November Sees Number of U.S. Videos Viewed Online Surpass 30 Billion for First Time on Record


Hulu Extends All-Time High to 924 Million Videos Viewed

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released November 2009 data from the comScore Video Metrix service, showing that more than 170 million U.S. Internet users watched online video during the month. Online video viewing continued to reach record levels in November with nearly 31 billion videos viewed during the month, and Google Sites accounting for 39 percent of all videos viewed online in the U.S.
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Posted in Ad Networks and Platforms, Ad Operations, Ads by Creative, Ads by Display, BrightRoll, Facebook, In-Stream Ads, Internet Strategy, Online Media, Pre-roll Ads, Reports and Studies, Rich Media Ads, Social Networks, SpotXchange, Tremor Media, Video Ads, Video Platforms, YuMe, comScoreComments (2)

Google Sites Surpasses 10 Billion Video Views in August


Ad Operations OnlineAverage Video Viewer Watched Nearly 10 Hours of Online Video During the Month

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released August 2009 data from the comScore Video Metrix service, showing that 161 million U.S. Internet users watched online video during the month, the largest audience ever recorded. Online video reached another all-time high in August with more than 25 billion videos viewed during the month, with Google Sites accounting for more than 10 billion.
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Posted in Ad Networks and Platforms, Ad Operations, Ads by Creative, BrightRoll, Internet Marketing Services, Reports and Studies, SpotXchange, Tremor Media, Video Ads, Video Platforms, YuMe, comScoreComments (1)

U.S. Online Video Market Soars in July as Summer Vacation Drives Pickup in Entertainment, Leisure Activities Online


Ad Operations OnlineTV Viewers Turn to Internet for Fresh Content with Shows on Summer Hiatus;

Hulu Reaches All-Time High with 457 Million Video Views

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released July 2009 data from the comScore Video Metrix service, showing that 158 million U.S. Internet users watched online video during the month, the largest audience ever recorded. Online video reached another all-time high in July with a total of 21.4 billion videos viewed during the month.
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Posted in Ad Metrics, Ad Networks and Platforms, Ad Operations, Ads by Creative, Ads by Display, BrightRoll, Google, In-Stream Ads, Internet Strategy, Online Media, Pre-roll Ads, Reports and Studies, SpotXchange, Tremor Media, Video Ads, Video Platforms, Yahoo, comScoreComments (4)

Research and Markets: Video Advertising Networks Emerging and Surging To $493 Million In ‘09 Revenue


DUBLIN – Research and Markets has announced the addition of the “Online Video Advertising Networks 2007 – 2010: Emerging and Surging” report to their offering.

This report analyzes video inventory and gross media spend in both up-and-coming and established avail verticals, including in-banner, remnant/3rd party pre-roll, video overlays, video search and podcasting.
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Posted in Ad Metrics, Ad Networks and Platforms, Ad Operations, Ads by Creative, Ads by Display, BrightRoll, EyeWonder, In-Stream Ads, Overlay Ads, Pointroll, Pre-roll Ads, Reports and Studies, Rich Media Ads, SpotXchange, Tremor Media, Video Ads, VideoEgg, YuMeComments (0)

Ad Operations Online

Equilibrium Introduces EQ Network Hosted Service to Automate Personalized Video Delivery and Monetization Via Advertising From Any Web Video


First of Its Kind Service Facilitates Hyper-Targeting of Ads Using the Easy-to-Deploy Universal Media Delivery Bar

Targeted Insertion and Delivery Service Turns Internet and Mobile Video From a Cost Center to Profit Center

Service Introduced at NAB Show 2009 in Las Vegas
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Ad Operations Online

Twitter Profiles List – Ad Operations and Online Advertising


Below is a list that is regularly maintained – well, as regularly and accurately as possible – of Twitter accounts related to Ad Operations, Online Advertising, Online Marketing topics. In other words, if you’re interested in the topics discused here at AdOperationsOnline.com, you may want to follow the twits and bits from the accounts listed below.

To suggest an addition, please leave a comment with the Twitter URL and I’ll review it as soon as possible.

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Posted in Ad Networks and Platforms, Ad Operations, Ad Revenue Optimization, Ad Serving, AdConductor, AdMonsters, Adify, Events, IAB, OpenX, PubMatic, Rubicon Project, Social Networks, SpotXchange, Tumri, Twitter, Useful Lists, VideoEgg, ad:tech, comScoreComments (23)

Ad Operations Online

Brightcove Extends Online Video Platform with Global Partner Ecosystem


Leading Technology, Distribution and Solution Providers Join Brightcove Alliance

CAMBRIDGE, Mass., December 8, 2008-Brightcove Inc. today announced the formation of the Brightcove Alliance, a global ecosystem of leading technology and distribution partners who have integrated with the Brightcove online video platform, as well as solution providers building customer websites and video applications using Brightcove. Through the Brightcove Alliance, organizations worldwide have access to a broad range of expert partners, pre-integrated technologies and services to support online video initiatives of any size and scope in every market.
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Posted in 24/7 Real Media, ADTECH, Acudeo, Ad Networks and Platforms, Ad Operations, Ad Serving, Audience Measurement, Bebo, Brightcove, CheckM8, DoubleClick DFP, Eyeblaster, Glam Media, Google, Google AdSense, Metacafe, Online Advertising Challenges, Panache, Platform-A, Social Networks, SpotXchange, Tremor Media, Video Platforms, YuMe, blinkxComments (0)

Ad Operations Online

SpotXchange Adds to NYC Ad Sales Team


Online video advertising network SpotXchange announced the addition of Len Bilello. Len, an award winning sales strategist, will serve as vice president of sales, where he will primarily focus on building the company’s broadband video commercial advertising base.

With more then fifteen years of experience, Len has evangelized and sold new technology to key decision makers including online publishers, agencies and clients, in addition to maintaining responsibility for over $40 million in online ad revenue. He has also been recognized by peers and management, winning both quantitative sales awards as well as receiving acknowledgement from colleagues.
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