Category Page for: Ad Networks and Platforms

Google Ad Planner Comes Out of Private Beta, Does Not Work Though

» by Otilia Otlacan November 11th, 2008 at 7:01 pm » Comments (0)

The Google AdWords folks have just announced the opening of Google Ad Planner, Google's newest service for advertisers and agencies. Previously launched in private beta, Google Ad Planner has opened for everyone and comes with some pretty cool features. However... history repeats: as with the opening of Ad Manager, when the system has just become unavailable, Ad Planner too seems to have gone wild and appears to be either down or having serious issues. Many report to have tried to sign up, but are facing a blank page instead. Until the issues resolve, read below the official announcement and list of features: more »

The Rubicon Project’s Q3 Market Report Refutes Industry Chicken Littles: The Sky is Not Falling on Online Ad Industry

» by Otilia Otlacan November 11th, 2008 at 10:45 am » Comments (0)

News & Reference Sites’ 36% Revenue Gain Leads Quarter ad:tech New York NEW YORK - The Rubicon Project, an advertising technology company focused on global ad network optimization, divulges noteworthy market data and industry trends in the Q3 edition of the 2008 Online Advertising Market Report series. From its independent third-party position between ad networks and Website publishers, the Rubicon Project provides a unique and un-biased perspective of the changing Internet advertising landscape. The company, which is optimizing ads for publishing customers at the pace of 15 billion per month thus far in Q4, based its analysis for the Q3 Report on ...more »

Sojern Surpasses Sixty-Five Million Ad Impressions Served

» by Otilia Otlacan November 11th, 2008 at 9:45 am » Comments (0)

Company Continues Rapid Momentum and Growth, Hires New East Coast Sales Director, Neil Strow OMAHA, Neb. - Sojern, Inc., the first company to bring customized, destination-oriented content to travelers on their online boarding passes, announced the company has served more than sixty-five million ad impressions since launching the service. In addition to its strong growth, the company announced it has hired Neil Strow as its East Coast sales director. “We have witnessed consistent growth since launch and are seeing excellent results with our advertising partners. As more airlines implement, our ability to offer further reach and targeting to our advertising partners continues ...more »

Digital Advertising Innovator Lotame Expands into Boston and San Francisco

» by Otilia Otlacan November 10th, 2008 at 10:30 am » Comments (0)

New Offices Provide In-Market Support to Leading Agencies and Brands NEW YORK - Lotame, a platform enabling targeted advertising to customizable audiences through social media, today announced its expansion into Boston and San Francisco. These two new locations officially open their doors today to complement existing offices in New York and Elkridge, Maryland. Lotame aggregates data created through social web-based activity allowing brands to locate, target, and message sought after influencers. Marketing to influencers in social web environments has been independently determined to be eight times as valuable to brands as marketing to the general Internet audience. Lotame’s investments in New England ...more »

Yellowbook.com Showcases Video Advertisers on YouTube

» by Otilia Otlacan November 10th, 2008 at 9:45 am » Comments (0)

Yellowbook is the First Internet Yellow Pages Publisher to Expand Audience Reach of Advertiser Video Ads with YouTube Distribution Agreement UNIONDALE, N.Y. - Yellowbook, a national leader in the local search industry, announced today a content distribution agreement with YouTube™, the world's most popular online video community allowing millions of people to discover, watch and share originally created videos, to showcase yellowbook.com’s video advertisers across YouTube’s network. Yellowbook is the first publisher in its category to partner with YouTube to distribute its customers’ video ads. The agreement supports Yellowbook’s commitment to give users unprecedented access to local businesses through sound, sight and ...more »

Ad Ops Daily Briefs: November 7 2008

» by Otilia Otlacan November 7th, 2008 at 11:00 pm » Comments (0)

- AOL Launches Access to Social Networks from New AOL.com AOL announced a brand new homepage available at http://www.aol.com/newhomepage that will let consumers access multiple social networking services directly from AOL.com, becoming the first major portal to offer direct access to information from major social networking sites. This follows the move last month to provide access to multiple e-mail services from the AOL.com site, and is part of AOL’s ongoing strategy to open its homepage, http://www.aol.com, to outside services and content – offering consumers more customization options. - interCLICK Provides 2008 Fourth Quarter Guidance For Revenue Growth and Gross Margin Expansion interCLICK, Inc. ...more »

Adknowledge Acquires Lookery Ads

» by Otilia Otlacan November 7th, 2008 at 3:55 pm » Comments (1)

A recent post in the Cubics Publisher Blog owned by Adknowledge announces the acquisition of Lookery and its ad serving platform. Here's the deal: "Lookery and Adknowledge are pleased to announce that Lookery’s ad serving business has been acquired by Adknowledge / Cubics.com. Lookery has been seeking a company to acquire its ad serving business that is able to both provide you with the same or higher payouts that you are currently receiving and provide the same level of service that you have come to expect from Lookery. We found both of those qualities in Adknowledge / Cubics. The good news is ...more »

PubMatic Expands Advisory Board and Management Team

» by Otilia Otlacan November 7th, 2008 at 9:45 am » Comments (0)

PALO ALTO, Calif. - PubMatic (www.pubmatic.com), which provides online publishers with real-time ad optimization, today announced the appointment of two new advisory board members, Greg Coleman, CEO of NetSeer and Justin Kuykendall, founder and CEO of Pulpo Media. Mr. Coleman and Mr. Kuykendall will join current advisory board members Greg Stuart, former CEO of the Interactive Advertising Bureau (IAB), and Munjal Shah, serial entrepreneur and CEO of Like.com. Mr. Coleman possesses 25 years of experience in the media and publishing industries. Before joining the executive team at NetSeer, he served as Executive Vice President of Global Sales at Yahoo!, where he ...more »

Yahoo! Announces Termination of Services Agreement by Google

» by Otilia Otlacan November 6th, 2008 at 12:38 pm » Comments (0)

SUNNYVALE, Calif. - Yahoo! Inc. (Nasdaq: YHOO), a leading global Internet company, today announced that Google has terminated the advertising services agreement the companies announced in June. Yahoo! continues to believe in the benefits of the agreement and is disappointed that Google has elected to withdraw from the agreement rather than defend it in court. Google notified Yahoo! of its refusal to move forward with implementation of the agreement following indication from the Department of Justice that it would seek to block it, despite Yahoo!’s proposed revisions to address the DOJ’s concerns. While the implementation of the services agreement with Google ...more »

Local.com to Present at ad:tech New York 2008

» by Otilia Otlacan November 6th, 2008 at 10:35 am » Comments (0)

IRVINE, Calif. - Local.com Corporation (NASDAQ:LOCM), a leading local search site and network, today announced that the company will be presenting at the ad:tech New York 2008 Conference, being held at the New York Hilton, November 3-6, 2008. Peter Hutto, Local.com senior vice president business development and sales, will be a featured presenter on “The Great Transfer of Wealth: The Transformation of Local Advertising” panel on Wednesday, November 5, at 5:15 p.m. The panel will explore the state of the rapidly evolving local media marketplace. more »