Category Page for: Specific Media

Specific Media Launches First Annual Benchmark Study Proving Display Ads Drive Consumers to Search

» by Otilia Otlacan December 4th, 2008 at 11:15 am » Comments (0)

Proprietary Research Leverages comScore Data Spanning 60+ Specific Media Campaigns To Provide Brand Advertisers with Measurable Impact Irvine, Calif. – December 3, 2008 – Specific Media, the world’s largest independent media platform, today unveiled new research that shows display advertising significantly lifts search activity. The study leverages 12 months of proprietary Specific Media Ad Effectiveness data backed by comScore, tracking more than 60+ Specific Media campaigns to draw averages demonstrating the direct correlation between display advertising and search. The benchmark study provides brand advertisers with unique, measurable insights into the effectiveness of their display advertising campaigns. more »

Specific Media Launches Dynamic Circular Platform to Expand Retail Circulars Into Targeted Online Ads

» by Otilia Otlacan November 20th, 2008 at 10:00 am » Comments (0)

New Offering Enables Retailers to Maximize Reach and Efficiency of Circular Advertisements Irvine, Calif. – November 19, 2008 – Specific Media, the world’s largest independent media platform, today announced the launch of Dynamic Circular, an innovative solution that enables retailers to quickly and easily expand their print circular advertisements into targeted online display ads. While retailers spend millions of dollars each year on print circulars, newspaper readership continues to decline and an ever-growing number of consumers rely on the Internet for news and local information. By leveraging Specific Media’s Dynamic Circular platform, advertisers deliver tailored ads quickly and easily to maximize the ...more »

Specific Media Launches Dynamic Display Platform Providing Online Advertisers Unparalleled Control and Efficiency in Delivering Customized Ads to Relevant Audiences

» by Otilia Otlacan November 12th, 2008 at 12:14 pm » Comments (0)

Customizable Ad Templates Maximize Impact while Minimizing Creative Investment Saving Advertisers Significant Time and Money Irvine, Calif. – November 11, 2008 – Specific Media, the world’s largest independent media platform, today announced the launch of Dynamic Display™, a powerful solution that enables online advertisers to deliver customized, highly-relevant display ads to target audiences across their online media plans in real time, with minimal creative investment required. The Dynamic Display platform simplifies the management and delivery of creative elements that appear within a display ad, providing advertisers the flexibility and control to customize up to three areas of an ad template. Each area can ...more »

Specific Media Launches Industry’s First Comprehensive Offline Sales Impact™ Reporting Product for Online Advertisers

» by Otilia Otlacan October 23rd, 2008 at 11:15 am » Comments (0)

Offline Sales Impact Reports Reveal How an Advertiser’s Online Campaign Directly Correlates to Consumers’ Offline Purchase Behavior Irvine, Calif. – October 21, 2008 – Specific Media, the largest independent online advertising network, today announced the launch of Offline Sales Impact™, the industry’s most comprehensive and accurate offline sales reporting product for online advertising clients across a variety of vertical markets including the automotive, retail and travel sectors. Specific Media’s proprietary Offline Sales Impact reports reveal the direct correlation between online advertising campaigns and consumers’ offline purchase behavior. Utilizing test and control group data provided by leading third-party industry research firms including comScore ...more »

Specific Media Leads Industry in Reaching the Internet’s Most Valuable Consumers

» by Otilia Otlacan September 9th, 2008 at 9:32 am » Comments (0)

Largest Independent Ad Network Ranks Number-One in Reaching High-Interest Audiences across Leading Categories Including Automotive, Retail and Travel IRVINE, Calif. - Specific Media, the largest independent online advertising network, today announced it leads the industry in reaching consumers who spend the most time on the Internet, across more categories than any competitor, according to the July 2008 comScore Segment Metrix. Classified as Heavy Users, these audiences are highly desirable in-market consumers who are most likely to make purchase decisions. By focusing on quality over quantity in seeking out its strategic Web site partnerships, Specific Media has distinguished itself from typical ad networks ...more »

Specific Media to Host Political Targeting Symposium in Washington D.C. on July 8

» by Otilia Otlacan June 26th, 2008 at 1:25 pm » Comments (0)

Largest Independent Online Advertising Network Teams with Esteemed Political Consultant Matthew Dowd to Discuss the Expanding Role of Online Advertising in Political Campaigns Irvine, Calif. -- June 26, 2008 -- Specific Media, the largest independent online advertising network, announced today that it will host an insightful evening of political discussion surrounding emerging interactive marketing trends. Renowned campaign strategist and political consultant Matthew Dowd will join Specific Media as a guest speaker at the private event held at the National Press Club in Washington D.C. on July 8, 2008. If interested in receiving an invitation to this event, please contact events@specificmedia.com. more »

Specific Media Launches Enhanced Political Targeting Product

» by Otilia Otlacan June 17th, 2008 at 1:20 pm » Comments (0)

New Solution Helps Political Marketers Reach up to 165 Unique Audience Profiles During Hotly Contested Election Year Irvine, Calif. -- June 17, 2008 -- As the nation grapples over the final primaries and prepares for the presidential election in November, Specific Media, the largest independent advertising network, today launched a new specialized political targeting solution designed to offer an edge to campaign marketers. Specific Media already reaches more than 77 percent of American Internet users, according to comScore’s March 2008 report. With the ability to anonymously target consumers by party affiliation, segments and issues, Specific Media’s groundbreaking new offering enables political ...more »

Facing Potential Recession, Retail Brands Turn to Specific Media to Target Consumers Online and Grow Revenues

» by Otilia Otlacan June 10th, 2008 at 1:17 pm » Comments (0)

Top four comScore-ranked advertising network helps retail brands reach target audiences with more relevant ads Irvine, Calif. -- June 10, 2008 -- As the nation's retailers reported the weakest sales for the month of March since 1995 and sales in April declined another 0.2 percent, many retail brands are turning to Specific Media, the largest independent online advertising network for brand advertisers, to reach and engage with their target online audiences. Connecting with more than 145 million U.S. consumers online across hundreds of name brand publishers in its Premium Network, Specific Media helps leading retailers target online audiences and build their ...more »

Specific Media Achieves Unparalleled Growth in 2007

» by Otilia Otlacan March 10th, 2008 at 1:10 pm » Comments (0)

Top Online Advertising Network Triples its Revenues; Grows its Online Reach 57 Percent Irvine, Calif. -- March 10, 2008 -- Specific Media, the largest independent online advertising network, today announced a record-breaking revenue increase of more than 300 percent in 2007 compared to 2006. Further, the company also experienced unparalleled growth in year-over-year comScore rankings. Since debuting in the rankings in February 2007, Specific Media's reach grew by 57 percent, outpacing all of the other ad networks appearing in the top 10. Specific Media now reaches more than 140 million unique users for a total U.S. reach of 77 percent and ...more »