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Category Page for: Massive

Paramount Pictures and Massive Launch First Branded Scavenger Hunt in Ubisoft’s “Tom Clancy’s Rainbow Six: Vegas 2”

» by Otilia Otlacan August 6th, 2008 at 9:44 am » Comments (0)

In-game scavenger hunt promotes upcoming movie “Tropic Thunder” with interactive experience that engages and rewards gamers. NEW YORK — Aug. 5, 2008 — Massive Inc., a wholly owned subsidiary of Microsoft Corp. and a leading network for video game advertising, Paramount Pictures and Ubisoft Entertainment have teamed up to create a first-of-its-kind dynamic in-game advertising promotion. To promote the upcoming film “Tropic Thunder,” the companies have placed an interactive scavenger hunt in “Tom Clancy’s Rainbow Six: Vegas 2,” published by Ubisoft, which encourages gamers to actively interact with the dynamic in-game campaign, take action from the clues, and get rewarded at ...more »

Massive Inc. Is First Dynamic In-Game Advertising Network Validated Through Third-Party Auditing Process

» by Otilia Otlacan July 9th, 2008 at 1:00 pm » Comments (0)

I have neglected the in-game advertising topic for a while and am clearly behind with the news... some 1 month behind. I've just come across an announcement from Massive Inc. - Microsoft owned ad network for in-game advertising - that I thought it's too interesting to pass even if it's 1 month old. Check out their press release below, it seem they're the first to be properly audited for in-game ad impressions counting. NEW YORK — June 3, 2008 — Massive Inc., a wholly owned subsidiary of Microsoft Corp. and a leading network for video game advertising, today announced that it has ...more »

In-Game Advertising Research Proves Effectiveness for Brands Across Categories and Game Titles

» by Otilia Otlacan June 3rd, 2008 at 8:25 am » Comments (0)

NEW YORK — June 3, 2008 — Massive Inc., a wholly owned subsidiary of Microsoft Corp. and a leading network for video game advertising, and Interpret LLC, a leading new media research firm, today released research results that provide further insight into the significant brand impact of dynamic in-game advertising. The study demonstrates that the gaming audience has a consistently positive opinion of the ads and how the ads affect their game experience. Interpret conducted detailed research on behalf of Massive and four of its advertisers: adidas utilizing brand advertising for footwear and apparel, a quick-service restaurant (QSR) brand promoting a ...more »

EA Signs Multiyear Agreement With Massive to Offer Dynamic In-Game Advertising on Titles for Xbox 360 and Windows-Based PC Platforms

» by Otilia Otlacan March 18th, 2008 at 12:27 am » Comments (0)

Agreement enables integration of in-game advertising and premium video game content into long-term campaign planning and media buying processes. REDWOOD CITY, Calif., and NEW YORK — March 18, 2008 — Electronic Arts Inc. (NASDAQ: ERTS) and Massive Inc., a wholly owned subsidiary of Microsoft Corp. and a leading network for video game advertising, today announced an expansion and two-year extension of their agreement to offer dynamic in-game advertising for EA video games. The new global agreement provides unprecedented opportunities for advertisers to engage with EA’s highly coveted audience — especially males ages 18 to 34 — through its roster of blockbuster ...more »