Category Page for: Rubicon Project

Ad Quality: the Multi-Million Dollar “Hidden Risk” for Publishers and Ad Networks

» by Otilia Otlacan November 12th, 2008 at 10:30 am » Comments (0)

the Rubicon Project’s Ad Quality Protection Program Stops Bad Ads in Their Tracks, Blocking 40 Million Undesirable Ads on Behalf of Website Publishers ad:tech New York NEW YORK - Amidst overall economic mayhem, the advertising industry is undergoing a massive shake-up. Shrinking traditional media budgets appear to be making way for an increase in online marketing dollars, as Internet advertising is a potent alternative for advertisers seeking clear, measurable return on their ad spend. The influx of dollars and advertisers brings great opportunity to Web sites, but also exacerbates a long-standing problem for top-tier publishers: the risk of inappropriate ads showing up ...more »

The Rubicon Project’s Q3 Market Report Refutes Industry Chicken Littles: The Sky is Not Falling on Online Ad Industry

» by Otilia Otlacan November 11th, 2008 at 10:45 am » Comments (0)

News & Reference Sites’ 36% Revenue Gain Leads Quarter ad:tech New York NEW YORK - The Rubicon Project, an advertising technology company focused on global ad network optimization, divulges noteworthy market data and industry trends in the Q3 edition of the 2008 Online Advertising Market Report series. From its independent third-party position between ad networks and Website publishers, the Rubicon Project provides a unique and un-biased perspective of the changing Internet advertising landscape. The company, which is optimizing ads for publishing customers at the pace of 15 billion per month thus far in Q4, based its analysis for the Q3 Report on ...more »

eHarmony Vice-President and Experian Interactive Media Vice-President Join the Rubicon Project

» by Otilia Otlacan October 27th, 2008 at 9:50 am » Comments (0)

Top Internet Execs Bring Smart-Matching and Smart Growth Experience to Further Extend the Rubicon Project’s Reach LOS ANGELES - the Rubicon Project, an advertising technology company focused on global Ad Network Optimization, proudly welcomes two new and noteworthy executive appointments to the company: Mark Douglas as vice president of engineering and Seizo Welch as vice president of finance. Douglas is responsible for building and managing the Rubicon Project’s engineering, quality assurance and Web operations teams. These teams are vital to building and maintaining the company’s fast-growing Ad Network Optimization platform, integral Smart-Matching™ technology and delivery of billions of ad impressions worldwide. ...more »

the Rubicon Project Celebrates Major Wins in First Year Serving Customers

» by Otilia Otlacan October 9th, 2008 at 12:11 pm » Comments (0)

Highlights include optimizing 55 billion ad impressions for 1,300 publishers across 280 top ad networks LOS ANGELES - the Rubicon Project, an advertising technology company, celebrates a momentous first year pioneering the category of Ad Network Optimization. The company optimizes website publishers’ unsold ad space across ad networks to ensure they make the most money possible, eliminates the hassles of ad network management and protects their brand when selling through these critical channels. STATISTICS Each quarter the company has consistently shattered its revenue, impression, reach and publisher revenue lift goals. Highlights from the first 12 months include: more »

The Rubicon Project Optimizes Web Infrastructure With Crescendo Networks

» by Otilia Otlacan October 8th, 2008 at 9:57 am » Comments (0)

Crescendo’s AppBeat™ DC Optimizes Ad Server Connections at Rubicon; Helps Cut Projected Infrastructure Costs by One Third TEL AVIV, Israel & MENLO PARK, Calif. - Crescendo Networks, Ltd., the recognized performance leader in accelerating and optimizing Web applications, today announced that the Rubicon Project is using AppBeat™ DC to ensure the performance, efficiency and availability of its ad optimization servers, a core competency of its business. Launched in October of 2007, the Rubicon Project is an advertising technology company pioneering the emerging global market of Ad Network Optimization using patent-pending smart-matching technology. To date, more than 50 billion online ads have ...more »

Q2 2008 Advertising Report Highlights Evidence of Continued Growth for Online Ad Networks; Makes Predictions for International Ad Market

» by Otilia Otlacan October 6th, 2008 at 9:00 am » Comments (0)

The Rubicon Project Provides Analysis Based on Data from 15 Billion Impressions in Q2 across More Than 130 Ad Networks LOS ANGELES - The Rubicon Project, an advertising technology company focused on global ad network optimization, unveils the latest edition of the 2008 Online Advertising Market Report, the Q2: Ad Network Landscape, Trends and Outlook, detailing the state of the market in the second quarter of 2008 and beyond. Drawing on its unique third-party position between ad networks and website publishers, the Rubicon Project provides an insider perspective of the changing Internet advertising landscape based on a wealth of market data ...more »

No Channel Conflict: Rubicon Project Takes the Conflict out of Ad Networks Selling Ad Space for Big Publishers

» by Otilia Otlacan September 24th, 2008 at 9:00 am » Comments (0)

Rubicon Ad Space Certification Program Helps Websites Monetize Unsold Ad Space Through Ad Networks While Protecting Direct Sales Pricing LOS ANGELES - the Rubicon Project, an advertising technology company focused on global Ad Network Optimization, offers solutions for publishers concerned about channel conflict between ad sales conducted by in-house sales teams and those sales made by third-party ad networks. The recent IAB/Bain research report on digital pricing re-enforces the opinion that channel conflict is one of the largest concerns facing large publishers. more »

The Rubicon Project Partners with AdJug to Deliver Efficiency to the International Online Advertising Market

» by Otilia Otlacan July 10th, 2008 at 1:16 pm » Comments (0)

LOS ANGELES – July 1, 2008 – the Rubicon Project (www.rubiconproject.com)an advertising technology company focused on Ad Network Optimization and AdJug Ltd (www.adjug.com), the online advertising marketplace where advertisers and publishers can buy and sell ads directly, announces an international partnership to help publishers and advertisers achieve optimal monetization on ad inventory across multiple geographies. Partnering with AdJug helps the Rubicon Project answer the increasing global demands to improve ad performance and placement. As part of the agreement, AdJug is able to monetize the UK inventory of hundreds of the Rubicon Project's Certified U.S. publishers, offering high fill rates on ad ...more »

The Rubicon Project Unveils Industry First: Free Ad Network Ad Server

» by Otilia Otlacan April 15th, 2008 at 8:34 am » Comments (0)

Ad:Tech, San Francisco, Calif. – April 14, 2007 – the Rubicon Project, a company with a mission to automate the large, yet highly inefficient advertising industry unveils an industry first: a free ad server for website publishers, specifically designed to manage multiple ad networks. Also released today is a new enhanced version of its ad network optimization (ANO) service for websites looking to let the experts handle the work of maximizing revenue from their ad space. More than 5,000 websites applied to be part of the company's private Beta; 750 were selected to participate in the program. With today's public ...more »