Category Page for: Ad Networks and Platforms

Edmunds.com’s Ad Impression Measurement Service Accredited by Media Rating Council

» by Otilia Otlacan December 12th, 2008 at 10:15 am » Comments (0)

SANTA MONICA, Calif. - Buyers and sellers in the advertising industry rely on audience measurement services to provide the data needed to make informed choices. Edmunds.com, the premier online resource for automotive information, is proud to announce it is now the first dedicated automotive website to receive Ad Impression Measurement accreditation by the Media Rating Council (MRC). MRC accreditation certifies that Edmunds.com has adhered to the MRC's Minimum Standards for Media Rating Research and the Measurement Guidelines of the Interactive Advertising Bureau (IAB) in counting online advertising impressions and traffic measurements. The accreditation also certifies that Edmunds.com provides full and complete ...more »

Overstock.com Joins Autobytel’s Expanding AutoReachSM Ad Network

» by Otilia Otlacan December 12th, 2008 at 9:30 am » Comments (0)

Top 100 Web Property Receives Nearly Twenty Million Unique Visitors Every Month IRVINE, Calif. - Autobytel Inc. (Nasdaq:ABTL), a leading automotive marketing services company, announced the addition of Overstock.com, the popular online retailer of brand-name merchandise at discount prices, to its rapidly growing AutoReach Ad Network. Autobytel will supply targeted online advertising from AutoReach to the Overstock.com Cars section. Overstock.com is one of several publishers recently added to AutoReach, which includes The Enthusiast Network (TEN), TheTruthAboutCars.com, ClassicCars.com, RightAutos.com, Vast.com, Automobile.com, LeaseCompare.com, DirectoryM, Womensforum.com and AutoMall.com. “We are very pleased to add yet another high quality publisher to our AutoReach Ad Network. The addition ...more »

Alloy Media + Marketing Wins PointRoll’s “Beanie Award” for Top Interactive Campaign with the Pentel “Hyper-G Smoothest Line” Contest

» by Otilia Otlacan December 12th, 2008 at 9:00 am » Comments (0)

Social video ad ranks as PointRoll’s best performing rich media unit of the year NEW YORK - Alloy Media + Marketing, one of the country’s largest providers of media and marketing programs reaching targeted consumer segments, has been awarded a PointRoll “Beanie Award” for the Pentel “Hyper-G Smoothest Line” campaign. The rich media campaign was a top performer for the month of October and garnered the highest interaction rate for any dynamic ad served through PointRoll’s innovative technology this year. Pentel partnered with Alloy Media + Marketing for a comprehensive back to school campaign, utilizing Alloy’s leading youth targeted online advertising ...more »

LucidMedia Secures $8.8 Million in Funding to Launch Contextual Display Advertising Network and Opens Madison Avenue Sales Office

» by Otilia Otlacan December 11th, 2008 at 10:15 am » Comments (0)

RESTON, Va. & NEW YORK - LucidMedia (www.lucidmedia.com), an online contextual display advertising platform and meta-network, today announced several milestones surrounding its continued growth, inclusive of the completion of $8.8 million in funding, including the value of converted debt, to support the launch and expansion of LucidMedia’s contextual advertising network; the opening of a New York City sales office on Madison Avenue; and the hiring of a national sales team to better service its growing client base of interactive agencies and corporations. Despite the current economic climate, LucidMedia has experienced steady growth of its client base, driven by its patented ...more »

Pontiflex Launches ROI Calculator, Enables Marketers to Easily Compare Online Pricing Models

» by Otilia Otlacan December 11th, 2008 at 10:00 am » Comments (0)

BROOKLYN, N.Y. - Pontiflex, the industry’s first open and transparent cost-per-lead (CPL) market, today announced the availability of the Marketing ROI Calculator. The calculator empowers online marketers and advertising agencies to proactively assess returns on their marketing dollars. This is useful especially in a tough economy, when an increasing number of marketers are focused on maximizing returns from their campaigns. Available as a free download at www.pontiflex.com/roi, the calculator provides an on-demand calculation of returns on online advertising purchased on CPM, CPC and CPL pricing models. Marketers can enter custom CPM and CPC campaign metrics or use averages derived from industry ...more »

Panasonic ‘Links’ with Quattro Wireless for Mobile Venture

» by Otilia Otlacan December 11th, 2008 at 9:00 am » Comments (0)

Panasonic Connecting Consumers to “Link-To-Cell” with Mobile Campaign; Mobile Use to Fuel Season’s Shopping WALTHAM, Mass. - Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile ad network, announced a strategic and exclusive partnership with Panasonic to catapult its home-based Link-To-Cell product over mobile devices for their holiday campaign. The campaign, with both publishing services and advertising sales and operations handled by Quattro, is to promote the new Bluetooth-enabled device. Leading Panasonic into its first mobile opportunity, the consumer electronics company engaged Quattro Wireless to position and market this product over the mobile space as an important component in their online advertising campaign ...more »

AdGooroo Releases Special Mid-Quarter Search Advertising Report

» by Otilia Otlacan December 10th, 2008 at 10:00 am » Comments (0)

New Report Shows Huge Q4 Advertiser Gains for Google, Yahoo! Losing Advertiser Share CHICAGO - Despite the economic woes facing the country and numerous predictions for the implosion of advertising online and offline, a new report released from AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, provides evidence to the contrary. “Google’s active advertiser count is a whopping 54.9 percent higher than it was in the fourth quarter of 2007, and this runs counter to what we hear in the marketplace today,” said AdGooroo Founder and Chief Gooroo Rich Stokes. “Some of this growth can be attributed ...more »

Search Engine Strategies (SES) Training Provides Intensive SEO, SEM Training for Chicago Marketers

» by Otilia Otlacan December 10th, 2008 at 9:00 am » Comments (0)

CHICAGO - Learning new search engine marketing (SEM) and search engine optimization (SEO) techniques that are cost-effective is at the heart of Search Engine Strategies Training (http://www.SearchEngineStrategies.com/chicago/training.html) slated for December 12, 2008, at the Chicago Hilton. The day of thorough, hands-on training with six sessions to choose from is designed to put theory into practice in a highly interactive environment. The SEM/SEO training immediately follows the Search Engine Strategies (SES) Chicago conference, running December 8-11, 2008, also at the Hilton. Aimed at consultants, site designers, website owners, in-house marketing professionals, among others, this in-depth training occurs in a small class setting ...more »

Ad Ops Daily Briefs: December 9 2008

» by Otilia Otlacan December 9th, 2008 at 11:00 pm » Comments (0)

- Interactive Advertising Veteran, Jeff Montgomery, Joins 1020 Placecast as Chief Revenue Officer 1020 Placecast, the interactive media company delivering highly effective audience targeting with its place-based advertising solution, added another seasoned advertising veteran to its team with today’s announcement that Jeff Montgomery has joined as the company’s Chief Revenue Officer. Jeff will be responsible for the development and execution of sales and operations strategy for Placecast, as well as delivering cross-platform digital marketing campaigns and world-class client service. Jeff joins the Placecast team after holding several prominent positions in the interactive advertising industry. He previously founded Sponsormetrix, a digital measurement and ...more »

LookSmart’s Geo-Conversion Reporting Helps Connect Online Behavior With Offline Location

» by Otilia Otlacan December 9th, 2008 at 10:20 am » Comments (0)

Online Advertisers Focus Budgets Where the Buyers Are Search Engine Strategies Chicago 2008 Booth 410 SAN FRANCISCO - LookSmart, Ltd. (NASDAQ:LOOK), a premier search advertising network and management company, today launched a new geo-conversion reporting tool that enables online advertisers to improve return on investment by focusing their budget on the geographic locations best responding to a campaign. Unveiled today at the Search Engine Strategies conference in Chicago, these geo-conversion tracking reports can be as granular as needed, measuring results at the account, campaign, ad and keyword level, and returning conversion rates by country, designated market area (DMA), state, city and ZIP code. In ...more »