market Growth Drivers: 2010 2012
- In-Banner Ad Serving Platforms Forecast To Grow Revenue by 27.3% in 2010
- In Banner Ad Serving Platforms: Revenue 2007 – 2012
- Online Video Advertising Platforms: In-Banner Delivery Specialists
- Online Video Advertising Platforms: In-Banner Gross Media Spend
- In-Banner Gross Media Spend Rose by 8.5% in 2009
- In-Page Video Ad Impressions and Gross Media Spend: 2005 – 2009

Companies Mentioned:

Adap.Tv
Audience Science
Blinkx
Truveo
BBE
Scanscout
Spotxchange
Tremor Media
Vidsense
Videoegg
Wizzard Media
Yume Inc
Eyewonder
Eyeblaster
Pointroll
For more information visit http://www.researchandmarkets.com/research/930ed3/video_advertising

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released November 2009 data from the comScore Video Metrix service, showing that more than 170 million U.S. Internet users watched online video during the month. Online video viewing continued to reach record levels in November with nearly 31 billion videos viewed during the month, and Google Sites accounting for 39 percent of all videos viewed online in the U.S.

Top 10 Video Content Properties by Videos Viewed

Google Sites continued to rank as the top U.S. video property in November as it delivered 12.2 billion videos viewed with YouTube.com accounting for nearly 99 percent of all videos viewed at the property. Hulu ranked second with 924 million videos viewed (3.0 percent) followed by Viacom Digital with 500 million (1.6 percent) and Microsoft Sites with 480 million (1.5 percent).

_________________________________________________________________________
Top U.S. Online Video Content Properties* by Videos Viewed
November 2009
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property                            Videos (000)          Share (%) of Videos
Total Internet : Total Audience      30,986,670                  100.0%
Google Sites                         12,215,994                   39.4%
Hulu                                    923,805                    3.0%
Viacom Digital                          499,497                    1.6%
Microsoft Sites                         479,638                    1.5%
Yahoo! Sites                            470,804                    1.5%
Fox Interactive Media                   446,460                    1.4%
Turner Network                          336,952                    1.1%
CBS Interactive                         287,588                    0.9%
AOL LLC                                 227,797                    0.7%
MEGAVIDEO.COM                           201,199                    0.6%

*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.
_________________________________________________________________________

Top 10 Video Content Properties by Viewers

More than 170 million viewers watched an average of 182 videos per viewer during the month of November. Google Sites attracted 129 million unique viewers during the month (94.7 videos per viewer), followed by Yahoo! Sites with more than 55 million viewers (8.5 videos per viewer) and Fox Interactive Media with 50 million viewers (8.9 videos per viewer). The average Hulu viewer watched 21.1 videos during the month, representing another all-time high for the property.

_________________________________________________________________________
Top U.S. Online Video Content Properties* by Unique Viewers
November 2009
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property                        Unique Viewers    Average Videos
(000)           Per Viewer
Total Internet : Total Audience       170,647            181.6
Google Sites                          129,037             94.7
Yahoo! Sites                           55,145              8.5
Fox Interactive Media                  49,981              8.9
CBS Interactive                        47,460              6.1
Hulu                                   43,738             21.1
Microsoft Sites                        43,280             11.1
Viacom Digital                         42,572             11.7
FACEBOOK.COM                           31,107              5.1
AOL LLC                                30,992              7.4
Amazon Sites                           27,169              2.6

*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.
_________________________________________________________________________

Top Video Ad Networks by Potential Reach

In November, Tremor Media ranked as the #1 video ad network with a potential reach of 85 million viewers, or 49.8 percent of the total viewing audience. Advertising.com Video Network ranked second with a potential reach of 80 million viewers (47.1 percent penetration) followed by YuMe Video Network with 73 million viewers (43.0 percent).

_________________________________________________________________________
Top U.S. Online Video Ad Networks by Potential Reach of Unique Viewers
November 2009
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property                                            Unique Viewers     Viewer Penetration
(000)
Total Internet : Total Audience                           170,647           100.0%
Tremor Media – Potential Reach                             84,977            49.8%
Advertising.com Video Network – Potential Reach            80,403            47.1%
YuMe Video Network – Potential Reach                       73,419            43.0%
SpotXchange Video Ad Network – Potential Reach             66,090            38.7%
BBE – Potential Reach                                      55,562            32.6%
BrightRoll Video Network – Potential Reach                 49,754            29.2%
TidalTV – Potential Reach                                  39,944            23.4%
ScanScout Network – Potential Reach                        33,531            19.6%
Digital Broadcasting Group (DBG) – Potential Reach         26,283            15.4%
Nabbr – Potential Reach                                    17,646            10.3%
_________________________________________________________________________

Other notable findings from November 2009 include:

The top video ad networks in terms of their actual reach delivered were: Tremor Media Video Network with 20.0 percent penetration of online video viewers, BBE with 17.5 percent, and BrightRoll Video Network with 16.6 percent.
84.8 percent of the total U.S. Internet audience viewed online video.
The average online video viewer watched 12.2 hours of video.
128.1 million viewers watched more than 12 billion videos on YouTube.com (94.3 videos per viewer).
38.6 million viewers watched 333.4 million videos on MySpace.com (8.6 videos per viewer).
The average Hulu viewer watched 21.1 videos, totaling 2.1 hours of videos per viewer.
The duration of the average online video was 4.0 minutes.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released August 2009 data from the comScore Video Metrix service, showing that 161 million U.S. Internet users watched online video during the month, the largest audience ever recorded. Online video reached another all-time high in August with more than 25 billion videos viewed during the month, with Google Sites accounting for more than 10 billion.

Top 10 Video Content Properties by Videos Viewed

Google Sites continued to rank as the top U.S. video property in August as it surpassed the 10 billion videos viewed threshold, representing 40 percent of all videos viewed online. YouTube.com accounted for 99 percent of all videos viewed at the Google Sites property. Microsoft Sites ranked second with 547 million (2.2 percent) followed by Viacom Digital with 539 million videos viewed (2.1 percent) and Hulu with 488 million (1.9 percent).

_________________________________________________________________
Top U.S. Online Video Content Properties* by Videos Viewed
August 2009
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property           Videos (000)      Share (%) of Videos
Total Internet       25,366,195          100.0
Google Sites         10,051,924           39.6
Microsoft Sites         546,547            2.2
Viacom Digital          539,471            2.1
Hulu                    488,255            1.9
Fox Interactive Media   380,115            1.5
Yahoo! Sites            355,226            1.4
Turner Network          298,991            1.2
CBS Interactive         168,993            0.7
Disney Online           162,934            0.6
AOL LLC                 156,871            0.6

*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.
_________________________________________________________________

Top 10 Video Content Properties by Viewers

More than 161 million viewers watched an average of 157 videos per viewer during the month of August. Google Sites attracted 121.4 million unique viewers during the month (82.8 videos per viewer), followed by Microsoft Sites with 54.9 million viewers (10 videos per viewer) and Yahoo! Sites with 51.6 million viewers (6.9 videos per viewer).

_________________________________________________________________
Top U.S. Online Video Content Properties* by Unique Viewers
August 2009
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property             Unique Viewers (000)    Average Videos per Viewer
Total Internet                    161,109             157.4
Google Sites                      121,393              82.8
Microsoft Sites                    54,859              10.0
Yahoo! Sites                       51,583               6.9
Fox Interactive Media              48,914               7.8
Viacom Digital                     42,415              12.7
Hulu                               38,513              12.7
CBS Interactive                    35,688               4.7
Turner Network                     28,151              10.6
AOL LLC                            28,092               5.6
Facebook.com                       24,229               4.1

*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.
_________________________________________________________________

Top Video Ad Networks by Potential Reach

In August, Tremor Media ranked as the #1 video ad network with a potential reach of 68 million viewers, or 42.2 percent of the total viewing audience. YuMe Video Network ranked second with a potential reach of 59.1 million viewers (36.7 percent penetration) followed by ScanScout Network with 57.6 million viewers (35.7 percent).

_______________________________________________________________________________________
Top U.S. Online Video Ad Networks by Potential Unique Viewers
August 2009
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property                                             Unique Viewers (000)     Viewer Penetration
Total Internet : Total Audience                                   161,109                  100.0
Tremor Media – Potential Reach                                     68,010                   42.2
YuMe Video Network – Potential Reach                               59,100                   36.7
ScanScout Network – Potential Reach                                57,581                   35.7
Broadband Enterprises Video Network – Potential Reach              54,858                   34.1
BrightRoll Video Network – Potential Reach                         53,369                   33.1
Advertising.com Video Network – Potential Reach                    52,996                   32.9
SpotXchange Video Ad Network – Potential Reach                     47,304                   29.4
Break Media Video Ad Network – Potential Reach                     35,672                   22.1
Digital Broadcasting Group (DBG) – Potential Reach                 26,537                   16.5
TidalTV – Potential Reach                                          21,101                   13.1
_______________________________________________________________________________________

Other notable findings from August 2009 include:

The top video ad networks in terms of their actual delivered reach were: Tremor Media Video Network (19.5 percent penetration of all online video viewers), BrightRoll Video Network (16.2 percent penetration), and BroadbandEnterprises.com (14.8 percent penetration).
81.6 percent of the total U.S. Internet audience viewed online video.
The average online video viewer watched 582 minutes of video, or 9.7 hours.
120.5 million viewers watched nearly 10 billion videos on YouTube.com (82.6 videos per viewer).
44.9 million viewers watched 340 million videos on MySpace.com (7.6 videos per viewer).
The average Hulu viewer watched 12.7 videos, totaling 1 hour and 17 minutes of videos per viewer.
The duration of the average online video was 3.7 minutes.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Hulu Reaches All-Time High with 457 Million Video Views

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released July 2009 data from the comScore Video Metrix service, showing that 158 million U.S. Internet users watched online video during the month, the largest audience ever recorded. Online video reached another all-time high in July with a total of 21.4 billion videos viewed during the month.

Top 10 Video Content Properties by Videos Viewed

In July, Google Sites continued to rank as the top U.S. video property with a record 8.9 billion videos viewed, making up 42 percent of all videos viewed online. YouTube.com accounted for more than 99 percent of all videos viewed at the property. Viacom Digital ranked second with 812 million (3.8 percent) followed by Microsoft Sites with 631 million videos viewed (3.0 percent).
_____________________________________________________________________________

Top U.S. Online Video Content Properties* by Videos Viewed July 2009

Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix

Property                   Videos       Share (%) of   Videos

Total Internet         21,371,342              100.0

Google Sites            8,953,948               41.9
Viacom Digital            812,343                3.8
Microsoft Sites           630,631                3.0
Fox Interactive Media     558,500                2.6
Hulu                      457,010                2.1
Turner Network            390,848                1.8
Yahoo! Sites              374,746                1.8
Disney Online             169,756                0.8
CBS Interactive           150,165                0.7
ABC Television            137,800                0.6
_____________________________________________________________________________

*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.

Top 10 Video Content Properties by Viewers

More than 158 million viewers watched an average of 135 videos during the month of July. Google Sites surpassed its all time high with 121 million unique viewers during the month (74.1 videos per viewer), followed by Microsoft Sites with 65 million viewers (9.8 videos per viewer) and Fox Interactive Media with 52 million viewers (10.8 videos per viewer).
_____________________________________________________________________________

Top U.S. Online Video Content Properties* by Unique Viewers July 2009

Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix

Property                Unique Viewers (000)    Average Videos per Viewer

Total Internet                       158,384                        134.9

Google Sites                         120,852                         74.1
Microsoft Sites                       64,540                          9.8
Fox Interactive Media                 51,830                         10.8
Yahoo! Sites                          47,363                          7.9
Viacom Digital                        42,415                         19.2
Hulu                                  38,132                         12.0
Turner Network                        35,676                         11.0
CBS Interactive                       30,736                          4.9
AOL LLC                               24,161                          5.2
FACEBOOK.COM                          20,517                          4.0
_____________________________________________________________________________

*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.

Top Video Ad Networks by Potential Reach

In July, ScanScout Network ranked as the #1 video ad network with a potential reach of 80.1 million viewers, or 50.6 percent of the total viewing audience. Tremor Media ranked second with a potential reach of 71.1 million viewers (44.9 percent penetration) followed by YuMe Video Network with 68.1 million viewers (43.0 percent).

_____________________________________________________________________________

Top U.S. Online Video Ad Networks by Unique Viewers July 2009

Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix

Property                           Unique Viewers (000)    Viewer Penetration

Total Internet : Total Audience                 158,384                 100.0
ScanScout Network – Potential Reach              80,134                  50.6
Tremor Media – Potential Reach                   71,170                  44.9
YuMe Video Network – Potential Reach             68,163                  43.0
Broadband Enterprises Video Network -            62,680                  39.6
Potential Reach
BrightRoll Video Network – Potential Reach       62,357                  39.4
Advertising.com Video Network – Potential Reach  53,802                  34.0
SpotXchange Video Ad Network – Potential Reach   47,428                  29.9
Break Media Video Ad Network – Potential Reach   36,262                  22.9
Nabbr – Potential Reach                          19,918                  12.6

_____________________________________________________________________________

Other notable findings from July 2009 include:

The top video ad networks in terms of their actual delivered reach were: Tremor Video Network (20.1 percent viewer penetration), Brightroll Video Network (17.4 percent), and BroadbandEnterprises.com (14.4 percent).
81.0 percent of the total U.S. Internet audience viewed online video.
The average online video viewer watched 500 minutes of video, or 8.3 hours.
120.3 million viewers watched 8.9 billion videos on YouTube.com (74.1 videos per viewer).
48.2 million viewers watched 518.6 million videos on MySpace.com (10.8 videos per viewer).
The average Hulu viewer watched 12.0 videos, totaling 1 hour and 13 minutes of videos per viewer.
The duration of the average online video was 3.7 minutes.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

This report analyzes video inventory and gross media spend in both up-and-coming and established avail verticals, including in-banner, remnant/3rd party pre-roll, video overlays, video search and podcasting.

Each video advertising network vertical is thoroughly analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business models, sell-out percentages, CPMs for each avail format, gross ad billings and total revenues by network.

In-banner video networks led by Eyewonder, Pointroll, Eyeblaster and Google’s DoubleClick are inventory, media spend and revenue generating juggernauts of the video advertising group, combining for over $1.5 billion in 2008 gross billings (video units only), forecast at $1.8 billion in ’09. 3rd party video networks representing premium pre-roll inventory aligned with major branded content include BBE, Brightroll, Tremor Media, YuMe Networks, Internet Broadcasting and Worldnow are forecast to contribute another $223 million to gross media spend during 2009, over 24% of all pre-roll media buys across an extremely competitive and rapidly-evolving sales landscape. Overlay network inventory reached 19.8 billion total units in 2008, forecast to increase 70% in 2009. Participation revenue flowing back to networks like VideoEgg, Adapt.TV and ScanScout is expected to climb 100% in aggregate.

Online video advertising networks are forecast to make $493 million in participation revenue, hosting and insertion fees against gross CPM billings of $2.2 billion in 2009, according to this published report.

The report, Online Video Advertising Networks 2007 – 2010: Emerging and Surging, details video inventory and gross media spend for both up-and-coming and established avail executions, including in-banner video, remnant/3rd party pre-roll sales, video overlays, video search and podcasting.

Each video advertising network vertical is analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business models, sell-out percentages, CPMs for each avail format, media spend and total revenues by network.

In-banner video networks led by Eyewonder, Pointroll, Eyeblaster and Google’s DoubleClick are inventory, media spend and revenue generating juggernauts of the video advertising group, combining for over $1.5 billion in 2008 gross billings (video units only), forecast at $1.8 billion in ’09.

3rd party video networks representing premium pre-roll inventory aligned with major branded content include BBE, Brightroll, Tremor Media, YuMe Networks, Internet Broadcasting and Worldnow are forecast to contribute another $223 million to gross media spend during 2009, over 39% of all pre-roll media buys across an extremely competitive and rapidly-evolving sales landscape.

Overlay network inventory reached 19.8 billion total units in 2008, forecast to increase 70% in 2009. Participation revenue flowing back to networks like VideoEgg, Adapt.TV and ScanScout is expected to climb 100% in aggregate.

Major video search networks Blinkx, Truveo and Magnify.net handled a combined 420 million average monthly search requests in 2008, and forecast to generate $30 million in corresponding revenue 2009.

Podcast inventory averaged some 84 million units per month in 2008, taking in gross billings estimated at $25.9 million, equaling approximately 55% of total paid media spend made against branded premium and semi-professional content categories.

“Video advertising networks are a vital economic engine of online video monetization,” commented research director Paul A. Palumbo.

“These tenacious, entrepreneurial networks are endemic to the broadband publishing medium, propelling video advertising inevitably onward toward greater accountability, higher ROI and wider adoption by agencies and marketers.”

Some of the Topics covered:
EXECUTIVE SUMMARY
VIDEO AD NETWORK GROSS BILLINGS: 2007 – 2010
VIDEO ADVERTISING NETWORK MEDIA BUYING TRENDS: 2009
VIDEO AD NETWORK GROSS BILLINGS: 2007 – 2010
VIDEO ADVERTISING NETWORK GROSS BILLINGS ANALYSIS BY VERTICAL: 2007 – 2010
VIDEO ADVERTISING NETWORK GROSS BILLINGS SHARE BY VERTICAL: 2007 – 2010
VIDEO ADVERTISING NETWORK REVENUE SOURCE BREAKOUT: 2007 – 2010
VIDEO ADVERTISING NETWORK REVENUES: 2007 – 2010
IN-BANNER VIDEO GROSS MEDIA SPEND: 2007 – 2010
IN-BANNER VIDEO IMPRESSION GROWTH: 2001 – 2008
VIDEO ADVERTISING NETWORKS PRE-ROLL GROSS BILLINGS: 2007 – 2010
VIDEO AD NETWORK GROSS BILLINGS: 2007 – 2010
VIDEO ADVERTISING NETWORK MEDIA BUYING TRENDS: 2009
VIDEO AD NETWORK GROSS BILLINGS: 2007 – 2010
VIDEO ADVERTISING NETWORK GROSS BILLINGS ANALYSIS BY VERTICAL: 2007 – 2010
VIDEO ADVERTISING NETWORK GROSS BILLINGS SHARE BY VERTICAL: 2007 – 2010
VIDEO ADVERTISING NETWORK REVENUE SOURCE BREAKOUT: 2007 – 2010
VIDEO ADVERTISING NETWORK REVENUES: 2007 – 2010
IN-BANNER VIDEO GROSS MEDIA SPEND: 2007 – 2010
IN-BANNER VIDEO IMPRESSION GROWTH: 2001 – 2008
VIDEO ADVERTISING NETWORKS PRE-ROLL GROSS BILLINGS: 2007 – 2010
VIDEO AD NETWORK GROSS BILLINGS: 2008
AD NETWORK SHARE OF PREMIUM PRE-ROLL GROSS BILLINGS: 2008
VIDEO OVERLAY NETWORK MEDIA SPEND AND AVAIL GROWTH
VIDEO OVERLAY NETWORK GROSS MEDIA BILLINGS: 2008 – 2010
VIDEO SEARCH GROSS MEDIA BILLINGS: 2007 – 2010
VIDEO ADVERTISING AND SEARCH NETWORKS: 2007 – 2010

Companies Mentioned:
Adapt.Tv
Aol/Truveo
Bbe (Broadband Enterprises)
Brightroll
Eyeblaster
Eyewonder
Kiptronic
Magnify.Net
Mixpo
Pointroll
Scanscout
Spotxchange
Tremor Media
Videoegg
Wizzard Software/Media
Worldnow
Yume Networks

For more information visit http://www.researchandmarkets.com/research/2d50db/online_video_adver

Targeted Insertion and Delivery Service Turns Internet and Mobile Video From a Cost Center to Profit Center

Service Introduced at NAB Show 2009 in Las Vegas

SAUSALITO, Calif. & LAS VEGAS – Equilibrium® (www.equilibrium.com/), a software and hosted services company that specializes in helping enterprise clients of all sizes to manage, monetize and mobilize content, announced the introduction of the EQ Network™, at the National Association of Broadcasters conference. The EQ Network enables content owners to deploy quickly a Media Delivery Bar™ on their site allowing viewers to effortlessly request personalized videos to be prepared and delivered via a breakthrough Ad-Per-View™ Software as a Service (SaaS). For the first time ever, content owners can also quickly personalize video experiences to web, wireless and mobile devices on-the-fly, without any pre-processing.

Equilibrium’s Media Delivery Bar provides Web site video content owners with the tools to hyper-target advertisements to individuals based on voluntary demographic information they supply. The Media Deliver Bar can be installed on any web page that contains video content within minutes, without requiring additional infrastructure costs or changes for the content owner or advertiser.

The Media Delivery Bar is easy to customize and assign to any video, providing either personalized advertising and/or sponsored viewing experiences in four simple steps through any EQ Network enabled site: (1) Viewers first choose the video and device to be delivered to, (2) opt in to share demographic information, (3) the requested video is automatically properly formatted without having to be pre-loaded into the Ad-Per-View system, and then (4) targeted video ads are inserted and delivered to the viewers’ existing Internet video player, wireless or mobile device. Advertising, sponsors and ID’s are also inserted on-the-fly into pre-roll, mid-stream or post-roll positions.

The EQ Network’s scalable Ad-Per-View technology automatically optimizes video content for billions of existing mobile devices, Internet video players and new ones as they become available.

“After seeing the preview of the EQ Network, it looks very promising as a no-hardware-required solution that content owners and advertisers will be able to use to set business rules on a per video basis,” said Stacey Foster, Coordinating Producer, Saturday Night Live. “Also very appealing is that the EQ Network automates the delivery of video content to the web and mobile devices, making it very easy to expand the reach of content while helping to cover costs through targeted advertising opportunities.”

The Internet video advertising sector is currently estimated to reach $850 million this year, according to eMarketer, and to increase by almost 80 percent by 2012.

“Equilibrium allows mobile video advertising to make a quantum leap forward by enabling dynamic video ad insertion,” said Michael Shehan, CEO of SpotXchange, LLC and Booyah Networks, Inc. “Combining SpotXchange’s advanced video ad targeting with the EQ Network and Media Deliver Bar empowers advertisers to reach consumers with the same accountability and accuracy as its online counterpart.”

Ads can be hyper-targeted using key features and services included in the EQ Network:

* Simple to implement, requires no infrastructure change to a Web site or web server
* Automatically transform, customize and assemble personalized programming
* Easily insert IDs, pre-rolls, post-rolls and advertisements where desired
* Dynamically generate and deliver personalized video and advertising experiences anywhere without worrying about file formats and pre-transcoding
* Extend video advertising reach to billions of devices
* Target advertisements and measure results with unprecedented precision

Both content owners and advertisers can gain from the EQ Network. Advertisers can track viewer demographics tied to contact information as well as the basic CPM impressions and easily build, manage and track highly targeted campaigns. Content owners benefit by receiving higher advertising rates with relevant, targeted impressions.

“After many years of intensive research and development, we are pleased to offer the EQ Network to content owners and advertisers to automate the heavy lifting and time consuming content assembly, ad insertion and deployment tasks, while simultaneously insuring that every ad impression is relevant, effective, counted and monetized through the use of our Media Delivery Bar,” said Sean Barger, CEO of Equilibrium.

For more information and for a step-by-step video to see how the EQ Network and Media Delivery Bar work, visit www.eqnetwork.com.

About Equilibrium

Equilibrium, the world leader in media processing since 1992 when it released the first automated graphics processing software, DeBabelizer®, now leads the monetization of the next-generation Internet and mobile video revolutions. The patented, high-powered MediaRich® engine enables real-time personalization and delivery of music, images and video to website, wireless and portable devices. Equilibrium offers breakthrough cross-platform technology solutions featuring interoperability and integration for the workgroup, enterprise and web-server, delivering the same CORE technology for cross-platform interoperability and integration virtually anywhere. Equilibrium is a Microsoft Gold Partner. To learn more about Equilibrium and its products, please visit www.equilibrium.com or our blog at www.equilibrium.com/blog.

To suggest an addition, please leave a comment with the Twitter URL and I’ll review it as soon as possible.

365 Ad Solutions – http://twitter.com/365adsolutions
Ad-Village – http://twitter.com/advillage
Ad Age – http://twitter.com/adage
AdExchanger – http://twitter.com/adexchanger
Ad Communal – http://twitter.com/adcommunal
AdOperationsOnline.com – http://twitter.com/adoperations
AdRoll – http://twitter.com/AdRoll
Ad Sales Club – http://twitter.com/AdSalesClub
Adsimilis – http://twitter.com/adsimilis
ad:tech – http://twitter.com/adtech
AdFreak – http://twitter.com/adfreak
Adify – http://twitter.com/adify
Adify Media NYC – http://twitter.com/ADIFYMediaNYC
Adlogix – http://twitter.com/AllanAdlogix
admob – http://twitter.com/admob
AdMonsters – http://twitter.com/AdMonsters
AdOperationsOnline.com – http://twitter.com/AdOperations
AdTorque – http://twitter.com/adtorque
Advertising Nest – http://twitter.com/AdvertisingNest
Advertising Week – http://twitter.com/advertisingweek
Advertising Week DC – http://twitter.com/adwkdc
Advertising Zealot – http://twitter.com/adzeal
Andy Beal – http://twitter.com/andybeal
Azoogle Ads – http://twitter.com/AzAdsInfo
Brand Marketing – http://twitter.com/QuantumMethod
Brian Chappell – http://twitter.com/brianchappell
Burst Media – http://twitter.com/burstmedia
comScore, Inc. – http://twitter.com/comScore
CreativeZone by Eyeblaster – http://twitter.com/Creative_Zone
Dan Curran – http://twitter.com/ManVsAgency
Ed Lee – http://twitter.com/edlee
eXelate – http://twitter.com/exelate
Eyeblaster – http://twitter.com/eyeblaster
Frank Addante – http://twitter.com/FrankAddante
Gigya – http://twitter.com/Gigya
Gourmet Ads – http://twitter.com/gourmetads
IAB – http://twitter.com/iab
IAB UK – http://twitter.com/iabuk
Jascha Kaykas-Wolff, VP Webtrends – http://twitter.com/kaykas
Jason Calacanis – http://twitter.com/JasonCalacanis
Jeremiah – http://twitter.com/jowyang
Joelle Kaufman – http://twitter.com/adify
Kipp Bodnar – http://twitter.com/kbodnar32
Lee Odden – http://twitter.com/leeodden
Marissa Louie – http://twitter.com/malouie
NGAGE – http://twitter.com/ngagenow
Online Advertising – http://twitter.com/advertising
OpenX – http://twitter.com/openx
Panache – http://twitter.com/PanacheTech
Pete Cashmore – http://twitter.com/mashable
Rajeev Goel / PubMatic – http://twitter.com/PubMatic
Razorfish – http://twitter.com/Razorfish
Rubicon Project – http://twitter.com/rubiconproject
Salesforce.com – http://twitter.com/successforce
Sazbean Consulting – http://twitter.com/sazbean
Scott Hoffman – http://twitter.com/Lotame
shinyads – http://twitter.com/shinyads
SmartBrief on Social Media – http://twitter.com/SBoSM
Sometrics – http://twitter.com/sometrics
Tamar Weinberg – http://twitter.com/tamar
Todd Mintz – http://twitter.com/toddmintz
Tumri – http://twitter.com/tumri
VideoEgg - http://twitter.com/videoegg

CAMBRIDGE, Mass., December 8, 2008-Brightcove Inc. today announced the formation of the Brightcove Alliance, a global ecosystem of leading technology and distribution partners who have integrated with the Brightcove online video platform, as well as solution providers building customer websites and video applications using Brightcove. Through the Brightcove Alliance, organizations worldwide have access to a broad range of expert partners, pre-integrated technologies and services to support online video initiatives of any size and scope in every market.

“Video is pervasive on the Web and website producers and operators are faced with an increasingly complex set of requirements and challenges to operate successful online video initiatives,” said Jeremy Allaire, Brightcove chairman and chief executive officer. “Our fast-growing network of Brightcove Alliance partners extends the possibilities of online video for organizations regardless of their size or market. The Brightcove Alliance helps our customers grow their businesses and expand the role of online video on the Web, while empowering our partners to create new innovations in online video.”

Brightcove has attracted a wide range of partners that wish to provide solutions to the hundreds of major media companies and marketers that publish their video through the Brightcove platform. With the launch of Brightcove 3 in October 2008, the company released a rich set of open APIs that partners can use to integrate with and build solutions on top of the Brightcove platform.

The Brightcove Alliance launches with more than 90 partners, spanning a variety of online video needs, including creative and interactive design, advertising networks and server technologies, delivery and distribution, analytics and audience measurement, social media and community building. Through the Alliance, partners have access to training, support, technology and co-marketing opportunities for reaching the Brightcove customer base.

In early 2009, Brightcove will introduce training and certification programs for partners as well as channel reseller opportunities. For more information on the Brightcove Alliance partner program please visit http://www.brightcove.com/partners.

Alliance Partner Support

“Video is a central focus for any brand with a serious presence on the Web. The Brightcove Alliance enables us to easily bundle online video capabilities into our agency services and free up interactive resources to focus on creative execution instead of software development and maintenance.”
Rob Davis, leader of the interactive video practice at OgilvyInteractive

“24/7 Real Media’s Open AdStream seamlessly integrates with Brightcove, allowing our publishers to simply traffic video campaigns. Our clients benefit tremendously from our strong partnership with Brightcove by allowing them to monetize their video content in the most productive, efficient way. In working with Brightcove we are empowering media companies to operate a more successful online video business by pulling together all of the necessary pieces to the puzzle – a proven platform in Brightcove and a market leading ad serving technology in Open AdStream.”
Nicolle Pangis, vice president, product management, global media and technology, 24/7 Real Media

“Brightcove’s open platform and partner program provide exciting new opportunities to accelerate innovation and boost efficiencies for online video campaigns. We’re looking forward to having VivaKi become a part of the Brightcove Alliance and expanding the success we’ve already had with Brightcove at Denuo to other Publicis Groupe agencies.”
Tim Hanlon, executive vice president and managing director of Publicis Groupe’s VivaKi Ventures and advisor to Brightcove

“Nielsen’s VideoCensus provides deep online video measurement and independent accounting of key audience metrics that are critically important to any news or entertainment brand with an online advertising business. The integration of our measurement service with Brightcove’s platform will provide mutual customers with a turn-key opportunity to gauge audience size, demographics and other important indicators associated with their online video programming.”
Charley Shoemaker, director, product management, Nielsen Online

“Platform-A and ADTECH’s integration with Brightcove provides publishers with new ways to enhance productivity by streamlining their online video operations, which in turn helps to drive business growth. Platform-A’s goal is to be a one-stop shop for online advertising, so the Brightcove Alliance will help us to bring more features to media owners and more premium content to advertisers looking to deepen their engagement with audiences, both of which are crucial in today’s economic climate. For Brightcove publishers, ADTECH provides powerful ad serving solutions for the monetization of their video content.”
Dirk Freytag, CEO, ADTECH

Brightcove Platform Customer Support

“As part of our mission to satisfy curiosity across all platforms, Discovery has created a compelling online video experience supported by Brightcove technology. As we continue to expand and enhance our video offerings, we look forward to leveraging new opportunities and partnerships through the Brightcove Alliance.”
Kevin Loftis, senior vice president, interactive technology, Discovery Communications

“Brightcove has allowed FUEL TV to develop our online video offering in ways we could not have accomplished on our own and easily connect with third-party technologies to grow our online audience. We applaud its successes to date and look forward to future innovations to help us further build our online video product and advance our video distribution strategy.”
Gene Pao, FOXs FUEL TV vice president of new media and international development

“TheStreet.com has built a successful online video business with the Brightcove platform. Now, through Alliance partners like Metacafe and Clearspring, we can use the same platform to easily distribute video through a popular portal and across social networks. We’re excited about the possibilities offered by Brightcove’s network of partners and the opportunities to grow our business.”
Bill McCandless, general manager, multimedia, for TheStreet.com

“We continue to see value from the Brightcove platform in helping us build community and drive traffic not only to Channel Sun, but also to www.sun.com and other Sun Web properties. We’ve also been able to rapidly plug in commenting and rating features from best-of-breed technology providers like JS-Kit to further engage our online audience without having to build the features from scratch.”
Karen Galatis, senior director of integrated marketing, Sun Microsystems

“Tremor’s ad network and Acudeo platform adds value to our Brightcove online video operations, helping us maximize ad delivery opportunities. Our ability to leverage Brightcove’s network of partners like Tremor is crucial as we continue to expand our online video operations.”
David Katz, executive director, digital media, Starz Media

“Red Star 18′s use of the Brightcove platform has enabled us to seamlessly integrate streaming video into our entertainment, editorial and Web exclusive site sections. Our initial phase has been very successful in delivering video, and we look forward to further expanding the reach of our Brightcove-powered video by leveraging third party content partnerships and developing additional video channels.”
Paul FitzGerald, account director at Air Canada

Companies participating in Brightcove Alliance launch include:

Advertising and Monetization
24/7 Real Media
Ad Delivery Solutions
Adap.tv
ADTECH
Asterpix
BrightRoll
CheckM8
DoubleClick*
evenhere
Eyeblaster
FreeWheel
Google Adsense for Video
HIRO-Media
InSkin Media
JD Project
LiveRail
Panache
Platform-A
ScanScout
Smart AdServer
Smartclip
SpotRails
SpotXchange
Tremor Media
Utarget.FOX
YuMe

Distribution
AnySource Media
AOL Video
Bebo
Glam Media
Metacafe
Preview Networks
TubeMogul
Veoh Networks
Mobile
AtomiZ
Azuki Systems
Nellymoser
Transpera
vtap
Yospace

Reporting and Analytics
GlanceGuide
Nedstat
Nielsen Online
Omniture
Quantcast
Snoobi
TubeMogul
Visible Measures

Search and Discovery
Blinkx
Cooliris
EveryZing
Lingospot
Loomia
Taboola
Vibrant Media

Social Media
Automattic Inc.
Clearspring
Gigya
IntenseDebate
iWidgets
JS-Kit
Meebo
Pluck
Six Apart
Slide
Sprout
Viewer Experience
Audible Magic
dotSUB
Limelight Networks
PLYmedia
Quova

Solution Partners
Adjust Your Set
Best Before Media
Blonde
Cantos
Code and Theory
Cynergy
HubSales
IDINI Consulting Group
Maverick Television
Method
myvideorights.com
NBTV Studios
Oasis Technology Partners
OgilvyInteractive
Red Star 18
Schematic
Serranetga
Simply Media
Slamcore
StoryWorks Media
StudioNow
Thinkdigital
Twin Technologies
VivaKi
xif
* DoubleClick is a trademark of Google Inc.

About Brightcove
Brightcove is an online video platform. Media companies, businesses and organizations worldwide use Brightcove to publish and distribute video on the Web. Founded in 2004, Brightcove is a Software-as-a-Service (SaaS) business with offices across North America, Europe and Asia. For more information, visit http://www.brightcove.com.

With more then fifteen years of experience, Len has evangelized and sold new technology to key decision makers including online publishers, agencies and clients, in addition to maintaining responsibility for over $40 million in online ad revenue. He has also been recognized by peers and management, winning both quantitative sales awards as well as receiving acknowledgement from colleagues.

Being among the first online sales persons in the digital industry, Len has been written about in BusinessWeek regarding the online advertising marketplace. Additionally, he has consulted with companies including Olive Garden, America Online, Jet Blue, Sony and more. Known for his ability to quickly identify sales opportunities, Len takes great pride in understanding client’s marketing and business goals. He thrives on presenting dynamic products and services that leverage bottom line results. Adopting innovative approaches and concepts, Len demonstrates a solid grasp on revolutionary marketing solutions, delivering groundbreaking ideas that impact heavily on the digital arena.

Prior to joining SpotXchange, Len was national sales director at Knocknock, formerly known as Avant Interactive, where he maintained responsibility for revenue generation and implementation of pioneering digital marketing solutions. His clients included Lifetime, ABC, CBS, NBC, AT& T, Scripps Networks, Honda and Ford, to name a few. Len strongly believes that the key to his success is founded on his ability to build solid relationships with both clients and agencies. In addition to Avant, his career includes time with Scripps Networks, Mobliss, Inc., Claria Corporation and DoubleClick. At DoubleClick he served as senior strategic sales person selling advertising on DoubleClick’s network of over 1100 highly rated web sites.

Based in Colorado and launched in November 2006, SpotXchange is an online video advertising network that provides sophisticated targeting, a hands-on client services team, reporting, and a transparent marketplace that meets publisher and advertisers online video advertising needs.

About SpotXchange
The SpotXchange patent-pending online video advertising platform received the 2007 Streaming Media Readers’ Choice Award for BEST VIDEO AD PLATFORM. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients and partners include Voxant, Blinkx, Adap.tv, LiveVideo.com, NeoEdge, United Press International and others.

Ad Focus Property / Total Unique Visitors (000)
1. Platform-A / 170,312
2. Yahoo! Network / 158,064
3. Google Ad Network / 154,419
4. Specific Media / 148,311
5. ValueClick Networks / 141,915
6. Yahoo! / 138,426
7. Tribal Fusion / 137,569
8. YuMe Video Network / 134,864
9. Google / 131,697
10. Casale Media Network 128,569

Source: comScore Media Metrix, June 2008

In 2008 alone, the YuMe network has added many top–notch video publishers including Microsoft, Demand Media and blip.tv, and many others, increasing the total number of YuMe publishers by more than 75%.

“Our commitment to video, proven platform and explosive growth makes YuMe without a doubt the best place to buy video advertising in premium content on a national scale,” said Jayant Kadambi, YuMe’s co–founder and CEO. “Our powerful video ad serving platform delivers maximum value for advertisers and publishers by matching each ad with the right video and the right viewer at the right time.”

Along with this quantifiable momentum showcased in comScore’s recent data release, YuMe has also closed a contract with Shopping.com, who, along with previously announced partners SpotXchange and Google’s AdSense for Video, will be providing performance advertising feeds to YuMe’s Adaptive Campaign Engine (ACE). ACE helps publishers achieve the highest fill rates and effective CPMs possible by matching each video ad impression in their inventory to the best money–making opportunity from their own sales team or a third^–party seller.

YuMe offers the only video advertising technology that can dynamically serve, target and optimize video ads in real–time across all digital media platforms, from destination websites to P2P downloads to mobile phones, letting advertisers achieve unprecedented reach with a single buy.

About YuMe
YuMe is the largest dedicated online video ad network and ad management system. With 400+ websites, more than 500 million video streams, and 134 million unique visitors, the YuMe network provides both audience scale and quality reach for advertisers. The YuMe ad management system gives advertisers and publishers the unprecedented ability to identify, classify, and track content to ensure brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms—Web, downloads, mobile, and IPTV. Key YuMe innovations include the first cross–platform ad solution and the ability to serve multiple ad formats and placements through a single, unified system. YuMe is a privately held company headquartered in Redwood City, CA and backed by Khosla Ventures, Accel Partners, BV Capital and DAG Ventures.

For more information, visit YuMe’s website at www.yume.com and the take2video blog at www.yume.com/blog.

Torrey Newman-Larson joins the company as the vice president of sales, direct response. She comes to SpotXchange from Q Interactive where she managed sales in lead generation, e-mail and display services.Erica Harte joins SpotXchange’s team of client services managers. Erica will manage online video advertising campaigns for the company’s clients. Prior to SpotXchange, Erica spent time at JoeBrands and Karsh + Hagan.

Based in Colorado and launched in November 2006, the SpotXchange online video advertising network allows advertisers and publishers to buy and sell online video advertising in a real-time auction marketplace. The patent-pending technology takes the best practices in sponsored search-self-service tools, free market bidding, precision targeting, transparent reporting, real-time tracking and optimization-and applies those tools to a comprehensive marketplace of online video ad inventory. The marketplace currently represents over one billion monthly impressions.

About SpotXchange
The SpotXchange patent-pending online video advertising platform received the 2007 Streaming Media Readers’ Choice Award for BEST VIDEO AD PLATFORM. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients and partners include Voxant, Blinkx, Internap, LiveVideo.com, NeoEdge, United Press International and others.