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	<title>Ad Operations Online &#187; Platform-A</title>
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	<link>http://www.adoperationsonline.com</link>
	<description>Daily news on Ad Operations, Ad Networks, Ad Trafficking, Online Advertising, Online Marketing. The newest and most comprehensive Ad Ops resource for businesses and professionals alike.</description>
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		<title>AdMob Company Analysis: AdMob Vies for Mobile Advertising Network Leadership</title>
		<link>http://www.adoperationsonline.com/2009/09/03/admob-company-analysis-admob-vies-for-mobile-advertising-network-leadership/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/09/03/admob-company-analysis-admob-vies-for-mobile-advertising-network-leadership/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 08:45:44 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[AdMob]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[DoubleClick DFP]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[admob company profile]]></category>
		<category><![CDATA[admob opportunities]]></category>
		<category><![CDATA[admob strengths]]></category>
		<category><![CDATA[admob threats]]></category>
		<category><![CDATA[admob weaknesses]]></category>
		<category><![CDATA[aol platform a]]></category>
		<category><![CDATA[DoubleClick]]></category>
		<category><![CDATA[Greystripe;]]></category>
		<category><![CDATA[millennial media]]></category>
		<category><![CDATA[Third Screen Media]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=5247</guid>
		<description><![CDATA[DUBLIN &#8211; Research and Markets has announced the addition of the &#8220;AdMob Company Analysis: AdMob Vies for Mobile Advertising Network Leadership&#8221; report to their offering.
AdMob is among a handful of emerging players in the advertising network space that can chase and surpass established players such as Third Screen Media and Doubleclick.

This report provides a concise [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/09/03/admob-company-analysis-admob-vies-for-mobile-advertising-network-leadership/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>comScore Media Metrix Ranks Top 50 U.S. Web Properties for June 2009</title>
		<link>http://www.adoperationsonline.com/2009/08/04/comscore-media-metrix-ranks-top-50-u-s-web-properties-for-june-2009/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/08/04/comscore-media-metrix-ranks-top-50-u-s-web-properties-for-june-2009/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 08:45:51 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Audience Measurement]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[ValueClick]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[comscore ad focus ranking]]></category>
		<category><![CDATA[comScore Media Metrix]]></category>
		<category><![CDATA[Jack Flanagan]]></category>
		<category><![CDATA[online gaming site stats]]></category>
		<category><![CDATA[top 10 us sites]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=4964</guid>
		<description><![CDATA[Summer Vacation Planning Drives Traffic to Travel Sites; Online Gaming Sites See Gains as School Year Ends
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. Web activity at the top online properties for June 2009 based on data from the comScore Media Metrix service. [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/08/04/comscore-media-metrix-ranks-top-50-u-s-web-properties-for-june-2009/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>TRAFFIQ Adds Advertising Technology Veteran To Board of Advisors</title>
		<link>http://www.adoperationsonline.com/2009/06/09/traffiq-adds-advertising-technology-veteran-to-board-of-advisors/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/06/09/traffiq-adds-advertising-technology-veteran-to-board-of-advisors/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 08:00:36 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Media Planning]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[Traffiq]]></category>
		<category><![CDATA[ad buying]]></category>
		<category><![CDATA[ad selling]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[Chris Schroeder;]]></category>
		<category><![CDATA[david j londoner]]></category>
		<category><![CDATA[display media management]]></category>
		<category><![CDATA[Mark Kahn;]]></category>
		<category><![CDATA[mark wright]]></category>
		<category><![CDATA[tom iler]]></category>
		<category><![CDATA[tom wilde]]></category>
		<category><![CDATA[TRAFFIQ]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=4368</guid>
		<description><![CDATA[Former SVP and CIO of AOL’s Platform A Joins TRAFFIQ’s Advisory Board
NEW YORK &#8211; TRAFFIQ’s Chief Executive Officer, Mark Kahn, announced that Tom Iler, the former SVP and Chief Information Officer for AOL’s Platform A, has agreed to join TRAFFIQ’s Board of Advisors.


“Tom is a fantastic addition to TRAFFIQ’s advisory board,” said Kahn. “His deep [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/06/09/traffiq-adds-advertising-technology-veteran-to-board-of-advisors/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>comScore Releases April 2009 U.S. Ranking of Top 25 Ad Networks</title>
		<link>http://www.adoperationsonline.com/2009/05/22/comscore-releases-april-2009-us-ranking-of-top-25-ad-networks/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/05/22/comscore-releases-april-2009-us-ranking-of-top-25-ad-networks/#comments</comments>
		<pubDate>Fri, 22 May 2009 08:55:21 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Adconion]]></category>
		<category><![CDATA[Burst Media]]></category>
		<category><![CDATA[Collective Media]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google AdSense]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Right Media]]></category>
		<category><![CDATA[Specific Media]]></category>
		<category><![CDATA[Tribal Fusion]]></category>
		<category><![CDATA[Turn]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[Yahoo APT]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[24/7 Real Media]]></category>
		<category><![CDATA[adbrite]]></category>
		<category><![CDATA[Adconion Media Group]]></category>
		<category><![CDATA[Adify]]></category>
		<category><![CDATA[ADSDAQ]]></category>
		<category><![CDATA[audience science]]></category>
		<category><![CDATA[Casale Media]]></category>
		<category><![CDATA[collective network]]></category>
		<category><![CDATA[comScore Media Metrix]]></category>
		<category><![CDATA[cpx interactive]]></category>
		<category><![CDATA[fox audience network]]></category>
		<category><![CDATA[google ad network]]></category>
		<category><![CDATA[Kontera]]></category>
		<category><![CDATA[microsoft media network us]]></category>
		<category><![CDATA[pulse 360]]></category>
		<category><![CDATA[top ad networks]]></category>
		<category><![CDATA[Traffic Marketplace;]]></category>
		<category><![CDATA[ValueClick]]></category>
		<category><![CDATA[vibrant media]]></category>
		<category><![CDATA[yahoo network]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=4195</guid>
		<description><![CDATA[AOL’s Platform-A Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 25 ad networks based on their reach among U.S. Internet users in April 2009. The ranking showed that AOL’s Platform-A remains the top [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/05/22/comscore-releases-april-2009-us-ranking-of-top-25-ad-networks/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AOL UK Launches AOL.com with E-mail and Social Networking Aggregation</title>
		<link>http://www.adoperationsonline.com/2009/05/20/aol-uk-launches-aolcom-with-e-mail-and-social-networking-aggregation/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/05/20/aol-uk-launches-aolcom-with-e-mail-and-social-networking-aggregation/#comments</comments>
		<pubDate>Wed, 20 May 2009 08:15:19 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[aol uk]]></category>
		<category><![CDATA[aol uk beta homepage]]></category>
		<category><![CDATA[asylum]]></category>
		<category><![CDATA[autoblog]]></category>
		<category><![CDATA[Bill Wilson;]]></category>
		<category><![CDATA[MediaGlow;]]></category>
		<category><![CDATA[men lifestyle]]></category>
		<category><![CDATA[personal finance]]></category>
		<category><![CDATA[walletpop]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=4152</guid>
		<description><![CDATA[AOL’s MediaGlow Publishing Unit Introduces New Portal That Offers Easy Access to Multiple Services from One Convenient Location
NEW YORK &#8211; AOL UK announced the beta launch of its new homepage available at http://www.aol.co.uk/newhomepage that will let consumers access multiple e-mail accounts and social networking services from a single online destination. The new AOL.com homepage will [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/05/20/aol-uk-launches-aolcom-with-e-mail-and-social-networking-aggregation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>comScore Media Metrix Ranks Top 50 U.S. Web Properties for April 2009</title>
		<link>http://www.adoperationsonline.com/2009/05/18/comscore-media-metrix-ranks-top-50-us-web-properties-for-april-2009/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/05/18/comscore-media-metrix-ranks-top-50-us-web-properties-for-april-2009/#comments</comments>
		<pubDate>Mon, 18 May 2009 09:30:01 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Audience Measurement]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[ad focus ranking]]></category>
		<category><![CDATA[cdg.gov]]></category>
		<category><![CDATA[comScore Media Metrix]]></category>
		<category><![CDATA[fox audience network]]></category>
		<category><![CDATA[google ad network]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[swine flu]]></category>
		<category><![CDATA[top online activities]]></category>
		<category><![CDATA[us consumer activity]]></category>
		<category><![CDATA[yahoo network]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=4128</guid>
		<description><![CDATA[Swine Flu Concerns Cause Surge in Visitation to CDC.gov
Social Networking Category Has Record Month Led by Gains at Twitter and Facebook
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. consumer activity at the top online properties for April 2009 based on data from the [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/05/18/comscore-media-metrix-ranks-top-50-us-web-properties-for-april-2009/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tumri Adds Former Platform-A Executive Michael Peralta to Growing Management Team</title>
		<link>http://www.adoperationsonline.com/2009/05/11/tumri-adds-former-platform-a-executive-michael-peralta-to-growing-management-team/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/05/11/tumri-adds-former-platform-a-executive-michael-peralta-to-growing-management-team/#comments</comments>
		<pubDate>Mon, 11 May 2009 08:30:46 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[Tumri]]></category>
		<category><![CDATA[comScore Media Metrix]]></category>
		<category><![CDATA[display advertising solutions]]></category>
		<category><![CDATA[dynamic advertising solutions]]></category>
		<category><![CDATA[jeff mccombs]]></category>
		<category><![CDATA[michael peralta]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=4037</guid>
		<description><![CDATA[Global sales and marketing leader brings extensive track record for success to Tumri as Chief Revenue Officer
MOUNTAIN VIEW, Calif. &#8211; Tumri, the leading provider of dynamic and intelligent display advertising solutions, announced Michael Peralta will join the company as chief revenue officer. On the heels of Tumri’s recent hire of former Yahoo! executive, Jeff McCombs [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/05/11/tumri-adds-former-platform-a-executive-michael-peralta-to-growing-management-team/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wizzard Expands Alchemy Advertising System to Flash Player</title>
		<link>http://www.adoperationsonline.com/2009/05/07/wizzard-expands-alchemy-advertising-system-to-flash-player/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/05/07/wizzard-expands-alchemy-advertising-system-to-flash-player/#comments</comments>
		<pubDate>Thu, 07 May 2009 08:00:06 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[ADTECH]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Ads by Display]]></category>
		<category><![CDATA[In-Stream Ads]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[aol platform a]]></category>
		<category><![CDATA[Chris Spencer]]></category>
		<category><![CDATA[flash advertising]]></category>
		<category><![CDATA[iab vast]]></category>
		<category><![CDATA[instream advertising]]></category>
		<category><![CDATA[libsynpro]]></category>
		<category><![CDATA[podcast advertising]]></category>
		<category><![CDATA[podcasting network]]></category>
		<category><![CDATA[third party ad networks]]></category>
		<category><![CDATA[video ad serving template]]></category>
		<category><![CDATA[Wizzard Media;]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=4004</guid>
		<description><![CDATA[PITTSBURGH &#8211; Wizzard Media (NYSE Amex:WZE), the world’s largest podcasting network announced the release of Alchemy 2.1 with seamless integration into the LibsynPRO/Wizzard Media Advertising Network. Now, advertising campaigns run in podcast downloads can automatically play through the Wizzard Media flash player with advanced tracking and interactive capabilities. No need to use separate systems to [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/05/07/wizzard-expands-alchemy-advertising-system-to-flash-player/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>IAB to Revise Interactive Ad Unit Standards; Brings Together Task Force of Top Talent to Re-Imagine Interactive Advertising</title>
		<link>http://www.adoperationsonline.com/2009/05/06/iab-to-revise-interactive-ad-unit-standards-brings-together-task-force-of-top-talent-to-re-imagine-interactive-advertising/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/05/06/iab-to-revise-interactive-ad-unit-standards-brings-together-task-force-of-top-talent-to-re-imagine-interactive-advertising/#comments</comments>
		<pubDate>Wed, 06 May 2009 09:15:29 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Avenue A Razorfish]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[IAB]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[Brian DiLorenzo;]]></category>
		<category><![CDATA[interactive advertising]]></category>
		<category><![CDATA[Interactive Advertising Bureau]]></category>
		<category><![CDATA[Randall Rothenberg]]></category>
		<category><![CDATA[reimagining interactive advertising task force]]></category>
		<category><![CDATA[universal ad package]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3998</guid>
		<description><![CDATA[Multi-Disciplinary Forum Includes Agency Creatives for the First Time
NEW YORK &#8211; The Interactive Advertising Bureau (IAB) announced that it has held its first meeting of the Re-Imagining Interactive Advertising Task Force, comprised of top online publishers, media agencies and, for the first time, creative officers from the nation’s leading advertising agencies. The new task force’s [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/05/06/iab-to-revise-interactive-ad-unit-standards-brings-together-task-force-of-top-talent-to-re-imagine-interactive-advertising/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Platform-A and IRI Release New Research on Couponing Trends</title>
		<link>http://www.adoperationsonline.com/2009/04/09/platform-a-and-iri-release-new-research-on-couponing-trends/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/04/09/platform-a-and-iri-release-new-research-on-couponing-trends/#comments</comments>
		<pubDate>Thu, 09 Apr 2009 09:00:16 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Tacoda]]></category>
		<category><![CDATA[consuemr couponing]]></category>
		<category><![CDATA[information resources]]></category>
		<category><![CDATA[iri]]></category>
		<category><![CDATA[mark ellis]]></category>
		<category><![CDATA[TACODA]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3660</guid>
		<description><![CDATA[From clipping to clicking: consumer penny-pinching, generational shifts, and decline of newspapers open the door for online coupons
NEW YORK &#8211; Platform-A’s Business Intelligence organization, in partnership with Information Resources, Inc. (IRI), has released the results of a new study on trends in consumer couponing with interesting results. Based on input from more than 36,000 IRI [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/04/09/platform-a-and-iri-release-new-research-on-couponing-trends/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Adsolutions Reseller of ADTECH&#8217;s Ad Management Solution</title>
		<link>http://www.adoperationsonline.com/2009/04/09/adsolutions-reseller-of-adtechs-ad-management-solution/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/04/09/adsolutions-reseller-of-adtechs-ad-management-solution/#comments</comments>
		<pubDate>Thu, 09 Apr 2009 08:00:53 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[ADTECH]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[adsolutions]]></category>
		<category><![CDATA[aol time warner]]></category>
		<category><![CDATA[Dirk Freytag]]></category>
		<category><![CDATA[michel burghof]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3649</guid>
		<description><![CDATA[Powerful ad management system makes online marketing faster, cheaper and more conveniently organized.
Online marketing and advertising specialist Adsolutions has acquired the rights of ADTECH’s ad management system.  With this, Adsolutions has become the official reseller for it in the Netherlands. ADTECH  is a powerful ad management system for online publishers, agencies and advertisers; serving more [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/04/09/adsolutions-reseller-of-adtechs-ad-management-solution/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Platform-A Launches in Spain</title>
		<link>http://www.adoperationsonline.com/2009/04/07/platform-a-launches-in-spain/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/04/07/platform-a-launches-in-spain/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 08:45:34 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[Tacoda]]></category>
		<category><![CDATA[aol spain]]></category>
		<category><![CDATA[behavioral ad targeting]]></category>
		<category><![CDATA[comScore Media Metrix]]></category>
		<category><![CDATA[jerome massebeuf]]></category>
		<category><![CDATA[nielsen netratings]]></category>
		<category><![CDATA[Spain]]></category>
		<category><![CDATA[spain online audience]]></category>
		<category><![CDATA[spinner]]></category>
		<category><![CDATA[winamp]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3619</guid>
		<description><![CDATA[Platform-A Offers Spanish Advertisers and Agencies a Full Suite of Marketing Solutions Powered by the Web’s Most Advanced Advertising Technologies
MADRID &#8211; AOL announced the launch of Platform-A in Spain, http://www.platform-a.es, offering advertisers access to the leading online advertising network according to those tracked by Nielsen NetRatings*, with the most comprehensive suite of marketing solutions and [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/04/07/platform-a-launches-in-spain/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AOL&#8217;s MediaGlow Sites Continue to Grow in February</title>
		<link>http://www.adoperationsonline.com/2009/03/27/aols-mediaglow-sites-continue-to-grow-in-february/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/03/27/aols-mediaglow-sites-continue-to-grow-in-february/#comments</comments>
		<pubDate>Fri, 27 Mar 2009 09:15:34 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[ad networks]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[AOL Music]]></category>
		<category><![CDATA[comScore Media Metrix]]></category>
		<category><![CDATA[email aggregation]]></category>
		<category><![CDATA[MediaGlow;]]></category>
		<category><![CDATA[niche online audiences]]></category>
		<category><![CDATA[nielsen online report]]></category>
		<category><![CDATA[online publishing;]]></category>
		<category><![CDATA[social media business]]></category>
		<category><![CDATA[web fragmentation]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3455</guid>
		<description><![CDATA[AOL.com Up 6% in Unique Visitors; Top Online Site for Time Spent; 26 Blogs Ranked in Technorati Top 100
NEW YORK &#8211; AOL&#8217;s MediaGlow publishing division, http://www.mediaglow.com, continued its upward growth pattern by achieving record traffic in February 1, with page views climbing 21% year over year to reach 5.7 billion and total minutes increasing 22% [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/03/27/aols-mediaglow-sites-continue-to-grow-in-february/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Platform-A&#8217;s Milestone Transformation to ADTECH Allows Marketers to Deliver Ad Campaigns with Increased Speed and Flexibility</title>
		<link>http://www.adoperationsonline.com/2009/03/24/platform-as-milestone-transformation-to-adtech-allows-marketers-to-deliver-ad-campaigns-with-increased-speed-and-flexibility/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/03/24/platform-as-milestone-transformation-to-adtech-allows-marketers-to-deliver-ad-campaigns-with-increased-speed-and-flexibility/#comments</comments>
		<pubDate>Tue, 24 Mar 2009 09:30:46 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[ADTECH]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[DoubleClick DFP]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Tacoda]]></category>
		<category><![CDATA[Video Ads]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[ad serving platform]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[digital advertising campaign;]]></category>
		<category><![CDATA[Dirk Freytag]]></category>
		<category><![CDATA[DoubleClick]]></category>
		<category><![CDATA[Greg Coleman;]]></category>
		<category><![CDATA[helios iq]]></category>
		<category><![CDATA[media metrix]]></category>
		<category><![CDATA[mobile ad serving]]></category>
		<category><![CDATA[online advertisers]]></category>
		<category><![CDATA[quigo]]></category>
		<category><![CDATA[TACODA]]></category>
		<category><![CDATA[Third Screen Media]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3401</guid>
		<description><![CDATA[Migration from DoubleClick Ad Serving System Delivers Significant Cost Savings
ADTECH Head Dirk Freytag Promoted to Platform-A Senior Vice President
NEW YORK &#8211; AOL’s Platform-A, the leading advertising platform in the U.S. with a 91% reach across the Internet*, announced that it will now offer advertisers the full-service benefits of ADTECH’s ad serving system for delivering brand [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/03/24/platform-as-milestone-transformation-to-adtech-allows-marketers-to-deliver-ad-campaigns-with-increased-speed-and-flexibility/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Platform-A Launches in Canada</title>
		<link>http://www.adoperationsonline.com/2009/03/12/platform-a-launches-in-canada/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/03/12/platform-a-launches-in-canada/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 09:45:47 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[ADTECH]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[ad network]]></category>
		<category><![CDATA[ad networks]]></category>
		<category><![CDATA[ad serving solution]]></category>
		<category><![CDATA[ad technologies;]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising operations]]></category>
		<category><![CDATA[advertising technologies]]></category>
		<category><![CDATA[affiliate marketing solution]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[AOL Canada;]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[content-targeting solution]]></category>
		<category><![CDATA[Denmark]]></category>
		<category><![CDATA[digital advertising platform]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[Finland]]></category>
		<category><![CDATA[France]]></category>
		<category><![CDATA[Germany]]></category>
		<category><![CDATA[James Prudhomme;]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[link network;]]></category>
		<category><![CDATA[media network]]></category>
		<category><![CDATA[media properties]]></category>
		<category><![CDATA[Mitsui]]></category>
		<category><![CDATA[mobile ad serving network]]></category>
		<category><![CDATA[Norway]]></category>
		<category><![CDATA[online advertising networks]]></category>
		<category><![CDATA[online audience]]></category>
		<category><![CDATA[online campaigns]]></category>
		<category><![CDATA[Online Consumers]]></category>
		<category><![CDATA[Platform-A Canada;]]></category>
		<category><![CDATA[Spain]]></category>
		<category><![CDATA[Sweden]]></category>
		<category><![CDATA[The Netherlands]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[United Kingdom]]></category>
		<category><![CDATA[United States]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3194</guid>
		<description><![CDATA[Platform-A Offers Canadian Advertisers and Agencies a Full Suite of Marketing Solutions Powered by the Web’s Most Advanced Advertising Technologies
TORONTO &#8211; AOL announced the launch of Platform-A in Canada, offering advertisers access to one of the largest online advertising networks with the most comprehensive suite of marketing solutions and the Web’s best ad technologies. With [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/03/12/platform-a-launches-in-canada/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Platform-A Expands Strategic Partnership with Scottrade</title>
		<link>http://www.adoperationsonline.com/2009/03/10/platform-a-expands-strategic-partnership-with-scottrade/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/03/10/platform-a-expands-strategic-partnership-with-scottrade/#comments</comments>
		<pubDate>Tue, 10 Mar 2009 09:45:31 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[ADTECH]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[Tacoda]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising relationship;]]></category>
		<category><![CDATA[advertising solutions]]></category>
		<category><![CDATA[advertising technologies]]></category>
		<category><![CDATA[advertising-supported;]]></category>
		<category><![CDATA[affiliate marketing solution]]></category>
		<category><![CDATA[America]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[Bloggingstocks.com;]]></category>
		<category><![CDATA[branch network;]]></category>
		<category><![CDATA[branch-supported online investment;]]></category>
		<category><![CDATA[Chris Moloney;]]></category>
		<category><![CDATA[content-targeting solution]]></category>
		<category><![CDATA[Denmark]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[Finland]]></category>
		<category><![CDATA[France]]></category>
		<category><![CDATA[Germany]]></category>
		<category><![CDATA[Greg Coleman;]]></category>
		<category><![CDATA[Internet audience]]></category>
		<category><![CDATA[investment products;]]></category>
		<category><![CDATA[J.D. Power and Associates;]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[media properties]]></category>
		<category><![CDATA[media rotation;]]></category>
		<category><![CDATA[Mitsui]]></category>
		<category><![CDATA[mobile ad serving network]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[Norway]]></category>
		<category><![CDATA[online investment firms;]]></category>
		<category><![CDATA[online investment;]]></category>
		<category><![CDATA[online news sites]]></category>
		<category><![CDATA[People Networks;]]></category>
		<category><![CDATA[personal finance needs;]]></category>
		<category><![CDATA[Platform]]></category>
		<category><![CDATA[Platform-A Expands Strategic Partnership;]]></category>
		<category><![CDATA[portfolio management tools;]]></category>
		<category><![CDATA[S&P 500;]]></category>
		<category><![CDATA[Scottrade;]]></category>
		<category><![CDATA[SmartMoney Magazine;]]></category>
		<category><![CDATA[Spain]]></category>
		<category><![CDATA[Sweden]]></category>
		<category><![CDATA[The Netherlands]]></category>
		<category><![CDATA[United Kingdom]]></category>
		<category><![CDATA[United States]]></category>
		<category><![CDATA[USD]]></category>
		<category><![CDATA[Walletpop.com;]]></category>
		<category><![CDATA[www.scottrade.com;]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3168</guid>
		<description><![CDATA[Partnership Leverages Vast Financial News Sites within AOL’s MediaGlow Publishing Business to Maximize Consumer Reach
Plan Includes Targeting AOL News for the First Time
NEW YORK &#8211; AOL’s Platform-A  announced a 2009 strategic partnership with Scottrade, a leading branch-supported online investment firm that offers a full line of investment products, online trading services and market research tools [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/03/10/platform-a-expands-strategic-partnership-with-scottrade/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>IAB Launches Task Forces to Tackle Data Ownership and Contracts for Interactive Advertising Sales</title>
		<link>http://www.adoperationsonline.com/2009/03/04/iab-launches-task-forces-to-tackle-data-ownership-and-contracts-for-interactive-advertising-sales/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/03/04/iab-launches-task-forces-to-tackle-data-ownership-and-contracts-for-interactive-advertising-sales/#comments</comments>
		<pubDate>Wed, 04 Mar 2009 14:15:25 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[IAB]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[ValueClick]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[ad networks]]></category>
		<category><![CDATA[beneficial solutions;]]></category>
		<category><![CDATA[CBS]]></category>
		<category><![CDATA[Data Task Force;]]></category>
		<category><![CDATA[Disney Interactive Media Group;]]></category>
		<category><![CDATA[Florida]]></category>
		<category><![CDATA[interactive advertising]]></category>
		<category><![CDATA[Interactive Advertising Bureau]]></category>
		<category><![CDATA[interactive advertising industry—data ownership;]]></category>
		<category><![CDATA[interactive advertising marketplace]]></category>
		<category><![CDATA[interactive media leadership;]]></category>
		<category><![CDATA[Interactive Reinvention Task Force;]]></category>
		<category><![CDATA[Interactive Ts&Cs Task Force;]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[media contracts;]]></category>
		<category><![CDATA[Networks and Exchanges Committee;]]></category>
		<category><![CDATA[New York City]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[Orlando]]></category>
		<category><![CDATA[Randall Rothenberg]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[Stewart Living Omnimedia Microsoft Advertising NBC Universal New York Times;]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[United States]]></category>
		<category><![CDATA[Valueclick Media Yahoo! Inc;]]></category>
		<category><![CDATA[web publishers]]></category>
		<category><![CDATA[www.iab.net]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3039</guid>
		<description><![CDATA[Takes On Two of Interactive Industry’s Biggest Issues
ORLANDO, Fla. &#8211; The Interactive Advertising Bureau (IAB) announced that it has launched task forces comprised of industry leaders to address two of the biggest issues facing the interactive advertising industry—data ownership and media contracts between buyers and sellers of interactive advertising. These task forces represent a cross [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/03/04/iab-launches-task-forces-to-tackle-data-ownership-and-contracts-for-interactive-advertising-sales/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AOL Names Greg Coleman President of Platform-A</title>
		<link>http://www.adoperationsonline.com/2009/02/11/aol-names-greg-coleman-president-of-platform-a/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/02/11/aol-names-greg-coleman-president-of-platform-a/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 09:30:51 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[Advertising.com]]></category>
		<category><![CDATA[affiliate marketing solution]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[AOL Names Greg Coleman;]]></category>
		<category><![CDATA[AOL Travel;]]></category>
		<category><![CDATA[CBS Inc.;]]></category>
		<category><![CDATA[content-targeting solution]]></category>
		<category><![CDATA[Denmark]]></category>
		<category><![CDATA[dependent online businesses;]]></category>
		<category><![CDATA[Drive Platform-A;]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[Finland]]></category>
		<category><![CDATA[France]]></category>
		<category><![CDATA[generation search;]]></category>
		<category><![CDATA[Germany]]></category>
		<category><![CDATA[Greg Coleman;]]></category>
		<category><![CDATA[Internet audience]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Lynda Clarizio]]></category>
		<category><![CDATA[media properties]]></category>
		<category><![CDATA[MediaGlow;]]></category>
		<category><![CDATA[Mitsui]]></category>
		<category><![CDATA[mobile ad serving network]]></category>
		<category><![CDATA[NetSeer;]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[Norway]]></category>
		<category><![CDATA[online brand-building]]></category>
		<category><![CDATA[People Networks;]]></category>
		<category><![CDATA[Randy Falco]]></category>
		<category><![CDATA[Reader's Digest Association;]]></category>
		<category><![CDATA[Readers Digest;]]></category>
		<category><![CDATA[Ron Grant;]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Spain]]></category>
		<category><![CDATA[Sweden]]></category>
		<category><![CDATA[The Netherlands]]></category>
		<category><![CDATA[U.S. Magazine Publishing;]]></category>
		<category><![CDATA[U.S. Magazine;]]></category>
		<category><![CDATA[United Kingdom]]></category>
		<category><![CDATA[United States]]></category>
		<category><![CDATA[USD]]></category>
		<category><![CDATA[Women's Day;]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=2690</guid>
		<description><![CDATA[Former Head of Global Sales at Yahoo! to Drive Platform-A’s Display Advertising Sales Across AOL’s Businesses
NEW YORK &#8211; AOL named Greg Coleman President of Platform-A as part of the company’s effort to expand display sales across its advertising and programming networks. Coleman, who has more than 25 years of sales and media experience, will lead [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/02/11/aol-names-greg-coleman-president-of-platform-a/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AOL&#8217;s Platform-A Launches Broad-Based Strategic Relationship with FreeCreditReport.com</title>
		<link>http://www.adoperationsonline.com/2009/02/10/aols-platform-a-launches-broad-based-strategic-relationship-with-freecreditreportcom/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/02/10/aols-platform-a-launches-broad-based-strategic-relationship-with-freecreditreportcom/#comments</comments>
		<pubDate>Tue, 10 Feb 2009 09:30:25 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising solution]]></category>
		<category><![CDATA[advertising solutions]]></category>
		<category><![CDATA[advertising technologies]]></category>
		<category><![CDATA[affiliate marketing solution]]></category>
		<category><![CDATA[analytical and marketing services;]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[behavioral and contextual targeting tools;]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[ConsumerInfo.com Inc.]]></category>
		<category><![CDATA[content-targeting solution]]></category>
		<category><![CDATA[Costa Mesa;]]></category>
		<category><![CDATA[Denmark]]></category>
		<category><![CDATA[digital media advertising;]]></category>
		<category><![CDATA[display network]]></category>
		<category><![CDATA[Dublin]]></category>
		<category><![CDATA[e - commerce]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[Experian Information Solutions Inc;]]></category>
		<category><![CDATA[Experian plc;]]></category>
		<category><![CDATA[financial services]]></category>
		<category><![CDATA[Finland]]></category>
		<category><![CDATA[France]]></category>
		<category><![CDATA[FreeCreditReport.com;]]></category>
		<category><![CDATA[FTSE 100;]]></category>
		<category><![CDATA[Germany]]></category>
		<category><![CDATA[Include Multiple Digital Solutions;]]></category>
		<category><![CDATA[information tools;]]></category>
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		<category><![CDATA[London Stock Exchange]]></category>
		<category><![CDATA[Lynda Clarizio]]></category>
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		<category><![CDATA[Mike Dean;]]></category>
		<category><![CDATA[Mitsui]]></category>
		<category><![CDATA[mobile ad serving network]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[Norway]]></category>
		<category><![CDATA[Nottingham;]]></category>
		<category><![CDATA[online audience]]></category>
		<category><![CDATA[online consumer credit reports;]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[Spain]]></category>
		<category><![CDATA[Sweden]]></category>
		<category><![CDATA[telecommunications]]></category>
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		<category><![CDATA[www.freecreditreport.com;]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=2676</guid>
		<description><![CDATA[New Multi-Faceted Deal Expands to Include Multiple Digital Solutions
NEW YORK &#8211; AOL’s Platform-A announced a multi-faceted strategic relationship with FreeCreditReport.com®, the leading provider for online consumer credit reports, scores and monitoring. The partnership will fully leverage Platform-A’s diverse slate of advertising solutions, including deep customized content integration within AOL’s properties and a variety of broad-based [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/02/10/aols-platform-a-launches-broad-based-strategic-relationship-with-freecreditreportcom/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Tremor Media Selects ADTECH for Ad Serving Solutions</title>
		<link>http://www.adoperationsonline.com/2009/01/26/tremor-media-selects-adtech-for-ad-serving-solutions/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/01/26/tremor-media-selects-adtech-for-ad-serving-solutions/#comments</comments>
		<pubDate>Mon, 26 Jan 2009 09:33:28 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[ADTECH]]></category>
		<category><![CDATA[Acudeo]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[Acudeo technology;]]></category>
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		<category><![CDATA[Andrew Reis;]]></category>
		<category><![CDATA[AOL]]></category>
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		<category><![CDATA[Dirk Freytag]]></category>
		<category><![CDATA[display network]]></category>
		<category><![CDATA[Fox Networks]]></category>
		<category><![CDATA[Gannett]]></category>
		<category><![CDATA[in-banner and in-stream video advertising opportunities]]></category>
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		<category><![CDATA[media giants;]]></category>
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		<category><![CDATA[online advertising]]></category>
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		<category><![CDATA[serving ;]]></category>
		<category><![CDATA[serving technology;]]></category>
		<category><![CDATA[streaming video]]></category>
		<category><![CDATA[Tremor Media]]></category>
		<category><![CDATA[United States]]></category>
		<category><![CDATA[video advertising]]></category>
		<category><![CDATA[video advertising network]]></category>
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		<category><![CDATA[www.adtech.com;]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=2535</guid>
		<description><![CDATA[NEW YORK &#8211; ADTECH announced that it will provide ad serving for Tremor Media, http://www.tremormedia.com, the leading online video advertising network, and provider of the Acudeo Video Monetization Platform. ADTECH, http://www.adtechus.com, a leading provider of ad serving technology, is an independently operated unit within AOL’s Platform-A digital advertising business, http://www.platform-a.com.
Tremor Media’s Acudeo technology is a [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>AOL Announces Expansion of Publishing Unit with the Creation of MediaGlow</title>
		<link>http://www.adoperationsonline.com/2009/01/20/aol-announces-expansion-of-publishing-unit-with-the-creation-of-mediaglow/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/01/20/aol-announces-expansion-of-publishing-unit-with-the-creation-of-mediaglow/#comments</comments>
		<pubDate>Tue, 20 Jan 2009 08:00:21 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[4 Technology;]]></category>
		<category><![CDATA[advertising solutions]]></category>
		<category><![CDATA[AOL LLC]]></category>
		<category><![CDATA[AOL Music]]></category>
		<category><![CDATA[AOL Television;]]></category>
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		<category><![CDATA[Bill Wilson;]]></category>
		<category><![CDATA[BoomBox;]]></category>
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		<category><![CDATA[online environment]]></category>
		<category><![CDATA[People Networks;]]></category>
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		<category><![CDATA[Randy Falco]]></category>
		<category><![CDATA[Reality Television;]]></category>
		<category><![CDATA[Relegence;]]></category>
		<category><![CDATA[Ron Grant;]]></category>
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		<category><![CDATA[social networking site]]></category>
		<category><![CDATA[Sphere;]]></category>
		<category><![CDATA[sports sites]]></category>
		<category><![CDATA[technology of acquired companies Relegence;]]></category>
		<category><![CDATA[Time Warner Inc.]]></category>
		<category><![CDATA[United States]]></category>
		<category><![CDATA[Wal-Mart]]></category>
		<category><![CDATA[Web brands;]]></category>
		<category><![CDATA[Web destinations]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=2465</guid>
		<description><![CDATA[Plans Include the Development of Over 30 New Sites in 2009
State-of-the-Art MediaGlow Studios Launches in NYC and LA
Bill Wilson to Lead New Global Publishing Push
NEW YORK &#8211; After a year of strong growth for its programming efforts, AOL announced a series of significant developments that will dramatically expand, reposition and monetize its digital publishing business [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/01/20/aol-announces-expansion-of-publishing-unit-with-the-creation-of-mediaglow/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>AOL’s New Homepage Delivers Strong Branding and Performance for Platform-A Advertisers</title>
		<link>http://www.adoperationsonline.com/2008/12/29/aol-new-homepage-delivers-strong-branding-performance-platform-a-advertisers/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2008/12/29/aol-new-homepage-delivers-strong-branding-performance-platform-a-advertisers/#comments</comments>
		<pubDate>Mon, 29 Dec 2008 09:07:54 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
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		<category><![CDATA[Reporting]]></category>
		<category><![CDATA[Tacoda]]></category>
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		<category><![CDATA[homepage advertising;]]></category>
		<category><![CDATA[increased advertising performance;]]></category>
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		<category><![CDATA[Lynda Clarizio]]></category>
		<category><![CDATA[media properties]]></category>
		<category><![CDATA[Mitsui]]></category>
		<category><![CDATA[mobile ad serving network]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[Norway]]></category>
		<category><![CDATA[Platform]]></category>
		<category><![CDATA[self-service interface enabling Web;]]></category>
		<category><![CDATA[social networking services]]></category>
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		<category><![CDATA[The Netherlands]]></category>
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		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=2188</guid>
		<description><![CDATA[Click-through rate increases 30% since the AOL.com relaunch; November total unique visitors and average daily visitors up 13%, and total minutes online grew by 29%; all figures signal higher advertiser returns moving into 2009
NEW YORK &#8211; AOL’s Platform-A announced that the new AOL.com homepage is delivering advertisers record performance on their homepage advertising and is [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2008/12/29/aol-new-homepage-delivers-strong-branding-performance-platform-a-advertisers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Platform-A&#8217;s ADTECH to Provide Multimedia Ad Serving for The Weather Network &amp; MétéoMédia</title>
		<link>http://www.adoperationsonline.com/2008/12/17/platform-as-adtech-to-provide-multimedia-ad-serving-for-the-weather-network-meteomedia/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2008/12/17/platform-as-adtech-to-provide-multimedia-ad-serving-for-the-weather-network-meteomedia/#comments</comments>
		<pubDate>Wed, 17 Dec 2008 15:06:40 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[ADTECH]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[ad serving technology]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[desktop applications;]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[Dirk Freytag]]></category>
		<category><![CDATA[Internet audience]]></category>
		<category><![CDATA[media brands]]></category>
		<category><![CDATA[media platforms]]></category>
		<category><![CDATA[Oakville;]]></category>
		<category><![CDATA[online network]]></category>
		<category><![CDATA[Robert Crawford;]]></category>
		<category><![CDATA[The Weather Network & MétéoMédia;]]></category>
		<category><![CDATA[video and mobile ad serving solutions;]]></category>
		<category><![CDATA[weather information services;]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=2355</guid>
		<description><![CDATA[Deal with popular media brand in Canada builds ADTECH momentum
Oakville &#8211; December 17, 2008 &#8211; ADTECH announced that it will provide ad serving for Canada&#8217;s leading weather information services, The Weather Network &#38; MétéoMédia.  ADTECH, a leading provider of ad serving technology, is an independently operated unit within AOL&#8217;s Platform-A digital advertising business.
The Weather Network [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2008/12/17/platform-as-adtech-to-provide-multimedia-ad-serving-for-the-weather-network-meteomedia/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AOL’s Platform-A and Schick Wilkinson-Sword Partner on Lemondrop.com Holiday Gift Guide</title>
		<link>http://www.adoperationsonline.com/2008/12/16/aol-platform-a-and-schick-wilkinson-sword-partner-on-lemondropcom-holiday-gift-guide/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2008/12/16/aol-platform-a-and-schick-wilkinson-sword-partner-on-lemondropcom-holiday-gift-guide/#comments</comments>
		<pubDate>Tue, 16 Dec 2008 08:30:36 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
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		<category><![CDATA[Rich Media Ads]]></category>
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		<category><![CDATA[Guy Gifts;]]></category>
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		<category><![CDATA[key demographic groups;]]></category>
		<category><![CDATA[Kohl's;]]></category>
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		<category><![CDATA[media agency]]></category>
		<category><![CDATA[media investment management group;]]></category>
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		<category><![CDATA[Mitsui]]></category>
		<category><![CDATA[mobile ad serving network]]></category>
		<category><![CDATA[New York]]></category>
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		<category><![CDATA[online audience]]></category>
		<category><![CDATA[performance advertising]]></category>
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		<category><![CDATA[retail consultancy;]]></category>
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		<category><![CDATA[www.mecglobal.com;]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=2090</guid>
		<description><![CDATA[Launched in September 2008, broad advertiser interest continues to grow for AOL’s new site targeted to women 18-34
NEW YORK &#8211; AOL’s Platform-A announced the launch of a holiday-themed branding program for Schick Wilkinson-Sword that will integrate into Lemondrop.com, AOL’s new lifestyle destination for women aged 18-34. Lemondrop, http://www.lemondrop.com, is an irreverent, conversational website with content [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2008/12/16/aol-platform-a-and-schick-wilkinson-sword-partner-on-lemondropcom-holiday-gift-guide/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brightcove Extends Online Video Platform with Global Partner Ecosystem</title>
		<link>http://www.adoperationsonline.com/2008/12/08/brightcove-extends-online-video-platform-with-global-partner-ecosystem/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2008/12/08/brightcove-extends-online-video-platform-with-global-partner-ecosystem/#comments</comments>
		<pubDate>Mon, 08 Dec 2008 11:59:03 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[24/7 Real Media]]></category>
		<category><![CDATA[ADTECH]]></category>
		<category><![CDATA[Acudeo]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
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		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Audience Measurement]]></category>
		<category><![CDATA[Bebo]]></category>
		<category><![CDATA[Brightcove]]></category>
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		<category><![CDATA[Online Advertising Challenges]]></category>
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		<category><![CDATA[Social Networks]]></category>
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		<category><![CDATA[Tremor Media]]></category>
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		<category><![CDATA[Bill McCandless;]]></category>
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		<category><![CDATA[David Katz;]]></category>
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		<category><![CDATA[Distribution and Solution Providers Join Brightcove All]]></category>
		<category><![CDATA[Europe]]></category>
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Omniture 
Quantcast 
Snoobi;]]></category>
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		<category><![CDATA[online video initiatives;]]></category>
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		<category><![CDATA[Rob Davis;]]></category>
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		<category><![CDATA[third-party ;]]></category>
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		<category><![CDATA[Tim Hanlon;]]></category>
		<category><![CDATA[TubeMogul Veoh Networks Mobile AtomiZ Azuki Systems;]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=2406</guid>
		<description><![CDATA[Leading Technology, Distribution and Solution Providers Join Brightcove Alliance
CAMBRIDGE, Mass., December 8, 2008-Brightcove Inc. today announced the formation of the Brightcove Alliance, a global ecosystem of leading technology and distribution partners who have integrated with the Brightcove online video platform, as well as solution providers building customer websites and video applications using Brightcove. Through the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AOL&#8217;s Platform-A to Deliver Two-Day, Billion Impression Ad Campaign for T-Mobile</title>
		<link>http://www.adoperationsonline.com/2008/11/21/aols-platform-a-to-deliver-two-day-billion-impression-ad-campaign-for-t-mobile/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2008/11/21/aols-platform-a-to-deliver-two-day-billion-impression-ad-campaign-for-t-mobile/#comments</comments>
		<pubDate>Fri, 21 Nov 2008 08:00:26 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[accessible mobile Web experience;]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising buy;]]></category>
		<category><![CDATA[advertising campaign]]></category>
		<category><![CDATA[advertising technologies]]></category>
		<category><![CDATA[affiliate marketing solution]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[BELLEVUE]]></category>
		<category><![CDATA[Brett Dennis;]]></category>
		<category><![CDATA[cellular telephone]]></category>
		<category><![CDATA[content-targeting solution]]></category>
		<category><![CDATA[Denmark]]></category>
		<category><![CDATA[Deutsche Telekom AG;]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[digital wireless standard;]]></category>
		<category><![CDATA[display network]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[Finland]]></category>
		<category><![CDATA[France]]></category>
		<category><![CDATA[Germany]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[GSM;]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Lynda Clarizio]]></category>
		<category><![CDATA[media management]]></category>
		<category><![CDATA[media properties]]></category>
		<category><![CDATA[Mitsui]]></category>
		<category><![CDATA[mobile ad serving network]]></category>
		<category><![CDATA[mobile communications]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[Norway]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[online advertising program;]]></category>
		<category><![CDATA[Online Consumers]]></category>
		<category><![CDATA[online performance]]></category>
		<category><![CDATA[owned subsidiary]]></category>
		<category><![CDATA[Platform]]></category>
		<category><![CDATA[role online media;]]></category>
		<category><![CDATA[self-service interface enabling Web;]]></category>
		<category><![CDATA[Spain]]></category>
		<category><![CDATA[Sweden]]></category>
		<category><![CDATA[T-Mobile International;]]></category>
		<category><![CDATA[T-Mobile USA Inc.;]]></category>
		<category><![CDATA[The Netherlands]]></category>
		<category><![CDATA[United Kingdom]]></category>
		<category><![CDATA[United States]]></category>
		<category><![CDATA[unprecedented billion-impression Web;]]></category>
		<category><![CDATA[Washington]]></category>
		<category><![CDATA[wireless products;]]></category>
		<category><![CDATA[www.t-mobile.com;]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=1840</guid>
		<description><![CDATA[First-of-Its-Kind Ad Buy Leverages Platform-A’s Unmatched Reach
NEW YORK &#8211; AOL’s Platform-A  announced that it launched, in partnership with T-Mobile USA, an unprecedented billion-impression Web advertising campaign across Platform-A during a two-day period on November 10 – 11. The first-of-its-kind advertising buy underscores Platform-A’s ability to reach more U.S. online consumers – more than 90% &#8212; [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2008/11/21/aols-platform-a-to-deliver-two-day-billion-impression-ad-campaign-for-t-mobile/feed/</wfw:commentRss>
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		<title>Ad Ops Daily Briefs: October 1 2008</title>
		<link>http://www.adoperationsonline.com/2008/10/01/ad-ops-daily-briefs-october-1-2008/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2008/10/01/ad-ops-daily-briefs-october-1-2008/#comments</comments>
		<pubDate>Wed, 01 Oct 2008 21:46:57 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Ops: Daily Bits]]></category>
		<category><![CDATA[Azoogle - Epic Advertising]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[appointed international online marketing veteran]]></category>
		<category><![CDATA[Berlin]]></category>
		<category><![CDATA[communications agency]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[European]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[media preferences]]></category>
		<category><![CDATA[mobile phones]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[OMD]]></category>
		<category><![CDATA[online moms]]></category>
		<category><![CDATA[Ops Daily]]></category>
		<category><![CDATA[Rob Wilson]]></category>
		<category><![CDATA[United Kingdom]]></category>
		<category><![CDATA[United States]]></category>
		<category><![CDATA[Vida Rapida]]></category>
		<category><![CDATA[www.EpicAdvertising.com]]></category>
		<category><![CDATA[Zanox]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=1127</guid>
		<description><![CDATA[- Study by AOL’s Platform-A and OMD Finds that Today’s ‘Supermoms’ Pack 27 Hours of Activities Into 16-Hour Waking Day
The new trend in superpowers may be the ability to create time. At least that’s what the “Supermoms” are doing. Today’s moms have become champion multi-taskers who are using mobile phones, the Internet and other media [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Platform-A Launching Next-Generation Advertiser Marketplace Exchange</title>
		<link>http://www.adoperationsonline.com/2008/10/01/platform-a-launching-next-generation-advertiser-marketplace-exchange/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2008/10/01/platform-a-launching-next-generation-advertiser-marketplace-exchange/#comments</comments>
		<pubDate>Wed, 01 Oct 2008 09:17:13 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[AdLearn technology]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising technologies]]></category>
		<category><![CDATA[affiliate marketing solution]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[brand advertising]]></category>
		<category><![CDATA[buy.at affiliate network]]></category>
		<category><![CDATA[content-specific media]]></category>
		<category><![CDATA[content-targeting solution]]></category>
		<category><![CDATA[Creative Gallery]]></category>
		<category><![CDATA[Denmark]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[display advertising campaigns]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[Finland]]></category>
		<category><![CDATA[France]]></category>
		<category><![CDATA[Germany]]></category>
		<category><![CDATA[iPhone ad optimization solution]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Lynda Clarizio]]></category>
		<category><![CDATA[media properties]]></category>
		<category><![CDATA[Mitsui]]></category>
		<category><![CDATA[mobile ad serving network]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[Norway]]></category>
		<category><![CDATA[online audience]]></category>
		<category><![CDATA[performance advertising]]></category>
		<category><![CDATA[real-time basis]]></category>
		<category><![CDATA[Spain]]></category>
		<category><![CDATA[Sweden]]></category>
		<category><![CDATA[The Netherlands]]></category>
		<category><![CDATA[United Kingdom]]></category>
		<category><![CDATA[United States]]></category>
		<category><![CDATA[widget-based marketing tools]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=1122</guid>
		<description><![CDATA[New “BidPlace” Will Provide Advertisers Unprecedented Transparency, Real-Time Bidding to Maximize Campaign Results
NEW YORK &#8211; Platform-A announced plans during Advertising Week V to launch BidPlace, a self-service marketplace exchange that will give advertisers unprecedented control in managing display advertising campaigns. BidPlace, which will let advertisers dynamically bid on and manage display inventory across Platform-A’s network, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ADTECH: 100 Billion Impressions Delivered Each Month</title>
		<link>http://www.adoperationsonline.com/2008/09/15/adtech-100-billion-impressions-delivered-each-month/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2008/09/15/adtech-100-billion-impressions-delivered-each-month/#comments</comments>
		<pubDate>Mon, 15 Sep 2008 15:09:10 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[ADTECH]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[ad networks]]></category>
		<category><![CDATA[ad serving solution]]></category>
		<category><![CDATA[ad serving technology]]></category>
		<category><![CDATA[advertising inventory]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[Dirk Freytag]]></category>
		<category><![CDATA[existing technologies;]]></category>
		<category><![CDATA[Fox Networks]]></category>
		<category><![CDATA[Frankfurt]]></category>
		<category><![CDATA[Gannett]]></category>
		<category><![CDATA[German Interactive Media;]]></category>
		<category><![CDATA[Germany]]></category>
		<category><![CDATA[integration solution;]]></category>
		<category><![CDATA[Main;]]></category>
		<category><![CDATA[media giants;]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[personal support services;]]></category>
		<category><![CDATA[Scandinavia;]]></category>
		<category><![CDATA[United States]]></category>
		<category><![CDATA[web publishers]]></category>
		<category><![CDATA[www.agof.de;]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=2357</guid>
		<description><![CDATA[Global ad serving provider posts record-breaking reach
New York, NY – September 15, 2008. ADTECH, a leading provider of ad serving technology, today announced that it delivers more than 100 billion display ads each month on Web sites all over the globe.  Since January 2008, more than 150 new ad networks, publishers and agencies worldwide [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>AOL&#8217;s Platform-A Debuts iPhone Ad Optimization Solution</title>
		<link>http://www.adoperationsonline.com/2008/09/05/aol-platform-a-debuts-iphone-ad-optimization-solution/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2008/09/05/aol-platform-a-debuts-iphone-ad-optimization-solution/#comments</comments>
		<pubDate>Fri, 05 Sep 2008 10:26:52 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Advertising Industry Deals]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[ad network]]></category>
		<category><![CDATA[ad serving solution]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising technologies]]></category>
		<category><![CDATA[affiliate marketing solution]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[content-targeting solution]]></category>
		<category><![CDATA[Denmark]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[far-reaching solution]]></category>
		<category><![CDATA[Finland]]></category>
		<category><![CDATA[France]]></category>
		<category><![CDATA[Germany]]></category>
		<category><![CDATA[Internet audience]]></category>
		<category><![CDATA[inventory partitioning tool]]></category>
		<category><![CDATA[iPhone optimization technology]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Lynda Clarizio]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[media properties]]></category>
		<category><![CDATA[Mitsui]]></category>
		<category><![CDATA[mobile ad serving network]]></category>
		<category><![CDATA[mobile advertising campaigns]]></category>
		<category><![CDATA[mobile advertising networks]]></category>
		<category><![CDATA[mobile network]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[Norway]]></category>
		<category><![CDATA[Platform]]></category>
		<category><![CDATA[Spain]]></category>
		<category><![CDATA[Sweden]]></category>
		<category><![CDATA[The Netherlands]]></category>
		<category><![CDATA[Third Screen Media]]></category>
		<category><![CDATA[United Kingdom]]></category>
		<category><![CDATA[United States]]></category>
		<category><![CDATA[WAP]]></category>
		<category><![CDATA[Web display network]]></category>
		<category><![CDATA[web network]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=940</guid>
		<description><![CDATA[Users to Be Served iPhone Optimized Advertising Banners While Browsing Websites
NEW YORK &#8211; AOL announced the launch of the mobile industry&#8217;s most robust and far-reaching solution for targeting advertising to iPhone users. Offered through Third Screen Media, Platform-A’s mobile ad-serving platform and network, the solution detects and delivers optimized ads on iPhones browsing the Web. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>AOL&#8217;s Platform-A Integrates buy.at Affiliate Network and Goowy Media</title>
		<link>http://www.adoperationsonline.com/2008/08/13/aol-platform-a-integrates-buyat-affiliate-network-and-goowy-media/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2008/08/13/aol-platform-a-integrates-buyat-affiliate-network-and-goowy-media/#comments</comments>
		<pubDate>Wed, 13 Aug 2008 08:40:01 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[Widget Ads]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising technologies]]></category>
		<category><![CDATA[affiliate marketing solution]]></category>
		<category><![CDATA[affiliate network]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[buy.at affiliate network]]></category>
		<category><![CDATA[buy.at affiliate network publisher]]></category>
		<category><![CDATA[buy.at web site]]></category>
		<category><![CDATA[content-targeting solution]]></category>
		<category><![CDATA[Denmark]]></category>
		<category><![CDATA[digital advertising division]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[Finland]]></category>
		<category><![CDATA[France]]></category>
		<category><![CDATA[Germany]]></category>
		<category><![CDATA[Goowy Media Inc]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Lynda Clarizio]]></category>
		<category><![CDATA[media properties]]></category>
		<category><![CDATA[Mitsui]]></category>
		<category><![CDATA[mobile ad serving network]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[Norway]]></category>
		<category><![CDATA[personal communications network]]></category>
		<category><![CDATA[Platform]]></category>
		<category><![CDATA[social media network]]></category>
		<category><![CDATA[social search]]></category>
		<category><![CDATA[Spain]]></category>
		<category><![CDATA[Sweden]]></category>
		<category><![CDATA[The Netherlands]]></category>
		<category><![CDATA[United Kingdom]]></category>
		<category><![CDATA[United States]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[widget advertising]]></category>
		<category><![CDATA[widget-based marketing tools]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=672</guid>
		<description><![CDATA[NEW YORK&#8211;(BUSINESS WIRE)&#8211;Platform-A announced the launch of an affiliate marketing solution that links the buy.at affiliate network to the widget-based marketing tools of Goowy Media, Inc. The new offering lets publishers generate revenue by merging the power of affiliate, widget and viral marketing. buy.at is the affiliate network of Platform-A, and Goowy Media forms part [...]]]></description>
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		<item>
		<title>ValueClick Sues Tacoda Over Behavioral Targeting Patents</title>
		<link>http://www.adoperationsonline.com/2008/08/05/valueclick-sues-tacoda-over-behavioral-targeting-patents/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2008/08/05/valueclick-sues-tacoda-over-behavioral-targeting-patents/#comments</comments>
		<pubDate>Tue, 05 Aug 2008 12:55:31 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Ad Targeting]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[Revenue Science]]></category>
		<category><![CDATA[Tacoda]]></category>
		<category><![CDATA[ValueClick]]></category>
		<category><![CDATA[ad network]]></category>
		<category><![CDATA[Los Angeles]]></category>
		<category><![CDATA[Scott Barlow]]></category>
		<category><![CDATA[Time Warner]]></category>
		<category><![CDATA[Web activity]]></category>
		<category><![CDATA[Wendy Davis]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=435</guid>
		<description><![CDATA[Fight over behavioral targeting (or hypertargeting, or whatever else you fancy naming it) is getting ugly. It has just emerged that ad network ValueClick has sued Tacoda (owned by Time Warner) for allegedly infringing two of ValueClick&#8217;s patents on behavioral targeting platforms &#8211; only a couple days after announcing the launch of their new predictive [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>TRAFFIQ Adds New Head of Business Development</title>
		<link>http://www.adoperationsonline.com/2008/07/29/traffiq-adds-new-head-of-business-development/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2008/07/29/traffiq-adds-new-head-of-business-development/#comments</comments>
		<pubDate>Tue, 29 Jul 2008 09:47:10 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[Tacoda]]></category>
		<category><![CDATA[Traffiq]]></category>
		<category><![CDATA[ad network]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[Dan Ballister]]></category>
		<category><![CDATA[Falls Church;]]></category>
		<category><![CDATA[Global Business Development;]]></category>
		<category><![CDATA[Internet Traffic Exchange]]></category>
		<category><![CDATA[inventory management tools;]]></category>
		<category><![CDATA[large advertising marketplaces;]]></category>
		<category><![CDATA[media management]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[New York City]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Portugal]]></category>
		<category><![CDATA[publisher client services;]]></category>
		<category><![CDATA[Scott Portugal Joins;]]></category>
		<category><![CDATA[Scott Portugal;]]></category>
		<category><![CDATA[TACODA]]></category>
		<category><![CDATA[TRAFFIQ]]></category>
		<category><![CDATA[Virginia]]></category>
		<category><![CDATA[www.traffiq.com]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=1725</guid>
		<description><![CDATA[Scott Portugal Joins Leading Advertising Exchange as Senior Vice President of Global Business Development.
NEW YORK, NY &#8211; July 29, 2008 – TRAFFIQ® – The Internet Traffic Exchange today announced the appointment of Scott Portugal as senior vice president of global business development. Portugal will report to TRAFFIQ chief operating officer Dan Ballister.
In his new role, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Platform-A&#8217;s Advertising.com Continues 50-Month Reign as Largest Online Advertising Network</title>
		<link>http://www.adoperationsonline.com/2008/07/28/platform-a-advertisingcom-continues-50-month-reign-as-largest-online-advertising-network/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2008/07/28/platform-a-advertisingcom-continues-50-month-reign-as-largest-online-advertising-network/#comments</comments>
		<pubDate>Mon, 28 Jul 2008 09:10:15 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Tacoda]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising technologies]]></category>
		<category><![CDATA[affiliate marketing solution]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[content-targeting solution]]></category>
		<category><![CDATA[Denmark]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[display ad network]]></category>
		<category><![CDATA[display network]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[Finland]]></category>
		<category><![CDATA[France]]></category>
		<category><![CDATA[Germany]]></category>
		<category><![CDATA[Internet users]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Lynda Clarizio]]></category>
		<category><![CDATA[media properties]]></category>
		<category><![CDATA[Mitsui]]></category>
		<category><![CDATA[mobile ad serving network]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[Norway]]></category>
		<category><![CDATA[online ad networks]]></category>
		<category><![CDATA[Online Advertising Network]]></category>
		<category><![CDATA[online audience]]></category>
		<category><![CDATA[performance tools]]></category>
		<category><![CDATA[Platform]]></category>
		<category><![CDATA[Spain]]></category>
		<category><![CDATA[Sweden]]></category>
		<category><![CDATA[The Netherlands]]></category>
		<category><![CDATA[United Kingdom]]></category>
		<category><![CDATA[United States]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=19</guid>
		<description><![CDATA[New York, NY – July 24, 2008 – AOL announced that Advertising.com, http://www.advertising.com, was ranked as the No. 1 third party display ad network for the 50th consecutive month based on audience reach, according to comScore Media Metrix. Advertising.com is part of Platform-A, http://www.platform-a.com, AOL’s digital advertising business.
In June 2008, the Advertising.com display network reached [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2008/07/28/platform-a-advertisingcom-continues-50-month-reign-as-largest-online-advertising-network/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AOL&#8217;s Platform-A Integrates Goowy Into Widget Ad Offering</title>
		<link>http://www.adoperationsonline.com/2008/07/25/aol-platform-a-integrates-goowy-into-widget-ad-offering/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2008/07/25/aol-platform-a-integrates-goowy-into-widget-ad-offering/#comments</comments>
		<pubDate>Fri, 25 Jul 2008 14:17:51 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[Widget Ads]]></category>
		<category><![CDATA[AdLearn ;]]></category>
		<category><![CDATA[AdLearn technology]]></category>
		<category><![CDATA[Advertising.com]]></category>
		<category><![CDATA[affiliate marketing solution]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[content-targeting solution]]></category>
		<category><![CDATA[Denmark]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[Finland]]></category>
		<category><![CDATA[France]]></category>
		<category><![CDATA[Germany]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Lynda Clarizio]]></category>
		<category><![CDATA[media properties]]></category>
		<category><![CDATA[Mitsui]]></category>
		<category><![CDATA[mobile ad serving network]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[Norway]]></category>
		<category><![CDATA[personal communications network]]></category>
		<category><![CDATA[social media network]]></category>
		<category><![CDATA[social search]]></category>
		<category><![CDATA[Spain]]></category>
		<category><![CDATA[Sweden]]></category>
		<category><![CDATA[The Netherlands]]></category>
		<category><![CDATA[United Kingdom]]></category>
		<category><![CDATA[United States]]></category>
		<category><![CDATA[web widgets]]></category>
		<category><![CDATA[Widget]]></category>
		<category><![CDATA[widget publishers]]></category>
		<category><![CDATA[www.platform-a.com]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=276</guid>
		<description><![CDATA[NEW YORK, NY – July 23, 2008 – AOL’s Platform-A announced that it will offer Goowy’s widget creation and management services as part of its widget distribution offering for advertisers. Goowy enables the creation, syndication and measurement of widget-based campaigns as a free, value-added service across Platform-A’s properties and networks. Platform-A, www.platform-a.com, is AOL’s digital [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ValueClick Media Launches Predictive Behavioral Targeting</title>
		<link>http://www.adoperationsonline.com/2008/07/21/valueclick-media-launches-predictive-behavioral-targeting/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2008/07/21/valueclick-media-launches-predictive-behavioral-targeting/#comments</comments>
		<pubDate>Mon, 21 Jul 2008 14:34:31 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Ad Targeting]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[Tacoda]]></category>
		<category><![CDATA[User Privacy]]></category>
		<category><![CDATA[ValueClick]]></category>
		<category><![CDATA[anonymous consumer online behavior]]></category>
		<category><![CDATA[behavioral targeting products]]></category>
		<category><![CDATA[behavioral targeting solution]]></category>
		<category><![CDATA[behavioral targeting solutions]]></category>
		<category><![CDATA[behavioral targeting technology]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[e-mail ;]]></category>
		<category><![CDATA[e-mail technology]]></category>
		<category><![CDATA[Internet audience]]></category>
		<category><![CDATA[Matthew Boyd]]></category>
		<category><![CDATA[on-line advertising]]></category>
		<category><![CDATA[online behavior]]></category>
		<category><![CDATA[online marketing channels]]></category>
		<category><![CDATA[online marketing services]]></category>
		<category><![CDATA[online privacy]]></category>
		<category><![CDATA[optimization technology]]></category>
		<category><![CDATA[optimized control group]]></category>
		<category><![CDATA[performance-based online advertising objective]]></category>
		<category><![CDATA[predictive algorithm]]></category>
		<category><![CDATA[predictive algorithms]]></category>
		<category><![CDATA[predictive technology]]></category>
		<category><![CDATA[Red Door Interactive]]></category>
		<category><![CDATA[Reid Carr]]></category>
		<category><![CDATA[search channels]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[Securities and Exchange Commission]]></category>
		<category><![CDATA[ValueClick Inc.]]></category>
		<category><![CDATA[ValueClick Media]]></category>
		<category><![CDATA[web browsing]]></category>
		<category><![CDATA[WESTLAKE VILLAGE]]></category>
		<category><![CDATA[www.valueclick.com]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=253</guid>
		<description><![CDATA[As expected (see my earlier article), ValueClick has officially announced the launch of their Precision BT suite, providing new opportunities for behavioral targeting. Below is the press release, issues just moments ago.
WESTLAKE VILLAGE, Calif. &#8211; July 21, 2008 &#8211; ValueClick Media, a division of ValueClick, Inc. (Nasdaq:VCLK), announced the availability of its Precision BT(TM) suite [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2008/07/21/valueclick-media-launches-predictive-behavioral-targeting/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Platform-A&#8217;s ADTECH Signs Agreement with Gannett for Online Ad Serving</title>
		<link>http://www.adoperationsonline.com/2008/07/15/platform-a-adtech-signs-agreement-with-gannett-for-online-ad-serving/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2008/07/15/platform-a-adtech-signs-agreement-with-gannett-for-online-ad-serving/#comments</comments>
		<pubDate>Tue, 15 Jul 2008 12:34:46 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[ADTECH]]></category>
		<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Advertising Industry Deals]]></category>
		<category><![CDATA[Gannett]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[active online audience]]></category>
		<category><![CDATA[ad serving solution]]></category>
		<category><![CDATA[advertising inventory]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[Chris Saridakis]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[Dirk Freytag]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[Gannett Co. Inc.]]></category>
		<category><![CDATA[local newspaper]]></category>
		<category><![CDATA[Lynda Clarizio]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[media properties]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[online ad revenues]]></category>
		<category><![CDATA[online ad serving]]></category>
		<category><![CDATA[Online Ad Serving New York]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[online network]]></category>
		<category><![CDATA[Platform]]></category>
		<category><![CDATA[tier technology]]></category>
		<category><![CDATA[United States]]></category>
		<category><![CDATA[Virginia]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[www.platform-a.com]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=223</guid>
		<description><![CDATA[New York, NY − July 14, 2008. AOL today announced that Gannett Co., Inc., has selected ADTECH to be its online ad serving provider. ADTECH is part of Platform-A, www.platform-a.com, AOL’s digital advertising business. By striking a relationship with one of the nation’s leading online media companies, ADTECH is significantly expanding in the U.S. market. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AOL&#8217;s Platform-A Study Finds Online Advertisers Influence Back-to-School Purchases</title>
		<link>http://www.adoperationsonline.com/2008/07/09/aol-platform-a-study-finds-online-advertisers-influence-back-to-school-purchases/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2008/07/09/aol-platform-a-study-finds-online-advertisers-influence-back-to-school-purchases/#comments</comments>
		<pubDate>Wed, 09 Jul 2008 12:05:30 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[ADlytics]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising communities]]></category>
		<category><![CDATA[advertising technologies]]></category>
		<category><![CDATA[affiliate marketing solution]]></category>
		<category><![CDATA[AOL]]></category>
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		<category><![CDATA[China]]></category>
		<category><![CDATA[Cincinnati]]></category>
		<category><![CDATA[content-targeting solution]]></category>
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		<category><![CDATA[mobile ad serving network]]></category>
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		<category><![CDATA[online advertisers]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[online and offline results]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online research]]></category>
		<category><![CDATA[online targeting]]></category>
		<category><![CDATA[online technology]]></category>
		<category><![CDATA[online-based research]]></category>
		<category><![CDATA[OTX]]></category>
		<category><![CDATA[Russia]]></category>
		<category><![CDATA[Spain]]></category>
		<category><![CDATA[Stuart Rodnick]]></category>
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		<category><![CDATA[The Netherlands]]></category>
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		<category><![CDATA[USD]]></category>
		<category><![CDATA[www.platform-a.com]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=208</guid>
		<description><![CDATA[New York, NY – July 9, 2008 – Most consumers will purchase back-to-school items in August and plan to spend between $100 to $500, according to survey findings released by Platform-A’s ADlytics Strategic Insights Group.  Platform-A, www.platform-a.com, is AOL’s digital advertising business.
While back-to-school buying remains primarily an in-store activity, there’s plenty of opportunity for [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AOL&#8217;s Platform-A Offers Guaranteed CPM for Bebo and Facebook Application Developers</title>
		<link>http://www.adoperationsonline.com/2008/06/30/aol-platform-a-offers-guaranteed-cpm-for-bebo-and-facebook-application-developers/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2008/06/30/aol-platform-a-offers-guaranteed-cpm-for-bebo-and-facebook-application-developers/#comments</comments>
		<pubDate>Mon, 30 Jun 2008 09:58:39 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ads by Pricing]]></category>
		<category><![CDATA[Bebo]]></category>
		<category><![CDATA[CPM]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising technologies]]></category>
		<category><![CDATA[affiliate marketing solution]]></category>
		<category><![CDATA[AOL LLC]]></category>
		<category><![CDATA[API]]></category>
		<category><![CDATA[application developers]]></category>
		<category><![CDATA[content-targeting solution]]></category>
		<category><![CDATA[Dave Jacobs]]></category>
		<category><![CDATA[Denmark]]></category>
		<category><![CDATA[digital advertising platform]]></category>
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		<category><![CDATA[Finland]]></category>
		<category><![CDATA[France]]></category>
		<category><![CDATA[Germany]]></category>
		<category><![CDATA[Goowy Media]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[majority-owned subsidiary]]></category>
		<category><![CDATA[media mix]]></category>
		<category><![CDATA[media properties]]></category>
		<category><![CDATA[Mitsui]]></category>
		<category><![CDATA[mobile ad serving network]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[Norway]]></category>
		<category><![CDATA[owned subsidiary]]></category>
		<category><![CDATA[personal communications network]]></category>
		<category><![CDATA[Platform-A Advertising.com Networks]]></category>
		<category><![CDATA[RockYou]]></category>
		<category><![CDATA[Scrabulous]]></category>
		<category><![CDATA[Scrabulous and Fotoflexer]]></category>
		<category><![CDATA[similar applications]]></category>
		<category><![CDATA[social media network]]></category>
		<category><![CDATA[social network advertising]]></category>
		<category><![CDATA[social networking applications]]></category>
		<category><![CDATA[social networking space]]></category>
		<category><![CDATA[social networking websites]]></category>
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		<category><![CDATA[Spain]]></category>
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		<category><![CDATA[Time Warner Inc.]]></category>
		<category><![CDATA[United Kingdom]]></category>
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		<category><![CDATA[widget technology]]></category>
		<category><![CDATA[WIDGNET]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=173</guid>
		<description><![CDATA[By offering one of the industry’s highest CPM rates for Bebo and Facebook applications, Platform-A signals its commitment to social network advertising
New York, NY – June 30, 2008 – AOL’s Platform-A announces that it will offer Bebo and Facebook application developers a guaranteed CPM for U.S. traffic to their applications. The CPM is one of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AOL Expands Platform-A to Europe</title>
		<link>http://www.adoperationsonline.com/2008/06/06/aol-expands-platform-a-to-europe/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2008/06/06/aol-expands-platform-a-to-europe/#comments</comments>
		<pubDate>Fri, 06 Jun 2008 09:32:55 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[Tacoda]]></category>
		<category><![CDATA[ad-supported Web]]></category>
		<category><![CDATA[ADTECH]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising network]]></category>
		<category><![CDATA[advertising operations]]></category>
		<category><![CDATA[advertising solutions]]></category>
		<category><![CDATA[advertising technologies]]></category>
		<category><![CDATA[Advertising.com]]></category>
		<category><![CDATA[affiliate network]]></category>
		<category><![CDATA[AOL Europe]]></category>
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		<category><![CDATA[AOL Media Networks]]></category>
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		<category><![CDATA[Brendan Condon]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[contextual search]]></category>
		<category><![CDATA[cross-media advertising initiatives]]></category>
		<category><![CDATA[Dana Dunne]]></category>
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		<category><![CDATA[finance]]></category>
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		<category><![CDATA[Internet access businesses]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Lynda Clarizio]]></category>
		<category><![CDATA[majority-owned subsidiary]]></category>
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		<category><![CDATA[online ad serving]]></category>
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		<category><![CDATA[optimization technology]]></category>
		<category><![CDATA[Platform-A International]]></category>
		<category><![CDATA[publishers best-in-class solutions]]></category>
		<category><![CDATA[Randy Falco]]></category>
		<category><![CDATA[social media]]></category>
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		<category><![CDATA[Time Inc.]]></category>
		<category><![CDATA[Time Warner Inc.]]></category>
		<category><![CDATA[United Kingdom]]></category>
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		<category><![CDATA[Web destinations]]></category>
		<category><![CDATA[Web services]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=110</guid>
		<description><![CDATA[Advertising Group Aligns AOL’s Existing Ad Operations, Offering Full Suite of Branding and Performance Solutions, Reaching 125 Million Online Consumers Across Europe
London, UK and New York, NY, 6 June, 2008 – AOL announced the expansion of Platform-A in Europe, which aligns AOL’s existing advertising operations and offers advertisers and publishers a full suite of industry-leading [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ADTECH Wins More Than 50 Customers in Q1 2008</title>
		<link>http://www.adoperationsonline.com/2008/05/27/adtech-wins-more-than-50-customers-in-q1-2008/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2008/05/27/adtech-wins-more-than-50-customers-in-q1-2008/#comments</comments>
		<pubDate>Tue, 27 May 2008 10:11:39 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[ADTECH]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Advertising Industry Deals]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[ad management solutions]]></category>
		<category><![CDATA[ad serving technology]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising space]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[Deutsche Telekom]]></category>
		<category><![CDATA[digital marketing solutions]]></category>
		<category><![CDATA[Dirk Freytag]]></category>
		<category><![CDATA[Fox Networks]]></category>
		<category><![CDATA[Germany]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[OmniMedia AG]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[online advertising campaign]]></category>
		<category><![CDATA[Platform]]></category>
		<category><![CDATA[South Africa]]></category>
		<category><![CDATA[Stellwerk3 GmbH]]></category>
		<category><![CDATA[Sweden]]></category>
		<category><![CDATA[Switzerland]]></category>
		<category><![CDATA[United Kingdom]]></category>
		<category><![CDATA[United States]]></category>
		<category><![CDATA[video and online ad management solutions]]></category>
		<category><![CDATA[web publishers]]></category>
		<category><![CDATA[Wi-Fi]]></category>
		<category><![CDATA[www.sharenet.co.za]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=423</guid>
		<description><![CDATA[New York, NY – May 27, 2008.  ADTECH announced that the company signed deals with more than 50 new customers during the first quarter of 2008.  ADTECH, a leading provider of ad-serving technology, is an independently operated unit within AOL’s Platform-A advertising business.
Over the past three years, ADTECH has seen its client base [...]]]></description>
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		</item>
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		<title>TACODA Behavioral Targeting Solution to be Available Across Entire Platform-A Network</title>
		<link>http://www.adoperationsonline.com/2008/04/29/tacoda-behavioral-targeting-solution-to-be-available-across-entire-platform-a-network/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2008/04/29/tacoda-behavioral-targeting-solution-to-be-available-across-entire-platform-a-network/#comments</comments>
		<pubDate>Tue, 29 Apr 2008 08:56:42 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Targeting]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=70</guid>
		<description><![CDATA[New York, NY – April 29, 2008 – AOL announces that, starting in June, Platform-A will be offering TACODA’s advanced suite of behavioral targeting solutions across its entire network to give advertisers the opportunity to reach their most valuable audience segments.  The Platform-A network includes advertising inventory on all AOL owned-and-operated sites – such [...]]]></description>
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		<title>New Study Shows that Heavy Clickers Distort Reality of Display Advertising Click-Through Metrics</title>
		<link>http://www.adoperationsonline.com/2008/02/12/new-study-shows-that-heavy-clickers-distort-reality-of-display-advertising-click-through-metrics/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2008/02/12/new-study-shows-that-heavy-clickers-distort-reality-of-display-advertising-click-through-metrics/#comments</comments>
		<pubDate>Tue, 12 Feb 2008 23:42:33 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=5</guid>
		<description><![CDATA[CHICAGO, February 12,2008 – Media agency Starcom USA, behavioral targeting network Tacoda, and digital consumer insight company comScore collaborated on a research study whose results call into question click-through rates as a primary source of accountability for Internet display advertising aimed at brand-building. Called “Natural Born Clickers,” the study reveals that a very small group [...]]]></description>
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