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Category Page for: Pontiflex

Pontiflex Launches ROI Calculator, Enables Marketers to Easily Compare Online Pricing Models

» by Otilia Otlacan December 11th, 2008 at 10:00 am » Comments (0)

BROOKLYN, N.Y. - Pontiflex, the industry’s first open and transparent cost-per-lead (CPL) market, today announced the availability of the Marketing ROI Calculator. The calculator empowers online marketers and advertising agencies to proactively assess returns on their marketing dollars. This is useful especially in a tough economy, when an increasing number of marketers are focused on maximizing returns from their campaigns. Available as a free download at www.pontiflex.com/roi, the calculator provides an on-demand calculation of returns on online advertising purchased on CPM, CPC and CPL pricing models. Marketers can enter custom CPM and CPC campaign metrics or use averages derived from industry ...more »

Pontiflex AdLeads Offers Open and Free Ad Management – A First for CPL Advertising

» by Otilia Otlacan September 19th, 2008 at 10:01 am » Comments (0)

Open & Transparent, Pontiflex AdLeads Opens up CPL Advertising to Brand Marketers and Agencies BROOKLYN, N.Y. - Pontiflex, the first open and transparent cost per lead (CPL) market, today launched web based Pontiflex AdLeads, opening up CPL advertising to all online marketers. Through Pontiflex AdLeads, advertisers can run direct response and display advertising on a CPL pricing model and buy brand-specific marketing leads from the entire market. They pay only for qualified leads – not for clicks and impressions that might never convert – and increase returns on marketing dollars. more »