Google Announces Fourth Quarter and Fiscal Year 2009 Results


MOUNTAIN VIEW, Calif. – Google Inc. (NASDAQ:GOOG) announced financial results for the quarter and the fiscal year ended December 31, 2009.

“Google had a strong fourth quarter, with 17% year over year revenue growth,” said Eric Schmidt, CEO of Google. “Given that the global economy is still in the early days of recovery, this was an extraordinary end to the year. Our performance in 2009 underscored the strength of our management team, the resilience of our business model and the pace of innovation within our product and engineering teams, which continued unabated throughout the downturn. As we enter 2010, we remain hugely optimistic about the internet and are continuing to invest heavily in technological innovation for the benefit not only of our users and customers, but also the wider web.”
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comScore Releases December 2009 Ranking of Top Ad Networks


AOL Advertising Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world reported the top 15 ad networks based on their reach among U.S. Internet users in December 2009. The ranking showed that AOL Advertising remains the top ad network, reaching 187 million U.S. Internet users, or 91 percent of the total audience, followed by Yahoo! Network (180.9 million) and Google Ad Network (178.1 million). The fastest growing ad network by audience reach among the top 15 was Microsoft Media Network U.S., which grew 31 percent versus year ago, followed by Collective Network (up 22 percent) and Audience Science (up 16 percent).
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Posted in Ad Metrics, Ad Networks and Platforms, Ad Operations, Adconion, Collective Media, Google AdSense, Internet Marketing Services, Online Media, Reports and Studies, Specific Media, Tribal Fusion, Yahoo APT, comScore, interCLICKComments (1)

Google Announces Third Quarter 2009 Results


Ad Operations OnlineMOUNTAIN VIEW, Calif. – Google Inc. (NASDAQ:GOOG) announced financial results for the quarter ended September 30, 2009.

“Google had a strong quarter — we saw 7% year-over-year revenue growth despite the tough economic conditions,” said Eric Schmidt, CEO of Google. “While there is a lot of uncertainty about the pace of economic recovery, we believe the worst of the recession is behind us and now feel confident about investing heavily in our future.”

Q3 Financial Summary
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Google Opens the New DoubleClick Ad Exchange


Ad Operations OnlineOpen marketplace to help advertisers get better results and help publishers maximize their revenue

Google announced that it is opening the new DoubleClick Ad Exchange, a real-time marketplace for display advertising space.

By establishing an open marketplace where prices are set in a real-time auction, the Ad Exchange enables display ad space to be allocated much more efficiently and easily across the web.
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Posted in Ad Groups & Agencies, Ad Networks and Platforms, Ad Operations, Ad Products, Ad Serving, DoubleClick DFP, Google, Google AdSense, Google AdWordsComments (3)

Google AdSense Now Allows Publishers to Filter Unwanted Ad Categories: More Troubles than Benefits?


… hold off on rejoicing, though!

After this weekend’s maintenance downtime, Google’s AdSense contextual advertising platform completed the roll-out of a new feature to publishers – the ad category filtering. It’s been a long time wait for AdSense publishers, who were in much need to have a better control over the ads that populate their sites.

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Posted in Ad Networks and Platforms, Ad Operations, Ad Products, Ad Targeting, Ads by Pricing, CPC, CPM, Google, Google AdSense, Google AdWordsComments (2)

Google Announces Second Quarter 2009 Results


Ad Operations OnlineMOUNTAIN VIEW, Calif. – Google Inc. (NASDAQ:GOOG) announced financial results for the quarter ended June 30, 2009.

“Google had a very good quarter, especially given the continued macro-economic downturn. While most of the world’s largest economies shrank, Google’s year-over-year revenues were up 3%. These results highlight the enduring strength of our business model and our responsible efforts to manage expenses in a way that puts us in a good position for the economic upturn, when it occurs,” said Eric Schmidt, CEO of Google. “We remain focused on investing in technical innovation to drive growth in our core and new businesses.”
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IncrediMail Renews AdSense Contract with Google for Two Years


TEL AVIV, Israel – IncrediMail Ltd. (NASDAQ: MAIL) (www.incredimail-corp.com), an Internet company, announced that it has reached a new, two-year direct agreement with Google Inc. (NASDAQ: GOOG). Although terms of the agreement were not disclosed, IncrediMail’s CEO Ofer Adler said, “We are very happy with the agreement.”
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Posted in Ad Networks and Platforms, Ad Operations, Ad Products, Google AdSense, Internet Strategy, Marketing StrategyComments (3)

Michael Jackson, Google and CNN – A Wacko Ad Story


What do Michael Jackson, CNN and Google have in common? Apparently, Excite(ment). Excite.co.uk, to be more precise.

This unusual combination may come as a surprise but it’s all held together by the “power” of online advertising. A wacky one, if I may add… pun intended.
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