SANTA MONICA, Calif. – Double Fusion, the leading independent in-game advertising network, announced its acquisition of NeoEdge Networks, a pioneer in social and casual in-game advertising. This strategic acquisition of NeoEdge’s assets positions Double Fusion as the premier, comprehensive in-game advertising solution for advertisers, brand marketers and publishers to reach any demographic playing any game genre on the PlayStation®3 system as well as social and casual platforms.

NeoEdge and its partners add over 100 million monthly video impressions in numerous casual and social games to Double Fusion’s extensive global network of 3 billion monthly impressions in top games from publishing partners such as Ubisoft, THQ and 2K Sports. In addition, much of this new social inventory is based on the latest highly engaging advertising formats designed to deliver powerful brand interaction with consumers.

“This acquisition highlights our commitment to deliver a complete 360 degree in-game advertising solution for our clients and partners,” said Dan Chambers, Double Fusion’s Head of Sales. “Gaming has become much more than the entertainment of choice for males 18-34. With the dramatic rise of social and casual gaming, it’s now mainstream and appeals to women as well as Generations X and Y. You can basically find a game to fit every age and demographic.”

By offering a full spectrum of dynamic in-game advertising opportunities in console, social and casual gaming, Chambers points out that Double Fusion enables advertisers and brand marketers to reach “super targeted, super engaged, super consumers” with high impact campaigns.

According to technology researcher Gartner Group, worldwide spending on gaming will exceed $74 billion this year, up 10.4% from 2010. By 2015, spending will reach $112 billion with online gaming rising to $28.3 billion in 2015. PopCap Games Research reports that there are an estimated 98 million social gamers in the US, a 71% increase since just 2010.

Leveraging this explosive growth, in-game advertising is proving to be a ‘must have’ in today’s media buying mix. Gaming offers a uniquely engaging environment that leads to across the board better brand awareness and recall versus TV, radio, print or other media. In-game ads provide access to an affluent, brand-literate audience and reach every segment of the population. Having worked with some of today’s blue chip brands including McDonald’s, Twentieth Century Fox, Dr. Pepper, State Farm and Toyota, Double Fusion has exclusive in-game opportunities with 2K Sports, as well as games like Pro Evolution Soccer 2012, Square Enix’s Deus Ex: Human Revolution, Warner Bros. Interactive Entertainment’s Mortal Kombat and Ubisoft’s Shaun White Skateboarding and Driver®: San Francisco.

“THQ has always had an excellent relationship with Double Fusion and we are excited about their recent expansion,” said Tim Walsh, Vice President, THQ Partners. “We have and will continue to embrace in-game advertising to add realism, information and an additional revenue stream for us and our developers.”

To expand its presence in Canada, Double Fusion also sealed an exclusive sales relationship with Toronto-based Cue Digital Media. Recently named one of “Canada’s Most Promising New Digital Companies” at The Digi Awards, Cue represents several highly visible, U.S.-based digital content sites, including UFC.com, Heavy.com, CollegeHumor.com, celebrity news site TMZ.com and FunnyOrDie.com.

“We are excited to add Double Fusion to Cue’s roster of top tier media properties,” commented Cue CEO David U.K. “With Canada’s gaming industry representing $1.7 billion in economic activity in 2011, with an expected growth rate of 17% over the next two years as per ESRB 2011 Canadian Study, there is clearly a massive opportunity for Canadian marketers to reach deeply engaged consumers through in-gaming advertising.”

To help leverage its expanding footprint, Double Fusion has also opened a New York sales office. Newly hired Jesse Paynter, with over 6 years of experience at AOL as well as stints at Turner Broadcasting and Ryan Partnership, will lead the team as VP of East Coast Sales. Paynter will be joined by Senior Sales Director, Lou Bridda and Sales Director, Don Snellings. Senior Sales Director Michele Sushin has also joined Chambers in Double Fusion’s West Coast office.

About Double Fusion

Double Fusion is one of the world’s leading in-game advertising networks with unmatched reach across console, social and casual gaming. Double Fusion connects Fortune 500 brands to millions of video game players through its award-winning dynamic ad-serving technology and marketing services. Double Fusion provides highly engaged, authentic experiences for gamers and the advertisers looking to reach them across all demographics, platforms and game genres.

Privately-held and headquartered in Santa Monica, Double Fusion has offices and/or affiliates in Buenos Aires, Jerusalem, London, Madrid, New York, Sydney, Tokyo and Toronto.

For more information: www.doublefusion.com and www.facebook.com/doublefusionads.

SAN FRANCISCO – December 1, 2008 – Leading independent in-game advertising company Double Fusion has strengthened its PLAYSTATION®3 portfolio by securing exclusive advertising opportunities with the world’s top videogame publishers, including THQ, SEGA, Eidos and Midway.

The announcement comes during a record breaking sales year for the videogames business, which propelled Double Fusion’s high double-digit revenue growth. The company continues to pave the way for advertisers looking to reach young consumers in an increasingly challenged and fragmented media landscape by offering immersive in-game marketing programs available nowhere else.

“One only has to look at the recent videogame sales figures to realize that games are the one form of entertainment consumers don’t want to live without,” states Jonathan Epstein, president and CEO, Double Fusion. “We are pleased to partner with and provide incremental revenue opportunities to game publishers by offering advertisers a variety of hand-selected cross-genre games we know will be a hit with gamers and the marketers looking to reach them.”

The partnerships underscore Double Fusion’s commitment to offer advertisers and agency partners the broadest possible range of advertising opportunities across all demographics. Double Fusion’s full-service solution, including sales, marketing, integration consulting, and enabling technology provides game publishers increased opportunities for revenue while strengthening their core business of game titles appealing to 18-34 male consumers.

Developers and publishers interested in learning more about increasing per-title revenues through integrated and dynamic ad placement opportunities on PLAYSTATION®3 should contact business@doublefusion.com

About Double Fusion

Double Fusion reaches more consumers across the broadest range of demographics than any other game advertising network. Utilizing their award-winning fusion.sdk™ and fusion.runtime™ dynamic in-game ad serving technologies originally developed for AAA hard core graphic intense 32 bit video games, the company has successfully expanded the idea that any game type, genre, or platform can harness the power of advertising. Double Fusion currently boasts over 30 top-tier game publishers in a portfolio reaching gamers from 12 to 49 years old. The network’s acclaimed integrated marketing solutions continue to inspire Fortune 500 companies to get in the game with groundbreaking advertising campaigns. Privately held and headquartered in San Francisco, Double Fusion has offices in Chicago, New York, Jerusalem, London and Tokyo. More information about Double Fusion is available at www.doublefusion.com.

Advertisers interested in opportunities within the Double Fusion Network; and developers and publishers interested in increasing their per-title revenues through integrated and dynamic ad placement opportunities should visit www.AdvertisingInPlay.com.

As the exclusive advertising representative for Habbo.com, Double Fusion will handle advertising sales, sponsorships and promotional opportunities with brands seeking to reach Habbo.com’s growing base of 2.4 million unique visitors per month (source: Comscore). Utilizing their extensive sales experience in 2D and 3D environments for in-game advertising and marketing campaigns, Double Fusion will work with advertisers from the entertainment industry, retail, fashion and sports arenas to create relevant and interactive brand campaigns. By integrating branding elements into its virtual world, Habbo builds exposure and increases awareness without the use of intrusive ads. The partnership aims to build campaigns that support the Habbo experience, and that organically grow due to the community support.

“Habbo teens are savvy and insist on interacting with brands in a way that is both fun and enhances the online experience, and Double Fusion is unique in its ability to blend traditional media with immersive online campaigns which our users will enjoy,” said Teemu Huuhtanen, Executive VP, Marketing, Ad Sales and Business Development, Sulake Corporation and President, North America, Sulake Inc. “Over 200 advertisers have used Habbo globally and the trend is growing. The average Habbo user spends nearly 40 minutes on the site per visit, which provides a rich foundation for a company seeking to build an identity in a virtual world environment.”

Leveraging Habbo’s virtual world for real world branding, advertisers can execute a variety of marketing initiatives, including in-game billboards, contests, interstitials and instant-console messaging, customized brand rooms, sponsored quests, – all of which create a natural integration that adds value and appeals to teens.

“Double Fusion understands the power of Habbo, and the richness and depth of the audience and environment,” said Jonathan Epstein, president and CEO, Double Fusion. “The virtual world environment is a natural extension of our vast experience building both sponsorship and media programs in the gaming landscape.”

There are currently Habbo communities in 32 countries on six continents. To date, more than 92 million Habbo characters have been created globally and 8.6 million unique users worldwide visit Habbo each month (source: Google Analytics).

About Habbo:
Habbo is a richly colorful, multi-dimensional virtual community and game environment for teens. Users join by creating a fully customized online character called a Habbo. From there, they can explore many public hang-outs, play a variety of games, connect with friends, decorate their own rooms, and have fun through creativity and self expression. Currently there are Habbo communities in 32 countries on six continents. To date, over 94 million Habbo characters have been created and 9.5 million unique users worldwide visit Habbo each month (source: Google Analytics).

About Double Fusion:
Double Fusion is the game advertising expert. The company brings together the leading in-game ad serving technology, the broadest network of games across a wide variety of genres, and a sales force that has helped create and evolve the in-game advertising industry. Double Fusion provides marketers and their advertising agencies with the broadest range of in-game, around-game and web-based solutions with which to engage and sell the valuable and hard-to-reach gamer demographics. Double Fusion is privately held and headquartered in San Francisco, with offices in Los Angeles, Chicago, New York, Jerusalem, London, and Tokyo. More information on Double Fusion is available at www.doublefusion.com.

Advertisers interested in opportunities within the Double Fusion network; and developers and publishers interested in increasing their per-title revenues through integrated and dynamic ad placement opportunities should visit www.doublefusion.com.