AOL Advertising Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world reported the top 15 ad networks based on their reach among U.S. Internet users in December 2009. The ranking showed that AOL Advertising remains the top ad network, reaching 187 million U.S. Internet users, or 91 percent of the total audience, followed by Yahoo! Network (180.9 million) and Google Ad Network (178.1 million). The fastest growing ad network by audience reach among the top 15 was Microsoft Media Network U.S., which grew 31 percent versus year ago, followed by Collective Network (up 22 percent) and Audience Science (up 16 percent).
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IRVINE, Calif. – Specific Media, the world’s largest independent media platform, announced an online advertising partnership with leading automotive group, MileOne Automotive. The MileOne Automotive agreement marks another key Specific Media partnership in the automotive sector, further advancing the organization’s leadership position in an important category that continues to experience tremendous growth for Specific Media both in the United States and Europe.
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AOL’s Platform-A Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 25 ad networks based on their reach among U.S. Internet users in April 2009. The ranking showed that AOL’s Platform-A remains the top ad network, reaching nearly 176.5 million U.S. Internet users, or 91.5 percent of the total audience, followed by Yahoo! Network (167.1 million) and Google Ad Network (164.5 million). New ad network FOX Audience Network ranked sixth, reaching 149.2 million people. Several ad networks in the top 25 achieved double-digit growth during the past year, led by Turn Inc. (up 121 percent), CPX Interactive (up 88 percent) and 24/7 Real Media (up 48 percent).
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IRVINE, Calif. – Specific Media, the world’s largest independent media platform, announced it has bolstered its industry-leading suite of Audience Intelligence Reporting tools with the availability of Specific Media Brand Awareness Reports™, a value-added offering that enables its clients to measure the brand impact of their campaigns.

Leveraging data from Nielsen’s new NetEffects product, Specific Media Brand Awareness Reports enable advertisers to measure the impact of their campaigns among consumers across key attributes such as brand awareness, brand opinion, key messages, and the likeliness of online audiences to recommend a brand to others. Specific Media is able to evaluate a campaign’s effectiveness and share key insights with its advertisers within weeks of the campaign’s launch.
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Online Advertising Network Recruits Industry Heavyweights to Spearhead Move into Scandinavia

LONDON – Specific Media, the leading independent online advertising network, announced the next stage in its growth strategy for Northern Europe. Specific Media will open an office in Copenhagen, Denmark on 1st March 2009. Three strategic senior hires will support the expansion into Scandinavia.

Michael Chabert, previously of AOL’s Advertising .com, has been appointed as Vice President of Northern Europe and will be responsible for overseeing the Danish launch, establishing Specific Media’s presence in Northern Europe and growing the company’s market share in this new territory. Prior to joining Specific Media, Chabert was the Country Manager of Advertising.com’s Denmark office for seven years, during which time he grew revenue by 100% between 2005 and 2006, negotiated contracts with the top 50 advertisers and 20 leading commercial portals in Denmark and expanded the office from one person to 15 members of staff.
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Proprietary Research Leverages comScore Data Spanning 60+ Specific Media Campaigns

To Provide Brand Advertisers with Measurable Impact

Irvine, Calif. – December 3, 2008 – Specific Media, the world’s largest independent media platform, today unveiled new research that shows display advertising significantly lifts search activity. The study leverages 12 months of proprietary Specific Media Ad Effectiveness data backed by comScore, tracking more than 60+ Specific Media campaigns to draw averages demonstrating the direct correlation between display advertising and search. The benchmark study provides brand advertisers with unique, measurable insights into the effectiveness of their display advertising campaigns.
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New Offering Enables Retailers to Maximize Reach and Efficiency of Circular Advertisements

Irvine, Calif. – November 19, 2008 – Specific Media, the world’s largest independent media platform, today announced the launch of Dynamic Circular, an innovative solution that enables retailers to quickly and easily expand their print circular advertisements into targeted online display ads.

While retailers spend millions of dollars each year on print circulars, newspaper readership continues to decline and an ever-growing number of consumers rely on the Internet for news and local information. By leveraging Specific Media’s Dynamic Circular platform, advertisers deliver tailored ads quickly and easily to maximize the efficiency of retail circulars and improve ROI.

Specific Media Dynamic Circular leverages existing weekly print circulars by enabling retail advertisers to utilize circular content online, transforming specific promotions into online ads that target users based on geography, interest, product, gender or demographics. Combined with Specific Media’s leading targeting technologies, the Dynamic Circular platform enables retailers to strategically market product offerings that match the needs of local customers.
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Customizable Ad Templates Maximize Impact while Minimizing Creative Investment

Saving Advertisers Significant Time and Money

Irvine, Calif. – November 11, 2008 – Specific Media, the world’s largest independent media platform, today announced the launch of Dynamic Display™, a powerful solution that enables online advertisers to deliver customized, highly-relevant display ads to target audiences across their online media plans in real time, with minimal creative investment required.

The Dynamic Display platform simplifies the management and delivery of creative elements that appear within a display ad, providing advertisers the flexibility and control to customize up to three areas of an ad template. Each area can be populated to highlight different products, business locations, sales incentives, merchandising opportunities and more. By strategically developing a data feed with each customer, Specific Media is able to set rules that alter the customizable components of the ad template and deliver specific messages based on distinct audience profiles throughout its Premium Network.
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