BROOKLYN, N.Y. – Pontiflex, the industry’s first open and transparent cost-per-lead (CPL) market, today announced the availability of the Marketing ROI Calculator. The calculator empowers online marketers and advertising agencies to proactively assess returns on their marketing dollars. This is useful especially in a tough economy, when an increasing number of marketers are focused on maximizing returns from their campaigns.
Available as a free download at www.pontiflex.com/roi, the calculator provides an on-demand calculation of returns on online advertising purchased on CPM, CPC and CPL pricing models. Marketers can enter custom CPM and CPC campaign metrics or use averages derived from industry research data.
The ROI calculator is a useful tool for online marketers that are moving away from a “push” announcement-based strategy to a “pull” engagement focused one. At the 2008 Forrester Research Marketing Forum, industry analysts clearly stressed the need for a new approach to marketing, and proposed engagement as a new metric for brand marketers. Brand marketers can use the ROI calculator to calculate the budget required to build a qualified pipeline of unique, brand specific consumer leads for engagement vehicles such as community sites, newsletters and reward programs.
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