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	<title>Ad Operations Online &#187; Ad Networks and Platforms</title>
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	<link>http://www.adoperationsonline.com</link>
	<description>Daily news on Ad Operations, Ad Networks, Ad Trafficking, Online Advertising, Online Marketing. The newest and most comprehensive Ad Ops resource for businesses and professionals alike.</description>
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		<title>WHERE Launches Hyper-Local Mobile Advertising Network</title>
		<link>http://www.adoperationsonline.com/2010/03/15/where-launches-hyper-local-mobile-advertising-network/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/03/15/where-launches-hyper-local-mobile-advertising-network/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 07:30:00 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Targeting]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[canaccord adams]]></category>
		<category><![CDATA[geocade]]></category>
		<category><![CDATA[Greg Sterling]]></category>
		<category><![CDATA[jambase]]></category>
		<category><![CDATA[jeff rath]]></category>
		<category><![CDATA[local search advertising]]></category>
		<category><![CDATA[location-based advertising]]></category>
		<category><![CDATA[mocospace]]></category>
		<category><![CDATA[opus sresearch]]></category>
		<category><![CDATA[sterling market intelligence]]></category>
		<category><![CDATA[Superpages.com]]></category>
		<category><![CDATA[Walt Doyle]]></category>
		<category><![CDATA[where ads]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6844</guid>
		<description><![CDATA[WHERE Ads™ Connects Consumers and Merchants
BOSTON &#8211; WHERE®, North America’s leading local search and recommendation service in mobile, announced the launch of WHERE Ads™, a hyper-local advertising network. With millions of users, WHERE is a top ranked service on all major smart phones. WHERE Ads was initially built to deliver local ads to the WHERE [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/03/15/where-launches-hyper-local-mobile-advertising-network/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sometrics to Power Advertiser-Based Offers on IGG&#8217;s MMO Gaming Portals</title>
		<link>http://www.adoperationsonline.com/2010/03/15/sometrics-to-power-advertiser-based-offers-on-iggs-mmo-gaming-portals/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/03/15/sometrics-to-power-advertiser-based-offers-on-iggs-mmo-gaming-portals/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 07:15:45 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ads by Display]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[In-Game Ads]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[ecpm gaming sites]]></category>
		<category><![CDATA[game developers conference]]></category>
		<category><![CDATA[gaming ad network]]></category>
		<category><![CDATA[global gaming audience]]></category>
		<category><![CDATA[i got games]]></category>
		<category><![CDATA[Ian Swanson]]></category>
		<category><![CDATA[igg]]></category>
		<category><![CDATA[in-game advertising]]></category>
		<category><![CDATA[kevin xu]]></category>
		<category><![CDATA[mmo gaming portals]]></category>
		<category><![CDATA[mmorpg]]></category>
		<category><![CDATA[Sometrics]]></category>
		<category><![CDATA[virtual currency monetization]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6842</guid>
		<description><![CDATA[IGG’s 15 Million Registered Players Gain Access to Sometrics Offers to Earn Points Redeemable Within IGG Games; Announced at GDC in San Francisco
Game Developers Conference 2010
LOS ANGELES &#8211; Sometrics (www.Sometrics.com) and IGG, Inc. (www.IGG.com) announced that they have partnered to provide advertiser-based offers to the 15 million registered players of IGG’s 15 popular MMO online [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/03/15/sometrics-to-power-advertiser-based-offers-on-iggs-mmo-gaming-portals/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>TagMan Closes $1.3 Million First-Round Investment, Pace of Activity in US Market to Accelerate</title>
		<link>http://www.adoperationsonline.com/2010/03/12/tagman-closes-1-3-million-first-round-investment-pace-of-activity-in-us-market-to-accelerate/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/03/12/tagman-closes-1-3-million-first-round-investment-pace-of-activity-in-us-market-to-accelerate/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 09:39:46 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[ad tag management]]></category>
		<category><![CDATA[andy phillipps]]></category>
		<category><![CDATA[cambridge angels]]></category>
		<category><![CDATA[cambridge phenomenon]]></category>
		<category><![CDATA[john taysom]]></category>
		<category><![CDATA[john yeomans]]></category>
		<category><![CDATA[Jonathan Baron]]></category>
		<category><![CDATA[london business school]]></category>
		<category><![CDATA[online campaign tracking]]></category>
		<category><![CDATA[online tag tracking]]></category>
		<category><![CDATA[paul cook]]></category>
		<category><![CDATA[pixel management system]]></category>
		<category><![CDATA[robert brady]]></category>
		<category><![CDATA[tag pixel solution]]></category>
		<category><![CDATA[tagman]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6835</guid>
		<description><![CDATA[NEW YORK, NY -  TagMan, the one-tag/pixel solution to the problems of online campaign tracking, announced it has closed a first-round of external financing led by Cambridge Angels and the London Business School E100.
Cambridge Angels investors include John Taysom, whose early stage internet investments include Advertising.com, Yahoo!, Forbes.com and infoseek and Andy Phillipps, formerly CEO [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/03/12/tagman-closes-1-3-million-first-round-investment-pace-of-activity-in-us-market-to-accelerate/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Adconion Launches Suite of Online Video Products with Joost Video Network</title>
		<link>http://www.adoperationsonline.com/2010/03/11/adconion-launches-suite-of-online-video-products-with-joost-video-network/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/03/11/adconion-launches-suite-of-online-video-products-with-joost-video-network/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 07:30:00 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Adconion]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Ads by Display]]></category>
		<category><![CDATA[In-Stream Ads]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Mid-roll Ads]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Post-roll Ads]]></category>
		<category><![CDATA[Pre-roll Ads]]></category>
		<category><![CDATA[Video Ads]]></category>
		<category><![CDATA[Video Platforms]]></category>
		<category><![CDATA[ad networks]]></category>
		<category><![CDATA[Adconion Media Group]]></category>
		<category><![CDATA[cliff paulson]]></category>
		<category><![CDATA[global audience network]]></category>
		<category><![CDATA[in-banner video advertising]]></category>
		<category><![CDATA[in-stream video advertising networks]]></category>
		<category><![CDATA[joost video network]]></category>
		<category><![CDATA[midroll video ads]]></category>
		<category><![CDATA[online video ad inventory]]></category>
		<category><![CDATA[postroll video ads]]></category>
		<category><![CDATA[preroll video ads]]></category>
		<category><![CDATA[stephen hunt]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6828</guid>
		<description><![CDATA[Provides complete online video advertising solutions with reach and quality of a portal combined with the scale and efficiency of a network
SANTA MONICA, Calif. &#8211; Adconion Media Group (www.adconion.com), the largest independent global audience and content network, introduced the Joost Video Network, a complete suite of online video advertising products and services. The Joost Video [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/03/11/adconion-launches-suite-of-online-video-products-with-joost-video-network/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AdCloud Media Refines Technology to Deliver Better Targeting Options for Clients</title>
		<link>http://www.adoperationsonline.com/2010/03/10/adcloud-media-refines-technology-to-deliver-better-targeting-options-for-clients/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/03/10/adcloud-media-refines-technology-to-deliver-better-targeting-options-for-clients/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 07:15:36 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Targeting]]></category>
		<category><![CDATA[Ads by Pricing]]></category>
		<category><![CDATA[CPC]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[ad targeting options]]></category>
		<category><![CDATA[adcloud media]]></category>
		<category><![CDATA[distributed cloud computing]]></category>
		<category><![CDATA[george nassef]]></category>
		<category><![CDATA[gerald owens]]></category>
		<category><![CDATA[interactive advertising]]></category>
		<category><![CDATA[mysql database replication]]></category>
		<category><![CDATA[php web caching]]></category>
		<category><![CDATA[screen on the fly]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6820</guid>
		<description><![CDATA[NEW YORK &#8211; AdCloud® Media announced that it has started delivering sophisticated targeting options to clients, who are trying to reach prospective customers through interactive advertising.
Specifically, the firm, which caters to both ends of the spectrum – Web site publishers and advertisers, is offering targeting down to the state level. In the coming months, AdCloud [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/03/10/adcloud-media-refines-technology-to-deliver-better-targeting-options-for-clients/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>pubMarketplace Launches Ad Tag Cloud 2.0</title>
		<link>http://www.adoperationsonline.com/2010/03/10/pubmarketplace-launches-ad-tag-cloud-2-0/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/03/10/pubmarketplace-launches-ad-tag-cloud-2-0/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 07:00:33 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[IAB]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Search Marketing (SEM)]]></category>
		<category><![CDATA[ad tag cloud]]></category>
		<category><![CDATA[ad unit]]></category>
		<category><![CDATA[admarketplace]]></category>
		<category><![CDATA[engaging ad unit]]></category>
		<category><![CDATA[fox audience network]]></category>
		<category><![CDATA[Google AdSense]]></category>
		<category><![CDATA[jamie hill]]></category>
		<category><![CDATA[pubmarketplace]]></category>
		<category><![CDATA[search advertising]]></category>
		<category><![CDATA[warren kay]]></category>
		<category><![CDATA[web content publishers]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6818</guid>
		<description><![CDATA[An Award-Winning Ad Unit for Web Publishers
Ad Tag Cloud 2.0 Also Receives Industry Innovation Award
New York, NY – adMarketplace, Inc. announced the launch of version 2.0 of its Ad Tag Cloud, an engaging ad unit that brings the yield of search advertising to content publishers.

The Ad Tag Cloud 2.0 presents website visitors with a dozen [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/03/10/pubmarketplace-launches-ad-tag-cloud-2-0/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mpire Adds Proactive Ad Blocking And Real-Time Alerting Capabilities To Award-Winning AdXpose Suite Of Ad Analytics Solutions</title>
		<link>http://www.adoperationsonline.com/2010/03/09/mpire-adds-proactive-ad-blocking-and-real-time-alerting-capabilities-to-award-winning-adxpose-suite-of-ad-analytics-solutions/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/03/09/mpire-adds-proactive-ad-blocking-and-real-time-alerting-capabilities-to-award-winning-adxpose-suite-of-ad-analytics-solutions/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 07:30:31 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Audience Measurement]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[ROI Measurement]]></category>
		<category><![CDATA[ad blocking solutions]]></category>
		<category><![CDATA[ad creative optimization]]></category>
		<category><![CDATA[ad optimization technology]]></category>
		<category><![CDATA[advertising verification]]></category>
		<category><![CDATA[adxpose]]></category>
		<category><![CDATA[adxpose ad blocker]]></category>
		<category><![CDATA[alwayson onmedia]]></category>
		<category><![CDATA[audience science]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[daryl mcnutt]]></category>
		<category><![CDATA[demand side platforms]]></category>
		<category><![CDATA[demographic campaign performance]]></category>
		<category><![CDATA[Jeff Hirsch]]></category>
		<category><![CDATA[kirby winfield]]></category>
		<category><![CDATA[mpire]]></category>
		<category><![CDATA[online ad campaigns]]></category>
		<category><![CDATA[user engagement data]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6812</guid>
		<description><![CDATA[AudienceScience Leverages AdXpose to Help Protect Clients&#8217; Brands
Mpire Partners With comScore to Enhance AdXpose’s Demographic Campaign Performance
New York City – Mpire, the market-leading advertising verification and optimization technology company, announced that it has added proactive ad blocking to its patent-pending AdXpose™, a comprehensive suite of solutions and services that significantly improve the performance of online [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/03/09/mpire-adds-proactive-ad-blocking-and-real-time-alerting-capabilities-to-award-winning-adxpose-suite-of-ad-analytics-solutions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Forbes.com Serves Up More Relevant Content with Omniture Online Marketing Suite</title>
		<link>http://www.adoperationsonline.com/2010/03/09/forbes-com-serves-up-more-relevant-content-with-omniture-online-marketing-suite/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/03/09/forbes-com-serves-up-more-relevant-content-with-omniture-online-marketing-suite/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 07:15:25 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Revenue Optimization]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Forbes.com]]></category>
		<category><![CDATA[mike smith]]></category>
		<category><![CDATA[multichannel business initiatives]]></category>
		<category><![CDATA[Omniture]]></category>
		<category><![CDATA[omniture digital]]></category>
		<category><![CDATA[omniture online marketing suite]]></category>
		<category><![CDATA[omniture test and target]]></category>
		<category><![CDATA[online business optimization software;]]></category>
		<category><![CDATA[online visitor acquisition]]></category>
		<category><![CDATA[strategic optimization experts]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6810</guid>
		<description><![CDATA[SAN JOSE, Calif. &#8211; Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, announced that Forbes.com has expanded its relationship with Omniture by selecting Omniture Test&#38;Target and Omniture Digital, a full-service consulting group of strategic optimization experts, to continuously improve their reader&#8217;s satisfaction and online experience.

“At Forbes, we focus on [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Omniture Announces Display Advertising Solutions for Increased Return on Ad Spend</title>
		<link>http://www.adoperationsonline.com/2010/03/08/omniture-announces-display-advertising-solutions-for-increased-return-on-ad-spend/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/03/08/omniture-announces-display-advertising-solutions-for-increased-return-on-ad-spend/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 07:45:35 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[24/7 Real Media]]></category>
		<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
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		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Revenue Optimization]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Ad Targeting]]></category>
		<category><![CDATA[Ads by Creative]]></category>
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		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Display Ads]]></category>
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		<category><![CDATA[Online Advertising Challenges]]></category>
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		<category><![CDATA[Josh James]]></category>
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		<category><![CDATA[stuart watson]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6806</guid>
		<description><![CDATA[Omniture Expanding Online Marketing Suite with New Display Targeting Solutions for Advertisers and Publishers; Working with Leading Display Ad Service Providers
SALT LAKE CITY &#8211; Omniture Summit 2010

Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, announced several new solutions to help advertisers and publishers easily segment and target critical audiences [...]]]></description>
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		</item>
		<item>
		<title>RMG Networks and The New York Times Launch Digital Place-Based Network</title>
		<link>http://www.adoperationsonline.com/2010/03/08/rmg-networks-and-the-new-york-times-launch-digital-place-based-network/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/03/08/rmg-networks-and-the-new-york-times-launch-digital-place-based-network/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 07:15:38 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[IAB]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[danoo]]></category>
		<category><![CDATA[digital place based network]]></category>
		<category><![CDATA[dynamic ad unit]]></category>
		<category><![CDATA[garry mcguire]]></category>
		<category><![CDATA[iab standard ads]]></category>
		<category><![CDATA[murray gaylord]]></category>
		<category><![CDATA[NYTimes.com]]></category>
		<category><![CDATA[rmg networks]]></category>
		<category><![CDATA[The New York Times]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6802</guid>
		<description><![CDATA[‘NYTimes.com Today’ Delivers News, Information and Video Content Exclusively From NYTimes.com to Over 800 Venues in Major Cities
NEW YORK &#38; SAN FRANCISCO &#8211; RMG Networks and The New York Times have announced the launch of “NYTimes.com Today”, a fully-branded NYTimes.com content experience for readers on the move. This digital place-based network features the latest news [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/03/08/rmg-networks-and-the-new-york-times-launch-digital-place-based-network/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Q4 2009 Search Advertising Report</title>
		<link>http://www.adoperationsonline.com/2010/03/08/q4-2009-search-advertising-report/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/03/08/q4-2009-search-advertising-report/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 07:00:20 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Search Marketing (SEM)]]></category>
		<category><![CDATA[AdGooroo]]></category>
		<category><![CDATA[google sites market share asia]]></category>
		<category><![CDATA[overall ad coverage]]></category>
		<category><![CDATA[search advertising]]></category>
		<category><![CDATA[search engine advertising report]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[SEM report]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6800</guid>
		<description><![CDATA[The AdGooroo Q4 2009 Search Engine Advertising Report is now available for download. You may access this report at no charge (link below).
Highlights of the Q4 2009 Search Advertising Report




- Fourth quarter is traditionally strong for Google and we expect this to be the case again this year.
- Not surprisingly, the Retail industry was particularly [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/03/08/q4-2009-search-advertising-report/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>IAB Networks &amp; Exchanges Committee Develops Guidelines and Proposes Compliance Program</title>
		<link>http://www.adoperationsonline.com/2010/03/05/iab-networks-exchanges-committee-develops-guidelines-and-proposes-compliance-program/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/03/05/iab-networks-exchanges-committee-develops-guidelines-and-proposes-compliance-program/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 07:30:20 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Advertising Regulations]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[IAB]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[ad exchanges quality]]></category>
		<category><![CDATA[ad inventory sources]]></category>
		<category><![CDATA[ad networks quality]]></category>
		<category><![CDATA[advertising inventory buying]]></category>
		<category><![CDATA[advertising qa]]></category>
		<category><![CDATA[advertising quality guidelines]]></category>
		<category><![CDATA[data disclosure terms]]></category>
		<category><![CDATA[David J. Moore]]></category>
		<category><![CDATA[digital media landscape]]></category>
		<category><![CDATA[George Ivie]]></category>
		<category><![CDATA[Interactive Advertising Bureau]]></category>
		<category><![CDATA[Media Rating Council]]></category>
		<category><![CDATA[off site behavioral targeting]]></category>
		<category><![CDATA[safe harbor program]]></category>
		<category><![CDATA[Sherrill Mane]]></category>
		<category><![CDATA[third party data]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6798</guid>
		<description><![CDATA[&#8220;Networks &#38; Exchanges Quality Assurance Guidelines&#8221; Provide Marketers and Agencies with Greater Brand Safety and Trust
CARLSBAD, Calif. &#8211; In a move that standardizes the information networks and exchanges provide to advertisers, enhances buyer control over placement and context, and builds brand safety, the Interactive Advertising Bureau (IAB) released “Networks &#38; Exchanges Quality Assurance Guidelines” for [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/03/05/iab-networks-exchanges-committee-develops-guidelines-and-proposes-compliance-program/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CoolerAds Acquires Atricity, Launches CoolerAds Web Solutions</title>
		<link>http://www.adoperationsonline.com/2010/03/05/coolerads-acquires-atricity-launches-coolerads-web-solutions/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/03/05/coolerads-acquires-atricity-launches-coolerads-web-solutions/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 07:15:00 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Online Communities]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Search Marketing (SEM)]]></category>
		<category><![CDATA[ad archiving system]]></category>
		<category><![CDATA[atricity]]></category>
		<category><![CDATA[borrell associates]]></category>
		<category><![CDATA[community newspapers]]></category>
		<category><![CDATA[content publishing tools]]></category>
		<category><![CDATA[cooler ads]]></category>
		<category><![CDATA[josh ehrig]]></category>
		<category><![CDATA[local marketing results]]></category>
		<category><![CDATA[local online advertising]]></category>
		<category><![CDATA[peter previte]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6796</guid>
		<description><![CDATA[Acquisition Adds Internet Marketing Services, Fulfillment Expertise and Web Resources
BUDD LAKE, N.J. &#8211; CoolerAds, the industry-leading local online advertising platform for community newspapers and their local advertisers, announced the acquisition of Atricity, a full-service Internet marketing company based in Allentown, Pennsylvania.

Atricity specializes in providing online advertising services such as web site design, search engine optimization, [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/03/05/coolerads-acquires-atricity-launches-coolerads-web-solutions/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>IAB and 4A&#8217;s Release Finalized &#8220;Standard Terms and Conditions Version 3.0&#8243; for the Interactive Industry</title>
		<link>http://www.adoperationsonline.com/2010/03/04/iab-and-4as-release-finalized-standard-terms-and-conditions-version-3-0-for-the-interactive-industry/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/03/04/iab-and-4as-release-finalized-standard-terms-and-conditions-version-3-0-for-the-interactive-industry/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 07:45:34 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[IAB]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Media Planning]]></category>
		<category><![CDATA[Media Sales Management]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[4a]]></category>
		<category><![CDATA[ad billing terms]]></category>
		<category><![CDATA[ad cancellation terms]]></category>
		<category><![CDATA[ad date usage]]></category>
		<category><![CDATA[ad payment terms]]></category>
		<category><![CDATA[American Association of Advertising Agencies]]></category>
		<category><![CDATA[Fox Interactive Media]]></category>
		<category><![CDATA[iab standard terms conditions]]></category>
		<category><![CDATA[interactive advertising platforms]]></category>
		<category><![CDATA[interactive buying process]]></category>
		<category><![CDATA[interactive media buys]]></category>
		<category><![CDATA[Internet Advertising Bureau]]></category>
		<category><![CDATA[Nancy Hill]]></category>
		<category><![CDATA[Randall Rothenberg]]></category>
		<category><![CDATA[standard advertising contract]]></category>
		<category><![CDATA[third party ad billing]]></category>
		<category><![CDATA[third party ad serving]]></category>
		<category><![CDATA[third party ad tracking]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6792</guid>
		<description><![CDATA[Focus Turns to Adoption for the Digital Ecosystem
CARLSBAD, Calif. &#8211; The Interactive Advertising Bureau (IAB) and the American Association of Advertising Agencies (4A’s) announced that the “4A’s/IAB Standard Terms and Conditions Version 3.0” (Ts&#38;Cs) have been finalized and are ready for adoption throughout the interactive industry. This is the first update to the voluntary standard [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/03/04/iab-and-4as-release-finalized-standard-terms-and-conditions-version-3-0-for-the-interactive-industry/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Click Forensics Launches Beta Version of Display Ad Verification Platform</title>
		<link>http://www.adoperationsonline.com/2010/03/04/click-forensics-launches-beta-version-of-display-ad-verification-platform/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/03/04/click-forensics-launches-beta-version-of-display-ad-verification-platform/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 07:30:19 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Audience Measurement]]></category>
		<category><![CDATA[Click Fraud and Spam]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Reporting]]></category>
		<category><![CDATA[ad impression inflation]]></category>
		<category><![CDATA[ad malware]]></category>
		<category><![CDATA[ad serving decision]]></category>
		<category><![CDATA[blind ad networks;]]></category>
		<category><![CDATA[Click Forensics]]></category>
		<category><![CDATA[demand side platforms]]></category>
		<category><![CDATA[display ad analytics]]></category>
		<category><![CDATA[display ad verification]]></category>
		<category><![CDATA[display ads ctr]]></category>
		<category><![CDATA[matt greitzer]]></category>
		<category><![CDATA[online ad transparency]]></category>
		<category><![CDATA[online advertising verification solutions]]></category>
		<category><![CDATA[online display advertising]]></category>
		<category><![CDATA[Paul Pellman]]></category>
		<category><![CDATA[Razorfish]]></category>
		<category><![CDATA[realtime audience impression filtering]]></category>
		<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6790</guid>
		<description><![CDATA[Audience Filtering Technology Works with Existing Brand Safety Offerings; Protects Against Impression Inflation and Fraud
AUSTIN, Texas &#8211; Click Forensics®, Inc., a leading provider of online advertising verification solutions, opened the beta testing program for a new platform that will enable online display advertisers to make audience impression filtering and ad serving decisions in real-time. The [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/03/04/click-forensics-launches-beta-version-of-display-ad-verification-platform/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mercury Media Releases &#8220;The Power of Television&#8221;</title>
		<link>http://www.adoperationsonline.com/2010/03/04/mercury-media-releases-the-power-of-television/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/03/04/mercury-media-releases-the-power-of-television/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 07:00:18 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Video Platforms]]></category>
		<category><![CDATA[accountable advertising medium;]]></category>
		<category><![CDATA[advertising medium]]></category>
		<category><![CDATA[cable vod]]></category>
		<category><![CDATA[direct response media agency]]></category>
		<category><![CDATA[flo tb]]></category>
		<category><![CDATA[hulu]]></category>
		<category><![CDATA[interactive TV]]></category>
		<category><![CDATA[mercury media]]></category>
		<category><![CDATA[michael goodman]]></category>
		<category><![CDATA[the power of television]]></category>
		<category><![CDATA[tv everywhere]]></category>
		<category><![CDATA[tv perspectives]]></category>
		<category><![CDATA[video delivery ecosystem]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6786</guid>
		<description><![CDATA[New TV Perspectives Series Explores Video Delivery Ecosystem
MARLBORO, Mass. &#8211; Mercury Media, the largest privately-owned, full service direct response media agency in the country, released the first installment of TV Perspectives, a series of white papers authored by Michael Goodman, Senior Director, Research and Analytics for Mercury Media and former Director, Consumer Research at Yankee [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/03/04/mercury-media-releases-the-power-of-television/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Break Media Introduces New Video Ad Products to Interactive Engagement Suite</title>
		<link>http://www.adoperationsonline.com/2010/03/03/break-media-introduces-new-video-ad-products-to-interactive-engagement-suite/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/03/03/break-media-introduces-new-video-ad-products-to-interactive-engagement-suite/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 07:30:08 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Video Ads]]></category>
		<category><![CDATA[andrew budkofsky]]></category>
		<category><![CDATA[Break Media]]></category>
		<category><![CDATA[interactive engagement suite]]></category>
		<category><![CDATA[interactive preroll ad]]></category>
		<category><![CDATA[nick wilson]]></category>
		<category><![CDATA[online advertising units]]></category>
		<category><![CDATA[page engage ads]]></category>
		<category><![CDATA[premier entertainment community]]></category>
		<category><![CDATA[Video ad products]]></category>
		<category><![CDATA[video roll ads]]></category>
		<category><![CDATA[videostitial ad unit]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6784</guid>
		<description><![CDATA[Break Adds HD-Quality Video and More to Comprehensive Suite of Video Advertising Products
LOS ANGELES &#8211; Break Media, the Internet’s premier entertainment community for men, is rolling out new advertising units that will expand the offerings of its Interactive Engagement Suite (IES) of products. These new, highly engaging, video-centric ad formats will add to Break’s comprehensive [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/03/03/break-media-introduces-new-video-ad-products-to-interactive-engagement-suite/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Auditude Announces Online Video Advertising Partnership with Comcast Interactive Media</title>
		<link>http://www.adoperationsonline.com/2010/03/03/auditude-announces-online-video-advertising-partnership-with-comcast-interactive-media/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/03/03/auditude-announces-online-video-advertising-partnership-with-comcast-interactive-media/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 07:15:31 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[ROI Measurement]]></category>
		<category><![CDATA[Video Platforms]]></category>
		<category><![CDATA[Adam Cahan;]]></category>
		<category><![CDATA[Auditude;]]></category>
		<category><![CDATA[cim]]></category>
		<category><![CDATA[cim video advertising]]></category>
		<category><![CDATA[comcast interactive media]]></category>
		<category><![CDATA[david kappenstein]]></category>
		<category><![CDATA[fancast]]></category>
		<category><![CDATA[video advertising management]]></category>
		<category><![CDATA[video monetization platform]]></category>
		<category><![CDATA[xfinity]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6782</guid>
		<description><![CDATA[PALO ALTO, Calif. &#38; PHILADELPHIA &#8211; Auditude, a leading video advertising management and monetization platform, announced that it has partnered with Comcast Interactive Media (CIM) to manage and serve CIM’s video advertising across its websites including Fancast, Fancast XFINITY TV and Comcast.net. The first implementation, which is now live, includes Fancast and Fancast XFINITY TV, [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/03/03/auditude-announces-online-video-advertising-partnership-with-comcast-interactive-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>IAB Unveils &#8220;Social Media Buyer&#8217;s Guide,&#8221; a How-To Primer for Marketers and Agencies</title>
		<link>http://www.adoperationsonline.com/2010/03/02/iab-unveils-social-media-buyers-guide-a-how-to-primer-for-marketers-and-agencies/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/03/02/iab-unveils-social-media-buyers-guide-a-how-to-primer-for-marketers-and-agencies/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 07:30:56 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[IAB]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Internet Advertising Bureau]]></category>
		<category><![CDATA[nichole goodyear]]></category>
		<category><![CDATA[Sherrill Mane]]></category>
		<category><![CDATA[social advertising best practices]]></category>
		<category><![CDATA[social media ad metrics definition]]></category>
		<category><![CDATA[social media buyers guide]]></category>
		<category><![CDATA[social media committee]]></category>
		<category><![CDATA[user generated content report]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6778</guid>
		<description><![CDATA[CARLSBAD, Calif. &#8211; The Interactive Advertising Bureau (IAB) announced the release of the industry’s first-ever “Social Media Buyer’s Guide,” a resource that guides marketers and agencies through the social media advertising buying process. The announcement was made at IAB’s third Annual Leadership Meeting, Ecosystem 2.0: Revenue the Next Wave, in Carlsbad, California, where leaders across [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CoolerAds Launches Affordable Online Advertising Tools for Small Businesses in More Than 200 Community Newspapers Based in Over 1000 Cities</title>
		<link>http://www.adoperationsonline.com/2010/03/02/coolerads-launches-affordable-online-advertising-tools-for-small-businesses-in-more-than-200-community-newspapers-based-in-over-1000-cities/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/03/02/coolerads-launches-affordable-online-advertising-tools-for-small-businesses-in-more-than-200-community-newspapers-based-in-over-1000-cities/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 07:15:23 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[coolerads]]></category>
		<category><![CDATA[joe nicastro]]></category>
		<category><![CDATA[local online advertising]]></category>
		<category><![CDATA[online advertising business tool]]></category>
		<category><![CDATA[peter previte]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6776</guid>
		<description><![CDATA[Web-Based Tool Fosters Social Connections Between Local Consumers and Businesses Through Their Community Papers
BUDD LAKE, N.J. &#8211; CoolerAds, the industry-leading local online advertising platform for community newspapers and their local advertisers, announces the launch of its new online advertising business tools for small and medium sized businesses (SMBs) in more than 1000 cities nationwide. With [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/03/02/coolerads-launches-affordable-online-advertising-tools-for-small-businesses-in-more-than-200-community-newspapers-based-in-over-1000-cities/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>IAB Announces Winners of Annual Sales and Service Excellence Awards</title>
		<link>http://www.adoperationsonline.com/2010/03/02/iab-announces-winners-of-annual-sales-and-service-excellence-awards/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/03/02/iab-announces-winners-of-annual-sales-and-service-excellence-awards/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 07:00:27 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[IAB]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[ali van putten]]></category>
		<category><![CDATA[annual leadership meeting]]></category>
		<category><![CDATA[Ari Paparo]]></category>
		<category><![CDATA[bill nielsen]]></category>
		<category><![CDATA[cameron clayton]]></category>
		<category><![CDATA[david antonelli]]></category>
		<category><![CDATA[don rosen]]></category>
		<category><![CDATA[gary meo]]></category>
		<category><![CDATA[Gary Schwartz]]></category>
		<category><![CDATA[Interactive Advertising Bureau]]></category>
		<category><![CDATA[jeff litvack]]></category>
		<category><![CDATA[kevin sullivan]]></category>
		<category><![CDATA[mark lopez]]></category>
		<category><![CDATA[mike chu]]></category>
		<category><![CDATA[peter conti]]></category>
		<category><![CDATA[rick lane]]></category>
		<category><![CDATA[ryan cunningham]]></category>
		<category><![CDATA[ryan mayward]]></category>
		<category><![CDATA[sales service excellence awards]]></category>
		<category><![CDATA[Sherrill Mane]]></category>
		<category><![CDATA[suzie white]]></category>
		<category><![CDATA[vast]]></category>
		<category><![CDATA[video ad server template]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6774</guid>
		<description><![CDATA[Recognizes Outstanding Performance and Achievements in Interactive Advertising
CARLSBAD, Calif. &#8211; The Interactive Advertising Bureau (IAB) announced the winners of its 2009 Sales and Service Excellence Awards. The Sales Awards honor IAB members for outstanding performance and leadership in interactive advertising sales. IAB Service Excellence awards honor outstanding member contributions to IAB industry-related initiatives. The announcement [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/03/02/iab-announces-winners-of-annual-sales-and-service-excellence-awards/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>IAB Unveils &#8220;An Interactive Television Advertising Overview&#8221;</title>
		<link>http://www.adoperationsonline.com/2010/03/01/iab-unveils-an-interactive-television-advertising-overview/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/03/01/iab-unveils-an-interactive-television-advertising-overview/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 07:30:27 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Audience Measurement]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[IAB]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[TV & Cable Advertising]]></category>
		<category><![CDATA[annual leadership meeting]]></category>
		<category><![CDATA[chris falkner]]></category>
		<category><![CDATA[interactive television advertising;]]></category>
		<category><![CDATA[Internet Advertising Bureau]]></category>
		<category><![CDATA[platform status reports]]></category>
		<category><![CDATA[Randall Rothenberg]]></category>
		<category><![CDATA[Sherrill Mane]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6772</guid>
		<description><![CDATA[Latest in Series that Charts Growth and Innovation in Emerging Advertising Technologies
CARLSBAD, Calif. &#8211; The Interactive Advertising Bureau (IAB) announced the release of “An Interactive Television Advertising Overview,” the latest in its series of comprehensive Platform Status Reports aimed at educating marketers, agencies and publishers on the state of interactive advertising platforms. The announcement was [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/03/01/iab-unveils-an-interactive-television-advertising-overview/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Digital Leaders Converge at 2010 IAB Annual Leadership Meeting</title>
		<link>http://www.adoperationsonline.com/2010/03/01/digital-leaders-converge-at-2010-iab-annual-leadership-meeting/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/03/01/digital-leaders-converge-at-2010-iab-annual-leadership-meeting/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 07:00:33 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Audience Measurement]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[IAB]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[annual leadership meeting]]></category>
		<category><![CDATA[David Doty;]]></category>
		<category><![CDATA[Internet Advertising Bureau]]></category>
		<category><![CDATA[Jim Spanfeller]]></category>
		<category><![CDATA[Randall Rothenberg]]></category>
		<category><![CDATA[Wenda Harris Millard;]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6766</guid>
		<description><![CDATA[650 Industry Luminaries Gather for Top-Flight Agenda and to Honor Industry Leaders, Wenda Harris Millard and Jim Spanfeller, with Founder’s Awards
CARLSBAD, Calif. &#8211; The Interactive Advertising Bureau (IAB) welcomed 650 leaders of the interactive marketing and advertising ecosystem to Carlsbad, California, for the start of its 2010 Annual Leadership Meeting, Ecosystem 2.0: Revenue the Next [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/03/01/digital-leaders-converge-at-2010-iab-annual-leadership-meeting/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yahoo and Microsoft to Implement Search Alliance</title>
		<link>http://www.adoperationsonline.com/2010/02/25/yahoo-and-microsoft-to-implement-search-alliance/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/25/yahoo-and-microsoft-to-implement-search-alliance/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 07:45:04 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Advertising Industry Deals]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Search Marketing (SEM)]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[carol bartz]]></category>
		<category><![CDATA[consumer search experience]]></category>
		<category><![CDATA[microsoft yahoo search agreement]]></category>
		<category><![CDATA[steve ballmer]]></category>
		<category><![CDATA[unified search marketplace]]></category>
		<category><![CDATA[yahoo paid search]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6760</guid>
		<description><![CDATA[Completion of U.S., European Review Clears Way for Agreement to Move Forward
SUNNYVALE, Calif. &#38; REDMOND, Wash. &#8211; Microsoft (Nasdaq:MSFT) and Yahoo! (Nasdaq:YHOO) announced that they have received clearance for their search agreement, without restrictions, from both the U.S. Department of Justice and the European Commission, and will now turn their attention to beginning the process [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/02/25/yahoo-and-microsoft-to-implement-search-alliance/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>the Rubicon Project Offers Web Publishers Global Insight into Their Ad Space</title>
		<link>http://www.adoperationsonline.com/2010/02/25/the-rubicon-project-offers-web-publishers-global-insight-into-their-ad-space/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/25/the-rubicon-project-offers-web-publishers-global-insight-into-their-ad-space/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 07:30:13 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Revenue Optimization]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Audience Measurement]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[ROI Measurement]]></category>
		<category><![CDATA[Rubicon Project]]></category>
		<category><![CDATA[ad audience segmentation]]></category>
		<category><![CDATA[ad technology platform]]></category>
		<category><![CDATA[craig roah]]></category>
		<category><![CDATA[internet advertising infrastructure]]></category>
		<category><![CDATA[Online Ad Inventory]]></category>
		<category><![CDATA[premium web publishers]]></category>
		<category><![CDATA[revv for publishers]]></category>
		<category><![CDATA[vantage]]></category>
		<category><![CDATA[yield management optimization]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6758</guid>
		<description><![CDATA[VANTAGE 2.0 Gives Publishers Transparency into the True Value of Their Ads &#38; Demand Channel Partners
LOS ANGELES &#8211; the Rubicon Project, the Internet advertising infrastructure company, has significantly enhanced VANTAGE, its proprietary Firefox browser plug-in that provides its premium Web publisher customers real-time perspective on their advertising space. Available through the company’s REVV for publishers™ [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Retargeting Experts, mediaFORGE, Launches Post-Engagement Platform to Accurately Track Metrics</title>
		<link>http://www.adoperationsonline.com/2010/02/25/retargeting-experts-mediaforge-launches-post-engagement-platform-to-accurately-track-metrics/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/25/retargeting-experts-mediaforge-launches-post-engagement-platform-to-accurately-track-metrics/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 07:15:49 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Targeting]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[dynamic ads]]></category>
		<category><![CDATA[engagement based ad platform]]></category>
		<category><![CDATA[interactive ad unit]]></category>
		<category><![CDATA[mediaforge]]></category>
		<category><![CDATA[online ad engagement]]></category>
		<category><![CDATA[online ad retargeting]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[post engagement ad conversion]]></category>
		<category><![CDATA[retargeting advertising]]></category>
		<category><![CDATA[roi driven advertising]]></category>
		<category><![CDATA[tony zito]]></category>
		<category><![CDATA[view through ad model]]></category>
		<category><![CDATA[view through attribution]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6756</guid>
		<description><![CDATA[New Platform Abandons Traditional Post-Click-Through Method
SALT LAKE CITY &#8211; Advertisers never have to pay for view-through again. mediaFORGE (www.mediaforge.com) announced its new engagement-based platform for retargeting, allowing the abandonment of view-through attribution. The technology measures engagement and subsequent post-engagement conversions as a new metric for attributing success. For ROI-driven advertisers, mediaFORGE’s interactive ad units allow [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/02/25/retargeting-experts-mediaforge-launches-post-engagement-platform-to-accurately-track-metrics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Betawave Employees Join as IAB Council and Committee Members</title>
		<link>http://www.adoperationsonline.com/2010/02/25/betawave-employees-join-as-iab-council-and-committee-members/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/25/betawave-employees-join-as-iab-council-and-committee-members/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 07:00:27 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[IAB]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[advertising operational efficiency]]></category>
		<category><![CDATA[andy ulery]]></category>
		<category><![CDATA[betawave]]></category>
		<category><![CDATA[caren park]]></category>
		<category><![CDATA[hannah pivar]]></category>
		<category><![CDATA[iab ad ops council]]></category>
		<category><![CDATA[iab research council]]></category>
		<category><![CDATA[iab working groups]]></category>
		<category><![CDATA[Interactive Advertising Bureau]]></category>
		<category><![CDATA[online media network]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6754</guid>
		<description><![CDATA[Leading Interactive Advertising Organization Makes Room for Betawave Directors of Research, Publisher, and Business Operations to Join IAB’s Industry Groups
SAN FRANCISCO &#8211; Betawave (OTCBB:BWAV), the online media network that delivers highly attentive audiences to brand marketers, announced that Hannah Pivar, Director of Research, Caren Park, Director of Publisher Operations, and Andy Ulery, Director of Business [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/02/25/betawave-employees-join-as-iab-council-and-committee-members/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>the Rubicon Project Declares the Ad Server Dead</title>
		<link>http://www.adoperationsonline.com/2010/02/24/the-rubicon-project-declares-the-ad-server-dead/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/24/the-rubicon-project-declares-the-ad-server-dead/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 07:30:31 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Revenue Optimization]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Audience Measurement]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Rubicon Project]]></category>
		<category><![CDATA[ad campaign management]]></category>
		<category><![CDATA[ad channel management]]></category>
		<category><![CDATA[ad pricing intelligence]]></category>
		<category><![CDATA[ad server is dead]]></category>
		<category><![CDATA[ad serving technology]]></category>
		<category><![CDATA[ad yield management]]></category>
		<category><![CDATA[automated demand access]]></category>
		<category><![CDATA[digital ad platform]]></category>
		<category><![CDATA[Frank Addante]]></category>
		<category><![CDATA[paidcontent conference]]></category>
		<category><![CDATA[premium ad inventory]]></category>
		<category><![CDATA[publisher data platform]]></category>
		<category><![CDATA[revv for publishers]]></category>
		<category><![CDATA[rubicon project manifesto]]></category>
		<category><![CDATA[self service ad sales]]></category>
		<category><![CDATA[yield management optimization]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6752</guid>
		<description><![CDATA[Allen &#38; Company LLC Retained as Financial Advisor to Support Strategic Growth Initiatives; Company Developing Next Generation Publisher-Centric Digital Ad Platform
LOS ANGELES &#8211; the Rubicon Project, the Internet advertising infrastructure company, issues a manifesto, Principles of a REVVolution – the ad server is dead, that takes direct aim at the current leaders in the ad [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/02/24/the-rubicon-project-declares-the-ad-server-dead/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Openwave Unveils New Edition of Mobile Insights Report Uncovering Mobile Internet Trends and Opportunities in Emerging Markets</title>
		<link>http://www.adoperationsonline.com/2010/02/24/openwave-unveils-new-edition-of-mobile-insights-report-uncovering-mobile-internet-trends-and-opportunities-in-emerging-markets/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/24/openwave-unveils-new-edition-of-mobile-insights-report-uncovering-mobile-internet-trends-and-opportunities-in-emerging-markets/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 07:15:20 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[facebook advertising]]></category>
		<category><![CDATA[john giere]]></category>
		<category><![CDATA[key mobile internet usage]]></category>
		<category><![CDATA[mobile ad inventory]]></category>
		<category><![CDATA[mobile internet trends]]></category>
		<category><![CDATA[mobile search trends]]></category>
		<category><![CDATA[mobile usage behavior data]]></category>
		<category><![CDATA[mxit]]></category>
		<category><![CDATA[openwave analytics]]></category>
		<category><![CDATA[openwave systems]]></category>
		<category><![CDATA[search ad revenue]]></category>
		<category><![CDATA[Social Networks]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6749</guid>
		<description><![CDATA[Openwave® Mobile Analytics Suggests New Revenue Opportunities for Operators; Mobile World Congress 2010
BARCELONA, Spain &#8211; Openwave Systems Inc. (Nasdaq:OPWV), a global software innovator delivering context-aware mediation and messaging solutions, published a Winter 2010 report highlighting key mobile internet usage trends in Africa. The findings are the result of Openwave® Analytics collecting and interpreting traffic and [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/02/24/openwave-unveils-new-edition-of-mobile-insights-report-uncovering-mobile-internet-trends-and-opportunities-in-emerging-markets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kontera Announces New Ad Family: Freedom Units</title>
		<link>http://www.adoperationsonline.com/2010/02/24/kontera-announces-new-ad-family-freedom-units/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/24/kontera-announces-new-ad-family-freedom-units/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 07:00:35 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ads by Display]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[In-text Ads]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[freedom ad family]]></category>
		<category><![CDATA[hal muchnick]]></category>
		<category><![CDATA[in-text advertising]]></category>
		<category><![CDATA[Kontera]]></category>
		<category><![CDATA[kontera contextual ads]]></category>
		<category><![CDATA[OMD]]></category>
		<category><![CDATA[Online Advertising Strategy]]></category>
		<category><![CDATA[online engagement rates]]></category>
		<category><![CDATA[pranav pandit]]></category>
		<category><![CDATA[quaker instant oatmeal]]></category>
		<category><![CDATA[semantic technology]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6747</guid>
		<description><![CDATA[Unique formats bring products and brands to life in highly relevant contexts
SAN FRANCISCO &#8211; After several months of in-market use with select customers, Kontera, the leading provider of relevant In-Text Advertising and Information Solutions, formally launched its newest ad unit family… the Freedom Ads.




The Freedom Ad family provides the opportunity to deliver deep brand engagement [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/02/24/kontera-announces-new-ad-family-freedom-units/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>mOcean Mobile Announces Industry&#8217;s First Comprehensive Ad Management Platform for Mobile Apps</title>
		<link>http://www.adoperationsonline.com/2010/02/23/mocean-mobile-announces-industrys-first-comprehensive-ad-management-platform-for-mobile-apps/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/23/mocean-mobile-announces-industrys-first-comprehensive-ad-management-platform-for-mobile-apps/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 07:45:10 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[android market]]></category>
		<category><![CDATA[Dave Gwozdz;]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[iPhone App Store]]></category>
		<category><![CDATA[mast for apps]]></category>
		<category><![CDATA[mobile ad serving]]></category>
		<category><![CDATA[mobile ad targeting]]></category>
		<category><![CDATA[mobile advertising platform]]></category>
		<category><![CDATA[mobile applications]]></category>
		<category><![CDATA[mobile apps directory]]></category>
		<category><![CDATA[mobile conversion tracking]]></category>
		<category><![CDATA[mobile world congress]]></category>
		<category><![CDATA[mocean mobile]]></category>
		<category><![CDATA[Mojiva;]]></category>
		<category><![CDATA[realtime mobile reporting]]></category>
		<category><![CDATA[smartphone apps]]></category>
		<category><![CDATA[yield optimization]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6745</guid>
		<description><![CDATA[MAST for Apps enables developers to monetize and market their apps
Mobile World Congress 2010
BARCELONA, Spain &#8211; mOcean Mobile, the leading mobile advertising platform, announced that it has launched a free mobile ad serving platform for iPhone and other smart phone application developers, called MAST for Apps. The first and only comprehensive ad management platform built [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/02/23/mocean-mobile-announces-industrys-first-comprehensive-ad-management-platform-for-mobile-apps/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tumri Unveils New Dynamic Marketing Solutions</title>
		<link>http://www.adoperationsonline.com/2010/02/23/tumri-unveils-new-dynamic-marketing-solutions/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/23/tumri-unveils-new-dynamic-marketing-solutions/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 07:30:51 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Tumri]]></category>
		<category><![CDATA[cloud based marketing platform]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[dynamic acquisition]]></category>
		<category><![CDATA[dynamic circulars]]></category>
		<category><![CDATA[dynamic creative optimization]]></category>
		<category><![CDATA[dynamic marketing platform]]></category>
		<category><![CDATA[dynamic merchandising]]></category>
		<category><![CDATA[dynamic messaging solutions]]></category>
		<category><![CDATA[dynamic retargeting]]></category>
		<category><![CDATA[realtime marketing analytics]]></category>
		<category><![CDATA[vince quilici]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6743</guid>
		<description><![CDATA[The latest dynamic creative optimization solutions and analytics platform deliver superior performance and unparalleled real-time insights for online display advertisers
SAN MATEO, Calif. &#8211; Tumri, the leading provider of dynamic creative optimization solutions for display advertisers and agencies, announced the immediate availability of Dynamic Insight, its real-time marketing analytics solution, and the first four new pre-packaged [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Demand Media Co-founder Shawn Colo to Present at Parallels Conference</title>
		<link>http://www.adoperationsonline.com/2010/02/23/demand-media-co-founder-shawn-colo-to-present-at-parallels-conference/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/23/demand-media-co-founder-shawn-colo-to-present-at-parallels-conference/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 07:00:32 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[cloud services]]></category>
		<category><![CDATA[Demand Media]]></category>
		<category><![CDATA[liam eagle]]></category>
		<category><![CDATA[parallels summit]]></category>
		<category><![CDATA[pluck social media application]]></category>
		<category><![CDATA[shawn colo]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6739</guid>
		<description><![CDATA[Fireside Chat with WHIR Editor-in-Chief Liam Eagle to Cover Value of Domain Registry and Future of Content Online
Parallels Summit 2010

WHO: Demand Media co-founder Shawn Colo will be interviewed on stage by WHIR editor-in-chief Liam Eagle.



WHAT: The 5th annual Parallels Summit, a leading conference for executives of cloud services based businesses to discuss how to drive [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/02/23/demand-media-co-founder-shawn-colo-to-present-at-parallels-conference/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PubMatic Launches Expansive New Platform Giving Publishers More Opportunities to Monetize Both Non-Guaranteed and Guaranteed Ad Inventory</title>
		<link>http://www.adoperationsonline.com/2010/02/22/pubmatic-launches-expansive-new-platform-giving-publishers-more-opportunities-to-monetize-both-non-guaranteed-and-guaranteed-ad-inventory/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/22/pubmatic-launches-expansive-new-platform-giving-publishers-more-opportunities-to-monetize-both-non-guaranteed-and-guaranteed-ad-inventory/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 07:30:53 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Revenue Optimization]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[PubMatic]]></category>
		<category><![CDATA[ROI Measurement]]></category>
		<category><![CDATA[ad audience analytics]]></category>
		<category><![CDATA[ad insertion order]]></category>
		<category><![CDATA[ad inventory management]]></category>
		<category><![CDATA[ad management ;]]></category>
		<category><![CDATA[ad monetization]]></category>
		<category><![CDATA[ad operations support]]></category>
		<category><![CDATA[global demand representation]]></category>
		<category><![CDATA[guaranteed inventory yield management]]></category>
		<category><![CDATA[impression level ad auction]]></category>
		<category><![CDATA[online brand control]]></category>
		<category><![CDATA[pubmatic premier]]></category>
		<category><![CDATA[Rajeev Goel]]></category>
		<category><![CDATA[realtime bidding]]></category>
		<category><![CDATA[thinkequity partners]]></category>
		<category><![CDATA[william morrison]]></category>
		<category><![CDATA[yield analytics]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6737</guid>
		<description><![CDATA[PubMatic Premier Includes Comprehensive Yield Analytics, the Industry’s Most Advanced Brand Control Capabilities, and the Ability to Understand and Monetize Audience Data
NEW YORK &#8211; PubMatic (http://www.PubMatic.com), the company that provides online publishers &#8212; including the majority of the comScore Top 10 &#8212; with the tools and services to significantly increase revenue and better manage their [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/02/22/pubmatic-launches-expansive-new-platform-giving-publishers-more-opportunities-to-monetize-both-non-guaranteed-and-guaranteed-ad-inventory/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Panache Takes the Pain out of Digital Video Ad Workflow for Major Publishers</title>
		<link>http://www.adoperationsonline.com/2010/02/22/panache-takes-the-pain-out-of-digital-video-ad-workflow-for-major-publishers/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/22/panache-takes-the-pain-out-of-digital-video-ad-workflow-for-major-publishers/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 07:15:12 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Panache]]></category>
		<category><![CDATA[Rich Media Ads]]></category>
		<category><![CDATA[Video Ads]]></category>
		<category><![CDATA[ad creative testing]]></category>
		<category><![CDATA[ad flow]]></category>
		<category><![CDATA[ad fulfillment]]></category>
		<category><![CDATA[ad operations workflow]]></category>
		<category><![CDATA[ad sales]]></category>
		<category><![CDATA[Ad Trafficking]]></category>
		<category><![CDATA[adobe flash media server]]></category>
		<category><![CDATA[advertising platform]]></category>
		<category><![CDATA[Brad Herman;]]></category>
		<category><![CDATA[online video advertising]]></category>
		<category><![CDATA[premium video publishers]]></category>
		<category><![CDATA[Steve Robinson]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6735</guid>
		<description><![CDATA[New Ad Flow Product Eases Post-Sales Process and Keeps Advertisers Coming Back
LOS ANGELES &#8211; Panache, the advertising platform for digital video, announced Ad Flow™, the ad fulfillment product for major online video publishers. Panache Ad Flow allows publishers to scale their digital video business and eliminates inefficient and error-prone manual processes from ad operations workflow.

“Digital [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/02/22/panache-takes-the-pain-out-of-digital-video-ad-workflow-for-major-publishers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>RGM Group Introduces RGM Alliance, Internet&#8217;s Largest Premium Advertising Network</title>
		<link>http://www.adoperationsonline.com/2010/02/22/rgm-group-introduces-rgm-alliance-internets-largest-premium-advertising-network/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/22/rgm-group-introduces-rgm-alliance-internets-largest-premium-advertising-network/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 07:00:25 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[interluxe media]]></category>
		<category><![CDATA[kamran razavi]]></category>
		<category><![CDATA[Oleg Korenfeld]]></category>
		<category><![CDATA[online ad networks]]></category>
		<category><![CDATA[online ad placements]]></category>
		<category><![CDATA[online brand integrity]]></category>
		<category><![CDATA[premium ad network]]></category>
		<category><![CDATA[rgm alliance]]></category>
		<category><![CDATA[rgm group]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6733</guid>
		<description><![CDATA[Combines Quality and Targeting with Massive Reach
VENICE, Calif. &#8211; RGM Group (www.rgmgroup.com), a rapidly growing premium online media firm, introduced the RGM Alliance (www.rgmalliance.com), a premium advertising network comprised of more than 150 vertically focused online publications. An expanded successor to InterLuxe Media, the RGM Alliance (RGMA) has grown to become the Internet’s largest premium [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/02/22/rgm-group-introduces-rgm-alliance-internets-largest-premium-advertising-network/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ooyala Sponsors Online Video Roundtable</title>
		<link>http://www.adoperationsonline.com/2010/02/19/ooyala-sponsors-online-video-roundtable/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/19/ooyala-sponsors-online-video-roundtable/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 07:15:05 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Video Ads]]></category>
		<category><![CDATA[Video Platforms]]></category>
		<category><![CDATA[YuMe]]></category>
		<category><![CDATA[Andy Plesser]]></category>
		<category><![CDATA[anthony soohoo]]></category>
		<category><![CDATA[beet tv]]></category>
		<category><![CDATA[bismarck lepe]]></category>
		<category><![CDATA[brian buchwald]]></category>
		<category><![CDATA[end to end video platform]]></category>
		<category><![CDATA[grant ries]]></category>
		<category><![CDATA[gregg colvin]]></category>
		<category><![CDATA[Jayant Kadambi]]></category>
		<category><![CDATA[jeff jordan]]></category>
		<category><![CDATA[Jennifer Taylor]]></category>
		<category><![CDATA[Jim Louderback]]></category>
		<category><![CDATA[john evershed]]></category>
		<category><![CDATA[kara swisher]]></category>
		<category><![CDATA[Karin Gilford;]]></category>
		<category><![CDATA[Keith Richman]]></category>
		<category><![CDATA[marc ruxin]]></category>
		<category><![CDATA[Online Video Analytics]]></category>
		<category><![CDATA[online video executive roundtable]]></category>
		<category><![CDATA[Online Video Monetization;]]></category>
		<category><![CDATA[ooyala]]></category>
		<category><![CDATA[tania yuki]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6729</guid>
		<description><![CDATA[Ooyala and YuMe to Co-Host Online Video Executive Roundtable in San Francisco &#8211; February 24
MOUNTAIN VIEW, Calif. &#8211; Ooyala, Inc., a leading provider of end-to-end video platform applications and services, announced their sponsorship of the Beet.Tv Online Video Executive Roundtable in San Francisco, CA.




The two-hour panel discussion co-moderated by Kara Swisher of All Things D, [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/02/19/ooyala-sponsors-online-video-roundtable/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>IAB Kicks off Members Only Online Resource with New Seller&#8217;s Guide Series</title>
		<link>http://www.adoperationsonline.com/2010/02/18/iab-kicks-off-members-only-online-resource-with-new-sellers-guide-series/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/18/iab-kicks-off-members-only-online-resource-with-new-sellers-guide-series/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 07:45:50 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[IAB]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[advertising sales strategies]]></category>
		<category><![CDATA[iab annual leadership meeting]]></category>
		<category><![CDATA[iab sellers gudie]]></category>
		<category><![CDATA[IAB's Mobile Advertising Committee]]></category>
		<category><![CDATA[interactive ad campaigns]]></category>
		<category><![CDATA[Interactive Advertising Bureau]]></category>
		<category><![CDATA[interactive insider]]></category>
		<category><![CDATA[mixx conference]]></category>
		<category><![CDATA[online advertising trends]]></category>
		<category><![CDATA[Randall Rothenberg]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6725</guid>
		<description><![CDATA[“Interactive Insider” Will Provide Sales Tools and Thought Leadership Exclusively to IAB Members
NEW YORK &#8211; The Interactive Advertising Bureau (IAB) announced the launch of “Interactive Insider,” a specialized area of iab.net available only to IAB members. This new service premieres with the release of the “IAB Seller’s Guide: Automotive Industry,” the first in a series [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/02/18/iab-kicks-off-members-only-online-resource-with-new-sellers-guide-series/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>adsmobi Launches Global Mobile Media Buying Platform</title>
		<link>http://www.adoperationsonline.com/2010/02/18/adsmobi-launches-global-mobile-media-buying-platform/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/18/adsmobi-launches-global-mobile-media-buying-platform/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 07:30:20 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[adsmobi]]></category>
		<category><![CDATA[buzzcity]]></category>
		<category><![CDATA[iphone android advertising]]></category>
		<category><![CDATA[mobile ad aggregator]]></category>
		<category><![CDATA[mobile ad network]]></category>
		<category><![CDATA[mobile channel categories]]></category>
		<category><![CDATA[mobile demographic targeting]]></category>
		<category><![CDATA[mobile inventory base]]></category>
		<category><![CDATA[mobile media buying platform]]></category>
		<category><![CDATA[ramy yared]]></category>
		<category><![CDATA[smaato]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6717</guid>
		<description><![CDATA[New Mobile Advertising Service Kicks off with Mobile Inventory Base of 2500 Publishers Worldwide
Mobile World Congress 2010
NEW YORK &#38; BARCELONA, Spain &#8211; adsmobi Inc. announced the launch of their new mobile media-buying platform. adsmobi is a newly formed company in the exploding mobile advertising space enabling advertisers to reach their mobile audience worldwide. adsmobi is [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Telenity Announces Mobile Marketing Platform</title>
		<link>http://www.adoperationsonline.com/2010/02/18/telenity-announces-mobile-marketing-platform/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/18/telenity-announces-mobile-marketing-platform/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 07:30:08 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[ahmet ozalp]]></category>
		<category><![CDATA[akif arsoy]]></category>
		<category><![CDATA[canvas smartads]]></category>
		<category><![CDATA[contextual ad targeting]]></category>
		<category><![CDATA[mobile campaign management]]></category>
		<category><![CDATA[Mobile Marketing Association]]></category>
		<category><![CDATA[mobile marketing platform]]></category>
		<category><![CDATA[mobile marketing solutions]]></category>
		<category><![CDATA[personalized call management]]></category>
		<category><![CDATA[telenity]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6723</guid>
		<description><![CDATA[Telenity&#8217;s Canvas SmartAds Facilitates New Business Models for Mobile Advertisement and Marketing
Mobile World Congress 2010
MONROE, Conn. &#38; BARCELONA, Spain &#8211; Telenity (www.telenity.com), a leading provider of next generation value added services, messaging and mobile marketing solutions, announced a mobile marketing platform which facilitates new business models for mobile marketing and advertisement. Canvas® SmartAds™ integrates location [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ValueClick Divisions Continue to Invest in Network Quality</title>
		<link>http://www.adoperationsonline.com/2010/02/18/valueclick-divisions-continue-to-invest-in-network-quality/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/18/valueclick-divisions-continue-to-invest-in-network-quality/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 07:15:17 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Audience Measurement]]></category>
		<category><![CDATA[Click Fraud and Spam]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[ROI Measurement]]></category>
		<category><![CDATA[ValueClick]]></category>
		<category><![CDATA[ad fraud detection]]></category>
		<category><![CDATA[ad monitoring]]></category>
		<category><![CDATA[ad tags monitoring]]></category>
		<category><![CDATA[ad traffic monitoring]]></category>
		<category><![CDATA[commission junction]]></category>
		<category><![CDATA[cyveillance]]></category>
		<category><![CDATA[global online marketing]]></category>
		<category><![CDATA[online ad networks]]></category>
		<category><![CDATA[panos anastassiadis]]></category>
		<category><![CDATA[site scoring system]]></category>
		<category><![CDATA[Tom Vadnais]]></category>
		<category><![CDATA[ValueClick Media]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6721</guid>
		<description><![CDATA[WESTLAKE VILLAGE, Calif. &#8211; ValueClick Media and Commission Junction, divisions of global online marketing leader ValueClick, Inc. (Nasdaq: VCLK), have renewed agreements with Cyveillance, reaffirming their position among the safest networks for advertisers concerned about the security of their brands online.

Cyveillance provides both ValueClick Media and Commission Junction with real-time content monitoring to deliver early [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/02/18/valueclick-divisions-continue-to-invest-in-network-quality/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>ReplaceAds Appoints AdPlayerz as Its New Ad Sales Representative for Online Radio</title>
		<link>http://www.adoperationsonline.com/2010/02/18/replaceads-appoints-adplayerz-as-its-new-ad-sales-representative-for-online-radio/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/18/replaceads-appoints-adplayerz-as-its-new-ad-sales-representative-for-online-radio/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 07:00:43 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Media Planning]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[adplayerz]]></category>
		<category><![CDATA[advertising sales]]></category>
		<category><![CDATA[audio ad inventory]]></category>
		<category><![CDATA[comscpre entertainment radio]]></category>
		<category><![CDATA[display ad inventory]]></category>
		<category><![CDATA[Jeffrey Wilks;]]></category>
		<category><![CDATA[john williams]]></category>
		<category><![CDATA[online radio ad inventory]]></category>
		<category><![CDATA[ReplaceAds;]]></category>
		<category><![CDATA[triton media]]></category>
		<category><![CDATA[video ad inventory]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6719</guid>
		<description><![CDATA[NEW YORK &#8211; ReplaceAds™, the largest source of audio, video, and display ad inventory in the Internet radio business announced that it has appointed AdPlayerz as its new advertising sales and sponsorship representative.

&#8220;We are very excited to be partnering with ReplaceAds as our premier Online Radio inventory provider,” says AdPlayerz CEO, Jeffrey Eisenberg. “ReplaceAds has [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/02/18/replaceads-appoints-adplayerz-as-its-new-ad-sales-representative-for-online-radio/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Omniture SearchCenter Automates Keyword Discovery to Reduce SEM Costs and Increase Conversion</title>
		<link>http://www.adoperationsonline.com/2010/02/17/omniture-searchcenter-automates-keyword-discovery-to-reduce-sem-costs-and-increase-conversion/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/17/omniture-searchcenter-automates-keyword-discovery-to-reduce-sem-costs-and-increase-conversion/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 07:15:43 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Search Marketing (SEM)]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[david clarke]]></category>
		<category><![CDATA[multichannel business initiatives]]></category>
		<category><![CDATA[Omniture]]></category>
		<category><![CDATA[omniture online marketing suite]]></category>
		<category><![CDATA[omniture searchcenter]]></category>
		<category><![CDATA[omniture sitecatalyst]]></category>
		<category><![CDATA[online business optimization software;]]></category>
		<category><![CDATA[online channel analytics]]></category>
		<category><![CDATA[online conversion analytics]]></category>
		<category><![CDATA[online conversion rates]]></category>
		<category><![CDATA[online visitor acquistion]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[petra studholme]]></category>
		<category><![CDATA[reduce keyword costs]]></category>
		<category><![CDATA[search query data]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6715</guid>
		<description><![CDATA[SAN JOSE, Calif. &#8211; Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, announced the newest version of Omniture SearchCenter, providing deeper insight into how consumers are engaging with paid search links across all supported search engines. SearchCenter, through an enhanced integration with Omniture SiteCatalyst, now provides search query data [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/02/17/omniture-searchcenter-automates-keyword-discovery-to-reduce-sem-costs-and-increase-conversion/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Android and iPhone SDKs for Mobile Advertising with Free Analytics</title>
		<link>http://www.adoperationsonline.com/2010/02/16/new-android-and-iphone-sdks-for-mobile-advertising-with-free-analytics/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/16/new-android-and-iphone-sdks-for-mobile-advertising-with-free-analytics/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 07:30:42 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Revenue Optimization]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[aloqa]]></category>
		<category><![CDATA[apple ipad free]]></category>
		<category><![CDATA[ctr mobile ads]]></category>
		<category><![CDATA[Flirtomatic]]></category>
		<category><![CDATA[iphone inventory]]></category>
		<category><![CDATA[mobile ad networks]]></category>
		<category><![CDATA[mobile ad optimization]]></category>
		<category><![CDATA[mobile advertising revenue;]]></category>
		<category><![CDATA[sdk]]></category>
		<category><![CDATA[sdk iphone android]]></category>
		<category><![CDATA[smaato]]></category>
		<category><![CDATA[smaato metrics]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6711</guid>
		<description><![CDATA[Smaato Leading Ad-Optimizer with largest iPhone inventory in Europe – 4+ billion ad requests, 2500+ publishers &#38; 35 ad network partners worldwide
Free Apple iPad give-away for new signed up publishers during MWC 2010

Mobile World Congress 2010
Hall 7 App Planet #7C38
REDWOOD SHORES, Calif. &#8211; Smaato Inc. (www.smaato.com), the leading mobile ad optimizer and mobile advertising company [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/02/16/new-android-and-iphone-sdks-for-mobile-advertising-with-free-analytics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>GyPSii Leads the Way with Mobile Social Media Content and Contextual Targeted Mobile Advertising, Adds 1M New Users in Last Quarter</title>
		<link>http://www.adoperationsonline.com/2010/02/15/gypsii-leads-the-way-with-mobile-social-media-content-and-contextual-targeted-mobile-advertising-adds-1m-new-users-in-last-quarter/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/15/gypsii-leads-the-way-with-mobile-social-media-content-and-contextual-targeted-mobile-advertising-adds-1m-new-users-in-last-quarter/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 07:45:02 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[AdMob]]></category>
		<category><![CDATA[baidu]]></category>
		<category><![CDATA[chanet]]></category>
		<category><![CDATA[china ad networks]]></category>
		<category><![CDATA[china affiliate marketing]]></category>
		<category><![CDATA[china mobile advertising]]></category>
		<category><![CDATA[contextual advertising platform]]></category>
		<category><![CDATA[dan harple]]></category>
		<category><![CDATA[geosentric]]></category>
		<category><![CDATA[gypsii]]></category>
		<category><![CDATA[gypsii placerank]]></category>
		<category><![CDATA[integrated social media]]></category>
		<category><![CDATA[kubang]]></category>
		<category><![CDATA[location based mobile coupons]]></category>
		<category><![CDATA[madhouse]]></category>
		<category><![CDATA[mobile inventory]]></category>
		<category><![CDATA[realtime mobile content]]></category>
		<category><![CDATA[social media platform]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6705</guid>
		<description><![CDATA[Strategic media partnerships deliver advertising and content to GyPSii community
AMSTERDAM &#38; SALO, Finland &#8211; Market-leading mobile digital lifestyle application and geo-mobility social media platform, GyPSii has kicked off 2010 in a strong position to grow market share and revenue by partnering with content partners to connect users to more content, together with targeted advertising and [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/02/15/gypsii-leads-the-way-with-mobile-social-media-content-and-contextual-targeted-mobile-advertising-adds-1m-new-users-in-last-quarter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kontera&#8217;s Strong 4th Quarter Caps Yearlong Acceleration and Rapid Growth</title>
		<link>http://www.adoperationsonline.com/2010/02/15/konteras-strong-4th-quarter-caps-yearlong-acceleration-and-rapid-growth/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/15/konteras-strong-4th-quarter-caps-yearlong-acceleration-and-rapid-growth/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 07:15:58 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ads by Display]]></category>
		<category><![CDATA[In-text Ads]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[ad networks]]></category>
		<category><![CDATA[ad pepper]]></category>
		<category><![CDATA[Carmel Ventures]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[in-text advertising]]></category>
		<category><![CDATA[keyword targeting]]></category>
		<category><![CDATA[Kontera]]></category>
		<category><![CDATA[mike moritz]]></category>
		<category><![CDATA[online brand advertising]]></category>
		<category><![CDATA[Online Brand Advertising Dollars]]></category>
		<category><![CDATA[online publishers]]></category>
		<category><![CDATA[semantic analysis]]></category>
		<category><![CDATA[story level targeting technology]]></category>
		<category><![CDATA[Tanya Irwin]]></category>
		<category><![CDATA[tenaya capital]]></category>
		<category><![CDATA[tom hespos]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6701</guid>
		<description><![CDATA[Technological Innovation and Accelerated Adoption By Brand Advertisers Drive Strong 2009 Performance
SAN FRANCISCO &#8211; Kontera, the leading provider of relevant In-Text Advertising and Information Solutions, announced strong 2009 growth that spoke to its continuous technological innovation and a strong uptake from brand advertisers.

The company’s In-Text technology delivered superior related content for publishers and consumers, while [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/02/15/konteras-strong-4th-quarter-caps-yearlong-acceleration-and-rapid-growth/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New InsightExpress Research Reveals Impact of Mobile Advertising</title>
		<link>http://www.adoperationsonline.com/2010/02/12/new-insightexpress-research-reveals-impact-of-mobile-advertising/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/12/new-insightexpress-research-reveals-impact-of-mobile-advertising/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 07:15:57 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[digital marketing research]]></category>
		<category><![CDATA[InsightExpress]]></category>
		<category><![CDATA[Joy Liuzzo;]]></category>
		<category><![CDATA[mobile automotive purchase]]></category>
		<category><![CDATA[mobile entertainment purchase]]></category>
		<category><![CDATA[mobile insightnorms]]></category>
		<category><![CDATA[mobile media types]]></category>
		<category><![CDATA[mobile retail purchase]]></category>
		<category><![CDATA[mobile technology purchase]]></category>
		<category><![CDATA[mobile travel purchase]]></category>
		<category><![CDATA[online ad testing]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[online and mobile advertising inventory]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6696</guid>
		<description><![CDATA[STAMFORD, Conn. &#8211; InsightExpress, a leading digital marketing research firm, released Mobile InsightNorms through Q4 2009, including a comparison of mobile media types and verticals. Benchmarked to the impact of online advertising, these findings continue to show the power of mobile as an advertising channel.

The study used norms developed in online ad testing as a [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/02/12/new-insightexpress-research-reveals-impact-of-mobile-advertising/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>New Integrated Display and Search Reporting Solution Helps Large Advertisers Optimize Media Performance</title>
		<link>http://www.adoperationsonline.com/2010/02/11/new-integrated-display-and-search-reporting-solution-helps-large-advertisers-optimize-media-performance/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/11/new-integrated-display-and-search-reporting-solution-helps-large-advertisers-optimize-media-performance/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 07:30:03 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Search Marketing (SEM)]]></category>
		<category><![CDATA[cindy commander]]></category>
		<category><![CDATA[covario]]></category>
		<category><![CDATA[covario organic search insight]]></category>
		<category><![CDATA[covario paid search insight]]></category>
		<category><![CDATA[craig macdonald]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[display advertising insight]]></category>
		<category><![CDATA[Forrester Research]]></category>
		<category><![CDATA[inflectionpoint]]></category>
		<category><![CDATA[online advertising performance]]></category>
		<category><![CDATA[online display media spending]]></category>
		<category><![CDATA[online media optimization]]></category>
		<category><![CDATA[search advertising]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6691</guid>
		<description><![CDATA[Covario Introduces New Display Advertising Insight Software to Improve Online Marketing Campaigns
SAN DIEGO &#8211; Covario, the leader in search and display advertising software and services for Fortune 500 companies, announced at their annual customer conference &#8211; INFLECTIONPoint, the release of a new technology solution – Display Advertising Insight (DAI). DAI is the first SaaS (Software [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/02/11/new-integrated-display-and-search-reporting-solution-helps-large-advertisers-optimize-media-performance/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>White Paper is a Guide for Online Publishers to Understand What Real-Time Bidding is, Why it Matters and How to Take Advantage of It</title>
		<link>http://www.adoperationsonline.com/2010/02/10/white-paper-is-a-guide-for-online-publishers-to-understand-what-real-time-bidding-is-why-it-matters-and-how-to-take-advantage-of-it/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/10/white-paper-is-a-guide-for-online-publishers-to-understand-what-real-time-bidding-is-why-it-matters-and-how-to-take-advantage-of-it/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 07:45:54 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Revenue Optimization]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[PubMatic]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[ad auction engine]]></category>
		<category><![CDATA[ad impressions]]></category>
		<category><![CDATA[ad operations support]]></category>
		<category><![CDATA[premium online publishers]]></category>
		<category><![CDATA[pubmatic ecpm]]></category>
		<category><![CDATA[Rajeev Goel]]></category>
		<category><![CDATA[realtime bidding]]></category>
		<category><![CDATA[realtime bidding whitepaper]]></category>
		<category><![CDATA[rtb]]></category>
		<category><![CDATA[rtb ad network]]></category>
		<category><![CDATA[us online advertising]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6684</guid>
		<description><![CDATA[PALO ALTO, Calif. &#8211; PubMatic (http://www.PubMatic.com), the pioneer of Ad Revenue Optimization technology and full-service ad operations support for premium online publishers, published the industry’s first white paper exclusively focused on Real-Time Bidding (RTB) (http://www.PubMatic.com/real-time-bidding). Because RTB is one of the fastest growing segments of US online advertising, it’s imperative that publishers understand the RTB [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/02/10/white-paper-is-a-guide-for-online-publishers-to-understand-what-real-time-bidding-is-why-it-matters-and-how-to-take-advantage-of-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Local Online Advertising Leader Yodle Announces Completion of $10 Million Series D Financing</title>
		<link>http://www.adoperationsonline.com/2010/02/10/local-online-advertising-leader-yodle-announces-completion-of-10-million-series-d-financing/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/10/local-online-advertising-leader-yodle-announces-completion-of-10-million-series-d-financing/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 07:00:17 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[bessemer ventura partners]]></category>
		<category><![CDATA[borrell associates]]></category>
		<category><![CDATA[Court Cunningham]]></category>
		<category><![CDATA[Draper Fisher Jurvetson]]></category>
		<category><![CDATA[JAFCO Ventures;]]></category>
		<category><![CDATA[local online advertising]]></category>
		<category><![CDATA[online lead generation]]></category>
		<category><![CDATA[tom mawhinney]]></category>
		<category><![CDATA[yodle]]></category>
		<category><![CDATA[yodlefranchise]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6678</guid>
		<description><![CDATA[Reports 135% Year-Over-Year Growth
NEW YORK &#8211; Yodle, (www.yodle.com) a leader in local online advertising and lead generation, announced that it has completed a $10 million Series D funding round. The round, raised from existing investors, was led by JAFCO Ventures and joined by Bessemer Venture Partners, Draper Fisher Jurvetson, and Draper Fisher Jurvetson Growth. The [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/02/10/local-online-advertising-leader-yodle-announces-completion-of-10-million-series-d-financing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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