Programmers to use SingleBrand Ad Marketplace in monetizing their messaging inventory
LAS VEGAS – SinglePoint, the leading provider of mobile interactivity and advertising, announced two separate deals with MTV Networks and NBC Universal. SinglePoint will be an ad solution provider for MTV Networks and NBC Universal, representing each company’s mobile messaging advertising inventory for multiple campaigns. Campaigns for NBC Universal’s properties include NBC, USA Network, SCI FI, Bravo, CNBC, MSNBC, Telemundo, NBC News, and NBC Sports, as well as Universal Studios and Universal Studios Theme Parks. MTV Networks’ campaigns include CMT, COMEDY CENTRAL, MTV, MTV Tr3s and VH1.
SinglePoint makes MTV Networks’ and NBC Universal mobile messaging inventory available through recently introduced SingleBrand Ad Marketplace – the first web based mobile advertising marketplace for text messaging campaigns. Advertisers and brands can easily browse available inventory, buy ads, submit creative and monitor campaign results, all via the Web.
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