Category Page for: LookSmart

LookSmart’s Geo-Conversion Reporting Helps Connect Online Behavior With Offline Location

» by Otilia Otlacan December 9th, 2008 at 10:20 am » Comments (0)

Online Advertisers Focus Budgets Where the Buyers Are Search Engine Strategies Chicago 2008 Booth 410 SAN FRANCISCO - LookSmart, Ltd. (NASDAQ:LOOK), a premier search advertising network and management company, today launched a new geo-conversion reporting tool that enables online advertisers to improve return on investment by focusing their budget on the geographic locations best responding to a campaign. Unveiled today at the Search Engine Strategies conference in Chicago, these geo-conversion tracking reports can be as granular as needed, measuring results at the account, campaign, ad and keyword level, and returning conversion rates by country, designated market area (DMA), state, city and ZIP code. In ...more »

dBase Media Boosts Brand and Direct Marketing Campaigns with LookSmart

» by Otilia Otlacan December 1st, 2008 at 10:00 am » Comments (0)

Leading Search Advertising Agencies Leverage LookSmart’s Professional Services and Quality Search Advertising Network to Save Time and Drive Results SAN FRANCISCO - Advertising agencies and search engine marketers (SEMs) continue to achieve positive results for their clients with LookSmart, Ltd. (NASDAQ:LOOK), a premier search advertising network and management company. dBase Media (www.dbasemedia.com), a leading SEM firm specializing in managing brand and direct marketing campaigns for leading advertisers, leverages LookSmart to generate quality clicks for its clients in the travel and tourism, political issue and advocacy, entertainment, and non-profit industries. more »

LookSmart Reports Third Quarter 2008 Results

» by Otilia Otlacan November 14th, 2008 at 9:30 am » Comments (0)

SAN FRANCISCO - LookSmart, Ltd. (NASDAQ: LOOK), an online search advertising network solutions company, today announced financial results for the third quarter ended September 30, 2008. Revenues for the third quarter of 2008 were $15.4 million, a 37% increase from $11.3 million in the third quarter of 2007 and a 10% decrease from $17.1 million in the second quarter of 2008. Net loss for the third quarter of 2008 was $1.6 million, or ($0.10) per share based on approximately 17.1 million weighted average shares outstanding, which includes $211 thousand of severance expense. This is compared to a net loss of $4.3 ...more »

LookSmart Promotes Advertising Networks and Platforms Executives

» by Otilia Otlacan November 12th, 2008 at 9:45 am » Comments (0)

SAN FRANCISCO - LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, today announced the promotion of Jonathan Ewert to Senior Vice President and General Manager, Advertising Networks with additional responsibility for developing new businesses in vertical managed networks. Ewert had served as the company’s General Manager, Advertising Networks since September 2007. The company also announced the promotion of responsibility for its AdCenter platform license business to Michael Schoen, Vice President and General Manager, Advertising Platforms. Schoen had served as LookSmart’s Vice President, Product since September 2007. more »

LookSmart’s Search Advertising Network Approaches 500 Million Queries per Day Milestone in Q2 2008

» by Otilia Otlacan October 29th, 2008 at 9:45 am » Comments (0)

Search Advertising Network Delivers High Volume of Quality Clicks at a Reasonable Cost SAN FRANCISCO - LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, highlighted metrics that demonstrated the company's delivery of superior value for search advertisers who seek broad and cost-effective reach for their keyword text advertising campaigns. During this year's second fiscal quarter, LookSmart’s network averaged nearly 500 million queries per day, providing search advertisers with a quality complement to their campaigns on the major search engines. According to a research paper from search engine marketing solutions provider Efficient Frontier, "Search Engine Performance Report Q2 2008,” Google, Microsoft ...more »

LookSmart Presents Thought Leadership Series for Online Advertisers

» by Otilia Otlacan October 23rd, 2008 at 9:00 am » Comments (3)

John Battelle, Danny Sullivan and Other Industry Experts Contribute to Network’s Blog SAN FRANCISCO - LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, today announced the launch of its Thought Leadership Series, a blog featuring online advertising industry visionaries such as John Battelle, Danny Sullivan, Charles Knight and Anita Campbell. “We are proud to sponsor this educational series in the hopes that the insights provided will help advertisers make smarter choices in online advertising,” said Ted West, chief executive officer and president of LookSmart. “Providing value to advertisers is our top priority and doing that through great ...more »

LookSmart Strengthens Network Quality with Click Forensics

» by Otilia Otlacan October 22nd, 2008 at 9:00 am » Comments (1)

FACTr Service to Give Greater Insight into Network, Improve Advertiser Value SAN FRANCISCO - LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, announced it is partnering with Click Forensics, the industry leader in scoring, auditing and improving traffic quality for the online advertising community, to receive third party PPC quality reports. LookSmart is leveraging Click Forensics' FACTr reports to improve the speed and flow of feedback from advertisers on the value delivered through the LookSmart network. “LookSmart is focused on maintaining and enhancing our network quality assurance processes, which are key to delivering the highest return on ...more »

LookSmart Elevates Award-Winning Ad Platform with Refined Targeting, Pricing Management, and Traffic Management Tools

» by Otilia Otlacan October 20th, 2008 at 9:00 am » Comments (1)

New Functionality Delivers Improved ROI for Search Advertisers SAN FRANCISCO - LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, today announced the release of valuable enhancements to its award-winning text advertising platform that make it even easier for advertisers to target niche audiences, manage bid prices, and control traffic quality. Enhancements to the LookSmart AdCenter platform include: - Day Parting – advertisers can target the right message at the right time by scheduling campaigns to run at specific times of day and days of the week - Easy Price Adjustments – advertisers can save time and effort by adjusting ...more »

LookSmart Delivers Enhanced Search Network Quality

» by Otilia Otlacan October 9th, 2008 at 10:11 am » Comments (0)

Superior Distribution Partners Position Network as a Smart Choice for Search Advertisers SAN FRANCISCO - LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, announced its ad network has been bolstered by the addition of 30 high-quality distribution partners, some of which resulted from expanding internationally into the UK and Australia. High-quality traffic, which offers search advertisers improved click-through and conversion rates in categories such as travel, technology and retail, has doubled while low-quality traffic has been cut in half. "As we add top-quality traffic, we work vigilantly to maintain unsurpassed excellence throughout the network – our goal ...more »

LookSmart AdCenter Named “Best Search Engine Ad Platform” by Search Engine Strategies

» by Otilia Otlacan August 21st, 2008 at 9:43 am » Comments (2)

SAN FRANCISCO--(BUSINESS WIRE)--LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) Search Advertising Network and technology solutions provider, was named "Best Search Engine Ad Platform" today by Search Engine Strategies (SES) in its inaugural SES awards program. SES is the leading global conference and expo series dedicated to search advertising. SES presented the award at a keynote address during the first day of its 10th annual Search Engine Strategies San Jose conference. The mission of the SES Awards is to inspire innovation and encourage new ideas. The awards were judged by a panel of industry experts and the SES Awards editorial staff. more »