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Category Page for: Mindset Media

24/7 Real Media Becomes First Network to Deploy Psychographic Targeting from Mindset Media

» by Otilia Otlacan April 28th, 2008 at 8:54 am » Comments (0)

NEW YORK – April 28, 2008 – 24/7 Real Media, Inc., the leading global digital marketing company, today announced that it is the first media network to deploy psychographic targeting through a partnership with Mindset Media, LLC. The new Mindset Buys™ will enable brand advertisers to target consumers with specific personality traits that drive buyer behavior and brand affinity across a broad range of consumer goods and services. Brand advertisers have long known that consumers’ states of mind can determine what they buy and what brands they choose, but advertisers have lacked an efficient way to target mass audiences of ...more »

Mindset Media Establishes Membership in the Network Advertising Initiative

» by Otilia Otlacan March 5th, 2008 at 8:29 am » Comments (0)

NEW YORK, March 5, 2008 - Mindset Media (www.mindset-media.com), an online ad network that enables brand advertisers to reach millions of people with the personality traits that fit their brands, announced today that it has joined the Network Advertising Initiative (NAI), a cooperative of online marketing and advertising networks committed to addressing important privacy and consumer protection issues in emerging media. As a Full Compliance Member of the NAI, Mindset Media adheres to the NAI’s self-regulatory rules for network advertisers and gives consumers the ability to opt out of its targeted ad network through the NAI’s Consumer Opt-out Program. “Every responsible member ...more »