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TRAFFIQ Adds Advertising Technology Veteran To Board of Advisors


Ad Operations OnlineFormer SVP and CIO of AOL’s Platform A Joins TRAFFIQ’s Advisory Board

NEW YORK - TRAFFIQ’s Chief Executive Officer, Mark Kahn, announced that Tom Iler, the former SVP and Chief Information Officer for AOL’s Platform A, has agreed to join TRAFFIQ’s Board of Advisors.
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Posted in Ad Networks and Platforms, Ad Operations, Ad Products, Media Planning, Platform-A, TraffiqComments (0)

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comScore Releases April 2009 U.S. Ranking of Top 25 Ad Networks


Ad Operations OnlineAOL’s Platform-A Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 25 ad networks based on their reach among U.S. Internet users in April 2009. The ranking showed that AOL’s Platform-A remains the top ad network, reaching nearly 176.5 million U.S. Internet users, or 91.5 percent of the total audience, followed by Yahoo! Network (167.1 million) and Google Ad Network (164.5 million). New ad network FOX Audience Network ranked sixth, reaching 149.2 million people. Several ad networks in the top 25 achieved double-digit growth during the past year, led by Turn Inc. (up 121 percent), CPX Interactive (up 88 percent) and 24/7 Real Media (up 48 percent).
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Posted in Ad Metrics, Ad Networks and Platforms, Ad Operations, Adconion, Burst Media, Collective Media, Featured, Google, Google AdSense, Google AdWords, Internet Marketing Services, Microsoft, Platform-A, Reports and Studies, Right Media, Specific Media, Tribal Fusion, Turn, Yahoo, Yahoo APT, comScoreComments (0)

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AOL UK Launches AOL.com with E-mail and Social Networking Aggregation


AOL’s MediaGlow Publishing Unit Introduces New Portal That Offers Easy Access to Multiple Services from One Convenient Location

NEW YORK - AOL UK announced the beta launch of its new homepage available at http://www.aol.co.uk/newhomepage that will let consumers access multiple e-mail accounts and social networking services from a single online destination. The new AOL.com homepage will be opened to third-party services and content, providing consumers with new customization options while offering advertisers new opportunities to tap into an increasingly engaged audience. The site is part of the ongoing strategy from AOL’s MediaGlow publishing division, http://mediaglow.com, to expand globally, including the launches in the UK of men’s lifestyle site Asylum, http://www.asylum.co.uk, personal finance site WalletPop, http://www.walletpop.co.uk, automotive news blog Autoblog, http://uk.autoblog.com and casual gaming website Flytrap Games, http://www.flytrapgames.com.
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Posted in Ad Networks and Platforms, Digital Marketing, Internet Strategy, Online Media, Platform-AComments (0)

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comScore Media Metrix Ranks Top 50 U.S. Web Properties for April 2009


Ad Operations OnlineSwine Flu Concerns Cause Surge in Visitation to CDC.gov

Social Networking Category Has Record Month Led by Gains at Twitter and Facebook

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. consumer activity at the top online properties for April 2009 based on data from the comScore Media Metrix service. April saw Americans turn to the Web for the latest information related to the swine flu, causing traffic to soar at CDC.gov. The month also saw visitation to social networking sites reach record numbers, driven by growth at Twitter.com and Facebook.com, as well as an increase in visitation to real estate and home-related sites as the spring season prompted many Americans to consider home improvements. The tax category also experienced strong growth as procrastinating Americans tried to beat the April 15 deadline.
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Posted in Ad Networks and Platforms, Ad Operations, Facebook, Google, Internet Marketing Services, MySpace, Online Media, Platform-A, Reports and Studies, Social Networks, Twitter, Yahoo, comScoreComments (0)

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Tumri Adds Former Platform-A Executive Michael Peralta to Growing Management Team


Ad Operations OnlineGlobal sales and marketing leader brings extensive track record for success to Tumri as Chief Revenue Officer

MOUNTAIN VIEW, Calif. - Tumri, the leading provider of dynamic and intelligent display advertising solutions, announced Michael Peralta will join the company as chief revenue officer. On the heels of Tumri’s recent hire of former Yahoo! executive, Jeff McCombs as chief financial officer, Peralta joins Tumri’s management team from Platform-A, where he served as Senior Vice President, North America and Global Accounts and was responsible for over $1 billion in revenue. As CRO of Tumri, Michael is responsible for managing all sales and marketing functions, including customer experience, business development and global expansion efforts. He will divide his time between corporate headquarters Mountain View, New York and international efforts.
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Posted in Ad Networks and Platforms, Ad Operations, Ad Serving, Platform-A, TumriComments (0)

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Wizzard Expands Alchemy Advertising System to Flash Player


PITTSBURGH - Wizzard Media (NYSE Amex:WZE), the world’s largest podcasting network announced the release of Alchemy 2.1 with seamless integration into the LibsynPRO/Wizzard Media Advertising Network. Now, advertising campaigns run in podcast downloads can automatically play through the Wizzard Media flash player with advanced tracking and interactive capabilities. No need to use separate systems to run ads in downloaded media and streaming media. The same ads play when downloaded in iTunes, played through mobile iTunes on the iPhone and played online through the flash based media player.
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Posted in ADTECH, Ad Networks and Platforms, Ad Operations, Ad Serving, Ads by Display, In-Stream Ads, Platform-AComments (1)

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IAB to Revise Interactive Ad Unit Standards; Brings Together Task Force of Top Talent to Re-Imagine Interactive Advertising


Ad Operations OnlineMulti-Disciplinary Forum Includes Agency Creatives for the First Time

NEW YORK - The Interactive Advertising Bureau (IAB) announced that it has held its first meeting of the Re-Imagining Interactive Advertising Task Force, comprised of top online publishers, media agencies and, for the first time, creative officers from the nation’s leading advertising agencies. The new task force’s objective is to develop a comprehensive roadmap for the next stages in the evolution of interactive advertising to ensure that ad formats meet the growing business and creative needs of advertisers, agencies and publishers.
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Posted in Ad Groups & Agencies, Ad Networks and Platforms, Ad Operations, Ad Serving, Avenue A Razorfish, Google, IAB, Internet Marketing Services, Microsoft, Platform-A, YahooComments (1)

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Platform-A and IRI Release New Research on Couponing Trends


Ad Operations OnlineFrom clipping to clicking: consumer penny-pinching, generational shifts, and decline of newspapers open the door for online coupons

NEW YORK - Platform-A’s Business Intelligence organization, in partnership with Information Resources, Inc. (IRI), has released the results of a new study on trends in consumer couponing with interesting results. Based on input from more than 36,000 IRI panelists gathered in September, 2008, the study gauged consumer usage of traditional newspaper coupons and interest in digitally distributed online coupons.

The research comes at a critical juncture, when American families are extremely value-focused and eager to stretch their buying power, yet newspaper circulation (and thus the traditional vehicle for coupons) is in steep decline.
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Posted in Ad Networks and Platforms, Ad Operations, Platform-A, Reports and Studies, TacodaComments (1)

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