RESTON, Va. – LucidMedia (www.lucidmedia.com), an optimized display ad network and scalable targeting platform, announced that its pioneering demand-side platform (DSP) with integrated real-time bidding (RTB) is available to interactive advertising agencies. LucidMedia ADvisor DSP™ is designed for interactive agencies that need to control their campaigns, extend their reach into the online community, and streamline the complex process of acquiring inventory. The scalable platform uses intelligent real-time bidding strategies on the Internet’s largest repositories including Yahoo’s RightMedia Exchange and the Google Ad Exchange as well as numerous aggregators including PubMatic, AdMeld, and the Rubicon Project giving the platform an unprecedented 45 billion impression-per-month potential and 95% reach into the U.S. online population.
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Setting Interactive Advertising’s Contextual Standard For Demand-Side Transparency, Insight, And Control

RESTON, Va. – LucidMedia (lucidmedia.com), the optimized contextual targeting display ad network, announced that its auditing service is now available at no cost to agencies.

Based on its Verified Inventory Platform (VIP) which launched in February and has since undergone significant testing in the field, the new auditing service gives interactive agencies the actionable performance insights they need to provide real transparency, inventory verification, and brand safety to their clients.
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RESTON, Va. – LucidMedia (www.lucidmedia.com), the online display advertising network and media management platform, announced that it has been selected as a winner of the Red Herring 100 North America Award. The Red Herring editorial team deploys a detailed process to whittle down a pool of 1,000 eligible, promising companies to the 200 Finalists and in a last round decided for the top 100 winners of this important North American award. Evaluations are made on both quantitative and qualitative criteria, such as financial performance, innovation, management, global strategy, and ecosystem integration.
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RESTON, Va. – LucidMedia (www.lucidmedia.com), the online display advertising network and media management platform, announced that it has been selected from among hundreds of candidates to present at the this year’s Mid-Atlantic Venture Association (MAVA) Capital Connection™ venture and private equity conference. Ajay Sravanapudi, LucidMedia’s President and CEO, will be presenting an overview of the company’s unique business model, inventory aggregation strategy, and extraordinary progress since the launch of their contextual network.
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RESTON, Va. – LucidMedia (www.lucidmedia.com), an online contextual display advertising network and technology platform,  announced the launch of Verified Inventory (www.verifiedinventory.com), a new contextualization offering that combines the company’s patented natural language processing technology with an industry leading base of more than 14,000 content categories to ensure that online advertisers and agencies deploy their advertising safely and accurately, in only the Web pages and categories most relevant to them. With hundreds of real-time content filters, Verified Inventory also protects advertisers from having their online ads appear with or next to content that they may deem to be objectionable.

With growing industry-wide demand from advertisers and agencies for increased levels of transparency, brand safety, and user engagement, LucidMedia developed the Verified Inventory program to address all three of these issues and more. Verified Inventory gives advertisers and their agencies access to higher levels of:
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Company Cited as Leading Technology Enabler at AlwaysOn OnMedia NYC 2009

RESTON, Va. – LucidMedia (www.lucidmedia.com), an online contextual display advertising network and technology platform, announced that it has been selected to the 2009 OnMedia 100 List. The OnMedia 100 Award is given to the top 100 private, emerging technology companies in the advertising, publishing, marketing, branding and public relations spaces. LucidMedia was selected by the AlwaysOn editorial team based on demonstration of growth, market opportunity, quality of innovation and customer traction.

”We are very pleased to be recognized with this honor, as LucidMedia has made many significant strides during the past year, ranging from our introducing the industry’s first Spanish-language contextual advertising platform to distributing our technology across the Yahoo! Right Media Exchange and a growing base of other partners,” said Ajay Sravanapudi, LucidMedia President and CEO. “We are extremely well-positioned for continued progress throughout 2009 and are grateful to the AlwaysOn team for recognizing our efforts to-date.”
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RESTON, Va. & NEW YORK – LucidMedia (www.lucidmedia.com), an online contextual display advertising platform and meta-network, today announced several milestones surrounding its continued growth, inclusive of the completion of $8.8 million in funding, including the value of converted debt, to support the launch and expansion of LucidMedia’s contextual advertising network; the opening of a New York City sales office on Madison Avenue; and the hiring of a national sales team to better service its growing client base of interactive agencies and corporations. Despite the current economic climate, LucidMedia has experienced steady growth of its client base, driven by its patented contextual page-level technology, developed to maximize campaign performance, increase brand recognition online, and ultimately raise advertisers’ return on investment.

The funding is led by a combination of institutional and individual investors including Lake Street Capital, RLI Partners, Melton Investments, Silicon Valley investment veteran Milan Mandaric, and Redleaf Group, whose CEO, Michael Tomana, has joined the company’s Board of Directors. This is LucidMedia’s third round of funding.
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RESTON, Va. & NEW YORK–(BUSINESS WIRE)–LucidMedia (www.lucidmedia.com), an online contextual advertising platform and meta-network, and Right Media, a Yahoo! company and creator of the Right Media Exchange, today announced an agreement to introduce highly targeted contextual display advertising across the Right Media Exchange, the Internet’s largest advertising exchange. The new capabilities, which first began testing in May, bring a new level of targeting for both buyers and sellers on the Right Media Exchange, helping to ensure that advertisers’ creative display advertisements appear alongside relevant content on publishers’ sites.

Under the agreement, Right Media will support the use of LucidMedia’s patented ClickSense® contextual advertising targeting engine by buyers and sellers on the Exchange, enabling them, for the first time, to contextually categorize their display advertising inventory based on more than 60 vertically focused channels. The channels cover such areas as automotive, careers & jobs, clothing & apparel, finance, sports & recreation and dozens of others.
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