Advertisers can now add custom interactions to their in-stream and in-banner video ads to boost user engagement and response rates

New version also allows users to embed interactive ads on 40 social networking sites for viral distribution

San Mateo, California – Jivox, the leading provider of interactive video ad technology for online media companies and advertisers, introduced custom interactivity features in the platform that turn online video ads into interactive applications to drive user engagement and direct response.
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Lehman Communications Corporation, Lewiston Tribune, Small Newspaper Group, St. Joseph News-Press and others license the Jivox Online Video Platform to offer locally targeted online video ads

San Mateo, California – Jivox, the online video advertising service that helps local media publishers maximize online ad revenue, today announced a number of new white-label partners who are increasing online ad revenues by offering online video ads through the Jivox online video platform.  Lehman Communications Corporation, Small Newspaper Group, St. Joseph News-Press and Lewiston Tribune are the most recent newspapers to partner with Jivox to offer their advertisers easy and affordable online video advertising.
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In-stream video ad serving opens premium inventory to local advertisers; View-through tracking and aggregated ad reporting provide accurate, single reporting source for all ad formats

San Mateo, California – Jivox, the leading online video advertising and marketing platform for local businesses and publishers, today announced significant enhancements to its online video ad creation, management, and optimization platform to give online publishers a more cost-effective way to service even the smallest advertisers.
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New services allow local businesses to use Jivox to create and distribute marketing videos via YouTube, email campaigns, directory services and web sites

San Mateo, California – Jivox, the leading online video advertising and marketing platform for local businesses, today announced a number of video marketing tools that help small businesses use online video to market their products and services.  Beyond using Jivox’s award-winning technology to launch video advertising campaigns, local businesses can now take advantage of Jivox’s ad creation and distribution services to create and post compelling video content on their websites, in email and other marketing campaigns, on directory service sites, and on YouTube and other video-sharing sites.
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Online video ad company makes it even easier to create, run and manage online ad campaigns

San Mateo, California – June 29, 2009 – Jivox, the online video advertising service that helps local businesses reach customers online, today announced a number of new features that make the popular online video advertising platform even easier to use, including map-based geo-targeting and QuickStart video ad creation templates. Jivox has also rolled out new subscription plans that make ongoing ad campaigns an affordable option for any sized business.  These powerful new features reflect months of user feedback and were the most requested product enhancements by Jivox customers.
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Colorado newspaper publisher Lehman Communications is the first to utilize the Jivox Publisher Portal

Jivox Publisher Network now includes over 800 premium local web sites

San Mateo, California – Jivox, the online video advertising service that helps local media publishers maximize online ad revenue with easy and affordable online video advertising, today announced the availability of the Jivox Publisher Portal, a powerful new online tool for white-label publisher partners to create and manage their advertisers’ campaigns on the Jivox platform. Colorado media publisher Lehman Communications is the first to adopt the new online video advertising tool.
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New Metric Measures Multiple Interactions with an Online Video Ad, Compares Performance to Other Online Video Ads in Jivox Publisher Network

SAN MATEO, Calif. – Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, unveiled a new metric to help advertisers gauge the effectiveness of their online video ads. The Jivox “Video Engagement Score”, introduced as part of the Jivox 4.0 product release, measures all viewer interactions with an online video ad and assigns a value to the ad relative to the performance of all the ads in the Jivox Publisher Network.

The Video Engagement Score is a new approach to measuring the effectiveness of online video campaigns that goes beyond the traditional click-through standard used to measure search and display ads. The Engagement Score takes into account the richness of video ads and, for the first time, the multiple interactions a consumer has with an online video ad, and assigns a value to those interactions to provide advertisers deeper insight into an ad’s total performance. Ads are “scored” by comparing their performance to that of other ads on the Jivox Publisher Network.
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Jivox 4.0 takes online video advertising to the next level with new performance-driven features, including click-to-action interactivity, sophisticated campaign management dashboards and industry’s first “Engagement Score”

San Mateo, California – February 17, 2009 – Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, today announced general availability of Jivox 4.0, the next major release of its popular online video advertising platform. Jivox 4.0 delivers click-to-action interactivity features that encourage viewers to take action without leaving a video; a first-of-its-kind Video Engagement Score that assigns a value to those interactions as compared against other ads running on the Jivox Publisher Network; and new in-depth reporting dashboards providing information on campaign performance over time, comparative scoring, trend information and other detailed data on key performance metrics.
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