Q4 2009 Search Advertising Report


The AdGooroo Q4 2009 Search Engine Advertising Report is now available for download. You may access this report at no charge (link below).

Highlights of the Q4 2009 Search Advertising Report
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Posted in Ad Groups & Agencies, Ad Networks and Platforms, Digital Marketing, Google AdWords, Internet Marketing Services, Internet Strategy, Marketing Strategy, Online Media, Search Marketing (SEM)Comments (0)

Google Announces Fourth Quarter and Fiscal Year 2009 Results


MOUNTAIN VIEW, Calif. – Google Inc. (NASDAQ:GOOG) announced financial results for the quarter and the fiscal year ended December 31, 2009.

“Google had a strong fourth quarter, with 17% year over year revenue growth,” said Eric Schmidt, CEO of Google. “Given that the global economy is still in the early days of recovery, this was an extraordinary end to the year. Our performance in 2009 underscored the strength of our management team, the resilience of our business model and the pace of innovation within our product and engineering teams, which continued unabated throughout the downturn. As we enter 2010, we remain hugely optimistic about the internet and are continuing to invest heavily in technological innovation for the benefit not only of our users and customers, but also the wider web.”
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AdGooroo Report Shows Q4 Gains, a Decrease in Active Advertisers for Google


Quarterly Search Engine Advertiser Update shows a 12.5 percent increase in Google ad spend across top retailers and other data on Q4 performance at the big 3 engines

CHICAGO – AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, released its latest quarterly Search Engine Advertiser Update. The report’s findings demonstrate a near 13 percent increase in ad spend for the top 80 US retailers on Google, despite a 5 percent decrease in active advertisers.
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Clickable Empowers Marketers To Simply Manage Larger and More Complex Search Campaigns


New Version Of Clickable’s Award-Winning Search Advertising Solution Introduces More Powerful Reporting and Map-Based Location Targeting

NEW YORK – To help fuel growth in a challenging economic environment, marketers are investing more in performance-based search advertising. As a result, pay-per-click (PPC) campaigns are growing increasingly complex. To simplify marketers’ lives while delivering greater return on investment, Clickable introduced Version 2.2 of its Pro search-management solution.
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ZAGG Winner of Google TV Ads Contest


Advertisement for invisibleSHIELD Chosen by Viewer Voting, One of Three Winners

SALT LAKE CITY – ZAGG Inc. (OTCBB: ZAGG), a leading producer of electronics accessories for protecting and enhancing the mobile experience, including the popular invisibleSHIELD™ and ZAGGaudio™ brands, announces they have been named a winner of Google TV Ads’ “TV For All Contest.” As one of three winners, ZAGG will receive $25,000 of national TV advertising on Google TV Ads.
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Posted in Ad Creatives Showcase, Ad Networks and Platforms, Ad Products, Google, Google AdWords, TV & Cable AdvertisingComments (1)

Yield Software Introduces New Offering Enabling Agencies to Improve Search Marketing Margins, Staff Efficiency and Productivity


Yield Web Marketing Suite for Agencies, New Services Launch at ad:tech New York 2009

SAN MATEO, Calif. – Yield Software (http://www.yieldsoftware.com/) announced the launch of the Yield Web Marketing Suite for Agencies and the introduction of a range of new services at ad:tech New York 2009 at the Jacob Javits Convention Center.

By combining and automating the three key elements of search marketing – paid search, natural search and landing page optimization – within a single, secure system, the Yield Web Marketing Suite for Agencies enables agencies to lower costs, increase efficiency and improve margins.
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Posted in Ad Groups & Agencies, Ad Networks and Platforms, Ad Operations, Ad Products, Ads by Pricing, CPC, Google AdWords, Internet Marketing Services, Online Advertising Challenges, ROI Measurement, Search Marketing (SEM)Comments (7)

AdGooroo Expands Quarterly Search Engine Advertising Update for Q309


Latest quarterly report shows Bing lost eight percent of first page advertisers in third quarter; Google and Yahoo! held steady

CHICAGO – AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, released its latest quarterly Search Engine Advertiser Update. The report contains eight pages of data, graphs and analysis on the performance of Google, Yahoo! and Bing during Q3 2009 and incorporates a new set of information not available in AdGooroo’s previous quarterly reports, the Most Expensive Keywords by Search Engine table.
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Posted in Ad Metrics, Ad Networks and Platforms, Ad Operations, Ads by Pricing, CPC, Click Fraud and Spam, Google AdWords, Internet Marketing Services, Online Advertising Challenges, ROI Measurement, Reports and Studies, Search Marketing (SEM)Comments (10)

Google Announces Third Quarter 2009 Results


Ad Operations OnlineMOUNTAIN VIEW, Calif. – Google Inc. (NASDAQ:GOOG) announced financial results for the quarter ended September 30, 2009.

“Google had a strong quarter — we saw 7% year-over-year revenue growth despite the tough economic conditions,” said Eric Schmidt, CEO of Google. “While there is a lot of uncertainty about the pace of economic recovery, we believe the worst of the recession is behind us and now feel confident about investing heavily in our future.”

Q3 Financial Summary
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