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Category Page for: Right Media

Yahoo!’s Right Media and LucidMedia Announce Agreement to Introduce Advanced Contextual Display Advertising on the Right Media Exchange

» by Otilia Otlacan August 6th, 2008 at 10:02 am » Comments (1)

RESTON, Va. & NEW YORK--(BUSINESS WIRE)--LucidMedia (www.lucidmedia.com), an online contextual advertising platform and meta-network, and Right Media, a Yahoo! company and creator of the Right Media Exchange, today announced an agreement to introduce highly targeted contextual display advertising across the Right Media Exchange, the Internet's largest advertising exchange. The new capabilities, which first began testing in May, bring a new level of targeting for both buyers and sellers on the Right Media Exchange, helping to ensure that advertisers' creative display advertisements appear alongside relevant content on publishers' sites. Under the agreement, Right Media will support the use of LucidMedia's patented ClickSense® ...more »

Yahoo! and Havas Digital Announce Multi Year, Global Advertising Partnership

» by Otilia Otlacan June 4th, 2008 at 9:27 am » Comments (0)

06/04/2008 - Leading interactive network to adopt right media exchange platform and AMP! from Yahoo! Today, Yahoo! Inc. and Havas Digital, one of the world's leading interactive agencies, announce a global partnership that encompasses all of the operating units within Havas Digital. Under the terms of the agreement, Havas Digital will work with the Right Media Exchange to develop a proprietary media trading platform based on Yahoo!'s technology. To better serve their customers and extend its advertising platform, Havas Digital plans to be an early adopter of AMP! from Yahoo! which significantly simplifies the process of buying and selling ads online. AMP! ...more »