Category: Burst Media
Consumers Are Aware of Dynamically Targeted Ads – and Their Opinions of Them Are Split
More Than One-Third of Men Wouldn’t Mind Trading Non-Personal Information for Ads More Relevant to Their Interests BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading seller of targeted Internet audiences to brand and performance advertisers, released the results of a consumer sentiment survey on Internet privacy and dynamic ads – ads tailored for the individual [...]
Sony Music Entertainment UK Signs Exclusive Agreement With Burst Media
Deal Deepens Burst’s Ability to Deliver Millions of Highly Engaged Young Influentials to Advertisers LONDON – Burst Media UK, (www.burstmedia.co.uk), a leading seller of targeted Internet audiences to brand and performance advertisers, announced that it has signed an agreement to act as the exclusive sales house in the United Kingdom for premier online music website [...]
Burst Media Builds Vertical Ad Network for FOX Sports Interactive Media
Sports-Focused Ad Network Offers High Quality Reach for Advertisers BURLINGTON, Mass. – Burst Media, a leading provider of advertising representation, services, and technology to independent web publishers, has partnered with FOX Sports Interactive Media (FSIM) to launch the FOX Sports Ad Network, a vertical ad network developed around long tail sports content websites. The FOX [...]
DoubleVerify Applauds the Most Compliant Ad Technology Companies with First-Ever Trust Index
Findings from DoubleVerify’s 1H 2010 Report Drawn from 150+ Billion Impressions from Industry’s Leading Ad Networks, Publishers, Ad Exchanges & DSPs New York, NY – DoubleVerify, the pioneer and worldwide leader in online media verification, released findings from its 1H 2010 Trust Index. The report provides insight into compliance and brand safety in online advertising [...]
IAB Applauds the First Ad Networks and Exchanges to Commit to Self-Certification
Companies Advance Brand Safety in the Industry NEW YORK – Responding to marketers’ call for better brand safety and enhanced transparency online, the Interactive Advertising Bureau (IAB) announced that 16 member companies are the first to commit to comprehensive self-certification against the IAB “Networks & Exchanges Quality Assurance Guidelines.” Released in June of this year, [...]
Burst Media Survey Shows Internet Top for Sports Content
Nearly 50% of Respondents use Internet to Check Sports Scores BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, released the results of a survey focusing on the Internet’s impact on sports content. Administered earlier this month to over 2,200 adults 18 years and older, [...]
Burst Media Acquires Giant Realm
Deal Reinforces Burst’s Position as a Champion of Vertical Content Online BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, announced that the company has completed the acquisition of the business and assets of New York-based Giant Realm, Inc. (www.giantrealm.com).
Burst Media Survey Reveals Consumer Spending to Be Flat This Holiday Season – But More Online
85.3% of Respondents Will Shop Online This Holiday Season BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, released the results of a survey focused on consumer’s 2009 holiday spending outlook. Administered last month to over 2,300 adults 18 years and older, the survey found [...]
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