Combining Adap.tv’s RTB technology with Collective’s audience data, Collective’s private exchange will offer pre-roll video advertising space across targeted audiences and premium publishers in real-time auctions. Publishers include IPC, WWE, The Independent, Sony Music and iVillage.

The move will see Collective become the first in the UK to launch an RTB private ad marketplace for premium video programming.

“Our marketplace gives advertisers and agency partners a new way to access premium VoD inventory, but with this inventory being in such demand, we don’t see it as a low cost entry to buy video in the UK,” said Jamie Estrin, Director of Collective Video. “RTB pricing is controlled by supply and demand, and high quality premium video is always in high demand in the UK.”

Adap.tv’s interface will run the exchange that connects buyers with Collective’s pre-roll inventory.

“Our unique partnership with Collective will see the launch of the UK’s first RTB private marketplace for video,” said Brian Fitzpatrick, MD for EMEA at Adap.tv. “Real-time bidding is relatively new in the video space – our technology will offer Collective Video’s clients a new way to trade VoD directly.”

About Collective
Collective helps brand advertisers connect and engage with target audiences across display, video and social media. Collective’s industry expertise provides a strategic advantage to its clients by leveraging proprietary audience modelling, insights and ad effectiveness metrics. Our flagship products, Collective Display and Collective Video®, are powered by AMP®, our market-proven data and media management platform. Collective is headquartered in New York with offices in London, Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles and San Francisco. Collective’s investors include Accel Partners®, Greycroft Partners and iNovia Capital.
http://uk.collective.com/

About Adap.tv

Adap.tv builds the technology that makes buying and selling video advertising simple and efficient. The company’s products – Adap.tv for Advertisers, Adap.tv for Publishers and the Adap.tv Marketplace – work in harmony to connect video advertising buyers directly to sellers on a single platform. The Adap.tv Marketplace is the industry’s largest video marketplace for premium publishers and brand name advertisers, with over 6,500 sites selling inventory and hundreds of campaigns running daily. Based in San Mateo, CA and with sales offices in New York, Los Angeles, Chicago, Seattle and London, please visit http://adap.tv/.

NEW YORK – Collective, a full service provider of media and technology solutions for display and video advertising, announced that it has acquired Tumri, the leading provider of dynamic creative optimization and personalization solutions for advertisers and agencies. The deal closed for an undisclosed amount.

Just months after the acquisition of video ad platform and services company Oggifinogi, the transaction further empowers Collective’s end-to-end audience buying solutions for brand advertisers by enabling the delivery of massively customized creative content at scale.

“A lot of companies can deliver impressions. At Collective, we help brand advertisers turn that impression into an expression,” said Joe Apprendi, CEO, Collective. “Tumri gives us the capability to target the right audience with the right messaging and ad format, dynamically based on data intelligence.”

Apprendi maintains that most optimization to date has focused on the ‘who’, which represents the data piece, and the ‘where’ –the ad environment– while not enough emphasis has been placed on optimization of the creative, the ‘what’. Further, the delivery of creative content leads to interaction rates that are over ten times the interaction rates of the campaign control group.

The acquisition strengthens Collective’s ability to manage the entire ad delivery process, enhancing audience buying, optimization and overall ad efficacy while adding much greater cost efficiencies for advertisers.

“DCO has been largely relegated to the direct and ecommerce channels, but its application can have spectacular results for brand advertisers as well. The combination of Tumri and Oggifinogi provides a rich, video-enabled canvas through which brands can connect with consumers across the entire spectrum of online display advertising,” Apprendi added.

Tumri powers dynamic marketing campaigns for many of the world’s most prominent brands including Nike, HP and Travelocity among others, who leverage the platform to cross-sell and up-sell a catalog of products and services based on a user’s actual site browse or action, driving maximum relevancy and ROI.

“Collective’s evolution as a business has brought incredible market opportunities across the entire display ecosystem,” said Hari Menon, CEO, Tumri. “Combining Collective’s AMP audience buying platform with intelligent ad versioning has created a powerful tool for advertisers, allowing them to engage with consumers with exact using the right creative.” Luma Partners advised Tumri on the transaction.

Continued Platform Development

Tumri’s deep engineering expertise in data-driven marketing platforms, ad serving optimization and analytics will be applied to Collective’s own AMP® Data and Media Management Platform technology roadmap. The combined engineering operation will greatly enhance and accelerate AMP product development, enabling Collective to release new features and functionality to both buy-side and sell-side customers using AMP.

About Collective

Collective helps brand advertisers connect and engage with target audiences across display, video and social media. Collective’s industry expertise provides a strategic advantage to its clients by leveraging proprietary audience modeling, insights and ad effectiveness metrics. Our flagship products, Collective Display and Collective Video®, are powered by AMP®, our market-proven data and media management platform. Collective is headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco and London. Collective’s investors include Accel Partners®, Greycroft Partners and iNovia Capital. For more information, please visit www.collective.com.

About Tumri

Tumri is the leading provider of dynamic creative optimization and personalization solutions for advertisers and agencies. The Tumri Ensemble platform combines next-generation ad-serving with dynamic creative production to enable real-time 1:1 personalized marketing at scale. With Tumri, marketers can effectively cross-sell and up-sell a catalog of products or services to their consumers based on a user’s actual site browse or action, driving maximum relevancy and ROI. Marketers also benefit from a powerful auto-optimization engine and dynamic creative reports that allows for a more accurate and timely view of campaign metrics. Tumri powers dynamic marketing campaigns for many of the world’s most prominent brands including Nike, HP and Travelocity among others. To date, Tumri has executed more campaigns, served more impressions and created more distinct dynamic creative experiences than anyone in the space.

NEW YORK – Collective, a full service provider of media and technology solutions for display and video advertising, announced that it has acquired video advertising platform and services provider, Oggifinogi. The deal furthers Collective’s position as a leader in delivering audiences to brand advertisers utilizing unified in-banner and in-stream video ad formats.

“The dramatic growth in video viewership over the past three years led to television quality video being more widely distributed online,” said Joe Apprendi, CEO, Collective. “The full potential of online video advertising has yet to be unleashed. This acquisition enables us to bring the right mix of art and science to brand advertisers, especially as they rethink their television advertising budget and look to online to complement their broadcast and cable ad spend.”

As brand advertisers continue to seek relevant metrics and insight into what factors boost brand awareness, Collective now provides reporting features that make it possible to compare the effectiveness of in-banner and in-stream video. The company is uniquely poised to secure increased online video dollars by providing marketers with measurement programs that help them understand how each impact key brand metrics including lift and awareness.

Collective also makes available Internet Gross Rating Point (iGRP) reporting for all Collective video, rich media and display campaigns. In its study of video advertising trends, Digital Video Advertising Trends 2011, Break Media revealed that the majority of advertisers believe that online advertising should be measured using GRPs, and 47 percent would spend more with online video if it were available.

Oggifinogi is a natural extension of Collective’s product suite as the company continues to align its business with meeting brand advertising objectives. Despite the forecasts that online video advertising spending will increase by forty three percent over the next two years, brand advertisers have not yet tapped video’s promise. Apprendi maintains that more than seventy percent of Collective’s business is generated by brand advertisers looking to shift spend from TV budgets.

Oggifinogi provides highly interactive video advertising in both the banner and interactive pre roll space and is recognized for the significant interactive rates that its product drives. Collective’s acquisition of Oggifinogi combines audience targeting with engaging ad units, making it possible for AMP clients to more readily tap the benefits of rich media and video ad formats into their existing AMP capabilities. Oggifinogi’s platform is already seamlessly integrated into Collective’s AMP platform and media network, with more than 300 campaigns executed since 2009.

Based in Bellevue, Washington, Oggifinogi’s client roster includes more than 100 companies, including Bing, Best Buy, Sony, NBC, Paramount and others. Its rapid growth is due largely in part to its first-rate customer service, a feature that has also set Collective apart. The synergy between the two in this area will further enhance Collective’s reputation for service excellence.

Oggifinogi reaches more than 150 million unique users across more than 2,500 publisher sites, and will continue to operate as a subsidiary of Collective, servicing its existing agencies, advertisers and publishers.

“We are thrilled to become a part of Collective, integrating our creative and technical know-how with Collective’s access to publisher, agency and marketer channels,” said Michael Hyman, CEO, Oggifinogi. “Together, we can offer a turn-key video advertising solution for brand advertisers.”

The deal closed at an undisclosed amount.

About Collective

Founded in 2005, Collective is a full service provider of media and technology solutions for display advertising. We help brand advertisers and leading publishers monetize quality audience data and brand safe ad inventory. Collective’s industry expertise provides a strategic advantage to its clients by leveraging proprietary audience modeling, insights and ad effectiveness metrics. Our flagship products, Collective Display and Collective Video®, are powered by AMP®, our market-tested ad management, targeting and analytics platform. A member of the NAI, IAB, AAAA, DMA and OPA, Collective is headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco and London. For more information please visit www.collective.com.

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world reported the top 15 ad networks based on their reach among U.S. Internet users in December 2009. The ranking showed that AOL Advertising remains the top ad network, reaching 187 million U.S. Internet users, or 91 percent of the total audience, followed by Yahoo! Network (180.9 million) and Google Ad Network (178.1 million). The fastest growing ad network by audience reach among the top 15 was Microsoft Media Network U.S., which grew 31 percent versus year ago, followed by Collective Network (up 22 percent) and Audience Science (up 16 percent).

Top 15 Ad Networks

December 2009 vs. December 2008 Total U.S. – Home/Work/University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)

Dec-2008    Dec-2009    % Change

Total Internet : Total Audience  190,650     205,709         8

AOL Advertising                                173,804     187,023         8

Yahoo! Network                                 165,879     180,909         9

Google Ad Network                              157,131     178,134        13

ValueClick Networks                            159,420     170,774         7

Microsoft Media Network US                     126,158     165,470        31

Specific Media                                 153,079     165,230         8

FOX Audience Network                               N/A     156,981       N/A

24/7 Real Media                                142,448     155,856         9

Collective Network                             126,294     153,905        22

interCLICK                                     137,076     148,989         9

Tribal Fusion                                  139,778     147,169         5

AudienceScience (formerly Revenue Science)     126,261     146,428        16

Traffic Marketplace                            147,024     144,115         -2

Adconion Media Group                           142,133     141,235         -1

Turn, Inc                                      123,150     138,297        12

“Ad networks continue to be a powerful mechanism for delivering a large audience online, with eight different networks reaching at least 75 percent of the entire U.S. online population,” said comScore senior vice president Jeff Hackett. “Increasingly, however, ad networks are improving their capability for reaching more targeted audiences as well, which delivers enhanced value to advertisers and helps sustain higher CPMs for the channel. 2010 should bring us continued innovation and performance from this growing online sector.”

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 25 ad networks based on their reach among U.S. Internet users in April 2009. The ranking showed that AOL’s Platform-A remains the top ad network, reaching nearly 176.5 million U.S. Internet users, or 91.5 percent of the total audience, followed by Yahoo! Network (167.1 million) and Google Ad Network (164.5 million). New ad network FOX Audience Network ranked sixth, reaching 149.2 million people. Several ad networks in the top 25 achieved double-digit growth during the past year, led by Turn Inc. (up 121 percent), CPX Interactive (up 88 percent) and 24/7 Real Media (up 48 percent).

______________________________________________________________________________
Top 25 Ad Networks

April 2009 vs. April 2008

Total U.S. – Home/Work/University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)
Apr-2008        Apr-2009       % Change

Total Internet: Total Audience          190,728         192,875           1

Platform-A                              170,508         176,455           3
Yahoo! Network                          160,206         167,129           4
Google Ad Network                       155,882         164,518           6
ValueClick Networks                     140,930         160,307          14
Specific Media                          144,773         158,012           9
FOX Audience Network                        N/A         149,249         N/A
24/7 Real Media                          99,959         147,668          48
Traffic Marketplace                     114,682         143,519          25
Microsoft Media Network US              119,595         139,674          17
Tribal Fusion                           135,113         138,274           2
Casale Media – MediaNet                 127,184         137,884           8
interCLICK                              107,961         134,834          25
Turn, Inc                                60,617         134,028         121
Adconion Media Group                    117,965         133,498          13
CPX Interactive                          69,178         130,370          88
Collective Network by Collective Media   88,279         129,808          47
ADSDAQ by ContextWeb                     93,815         123,534          32
AudienceScience (formerly Revenue Science)  N/A         121,001         N/A
Burst Media                              89,670         116,727          30
Undertone Networks                       72,940          97,053          33
AdBrite                                  81,838          91,033          11
Pulse 360                                   N/A          82,574         N/A
Vibrant Media                            72,351          80,779          12
Adify                                       N/A          73,467         N/A
Kontera                                  52,159          72,870          40
______________________________________________________________________________

“Underscoring the growing importance of ad networks to the digital advertising economy, each of the top 25 ad networks has expanded its reach during the past year,” commented Jack Flanagan, comScore executive vice president. “It almost seems that new ad networks are emerging every day, each aimed at helping advertisers achieve their campaign objectives, whether it’s to deliver reach and frequency or to target a specific audience segment.”

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Finally, somebody shows initiative in regard to in-stream advertising, and gets the ball rolling towards some degree of organization. Setting best practices and industry standards is still somewhere far, far, away – even though the IAB did kickstart the process when they formulated the in-stream ad metrics definitions.

New York, NY – July 29, 2008 – As growing numbers of advertisers look to video as a powerful channel for connecting with consumers online, leading online advertising network and technology provider, Collective Media, today unveiled the Collective Video Network.

The new video network – which builds on the company’s experience in delivering and managing targeted video campaigns – is supported by Collective Media’s proprietary AMP™ platform. It allows advertisers to leverage high-quality video content from the premium publishers that comprise the Collective Network, offering a suite of in-stream ad units, including pre-roll and overlay video formats.

According to data from eMarketer, U.S. spending on Internet video advertising is expected to grow to $4.3 billion by 2011 – and is currently the fastest growing segment of online display advertising. Yet advertisers are often frustrated by the manual processes that still surround many in-stream video network offerings. Collective Media has designed the Collective Video Network as a centralized and automated solution with ‘an encode once and play everywhere’ capability.

Collective Video also provides advertisers with the same audience targeting, optimizing and reporting technology normally reserved for in-page ad units only. Advertisers can take advantage of Collective’s contextual and behavioral targeting platform when running an in-stream video campaign.

“Launching the Collective Video Network is a natural extension of our premium advertising network and the best-in-class technology we’ve developed in the AMP platform,” said Joe Apprendi, CEO of Collective Media. “Our work with brand advertisers in leveraging video inventory has given us a direct understanding of the pain points that still plague this area. The ease of use we’ve built into our video network, relative to implementing, targeting and optimizing a campaign, offers a scalable value proposition to the market.”

Apprendi added that the growing demand among advertisers to connect with relevant, high-quality video content matches the need of top-tier publishers to make smart and appropriate use of their online video assets. “Building on the strength of our publisher network and the inventory we provide, Collective will bring the expertise, quality and service for which we are known seamlessly to the video landscape,” he said.

The Collective Video Network is designed to provide a centralized and automated single-platform solution that is also highly-scalable. Advertisers that run video-based campaigns through the network will benefit from Collective’s comprehensive reporting which provides standardized video view and interaction metrics via the AMP platform.

The Collective Video Network is the latest offering in a growing suite of Collective Media products and services – which also includes the AMP platform as well as Personifi, its audience targeting system.

About Collective Media
Collective Media is a leading online advertising network and technology company. The Collective Network links high quality, brand-name publishers with Fortune 1000 advertisers. Collective Media’s AMP™ offers high end publishers an ad network management platform to create their own branded, vertical ad networks. Collective’s innovative approach enables both brand and direct advertisers to achieve superior results through sophisticated audience targeting technology, including contextual, behavioral, geographic and re-targeting. Founded in 2005, Collective Media is headquartered in New York City with offices in Boston, Chicago, Dallas, Detroit, Los Angeles and San Francisco. Visit Collective Media at www.collective-media.com.

Collective Media has been working with Personifi since October 2007 and acquired the company because of its unique and highly effective approach to content classification and audience targeting. Today, more that 50% of the campaigns run by Collective include the Personifi targeting solutions which use mathematical algorithms to intelligently evaluate all of the content on a Web page to create more accurate contextual and behavioral segments. Collective Media leverages this rich content data to offer its clients advertising options across 26 standard audience segments and thousands more custom categories.

As the demand for audience targeting services continues to rise dramatically – eMarketer reports that spending on behavioral targeting will reach $3.8 Billion by 2011 – Personifi’s audience detection and targeting technology has established itself as one of the most advanced and accurate solutions in the industry by mathematically and semantically analyzing all of the content on a Web page, not just keywords. Personifi’s approach yields only the most relevant and actionable targeting data for advertisers, ensuring pinpoint accuracy for every campaign.

“The acquisition of Personifi gives Collective a unified audience targeting solution for both contextual and behavioral targeting,” said Joe Apprendi, CEO of Collective Media. “While other ad networks specialize in one form of targeting, we now have best-of-breed capabilities to offer the most comprehensive solution on the market.”

Personifi is the integrated audience targeting solution within AMP™, Collective’s ad network management platform for vertical ad networks. Publishers and advertisers can benefit from Personifi’s targeting capabilities from one single platform across all their Collective Media ad initiatives. Whether within their own branded, vertical networks or in the Collective Media network of publishers, AMP™ gives Collective customers simple and easy access to the industry’s most advanced targeting technology.

“Targeting has emerged as one of the most important factors in the effectiveness of an ad campaign,” said Frost Prioleau, CEO of Personifi. “Together, Collective Media and Personifi are committed to staying at the forefront of targeting services and offering the most innovative and accurate solutions in the industry.”

About Collective Media

Collective Media is a leading online advertising network and technology company. The Collective Network links high quality, brand-name publishers with Fortune 1000 advertisers. Collective Media’s AMP™ offers high end publishers an ad network management platform to create their own branded, vertical ad networks. Collective’s innovative approach enables both brand and direct advertisers to achieve superior results through sophisticated audience targeting technology, including contextual, behavioral, geographic and re-targeting. Founded in 2005, Collective Media is headquartered in New York City with offices in Boston, Chicago, Dallas, Detroit, Los Angeles and San Francisco. Visit Collective Media at www.collective-media.com.

About Personifi

Personifi provides powerful page classification and ad targeting solutions that allow ad networks and web publishers to deliver more relevant ads to their users. Leveraging a unique mathematical approach, Personifi’s solutions deliver an unparalleled combination of precision and scalability. Applications for Personifi’s solutions include content classification, contextual targeting, behavioral targeting, and ad optimization. Personifi is privately funded and headquartered in Fort Worth, TX.

NEW YORK – APRIL 8, 2008 – Collective Media, a leading online advertising network specializing in premium publishers and advertisers, today released the results of its 2nd annual Ad Network Study. The study was designed and executed to better understand the role and value of online advertising networks for both interactive agencies and advertisers while illustrating the change in industry trends from 2007 to 2008.

Key findings from the 2008 Ad Network Study include:

* All Ad Networks Are Not Created Equal. 89.2% of respondents do not believe all ad networks are alike and the leading differentiators are inventory quality, targeting abilities and site transparency; leading one to suppose that even in a crowded marketplace, agencies and advertisers believe that there is room for innovation and differentiation.
* Image and Perception. 96% of study respondents have either maintained or improved their perspective on ad networks since last year’s study.
* Vertical ad networks. Nearly 50% of respondents would be likely/very likely to buy a brand-name vertical ad network vs. a generic vertical ad network. Vertical ad networks backed by recognized, brand-name publishers prove to be even more desirable. 82% of respondents plan to use a vertical ad network in 2008.
* Increase in ad network spending. Agencies and advertisers will spend more on ad networks in 2008 vs. 2007. 75% of respondents will spend 5% or more of their overall online advertising budget on ad networks in 2008. More than 25% of agencies and advertisers will spend 15% or more on ad networks in 2008.

Several findings are in contrast to last year’s results, which cited reach and efficiency as the key reasons to use ad networks as opposed to this year where targeting is the leading motivation. Furthermore, the study validates the vertical ad network trend and underscores the industry’s desire for vertical, branded networks backed by recognized, brand-name publishers.

“We’re excited about the results in this year’s study as it confirms for us a significant trend we have been seeing; that more and more advertisers are turning to ad networks for their branding campaigns,” said Joe Apprendi, CEO of Collective Media. “This along with the stated importance of inventory quality and targeting ability show the growing importance of ad networks in the online media plan.”

“The ad network model continues to evolve under a basic principle; the more information that we have on our audience and the more control and transparency we have of our operational systems will create greater efficiencies for the advertiser”, stated Steven Ustaris, Group Media Director at Carat. “It is good to see that networks that evolve in this manner and listen to what is important to advertisers are positioned to garner a larger a portion of advertising budgets.”

To obtain a copy of the study, visit www.collective-media.com

Approximately 200 completed surveys were received from online media decision makers at both agencies and advertisers in the United States, including marketing vice presidents and online marketing directors from Fortune 1000 brands, and media directors and media planners from leading interactive agencies. Surveys were completed from January 22 through February 18, 2008.

About Collective Media
Collective Media is a leading online advertising network specializing in audience targeting, optimization and reporting solutions to increase relevancy and yield for both publishers and advertisers, reaching more than 150 million unique users monthly. Collective is comprised exclusively of high quality, brand-name publishers offering the largest network of online news sites in addition to a wide selection of sites in every content category. Collective’s innovative approach enables both brand and direct advertisers to achieve superior results through sophisticated audience targeting technology, including contextual, behavioral, geographic and re-targeting. Founded in 2005, Collective Media is headquartered in New York City with offices in Los Angeles, San Francisco, Dallas, Boston, Chicago and Detroit. Visit Collective at www.collective-media.com.

NEW YORK – MARCH 24, 2008 – Collective Media, a leading online advertising network specializing in premium publishers and advertisers, today launched its white-label Ad Network Management Platform (AMP) enabling premium publishers to create their own branded, vertical ad networks. Collective developed the AMP technology to manage hundreds of audience segments, thousands of sites and billions of ad impressions across its own leading ad network each month. As more publishers establish their own branded ad networks to increase audience reach and share of online media spend, AMP is the first ad network management platform designed to support both behavioral targeting and affiliate site networks.
“By making AMP available to publishers, we are really bucking the trend of technology companies turning into ad networks. We’re an ad network releasing a technology platform that gives publishers everything they need to create and manage their own network,” said Joe Apprendi, CEO of Collective Media. “These newly formed networks can take advantage of the opportunities that exist to increase available inventory in any audience category with Collective’s network of affiliate sites and target audiences, and to monetize unsold inventory at a premium.”

AMP is fully integrated with DoubleClick’s DART for Publishers and is tightly integrated with salesforce.com’s Salesforce application for sales pipeline data. With built-in behavioral and contextual targeting, the system unifies audience targeting and ad network management through a single online technology platform. In addition, publishers with a wide diversity of wholly-owned sites can utilize the product to centralize audience targeting, revenue and yield management for both owned and affiliated sites.

About Collective Media
Collective Media is a leading online advertising network specializing in audience targeting, optimization and reporting solutions to increase relevancy and yield for both publishers and advertisers, reaching more than 150 million unique users monthly. Collective is comprised exclusively of high quality, brand-name publishers offering the largest network of online news sites in addition to a wide selection of sites in every content category. Collective’s innovative approach enables both brand and direct advertisers to achieve superior results through sophisticated audience targeting technology, including contextual, behavioral, geographic and re-targeting. Founded in 2005, Collective Media is headquartered in New York City with offices in Los Angeles, San Francisco, Dallas, Boston, Chicago and Detroit. Visit Collective at www.collective-media.com.