“With the value of branding no longer a secret, the world becoming borderless, and the rate of information travel unbounded, assessing brand distinction and leadership is no easy task. The range of excellence in this year’s global pool was inspiring, and demonstrated the value of effective rebrands and the global commitment evident in solutions,” said Thebe Ikalafeng, CEO of South Africa-based Brand Leadership Group and 2009 ReBrand 100 juror.

To select winners, jurors reviewed the work which was required to transcend cosmetic changes. In addition to specific review guidelines they followed, strong consideration was given to execution and strategies that made an emotional connection, and met the stated objectives and needs of the identified target market. In true democratic fashion, a one-person entity had as much opportunity to be selected as did global organizations, since jurors were unaware of the brand strategist’s name and size when reviewing the projects.

Over 40 industries and 21 countries are represented among the 2009 winners. Some of the world’s best known branding consultants such as Interbrand, The Brand Union, DDB Canada, and more competed, as did in-house teams, small agencies, and representatives of multinational corporations. The jury panel, new each year, consists of a multidisciplinary mix of prominent, international, industry experts. The 2009 panel of 10 included CEO for InterbrandHealth Jane Parker, Burt Helm of BusinessWeek, and Creative Director of Australia-based Principals, Simon Wright.

“I am thrilled for our company in receiving this well-deserved honor,” said Michael Sprouse, Chief Marketing Officer for Epic Advertising. “When we re-branded the company and embarked on development of our corporate web presence, we had the singular goal of making the site itself the best, most informative, sleekest, easy-to-navigate B2B site in the industry. To have our names alongside some of the world’s most respected brands speaks volumes about the job we did in achieving our goal.”

Unique among other awards, “before” and “after” scenarios of each brand transformation are reviewed with details of the accompanying write-up on the approach. The rebrand could have been an enterprise-wide effort, a change in a single brand component, or a brand extension. Winning rebrands are showcased for inspiration and learning at www.rebrand.com.

About Epic Advertising:

Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers and agencies with measurable Internet advertising impact. Leveraging proprietary and patent-pending technologies, and over 38,000 publishers, Epic provides its advertising partners with performance and direct response marketing services, search engine marketing, media planning, branded marketing campaigns and targeted, worldwide online reach.

A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance and compliance, Epic Advertising brings an intense focus on achieving the highest ROI yield for its advertising partners via transparent Display, Search and Social Media consumer web traffic. Epic scales its solutions through enormous internet reach, technology and unparalleled industry expertise.

The company has achieved several industry accolades, including being named an AlwaysOn Global Top 250 Company as one of the top private companies in the world, a comScore top-50 ranking in internet reach (Ad Focus), a 2008 Inc. 5000 company, and a 2009 ReBrand 100 winner.

Epic Advertising is headquartered in New York, with offices in San Francisco, Toronto and London. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

About ReBrand™ and the ReBrand 100® Global Awards:

ReBrand is the global, online resource for case studies on the most effective brand transformations: the repositioning, revitalizing, and redesign of existing brand assets to meet strategic goals. Featured in such media as The Wall Street Journal, CNN Money, BusinessWeek, and Yahoo! Finance, ReBrand’s leading program, the annual ReBrand 100® Global Awards, has entry deadlines in late September of each year. To view winning case studies or to learn how to enter, visit www.rebrand.com.

All trademarks, service marks and company names are the properties of their respective owners.

NEW YORK – Epic Advertising (www.epicadvertising.com), the privately-held, New York-based online performance marketing firm, announced two key appointments within its executive suite. The announcement comes on the heels of a wave of recent positive news for the company, including the opening of its London office and strong 2008 revenue growth and business expansion.

The first appointment is the naming of Charles Nowaczek to the position of Chief Operating Officer. In this role, Mr. Nowaczek is responsible for Epic Advertising’s global business operations, including product development, program management, Sales support, facilities and administration, and oversight of the organization’s strategic and tactical initiatives. Additionally, he has successfully led the company’s first-ever Management Training Program, which has resulted in other key employee promotions internally. Previously, Mr. Nowaczek was the Senior Vice President of Operations for the company, and has been with Epic since March 2006. He is based in the New York City headquarters.

The second appointment was the naming of Young Kim to the position of Senior Vice President of Finance. In this role, Mr. Kim is responsible for all aspects of the company’s accounting and finances. Under his direction, he has overseen the group’s improvements in operational, budget and process efficiencies, the implementation of new projects and the support of the company’s international expansion. Previously, Mr. Kim was the Vice President of Finance for the company, and has been with Epic since 2005. He is based in the Toronto, Canada office.

The two appointments further solidify Epic’s senior executive team following a successful 2008, and will provide further momentum to its prospects for further growth in 2009. The company sees the appointment of Mr. Nowaczek and Mr. Kim as crucial in its ability to maintain flawless organizational execution and commitment to its product growth and corporate strategy roadmap.

“We are extremely proud of both Charlie and Young for their dedication, commitment, and achievement,” said Don Mathis, CEO of Epic Advertising. “They have each earned deep goodwill and respect from their peers, and solidifying these two well-deserved appointments was important overall for our company, covering its most important functions. We wish Charlie and Young well in their roles and have the utmost confidence in their contributions going forward.”

About Epic Advertising

Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending contextual and behavioral targeting technologies, and the over 38,000 publishers in its highly-acclaimed network AzoogleAds, Epic provides its advertising partners with performance and direct response marketing services, media planning, branded marketing campaigns and a targeted, worldwide online reach.

A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance and compliance, Epic Advertising brings an intense focus on achieving the highest ROI yield for its advertising partners via transparent display and search consumer traffic. Epic scales its solutions by leveraging vast quantities of data, enormous internet reach and unparalleled industry expertise.

The company has achieved several industry accolades, including being named an AlwaysOn Global Top 250 Company as one of the top private companies in the world, a comScore top-50 ranking in internet reach (Ad Focus) and being named a 2008 Inc. 5000 company.

Epic Advertising is headquartered in New York, with offices in London, San Francisco, and Toronto. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

Epic Advertising continues to hold a strong presence in the Bay Area, with no staff reductions or changes to the current employee base associated with this announcement.

About Epic Advertising: Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending technologies, and the over 38,000 publishers in AzoogleAds, its highly-acclaimed performance ad network, Epic provides its advertising partners with performance and direct response marketing services, search engine marketing, media planning, branded marketing campaigns and a targeted, worldwide online reaction.

A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance and compliance, Epic Advertising brings an intense focus on achieving the highest ROI yield for its advertising partners via transparent Display and Search consumer web traffic. Epic scales its solutions through enormous internet reach, proprietary and patent-pending technology and unparalleled industry expertise.

The company has achieved several industry accolades, including being named an AlwaysOn Global Top 250 Company as one of the top private companies in the world, a comScore top-50 ranking in internet reach (Ad Focus) and a 2008 Inc. 5000 company.

Epic Advertising is headquartered in New York, with offices in San Francisco, Toronto and London. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

NEW YORK – Epic Advertising (www.EpicAdvertising.com), the privately held, New York-based online marketing leader, today announced strong September results, posting seven percent and 14 percent gains, respectively, in revenue and profit over last September. In an environment marked by tightening budgets and consolidation, the performance marketing company’s publisher and advertiser bases experienced robust growth.

Epic also announced its participation in ad:tech New York, from November 3-4, at the Hilton New York. The annual gathering is the industry’s premiere digital marketing event, providing brand advertisers, agencies, portals, online publishers and technology providers a forum to exchange ideas. Epic (booth #804) will showcase its industry-leading performance ad network business, and demonstrate its new iMobilePublisher, the first iPhone application enabling publishers to monitor critical performance data like cost per click, total clicks and payment history, in real time, wherever they are.

CMO Michael Sprouse and other key Epic personnel will be on hand both days to discuss the new platform and the company’s recently announced London expansion, and to give their take on interactive marketing’s prospects in a tight-money environment.

“We are working hard to continue our growth with calculated, responsible investment that our clients have grown accustomed to from us during these tighter times,” Sprouse said. “In a tough economic environment, performance marketing should get a closer look by advertisers needing to make every dollar work harder and looking for true accountability and transparency. Our leading targeting and technical infrastructure, as well as our global scale and reach, help advertisers achieve precisely that.”

The company will thank its clients and partners at an ad-tech-timed party at Marquee Night Club. The November 3 event will benefit the Thomas Blake, Sr. Memorial Cancer Research Fund and is invitation-only until midnight.

About Epic Advertising:

Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending technologies, and the over 38,000 publishers in AzoogleAds, its highly-acclaimed performance ad network, Epic provides its advertising partners with performance and direct response marketing services, media planning, branded marketing campaigns and a targeted, worldwide online reach.

A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance and compliance, Epic Advertising brings an intense focus on achieving the highest ROI yield for its advertising partners via transparent display and search consumer traffic. Epic scales its solutions by leveraging vast quantities of data, enormous internet reach and unparalleled industry expertise.

The company has achieved several industry accolades, including being named an AlwaysOn Global Top 250 Company as one of the top private companies in the world, a comScore top-50 ranking in internet reach (Ad Focus) and being named a 2008 Inc. 5000 company.

Epic Advertising is headquartered in New York, with offices in San Francisco, Toronto and London. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

NEW YORK – AzoogleAds (www.AzoogleAds.com), a division of the New York-based online marketing leader Epic Advertising, announced today the successful beta launch of its new iPhone Publisher Reporting Platform, iMobilePublisher. The beta launch represents the latest in a string of successes stemming from the company’s Product and Technology teams, and will initially include a small number of trusted publishers. The application demonstration is scheduled to make its public debut at the annual ad:tech New York show at booth # 804 in the Hilton New York hotel on November 3-4.

“We have found that our publishers increasingly use iPhones, and so this product was born out of marketplace opportunity,” said Greg Bayer, Senior Director of Product Management for Epic Advertising. “We wanted to build something that makes life even easier for the publishers that work with us, and we strive to deliver innovative tools to them which set us apart from other networks.”

iMobilePublisher provides publishers in the AzoogleAds performance ad network the ability to check all facets of marketing campaigns including payment history, leads, stats, clicks and effective CPCs. The easy-to-use interface also allows the publisher to sort by offers and a variety of date ranges, with a well-designed presentation and user-interface that can display data in graphical format. The platform also works on the iTouch with a wireless internet connection.

The platform is free to AzoogleAds publishers and will be downloadable at iTunes shortly. Rollout and expansion to AzoogleAds’ publisher base is expected in early 2009 with enhanced functionality. Additional product demos and promotional giveaways will take place at Affiliate Summit West (http://www.affiliatesummit.com/09w_conference.php) beginning January 11, 2009, where the Azoogle Ad Network is also the Platinum Sponsor.

“From a technology standpoint, our team is committed to supporting the ever-changing needs of our worldwide publisher base,” says Rick Okin, Chief Information Officer for Epic Advertising. “Our world-class technology team takes pride in staying a step ahead of our closest competitors in terms of product innovation and first-mover status, and we look forward to getting feedback from beta publishers prior to rollout and adding a whole new set of cool features.”

About AzoogleAds:

AzoogleAds (www.AzoogleAds.com) is a division of Epic Advertising, the global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending contextual and behavioral targeting technologies, and the over 38,000 publishers in its highly-acclaimed network, AzoogleAds provides its advertising partners with performance and direct response marketing ROI and worldwide online reach via transparent display and search consumer traffic.

The parent company of AzoogleAds, Epic Advertising, has achieved several industry accolades, including being named an AlwaysOn Global Top 250 Company as one of the top private companies in the world, a comScore top-50 ranking in internet reach (Ad Focus, July 2008) and being named a 2008 Inc. 5000 company.

AzoogleAds and Epic Advertising are headquartered in New York, with offices in San Francisco, Toronto and London. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

- Epic Advertising Appoints Rob Wilson
Epic Advertising (www.EpicAdvertising.com), the New York-based online marketing leader, announced today that it has appointed international online marketing veteran Rob Wilson to the position of Senior Vice President and General Manager, Europe. Mr. Wilson will be based in London, England, and will start his new post on October 16, 2008. In his position at Epic Advertising, Mr. Wilson is responsible for the further development and general strategic oversight of the company’s European-based businesses. He will also oversee all operational facets of the European-based division, including office expansion and staffing, as well as strategic oversight and P&L. Prior to joining Epic Advertising, Mr. Wilson served as Regional Director for the US and UK markets for Zanox, a performance marketing company headquartered in Berlin.

NEW YORK – Epic Advertising (www.EpicAdvertising.com), the New York-based online marketing leader, announced today that the Board of Directors has appointed Don Mathis to be Chief Executive Officer. Mathis is based at the company’s headquarters in New York, NY. As CEO, he is responsible for the strategic vision and overall management of the enterprise.

“We are pleased and extremely excited to name Don Mathis as CEO,” said Brian Conway, a director of the company and a Managing Director with TA Associates, a global private equity firm with a significant investment in Epic Advertising. “Based on his outstanding leadership and extensive industry knowledge, we believe Don is the ideal choice to continue to grow Epic Advertising well into the future.”

Prior to being elevated to the company’s top leadership role, Mathis was the President and Chief Operating Officer. During his tenure as President, Epic Advertising rapidly established an impressive trend of highly profitable business growth and expansion, evolving quickly into a recognized worldwide leader in online performance marketing. Mathis was originally hired in 2005 as the company’s Senior Vice President of Operations and Technology.

A seasoned executive, Mr. Mathis has a wide range of experience in online media and technology, as well as the offline sector. His prior experience includes having served as COO of the first online fantasy sports company, Small World Sports, helping build that company into one of the top destination sites on the Internet and ultimately selling it to Vulcan Ventures and merging it with The Sporting News. His experience also includes serving as an operational restructuring advisor for the turnaround firm AlixPartners and as a strategy consultant with McKinsey & Company. Mathis began his career as a programmer and technology consultant with Accenture, and graduated with honors from Harvard Business School and Vassar College.

In addition to his civilian experience, Mathis also served as a Naval Officer, most recently as a mobilized reservist following the 9/11 attacks, when he served as the Executive Officer of an anti-terrorism joint task force. He was later designated Deputy Group Commander for all Navy expeditionary logistics forces in Central Command (the Middle East). Mathis began his Navy career as a P-3 anti-submarine patrol aircraft Flight Communications Officer, and he served with the United Nations in Cambodia and Bosnia.

“I’m incredibly honored, and humbled, to have been appointed CEO,” said Mathis. “The company has come so far in such a short period of time in 2008, recording sizable growth and tangible results in the face of a broader economic slowdown. It is a real testament to our talented Executive Team and entire staff. From my perspective, it has been energizing to be a part of our transformation this year into a well-recognized, worldwide marketing powerhouse. I’m thrilled to be CEO, and look forward to our continuing achievements this year and beyond.”

About Epic Advertising:

Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending contextual and behavioral targeting technologies, and the over 35,000 publishers in its highly-acclaimed Azoogle Ad Network, Epic provides its advertising partners with performance and direct response marketing services, media planning, branded marketing campaigns and a targeted, worldwide online reach.

A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance and compliance, Epic Advertising brings an intense focus on achieving the highest ROI yield for its advertising partners via transparent display and search consumer traffic. Epic scales its solutions by leveraging vast quantities of data, enormous internet reach and unparalleled industry expertise.

The company has achieved several industry accolades, including being named an AlwaysOn Global Top 250 Company as one of the top private companies in the world, a comScore top-50 ranking in internet reach (Ad Focus, July 2008) and being named a 2008 Inc. 5000 company.

Epic Advertising is headquartered in New York, with offices in San Francisco and Toronto. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

NEW YORK – Epic Advertising (www.EpicAdvertising.com), the New York-based online marketing leader, has appointed Keith Duncan to the position of Senior Director of Agency Sales. Duncan will be based at the company’s headquarters in New York, NY.

In his position at Epic Advertising, Duncan is responsible for overseeing agency sales efforts and forging key strategic partnerships with agencies of all sizes. He will manage current relationships with key agency contacts, as well as the development of new agency business partnerships.

Prior to joining Epic Advertising, Mr. Duncan served as Account Director for the Consumer Products Category at Yahoo! During his tenure at Yahoo!, Mr. Duncan was responsible for maintaining a regional territory for Global Fortune 500 brands and strategizing with senior executives from digital agencies to drive more revenue and effectiveness to their online businesses. Under his direction, the business portfolio increased 50% year over year and included work on such prominent brands like Subway, Heineken and Pizza Hut. In 2007, he was named “MVP” at the Yahoo! National Sales Conference.

Prior to Yahoo!, Mr. Duncan was the Regional Sales Manager and Major Account Executive at HotJobs.com. He holds a Biology Degree from the University of Delaware.

“Attracting someone with Keith’s expertise from an online powerhouse such as Yahoo! and proven success with large accounts and agencies is a perfect strategic fit for us,” said Brett Lofgren, Senior Vice President of Global Advertising Sales. “Our largest growth opportunities have recently been, and will continue to be, through Fortune 500 brands. We can deliver our uniquely effective marketing solutions and broad range of competencies, which our competitors don’t have, to these types of partners. Keith will ensure agency partners are serviced even more efficiently, rapidly and effectively than today. We’re incredibly excited at our impressive growth trend in 2008 and are confident this trajectory will soar even higher with Keith handling the Agency business. “

About Epic Advertising:

Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending contextual and behavioral targeting technologies, and the over 35,000 publishers in its highly-acclaimed Azoogle Ad Network, Epic provides its advertising partners with performance and direct response marketing services, media planning, branded marketing campaigns and a targeted, worldwide online reach.

A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance and compliance, Epic Advertising brings an intense focus on achieving the highest ROI yield for its advertising partners via transparent display and search consumer traffic. Epic scales its solutions by leveraging vast quantities of data, enormous internet reach and unparalleled industry expertise.

The company has achieved several industry accolades, including being named an AlwaysOn Global Top 250 Company as one of the top private companies in the world, a comScore top-50 ranking in internet reach (Ad Focus, July 2008) and being named a 2008 Inc. 5000 company.

Epic Advertising is headquartered in New York, with offices in San Francisco and Toronto. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

- 24/7 Real Media announces six executive promotions
Ari Bluman was promoted to President of North America Sales & Operations; Kris Heinrichs has been appointed Chief Financial Officer; Jon Greenwood was promoted to Corporate Vice President, Global Operations; Brian Lesser is the new General Manager of the Media Innovation Group; Nicolle Pangis has been promoted to Vice President, Global Media and Technology Product Management; rene Bondar who is promoted to Vice President, Product Development

NEW YORK-Epic Advertising (www.EpicAdvertising.com), the New York-based online performance marketing company, announced today that its performance display ad network division, the Azoogle Ad Network, has been ranked the 28th largest ad network domestically (48th largest web property overall in the “Ad Focus” report) for July 2008 by comScore, Inc., the industry leader in online audience measurement. This placement ranks Epic among the very top for specialty or niche ad network players, and within range of the largest horizontal ad networks – while only counting a portion of Epic’s overall traffic, with the rest coming from search via its performance search business. The company’s monthly reach through the Azoogle Ad Display Network now spans more than 40 million unique visitors a month. July marks the first time the company or any of its business units have been publicly ranked by comScore, Inc.

Epic Advertising is a dominant, global performance marketing company, connecting advertisers from all over the world to highly targeted online consumers through display advertising, via the Azoogle Ad Display Network, its award-winning performance-based ad network, and through its performance search business. Epic’s traffic comes from its vast display “reach” – as counted in the comScore report — and through high-performing search marketing.

“These results are very positive for us and highlight an important piece of our compelling overall growth story in 2008,” said Michael Sprouse, Chief Marketing Officer of Epic Advertising. “Our reach via display advertising in the U.S., as these rankings indicate, coupled with the reach numbers we track internally through Search, show a position of strength in the global online marketing ecosystem to the tune of over 22 billion ad impressions served per month worldwide. We are becoming a growing force in providing advertisers and agencies with a wide range of effective marketing solutions, whether through display, search, social network monetization, text ads, video advertising, pCPM and more. We don’t just buy impressions; rather, we ensure our marketing and targeting efforts across all platforms are tailored to each client individually.”

About Epic Advertising:

Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending contextual and behavioral targeting technologies, and the over 35,000 publishers in its highly-acclaimed Azoogle Ad Network, Epic provides its advertising partners with performance and direct response marketing services, media planning and a targeted, worldwide reach.

A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance, Epic Advertising brings an intense focus on achieving the highest ROI yield for its advertising partners via transparent display and search consumer traffic. Epic scales its solutions by leveraging vast quantities of data, enormous internet reach and unparalleled industry expertise.

Epic Advertising is headquartered in New York, with offices in San Francisco and Toronto. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

New York, NY – August 18, 2008 – Epic Advertising (www.EpicAdvertising.com), the New York-based online performance marketing company, announced today that its performance display ad network division, the Azoogle Ad Network, has been ranked the 28th largest ad network domestically (48th largest web property overall in the “Ad Focus” report) for July 2008 by comScore, Inc., the industry leader in online audience measurement. This placement ranks Epic among the very top for specialty or niche ad network players, and within range of the largest horizontal ad networks – while only counting a portion of Epic’s overall traffic, with the rest coming from search via its performance search business. The company’s monthly reach through the Azoogle Ad Display Network now spans more than 40 million unique visitors a month. July marks the first time the company or any of its business units have been publicly ranked by comScore, Inc.

Epic Advertising is a dominant, global performance marketing company, connecting advertisers from all over the world to highly targeted online consumers through display advertising, via the Azoogle Ad Display Network, its award-winning performance-based ad network, and through its performance search business. Epic’s traffic comes from its vast display “reach” – as counted in the comScore report — and through high-performing search marketing.

“These results are very positive for us and highlight an important piece of our compelling overall growth story in 2008,” said Michael Sprouse, Chief Marketing Officer of Epic Advertising. “Our reach via display advertising in the U.S., as these rankings indicate, coupled with the reach numbers we track internally through Search, show a position of strength in the global online marketing ecosystem to the tune of over 22 billion ad impressions served per month worldwide. We are becoming a growing force in providing advertisers and agencies with a wide range of effective marketing solutions, whether through display, search, social network monetization, text ads, video advertising, pCPM and more. We don’t just buy impressions; rather, we ensure our marketing and targeting efforts across all platforms are tailored to each client individually.”

About Epic Advertising:
Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending contextual and behavioral targeting technologies, and the over 35,000 publishers in its highly-acclaimed Azoogle Ad Network, Epic provides its advertising partners with performance and direct response marketing services, media planning and a targeted, worldwide reach.

A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance, Epic Advertising brings an intense focus on achieving the highest ROI yield for its advertising partners via transparent display and search consumer traffic. Epic scales its solutions by leveraging vast quantities of data, enormous internet reach and unparalleled industry expertise.

Epic Advertising is headquartered in New York, with offices in San Francisco and Toronto. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

New York, NY – AzoogleAds (www.AzoogleAds.com), a division of Epic Advertising, announced today an expanded strategic relationship with TRUE.com, making it the online dating giant’s affiliate marketing Agency of Record. This announcement follows an already prosperous relationship between the two companies spanning several years from their work together via the AzoogleAds performance-based ad network.

Under the terms of the strategic relationship, AzoogleAds will now manage all new affiliate applications on behalf of TRUE.com, including hosting its affiliate link, and promoting TRUE.com’s quality services to users in a variety of online locations. Notably, by allowing AzoogleAds to manage affiliate applications and relationships on its behalf, TRUE.com now is able to receive targeted customers from a variety of websites and search portals by capitalizing on AzoogleAds’ proprietary tracking system, creative services team and network managers.

“We’ve had a long-standing and successful relationship with AzoogleAds’ performance-based ad network,” said Ruben Buell, president of TRUE.com. “The logical evolution was to further maximize the relationship and ultimately give AzoogleAds exclusive service rights with our affiliates to help scale our business even more.”

“An expanded strategic relationship with TRUE.com is very exciting for us,” said Don Mathis, President of AzoogleAds’ parent company, Epic Advertising. “We’ve had an outstanding, multi-year relationship with TRUE.com. With this agreement, we will drive their business to an even higher level, showcasing our broad range of capabilities and the full spectrum of value we bring to our advertising partners.”

About AzoogleAds:
AzoogleAds (www.azoogleads.com), founded in 2000, is the industry-leading performance-based ad network division of Epic Advertising, specializing in customer acquisition and conversion. Utilizing its proprietary display optimization/ targeting and search technologies, and leveraging a network of tens of thousands of publishers, AzoogleAds generates the highest volumes of quality traffic for its advertising partners. A pioneer in the online performance marketing industry, AzoogleAds brings an intense focus on achieving the highest ROI yield, and scales its solutions by leveraging vast quantities of data, its proprietary technologies, and its unparalleled industry expertise.

The group is headquartered in New York, with offices in Toronto and San Francisco. They are members of the IAB, Mobile Marketing Association (MMA), the American Marketing Association, Shop.Org, the DMA and the Congressional Internet Caucus Advisory Committee.

About TRUE.com:
TRUE is the leading scientifically based, online relationship service, whose mission is to help singles find long-lasting and fulfilling relationships. Founded on an advanced, scientifically based compatibility test uniquely endorsed by Psychology Today and independently certified to meet the Standards for Educational and Psychological Testing, TRUE is the only online relationship service that actively seeks to further protect the safety of its communicating members by conducting criminal background screenings and single-verification screenings. With the help of proprietary research and in conjunction with national and international advisors in the field of relationship and psychology, TRUE’s team of experts guides members step-by-step through all stages of the relationship-building process. To find out more about how TRUE helps people around the world Live.Love.Learn® please visit www.true.com.

New York, NY – Epic Advertising, the New York-based online performance marketing company, today announced the official launch of Performance CPM (pCPM), a patent-pending metric that allows advertisers to track performance-marketing campaigns by measuring “induced visits.” Advertisers can now determine campaign effectiveness utilizing a new, more comprehensive approach.

The premise of pCPM is rooted in induced visits, or visits to an advertiser’s site tracked beyond direct clicks. A visit to an advertiser’s site is “induced” if it results in any way from an ad, even if there is no immediate response or direct click path from ad to site. This metric goes beyond traditional campaign measurement tactics by employing scientific techniques to discern the broadest types of cause and effect, excluding things like “accidental clicks.”

Along with measuring induced visits, the metric encompasses elements from traditional tracking methods – CPC, CPM and CPA – as well as inherent branding impacts to offer a more holistic view of an online advertising campaign’s success. Because pCPM involves only statistics, it avoids any retention of Personally Identifiable Information (PII).

Prior to its release, Epic Advertising’s pCPM was refined internally over a 6-month period and tested in beta on a handful of selected advertising campaigns. Beta test results demonstrated induced visits accounted for a 60% increase on top of clicks. The results also showed that the measurement helped to ascribe value to branding ads seen but not actually clicked.

“pCPM alters the way online advertisers can gauge the true value of their campaigns by allowing them to now measure true effectiveness and influence,” says Don Mathis, President of Epic Advertising. “For instance, if you see an ad without clicking but remember the company’s URL, and then visit the site later, we would capture and realize that induced visit as part of pCPM.”

Added Mathis, “This method lets our advertisers do two new things: they can see the impact of an ad beyond direct clicks, and they can put a solid measure of user-impact on their traditional brand-oriented CPM campaigns. It encompasses the standard metrics used in the marketplace as well, so it is more comprehensive. We believe our method, marrying marketing and technology, is the next step in online marketing campaign tracking and will serve as a model for the industry.”

About Epic Advertising:
Epic Advertising (www.EpicAdvertising.com), founded in 2000 as AzoogleAds, is an elite, global performance marketing company, providing advertisers with superior customer acquisition marketing services. Leveraging its industry-leading performance-based ad network under its AzoogleAds subsidiary, and its search engine marketing capabilities under its Bazaar Advertising subsidiary, Epic provides advertisers with direct response marketing services with a world-wide reach that are second to none.

Epic Advertising utilizes proprietary and patent-pending optimization and targeting technology, and leverages a network of tens of thousands of publishers, to generate extremely high volumes of top quality consumer traffic for its advertising partners. A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance, Epic Advertising brings an intense focus on achieving the highest ROI yield, and scales its solutions by leveraging vast quantities of data, its proprietary targeting and search technologies, and its unparalleled industry expertise.

Epic Advertising is headquartered in New York, with offices in Toronto and San Francisco. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

New York, NY – April 29, 2008 – Epic Advertising, Inc. (www.EpicAdvertising.com), the New York online performance-based marketing company, announced today that they have hired two new Cyber industry experts, adding to the Company’s already robust internal Internet Compliance Group. Jonathan Gillman has been named Manager, Regulatory Affairs and Anwesa Paul has been named Privacy Officer and Associate General Counsel. The two positions will report to David Graff, the company’s General Counsel, and they will be based at the company’s New York City headquarters.

Previously, Gillman was the lead investigator of the Cyber Fraud Task Force for the Florida Attorney General’s Economic Crimes Division. He was instrumental in drafting and implementing the division’s strategic plan for the task force and in leading investigations on companies involved in unfair and deceptive business practices including internet fraud, phishing scams, identity theft and other nefarious practices.

Paul previously held the position of Compliance Manager for the Entertainment Software Rating Board and a law clerk for the New York State Office of the Attorney General’s Internet Bureau, where she reviewed cases involving consumer fraud, piracy, spam and trademark infringement. In her most recent role, she advised Fortune 500 entertainment software companies on all facets of compliance including adherence to regulations, best practices and privacy program requirements.

“By adding these two very talented legal professionals to our team, we are sending a powerful message that Epic Advertising has the highest standards of compliance and the most robust integrity assurance programs in the online marketing industry,” said Don Mathis, President of Epic Advertising. “With Jonathan and Anwesa, we plan to take our robust integrity assurance programs and enforcement capability to the next level in ensuring our marketing compliance track record remains industry-leading and frankly, the best in the world.”

“I am very excited to join a team that I know from experience is committed to nothing but responsibility, internet marketing integrity and wide scale enforcement of consumers’ rights,” said Gillman.

Gillman is a graduate of Florida State University with a degree in Criminology. Paul is a graduate of Cornell University and Brooklyn Law School, where she was a Dean’s Merit Scholar.

About Epic Advertising:
Epic Advertising (www.EpicAdvertising.com), founded in 2000 as AzoogleAds, is an elite, global performance marketing company, providing advertisers with superior customer acquisition marketing services. Leveraging its industry-leading performance-based ad network under its AzoogleAds subsidiary, and its search engine marketing capabilities under its Bazaar Advertising subsidiary, Epic provides advertisers with direct response marketing services with a world-wide reach that are second to none.

Epic Advertising utilizes proprietary and patent-pending optimization and targeting technology, and leverages a network of tens of thousands of publishers, to generate extremely high volumes of top quality consumer traffic for its advertising partners. A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance, Epic Advertising brings an intense focus on achieving the highest ROI yield, and scales its solutions by leveraging vast quantities of data, its proprietary targeting and search technologies, and its unparalleled industry expertise.

Epic Advertising is headquartered in New York, with offices in Toronto and San Francisco. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

New York; April 8, 2008 – Azoogle.com, Inc., the New York online performance-based advertising network, announced today that the company will change its corporate name to Epic Advertising, creating a single brand for its now fully integrated performance marketing businesses and services. The company will retain the AzoogleAds name as a unit of Epic Advertising, maintaining continuity as an industry-leading, performance-based ad network.

The re-branding will unify the company’s services under one name, strategy and vision for its performance marketing business, both in North America and globally. It also signals the completion of the integration of Bazaar Advertising, the search marketing firm acquired by the company and announced in October, 2007.

Epic Advertising encompasses two main units focused on online consumer traffic acquisition: AzoogleAds and Bazaar Advertising. AzoogleAds continues to provide broad-based traffic acquisition services leveraging the company’s leading performance-based ad network business. Bazaar Advertising continues to provide search engine management and marketing services, specializing in keyword discovery, purchase and optimization of online search campaigns. Epic Advertising will market both units as an integrated suite of services to its advertisers, with a focus on direct response customer acquisition and performance marketing.

The Epic Advertising brand will also include the Epic Ad Center (EAC), a do-it-yourself tool-kit for small- to medium-sized businesses that automatically creates display, search and coupon ads on a performance basis. Advertisers are able to target their campaigns geographically, demographically and behaviorally using the ads.

Recently, the company announced its international expansion throughout Europe, Latin America and Asia-Pacific, and it expects the name change to facilitate that drive. The company plans to continue this expansion throughout 2008.

“This symbolizes an exciting evolution for our company,” says Don Mathis, President of Epic Advertising. “Until now we were known primarily for our performance-based ad services in North America via our AzoogleAds brand. Our new corporate name will help to showcase all of our services as a seamless offering to advertisers, highlighting our multi-channel approach to performance marketing. As our company moves forward as a global enterprise, we’re working to take performance marketing to the next level.”

About Epic Advertising:
Epic Advertising (www.EpicAdvertising.com), founded in 2000 as AzoogleAds, is an elite, global performance marketing company, providing advertisers with superior customer acquisition marketing services. Leveraging its industry-leading performance-based ad network under its AzoogleAds subsidiary, and its search engine marketing capabilities under its Bazaar Advertising subsidiary, Epic provides advertisers with direct response marketing services with a world-wide reach that are second to none.

Epic Advertising utilizes proprietary and patent-pending optimization and targeting technology, and leverages a network of tens of thousands of publishers, to generate extremely high volumes of top quality consumer traffic for its advertising partners. A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance, Epic Advertising brings an intense focus on achieving the highest ROI yield, and scales its solutions by leveraging vast quantities of data, its proprietary targeting and search technologies, and its unparalleled industry expertise.

Epic Advertising is headquartered in New York, with offices in Toronto and San Francisco. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

The partnership with AdsMarket allows AzoogleAds to significantly expand its international publisher base and distribution by leveraging AdsMarket’s reach and unrivaled expertise in the international marketplace. Notably, the AdsMarket partnership will provide significant distribution for AzoogleAds existing European advertisers as well as new advertisers, and will target several key emerging markets. Distribution will be garnered via publishers in a variety of key sectors as financial services, retail, media, and travel and leisure.

“AdsMarket is focused on the international markets and we see great value in partnering with a leading US-based company that can enrich our US and international offerings to our Publishers by introducing our services to their leading Advertisers,” said Ofer Druker, CEO of AdsMarket. “The cooperative agreement with AzoogleAds will also enable our International advertisers to reach significantly broader audiences in the International markets and in the US through AzoogleAds’s robust publisher base.”

“Partnering with AdsMarket shows our continued commitment and expansion plans towards our international business, as we recognize the importance of growing outside North America,” says Don Mathis, President of AzoogleAds, “Our goal is to provide quality, targeted distribution for our advertisers from all over the world and AdsMarket is the company to help us do just that.”

About AzoogleAds:
AzoogleAds (www.AzoogleAds.com), founded in 2000, is a leading Performance-based Ad Network, specializing in customer acquisition and conversion. Utilizing its proprietary display optimization/ targeting and search technologies, and leveraging a network of tens of thousands of publishers, AzoogleAds generates the highest volumes of quality traffic for its advertising partners. A pioneer in the online performance marketing industry, AzoogleAds brings an intense focus on achieving the highest ROI yield, and scales its solutions by leveraging vast quantities of data, its proprietary technologies, and its unparalleled industry expertise.

AzoogleAds is headquartered in New York, with offices in Toronto and San Francisco. They are members of the IAB, Mobile Marketing Association (MMA), the American Marketing Association, Shop.Org, the DMA and the Congressional Internet Caucus Advisory Committee. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

About AdsMarket:
AdsMarket ,founded in 2005, is a leading online global performance media company based in Israel, and working in strategic partnership with McCann Erickson since 2007. AdsMarket provides global performance solutions for a vast customer base throughout Europe, the US, Latin-America and Asia-Pacific, using its own proprietary technology. Its media reach and targeting capabilities enable AdsMarket to generate outstanding results based on CPA, CPL, and Revenue-Share business models – resulting in peak client satisfaction levels at all times. AdsMarket’s business advantages include an experienced team, sophisticated technological capabilities and exceptional service – qualities that are paramount to the creation of sustainable partnerships. Based on their preferred business models, AdsMarket Advertisers benefit from an array of media avenues that prominently display their offers across the globe. AdsMarket Publishers are continuously provided with new opportunities to smartly and automatically monetize all of their media assets across various platforms.

NEW YORK, NY, — Azoogle.com, Inc. (www.AzoogleAds.com), an online performance-based advertising network, announced its expansion into the European marketplace through a charter agreement with 77Agency, a leading independent New Media Marketing agency based in London.

The partnership allows AzoogleAds to significantly expand its reach into the European marketplace and increase the number of non-US advertisers in its current Network. By leveraging 77Agency’s advertiser relationships, AzoogleAds’ publishers will now have access to international advertising inventory in such key sectors as the financial services, retail, media, travel and leisure markets.

This partnership will enable AzoogleAds’ current publishers to opt-in to receive international Web advertising inventory that provides them with increased monetization abilities. In addition, AzoogleAds’ online tracking, analytics and fraud protection will continue to ensure strong results for new and current advertisers.

“AzoogleAds is uniquely capable of providing our advertisers with targeted distribution,” said Marco Corsaro of 77Agency. “They have a publisher base with breadth and depth, and a commitment to the highest possible industry standards. In addition, this agreement allows 77Agency to establish a presence in North America. For these reasons, we are very enthusiastic about this partnership.”

“Partnering with 77Agency represents a new phase in our expansion plans both in North America and abroad,” says Don Mathis, President of AzoogleAds. “As we look to grow the business, there will be a strong focus on providing publishers with additional monetization capabilities and advertisers with highly targeted, high-quality traffic.”

About AzoogleAds:
AzoogleAds (www.AzoogleAds.com), founded in 2000, is a leading Performance-based Ad Network, specializing in customer acquisition and conversion. Utilizing its proprietary display optimization/ targeting and search technologies, and leveraging a network of tens of thousands of publishers, AzoogleAds generates the highest volumes of quality traffic for its advertising partners. A pioneer in the online performance marketing industry, AzoogleAds brings an intense focus on achieving the highest ROI yield, and scales its solutions by leveraging vast quantities of data, its proprietary technologies, and its unparalleled industry expertise.

AzoogleAds is headquartered in New York, with offices in Toronto and San Francisco. They are members of the IAB, Mobile Marketing Association (MMA), the American Marketing Association, Shop.Org, the DMA and the Congressional Internet Caucus Advisory Committee. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

About 77Agency:
77Agency, established in 2003, with offices in London, Milan, Madrid, Riga and Kievis a leading and independent, pan-European New Media Marketing agency supplying specialist services to the on-line marketplace. 77Agency’s clients include American Express, Disney and Estee Lauder.

There has been much written lately regarding the online marketing of ringtones and other mobile content. Various settlements and cooperative agreements have been reached between government agencies and companies. What can marketers, publishers and networks do, and equally importantly, not do if they market mobile content to consumers?

Let me first provide some pertinent background information: at AzoogleAds, in mid-2005, we commenced a broad effort to establish clear best practices on integrity assurance issues, initially around the email marketing of ringtones, and later, effectively banning adware in early 2006. In late summer of 2006, on our own volition, we became the first company in the sector to adopt a Mobile Acceptable Use Policy and to ban the use of the term “Free” in cases where the offer was not, in fact, free. When the Florida Attorney General (FLAG) commenced a broad-based investigation into mobile content marketing in 2007 – an ongoing investigation, focusing on nearly every mobile content marketer in the business – the FLAG relied heavily on our existing policies, which had been in place for well over a year, when we jointly drafted our Assurance of Voluntary Compliance. The idea was to create a Code of Conduct for the industry overall – a Code of Conduct with the teeth of the FLAG to back it up. Why is this all important? One, it illustrates that mobile content marketing and marketing-related compliance issues are not “new” despite the recent rash of announcements. Two, it illustrates the comprehensive knowledge we have uniquely built up for over 3 years relating to mobile content marketing.

To be clear, this article applies to mobile content marketing, and not to incentive marketing. Certain industry observers have incorrectly tied these two together because they may sometimes be used in tandem. However, Mobile content marketing refers specifically to selling some type of mobile device content – e.g., a ringtone, a text service, etc. Incentive marketing is generally a process whereby a consumer is offered something of value – say, an iPod – in exchange for completing a number of offers which are displayed on a series of web pages referred to as an incentive order path or a “Co-Reg” path.

Now, numerous other companies and ad networks are carefully examining their own marketing practices in this sector, as well they should. However, there remains significant confusion around what companies can and cannot do when marketing mobile content. Despite the wave of regulatory action, there are still plenty of players that fail – through ignorance, laziness or willful neglect – to embrace legitimate marketing practices. As a result, consumers remain at risk and suspicion will continue to hang over the sector (ironically, the neglectful players are quite well-known and easy to find, and sometimes stoop to trying to poke holes in the truly “above board” players to mask their own malfeasance).

Hence, we’ve compiled a list of marketing guidelines for publishers and ad networks that can benefit you in many ways. Heeding these guidelines will keep costs associated with chargebacks and fraud down, help to protect your business legally (and avoid regulatory risk), and allow you to maintain a profitable, and more importantly, sustainable relationship with advertisers and consumers.

“Top 10 list” for Online Publishers and Ad Networks

10. DON’T mislead consumers with deceptive language
Restrict the use of FREE and FREE-like language in ad-copy. Displaying FREE and its derivatives (“Bonus”, “Complimentary”, “Gift”, etc) are allowed so long as these keywords are not being deceptively applied. What does this mean? Publishers may not imply that ringtone offers carry no monetary obligations on the part of the consumer when in fact they do. The intent and spirit of this position remains in sync with that of the Federal Trade Commission (“FTC”) – marketers may not use language that a reasonable consumer would interpret to mean “no charge whatsoever”. Moreover, if a marketer uses the term FREE or FREE-like language, when the program DOES contain a cost, that language must be modified adjacent to the FREE claim with the relevant material terms of the offer (price and billing period) – i.e., if you use FREE in a search title, the search description must provide the disclaimer, “with 9.99 per month subscription”.

9. DON’T promote content that is not offered by the Service Provider (Advertiser)
Not all artists, shows, albums and songs are licensed by Advertisers. Not all Advertisers carry the same content and publishers shouldn’t assume so. Check the Advertiser’s sites for new content, subscribe to their RSS feeds, and take advantage of content catalogues when they are made available to you.

8. DON’T use artist & album images without consent from the Advertiser
Even though Advertisers may offer hundreds of artists and albums as part of their value-added services, it is they who license the rights to use artist likeness, album covers and other intellectual property. Although publishers and ad networks are given the ability to market this content through some programs, the licenses themselves do not extend automatically. All publishers and networks should obtain special written permission from Advertisers to use copyrighted content. This is not an arbitrary requirement, it is the law.

7. DON’T spam users on social networks
Restrict the use of social and community sites for the distribution of your marketing. This includes blogs, forums, social networks and any other virtual environment not meant for commercial use. Yes, it’s a good idea to do legitimate media buys with these types of sites in order to market, but it is not a good idea to use profiles, comments and internal messaging for the distribution of ads. Why? Because the social networks literally say so in their Terms of Use, and will use all legal means to enforce their policies. Remember, all unsolicited electronic messages violate applicable anti-spam and resource abuse laws.

6. DON’T use high risk or prohibited distribution methods
Incentivized, “limited time” and other bait & switch tactics are not sustainable in the marketing of off-deck mobile content like ringtones. Forced clicks, referrer obfuscation, and domain targeting are also examples of nefarious practices. If an ad network, vendor or traffic broker has a reputation for running spyware-generated traffic, think twice before partnering with them.

6a. DO check out http://www.benedelman.org and http://www.affiliatefairplay.com for more information on Adware, Spyware and related commission fraud.

5. DO take care in the choice and placement of your keywords
Normally, bidding on a variety of keywords is fine so long as it meets the requirements of an ad network’s T&Cs and applicable search engine-specific guidelines. Trademark restrictions and some other concerns may apply, but there is no general prohibition against bidding on the term “FREE” (though Advertisers may have additional per-program requirements) – as long as it is modified as described above. It is the display that truly matters. Help yourself run compliant campaigns through the use of negative keyword lists, keyword permutation generators, and restrictive match settings. More likely then not, Advertisers will have offer-specific keyword blacklists that you should be mindful of when bidding.

4. DO practice White-Hat SEO techniques when running non-paid search campaigns
Because of their commercial nature, “organic” (non-paid) search results are subject to the same scrutiny as paid results. The messages you convey to consumers through site content (body, headers, titles, etc) influence the perception of the offer. Just as their paid counterparts, organic results can in no way deceive the consumer through false claims. Search engines frown upon keyword stuffing, cloaking, and content spam. Search engine crawlers like “clean” code.

4a. DON’T make mistakes that will bring down your quality score or ban you from an engine.

3. DO familiarize yourself with relevant regulatory guidelines
Despite some opinions to the contrary, ours’ is a heavily regulated industry. Government agencies such as the FTC, advocacy groups such as the Mobile Marketing Association (“MMA”), and State Attorney Generals oversee behavior in the online advertising space just as they do in the world of traditional media. Not surprisingly, the FTC’s “Guide Concerning the Use of the Term ‘Free’” and other special language have been around since 1971. Some links to become familiar with:

3a. FTC on ‘FREE’: http://www.ftc.gov/bcp/guides/free.htm
3b. FTC Rules of the Road: http://www.ftc.gov/bcp/conline/pubs/buspubs/ruleroad.shtm
3c. MMA Best Practices: http://www.mmaglobal.com/bestpractices.pdf

2. DO read an ad network’s terms and conditions
Why do Terms and Conditions matter? Not only are these T&Cs a legally binding contract signed by you when you join an ad network, they reflect US Law and applicable Best Practices for a particular ad network. The FTC Act’s prohibition on “unfair or deceptive acts or practices” encompasses internet advertising, marketing and sales as much as it does to TV and Radio. In addition, many Commission rules and guides are not limited to any particular medium used to disseminate claims or advertising, and therefore, apply to all commercial online activities.

1. DO ask questions and communicate with your ad network staff and account managers
Communication and collaboration is critical. Work closely with partners and professionals at ad networks to understand offer-specific requirements and familiarize yourself with the regulatory aspects of the industry. When in doubt, put yourself in the consumer’s shoes and look at your marketing campaigns from the user’s perspective. And finally, realize that state and federal agencies have enforced and will continue to enforce relevant consumer protection laws. Offline or online, they will act to ensure that products and services are marketed truthfully.