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Category Page for: BrightRoll

BrightRoll First Ad Network to Eliminate Rich Media Fees for Video Advertisers

» by Otilia Otlacan May 23rd, 2008 at 9:38 am » Comments (0)

Advertisers, Agencies Flocking to Branded Video Network to Drive Efficiency, Increase Reach and Reduce Campaign Costs San Francisco – May 23, 2008 – BrightRoll, the only branded video advertising network, today announced the end of video rich media fees in response to industry-wide demand from advertisers seeking a more cost-effective and scalable way to execute video ad campaigns across branded properties online. Agencies and the advertisers they represent are increasingly frustrated with the challenges of implementing online video campaigns. The need to work with multiple vendors, increased use of new video ad formats and lack of clarity into inventory quality play a ...more »

BrightRoll First Ad Network to Support HD Video Advertising

» by Otilia Otlacan March 17th, 2008 at 9:46 am » Comments (0)

SAN FRANCISCO–(BUSINESS WIRE)–BrightRoll, Inc., the world’s largest video advertising network, today announced a proprietary HD advertising unit, a first-of-its-kind ad network offering that allows branded advertisers to deliver campaigns in high-definition across BrightRoll’s extensive network of premium publishers. Despite massive retail promotions around HDTV, a dramatic rise in HD content and studies demonstrating the superior performance of HD ads, television advertisers have yet to fully realize the benefits of HD due to a lack of critical mass amongst TV owners. Indeed, the Consumer Electronics Association estimated HDTV penetration at just 33% of U.S. households as of July 2007. more »