SinglePoint Announces Appointment of Gowri Shankar as President and CEO to Lead Expansion of its SingleBrand Marketplace for Mobile Advertising


Company Divests Its Messaging Aggregation Business to Exclusively Concentrate on the Burgeoning Mobile Advertising Market

BELLEVUE, Wash. – SinglePoint, the leading provider of mobile interactivity and SMS advertising services, announced that mobile and media industry veteran Gowri Shankar has been appointed president and CEO to lead the company as it greatly expands its focus on mobile advertising.
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Posted in Ad Networks and Platforms, Ad Operations, Ad Products, Mobile Advertising, SinglePointComments (0)

SinglePoint’s Ad Marketplace Serves over 2 Million SMS Ads for Southwest Airlines on Behalf of msnbc.com


Ad Operations OnlineSinglePoint Reports Increased Adoption of SMS Advertising by Premium Brands and Publishers in October

BELLEVUE, Wash. – SinglePoint, the leading provider of mobile interactivity and advertising solutions, announced that SingleBrand Ad Marketplace, the first web-based mobile advertising marketplace for SMS campaigns, has delivered over two million Southwest Airlines ads on msnbc.com breaking news alerts.
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Posted in Ad Networks and Platforms, Ad Serving, Ads by Creative, Ads by Display, Display Ads, Mobile Advertising, Pre-roll Ads, SinglePointComments (2)

SinglePoint Reports Explosive SMS Advertising Growth in North America since the Beginning of 2009


Ad Operations OnlineSingleBrand Ad Marketplace SMS advertising traffic doubled every month since January, 2009

SAN DIEGO – SinglePoint, the leading provider of mobile interactivity and advertising solutions, announced that the recently introduced SingleBrand Ad Marketplace, the first web-based mobile advertising marketplace for SMS campaigns, is gaining significant momentum.
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Ad Operations Online

SinglePoint to Provide Mobile Messaging Advertising Services for MTV Networks and NBC Universal


Ad Operations OnlineProgrammers to use SingleBrand Ad Marketplace in monetizing their messaging inventory

LAS VEGAS – SinglePoint, the leading provider of mobile interactivity and advertising, announced two separate deals with MTV Networks and NBC Universal. SinglePoint will be an ad solution provider for MTV Networks and NBC Universal, representing each company’s mobile messaging advertising inventory for multiple campaigns. Campaigns for NBC Universal’s properties include NBC, USA Network, SCI FI, Bravo, CNBC, MSNBC, Telemundo, NBC News, and NBC Sports, as well as Universal Studios and Universal Studios Theme Parks. MTV Networks’ campaigns include CMT, COMEDY CENTRAL, MTV, MTV Tr3s and VH1.

SinglePoint makes MTV Networks’ and NBC Universal mobile messaging inventory available through recently introduced SingleBrand Ad Marketplace – the first web based mobile advertising marketplace for text messaging campaigns. Advertisers and brands can easily browse available inventory, buy ads, submit creative and monitor campaign results, all via the Web.
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