Category Page for: Platform-A

AOL’s New Homepage Delivers Strong Branding and Performance for Platform-A Advertisers

» by Otilia Otlacan December 29th, 2008 at 10:07 am » Comments (0)

Click-through rate increases 30% since the AOL.com relaunch; November total unique visitors and average daily visitors up 13%, and total minutes online grew by 29%; all figures signal higher advertiser returns moving into 2009 NEW YORK - AOL’s Platform-A announced that the new AOL.com homepage is delivering advertisers record performance on their homepage advertising and is also driving increased consumer reach and engagement. Since the homepage redesign was launched in September 2008, advertising click-through rates on the primary 300 x 250 ad banner rose 30%, according to internal metrics, a double-digit increase that shows consumers are increasingly clicking on AOL.com homepage ...more »

AOL’s Platform-A and Schick Wilkinson-Sword Partner on Lemondrop.com Holiday Gift Guide

» by Otilia Otlacan December 16th, 2008 at 9:30 am » Comments (0)

Launched in September 2008, broad advertiser interest continues to grow for AOL’s new site targeted to women 18-34 NEW YORK - AOL’s Platform-A announced the launch of a holiday-themed branding program for Schick Wilkinson-Sword that will integrate into Lemondrop.com, AOL’s new lifestyle destination for women aged 18-34. Lemondrop, http://www.lemondrop.com, is an irreverent, conversational website with content ranging from pop culture to politics. Launched in September, the site attracted nearly 2.6 million unique visitors in October, according to comScore Media Metrix. Lemondrop.com is part of AOL Living, http://living.aol.com, one of the top three women’s sites with more than 16.4 million monthly unique ...more »

AOL’s Platform-A to Deliver Two-Day, Billion Impression Ad Campaign for T-Mobile

» by Otilia Otlacan November 21st, 2008 at 9:00 am » Comments (0)

First-of-Its-Kind Ad Buy Leverages Platform-A’s Unmatched Reach NEW YORK - AOL’s Platform-A announced that it launched, in partnership with T-Mobile USA, an unprecedented billion-impression Web advertising campaign across Platform-A during a two-day period on November 10 – 11. The first-of-its-kind advertising buy underscores Platform-A’s ability to reach more U.S. online consumers – more than 90% -- than any other online advertising business. Platform-A includes AOL’s owned-and-operated sites, along with the thousands of sites in the Advertising.com third-party network. Platform-A and T-Mobile collaborated to create the “T-Mobile Billion Block,” the most-expansive two-day ad buy in Platform-A history and will spotlight the T-Mobile G1 ...more »

Ad Ops Daily Briefs: October 1 2008

» by Otilia Otlacan October 1st, 2008 at 10:46 pm » Comments (0)

- Study by AOL’s Platform-A and OMD Finds that Today’s ‘Supermoms’ Pack 27 Hours of Activities Into 16-Hour Waking Day The new trend in superpowers may be the ability to create time. At least that’s what the “Supermoms” are doing. Today’s moms have become champion multi-taskers who are using mobile phones, the Internet and other media to help them pack 27 hours of activities – including eight hours spent with media – into 16 hours of waking time each day, according to a new study by AOL’s Platform-A and global communications agency OMD. The study, called “Living La Vida Rapida: Today’s ...more »

Platform-A Launching Next-Generation Advertiser Marketplace Exchange

» by Otilia Otlacan October 1st, 2008 at 10:17 am » Comments (0)

New “BidPlace” Will Provide Advertisers Unprecedented Transparency, Real-Time Bidding to Maximize Campaign Results NEW YORK - Platform-A announced plans during Advertising Week V to launch BidPlace, a self-service marketplace exchange that will give advertisers unprecedented control in managing display advertising campaigns. BidPlace, which will let advertisers dynamically bid on and manage display inventory across Platform-A’s network, will provide greater transparency for marketers on a real-time basis to maximize the efficiency of their campaigns. BidPlace will launch in the first half of 2009. Platform-A, http://www.platform-a.com, is AOL’s digital advertising business. “BidPlace unleashes the industry’s most powerful advertising technologies and puts them in the ...more »

AOL’s Platform-A Debuts iPhone Ad Optimization Solution

» by Otilia Otlacan September 5th, 2008 at 11:26 am » Comments (0)

Users to Be Served iPhone Optimized Advertising Banners While Browsing Websites NEW YORK - AOL announced the launch of the mobile industry's most robust and far-reaching solution for targeting advertising to iPhone users. Offered through Third Screen Media, Platform-A’s mobile ad-serving platform and network, the solution detects and delivers optimized ads on iPhones browsing the Web. Platform-A, http://www.platform-a.com, is AOL’s digital advertising business. When an iPhone user is browsing sites within the Third Screen Media mobile network, the Advertising.com web network, or any of AOL’s leading media properties, Third Screen Media’s targeting technology will serve an ad specifically optimized for viewing on ...more »

AOL’s Platform-A Integrates buy.at Affiliate Network and Goowy Media

» by Otilia Otlacan August 13th, 2008 at 9:40 am » Comments (0)

NEW YORK--(BUSINESS WIRE)--Platform-A announced the launch of an affiliate marketing solution that links the buy.at affiliate network to the widget-based marketing tools of Goowy Media, Inc. The new offering lets publishers generate revenue by merging the power of affiliate, widget and viral marketing. buy.at is the affiliate network of Platform-A, and Goowy Media forms part of AOL's newly created People Networks business unit. Platform-A, http://www.platform-a.com, is AOL’s digital advertising division. This first-of-its-kind solution provides buy.at affiliate publishers with an exclusive gallery of advertiser-generated widgets through the buy.at web site. Once a publisher places a widget on their web site, consumers can ...more »

ValueClick Sues Tacoda Over Behavioral Targeting Patents

» by Otilia Otlacan August 5th, 2008 at 12:55 pm » Comments (0)

Fight over behavioral targeting (or hypertargeting, or whatever else you fancy naming it) is getting ugly. It has just emerged that ad network ValueClick has sued Tacoda (owned by Time Warner) for allegedly infringing two of ValueClick's patents on behavioral targeting platforms - only a couple days after announcing the launch of their new predictive behavioral targeting platform. Wendy Davis of MediaPost reports that "In the lawsuit, quietly filed two weeks ago in federal court in Los Angeles, ValueClick alleges that Tacoda's core business--profiling users based on their Web activity and serving them targeted ads--infringes on two patents dating back to ...more »

TRAFFIQ Adds New Head of Business Development

» by Otilia Otlacan July 29th, 2008 at 11:47 am » Comments (0)

Scott Portugal Joins Leading Advertising Exchange as Senior Vice President of Global Business Development. NEW YORK, NY - July 29, 2008 – TRAFFIQ® – The Internet Traffic Exchange today announced the appointment of Scott Portugal as senior vice president of global business development. Portugal will report to TRAFFIQ chief operating officer Dan Ballister. In his new role, Portugal will be responsible for aggressively expanding TRAFFIQ’s global sales efforts. Until recently, Portugal was vice president of publisher development at TACODA – now a part of AOL’s Platform A network, where he managed publisher client services and business development. Scott has previously managed the ...more »

Platform-A’s Advertising.com Continues 50-Month Reign as Largest Online Advertising Network

» by Otilia Otlacan July 28th, 2008 at 10:10 am » Comments (0)

New York, NY – July 24, 2008 – AOL announced that Advertising.com, http://www.advertising.com, was ranked as the No. 1 third party display ad network for the 50th consecutive month based on audience reach, according to comScore Media Metrix. Advertising.com is part of Platform-A, http://www.platform-a.com, AOL’s digital advertising business. In June 2008, the Advertising.com display network reached 167.7 million unique visitors in the U.S., or 88.3% of the total domestic online audience. This reach surpasses all other online ad networks, according to comScore. Platform-A as a whole, which includes Advertising.com’s third-party network as well as AOL’s owned-and-operated network, ranked number one in ...more »