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Specific Media Forms Alliance with Nielsen Catalina Solutions to Launch Largest Shopper-Based Platform for Online Video and Display Ads for CPG Advertisers
IRVINE, Calif. – Specific Media, a digital media company, announced that it has formed a multi-year strategic alliance with Nielsen Catalina Solutions, a leader in measuring and improving advertising performance using single source analytics, to launch Shopper Access, enabling advertisers to reach offline shoppers in the consumer packaged goods (CPG) category with both display and [...]
BrightTag ONE Digital Marketing Integration Platform Receives Broad Industry Support
Interclick, Aggregate Knowledge, Turn & Marin Software Among the First Partners to Connect to BrightTag ONETM, Eliminating Legacy Browser-Based Tracking Code CHICAGO – BrightTag, Inc., today announced the first wave of partners for its BrightTag ONE digital marketing integration platform. BrightTag is the first company to link site owners with the large and expanding ecosystem [...]
Specific Media Appoints Al Dejewski as Senior Vice President of Global Marketing
Former Turner Entertainment and PepsiCo exec brings extensive consumer marketing and media industry experience to the digital media company IRVINE, Calif. – Specific Media, a digital media company, announced that it has appointed Al Dejewski as senior vice president of Global Marketing. In his new role, Dejewski will lead global marketing for the company’s consumer [...]
Specific Media Sees Major Jump in Online Video Effectiveness
Specific Media dramatically boosts video ad performance in the months following acquisition of online video pioneer BBE IRVINE, Calif. – Specific Media, a next-generation media platform company, announced that its advertisers have seen a dramatic increase in the effectiveness of their online video campaigns. Less than a year ago, Specific Media acquired online video company [...]
MySpace Acquisition: Justin Timberlake Takes Ownership Stake, Leads Strategy
IRVINE, Calif., June 29, 2011—Specific Media, a digital media company, today announced its acquisition of Myspace, a leading social networking destination for consumers, celebrities and artists. As part of the deal, Emmy and Grammy winning artist Justin Timberlake will also take an ownership stake and play a major role in developing the creative direction and [...]
Specific Media Acquires MySpace from News Corporation
Los Angeles, Calif. — June 29, 2011 – Specific Media, a digital media company, today announced it has acquired Myspace from News Corporation. As part of the agreement, News Corporation will take a minority equity stake in Specific Media. Additional terms of the agreement are confidential and will not be disclosed.
Specific Media Among the First Ad Networks to Receive New IAB Quality Assurance Certification
Leading media platform company joins elite group of vendors receiving IAB Compliance Seal, providing safe environment for brands NEW YORK & IRVINE, Calif. – Specific Media, a next-generation media platform company, announced its certification through the new Interactive Advertising Bureau (IAB) Ad Network & Exchange Quality Assurance Certification program. Specific Media is one of the [...]
Specific Media Appoints Drew Bordages Senior Vice President, General Counsel
IRVINE, Calif. – Specific Media, a next generation media platform company, announced that Drew Bordages has joined the company as its senior vice president, general counsel. Bordages comes to Specific Media from Gibson, Dunn & Crutcher LLP, where he served as corporate counsel to a variety of public and private companies, focusing on mergers and [...]
Specific Media Continues to Lead Industry Privacy Efforts through TRUSTe Certification
IRVINE, Calif. – Specific Media, a next generation media company, further demonstrated its commitment to protecting consumer privacy by becoming the first digital media company to be certified under TRUSTed Data Collection, a new certification program for third-party data collection from TRUSTe. Unveiled on Tuesday at the OMMA Behavioral conference in New York, the TRUSTe [...]
New Hire Strengthens Specific Media’s Global Category Focus
Daniel Stephenson Joins Specific Media as Senior Director of Category Development IRVINE, Calif. – Specific Media, a next generation media platform company, announced the appointment of Daniel Stephenson to the newly created role of senior director of category development. Based out of Specific Media’s UK office, Stephenson is responsible for developing business planning and marketing [...]
DoubleVerify Trust Index Identifies Most Compliant Ad Networks and Ad Platforms in the Second Half of 2010
DoubleVerify Analyzes Progress Against Non-Compliance; Finds Improvement From Leading Online Ad Networks, Publishers, Ad Exchanges and DSPs in 2H 2010 NEW YORK, NY – DoubleVerify, the pioneer and worldwide leader in online media verification and compliance, released findings from its 2H 2010 Trust Index. The report increases trust and accountability in the market by providing [...]
Specific Media Opens Seattle Sales Office to Broaden Reach in Northwest Region
Heather Conniff Named Director of Sales, Pacific Northwest IRVINE, Calif. – Specific Media, a next generation media platform, announced the opening of its new regional U.S. office in Seattle, serving Washington and Oregon. Located within one of the country’s largest technology hubs, the downtown Seattle office will be led by newly appointed Director of Sales [...]
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