Category Page for: Collective Media

Collective Media Launches the Collective Video Network, Focuses on In-Stream Advertising

» by Otilia Otlacan July 31st, 2008 at 11:44 am » Comments (0)

Finally, somebody shows initiative in regard to in-stream advertising, and gets the ball rolling towards some degree of organization. Setting best practices and industry standards is still somewhere far, far, away - even though the IAB did kickstart the process when they formulated the in-stream ad metrics definitions. New York, NY – July 29, 2008 – As growing numbers of advertisers look to video as a powerful channel for connecting with consumers online, leading online advertising network and technology provider, Collective Media, today unveiled the Collective Video Network. The new video network – which builds on the company’s experience in delivering and ...more »

Collective Media Acquires Personifi to Strengthen Leadership and Development of Ad Targeting Services

» by Otilia Otlacan June 3rd, 2008 at 2:55 pm » Comments (0)

New York – June 3, 2008 – Collective Media, a leading online advertising network and technology provider, today announced that the company has acquired Personifi, which provides advanced audience targeting solutions to Web publishers, ad networks and mobile providers. The acquisition strengthens Collective's current integration with Personifi's sophisticated ad targeting and content classification capabilities, and will further solidify the continued development of the Personifi product suite. Personifi will continue to operate as a separate business unit under Collective Media. Collective Media has been working with Personifi since October 2007 and acquired the company because of its unique and highly effective approach ...more »

Collective Media Releases Results of 2008 Ad Network Study

» by Otilia Otlacan April 8th, 2008 at 2:57 pm » Comments (0)

Key findings show that inventory quality, targeting abilities and site transparency are most important factors for ad networks' value proposition NEW YORK – APRIL 8, 2008 – Collective Media, a leading online advertising network specializing in premium publishers and advertisers, today released the results of its 2nd annual Ad Network Study. The study was designed and executed to better understand the role and value of online advertising networks for both interactive agencies and advertisers while illustrating the change in industry trends from 2007 to 2008. Key findings from the 2008 Ad Network Study include: * All Ad Networks Are Not Created Equal. 89.2% ...more »

Collective Media Launches Ad Network Management Platform (AMP)

» by Otilia Otlacan March 24th, 2008 at 3:01 pm » Comments (0)

AMP empowers the world's most prominent publishers to create and manage their own vertical networks NEW YORK – MARCH 24, 2008 – Collective Media, a leading online advertising network specializing in premium publishers and advertisers, today launched its white-label Ad Network Management Platform (AMP) enabling premium publishers to create their own branded, vertical ad networks. Collective developed the AMP technology to manage hundreds of audience segments, thousands of sites and billions of ad impressions across its own leading ad network each month. As more publishers establish their own branded ad networks to increase audience reach and share of online media spend, ...more »