Leading In-Game Advertising Company will Offer Premium Ad Opportunities with THQ, SEGA, Eidos and Midway Game Titles

SAN FRANCISCO – December 1, 2008 – Leading independent in-game advertising company Double Fusion has strengthened its PLAYSTATION®3 portfolio by securing exclusive advertising opportunities with the world’s top videogame publishers, including THQ, SEGA, Eidos and Midway.

The announcement comes during a record breaking sales year for the videogames business, which propelled Double Fusion’s high double-digit revenue growth. The company continues to pave the way for advertisers looking to reach young consumers in an increasingly challenged and fragmented media landscape by offering immersive in-game marketing programs available nowhere else.
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Los Angeles (April 7, 2008) – Habbo, the premier and largest global virtual community for teens, announced today that Double Fusion, the leading independent in-game advertising firm, is now the exclusive advertising sales agency for the Habbo.com property. Double Fusion will manage media sales and coordinate in-game, integrated marketing campaigns that position brands in an exciting and authentic way to Habbo.com’s massive and hip teen audience.

As the exclusive advertising representative for Habbo.com, Double Fusion will handle advertising sales, sponsorships and promotional opportunities with brands seeking to reach Habbo.com’s growing base of 2.4 million unique visitors per month (source: Comscore). Utilizing their extensive sales experience in 2D and 3D environments for in-game advertising and marketing campaigns, Double Fusion will work with advertisers from the entertainment industry, retail, fashion and sports arenas to create relevant and interactive brand campaigns. By integrating branding elements into its virtual world, Habbo builds exposure and increases awareness without the use of intrusive ads. The partnership aims to build campaigns that support the Habbo experience, and that organically grow due to the community support.

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