Category Page for: Google AdWords

Greenlight’s Paid Search Platform Recognised at E-Consultancy Awards

» by Otilia Otlacan December 15th, 2008 at 10:00 am » Comments (0)

- SearchSentry™ highly commended for Innovation in Paid Search - LONDON - Greenlight’s brand defense platform, SearchSentry™, has been highly commended at the inaugural E-consultancy Innovation Awards 2008. The product was entered into the Innovation in Paid Search and PPC category. Specialist search marketing agency Greenlight developed SearchSentry™ in May 2008 in response to Google’s decision to allow UK and Ireland advertisers to bid on trademarked keywords. The platform works to protect brands online by monitoring competitor and affiliate activity by providing brand managers with detailed information on who is bidding on their brands. It then mines the data collected so that ...more »

Search Engine Strategies (SES) Training Provides Intensive SEO, SEM Training for Chicago Marketers

» by Otilia Otlacan December 10th, 2008 at 9:00 am » Comments (0)

CHICAGO - Learning new search engine marketing (SEM) and search engine optimization (SEO) techniques that are cost-effective is at the heart of Search Engine Strategies Training (http://www.SearchEngineStrategies.com/chicago/training.html) slated for December 12, 2008, at the Chicago Hilton. The day of thorough, hands-on training with six sessions to choose from is designed to put theory into practice in a highly interactive environment. The SEM/SEO training immediately follows the Search Engine Strategies (SES) Chicago conference, running December 8-11, 2008, also at the Hilton. Aimed at consultants, site designers, website owners, in-house marketing professionals, among others, this in-depth training occurs in a small class setting ...more »

Hallmark Channel and Google to Form Strategic TV Advertising Agreement

» by Otilia Otlacan December 8th, 2008 at 10:45 am » Comments (0)

Agreement Gives Advertisers Access to Hallmark Channel Family-Friendly Programming NEW YORK & MOUNTAIN VIEW, Calif. - Hallmark Channel and Google (NASDAQ:GOOG) announced a strategic agreement to offer advertisers access to high-quality family-friendly programming through the Google TV Ads program. Advertisers will now be able to reach even more viewers by using Google TV Ads platform to place ads on both Hallmark Channel and Hallmark Movie Channel. In November, Hallmark Channel was seen in 86 million homes across the U.S. and over the past year has consistently ranked in the top ten prime time ratings. The network will air in 2009 more than ...more »

Circulating Campaigns on Google and YouTube is now Possible for Smart AdServer clients

» by Otilia Otlacan November 21st, 2008 at 10:45 am » Comments (0)

Paris, 20 November 2008 – Smart AdServer, a leader in Europe in the adserving and digital marketing fields, announced that it has obtained Google certification for the circulation of online advertising campaigns on the "Google Content Network" as well as on YouTube. Google content network, one of two Google network components, is made up of many hundreds of thousands of Internet sites, web pages and blogs which have joined the AdSense Google network in order to be able to display contextual advertising. Now certified by Google, Smart AdServer is among the first European Adservers to meet the technical requirements implemented by ...more »

Google Ad Planner Comes Out of Private Beta, Does Not Work Though

» by Otilia Otlacan November 11th, 2008 at 7:01 pm » Comments (0)

The Google AdWords folks have just announced the opening of Google Ad Planner, Google's newest service for advertisers and agencies. Previously launched in private beta, Google Ad Planner has opened for everyone and comes with some pretty cool features. However... history repeats: as with the opening of Ad Manager, when the system has just become unavailable, Ad Planner too seems to have gone wild and appears to be either down or having serious issues. Many report to have tried to sign up, but are facing a blank page instead. Until the issues resolve, read below the official announcement and list of features: more »

Yahoo! Announces Termination of Services Agreement by Google

» by Otilia Otlacan November 6th, 2008 at 12:38 pm » Comments (0)

SUNNYVALE, Calif. - Yahoo! Inc. (Nasdaq: YHOO), a leading global Internet company, today announced that Google has terminated the advertising services agreement the companies announced in June. Yahoo! continues to believe in the benefits of the agreement and is disappointed that Google has elected to withdraw from the agreement rather than defend it in court. Google notified Yahoo! of its refusal to move forward with implementation of the agreement following indication from the Department of Justice that it would seek to block it, despite Yahoo!’s proposed revisions to address the DOJ’s concerns. While the implementation of the services agreement with Google ...more »

Industry Click Fraud Rate Hovers at 16 Percent for Third Quarter 2008

» by Otilia Otlacan October 29th, 2008 at 10:45 am » Comments (0)

Click Fraud Traffic from Botnets Rises 10 Percent; Botnets Grow to Make Up More than 27 Percent of All Click Fraud AUSTIN, Texas - Click Forensics™, Inc. released industry pay-per-click (PPC) fraud figures for the third quarter 2008 from the search advertising industry’s leading independent click fraud reporting service – the Click Fraud Index™ (www.ClickFraudIndex.com). Now in its third year, the Click Fraud Index monitors and reports on data gathered from the Click Fraud Network™, which more than 4,500 online advertisers and agencies have joined. The Click Fraud Network provides statistically significant industry PPC data collected from online advertising campaigns for both ...more »

magnify360 Launches Google Cost Optimizer

» by Otilia Otlacan October 22nd, 2008 at 10:50 am » Comments (0)

Leader in Landing Page Optimization Offers Search Marketers a New Tool to Optimize Campaigns and Combat Falling Budgets LOS ANGELES - Built specifically for search marketers and agencies running Google AdWords campaigns, magnify360 (www.magnify360.com), a leading provider of conversion optimization solutions, today unveiled a new tool, called the Google Cost Optimizer. The new tool provides unmatched visibility into the performance of campaigns, allowing for unprecedented end-to-end performance management and rapid optimization of landing pages. magnify360 will launch comparable tools for other advertising and affiliate networks, all of which will eventually feed into a single interface on the magnify360 Platform. Google Cost Optimizer ...more »

Google Announces Third Quarter 2008 Results

» by Otilia Otlacan October 20th, 2008 at 11:00 am » Comments (1)

MOUNTAIN VIEW, Calif. - Google Inc. (NASDAQ:GOOG) today announced financial results for the quarter ended September 30, 2008. “We had a good third quarter with strong traffic and revenue growth across all of our major geographies thanks to the underlying strength of our core search and ads business. The measurability and ROI of search-based advertising remain key assets for Google,” said Eric Schmidt, CEO of Google. “While we are realistic about the poor state of the global economy, we will continue to manage Google for the long term, driving improvements to search and ads, while also investing in future growth areas ...more »

Google TV Ads Platform Adds BLOOMBERG TV to U.S. Inventory

» by Otilia Otlacan October 7th, 2008 at 11:17 am » Comments (0)

Google to Bring New Advertising Clients to the BLOOMBERG TELEVISION® Network NEW YORK & MOUNTAIN VIEW, Calif. - Continuing efforts to make television advertising more relevant, accountable and measurable, Google (NASDAQ:GOOG) announced today that the BLOOMBERG TELEVISION® network will make national cable advertising time in the U.S. available through the Google TV Ads™ platform. By offering self-service buying opportunities through Google TV Ads, the BLOOMBERG TELEVISION network will expand its reach to a wider range of advertisers, including those that are new to the medium. more »