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Category: Collective Media
Collective Launches Private Exchange for Premium Video Advertising
Collective has today announced the launch of a private marketplace to offer media buying agencies and advertisers real-time bidding (RTB) access to its premium video platform. Combining Adap.tv’s RTB technology with Collective’s audience data, Collective’s private exchange will offer pre-roll video advertising space across targeted audiences and premium publishers in real-time auctions. Publishers include IPC, [...]
Collective Acquires Tumri
Brings Power of Dynamic Creative Optimization to Brand Advertisers NEW YORK – Collective, a full service provider of media and technology solutions for display and video advertising, announced that it has acquired Tumri, the leading provider of dynamic creative optimization and personalization solutions for advertisers and agencies. The deal closed for an undisclosed amount.
Collective Acquires Video Ad Platform Oggifinogi
Becomes First to Provide Advertisers with Unified Audience Metrics for In-Banner and In-Stream Video NEW YORK – Collective, a full service provider of media and technology solutions for display and video advertising, announced that it has acquired video advertising platform and services provider, Oggifinogi. The deal furthers Collective’s position as a leader in delivering audiences [...]
comScore Releases December 2009 Ranking of Top Ad Networks
AOL Advertising Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world reported the top 15 ad networks based on their reach among U.S. Internet users in December 2009. The ranking showed that AOL Advertising remains the top [...]
comScore Releases April 2009 U.S. Ranking of Top 25 Ad Networks
AOL’s Platform-A Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 25 ad networks based on their reach among U.S. Internet users in April 2009. The ranking showed that AOL’s Platform-A remains the [...]
Collective Media Launches the Collective Video Network, Focuses on In-Stream Advertising
Finally, somebody shows initiative in regard to in-stream advertising, and gets the ball rolling towards some degree of organization. Setting best practices and industry standards is still somewhere far, far, away – even though the IAB did kickstart the process when they formulated the in-stream ad metrics definitions. New York, NY – July 29, 2008 [...]
Collective Media Acquires Personifi to Strengthen Leadership and Development of Ad Targeting Services
New York – June 3, 2008 – Collective Media, a leading online advertising network and technology provider, today announced that the company has acquired Personifi, which provides advanced audience targeting solutions to Web publishers, ad networks and mobile providers. The acquisition strengthens Collective’s current integration with Personifi’s sophisticated ad targeting and content classification capabilities, and [...]
Collective Media Releases Results of 2008 Ad Network Study
Key findings show that inventory quality, targeting abilities and site transparency are most important factors for ad networks’ value proposition NEW YORK – APRIL 8, 2008 – Collective Media, a leading online advertising network specializing in premium publishers and advertisers, today released the results of its 2nd annual Ad Network Study. The study was designed [...]
Collective Media Launches Ad Network Management Platform (AMP)
AMP empowers the world’s most prominent publishers to create and manage their own vertical networks NEW YORK – MARCH 24, 2008 – Collective Media, a leading online advertising network specializing in premium publishers and advertisers, today launched its white-label Ad Network Management Platform (AMP) enabling premium publishers to create their own branded, vertical ad networks. [...]
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