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Category: Google AdWords

Clickable Empowers Marketers To Simply Manage Larger and More Complex Search Campaigns

Otilia Otlacan | November 19, 2009 | 2 Comments

New Version Of Clickable’s Award-Winning Search Advertising Solution Introduces More Powerful Reporting and Map-Based Location Targeting NEW YORK – To help fuel growth in a challenging economic environment, marketers are investing more in performance-based search advertising. As a result, pay-per-click (PPC) campaigns are growing increasingly complex. To simplify marketers’ lives while delivering greater return on [...]

ZAGG Winner of Google TV Ads Contest

Otilia Otlacan | November 13, 2009 | 1 Comment

Advertisement for invisibleSHIELD Chosen by Viewer Voting, One of Three Winners SALT LAKE CITY – ZAGG Inc. (OTCBB: ZAGG), a leading producer of electronics accessories for protecting and enhancing the mobile experience, including the popular invisibleSHIELD™ and ZAGGaudio™ brands, announces they have been named a winner of Google TV Ads’ “TV For All Contest.” As [...]

Yield Software Introduces New Offering Enabling Agencies to Improve Search Marketing Margins, Staff Efficiency and Productivity

Otilia Otlacan | November 9, 2009 | 7 Comments

Yield Web Marketing Suite for Agencies, New Services Launch at ad:tech New York 2009 SAN MATEO, Calif. – Yield Software (http://www.yieldsoftware.com/) announced the launch of the Yield Web Marketing Suite for Agencies and the introduction of a range of new services at ad:tech New York 2009 at the Jacob Javits Convention Center. By combining and [...]

AdGooroo Expands Quarterly Search Engine Advertising Update for Q309

Otilia Otlacan | October 20, 2009 | 10 Comments

Latest quarterly report shows Bing lost eight percent of first page advertisers in third quarter; Google and Yahoo! held steady CHICAGO – AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, released its latest quarterly Search Engine Advertiser Update. The report contains eight pages of data, graphs and analysis on the [...]

Google Announces Third Quarter 2009 Results

Otilia Otlacan | October 19, 2009 | 2 Comments

MOUNTAIN VIEW, Calif. – Google Inc. (NASDAQ:GOOG) announced financial results for the quarter ended September 30, 2009. “Google had a strong quarter — we saw 7% year-over-year revenue growth despite the tough economic conditions,” said Eric Schmidt, CEO of Google. “While there is a lot of uncertainty about the pace of economic recovery, we believe [...]

Google Opens the New DoubleClick Ad Exchange

Otilia Otlacan | September 24, 2009 | 3 Comments

Open marketplace to help advertisers get better results and help publishers maximize their revenue Google announced that it is opening the new DoubleClick Ad Exchange, a real-time marketplace for display advertising space. By establishing an open marketplace where prices are set in a real-time auction, the Ad Exchange enables display ad space to be allocated [...]

Worldwide Online Ad Spending Contracts 5% in the Second Quarter, U.S. Loses 7%, According to IDC

Otilia Otlacan | August 13, 2009 | 0 Comments

FRAMINGHAM, Mass. – Worldwide spending on Internet advertising contracted for the second consecutive quarter, by 5%, to $13.9 billion from $14.7 billion in the same quarter a year ago. IDC’s Worldwide and U.S. Internet Ad Spend Report 2Q09 (forthcoming) found that all global regions posted losses, with the exception of the Asia/Pacific region and Japan, [...]

Google AdSense Now Allows Publishers to Filter Unwanted Ad Categories: More Troubles than Benefits?

Otilia Otlacan | August 10, 2009 | 2 Comments

… hold off on rejoicing, though! After this weekend’s maintenance downtime, Google’s AdSense contextual advertising platform completed the roll-out of a new feature to publishers – the ad category filtering. It’s been a long time wait for AdSense publishers, who were in much need to have a better control over the ads that populate their [...]

SearchForce Adds Support for Image Ads to Its Search Engine Marketing and Bid Optimization Platform

Otilia Otlacan | August 6, 2009 | 1 Comment

New Enhancements Center Upon Specific Placement and Associated Measurement of Contextual Image Ads on Google SAN MATEO, Calif. – SearchForce announced that it’s the first search engine marketing and bid optimization company to add support for content-rich image ads. SearchForce’s intelligent SEM management platform now allows users to dictate specific placement of image ads within [...]

Michael Jackson, Google and CNN – A Wacko Ad Story

Otilia Otlacan | June 27, 2009 | 2 Comments

What do Michael Jackson, CNN and Google have in common? Apparently, Excite(ment). Excite.co.uk, to be more precise. This unusual combination may come as a surprise but it’s all held together by the “power” of online advertising. A wacky one, if I may add… pun intended.

Topmost Positions Are Not Always the Most Profitable Ones for Advertisers in Search Engine Auctions

Otilia Otlacan | June 3, 2009 | 0 Comments

NEW YORK – In their new research paper entitled, “An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets,” NYU Stern Professors Anindya Ghose and Sha Yang challenge the prevailing viewpoint that the topmost positions are always the most profitable ones for advertisers in search engine auctions. This is the first published study [...]