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BrightRoll Selected by Google as the First Integrated Mobile Video Ad Provider

Otilia Otlacan | May 3, 2012

BrightRoll, the world’s largest provider of digital video advertising services, today announces it is teaming up with Google’s AdMob to allow publishers and developers to seamlessly integrate video ads into their mobile apps and generate revenue from premium advertisers.

KN Dimestore’s Real-Time Data for Online Ad Optimization Gains Momentum with Video, Social Firms

Otilia Otlacan | September 29, 2011

Pioneer in digital brand metrics will bring new efficiency to ad efforts from BrightRoll, SocialVibe, and TubeMogul NEW YORK – KN Dimestore, a division of Knowledge Networks, announced today the signing of three major new publishers and media technology companies that will leverage its real-time survey data delivery to optimize online ad campaigns. The new [...]

BrightRoll Enables Advertisers to Optimize Campaign Performance With Launch of Real-Time Bidding for the BrightRoll Exchange (BRX)

Otilia Otlacan | September 28, 2011

RocketFuel, Turn, DataXu, Media6Degrees, MediaMath and TubeMogul Among First Major Buyers to Integrate With BRX SAN FRANCISCO, CA – BrightRoll, the leading provider of digital video advertising services, today announced the launch of real-time bidding for buyers on its online video advertising marketplace, The BrightRoll Exchange (BRX). The availability of real-time bidding allows buyers to [...]

comScore Media Metrix Ranks Top 50 US Web Properties for July 2010

Otilia Otlacan | September 13, 2010 | 0 Comments

Online Gambling Sites See Pickup during World Series of Poker Tournament; Americans Browse Retail Sites to Shop Summer Deals RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. Web activity at the top online properties for July 2010 based on data from the comScore [...]

BrightRoll and other Video Ad Networks Partners with Magnetic to Leverage Search Re-Targeting and Optimize Performance of Video Ads

Otilia Otlacan | August 10, 2010 | 0 Comments

Many Video Ad Networks Apply Magnetic Search Data for Precise Targeting of Consumer Interests for Nearly Half of U.S. Online Video Audience NEW YORK – August 9, 2010 – Magnetic (www.magnetic.is), the leader in search re-targeting, today announced integration with BrightRoll, the leading provider of online video advertising services, to improve and optimize performance on [...]

November Sees Number of U.S. Videos Viewed Online Surpass 30 Billion for First Time on Record

Otilia Otlacan | January 14, 2010 | 2 Comments

Hulu Extends All-Time High to 924 Million Videos Viewed RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released November 2009 data from the comScore Video Metrix service, showing that more than 170 million U.S. Internet users watched online video during the month. Online video viewing continued to reach record [...]

Reportlinker Adds Online Video Advertising Networks 2007 – 2010: Emerging and Surging Report

Otilia Otlacan | October 27, 2009 | 1 Comment

NEW YORK – Reportlinker.com announces that a new market research report is available in its catalogue. Online Video Advertising Networks 2007 – 2010: Emerging and Surging This report analyzes video inventory and gross media spend in both up-and-coming and established avail verticals, including in-banner, remnant/3rd party pre-roll, video overlays, video search and podcasting. Each video [...]

Google Sites Surpasses 10 Billion Video Views in August

Otilia Otlacan | October 13, 2009 | 1 Comment

Average Video Viewer Watched Nearly 10 Hours of Online Video During the Month RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released August 2009 data from the comScore Video Metrix service, showing that 161 million U.S. Internet users watched online video during the month, the largest audience ever recorded. [...]

U.S. Online Video Market Soars in July as Summer Vacation Drives Pickup in Entertainment, Leisure Activities Online

Otilia Otlacan | September 10, 2009 | 4 Comments

TV Viewers Turn to Internet for Fresh Content with Shows on Summer Hiatus; Hulu Reaches All-Time High with 457 Million Video Views RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released July 2009 data from the comScore Video Metrix service, showing that 158 million U.S. Internet users watched online [...]

Research and Markets: Video Advertising Networks Emerging and Surging To $493 Million In ’09 Revenue

Otilia Otlacan | July 23, 2009 | 0 Comments

DUBLIN – Research and Markets has announced the addition of the “Online Video Advertising Networks 2007 – 2010: Emerging and Surging” report to their offering. This report analyzes video inventory and gross media spend in both up-and-coming and established avail verticals, including in-banner, remnant/3rd party pre-roll, video overlays, video search and podcasting.

BrightRoll First Ad Network to Eliminate Rich Media Fees for Video Advertisers

Otilia Otlacan | May 23, 2008 | 0 Comments

Advertisers, Agencies Flocking to Branded Video Network to Drive Efficiency, Increase Reach and Reduce Campaign Costs San Francisco – May 23, 2008 – BrightRoll, the only branded video advertising network, today announced the end of video rich media fees in response to industry-wide demand from advertisers seeking a more cost-effective and scalable way to execute [...]

BrightRoll First Ad Network to Support HD Video Advertising

Otilia Otlacan | March 17, 2008 | 0 Comments

SAN FRANCISCO–(BUSINESS WIRE)–BrightRoll, Inc., the world’s largest video advertising network, today announced a proprietary HD advertising unit, a first-of-its-kind ad network offering that allows branded advertisers to deliver campaigns in high-definition across BrightRoll’s extensive network of premium publishers. Despite massive retail promotions around HDTV, a dramatic rise in HD content and studies demonstrating the superior [...]