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LookSmart Launches Pay Per Click Search Advertising Model with Optimal Pricing
Pricing Initiative Optimizes Network Structure and Services for Efficiency, Value SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, announced the launch of Optimal Pricing: a new initiative to deliver better performance to search advertisers by segmenting and pricing traffic according to that traffic’s value. Optimal Pricing offers advertisers a unique [...]
LookSmart AdCenter Named “Best Search Engine Ad Platform” Finalist by Search Engine Watch for 2 Consecutive Years
Award-Winning AdCenter Platform to Be Showcased at SES San Jose 2009, Booth #609 Search Engine Strategies San Jose 2009 SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, announced that LookSmart’s AdCenter platform has been named a finalist in the annual SEW Awards’ “Best Search Engine Ad Platform” category for the [...]
LookSmart Launches SmartRotation, Driving More Revenue for Advertisers
New CPA-Optimized Ad Rotation Feature Serves Best-performing Ad Creative SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, announced the full release of SmartRotation, a cost-per-action (CPA) driven tool that automatically serves the best-performing ad creative in an ad group based on conversion data from a tracking pixel. The new tool, [...]
LookSmart Delivers Better Value to Advertisers with CPA-Optimized Ad Rotation
SmartRotation Tool Helps Advertisers Meet Their ROI Goals Through Automated Campaign Management ad:tech San Francisco Booth No. 1866 SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, announced the limited beta test of SmartRotation, a cost-per-acquisition (CPA) driven tool that uses a tracking pixel to automatically optimize campaigns based on the [...]
LookSmart, Ltd. to Report First Quarter 2009 Results on May 4, 2009
SAN FRANCISCO – LookSmart, Ltd. (NASDAQ: LOOK), an online search advertising network solutions company, will report financial results for the first quarter ended March 31, 2009, on Monday, May 4, 2009, after the market close. The Company will hold a conference call to discuss the results the same day. The conference call will be hosted [...]
LookSmart and Diigo Partner to Offer Enhanced Social Bookmarking Platform
SAN FRANCISCO – LookSmart (NASDAQ: LOOK), a leading search advertising network, is pleased to announce its relationship with Diigo.com, an innovative online research tool and knowledge sharing solution. Under the new combination, Looksmart will transfer the Furl social bookmarking technology and service to Diigo.com in return for a potential equity position in the company. The [...]
LookSmart Reports Fourth Quarter and Full Year 2008 Results
SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), an online search advertising network solutions company, announced financial results for the fourth quarter and year ended December 31, 2008. Revenues for the fourth quarter of 2008 were $14.9 million, a 0.2% decrease from $15.0 million in the fourth quarter of 2007 and a 3% decrease from $15.4 million [...]
Ad Ops Daily Briefs: March 6 2009
- Silverpop Positioned to Usher in a New Age of Engagement Marketing Silverpop, a leading provider of online marketing solutions, underscored its leadership position in the new age of engagement marketing as it rolled out its new brand and Web site that features resources outlining how B2B and B2C marketers can more fully engage with [...]
LookSmart Appoints New Vice President of Advertising Sales
SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, announced that Gill Brown has joined the company as Vice President of Advertising Sales. Brown most recently served on the sales leadership team of Tribal Fusion. Brown will be based out of LookSmart’s San Francisco headquarters and will report to Sr. Vice [...]
LookSmart’s Geo-Conversion Reporting Helps Connect Online Behavior With Offline Location
Online Advertisers Focus Budgets Where the Buyers Are Search Engine Strategies Chicago 2008 Booth 410 SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), a premier search advertising network and management company, today launched a new geo-conversion reporting tool that enables online advertisers to improve return on investment by focusing their budget on the geographic locations best responding [...]
dBase Media Boosts Brand and Direct Marketing Campaigns with LookSmart
Leading Search Advertising Agencies Leverage LookSmart’s Professional Services and Quality Search Advertising Network to Save Time and Drive Results SAN FRANCISCO – Advertising agencies and search engine marketers (SEMs) continue to achieve positive results for their clients with LookSmart, Ltd. (NASDAQ:LOOK), a premier search advertising network and management company. dBase Media (www.dbasemedia.com), a leading SEM [...]
LookSmart Reports Third Quarter 2008 Results
SAN FRANCISCO – LookSmart, Ltd. (NASDAQ: LOOK), an online search advertising network solutions company, today announced financial results for the third quarter ended September 30, 2008. Revenues for the third quarter of 2008 were $15.4 million, a 37% increase from $11.3 million in the third quarter of 2007 and a 10% decrease from $17.1 million [...]
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