Category Page for: Pointroll

PointRoll and USA TODAY Debut First Mobile Rich Media Advertising Campaigns for Apple iPhone at CTIA I.T. and Entertainment

» by Otilia Otlacan September 12th, 2008 at 10:15 am » Comments (0)

New Ford Flex and Focus Features’ “Burn After Reading” Interactive Advertising Campaigns to be Shown in PointRoll's “Demo Limo” SAN FRANCISCO - PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI) and leading provider of rich media advertising, and USA TODAY premiered the first expandable, rich media ad units specifically created for the Apple iPhone. The new PointRoll product, initially launching on the USA TODAY mobile site, will feature both the Ford (NYSE: F) campaign for the all-new 2009 Ford Flex; and NBC Universal's Focus Features campaign for Joel and Ethan Coen's new movie, the comedy thriller "Burn After Reading," ...more »

PointRoll Teams with ScanScout to Provide Marketers with an Expanded In-Stream Video Network and Integrated Rich Media Suite

» by Otilia Otlacan August 14th, 2008 at 9:09 am » Comments (0)

As More Consumers Embrace Online Video, the Partnership Increases Distribution Channels for PointRoll's Video Ad Units and Expands ScanScout’s Overlay Rich Media Ad Solutions NEW YORK--(BUSINESS WIRE)--ScanScout, the leading network for brand-safe, in-stream video advertising, and PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI) and a leading provider of rich media advertising, announced today a partnership that enables a total video ad solution for brands. As more consumers embrace online video, the partnership expands marketers’ distribution channels for non-intrusive, highly targeted in-video ad units and broadens ScanScout’s rich in-stream creative innovation and open platform approach. By partnering, PointRoll and ...more »

Snaggable Ads from PointRoll and Clearspring - How Widget Ads Became Viral

» by Otilia Otlacan July 14th, 2008 at 1:29 pm » Comments (0)

I bet the name doesn't tell you much, SnaggableAds - is it an ad that snags something, is it you who can snag an ad? The frenzy to make everything online 'cool' by using quirky names hit PointRoll and Clearspring too. The new ad product though, SnaggableAds, is an interesting mix of rich media capabilities and widgetization, with a viral element attached to it. In a nutshell: the widget component that can be grabbed from any PointRoll ad unit and shared across social networks, start pages and blogs. The viral distribution capability exponentially spreads the advertiser's brand messaging across the ...more »

Industry Leader PointRoll to Serve Ads on the Google Content Network

» by Otilia Otlacan May 19th, 2008 at 9:09 am » Comments (0)

CONSHOHOCKEN, Pa., May 19 – PointRoll, the leading provider of rich media technology solutions, announced today that the company has joined with Google to enable PointRoll's advertisers to run rich media ad campaigns across the Google content network, one of the world's largest advertising networks. PointRoll clients can now take advantage of the company's full-service offering, including creative services, targeting, and extensive tracking and measurement capabilities on a significantly expanded number of websites. PointRoll currently provides its interactive capabilities and engaging brand-building formats to 65% of the Fortune 100, and now its clients can integrate the Google content network into ...more »

Pointroll To Doubleclick: “While Submitting Your Resume To Google, CC Us!”

» by Otilia Otlacan March 26th, 2008 at 12:32 am » Comments (0)

In a not-so-subtle message to DoubleClick employees whose future is uncertain, PointRoll demonstrates their certainty of continued growth CONSHOHOCKEN, PA – March 26, 2008 – PointRoll, the leading provider of rich media technology solutions, announced today that they are continuing to experience rapid growth and are actively hiring highly-skilled, top performing candidates to add to their team of rich media experts. Boasting over 20% growth in employees since September 2007, PointRoll commands dominant market share of the rich media industry—serving over 70 billion rich media impressions last year—and calls two-thirds of the Fortune 500 its clients. "As there's a great deal of ...more »

YuMe Offers Video TickerBoy Ads Powered by PointRoll

» by Otilia Otlacan February 26th, 2008 at 12:00 am » Comments (0)

YuMe Joins PointRoll "Included Program" to Enable Simple, Cost-Effective Rich Media Advertising Adoption for Clients Redwood City, CA— February 26, 2008— YuMe, the largest online video advertising network, today announced the addition of PointRoll's TickerBoy video solution to its expansive selection of offerings available to advertisers. The in-stream video overlay ad unit is powered by the "TickerBoy" technology developed by PointRoll, the leading provider of rich media technology solutions, as another creative alternative to pre-roll ads. YuMe will also support PointRoll's suite of rich media ad formats and has joined PointRoll's select Included Program to open the door for a wider ...more »