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Category: Mindset Media

24/7 Real Media Becomes First Network to Deploy Psychographic Targeting from Mindset Media

Otilia Otlacan | April 28, 2008 | 0 Comments

NEW YORK – April 28, 2008 – 24/7 Real Media, Inc., the leading global digital marketing company, today announced that it is the first media network to deploy psychographic targeting through a partnership with Mindset Media, LLC. The new Mindset Buys™ will enable brand advertisers to target consumers with specific personality traits that drive buyer [...]

Mindset Media Establishes Membership in the Network Advertising Initiative

Otilia Otlacan | March 5, 2008 | 0 Comments

NEW YORK, March 5, 2008 – Mindset Media (www.mindset-media.com), an online ad network that enables brand advertisers to reach millions of people with the personality traits that fit their brands, announced today that it has joined the Network Advertising Initiative (NAI), a cooperative of online marketing and advertising networks committed to addressing important privacy and [...]