Prashant Mehta, CEO, Komli Media, said, “Jivox has great technology and built a fantastic team under Naren Nachiappen’s leadership. We are really excited to partner with Jivox as its leading edge platform brings tremendous value to all our advertisers and publishers across the Asia Pacific region. ”

As part of this partnership, Komli Media acquires related assets from Jivox, including existing publisher and customer relationships in India, while Jivox will also support Komli Media as a platform licensee and a strategic partner.

Naren Nachiappan, Managing Director, Jivox India, said, “We are very excited about our partnership with Komli Media and believe this is a great opportunity for us to scale our business. Since our launch in India over 2 years ago, we are pleased to have become the fastest growing and largest video ad network. As we considered different options for expansion in the APAC market, it was clear to us that Komli Media had the unique combination of leadership, vision and APAC presence which makes them our ideal partner. We see significant benefits in this partnership for our customers and partners which will now have access to a comprehensive digital media product set from Komli Media.”

About Komli Media
Komli Media is Asia Pacific’s leading digital media network. Its digital advertising technologies enable marketers to reach, acquire and foster audiences and publishers to maximize their revenues. Komli Media provides marketers with innovative solutions across brand marketing, performance marketing, social media, and video advertising. ViziSense, India’s leading online audience and ad measurement platform is powered by Komli Media technology. PostClick, Australia’s leading site representation firm, and Indoor Media, the UK’s leading ethnic ad network, are both subsidiaries of Komli Media. Headquartered in Mumbai, Komli Media now has offices in Bangalore, Chennai and New Delhi (India), Hong Kong, Manila and Singapore (SEA), London, Melbourne and Sydney (Australia), and New York, Redwood City, Toronto and Des Moines (North America). Find out more at http://www.komli.com.

About Jivox
Jivox is the leading cross-platform interactive video advertising technology company. The Jivox platform enables brand advertisers, digital agencies and publishers to deliver highly engaging video ads powered by interactive and social sharing features. Using Jivox creative tools, interactive video ads can be easily authored and delivered in-stream, in-banner and on mobile devices and tablets. Jivox is the only provider that delivers and measures interactive video advertising online and to popular HTML5-compatible mobile devices, including the Apple iPad, iPhone and iPod touch, Android devices and Blackberry. Jivox technology ensures these ads run on all platforms without worrying about all of the challenges of HTML5/Flash, operating systems, browsers, video encoding, form factor and other issues with delivering video ads across multiple platforms. Jivox provides sophisticated campaign performance tracking, brand awareness and purchase intent analytics for advertisers via BrandGage — its proprietary real-time analytics platform. The Jivox platform is used by several hundred media companies and agencies including Gannett, Bloomberg, Weather Underground, Sun Times Media, InteractiveOne, Starcom, OMD, FUOR Digital, GroupM and Lee Enterprises. For examples of Jivox Ads see: http://www.jivox.com/demoads.

New version also allows users to embed interactive ads on 40 social networking sites for viral distribution

San Mateo, California – Jivox, the leading provider of interactive video ad technology for online media companies and advertisers, introduced custom interactivity features in the platform that turn online video ads into interactive applications to drive user engagement and direct response.

Using Jivox, creative agencies and advertisers can now add their own custom Flash or HTML applets to video ads so that users can interact with the ad without ever leaving the player.   Jivox has also extended the interactivity available in Jivox’ in-banner video ads to in-stream video ads.  Media companies will now be able to embed Jivox’s “in-stream ad plug-in” into a content player to easily serve a video ad in-stream, with full interactive and analytic capabilities.

Ads created using the Jivox platform, whether for in-stream or in-banner placement, go far beyond the initial concept of “TV commercials online.”  Unlike the passive medium of television ads, interactive video ads enable advertisers to directly engage their customers and also instantly measure viewers’ response by tracking their interactions.  They also bring immediacy to the interaction: instead of having to click through to a web site, users can often get all the information they need directly from the interactive ad.

With the new version of Jivox, there’s virtually no limit to the kinds of interactions advertisers can design to engage with customers.  Advertisers can even re-use existing interactive marketing elements in their online video ads.  For example, after seeing a video ad for a product or service, users could now launch interactions such as:

·         Taking a virtual home tour;
·         Seeing a Flash tour of a car interior and requesting a test-drive;
·         Displaying a map to find the closest store location;
·         Showing a series of video clips for a concert tour;
·         Participating in a trivia contest or quiz to win a discount;
·         Requesting a quote for an insurance policy or home loan.

For more information about custom interactivity, please visit http://www.jivox.com/interactivity.

Jivox also announced today that it has added new social media sharing capabilities to the platform.  Jivox makes social network distribution of video ads easy by enabling users to embed interactive ads on 40 social networking sites.  This new feature not only supports viral distribution of the ad via social media, but also ensures that the ad gets continued distribution even when the ad campaign is over.

“The Internet has changed from a passive medium to an active medium where you can go to interact and engage with information. Our new interactivity and sharing capabilities tap into this shift, turning online video ads into powerful vehicles for direct response, social recommendations and immediate product discovery.  The end result is a better-informed, more engaged customer, improved ad performance and ultimately higher ROI on video ad campaigns,” said Diaz Nesamoney, CEO of Jivox.
To see examples of Jivox ads in action, please visit the ad gallery at http://www.jivox.com/adgallery.

Jivox continues to be an innovator in the online video advertising market in order to deliver the capabilities that publishers and advertisers seek, and its strong focus on technology has made Jivox the partner of choice for many media companies and advertisers alike.  Jivox announced today that more than thirty media groups, including Gannett, Media News Group, McClatchy and E.W. Scripps, are now using the Jivox online video ad platform to offer online video advertising to customers.  Jivox also announced that it had grown revenue by 600% in 2009 and added more than 3,000 new advertisers to the service in 2009.

For tips on creating online video ads and other online marketing insights, check out the Jivox blog at http://www.jivox.com/blog.

About Jivox
Jivox is the leading provider of interactive video ad technology that enables businesses to reach new customers online. Many of the nation’s largest media companies and advertisers are using the Jivox platform to create and distribute interactive video ads and manage their ad operations more effectively.  Jivox offers advanced ad creation tools and targeted distribution through its network of over 1,000 media and content websites, as well as through directory listings, viral marketing programs, email campaigns, social networks and more.  Jivox also provides sophisticated analytics that drive continuous campaign improvement, including a unique “video engagement score” that gives advertisers immediate insight into campaign performance.  Jivox is a privately held company headquartered in San Mateo, Calif. For more information about Jivox, please visit www.jivox.com.

San Mateo, California – Jivox, the online video advertising service that helps local media publishers maximize online ad revenue, today announced a number of new white-label partners who are increasing online ad revenues by offering online video ads through the Jivox online video platform.  Lehman Communications Corporation, Small Newspaper Group, St. Joseph News-Press and Lewiston Tribune are the most recent newspapers to partner with Jivox to offer their advertisers easy and affordable online video advertising.

Online video has become pervasive on newspaper sites – according to research by the Newspaper Association of America, all large newspapers and most smaller newspapers now feature online video on their sites, with many newspapers producing locally focused, original video content for the web and even accepting user-generated video.  Online video advertising blends in with this rich media content and provides a very effective way for businesses to reach their local customers.

“Since we began offering our advertisers the ability to create, manage and optimize locally targeted video ads on our website, we’ve seen significant adoption from smaller advertisers who previously wouldn’t have considered online campaigns,” said Jeff Purcell, vice president of online at The Lewiston Tribune.  “Even as other advertising formats have suffered in the downturn, online video advertising has been a bright spot – because it delivers exceptional branding and sales lift for our advertisers.”

“Our partnership with Jivox has enabled us to expand the advertising options for our local customers and make online advertising easier and more accessible for small businesses.  Working with Jivox, our sales team now has another high-impact advertising product they can offer to existing customers,” said Mark Kelm, vice president sales and marketing at The Small Newspaper Group.

The Jivox online video advertising platform makes it easy for newspapers to offer online video ads to their advertisers by either embedding the service into their web site for self-service use or by having their sales force use the Jivox Publisher Portal to assist customers in placing online video ads.  Jivox’s Publisher Portal enables newspaper sales and ad operations teams to access their advertiser accounts, enter insertion orders, set campaign pricing, track campaigns and traffic video ads, all from a central console.

“Online video ads represent an enormous opportunity for newspapers to grow their revenues, and locally focused newspapers are particularly well positioned since they offer advertisers such a targeted audience,” said Diaz Nesamoney, CEO of Jivox. “We’re thrilled to welcome more leading newspapers to the Jivox white-label partner program and look forward to supporting them as they offer advertisers a new and effective way to reach local customers.”

About Jivox
Jivox makes it easy for businesses to reach local customers with online video marketing.  The Jivox online video platform enables businesses to easily create high-impact videos at no cost and use them in local online ad campaigns, on web sites and directory listings, in viral marketing programs, email campaigns and more.  Jivox provides targeted distribution of video ads through a premium network of over 800 local media and content websites, ensuring that every ad reaches the intended audience. The Jivox platform is also being used by national and local media groups to streamline online video ad creation and offer self-service ad creation and distribution directly to their advertisers.  Jivox is a privately held company headquartered in San Mateo, Calif. For more information about Jivox, please visit www.jivox.com.

San Mateo, California – Jivox, the leading online video advertising and marketing platform for local businesses and publishers, today announced significant enhancements to its online video ad creation, management, and optimization platform to give online publishers a more cost-effective way to service even the smallest advertisers.

With the latest version of the Jivox platform, online publishers can now offer all of their advertisers the opportunity to run video ads within a video content player, before, during or after streamed video content (pre-roll, mid-roll and post-roll).  Jivox “Plug-n-Play” technology enables any Adobe Flash-based video content player to serve in-stream video ads and take advantage of the powerful interactivity features and reporting features available in the current Jivox video ad player.

The new platform release also introduces significant reporting enhancements, including aggregated reporting across video, display and text ads.  By integrating with third-party banner and text ad creation tools, Jivox can now provide publishers and advertisers with a single, dashboard-style view of all their ads’ performance on the publisher’s site.

The company has also added “view-through” tracking and reporting to the mix – this helps advertisers better assess their true ad performance by attributing a customer visit or conversion to a customer having seen an ad.  With the combination of traditional click-through metrics, video engagement metrics exclusive to Jivox, and the new view-through reporting capabilities now available to publishers, Jivox provides the most robust and comprehensive video ad analytics available today.

Online publishers can access all of these new features via the Jivox Publisher Portal, an online service for Jivox’s white label publisher partners. The Jivox Publisher Portal enables publishers’ sales and ad operations teams to access and manage their advertiser accounts, enter insertion orders, set campaign pricing, track campaigns, and traffic video ads all from a central console. Extensive analytics enable publishers to track real-time critical metrics related to ad performance and ad inventory, and report back to their advertisers.

“Delivering video ads within video content has in the past involved very complex integration between advertising service providers and the publisher’s video player,” said Diaz Nesamoney, CEO of Jivox. “The new version of the Jivox platform helps publishers reduce the complexity by enabling the wide variety of video content players in the market to easily integrate with the Jivox Video Ad platform, while offering easy provisioning and serving of video ads within video content.”

About Jivox
Jivox makes it easy for businesses to reach local customers with online video marketing.  The Jivox online video platform enables businesses to easily create high-impact videos at no cost and use them in local online ad campaigns, on web sites and directory listings, in viral marketing programs, email campaigns and more.  Jivox provides targeted distribution of video ads through a premium network of over 800 local media and content websites, ensuring that every ad reaches the intended audience. The Jivox platform is also being used by national and local media groups to streamline online video ad creation and to offer self-service ad creation and distribution directly to their advertisers.  Jivox is a privately held company headquartered in San Mateo, Calif. For more information about Jivox, please visit www.jivox.com.

San Mateo, California – Jivox, the leading online video advertising and marketing platform for local businesses, today announced a number of video marketing tools that help small businesses use online video to market their products and services.  Beyond using Jivox’s award-winning technology to launch video advertising campaigns, local businesses can now take advantage of Jivox’s ad creation and distribution services to create and post compelling video content on their websites, in email and other marketing campaigns, on directory service sites, and on YouTube and other video-sharing sites.

Video marketing capabilities now available at Jivox.com include:

- Embed videos on a website. Post marketing videos created on the Jivox platform for free to your site or blog to improve natural search results and engage and build trust with visitors. Save bandwidth and IT costs, because Jivox hosts the videos for you.

- Link to videos in email campaigns. Dramatically increase open rates and conversion by embedding marketing video into your email campaigns; include a link to a custom video landing page for your business, and get a free video listing in the Jivox Business Directory.

- Upload videos to sharing sites. Automatically upload videos to popular video sharing sites like YouTube; drive traffic to your website and campaigns, and build a following for your company’s videos by engaging web viewers.

- Upload videos to directory listing services. Automatically upload your videos and business information to popular directory listing websites like Google Local. Help customers find your business and show them exactly what you offer via engaging video content.

To get companies started, Jivox is also offering a “Video Marketing Success Kit” that includes practical advice, proven best practices, and simple strategies for creating effective video marketing content and using it to increase brand exposure, customer engagement and conversion. New customers who register for the Success Kit will also receive $75 off their first paid video advertising campaign.
Download the free Jivox Video Marketing Success Kit today at: www.jivox.com/successkit.

“Using video is one of the best ways a local business can add life and richness to an online marketing campaign or company listing, and research shows that 25% of viewers who watch a marketing video go on to complete a purchase.  Jivox makes it easy for any business to get started with this powerful medium,” said Diaz Nesamoney, CEO of Jivox. “Jivox now provides all the essentials of video marketing for small businesses, so companies can easily and cost-effectively create compelling videos for use in every aspect of their marketing programs.”

The sky’s the limit when it comes to the kinds of videos companies can create to attract new customers.  Here are a few ideas to get you started:

- How-to demonstrations: show real people using your products or services and post them on your website, YouTube, and popular social networks.

- Video coupons: show your business or product in action, and then invite customers to download a printable coupon for a discount at a local store.

- Customer testimonials: get your best customers in front of a camera and ask them what they like about your products and services, then use this in all your marketing campaigns.

- User-generated reviews: invite your site visitors to record reviews of your business in return a special coupon or discount, and then use these videos throughout your marketing programs.

About Jivox
Jivox makes it easy for businesses to reach local customers with online video marketing.  The Jivox online video platform enables businesses to easily create high-impact videos at no cost and use them in local online ad campaigns, on web sites and directory listings, in viral marketing programs, email campaigns and more.  Jivox provides targeted distribution of video ads through a premium network of over 800 local media and content websites, ensuring that every ad reaches the intended audience. The Jivox platform is also being used by national and local media groups to streamline online video ad creation and to offer self-service ad creation and distribution directly to their advertisers.  Jivox is a privately held company headquartered in San Mateo, Calif. For more information about Jivox, please visit www.jivox.com.

San Mateo, California – June 29, 2009 – Jivox, the online video advertising service that helps local businesses reach customers online, today announced a number of new features that make the popular online video advertising platform even easier to use, including map-based geo-targeting and QuickStart video ad creation templates. Jivox has also rolled out new subscription plans that make ongoing ad campaigns an affordable option for any sized business.  These powerful new features reflect months of user feedback and were the most requested product enhancements by Jivox customers.

Key new features of the Jivox video advertising platform include:

Automated Map-Based Geo-Targeting:

Jivox now displays targeted cities on an interactive map and allows users to expand the targeted geography around a city by a 5, 10, 15 or 30-mile radius and save it for use in a future ad campaign. This feature is particularly appealing to local businesses with multiple locations because it automates the previously manual task of finding and selecting surrounding zip codes or cities.

QuickStart Ad Creator:

A new template-based approach enables users to create professional-looking online video ads in just a few minutes by simply completing a series of prompts for text and logos. Any ad created in the Jivox service can be saved as a QuickStart ad to be customized by other users, and unlike other template-based approaches which do not allow further changes to the ad, Jivox QuickStart ads can be further edited by using Jivox advanced video ad creation tools.

Jivox users with Master Account status, such as franchisees or co-op organizations, can create a QuickStart ad and publish it to users within their network to be completed. This provides organizations control over branding elements while allowing advertisers to customize an ad to fit their individual needs.

Subscription Plans:

In addition to campaigns with custom durations and spending levels, Jivox now offers a variety of plans and subscription levels to meet the needs of any sized business. Plans are designed around typical geographies, including local, metro, regional and national, and can be combined with subscription periods, including one, three, six and twelve months allowing advertisers to spend as little as $225 per month or set custom spending levels based on their marketing needs.

Subscription plans help customers save money by providing built-in discounts for customers signing up for longer duration campaigns, and also enable customers to better manage their marketing budgets by setting their monthly spending in advance.

“Jivox helps companies tap the power of video advertising to reach local customers by offering a complete, self-service online platform to create, place, and track high-impact video ads at an affordable price,” said Diaz Nesamoney, CEO of Jivox. “We’re constantly soliciting feedback and listening to our customers in an effort to improve our service level, and these new features make it even easier to create and launch online video ad campaigns that are visually appealing, micro-targeted and highly effective.”

About Jivox

Jivox helps local businesses reach customers with online video advertising. Jivox provides advertisers with an online, self-service tool to create high-impact video ads using stock footage, images, music or their existing video assets. Jivox ensures high-quality placement of customer ads through the Jivox Publisher Network, a locally focused network of premium publishers that includes over 800 local TV and radio stations, newspapers, weather and other specialty websites, and offers geographic ad targeting at the city level as well as demographic and contextual targeting. Jivox is a privately held company headquartered in San Mateo, Calif. For more information about Jivox, please visit www.jivox.com.

Jivox Publisher Network now includes over 800 premium local web sites

San Mateo, California – Jivox, the online video advertising service that helps local media publishers maximize online ad revenue with easy and affordable online video advertising, today announced the availability of the Jivox Publisher Portal, a powerful new online tool for white-label publisher partners to create and manage their advertisers’ campaigns on the Jivox platform. Colorado media publisher Lehman Communications is the first to adopt the new online video advertising tool.

The Jivox Publisher Portal enables publishers’ sales and ad operations teams to access and manage their advertiser accounts, enter insertion orders, set campaign pricing, track campaigns and traffic video ads all from a central console.  Extensive analytics enable publishers to see real-time critical metrics related to ad performance and ad inventory, and report back to their advertisers.

“We built our new publisher portal so that our white-label publisher partners have a live status of all their advertisers’ campaigns and can manage them the way they currently do business,” said Diaz Nesamoney, founder and CEO of Jivox. “From pricing and payments to trafficking and reporting, the new Jivox Publisher Portal puts our partners in complete control.”
“Jivox has helped us expand our offerings to new and existing customers.  The ability to offer video and slide show web ads with audio has been well received by sales reps and advertisers alike.  Jivox is extremely customer focused.  Our questions are answered immediately and our learning curve was relatively short, due to their attention to our feedback and fast response time,” said Terry Emler, Ad Director at Lehman Communications.
Steve Crandall, Internet Specialist at Lehman Communications, also noted: “The interface is straightforward and relatively easy to use. We have been pleased to note that Jivox is dedicated to constantly updating their software based on the feedback they solicit from their clients.”

The Jivox Publisher Network is the industry’s only locally focused online video network of premium local media publishers and now includes over 800 web sites providing a reach of more than 75 million unique visitors each month. Jivox customers are able to target their ads within this network to reach particular local audiences using geographic, contextual and demographic targeting. A complete list of publisher web sites can be found at http://www.jivox.com.
Online video advertising is growing in popularity as small businesses discover the power of this medium to engage new consumers.  According to the Kelsey Group, small and medium-sized businesses will spend $1.5 billion on local online video advertising by 2012, accounting for 11.6% of their overall advertising budgets.  Kelsey Group also reports that of the consumers who’ve seen a video ad, 47.3% checked out the web site, 19.1% requested information about a product or service, 18.2% went to a store to check out a product, and 16.9% made a purchase.

About Jivox

Jivox helps small businesses reach customers with online video advertising. Jivox provides advertisers with an online, self-service tool to create high-impact video ads using stock footage, images, music or their existing video assets. Jivox ensures high-quality placement of customer ads through the Jivox Publisher Network, a locally focused network of premium publishers that includes hundreds of local TV and radio stations, newspapers, weather and other specialty websites, and offers geographic ad targeting at the city level as well as demographic and contextual targeting. Jivox is a privately held company based in San Mateo, Calif. For more information about Jivox, please visit www.jivox.com.

SAN MATEO, Calif. – Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, unveiled a new metric to help advertisers gauge the effectiveness of their online video ads. The Jivox “Video Engagement Score”, introduced as part of the Jivox 4.0 product release, measures all viewer interactions with an online video ad and assigns a value to the ad relative to the performance of all the ads in the Jivox Publisher Network.

The Video Engagement Score is a new approach to measuring the effectiveness of online video campaigns that goes beyond the traditional click-through standard used to measure search and display ads. The Engagement Score takes into account the richness of video ads and, for the first time, the multiple interactions a consumer has with an online video ad, and assigns a value to those interactions to provide advertisers deeper insight into an ad’s total performance. Ads are “scored” by comparing their performance to that of other ads on the Jivox Publisher Network.

“By introducing new interactivity features into Jivox ads, we now have the opportunity to go beyond click-throughs to measure ad performance,” said Diaz Nesamoney, CEO of Jivox. “Online video already has the greatest potential to engage the viewer due to its inherent entertainment value. Until now, it was difficult to measure the engagement value of a video ad. Advertisers can now use our interactivity features and the Video Engagement Score along with our self-service capabilities to test and improve the performance of campaigns, thus improving their overall ROI on video advertising.”

The Engagement Score is calculated as the total viewer interactions weighted by response priority and divided by the total views. The result is then normalized to fit within a range of 0-100 and adjusted such that the median of Engagement Scores across all active Jivox campaigns with more than 15,000 views in the Jivox Publisher Network is 50.

San Mateo, California – February 17, 2009 – Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, today announced general availability of Jivox 4.0, the next major release of its popular online video advertising platform. Jivox 4.0 delivers click-to-action interactivity features that encourage viewers to take action without leaving a video; a first-of-its-kind Video Engagement Score that assigns a value to those interactions as compared against other ads running on the Jivox Publisher Network; and new in-depth reporting dashboards providing information on campaign performance over time, comparative scoring, trend information and other detailed data on key performance metrics.

“The goal of this release was to give our customers the ability to easily create the most engaging, cost-effective advertising on the Web today, and then give them the tools to measure its true effectiveness,” said Diaz Nesamoney, CEO of Jivox. “Online video advertising has the unique ability to enhance an advertiser’s brand while offering unmatched direct response capabilities. We believe that these new features will take online video advertising to the next level of performance-driven advertising and provide a solid foundation for the continued rapid growth of the medium.”

Key new features of the Jivox video advertising platform include:

Click-to-Action Interactivity:

New interactivity features from Jivox encourage viewers to take immediate action without leaving a video, facilitating direct interaction between consumers and an advertiser. When a viewer clicks the Interactivity icon, the video is paused and the click-to-action features are presented as an overlay to the video.  Interactivity options include:

* Download a coupon: Downloads a coupon or document provided by the advertiser
* Request information via email: Submits a request to the advertiser to respond with product or service information.
* Email to a friend: Shares the video via email by inputting senders email address and recipients’ email addresses.
* Embed this ad on a web site: Displays an embed tag that  enables the video to be embedded in a website or blog.
* Share information via SMS: Advertiser contact information is sent via SMS by entering a mobile phone number.

Video Engagement Score:

The Video Engagement Score is a new approach to measuring the effectiveness of online video campaigns that goes beyond the traditional click-through standard. The Video Engagement Score takes into account for the first time multiple interactions a consumer has with an online video ad and assigns a weighted value to those interactions to provide advertisers deeper insight into an ad’s total performance.  Ads are “scored” by comparing their performance to that of other ads on the Jivox Publisher Network.

The Video Engagement Score is calculated as the total viewer interactions weighted by response priority and divided by the total views. The result is then normalized to fit within a range of 0-100 and adjusted such that the median of Video Engagement Scores across all active Jivox campaigns with more than 15,000 views in the Jivox Publisher Network is 50.

Enhanced Performance Dashboards and Reports:

With the latest release, Jivox now provides a number of dashboards and detailed reports for paid online video advertising campaigns:

* Performance Summary: Presents the most frequently accessed information including video views, click-through rate, coupon downloads and interactions.
* Trends: Presents Performance Summary information over the life of the campaigns with the ability to view over days, weeks, or months.
* Performance Comparison: Compares results of multiple campaigns.
* Detailed Reports: Presents all measured data as whole numbers or as percent of views.

“There are a growing number of competitive offerings in the local online video ad space. The name of the game is differentiation through ad creation tools as well as targeted distribution,” said Michael Boland, Senior Analyst at the Kelsey Group. “Jivox has an edge with distribution through its locally targeted network of publishers. The new release should bolster the other factor: better tools for advertisers to create ads and measure their effectiveness.”

Customer Feedback

One company that has used the new version of Jivox is Hemancipation, a Beverly Hills-based company that provides concierge and design services for men transitioning through divorce. Using stock video footage from the Jivox library, company founder Akilah Kamaria created an ad campaign targeting bachelors and divorced men whose ex-wife took most of the furniture or who needed to create a more comfortable space for entertaining. She also included a coupon for a free initial consultation. The ad was distributed via the Jivox Publisher Network in the Los Angeles metropolitan area.

Within three days of the ad running, Hemancipation had more hits on their web site than they had had in a year of advertising with another web ad company.  Kamaria also saw that viewers were downloading the coupon, meaning that people were gearing up to call the company for services.

“I’m a big fan of Jivox and love the new interactivity features,” said Akilah Kamaria, founder of Hemancipation.  “It’s great that people can see my ad and be able to text or email it to someone, particularly with my service that relies so much on referrals: it might be the 17-year-old nephew who sees my ad and sends it to his recently divorced uncle.  For people who blog about divorce or starting over, now they can also take my ad and post it on their blog.  Jivox really takes the virtual relationship to another level by allowing viewers to interact with the ad.  This leverages the message and the value even further.”

Online video advertising is one of the fastest-growing forms of online marketing because it commands the highest engagement and ROI of almost any online advertising method. Video ads generate nearly twice the click-through as banner ads and engage customers in an entertaining brand experience. Jivox helps smaller companies tap the power of video advertising, offering a complete, self-service online platform to create, place, and track high-impact video ads at a cost-effective price.

About Jivox
Jivox helps small businesses reach customers with online video advertising. Jivox provides advertisers with an online, self-service tool to create high-impact video ads using stock footage, images, music or their existing video assets. Jivox ensures high-quality placement of customer ads through the Jivox Publisher Network, a locally focused network of premium publishers that includes hundreds of local TV and radio stations, newspapers, weather and other specialty websites, and offers geographic ad targeting at the city level as well as demographic and contextual targeting. Jivox is a privately held company based in San Mateo, Calif. For more information about Jivox, please visit www.jivox.com.

San Mateo, California – February 2, 2009 – Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, today announced a one-of-a-kind, comprehensive online video advertising affiliate program. The Jivox affiliate program provides online publishers and marketing agencies with a number of different options for offering online video advertising services to customers and advertisers.

The Jivox online affiliate program offers three tiers of participation:

* Publisher partnership: Online publishers make available a co-branded version of the Jivox online video ad service to their advertisers and market the Jivox service across their sites.
* Agency partnership: Advertising, marketing and creative services agencies offer online video advertising services to their clients and manage client relationships through a Jivox master account.
* Referral partnership: Publishers refer their advertisers and web site visitors to Jivox, where they can easily create, publish, and manage their own targeted video ads.

All Jivox affiliate partners will receive specific customer promotions and savings to drive Jivox registrations and sales targeting; highly effective business-building links, creative assets, and proven Best Practices to drive conversions; and a monthly newsletter with updates on promotions, best-converting links and more.  In addition, publisher partners will receive a custom access page  that is co-branded and hosted by Jivox, as well as a publisher portal that enables them to administer and manage advertiser campaigns internally.

“The Jivox affiliate program allows all our partners to participate in the fast-growing online video advertising category by providing three levels of integration into our online video platform,” said Jim Gustke, vice president of marketing and product management at Jivox. “The Jivox online video service is a modular platform that includes ad creation, online hosting and targeting, and access to the online publisher network, which allows our partners to offer all or some of its components. No matter how our partners choose to integrate, by signing up as a Jivox online affiliate, they can give their customers access to highly effective, locally targeted video advertising,”

Online video advertising is one of the fastest-growing forms of online marketing because it commands the highest engagement and ROI of almost any online advertising method. Video ads generate nearly twice the click-through as banner ads and engage customers in an entertaining brand experience. Jivox helps smaller companies tap the power of video advertising, offering a complete, self-service online platform to create, place, and track high-impact video ads at a cost-effective price.

For more information on how to join the Jivox affiliate program, visit www.jivox.com/affiliate.html.

About Jivox
Jivox helps small businesses reach customers with online video advertising. Jivox provides advertisers with an online, self-service tool to create high-impact video ads using stock footage, images, music or their existing video assets. Jivox ensures high-quality placement of customer ads through the Jivox Publisher Network, a locally focused network of premium publishers that includes hundreds of local TV and radio stations, newspapers, weather and other specialty websites, and offers geographic ad targeting at the city level as well as demographic and contextual targeting. Jivox is a privately held company based in San Mateo, Calif. For more information about Jivox, please visit www.jivox.com.

San Mateo, California (PRWeb) January 21, 2009 – Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, today announced continued momentum over the past quarter as more companies discover the power of online video ads to attract local customers.  In Q4 of 2008, Jivox doubled its customer base and number of registered users from the previous quarter and reported four-fold revenue growth.  Jivox also tripled the number of ad views served on the Jivox Video Ad Network in this quarter.

Summary of key milestones in Q4:

Customer growth: Jivox doubled both its customer base and its registered users.
Revenue growth: Jivox achieved four-fold revenue growth.
Ad views: Jivox tripled the number of ad views served on the Jivox Video Ad Network.
New product features: Jivox released a number of new product features to extend the value of customers’ online video ads, including the ability to embed videos on a web site and upload videos to sharing sites like YouTube and local directories such as Local.com.
New partners: Jivox’s signed major partnership agreements with companies like Examiner.com, operator of a network of 60 local insider information Web sites; PixelFish, a leading provider of affordable and effective custom video ad solutions; and BigAdda, a leading youth networking web site in India
New brand customers: Jivox engaged with large brand customers for its subsidiary Jivox India, including LG, Sony and Nokia.

“While brand advertising overall has suffered in the face of the economic downturn, investment in online video advertising campaigns has never been stronger, as companies look for new, more cost-effective ways to promote their businesses online.  Online video has proven itself as a significantly more accountable and cost-effective form of advertising than many traditional forms of advertising,” said Diaz Nesamoney, CEO of Jivox. “We think 2009 is going to be the year online video advertising goes mainstream and makes significant inroads into the world of online advertising, to become a de facto format every business will use to reach customers.”

Jivox offers a do-it-yourself local online video advertising service, combining video ad creation tools, proprietary targeting technology and an extensive network of premium local publishers to help companies easily develop high-impact online video advertising campaigns. The Jivox Publisher Network has grown to include over 650 local TV, radio and newspaper websites across the country and now reaches more than 60 million unique viewers.

About Jivox
Jivox helps small businesses reach customers with online video advertising.  Jivox provides advertisers with an online, self-service tool to create high-impact video ads using stock footage, images, music or their existing video assets.  Jivox ensures high-quality placement of customer ads through the Jivox Publisher Network, a locally focused network of premium publishers that includes hundreds of local TV and radio stations, newspapers,  weather and other specialty websites, and offers geographic ad targeting at the city level as well as demographic and contextual targeting. Jivox is a privately held company based in San Mateo, Calif.  For more information about Jivox, please visit www.jivox.com.

Denver, Colorado and San Mateo, California (PRWEB) December 17, 2008 – Examiner.com, operator of a network of 60 geographically targeted local insider information websites today announced a white-label licensing agreement with Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers. Examiner.com will offer a co-branded version of the Jivox online video ad service to its advertisers and market the service across its local information sites. The agreement expands the already existing relationship between Jivox and Examiner.com. The local site network is already part of the Jivox Publisher Network. As a result of the reseller agreement, Examiner.com customers will now have the option to run their video ads on Examiner.com sites or the entire Jivox Publisher Network. Jivox will manage the customer service, reporting and web distribution on the Jivox Publisher Network for Examiner.com advertisers.

“Online video advertising is exploding, and the types of advertisers that come to Examiner.com can benefit greatly from affordable and easy-to-use solutions like Jivox,” said Michael Sherrod, CEO of Examiner.com. “Jivox has shown that online video advertising can be very effective for local businesses, and we’re confident our local focus on unique and original local information, contributed by local informed insiders called Examiners and our partnership with Jivox will create new high-engagement, locally focused opportunities for our advertisers.”

Jivox provides advertisers with an online, self-service tool to create high-impact video ads using stock footage, images, music, existing video footage or custom video shoots. Jivox ensures high-quality placement of customer ads through the Jivox Publisher Network, the industry’s only locally focused network of premium publishers that includes over 600 local TV, radio and newspaper websites across the country and reaches more than 60 million unique visitors. The Jivox service also provides geographic ad targeting, contextual and demographic targeting.

“We are pleased to expand our relationship with Examiner.com. As media companies look for new products and services to offer to their advertisers, leading publishers such as Examiner.com are seeing great potential in online video advertising,” said Diaz Nesamoney, founder and CEO of Jivox. “Examiner.com shares our commitment to delivering results for advertisers by taking advantage of the latest technology, and their selection of Jivox as a partner is a win for all advertisers.”

About Jivox
Jivox helps small businesses reach customers with online video advertising. Jivox provides advertisers with an online, self-service tool to create high-impact video ads using stock footage, images, music or their existing video assets. Jivox ensures high-quality placement of customer ads through the Jivox Publisher Network, a locally focused network of premium publishers that includes hundreds of local TV and radio stations, newspapers, weather and other specialty websites, and offers geographic ad targeting at the city level as well as demographic and contextual targeting. Jivox is a privately held company based in San Mateo, Calif. For more information about Jivox, please visit www.jivox.com.

Interactive Local Media: 2008, Santa Clara, California (PRWEB) November 20, 2008 – Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, today announced a strategic agreement with PixelFish, a leading provider of affordable and effective custom video ad solutions. As part of the agreement, Jivox will offer its advertisers professional video ad creation packages from PixelFish and PixelFish will offer its advertisers a co-branded version of the Jivox self-service Ad Platform and Publisher Network, the industry’s only locally focused network of premium online publishers.

PixelFish’s video ad platform allows local businesses to easily and quickly create effective custom video ads that include original footage captured by a global network of more than 2,500 professional videographers. And PixelFish’s award-winning creative team generates innovative concepts that drive measurably higher response rates at a fraction of the cost of traditional agencies. As a result of this agreement, Jivox will offer PixelFish professional video ad creation services to allow its advertisers to easily and cost-effectively create more sophisticated online video advertisements.

“Jivox ads appear in many of the same web sites as high-profile, expensively produced video ads from the world’s largest brands,” said Diaz Nesamoney, founder and CEO of Jivox. ”Our new relationship with PixelFish will help small businesses further increase their competitiveness against those bigger advertisers through professionally produced creative.”

“The PixelFish video ad platform helps level the playing field for small and medium-sized businesses by delivering affordable professional video ads while greatly reducing the effort required by the advertiser,” said John McIntyre, founder and CEO of PixelFish. “Jivox shares our vision for creating highly effective video ad campaigns, and we’re confident that our partnership will unlock exciting new opportunities for businesses by providing unparalleled access to high-quality placement of top quality video ads.”

Jivox will offer video ad creation packages designed to meet the needs of small and medium-sized businesses and starting under $1,000. The packages include:

* Video Advertisement: This option generates a 15-30 second publication-ready spot including pre-production planning, a professionally written script, onsite video shoot, professional voiceover, editing services, royalty free music and encoding of the video ad for internet streaming.
* ‘Footage Only’: This option consists of publication-ready video footage only. It will not have any titles or end slate and is intended to serve customers who want to add their own titles, music, voiceover and end slate.
* Business Profile: This package is a longer-form, more documentary-style video business profile intended for distribution on local search and directory services and company homepages. This option provides a publication-ready spot and includes the pre-, post-production and field services.

About Jivox

Jivox helps small businesses reach customers with online video advertising. Jivox provides advertisers with an online, self-service tool to create high-impact video ads using stock footage, images, music or their existing video assets. Jivox ensures high-quality placement of customer ads through the Jivox Publisher Network, a locally focused network of premium publishers that includes hundreds of local TV and radio stations, newspapers, weather and other specialty websites, and offers geographic ad targeting at the city level as well as demographic and contextual targeting. Jivox is a privately held company based in San Mateo, Calif. For more information about Jivox, please visit www.jivox.com.

About PixelFish
PixelFish, Inc. is a technology-driven provider of award-winning video advertising solutions for small and medium-sized businesses (SMBs) and their advertising partners. The company has developed an innovative platform for quickly and easily creating and optimizing the most affordable and effective custom video ads. Its intuitive online applications enable a range of video solutions that meet the varying needs and budgets of SMBs, supported by its global network of more than 2,500 professional videographers. PixelFish is the leading provider of video ads for Google, Yellowbook and many other search, directory and ad network providers. Founded in 2006, PixelFish is a privately-held corporation headquartered in Torrance, California, with additional locations in New York and Hyderabad, India. To learn more about PixelFish, please visit www.pixelfish.com.

This is the first phase of a longer term strategy by Local.com to capture share in the emerging local video market. The Kelsey Group forecasts that this market will grow to 747,000 video-enabled small and medium-sized businesses and $1.5 billion in revenues by 2012.

The current implementation incorporates geo-targeted video ads from Jivox, an online video advertising service for local businesses. Local.com plans to aggregate geo-targeted video ads from other providers, before ultimately selling video ad units to its growing base of direct Local.com advertisers.

“We believe that video advertising provides consumers with relevant, timely information about local businesses, products and services. It’s natural for video to be integrated into our local search ecosystem over time” said Kim LaFleur, Local.com vice president, product management. “Local video bridges the product gap that exists between businesses that advertise in print, but perhaps don’t have the budget to move to television advertising yet, and unlike TV advertising, ROI is fully trackable. We plan to incorporate additional video capabilities and syndication to our network next year.”

“Jivox video advertising is one of the easiest ways for small businesses to reach local customers online, and partnering with Local.com significantly increases our ability to match advertisers with local consumers on the Web,” said Diaz Nesamoney, founder and CEO of Jivox. “With Jivox, advertisers can precisely target customers in a geographic area and soon based on contextual results, further increasing the effectiveness of their online advertising campaign.”

About Local.com
Local.com (NASDAQ: LOCM) is the largest local search network in the United States. The company uses patented technologies to provide over 19 million consumers each month with the most relevant search results for local businesses, products and services on Local.com and over 700 regional media sites. Businesses can target ready-to-purchase consumers using a variety of advertising products. Local Mobile™ provides local search results to mobile phones and wireless devices. To advertise, visit http://corporate.local.com/advertisewithus or call 1-888-857-6722. For more information visit: www.local.com.

About Jivox
Jivox helps small businesses reach local customers with online video advertising. Jivox provides advertisers with an online, self-service tool to create high-impact video ads using stock footage, images, music or their existing video assets. Jivox ensures high-quality placement of customer ads through the Jivox Publisher Network, a locally focused network of premium publishers that includes hundreds of local TV and radio stations, newspapers, weather and other specialty websites, and offers geographic ad targeting at the city level as well as demographic and contextual targeting. Jivox is a privately held company based in San Mateo, Calif. For more information about Jivox, please visit www.jivox.com.

San Mateo, California (PRWEB) November 3, 2008 – Jivox, the online video advertising service that helps small and medium-size businesses reach local customers, today announced that the San Mateo, California branch of Express Employment Professionals (http://sanmateoca.expresspros.com/) has been named the Jivox Advertiser of the Month. Steve Parker, the owner of a regional branch of the fifth largest staffing firm in the United States, is being recognized for its use of the Jivox online video advertising platform for building brand awareness in a precise geographical area.

Express Employment Professionals, an Oklahoma City, Oklahoma-headquartered organization that has helped people find jobs and businesses find people and human resource services for 25 years, has more than 600 franchised locations in the United States, Canada, South Africa and Australia. Each Express office is locally owned and operated and, while backed by the expertise and support of an international headquarters, is responsible for marketing in its immediate community.

Steve Parker had tried a range of different marketing tactics, including running print ads in local newspapers, doing email campaigns and hosting events to promote the company. Parker found that it took about four to six “touch points” to attract and retain job candidates as well as recruiters, so he was interested in adding an additional marketing tool to drive these impressions. While he knew video advertising could deliver the additional marketing impact he needed, the costs associated with video ad creation and distribution had put this approach out of reach for his small business.

Attracted by the affordability and targeting capabilities of Jivox’s approach to online video advertising, Parker decided to try the Jivox platform. He loaded pre-existing video advertising content secured from the Express Employment Professionals headquarters into the Jivox’s easy to use ad creative tool and then used the tool to add custom contact information about his San Mateo branch. The ad was then distributed via the Jivox Publisher Network to a precisely geo-targeted audience that encompassed the coverage area of his office, an area approximately 20 miles by 15 miles on the San Francisco peninsula reaching from South San Francisco to Menlo Park, California.

“Jivox allows me to target my advertising dollars more precisely than any other marketing tool I’ve previously employed, ensuring that my ads reach people in areas where I can place them for jobs,” said Parker. “Jivox distributes my ads on premium publisher sites, leveling the playing field and helping me build brand awareness for Express Employment Professionals against the other major staffing firms that have a big presence in the San Francisco Bay Area.”

About Jivox

Jivox helps small businesses reach customers with online video advertising. Jivox provides advertisers with an online, self-service tool to create high-impact video ads using stock footage, images, music or their existing video assets. Jivox ensures high-quality placement of customer ads through the Jivox Publisher Network, a locally focused network of premium publishers that includes hundreds of local TV and radio stations, newspapers, weather and other specialty websites, and offers geographic ad targeting at the city level as well as demographic and contextual targeting. Jivox is a privately held company based in San Mateo, Calif. For more information about Jivox, please visit www.jivox.com.

San Mateo, California (PRWEB) – October 29, 2008 – Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, today announced a promotion that will assist Main Street businesses reach more customers with their holiday ad campaigns. Between today and December 31, 2008, advertisers that spend $500 with Jivox will receive a $500 credit for additional Jivox online video advertising. To assist companies in developing these holiday ads, Jivox has also added a new library of holiday-themed videos, images and audio to its easy to use ad creative tool. From cute and sentimental images to humorous and fun videos, this new gallery provides a range of options for small businesses to find the perfect fit for their holiday promotions.

“The holidays are a critical time of year for many small businesses. As consumers tighten their belts in a sagging economy, companies need to be more creative than ever to get people in the door,” said Diaz Nesamoney, CEO of Jivox. “Taking advantage of services like Jivox to create and distribute locally targeted online video ads can help main street businesses to be competitive this holiday season.”

Tips for Creating Video Ads for the Holidays
Online video advertising is growing at a faster rate than any other type of interactive marketing, with companies drawn to the medium because it can generate twice the click-through rate of banner ads. But how can smaller companies create effective, holiday-themed video ads on a budget? Jivox suggests these best practices for creating online video ads for the holidays:

- Keep it simple. Simple, concise ads work best online. Viewers don’t want to read large volumes of text on their computer screen. To stand out, your ad needs to be clean and concise.

- Call out the benefits. Research shows that people decide if they want to read more about a topic on a website in 8 seconds or less. Ads that contain specific, immediate benefits, such as a holiday promotion or discount, resonate strongly.

- Be smart about type size. Jivox recommends no more than two type sizes in one ad, with the largest type size on top. Also, never use more than two fonts and avoid using all caps.

- Use relevant visuals. The visuals in a video ad should be eye catching and communicate a relevant message. Clean, simple graphics are more likely to catch the eye of the viewer.

- Test and re-test. Experiment with different creative, formats and messages to find the combination that works the best. Set aside a portion of your budget to test different approaches so that you can see how response rates fluctuate when you change the visuals, call-to-action, price points or add a promotional offer.

About Jivox
Jivox helps small businesses reach customers with online video advertising. Jivox provides advertisers with an online, self-service tool to create high-impact video ads using stock footage, images, music or their existing video assets. Jivox ensures high-quality placement of customer ads through the Jivox Publisher Network, a locally focused network of premium publishers that includes hundreds of local TV and radio stations, newspapers, weather and other specialty websites, and offers geographic ad targeting at the city level as well as demographic and contextual targeting. Jivox is a privately held company based in San Mateo, Calif. For more information about Jivox, please visit www.jivox.com.

San Mateo, California (PRWEB) – October 6, 2008 – Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, today announced that Jivox AdSlate 3.0, the latest version of its online video ad platform, is now live. Jivox combines a self-service video ad creation tool, proprietary targeting technology, sophisticated reporting capabilities and an extensive network of premium local publishers to offer advertisers a complete service for local online video advertising. Jivox AdSlate 3.0 builds on the success of earlier versions with more robust ad creation tools, expanded distribution methods, greater ease-of-use and improved behind-the-scenes targeting to help companies develop high-impact online video advertising campaigns.

Key new features of Jivox AdSlate 3.0 include:

Advanced Ad Creation
Jivox now supports the creation of very polished and sophisticated ads at no cost to the user. The new version provides more advanced editing capabilities while preserving the simplicity of earlier versions of the service.

* Multiple text overlays on both video and billboard ad styles, multiple still images inside the video clip and multi-image billboard ads
* Higher-performance ad composition for distribution to a wider variety of websites and reduced loading time
* Video resizing capability to allow overlay text to be on a custom-color background
* Timeline controls, with all still images, logos, audio and text arranged on a timeline

New Ad Distribution Methods
In addition to distribution of ads on websites that are part of the Jivox Publisher Network, Jivox has now added several ways by which advertisers can distribute their video ads. These services are available at no additional charge for advertisers who run a paid website campaign with Jivox .

* Local search campaigns, with video ad placements on Google Maps, YellowPages.com, GetFave and other local search directories. Local search placement enables ads to be found by users who are looking for the product or service and therefore have a high propensity for purchasing,
* Viral campaign capabilities, with point-and-click uploading to video sharing sites like YouTube. Viral campaigns enable wide distribution of video ads and often will be viewed and embedded at various sites across the web resulting in great exposure to the advertiser’s products and services
* Embedding of video ads on customer’s own website. This capability enables advertisers to embed video ads on the web site so users to their site can learn about and see the product or service being offered.

Greater Ease of Use

* Redesigned, simplified interface that streamlines the process of ad creation while providing advanced ad-creation capabilities
* One-click preview for editing on a larger scale and then previewing of the ad in its actual size
* Ample online help and tutorials

Improved Targeting and Optimization and Placement

* Support for automatic tagging of video ads for use in contextual targeting
* Improved campaign targeting algorithms resulting in higher click through rates
* Expansion of the Jivox network to now include more than 600 local newspaper, television, radio and weather sites, enabling more precise local targeting

“The tremendous success Jivox has seen since our launch earlier this year has more than validated the need for a DIY approach to online video ads,” said Diaz Nesamoney, CEO of Jivox. “Now with Jivox AdSlate 3.0, we’ve made it easier than ever for small businesses to create and distribute local video ads that get results.”

One Jivox customer who is seeing results is New Lifestyle Diet, an online service that enables customers to get weight loss advice, interact with a personal lifestyle coach and weight loss buddies and order healthy meals for home delivery. New Lifestyle Diet turned to Jivox to develop a cost-effective series of online video ads. The message and images in the video ads targeted New Lifestyle Diet’s core group of potential customers, women aged 25-48, and communicated New Lifestyle Diet’s approach to dieting in a fun and engaging way. The ads were distributed to a geo-targeted audience in the Jivox Publisher Network, which reaches over 55 million unique visitors. Within a month of launching the video ads, New Lifestyle Diet began seeing a surge in website visits and an impressive jump in new sign-ups.

“Jivox is incredibly easy to use and the company offered personalized support,” said Hamilton Erridge, CEO of New Lifestyle Diet. “Jivox really worked with us to understand our advertising needs, our target audience and our key messages. Jivox has put our small company on a more level playing field with bigger competitors, helping us compete head-to-head with massive brands like Weight Watchers and Jenny Craig.”

“Getting video ads in front of targeted local audiences is where much of the value will lie for small businesses,” said Michael Boland, senior analyst, The Kelsey Group. “Jivox has an interesting approach in this respect, given that it is pushing video out into an ad network of local destination sites.”

About Jivox

Jivox helps small businesses reach customers with online video advertising. Jivox provides advertisers with an online, self-service tool to create high-impact video ads using stock footage, images, music or their existing video assets. Jivox ensures high-quality placement of customer ads through the Jivox Publisher Network, a locally focused network of premium publishers that includes hundreds of local TV and radio stations, newspapers, weather and other specialty websites, and offers geographic ad targeting at the city level as well as demographic and contextual targeting. Jivox is a privately held company based in San Mateo, Calif. For more information about Jivox, please visit www.jivox.com.

These ‘phase one’ prototypes have been designed with simplicity in mind, but they already answer the most common integration request by making it easier to integrate ad tags into website templates using the native content management system functionality.

- Online Video Ad Company Jivox Names Soren Legal Advertiser of the Month
Recognizing the growing use of online video advertising by small businesses, Soren Legal experimented with the Jivox online video advertising platform. The company leveraged Jivox’s easy-to-use ad creation tool to create an original video ad, repurposed video ad content from its earlier cable ads to create an additional ad, and then deployed both ads on the Jivox ad network. Within 24 hours, Soren Legal noted an uptick in inbound leads and an unexpected increase in its page rank on Google.

San Mateo, California (PRWEB) – August 6, 2008 – Smaller advertisers are beginning to use simple online video ads, tagged and indexed for search engine pickup, to connect with local audiences. The question is: how can small companies create the most effective video ads on a budget?

Jivox, a self-service online video advertising platform for local businesses, suggests that companies follow these simple strategies to create online video ads that generate results:

• Keep it simple. Simple, concise ads work best online for two reasons: viewers don’t want to read large volumes of text on their computer screen; and the online environment in which your ad will appear will already have a lot going on visually. To stand out, your ad needs to be clean and concise.

• Get to the point. Research shows that people decide if they want to read more about a topic on a website in 8 seconds or less. Ads that contain specific, immediate benefits, such as a promotion or discount, resonate strongly.

• Be smart about text. If you have a lot of text, you may need to vary the size of the type to allow it to fit into the ad space. If so, Jivox recommends no more than two type sizes in one ad, with the largest type size on top. Also, never use more than two fonts and avoid using all caps.

• Use relevant visuals. The visuals in a video ad should be eye catching but, more importantly, they should also communicate a relevant message. Clean, simple graphics are more likely to catch the eye of the viewer.

• Test and re-test. Video is such a flexible medium that it pays to experiment with different creative, formats and messages to find the combination that works the best. Set aside a portion of your budget to test different approaches so that you can see how response rates fluctuate when you change the visuals, call-to-action, price points or add a promotional offer.

“Whether you’re a new advertiser looking to get started, or a marketing agency coaching your clients on best practices in video advertising, keeping these simple tips in mind will help you develop online video ads that get results,” said Diaz Nesamoney, CEO of Jivox.

About Jivox

Jivox, the self-service online video advertising service for local businesses, gives smaller and local advertisers access to online video advertising by making it easy to create, target and deliver online video ads. The Jivox platform combines a video ad creation tool, proprietary targeting technology, sophisticated reporting capabilities and a growing network of publishers to offer advertisers a complete, do-it-yourself service for online video advertising. Jivox is a privately held company based in San Mateo, Calif. For more information about Jivox, please visit www.jivox.com.

WatchNBuy.com is a recently launched San Antonio, Texas-based interactive online shopping service that shows videos of products to help consumers make a more informed decision when purchasing an item. WatchNBuy.com displays original video content of items “in action” and enables consumers to click on items in the videos to buy them. The site features a wide range of specialized products such as monogrammed diaper bags, artisan pottery and UV protective clothing for children.

WatchNBuy.com has found that consumers searching for specialized items are generally very motivated to make purchases, but reaching these elusive audiences required WatchNBuy.com to expand the number of opportunities for its promotional content to be viewed by the right buyers. WatchNBuy.com had experimented with a number of online advertising solutions but has been disappointed with the results, as well as poor targeting capabilities and a universal lack of customer service. In addition, the pay-for-click pricing models of these online advertising solutions generated high costs for WatchNBuy.com’s initial campaigns.

Not content with these solutions, WatchNBuy.com employed the Jivox online video advertising platform for a test campaign to promote MyBackYardFireplace, a company offering a high-quality, low-cost, portable backyard fireplace. WatchNBuy.com edited down original video content it created for MyBackYardFireplace to fit the Jivox video ad format and deployed the repurposed content on the Jivox ad network. The company has been pleased with the initial campaign.

“The great unknown of selling on the internet is how to tap into the right audience, and Jivox’s targeting capabilities are helping WatchNBuy.com solve that crucial challenge,” said George Siegal, chief executive officer of WatchNBuy.com. “Jivox is genuinely concerned with the success of our campaign, working with us to find a winning formula for repurposing our content on its advertising network and offering a pricing model that creates real value.”

The wide reach of the Jivox publisher network gives advertisers seeking to connect with specific audiences access to highly targeted demographic groups. The platform also provides an easy tool for loading existing creative content for online video ads to the Jivox advertising network and a pricing model that is ideal for small businesses looking for a cost-effective way to promote products and services.

“WatchNBuy.com is a great example of how a small business can test drive the Jivox network to see if we can deliver the right consumers,” said Jivox founder and CEO Diaz Nesamoney. “WatchNBuy.com also demonstrates how advertisers with existing creative content can easily reuse their material on our network.”

About Jivox

Jivox, the self-service online video advertising service for local businesses, gives smaller and local advertisers access to online video advertising by making it easy to create, target and deliver online video ads. The Jivox platform combines a video ad creation tool, proprietary targeting technology, sophisticated reporting capabilities and a growing network of publishers to offer advertisers a complete, do-it-yourself service for online video advertising. Founded by Diaz Nesamoney, the visionary entrepreneur behind technology success stories Informatica and Celequest, Jivox aims to bring the power of online video advertising to the mass market. Jivox is a privately held company based in San Mateo, Calif. For more information about Jivox, please visit www.jivox.com.

In the not-so-little list of new apparitions in the video advertising landscape, one in particular drew my attention: Jivox. In their own words, “Jivox is a web-based video advertising service enabling businesses to better communicate their products and services to a micro-targeted audience in a more customized, relevant way than most traditional mass advertising methods, and internet banners and search engines.” Jivox has headquarters in San Mateo, California, and offices in Bangalore and Delhi in India.

Their story starts only several months ago, in March 2008, when announcing a $2.7M seed financing to launch a new online video ad platform. The company has moved rapidly since then, growing to over 40 million viewers in only 3 months, by mid June. Jivox has recently closed $10.7 million series A round of financing led by Opus Capital, an early-stage venture capital firm. New investor Helion Venture Partners, an India-focused venture fund, also participated in the round, along with Jivox’s existing investors.

Jivox markets itself as a “self-service online video advertising platform for local businesses”, giving smaller and local advertisers access to online video advertising by making it easy to create, target and deliver online video ads. The Jivox platform combines a self-service video ad creation tool, proprietary targeting technology, and a growing network of publishers to offer advertisers complete, do-it-yourself service for online video advertising.

Unlike most other video ad companies, Jivox gets interesting by targeting the long tails of advertisers, who are promised opportunities to lower the production cost of video ads — significantly more expensive than online banner ads, for instance — while making the technology to create those ads more accessible.

I haven’t been able yet to find what Jivox’s current portfolio of advertisers look like, but a June 2 press release mentions that over 300 advertisers were registered, with Faultline Brewing Company Restaurant winning the advertiser of the month title. It’s yet to be seen how Jivox and their video ad product will evolve on short and medium term but it’s certainly a start-up to follow.