Category Page for: Google AdSense

Google AdSense and DoubleClick Integration: Google Ads Now Served Through DoubleClick (beta)

» by Otilia Otlacan December 8th, 2008 at 4:44 pm » Comments (0)

I've been repeatedly asked over the past several days what is going on in regard to the eagerly awaited Google AdSense - DoubleClick DFP integration, particularly since a number of people have noticed Google ads that appear to be served through DoubleClick. Here's an updated summary for all of you interested in the matter: 1. The integration AdSense - DoubleClick was originally scheduled to be included in the DoubleClick DFP fall release 2008 - there's been even a premature announcement from DoubleClick concerning this. However, the release did not include support for AdSense. 2. Currently, AdSense integration is mentioned in DFP as being ...more »

comScore Media Metrix Ranks Top 50 U.S. Web Properties for October 2008

» by Otilia Otlacan November 25th, 2008 at 9:30 am » Comments (0)

U.S. Presidential Race Drives Americans Online for Election News Halloween and Early Holiday Browsing Boost Traffic to Retail Sites RESTON, VA, November 20, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for October 2008 based on data from the comScore Media Metrix service. The U.S. presidential election, Halloween and the approaching holiday season were significant drivers of Internet traffic for the month. “The historic presidential race had millions of Americans glued to their computers for the latest news during the final stretch of ...more »

Circulating Campaigns on Google and YouTube is now Possible for Smart AdServer clients

» by Otilia Otlacan November 21st, 2008 at 10:45 am » Comments (0)

Paris, 20 November 2008 – Smart AdServer, a leader in Europe in the adserving and digital marketing fields, announced that it has obtained Google certification for the circulation of online advertising campaigns on the "Google Content Network" as well as on YouTube. Google content network, one of two Google network components, is made up of many hundreds of thousands of Internet sites, web pages and blogs which have joined the AdSense Google network in order to be able to display contextual advertising. Now certified by Google, Smart AdServer is among the first European Adservers to meet the technical requirements implemented by ...more »

Industry Click Fraud Rate Hovers at 16 Percent for Third Quarter 2008

» by Otilia Otlacan October 29th, 2008 at 10:45 am » Comments (0)

Click Fraud Traffic from Botnets Rises 10 Percent; Botnets Grow to Make Up More than 27 Percent of All Click Fraud AUSTIN, Texas - Click Forensics™, Inc. released industry pay-per-click (PPC) fraud figures for the third quarter 2008 from the search advertising industry’s leading independent click fraud reporting service – the Click Fraud Index™ (www.ClickFraudIndex.com). Now in its third year, the Click Fraud Index monitors and reports on data gathered from the Click Fraud Network™, which more than 4,500 online advertisers and agencies have joined. The Click Fraud Network provides statistically significant industry PPC data collected from online advertising campaigns for both ...more »

DoubleClick DART for Publishers (DFP) 2008 Fall Release: Still No AdSense Integration

» by Otilia Otlacan October 21st, 2008 at 10:03 am » Comments (1)

An email I received yesterday announced the availability of the 2008 Fall Release of DART for Publishers (DFP). Most of you have probably waited for it with great excitement, since the pre-release announced that AdSense integration with DoubleClick DFP will be made available. You'll be then disappointed to find out that, once again, AdSense in DFP will be available soon, but just not yet. "Please be on the lookout for an e-mail announcing the availability of AdSense in DFP soon", is what the official release letter says. "We have decided to delay the release to further enhance both the trafficking and ...more »

Google Announces Third Quarter 2008 Results

» by Otilia Otlacan October 20th, 2008 at 11:00 am » Comments (1)

MOUNTAIN VIEW, Calif. - Google Inc. (NASDAQ:GOOG) today announced financial results for the quarter ended September 30, 2008. “We had a good third quarter with strong traffic and revenue growth across all of our major geographies thanks to the underlying strength of our core search and ads business. The measurability and ROI of search-based advertising remain key assets for Google,” said Eric Schmidt, CEO of Google. “While we are realistic about the poor state of the global economy, we will continue to manage Google for the long term, driving improvements to search and ads, while also investing in future growth areas ...more »

KickApps Video Players Support Drag-and-Drop Video Advertising Solutions for Ad Networks and Publisher Direct Sales

» by Otilia Otlacan October 3rd, 2008 at 9:00 am » Comments (0)

New Features Makes it Easier For Web Publishers to Monetize Online Video NEW YORK - KickApps (www.kickapps.com), the industry’s leading on-demand social media, video player and widget platform, today announced that it has made it extremely easy for web publishers to add video advertising into their editorial and user-generated videos using the KickApps Widget & Video Player Studio. With drag-and-drop ease, it is now possible to add translucent overlay, interstititial, pre- and post-roll video, and other new video advertising formats to all KickApps powered video players. As part of this new feature, KickApps supports out-of-the-box integration from Google AdSense for Video, ...more »

Google Certifies DirectServe from TruEffect to Serve Ads

» by Otilia Otlacan September 4th, 2008 at 10:20 am » Comments (0)

DirectServe Puts Advertisers in a Direct Relationship with Their Customers across the Google AdSense Content Network BROOMFIELD, Colorado - TruEffect, a provider of next-generation advertising technology, today announced that its patent-pending DirectServe™ Technology has been certified across Google’s AdSense content network. DirectServe™ is currently the only solution certified by Google to deliver display advertisements from an advertiser’s own Web domain on Web sites participating in Google’s new content network. DirectServe enables advertisers to create a direct relationship with consumers visiting Web sites on the Google content network by targeting them with the right message at the right time, within the context ...more »

Google Chrome: A New Take on the Browser, Or New Ad And User Targeting Opportunities?

» by Otilia Otlacan September 3rd, 2008 at 12:34 am » Comments (0)

No doubt you have already heard of Google's newly launched browser Chrome, based on Chromium's open source platform. Whether Chrome will quickly eat up market share from IE and Firefox or if it will just end up at the bottom of the playground, remains to be seen. I've been trying it for the past several hours and, while the controls are still a bit awkward, the performance is good. Still, Google Chrome in itself is not what I wanted to bring your attention to: it's the window (pun intended!) of opportunity it opens for Google in regard to gathering even more ...more »

Google Ad Manager out of Beta; All AdSense Publishers Can Use It

» by Otilia Otlacan August 27th, 2008 at 10:47 am » Comments (1)

An earlier blog post from the Google AdSense team announces that Google's free ad serving platform, Ad Manager, is now freely available to all AdSense publishers. While this is good news for all small and mid-sized publishers who cannot afford the ad serving fees of DoubleClick DFP or another professional ad serving solution, the AdSense team does not address two very important aspects in their announcement: all publishers can now have their Google ads open in a new window and can have Google ads displaying in more than 3 ad units. more »